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The single biggest reason why start-ups succeed | Bill Gross

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Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
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Text Comments (1080)
redhot663 (18 hours ago)
I don’t know if timing is the right word. Research your customers properly and make sure your product / service is really what customers want.
Daniel Wessling (3 days ago)
I am currently 15 years old working on a startup that hopefully goes well - Daniel Urmanov Wessling 2019
Daniel Wessling Goodluck bro
James Parker (4 days ago)
I am so happy .I just got a check of $55,000 from lutherangrants/org for the grant i applied for .
Kimberly Ferland (5 days ago)
Airbnb and Uber are great for making money. Not such a great business when you look at the effects on community, people, everything else that matters...
Humpy And Bex (5 days ago)
LUCK - Thats what successful businesses have
Lê Hoàng Thạch (5 days ago)
Thank you <3
Rex Ryn Uloly (6 days ago)
Segala sesuatunya akan indah pada waktunya
James Donovan (7 days ago)
If you would like to learn a bit more try to browse the web for some fintech, ecommerce blogs or forums like this one: https://pay.g2a.com/blog/
Chyenfemyzik Angel A (7 days ago)
Everybody got a plan...
Emre O (7 days ago)
Its great to unlearn the nonsense that many business programs teach, yes the TIMING makes sense, but you are forgetting the most important fact, its not just TIMING, but PLACE (but also probability / luck). If you are in a 3rd world country or a non ideal demographic and structural environment then many profit based non-subsidized business missions are not going to succeed as much as in other environments that are in more capitalistic environments, culturally, and structurally healthy and have excellent demographic properties in order to nurture, grow and sustain business ideas. ;-) Cheers
Grady Whitman (8 days ago)
2:45 He tried to come up with a "scientific way to analyze it", but 3:05 He tries to rank those companies by those attributes on "how he felt" (subjective) There's nothing scientific about his analysis. In fact, it's circular logic and post hoc sophistry - "this company succeeded so the timing must've been right". .He seems like a genuine and nice guy but I wouldn't take much away from this.
David King (6 days ago)
Grady Whitman Thanks for the summary 🙌🏽
AppsCo Team (9 days ago)
Awesome speech! Bill did an amazing job speaking and you could tell how much knowledge he has!
Bryant Ortiz (12 days ago)
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Ronin (13 days ago)
1- free monopoly money ie: qe. good talk.
Kunstler Kunstlerr (14 days ago)
Would you guys from USA consider online sports betting with starting bankroll of 10000 $ as a legit start up business? What is overall opinion in USA about sports betting? I am from Germany but I would appreciate your perspective.
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Ala Eddine Menai (17 days ago)
I think the statement is : come with inexistant,viable idea that add new value in the appropriate time.
Abdurahman Absher (18 days ago)
I never get enough of this video
Mostwantedskillz (18 days ago)
One thing that stood out was the “name and design of their label”. The ones that worked out “looked cool, sounds cooler, =more appealing visually and to the ears” majorities of humans are really that SIMPLE!
Bill Chen (19 days ago)
The speaker summarized 5 factors that can decide whether a startup can succeed or not. His conclusion is that timing matters 40%, then team execution comes to the second place, then good ideas. Business model and enough funding also matters but come to the 4th and 5th positions.
thank you
Russel Godfrey D'Souza (20 days ago)
Good One
Michael Englo (21 days ago)
One thing that made me skeptical about this theory is that the reasoning came after knowing whether company succeed/failed. It is easy to interpret or reason about why companies succeed/failed and it can sometimes be misleading. If AirBnB were not successful today, we would have perhaps said “well the recession meant that welcoming a stranger to come into your house to steal your stuff would not be a smart thing to do!”
Ben Jordan (21 days ago)
How do you define timing though?
Ahmad Khaled (22 days ago)
Amazing talk , thanks ❤️
Mohammed Shadab (23 days ago)
1 timing 42% 2 team /execution 32% 3 idea truth outlier 4 business model 5 funding
Arshad Sheikh (26 days ago)
Sir you forgot marketing.
Social T. (26 days ago)
Thanks for sharing your entrepreneurship stories! As a fellow entrepreneur, this talk really resonated.
A Dohmnail (27 days ago)
Either government funding and investment bank funding. Google, Amazon, Facebook, Netflix all these new Globalist tech companies exist as crown corporations on steroids. All have massive govt funding, tax breaks or no tax to pay at all (full concessions). If you are a propoganda tool (media), spy tool (big data social) you will be just fine regardless of financials. The core business of Amazon has never made money and never will. So, work with government, give them what they want and they give you junk cash from the printing press and off you go.
