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HOW TO: Design a Brand Identity System

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How do you go from strategy to design when creating a Brand Identity System? We’re pulling back the hood and giving you an inside look into the process Christopher Orozco – Graphic Designer at Butler Branding – followed in designing the Branding System for Mid India Christian Mission. This isn’t the exclusive way Chris approaches every design, so we’re not suggesting that this exact process be followed for every project. Take every design project on a case by case basis, but there are some definite pro-tips Chris shares that can be helpful for your design process. This Brand Identity System included: - Stylescapes - Logo Redesign - Logo Design for Sub-Brands - Brand Style Guides
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Text Comments (9)
GoryTV (1 month ago)
Question: Often my clients will ask for work in progress pictures but I noticed you guys put a lot of time into putting together a styles cape and presentation before showing it to the client. I guess I usually show them work in progress pics because I don't want to have to restart if the client doesn't like the concept. What should I do?
GoryTV (1 month ago)
Butler Branding Agency (1 month ago)
Never show work in progress. "As part of our creative process, we ideate and iterate a lot before landing on a design that feels right. We want to make sure what we show you is an accurate representation of what we feel would work for your brand. For this reason, we do not show work in progress as it disrupts the creative process. Our turnaround time is xxx to show first concepts." Say something like that.
Adbelouahab Benhocine (2 months ago)
Really nice process and design. Thank you for sharing this.
Megan Douglas (2 months ago)
Do you give the clients the fonts that you chose for the brand? And do you give the clients that "Brand Poster"?
Megan Douglas (2 months ago)
Thank you for your reply. This is helpful. .
Butler Branding Agency (2 months ago)
Regarding Fonts, no - the client is responsible for obtaining the fonts to use. We can help in them obtaining them, but we typically do all the design work for our clients. Yes - we give them a brand poster (we have a large format printer in house and make an 18x24 print).
Mohd Mohtashim (2 months ago)
1st Comment
Butler Branding Agency (2 months ago)
First reply to the first comment! #FridayWins

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