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Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]

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Amanda Kahlow, Founder and CEO at 6Sense, presented at FirstMark's Data Driven NYC on May 18, 2016. Kahlow discussed strategies for leveraging data more efficiently for B2B marketing to predict when a company has a need for a product. 6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark. FirstMark is an early stage venture capital firm based in New York City. Find out more about Data Driven NYC at http://datadrivennyc.com and FirstMark Capital at http://firstmarkcap.com.
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