Abie Konneh (1 month ago)
Hands down the most informative ted talk ever . Great content. I would love to hear more from this speaker
um t (1 month ago)
Idea is overvalued. Manyboridnay people can have great ideas. But if you don't know how toe xceute. And fidnt the team and talent to pursue it. That's all it will ever be. He doesn't know how many people have ahad the same idea as these companies. But did nothing substantial with them so its a flawed methodology.
Mark Mancini (1 month ago)
Doesn't anybody question that he ranked all these attributes across companies based upon how we "felt" about them? Not very scientific. Maybe some accurate insight, but he could be COMPLETELY wrong when using real data...
Grady Whitman (8 days ago)
Completely. There's nothing scientific about this analysis - he subjectively assigned the underlying rankings at 3:05, therefore making him conclusions subjective, not scientific.
John (1 month ago)
I challenge your assertions: Although logical for companies like Youtube or Uber the concept has significant holes in it. Example #1: I discover that, hypothetically, combining these four medications cures all cancer... "a World's first..." the sequencing becomes: Idea, team, business model, funding finally timing. Next example: I anticipate food shortages coming in our lifetime, I start a "think tank" to grow food indoors hydroponically: the order is: Business model, funding, team, idea and finally timing. Third example: Elon wants to capture NASA'S space launch for the foreseeable future: Elon need: Funding, team, business model, idea, timing. Please challenge my logic here... the scenarios you propose are only a percentage of the critical order necessary for a successful startup.
Syrex (1 month ago)
I call bullshit on this. There are more companies who made their own timeline than the those who've launched when the "time" was right. There are more of those who made the time work for their business than those who couldn't. Your "scientific" conclusion doesn't necessarily jell so well with history, my friend! Try better next time!
Mitrovik Lawrence (1 month ago)
I’m glad i used [email protected] for my credit repair and upgrade
Kat Usop Engr. MSHI (1 month ago)
More FAQs about Design Thinking here 👇🔥 https://youtu.be/lxtY1TxMc2A
Snowman374th (1 month ago)
I only need advertisement. And it's so highly priced, I can't afford to put it out yet to use. I think when we look into things we will find our own people are why we are going broke in America. Greedy people controlling everyone who refuse to pay them to make it. It's messed up I tell ya.
Sagar Maruthi (1 month ago)
Loved it!
Renato Laranja (1 month ago)
любопытно декламировать комменты людей! здесь не вижу сквернословия будто это приметно на русских веб-сайтах
Hegemon💰 (1 month ago)
Nam Nguyen (1 month ago)
Did he really analyze his own subjective scoring and call it the biggest reason why start-ups succeed? I'm sorry but that's not very scientific for me. How do you know the scoring was not skewed/biased?
Habeeb Mohamed (1 month ago)
Michaelson Sarmiento (1 month ago)
Timing is everything. GE failed in it's eco-light buld back in the 90's because it was just too early.
eHabitatt LLC (2 months ago)
Great Share...
Mindful Meeps (2 months ago)
timing is key. how do you determine if the market is ready for your solution?
Head Hunter (2 months ago)
"Take it from me, execution is key" Felix Dennis
thomas Verghese (2 months ago)
One over riding factor is the Passion and Perseverance of the one person who has the Dream
Christine Talks Business (2 months ago)
Wow thank you 😘
Raza Ali (2 months ago)
That was gross, Bill.
AsIwish1216 (2 months ago)
T C (2 months ago)
Empirical Truth.
Sireice Edwards (2 months ago)
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Pewdiepie's Hot Dog Boss (2 months ago)
This is incredibly valuable!!! Thank you!!!
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That is a very inportant topic, because noweday a lot of people try to create their own compony. I am sure that not everyone can correctly plan the business. But this video is very useful for such people. If we are talking about the information, that was given in the video, I really agree with the speaker! I believe, that time is the most important resource not only in creating the compony, but also in all things that we are doing.
I read your comment with interest. As you say, the time is the most important resourse. I agree with that. Because time our all. Especially if you live in a big city. Good idea!
Rapa Rapa (2 months ago)
Thanks for this video! That’s very important theme! It was very interesting to watch this video. I learned a lot of information in it. for example, I learned that to build success you need a lot of things. but the most important thing is to have an idea, a good team, business model, funding and timing! And but most of all I liked the research. It surprised me, because it turned out that the most important thing is timing! Thank you for this video!
