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Pentagram's Michael Bierut Talks Brand Design & The Key To Creating Logos: GLG

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Pentagram Design Partner Michael Bierut sits down with GLG (Gerson Lehrman Group) to discuss brand design, Paul Rand and the key to creating logos. Michael Bierut is a partner in the New York office of international design consultancy Pentagram, where he specializes in brand identity, book design, packaging, and environmental graphics. Bierut is a senior critic in graphic design at the Yale School of Art and the cofounder of the Design Observer website. A book on this work, "How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world,” will be published this fall by Thames & Hudson and Harper Design. Learn more: http://glg.it/videos/michael-bierut-pentagram-brand-design-creating-logos/ Subscribe to the GLG Channel: https://www.youtube.com/user/GLGit Connect with GLG (Gerson Lehrman Group) Online: Visit our Website: http://glg.it Follow us on Twitter: http://twitter.com/glg Find us on LinkedIn: http://linkedin.com/company/glg Like us on Facebook: http://facebook.com/glg Connect with us on Instagram: https://www.instagram.com/lifeatglg/
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