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Top 5 Common Logo Mistakes in Brand Identity Design

615 ratings | 27999 views
There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos. By watching this video you'll be able to avoid them :) Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
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Text Comments (71)
KAWAII OBAMA (3 days ago)
i got money. no option but to do it myself...
katlego clement (1 month ago)
The Logo is for clients not owner
Pixels Ink (1 month ago)
Correct :D
Austine Naylo (1 month ago)
This is an honest review for designers. Very helpful and opening. I’m an aspiring designer myself, but due to lack of sources I only depend on what tools I have in my hands, trying to be more creative in many ways. I’m also amazed that comments are honest too, There is a country I know if they see this post they will probably react like perfectionists and it really pains me because they’re my country men 😩
Pixels Ink (1 month ago)
Thanks for the comment Austine. Just you keep doing what you are doing and ignore the perfectionists. Nobody is perfect :D
Kacper Duniewicz (2 months ago)
How can i know if logo that i designed for my company/friend/client isn`t a copy of someones other design (I`m talking about simple logo designs). There is a chance that I create something that has been already created, are there some ways to check if my design is kind of unique? And maybe you have a tip to semi amateur how to become real proffesional and feel right when recommending my self as graphic designer? Great video, keep up good work!
Kacper Duniewicz (2 months ago)
Thank you very much for taking time answering my question ! And yes this website is pretty hard to use :) Cheers, Kacper
Pixels Ink (2 months ago)
Hi Kacper, One place that you can check if a logo design has already been trademarked is to search the World Intelectual Property Organisation website. It isn't the most user-friendly of websites but it is a good place to start your search. I don't have any real tips on how to go pro, other than to make sure you have a big enough client base and you feel 100% confident in your abilities. Cheers, Col
Brandon Olson (4 months ago)
How much do you charge for a logo sir? Would love to get your thoughts on the logo I have been trying to develop.
Pixels Ink (4 months ago)
Hi Brandon, You can get info on my logo design service and pricing on my website: https://pixelsink.com/logo-design/ I'd love to be able to give design feedback fro everyone that asks but it isn't possible I'm afraid. I wouldn't be able to get any work done :/ I am looking to start doing logo critique videos in the future, so keep an eye out for when I ask for submissions :) Cheers, Col
imtiaz Ahmad (4 months ago)
great tips and very help full
Pixels Ink (4 months ago)
Thanks Imtiaz :)
Rebecca Sargla (4 months ago)
I have been thinking about a logo for 3 weeks now, this was super helpful!
Pixels Ink (4 months ago)
That is great to hear Rebecca :)
CallMeLum (4 months ago)
The logo is not for you. That is such great advice
Pixels Ink (4 months ago)
It has turned into a bit of a catchphrase for me when I'm speaking to my clients. :)
贝墨 (4 months ago)
I kept staring at your beard. I wanna cut it.
Pixels Ink (4 months ago)
Quantity not Quality in this case :D
贝墨 (4 months ago)
Pixels Ink That better be some high quality wad of chin hair XD
Pixels Ink (4 months ago)
£1 Million and you can chop away :)
Toni Larimore (4 months ago)
New subscriber. You have convinced me that I need a professional designer. How does an individual find a true professional? What kinds of questions should be asked? I need complete branding assistance so how do I spot a professional from someone that has a good pitch? Thank you for your assistance!
Pixels Ink (4 months ago)
Hi Toni, Thanks for subscribing, and for your question. Check out this other video from me, it should help you: https://www.youtube.com/watch?v=KAFm94CtEvI Cheers, Col
Viacheslav Naumov (5 months ago)
The 5th mistake is the most common =) Thumb up!
Pixels Ink (5 months ago)
Yep, unfortunate but true :(
Cristina Zarnescu (5 months ago)
I feel inspired after this video so thank you very much for your tips
Pixels Ink (5 months ago)
Glad you found it useful Cristina :)
xXxXxCGPBxXxXx (5 months ago)
The knock off sites like Fiverr are whoring out designers ... and I use the term ‘designer’ loosely... most of them are completely unqualified, ripping off and copying ... and know jack s*** about the psychology involved in great design.
Pixels Ink (5 months ago)
I agree with you there. Fiverr has its uses for basic design requirements, but I would not use it for something as important as a brand element like a logo. They have introduced their Fiverr Pro (or whatever it is called) and it looks like there are more seasoned designers on there. I'd still recommend though that anyone looking for a designer to work with someone whose work they like and to do background checks. I tend not to get too bothered by Fiverr these days. I simply ignore that it exists, along with sites like 99 designs and focus on doing the best that I can do for my clients. Thanks for commenting mate :) Cheers, Col
Mark Xenic (5 months ago)
Very good tips.
Pixels Ink (5 months ago)
Thanks Mark.
Raymond Sawe (5 months ago)
Colossal beard..way awesome...and Great tips...
Raymond Sawe (5 months ago)
Certainly.. He looks good on ya.. 😃
Pixels Ink (5 months ago)
haha, thanks, Raymond. The beard appreciates it :)
mozumder neaz (5 months ago)
sir I want learn from you.can you teach me? then I work for you.I hope you answer my question.thank you.
