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Visual Identities: More Than Just A Logo | Sagi Haviv | TEDxPenn

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When it comes to designing a world-recognizable logo, Sagi Haviv is your man. He has developed branding and logo designs for clients ranging from international corporations to young start-ups to well-known non-profits. Haviv speaks about balancing the desires of clients with the fundamental principles of business and design—in order to get to a great design solution, it’s often important to say “no” to a client. Haviv is a partner and designer at Chermayeff & Geismar & Haviv. He teaches Visual Identity Design at The School of Visual Arts in New York City and coauthored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. Haviv has been a frequent speaker internationally and has served as a judge for the Art Directors Club of New York, the CLIO awards, and other competitions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Text Comments (15)
Ahmed Maher (2 months ago)
came here after the future eposide w\this dude such agreat man
Bram Naus (3 months ago)
thefutur anyone?
xvanegas89 (1 month ago)
Piyush Matnani (2 months ago)
Yes, hehe me!
bkre8ive (3 months ago)
Good to see even at this level the clients still want to challenge years of expertise. Us designers think that at that level you don't get push back.
John Palacio (1 month ago)
That's exactly what I thought.
zamazalotta (3 months ago)
you can sweet-talk it all you want but that O| logo sucks, especially for an organization with a distinctive mission
Josh Nolan (3 months ago)
It's not supposed to "scream" anything. It was *derived* from the concept of the blue planet, but it is meant to be versatile. The circle with a line below also resembles the silhouette of a person, and there's a lot of things a ring can be made to represent. But like he said, – as is true for Chase Bank, National Geographic, the Olympics, Audi, Pepsi, Mitsubishi, Adidas, etc. etc. – a logo has little to do with what it means or what it looks like. It's about familiarity and the idea that a company has a distinctive, recognizable logo – that when you see the symbol, the company comes to mind, and vice-versa.
xChutJeReve (3 months ago)
graphic design is not like art, it has to communicate, be recognizable. You missed the whole point of the talk which is creating an abstract form to represent something... Like the chase icon. I can agree that it might not look pretty, or exiting (like their first logo) but it works. That's what's important.
zamazalotta (3 months ago)
+Aleksander Grygier rest assured a disk with a giant hole does NOT scream earth, maybe a donut, or a tire but definitely not earth...
Aleksander Grygier (3 months ago)
i must disagree - the logo helps the organization to consequently gain recognizability and it's biggest strength is it's simplicity making it instantly familiar. and the colors - they scream "earth" at you
Alexander Prasetya (3 months ago)
VIVARTS GRAPHICS (6 months ago)
Powerful !!! Very Powerful
Kumar Abhishek (6 months ago)
Kind of super enlightening.
it's amazing

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