Rapa Rapa (2 months ago)
Настя Тюрина , yes, of course! Because this is a very useful video!
Настя Тюрина (2 months ago)
You make some good points, i absolutely agree with you. It has surprised me , too. Do you want to share it with you friends?
Thanks for posting this video 😊 You make some interesting points which will be very useful to notice investors and people who want to star own business, but don’t know what to do. You are a really specialist in this area!🤘🏽
Полина Устинова thank you very much! I am very pleased 😘
Do you really want to set up your own business?😵 I think it should be a very modern idea because nowadays we have all we want! But i'm sure you'll get a success if you follow Bill Grosss' advice. They are very useful! Good luck in your business!❤
Елена Арзянина okey. We should plan our business as fast as we can😎
Анастасия Попова we will discuss it later 😉
Елена Арзянина let’s start our business! Do you have an idea?🤣
Bill Grods makes some good points. His talk was very energatic. He aslo mentioned that time is one of the most important thing. On of the question the start-up should ask himself :" If people ready for it?" As for me , it is a very important question. If the don't ask it the may have the same situation as was with YouTube. It means that several years ago YouTube was unnesesary, but not now. Tanks to Bill Gross a lot of people can think about it!!
Rapa Rapa (2 months ago)
Thanks for commenting on this video! I am absolutely agree with you!
Даниил Шлык (2 months ago)
That’s really fascinating video, I consider that all the given information I will use in my future career,because I’m planning to open my own business
Jaxim jax (2 months ago)
I would like to join your business in the future, if you accept me. :-)
That’s very interesting information! I have never thought about this question. It shocks that if the creator of YouTube does it in other time we can’t watch this video! Anyway its great😇
Настя Тюрина (2 months ago)
That's great question! Thanks for posting it . As you say, timing and interest of customers is really important for future entrepreneurs . I think your research can help everyone who wants to set up their own business. So your project is really inspired me. I suppose, i will use this advice in my future career .
Thanks for commenting! I read your comment with interest! I agree with you that the speaker made some good points. I think I will be useful for many people!
Настя Тюрина (2 months ago)
@Анастасия Попова , I think no, but i work in team every day and let a lot of information. That's way, this advice were really useful for me!)
Are you going to have your own business?
I can absolutely agree with the Bill Gross because it is very important to interest the consumer at the right time. If a thing is not needed, then it won't succeed. You can take out a bank loan for investing a lot of money, but there're no guarantees that your thing will be needed now.🙈
Jaxim jax (2 months ago)
I read your comment with the great interest. So I share your point of your, because it is too hard to start a business without money. So it is good variant to get a loan from a bank to support your start up
I am totally agree with you! You can start your own business having such thoughts😁 I think you will succeed in this field. I am sure I predict it correctly😂
Jaxim jax (2 months ago)
I enjoyed this video. You make some intereting points about factors of a failure and a success. That is very great question to divided the factors in % bars. However, in my opinion, nowadays the fundings play more significant role than business modeling because nobody can start their business without financial support. :-)
Hmm, sometimes people start a business with $ 100 in their pockets. it all depends on the person and his creativity
You make some good points. As i said you can take out a bank loan to set up a business. Or you can find some investors😝 Good luck!
You make some interesting points. I was really surprised to discover that idea is not an essential element that lead to success! Timing is very important in every sphere of life. I totally agree that business needs to be launched at the moment when the consumer is ready to buy this product. Thanks for such video.
Анастасия Попова I totally agree with you! As you say, timing is really important! That’s a very useful topic!🤘🏽
ashley D (2 months ago)
How do you identify it is a good timing to start an idea?
H. Charley Bodkin (2 months ago)
Was timing his concern, or having customer demand for the product his concern? Labeling it 'Timing' does quite a bit of conflation
hisham 3018 (2 months ago)
I am assuming he will say something which is common sense . And i am assuming that the comment section will have more intellectual contributuon to the topic . Cause I am used to this kind of bs that I can smell it miles away
Nice and short.so precise ✌
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Michael Atkinson (2 months ago)
..and luck. Timing of a blue ocean idea isn't really based on data because it's, well, a new industry, or powerful new idea that may seem well timed in retrospect. Good talk though.
Gonçalo Amaro (2 months ago)
One of the real life examples of this talk is the known Magic Inc., they invented the tablet/smartphone too soon, the tech lagged behind the idea/project. Some of the team later participated in the iPhone project and Android creation.