Pixels Ink (5 months ago)
Hi Mozumder, I don't teach people on a 1-to-1 basis. You would need to find someone else to do that for you. Hopefully you will keep learning from my future videos :) Cheers, Col
Joseph Collins (5 months ago)
Some people or designers just get it. other people or designers will never get it. I see it, I'm no paid designer, but I see what's wrong with so many logo designs everyday!
Jnuan Mnuel (6 months ago)
manson
mase it (6 months ago)
great, thank you sir
mase it (6 months ago)
you're welcome sir <3
Pixels Ink (6 months ago)
Thanks Mase :)
Tech world (6 months ago)
love it
Pixels Ink (6 months ago)
:)
I appreciate this as a person slowly trying to do my own thing...
Amjad Elkassemey (6 months ago)
Really amazing video. I'd like to suggest if you can make a live video talking about "your personal steps of logo design" starting from Research, Sketching, Making a golden ratio grids or rule of thirds grids whatever for your logo using illustrator then design your logo according to golden ratio grids & How to select catchy & effective colors for your logo. Thank you so much for your efforts.
Pixels Ink (6 months ago)
Hi Amjad, I personally don't use the golden ratio very much. Some designers focus on using that to the detriment of the logo I feel. I have used it for some of my logo designs but it isn't an integral part of my design process. A video like that is something I want to do but it would be quite a time-consuming and I'm busy a lot of the time with client projects I'm not sure when I could do something like that. That's why I mostly do videos like the one above. I'm sure I'll get round to doing one at some point :) Thanks for your feedback.
spanish. ink (7 months ago)
Can i Get a logo from scracht under 100 bucks somewhere?
Gritty Chitty (6 months ago)
I am a professional graphic designer if you are still looking to have that logo made
Nono (7 months ago)
Thanks for your answer !
Pixels Ink (7 months ago)
This can be true for some, but not for all. I have clients who were starting new businesses but either saved up to invest in branding or took out a business loan as they saw the value in investing in branding at the beginning. At the same time, I have also told people who have put aside a budget, that they should wait until their business has been running for at least a year before tey go all-in on branding. To give their business time to mature and find their path. Things can change a lot from inception to the completion of first year in business in terms of what you think your brand should convey, and what your customers think it needs to convey :)
Nono (7 months ago)
The problem is when you want to start, you don't have any funds for a rly good logo
Pixels Ink (7 months ago)
I'm sure you can but it isn't something that I can personally recommend to you. Cheers, Col
Many thanks! Great tip :)
Temur Ahmad (7 months ago)
Here is another nice article about logo design 5 steps https://www.divineworks.biz/single-post/2018/01/21/5step-logo
Musicman The FAM (8 months ago)
Great tips!
Pixels Ink (8 months ago)
Cheers :)
ché costa (9 months ago)
So cool video, so good vibe ! Nice wave 4 u from Brazil !!
Pixels Ink (9 months ago)
Hey Ché Costa. Here is a wave back at you from Scotland :) Stay Creative! Col
Jedo Ali (10 months ago)
Thanx clear advice 👍🏼👍🏼👍🏼
Jedo Ali (10 months ago)
Thanks, can u give examples always pls🌹
One-Eyed-Jack-Productions (11 months ago)
Interesting stuff. I need to watch more videos on this channel. I don't think I'd be the only one interested to see some of your own designs too, Honestly. Stay cool, Col. And as always, I'll be watching your videos.~
One-Eyed-Jack-Productions (11 months ago)
Exactly. The actual design is fun, But when it gets to the SQL and Server-Coding and stuff I hate it. I'll learn it anyway, As those skills will be vital for me when I need my own website. If it's by Adobe I'm sure it's probably on Android too. The market for creative apps for Android is pretty limited, Sadly. But people are picking up on it as time passes. I'll keep looking for something to design my logos with, Thanks for reminding me of Adobe, Kinda forget about them.
Pixels Ink (11 months ago)
Hey! I like designing websites, but I hate the technical / build side of it. I used to offer website design & building as a service but I stopped doing it last year as I really didn't enjoy it. Unfortunately, I'm an iPhone user so I can't really advise on software for Android. I use Adobe Draw and Adobe Sketch on my iPhone & iPad Pro.
One-Eyed-Jack-Productions (11 months ago)
I'm excited to see it. (Both the new website and your future videos) Web Design is something I find fun sometimes. It definitely isn't easy, But I enjoy writing HTML amd CSS. Actually though just now a question hit me. As my computer bit the dust recently, I'm not so sure what I can do to continue design. Is there any 2D art apps you'd recommend on Android? Like, Vector art? I use Inkscape on desktop but I could never find something for my Android. Also, Good luck on your website and stuff. I know it isn't easy to design webpages.
Pixels Ink (11 months ago)
PS. I'm currently working on a new website, so once that's done it will free up more time for me to do these things.
Pixels Ink (11 months ago)
It is definitely something I have planned. I'd like to run through some of my previous projects showing the stages and the thought processes. I'm also looking to start doing some logo critique videos as well. Just figuring out a way to make that work. Stay Creative! Col
Martin Huntbach (11 months ago)
Great video Col
Pixels Ink (11 months ago)
Thanks Martin :)
GFXMentor (11 months ago)
Thank-you sir 😊
Pixels Ink (11 months ago)
Thanks for taking the time to comment :D
Ena Becirbasic (11 months ago)
rock'n'roll :)
Pixels Ink (11 months ago)
It's the only way to be :) Stay Creative! Col

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