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HOW TO: Design a Brand Identity System

147 ratings | 5550 views
How do you go from strategy to design when creating a Brand Identity System? We’re pulling back the hood and giving you an inside look into the process Christopher Orozco – Graphic Designer at Butler Branding – followed in designing the Branding System for Mid India Christian Mission. This isn’t the exclusive way Chris approaches every design, so we’re not suggesting that this exact process be followed for every project. Take every design project on a case by case basis, but there are some definite pro-tips Chris shares that can be helpful for your design process. This Brand Identity System included: - Stylescapes - Logo Redesign - Logo Design for Sub-Brands - Brand Style Guides
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Text Comments (15)
Kristaps Štāls (6 days ago)
STOP! If you baptize all Hindus, they will turn paradise into spice market!
Spykesoft Technologies (11 days ago)
eugene kwata (1 month ago)
I am to go for a practical interview on branding, and this has really helped me a lot. Thank you so much. I Just subscribed.
Butler Branding Agency (1 month ago)
Woop! Thanks for the sub :) Glad you found it helpful - we hope to keep your interest
SAYEED AFZAL (1 month ago)
Hi, great video Sir. I am doing research on Brand guidelines. I went through brand guidelines of some big players like Nike, Puma etc. If you can share the link to this file (download option not required), it can be very helpful for my research. Here is my email id, [email protected] Thanks in advance.
Anik (1 month ago)
By the way you cut off a whole division of Bangladesh in the India icon...great informative video tho
Furqan Muhammadsyah (1 month ago)
the futur cap, love it
Henly Forbesly (2 months ago)
This is very valuable and resourceful content! Very helpful!!
Butler Branding Agency (2 months ago)
Henly Forbesly thank you! Glad it was helpful
GoryTV (4 months ago)
Question: Often my clients will ask for work in progress pictures but I noticed you guys put a lot of time into putting together a styles cape and presentation before showing it to the client. I guess I usually show them work in progress pics because I don't want to have to restart if the client doesn't like the concept. What should I do?
GoryTV (4 months ago)
Butler Branding Agency (4 months ago)
Never show work in progress. "As part of our creative process, we ideate and iterate a lot before landing on a design that feels right. We want to make sure what we show you is an accurate representation of what we feel would work for your brand. For this reason, we do not show work in progress as it disrupts the creative process. Our turnaround time is xxx to show first concepts." Say something like that.
Adbelouahab Benhocine (5 months ago)
Really nice process and design. Thank you for sharing this.
Mohd Mohtashim (5 months ago)
1st Comment
Butler Branding Agency (5 months ago)
First reply to the first comment! #FridayWins

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