Gonçalo Amaro (2 months ago)
One of the satires from the show 'Silicon Valley' is the overused "make the world a better place" nonsense. This guy aid it too, lfmao.
Marc G (2 months ago)
timing is very important, once i planned to go on a hike, and the day of the hike i felt so lazy, i postponed it. few days later an expert hiker told me that area had landmines (ground explosives) ... so trusting my feeling saved my life. those are 2 lessons in 1 hehe, and in business i do the same, when i don't feel good about something i don't do it
We have some useful tips on Start Up help here - https://www.youtube.com/watch?v=Za46J8MC_wA&t=14s
Namaste UI (3 months ago)
Starting your own business gives you freedom and opportunity that few other “jobs” can. You have complete control over your time (a blessing and a curse), you don’t have a boss, and every decision you make is yours. However, similar things can be said about franchising. There is less freedom, true, but at the same time, it’s a much safer option. Furthermore, you will still have a business to run, you will still be a boss there. The profits, the success, even the work and the control will all be yours. Anyways, read the below. This might help. https://www.namasteui.com/factors-that-make-franchising-safer-than-start-ups/ -- Regards, Sourav Basak Namaste UI
njz Updates (3 months ago)
Everybody has a plan until u get punched on face. ☠️
Sarthak Panda (3 months ago)
What people neglect the most - All companies were startup once
Chris Formoso (3 months ago)
With idea and execution you get 60%. Two thing you can control. We may never know if the timing is right but the next 2 even 3 big factors could be good enough odds.
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ilove2929 (3 months ago)
Being outliers are very close connected to timing.
Pranav Moghe (3 months ago)
Is nobody going to point out the his last name is gross
Christopher Gross (3 months ago)
Pranav Moghe it‘s a German surname and means “tall/big”
well done sir
Shubham Tiwari (3 months ago)
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Angelica Olaguer (3 months ago)
Gejo Sreenivasan (3 months ago)
Here’s another YouTube video where anyone can be expert without any meaningful output. So Great.. I should I time well - thanks! Can you tell me how and when to time? When I should watch my watch?
Manos Seferidis (3 months ago)
I wonder how we measured all this..
8D Gasm (3 months ago)
I started ivouchy.com all by myself. I coded day and night worked day night even when I am already on the brink of death I am still working. All for ghe sole reason I wanted to give the world a cheaper rates in their air fare. It didn't have a business model nor colossal fundings infact I am in a bunch of debt right now because of it. But, I knew it will soar high in the next 5 years, because I believe in its form that it will help more people save money on their airplane and hotel bookings.
flo14 (2 months ago)
I've looked at ivouchy website and tried to book a flight; of course I haven't proceeded with the booking as it was only a test. I have to say ivouchy is easy to use, however, I've compared the same destinations and same dates with Cheapflights and I've got better prices. I believe ivouchy is a great service but it needs to overcome the competition with better prices. I haven't tried the hotels and other offers though. In all this I wish you good luck!
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mmisbach (3 months ago)
Startups have the greatest potential to change the world we live in for the better. Why do startups succeed? Here are most important factors for startup success. Timing was 42%, Team 32%, Idea 28%, Biz Model 24% , Funding 14%. #TedTalk https://twitter.com/tedstalkin
Tough Natasha95 (3 months ago)
Yong Seon Lee (3 months ago)
what's wrong about quoting Mike Tyson... he was the best in his field, and that is significant. Do not be an arrogant snob. Entrepreneurship is neither more profound nor difficult than sports. Respect, as you would want to be respected.
Даниил Шлык (2 months ago)
I am absolutely agree with you ,I consider that Mike Tyson is the most respected in the world of Boxing after Ali of course.Maybe the speaker think that boxers are not very intelligent.Unfortunately it is a popular fiction
TatTvamAsi (3 months ago)
Someone saying "I never thought I'd quote .... on stage" isn't saying something is wrong with quoting Mike Tyson. He is saying he never thought that he would. There is a difference.
Aestoc (3 months ago)
You read my thoughts
dicodexter (3 months ago)
There should be a button to give a billion likes...
emma simpson (3 months ago)
A must-watch for any start-up founder. We sat down with Dharmesh Raithatha, Product Partner at VC fund ForwardPartners and talked about how to hire people, go from Pre-Seed to Series A and how to test your MVP. Go give it a watch now https://lnkd.in/d_NejWK Prefer to listen to this conversation instead? Then search for our podcast Creative Capes!
Thabani Sithole (3 months ago)
If bill was bald he would like Jeff bezos

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