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What does work look like in a data driven economy? | Max Baptiste | TEDxABQ

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We live in a data driven economy. What does this mean? This means that everything we do on the internet is tracked and leveraged by companies like Facebook, Google, and Amazon. Max Baptiste asks the big question: If these companies are making money off of our data, where is our cut? After all, it is our data and it is our value. How can we leverage our own data and make monetary gains from it? Baptiste offers insight into a few ways that are currently available: community building and engagement, affiliate marketing. He also details the possibilities of how it might look if these companies pivoted into monetization tools as opposed to mining and leveraging users data for their own monetary gain. If iTunes pays out 70% of monetary gains to developers and musicians, why doesn’t Facebook? The United States has deindustrialized and users now consume entertainment at a higher rate than ever, why not enable users and create jobs--a ton of jobs? In a data driven economy, what is your job? For over seven years, Max Baptiste has focused on business development, gamification, and hybrid billing in the video game industry. This work has shaped his unique outlook on life, keeping him passionate about how humans engage with art, music, technology, payments, psychology, data, and marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Category: Общество
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Text Comments (8)
Sinisa Borota (2 years ago)
Hahahahahhaha, this is some serious horse####...
Eric Wesner (2 years ago)
People=data=money=jobs...so people=jobs. I didn't realize solving unemployment was so easy, thank God.
edward karlsen (2 years ago)
Worst TedTalk ever. From an incompitent poor person.
Blayne (2 years ago)
This is the most disjointed TED talk I've ever seen.
KingJupiterTV (2 years ago)
+Blayne can't compare his talk to others, no 2 are alike
armag an (3 years ago)
Bitc better hev ma monie. So, good point, but who set up the game, gets nearly all..
schenkenberg13 (3 years ago)
our cut is when we can use their service for free
Purple Pumpkin (3 years ago)
+schenkenberg13 to be fair, that's an antiquated notion of how all of this ought to work. any platform which leverages a users data as a commodity needs to also offer a way to pay for that commodity if it is supplied in abundance. For instance. If i have around 20 followers on facebook, that is nowhere near the reach of someone with 20,000 followers. So in essence myself and the theoretical other, are paying two entirely different sums for the same service. This needs to be addressed because it is important for both the companies and the users and in both of their interests.

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