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What are logo and brand guidelines and why do you need them?

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What are logo and brand guidelines and why do you need them? Having logo and/or brand guidelines can help you keep your brand consistent and protect brand assets like your logo from being abused by other designers. In this video, I'll give you a quick overview of logo and brand guidelines. Brand guideline links I mention in the video: Skype - https://download.skype.com/share/blogskin/press/skype_brandbook.pdf British Airways - https://www.logodesignlove.com/images/guidelines/british-airways-brand-guidelines.pdf Sony - https://wikileaks.org/sony/docs/01/Market/MP_MARKET/MKT%20Columbia/PORTAL%20SPE/Make.Believe_INTL_SourceFiles_012910/Concepts%20and%20Guidlines%20073109.pdf Twitter - https://about.twitter.com/content/dam/about-twitter/company/brand-resources/en_us/Twitter_Brand_Guidelines_V2.0.pdf Fiat - http://www.fcaci.com/x/v10_images/fiat/FIAT_Brand_Book_v2.pdf Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk You can also find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com KIT I USE FOR MY VIDEOS: CAMERA: CANON G7X - http://amzn.to/2mfcaEZ (UK) http://amzn.to/2mWtGSl (US) TRIPOD: HAMMA STAR - http://amzn.to/2mfhpVo (UK) http://amzn.to/2mP2p3C (US) LIGHTS: LED RING LIGHT - http://amzn.to/2mjos2V (UK) http://amzn.to/2mWroTh (US) SOFTWARE: ADOBE PREMIERE PRO - http://bit.ly/PICCA The above are affiliate links, so if you buy anything you will be helping my beer fund :D
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Text Comments (7)
KingBruce (1 year ago)
Brand Guide links no longer work. Is there a way you can put new ones up?
Pixels Ink (1 year ago)
Unfortunately, I didn't upload them in the first place so the original uploader must have removed them :( I have changed out links so you should be able to access them now.
Jedo Ali (1 year ago)
Realy thanks 🙏
Dom Green (1 year ago)
currently in the process of having a custom logo designed for a business project, so this was super helpful! Thank you
Pixels Ink (1 year ago)
+Dom Green I'm really glad it was helpful to you. Thanks for taking the time to watch :)
Wes N (1 year ago)
Thanks for making videos like this. Very helpful!
Pixels Ink (1 year ago)
Cheers. I'm glad you found it useful :)

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