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Behavior-Driven Email 101: What to Track & When to Send - Jane Portman

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When it comes to onboarding and retention, behavior-based email trumps time-based — no question. But what "behavior" means for your particular SaaS product? What events and properties should you track? What kind of triggers can you use? This talk will give you hands-on advice on that (and more), so that you can start sending smarter messages to your users. ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ MENTIONED IN THIS VIDEO ▼▼▼ For more talks about product-led growth, be sure to subscribe and check out http://productledsummit.com/ What were your takeaways? Let us know in the comments below. If you enjoyed the talk, please give it an upvote. 👍 Get free training videos, invites to private events, and cutting edge business strategies: https://trafficiscurrency.com/ ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SUBSCRIBE ▼▼▼ https://www.youtube.com/channel/UChJxmQch29zsNI5V44zMTGw/?sub_confirmation=1 ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SOCIAL MEDIA ▼▼▼ Twitter: https://twitter.com/trafficcurrency Facebook: https://www.facebook.com/trafficiscurrency LinkedIn: https://www.linkedin.com/company/traffic-is-currency/ Instagram: https://www.instagram.com/TrafficIsCurrency ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ ABOUT TRAFFIC IS CURRENCY ▼▼▼ We started Traffic Is Currency to help subscription businesses learn how to launch and optimize free trial and freemium models. To further this mission, we’ve created the Product-Led Summit http://productledsummit.com/ and wrote an entire book about Product-Led Growth which you can find here: https://trafficiscurrency.com/product-led-growth-book/
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