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Facebook Business Page - 15 optimization tips (2019)

9778 ratings | 351697 views
15 tips to optimize your Facebook Business page in 2019. In this video, I will show you 15 Tips to help your business be found on Facebook. Each tip will also cover technical specifications and step by step instructions. Below is the breakdown of each tip covered in this tutorial. Click on the time link to jump right to the ones you want to watch Tip n#1: Add the right Profile picture to your page (1:16) Add a profile picture that reflects Tip n#2: Add a cover photo (1:47) Use your Cover photo to showcase your business Tip n#3: Add a short description to your page (2:56) Use a short description to describe who you are and what you do in 255 characters Tip n#4: Add a long description to your page (3:21) Add a long description to describe your business in more depth including keywords Tip n#5: Add a description to your cover photo (4:00) Another opportunity to add more copy and more relevant keywords in relation to your business Tip n#6: Add a link to your website (4:38) Help visitors find your website Tip n#7: Select the right business category (5:18) Choose the most relevant categories for your business to be found Tip n#8: create a custom URL or Vanity URL (5:47) Create a customer friendly URL for your facebook business page Tip n#9: Add a call to action button to your page (6:34) Convert your visitors into leads or full on customers Tip n#10: Add Page Tabs to Promote Your Products or Services (7:10) Sell your product and services directly from your page Tip n#11: Pin your most important posts at the top of your page (7:42) Make your most important post stick at the top of your page Tip n#12: Start Posting videos (8:22) The importance of videos on your page Tip n#13: Create video playlist (8:42) Create videos playlists to give add more content Tip n#14: Enable reviews (9:50) Build credibility and start collecting positive reviews for your business Tip n#15: Measure your progress (10:46) Continue improving your page by paying attention to your performance Thanks for watching Don’t forget to subscribe for more tips and tricks https://www.youtube.com/c/RankingacademyUk ---------------------------------------------------------------------------------------------- For the latest marketing tools for your local business, go to: http://rankingacademy.co.uk/tools/ Boost your visibility with my free guide: 10 awesome marketing tips http://rankingacademy.co.uk/guides/online-marketing-tips-for-small-business-owners/ You can also follow me on Facebook https://www.facebook.com/rankingacademy/
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Text Comments (601)
Cole van dais (4 days ago)
Thank you
Ranking Academy (4 days ago)
My pleasure cole
I love this video, it is very helpful, thank you and greetings from Marbella.
Ranking Academy (6 days ago)
Many thanks Maria. Greetings from London
Mireya Naranjo (6 days ago)
Thanks for the video, very helpful!
Ranking Academy (6 days ago)
Many thanks Mireya
Sepideh Paddock (8 days ago)
I can’t find about option, mine doesn’t appear like yours
Ranking Academy (7 days ago)
Whcih option are you referring to?
Eyeinthesky (10 days ago)
This is an OLD POST. (2017) WHY DID YOU PUT 2019 ON YOUR TITLE?
Eyeinthesky (10 days ago)
Ranking Academy I think it’s called clickbait and you know it lol
Ranking Academy (10 days ago)
Because all tips are still applicable in 2019
Body by Yaa (11 days ago)
although a couple years old, this helped me to build my page in 2019 :0)
Body by Yaa (10 days ago)
@Ranking Academy really appreciate the tutorial, it helped me revamp my page, and it's a 360 change
Ranking Academy (11 days ago)
Thanks . Nothing much has changed on Facebook over the past two years.
mohamed akram slimani (15 days ago)
nnniigggga , i love u
Ranking Academy (15 days ago)
😊
bheejei jacinto (17 days ago)
Thank You Sir...
Ranking Academy (17 days ago)
My pleasure
Mina Bhogaita (19 days ago)
great info and so simple to follow. Thank you
Ranking Academy (19 days ago)
Many thanks mina
Jason Chu (22 days ago)
thank you and I just created a vanity URL and perhaps policies have been changed I successfully set it up before having 25 likes and I could go back to change my typo. That's a relief.
Ranking Academy (22 days ago)
Hi Jason. Yes it looks like facebook has changed the rules for the vamity URL
Death changer (24 days ago)
thanks
Ranking Academy (24 days ago)
Many thanks
Q Quality Movies (24 days ago)
2019? Haha a future post!
I saw one id who is liked your fb page videos name <আপনার ঘর সাজান> its from Bangladesh.. how did he find your page i don't know.. btw, thanks for this kinda tips.. love fron Bangladesh
Ranking Academy (25 days ago)
Many thans
PremImpress (26 days ago)
Loved the info. Thanks
Ranking Academy (26 days ago)
Many thanks
Skylightatdusk (27 days ago)
Rather than a video, can I use a gif img (at least til I get a video)?
