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What is User Driven Innovation (UDI)?

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http://www.laboratories.telekom.com/public/english/netzwerk/pages/udi.aspx How can you ensure that new products are easy and intuitive to use? How can you develop new services that provide a real benefit for users? The team User Driven Innovation (UDI) at Telekom Innovation Laboratories (T-Labs) does exactly this and applies various user research methods like ethnography, business modeling, field test and many others. This is an insight into the work of UDI at T-Labs!
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