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Brand identity guidelines. A walk through guide of a brand identity / logo guidelines document.

132 ratings | 2988 views
I've had many requests to do a video where I run through an example of a brand identity guidelines document. So, I am happy to oblige :) Brand identity or logo guidelines as they can often be referred to; are a useful way of quickly accessing technical details about your logo such as colour codes and font types. They are also a way of making sure that your logo is always presented in the way that it is intended, no matter who is using it. Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
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Text Comments (22)
dbworkplay (1 month ago)
Thanks for this. It's very useful! Do you choose the primary font from free fonts so there are no further problems with licenses?
Pixels Ink (29 days ago)
Happy to help out a fellow designer :)
dbworkplay (29 days ago)
wow! thanks man, u helped a lot!
Pixels Ink (30 days ago)
Keep an eye out for bundle deals from various design websites like Envato and Creative Market. They do offers where you can get thousands of dollars worth of fonts for under $30. You can also often find cheaper variants of fonts that look similar to more expensive fonts. I've built up my font library over 20 years. You just need to be selective in what you buy at first. This top 10 list from Jacob Cass is a good start: https://justcreative.com/2018/04/09/best-professional-fonts-clean-minimal-logo-design/
Pixels Ink (30 days ago)
I always discuss typography and fonts with my clients before the project starts. I explain the benefits and negatives to both free and paid fonts. This lets the client know that should we decide on a commercial font, they will need to invest in that font. Sometimes though, I use a commercial font for the logo, and then specify a free Google font that pairs well with the logo as the secondary text font. As I will be providing the logo file as a graphic, the client would not need to buy a license for it. They would only need to buy a license if they intended to use the font for other things. You as the designer will still need to buy a license for the font though. I always factor in the purchase of fonts in my project fees.
dbworkplay (30 days ago)
I would like to buy a few font licenses for use, but they are too expensive. For example, Helvetica Basic Pack costs 150$! Did you buy licenses for your favorite fonts or is there some other way to try fonts in your designs before purchasing them?
Vic Design (3 months ago)
Hello! how much would the client cost for this?
Pixels Ink (3 months ago)
Thanks Vic. Really appreciate that :)
Vic Design (3 months ago)
Thank you bro. Keep up the good work and keep inspiring us.
Pixels Ink (3 months ago)
Hi Vic, The costs will vary depending on which designer you use. Currently, my fees for a set of logo guidelines start at £240+VAT
mohamed 17 (5 months ago)
thank you for this class
Pixels Ink (5 months ago)
You are very welcome Mohamed.
Philip VanDusen (6 months ago)
Col, Great video! Super clear and to the point. Now if we could only get all designers to follow the guidelines! LOL. Thumbs up.
Arina Wisselink-Reyntjes (2 months ago)
Maybe you could make a video about that too?
Pixels Ink (6 months ago)
I hope I live to see that day Philip. 😂
Rajan T (9 months ago)
Do create a video if you get time for how to create a graphic charter
GFXMentor (1 year ago)
Thank-you sir this is very helpful.
Pixels Ink (1 year ago)
GFXMentor thank you 😄
Extraterrestrial (1 year ago)
that was helpful ! thank you !
Pixels Ink (1 year ago)
Appreciate the feedback. Thanks for taking the time to comment :) Stay Creative!

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