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The Customer-Driven Product Process at NewsCred [Design Driven NYC / FirstMark]

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Rohun Gholkar, VP of Product at NewsCred, discusses how the company leverages customer feedback in the design and development process. NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands – Pepsi, Visa, Dell, ConAgra, Hewlett Packard, and more – with the best solutions in content creation, marketing management, cross-channel publishing, and measurement. To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit http://firstmarkcap.com.
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