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A/B Testing: Test Your Own Hypotheses & Prepare to be Wrong - Stuart Frisby

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From OSCON 2015 in Amsterdam: The rise of AB testing in the world of e-commerce has shifted the focus of product development from being opinion-driven to data-driven. However, the realities of AB testing might not be the reality you expect. We’ll explore how product development fundamentally changes when you allow science to inform decision-making – from the democratisation of decision-making, to the constant surprises revealed by data. About Stuart Frisby (Booking.com): Stuart Frisby is Principal Designer at Booking.com in Amsterdam – one of the biggest ecommerce websites in the world – working across web & mobile apps, Stuart joined Booking.com in 2011 after working freelance & in agencies in Japan, New Zealand & The UK. Watch more from OSCON Amsterdam 2015: https://goo.gl/VeF8tq Visit the OSCON website: http://oscon.com Don't miss an upload! Subscribe! http://goo.gl/szEauh Stay Connected to O'Reilly Media by Email - http://goo.gl/YZSWbO Follow O'Reilly Media: http://plus.google.com/+oreillymedia https://www.facebook.com/OReilly https://twitter.com/OReillyMedia
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Text Comments (7)
Magita Perez (6 months ago)
the amount of not laughing in this one is killing me. that audience is pure shit
Morain Axel (7 months ago)
14 people don't like to be wrong !!!
OMIVOGUE (7 months ago)
this guy is a legend. The public, not so much
GUTZ sama (8 months ago)
this guys funny the crowds asleep
Bryant505 (1 year ago)
This guy is awesome! He reminds me of Kevin Smith!
Jakub Linowski (2 years ago)
Thanks for sharing what you do. In response, here is a business case for Big/Best Shot type of tests I'm trying to make: http://goodui.org/blog/the-best-shot-testing-strategy-the-fastest-way-to-higher-conversions/ I would not completely cross out such a strategy in cases where: we might have high degrees of certainty for multiple changes, lower traffic, or as a means to possibly get out of local maximums.
O'Reilly (3 years ago)
Click here to browse other keynotes, interviews, and other videos from OSCON Amsterdam 2015: https://goo.gl/VeF8tq

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