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Visual Identities: More Than Just A Logo | Sagi Haviv | TEDxPenn

165 ratings | 5098 views
When it comes to designing a world-recognizable logo, Sagi Haviv is your man. He has developed branding and logo designs for clients ranging from international corporations to young start-ups to well-known non-profits. Haviv speaks about balancing the desires of clients with the fundamental principles of business and design—in order to get to a great design solution, it’s often important to say “no” to a client. Haviv is a partner and designer at Chermayeff & Geismar & Haviv. He teaches Visual Identity Design at The School of Visual Arts in New York City and coauthored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. Haviv has been a frequent speaker internationally and has served as a judge for the Art Directors Club of New York, the CLIO awards, and other competitions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Text Comments (3)
Vivart Graphics (1 month ago)
Powerful !!! Very Powerful
Kumar Abhishek (2 months ago)
Kind of super enlightening.
it's amazing

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