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How Marketers Can Build Product Driven Companies - HubSpot

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Companies that are product driven grow faster, experience lower churn, are more believable, and attract the best talent. But building a compelling identity and narrative internally and externally around your product isn't easy and won't just happen on it's own. The trick is aligning marketing with product and tapping into larger narratives you can make your own. During this session I'll break down the strategies I've learned during my career at companies like Wildfire, Google, and HubSpot. ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ MENTIONED IN THIS VIDEO ▼▼▼ For more talks about product-led growth, be sure to subscribe and check out http://productledsummit.com/ What were your takeaways? Let us know in the comments below. If you enjoyed the talk, please give it an upvote. 👍 Get free training videos, invites to private events, and cutting edge business strategies: https://trafficiscurrency.com/ ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SUBSCRIBE ▼▼▼ https://www.youtube.com/channel/UChJxmQch29zsNI5V44zMTGw/?sub_confirmation=1 ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SOCIAL MEDIA ▼▼▼ Twitter: https://twitter.com/trafficcurrency Facebook: https://www.facebook.com/trafficiscurrency LinkedIn: https://www.linkedin.com/company/traffic-is-currency/ Instagram: https://www.instagram.com/TrafficIsCurrency ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ ABOUT TRAFFIC IS CURRENCY ▼▼▼ We started Traffic Is Currency to help subscription businesses learn how to launch and optimize free trial and freemium models. To further this mission, we’ve created the Product-Led Summit http://productledsummit.com/ and wrote an entire book about Product-Led Growth which you can find here: https://trafficiscurrency.com/product-led-growth-book/
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Product-Led Institute (5 months ago)
What were your takeaways? Let us know in the comments below.

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