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What Is Data-Driven Product Development by Aaptiv Senior PM

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Data Analytics Event in New York about What Is Data-Driven Product Development. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: https://prdct.school/2mIt80z Find out more about us: https://prdct.school/2JT8Tq8 💻 In this talk, Lisa shared her insights on how to implement a full cycle of collaborative, data-driven product development. She explained how to use qualitative and quantitative research to make product decisions, and how to facilitate design and ideation workshops to encourage team problem solving. This talk went deep into real-world case studies from the digital fitness space. Lisa Zhu is a Senior Product Manager leading the Consumer Engagement team at Aaptiv, a digital fitness startup. In her current role, she built out her organization’s product processes from the bottom up, while successfully increasing user engagement by 15% platform-wide. Previously, she spent time at Spring, PayPal, McKinsey and Teach for America. Lisa attended the University of Pennsylvania, and loves running marathons in her spare time. ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prdct.school/2JT8Tq8 In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: https://prdct.school/2AbzejE Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Strategy #TechSkills #Product #PayPal
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