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Live Graphic Design, Branding & Identity with Kristine Arth - 1 of 3

146 ratings | 7743 views
Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine will highlight her design brief, color palette, copy and font before developing several logo designs for the conference. Stay tuned to learn how Kristine approaches brand identity and logo design! Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline. ----- ►Check out her work: https://www.behance.net/arthkris ►Click HERE for part 2: https://www.youtube.com/watch?v=8lY0Tjg33Ww Intro: 1:13 Brief: 3:55 Sketches with her ideas: 15:45 Designing logo ideas in Illustrator: 20:35 Refining one of those logos: 1:09:30 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
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Text Comments (8)
Văn-Hiếu Võ (2 days ago)
Lol how about a design for a diploma of "James Franco attended 7 schools at the same time"?
Melissa Viesca (13 days ago)
What's the official term for the sheet a designer makes in the beginning to prepare? With the brief/overview/goals/values/competitors?
Kazi Zubair (1 month ago)
Your videos are so beautiful and easy to watch, yet teach me so much! thank you! keep up the good work! I also sale branding services: https://goo.gl/CMnikF
Anderson Lee (1 month ago)
theres something so intriguing about watching a creative at work - her process, perception etc
(7 months ago)
KATHLEEN <3
tamara popovich (7 months ago)
Would be much better if they talk about design and not making stupid jokes all the time... Couldn't watch more than 10 minutes...
Melissa Viesca (7 months ago)
sorry they're not robots #notsorry
Asim Rai (7 months ago)
I love that typeface! Cera Pro!

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