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Ryan Learns Brand Identity: Ryan Learns Something Episode 3

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Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
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Text Comments (24)
Victor Arrieta (11 days ago)
The best section for me was; the racist comments were free...
arif othman (1 month ago)
I SUB because u earn it bro <3
Aisha Ashraf (5 months ago)
this is great :).
Degreed (5 months ago)
Thanks Aisha!
Renee Causey (9 months ago)
BrandE
Maegan Collins (10 months ago)
Sometimes I get more caught up in the branding of companies than the actual products that are being pushed. I'm a brand geek and this video was pretty entertaining. Thanks Ryan!
Shivam Nagariya (1 year ago)
Wow.. thank you for sharing Ryan Very helpful!!
Ryan Jenkins (1 year ago)
"Because your mom's the only one still using Facebook"
Alina Tebbutt (2 years ago)
what software is this made with?
Degreed (2 years ago)
We use Premiere Pro to edit, the motion graphics are created as Illustrator files and given motion using After Effects.
Evan Dugas (2 years ago)
You still doing this
Degreed (1 year ago)
Episode 4 is now live! Check it out here: https://youtu.be/7Kzgp_mmLuQ
Evan Dugas (2 years ago)
+Degreed Okay and I am subbed, I still think you guys should do animation
Degreed (2 years ago)
Yes! Episode 4 is on its way, be sure to subscribe so you can watch the future episodes and see how much Ryan can learn with the rest of the $15,000
Raisch Studios (2 years ago)
Fun talking to Ryan on sports brands! Thanks guys
Great job. Really impressed. After seeing myself in the video, I've officially gone on a diet. lol.
Kristin Demidovich (2 years ago)
Brand is the voice! Yes! It is amazing when you go to conferences how you get a lot out of meeting the other attendees and just asking them questions.
Becky Hamm (2 years ago)
"With graphic design, a lot of people mistake it for art" - too true. Design is about solving a problem, not expressing your personal views.
Anthony Okeiyi (10 months ago)
I'll keep that in mind.
Emily Campbell (2 years ago)
4:17 - draw on inspiration from many different sources - YES! So important for designers, and often forgotten. Loved the interview with Bryony and Armin. I read Brand New, Quipsologies, and Art of the Menu almost daily, so it was really cool to actually hear them speak about their work and approach to branding Also loved the music at 5:25 🙌
The Doors The Doors (2 years ago)
Dinosaurs
Brandon Finical (2 years ago)
Good job mate and thank you for the video
TC Happenings (2 years ago)
This is great
Dmitry Katyshev (2 months ago)
test

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