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Audi TT Brochure Hack

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The Audi TT is the first model to feature the revolutionary Virtual Cockpit. Our task: inspire customers with this futuristic feature. The challenge: do it with the conventional sales brochure. The Audi TT brochure hack – an augmented touch based journey through the Virtual Cockpit. Using conductive print, the brochure becomes a smart surface, letting you explore every aspect of the Virtual Cockpit. This tech hack turned a static brochure into a storytelling platform. It also got Audi customers one-step closer to driving the TT by letting you book a test drive directly from the app. http://www.projectgallery.de/brochurehack/
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Text Comments (2)
Deepak Gopalakrishnan (3 years ago)
Very, very awesome.

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