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Strata 2014: Geoffrey Moore, "Crossing the Chasm: What's New, What's Not"

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http://strataconf.com/strata2014/public/schedule/detail/33761 Crossing the Chasm has been a key reference point for high-tech marketing since its publication in 1990, but a lot has changed since then, especially with the rise of cloud computing, software as a service, mobile endpoints, big data analytics, and viral marketing. This has led author Geoff Moore to produce a revised edition, released on January 28, with all new examples taken from the last decade and two new appendices to help bridge the gap between what's new and what's not. Join Geoff as he highlights lessons learned in bringing disruptive innovations to market in the 21st century.
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Text Comments (2)
Ted Liman (2 years ago)
10:55 Who really has to act now as opposed to could I put this off for another year? The answer: places where the big data visionaries over the last 10 years have gotten so much success, they are posing exponential threats to the existence of the traditional players in their category. For example, Amazon poses exponential threat to Walmart, Target, Kmart, JC Penney and any brick-and-mortar. It make them think that they can become a dinosaur in the age of animals. Like what Google did to the digital world. It got all the media companies confused. 11:58 Question: Is Yahoo media or technology company? Is Walmart retail or technology? Is New York Times media or technology property? Cyber? Everything must be a technology property. If you are not in technology property, you cannot play in the digital world. But most people werent' born into a digital world. They don't have the infrastructure to play. 12:59 slide of Big Data 2015, Big Data Visionaries, The Penny Drops
Sukhbir Chahal (3 years ago)
Not sure if I agree with this or not, do we need to re-think the innovation adoption lifecycle which it seems like is the basis of this research. Also re the conclusion, do we still think there is a chasm or is it no longer applicable. I personally feel chasm is now too strong a word.

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