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Logo redesign process and walk through for Simply Jack Vettriano - Logo Design

191 ratings | 5009 views
I've been getting requests now pretty much every week from channel subscribers, asking me to do a video showing a logo that I've designed. Rather than start off with a video showing a full, from scratch, brand identity project; I thought I'd start by showing the process I went through for a logo redesign. Stay Creative! Col #logodesignwalkthrough #logotutorial #logoredesign ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
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Text Comments (39)
Mario Velásquez (2 months ago)
I really like the process you went with. One thing I realized was that, if the umbrella simbolizes "vettriano" immediately, I Would have made the exercise of reducing the logo to "simply jack", since the logo itself asks for that, with the support of the umbrella as Vettriano. It even reminds me of the song "hit the road jack". Just a thought. Great video.
Pixels Ink (2 months ago)
I like that suggestion Mario. The client had specified though that the full business name of Simply Jack Vettrianno was to be included in the logo design. Thanks for leaving a comment :) Stay Creative! Col
Bada Sessions (7 months ago)
You are brilliant... it's amazing!!!
Pixels Ink (7 months ago)
Thanks very much Bada :)
Sue (7 months ago)
Super video - love the step by step process - you are very easy on the ear and very clear in your explanations and thought process. keep up the great work - you are an inspiration
Pixels Ink (7 months ago)
Thank you so much Sue :)
Romain Grange (7 months ago)
Good thinking through your process. You just won a subscriber ;)
Pixels Ink (7 months ago)
Thanks for the kind words Romain, and thanks for subscribing :D
Mark Redshaw (7 months ago)
I’m loving these videos where you go through your thought process, step by step. It’s fantastic to watch and hear thoughts on what works, what doesn’t, and why. I find them incredibly helpful. Keep up the top work (and stay creative of course)!
Pixels Ink (7 months ago)
Hey Mark, I plan on doing more of these, so keep your eyes peeled :) Stay Creative! Col
Daniel Creimer (8 months ago)
Loved it! Great design.
Pixels Ink (8 months ago)
Thanks very much Daniel :)
ENDYMION BREEZY (8 months ago)
THANK YOU... one of the first/ best walk through videos explaining the process... excellent work sir... you've gained a subscriber
Pixels Ink (8 months ago)
Ah, thanks so much Endymion. It is feedback like that which makes creating these videos worthwhile. Hopefully not be too long until another goes up :) Stay Creative! Col
Ananda Figo (10 months ago)
Loved it! Thanks for the video :)
Pixels Ink (10 months ago)
Thanks so much for leaving the comment Ananda :)
Teofil Dobroiu (11 months ago)
I really liked your rebranding! Simple, easy to read, clever!
Teofil Dobroiu (11 months ago)
I try to be honest every single day of my life! so, I thank you for this awesome channel of yours!
Pixels Ink (11 months ago)
Thanks Teofil :)
Rob (11 months ago)
Thank you !! I really appreciate this. That's one hell of a rebrand
Pixels Ink (11 months ago)
Cheers Rique :)
Mounika Chinthala (1 year ago)
Hi Col..! I really like the new logo... your design process is also presented very well... thank you so much..! :)
Pixels Ink (1 year ago)
Thanks Mounika, that means a lot that you say that :D Stay Creative! Col
Asù arc (1 year ago)
amazing
Pixels Ink (1 year ago)
Thanks for this Abdessamed :)
Peter6th (1 year ago)
I like that new logo - especially the outlines around the umbrella. The social media logo doesn't fit my taste fully but it'll work I assume. Thx for sharing and I'm looking forward to the next logo video.
Pixels Ink (1 year ago)
Hey Peter, thanks for the feedback and for taking the time to watch the video. i really appreciate it. Stay Creative! Col
John Valatos (1 year ago)
Wow what a difference, really nice design. Thank you for showing us your process. Question, with the social media version would using the same double borders as the main logo work or is unnecessary?
John Valatos (1 year ago)
Thanks for responding, makes a lot of sense.
Pixels Ink (1 year ago)
+John Valatos a good question. I decided to not use the double borders because when it comes to things like newsfeeds, your profile image is very small. Using the borders would have taken up valuable pixel width and I wanted to make sure that the SJV and umbrella were legible at small sizes.
Iqbal Giffari (1 year ago)
as always, simple but very useful. i found the strong relation between the content and visual. mind if i ask? when you design that, what is the hardest part, and how you handle it?
Iqbal Giffari (1 year ago)
Thank you for sharing col
Pixels Ink (1 year ago)
+Iqbal Giffari to be honest, this was one of those projects that went very smoothly. It was a solid subject to work with and I hand a clear vision of the type of thing I wanted to do. The hardest part is usually finding that first concept idea. If I struggle with that I make sure to take at least a 24 hour break and then go back at it with a fresh mindset. Sometimes you can then see a concept path that was blocked before because you are overthinking things.
Rajan T (1 year ago)
Nice! Looks Good!
Pixels Ink (1 year ago)
Cheers Prala :)
Adrian Jevons (1 year ago)
Yes good video and very helpful look forward to more like this. Thank you.
Pixels Ink (1 year ago)
Thanks Adrian.
Leasha Pridmore (1 year ago)
Brilliant. It was a nice simple example for a novice like me to follow. Thank you!
Pixels Ink (1 year ago)
That's great Leasha. Thanks for taking the time to leave feedback. Stay Creative! Col

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