Ranking Academy (26 days ago)
I've never tried but i don't think so
Adam Hipwell (28 days ago)
- Get an old wire Coat-Hanger - Get a Pair of Old Tights - Re-sculp the hanger into a [Q] shape. - Put the Tights over the O of the Q and Tighten without making ANY holes. - Place Device directly infront of Microphone when recording. Great Video Big Love X
Ranking Academy (28 days ago)
Many thanks for this this tip Adam
Roth Read Photography (29 days ago)
I’ve subscribed ... your videos are insightful, clear and quickly gets to the point ... perfect!
Ranking Academy (29 days ago)
Many thanks Roth
Travel With On Moves (1 month ago)
Great content. I got everything I needed.
Ranking Academy (1 month ago)
Thanks
Travel With On Moves (1 month ago)
Literally all in the inforrmation that I needed
Ranking Academy (1 month ago)
Many thanks
Travel With On Moves (1 month ago)
This was some great stuff.
Ranking Academy (1 month ago)
Thanks a lot
DR REYAM ACADEMY (1 month ago)
that is what i 'm searching for thanks a lot for this valuable content
Ranking Academy (1 month ago)
Many thanks reyam
Elena Vorozhtsova (1 month ago)
Brilliant! Thank you so much. Love all your videos and recommend you to my friends.
Ranking Academy (1 month ago)
Many thanks Elena
ALNERO (1 month ago)
Have they changed the rules of the user name url ? Because I was actually able to change my user name more then once?
Ranking Academy (1 month ago)
Quite possibly
Startools Korea (1 month ago)
First of all thanks for the video. It's awesome but I am facing a problem to add "Our Story" section. I just can not write anything there. I would appreciate if you can help me figure out this. Thanks
Startools Korea (1 month ago)
@Ranking Academy I meant "Story" button above the "Add members". I just can not write there anything at all. Also there is "company overview" section is missing. So I only could have short Description section for my business.
Ranking Academy (1 month ago)
Many thanks. What happens when you click on the "tell people about our business" link?
Denise Durfee (1 month ago)
Your videos are excellent and so helpful!
Ranking Academy (1 month ago)
Thanks very much Denise
frances bowles (1 month ago)
I found your video somewhat useful. Just thought I should let you know that your site content example has spelling mistakes. For example...newr things. check your spelling and typos.
Ranking Academy (1 month ago)
Thanks a lot Frances for pointing this out
fatma shoair (1 month ago)
God bless you. Pretty helpful.
Ranking Academy (1 month ago)
fatma shoair many thanks fatma
Waqas Muhammad (1 month ago)
how do i directly wish my customer from my facebook page when he/she is not in my conversation list. i mean how i great them directly from my facebook page. please help
Amazing Tubers (1 month ago)
thank you, sir. it's very helpful to me.
sareita Patil (1 month ago)
Awesome tips sir👍👌
sareita Patil (1 month ago)
@Ranking Academy its pleasure sir☺
Ranking Academy (1 month ago)
sareita Patil many thanks sareita
Munna ITNest (1 month ago)
Very nice and effective vedios
Ranking Academy (1 month ago)
Many thanks Munna
SociallyTriggered (1 month ago)
Nice video!!! Great tips!
Ranking Academy (1 month ago)
Many thanks socially triggered
I-Makeup Studio (1 month ago)
Great help .. I was looking how to actually manage my fb and here you taught very clear and precise. Loved it 💗
Ranking Academy (1 month ago)
Many many thanks for your comment
Ishmael Trent Draper (1 month ago)
Hey man, thanks for the info it was great. I was wondering about a local church fan page? I was asked by my pastors to set it up and I did it like a local business. Should I go back and remake it like community organization ?? I plan to have a ton of likes was wondering the difference n that?
Love Life (1 month ago)
❤️❤️
Ranking Academy (1 month ago)
Many thanks for your comment
Virginia Tamala (2 months ago)
Helpful tips👍
Migle Staskeviciene (2 months ago)
I have business page and shop, and I can't change currency, because I don't have the "Edit page" button. Do you know, why I can't see this information?
Ranking Academy (2 months ago)
How long ago did you create your shop? If it's just a fresh install you might want to restart from scratch and make sure you pick the right currency this time
MV S (2 months ago)
Great tips! Thanks for all the content you publish. Big fan of your channel.
Ranking Academy (2 months ago)
MV Shakaryan many thanks MV shakaryan. I appreciate your support
Thomas R. Rogan (2 months ago)
Thank you very much I certainly got a lot out of your video. I took careful notes and I will begin to implement these ideas to see if I can make things better
Ranking Academy (2 months ago)
You're welcome thomas. Best of luck
Anas Khan (2 months ago)
SIR.I NEED HELP TO GROW UP MY PAGE LIKES COMMENTS SHARE FOR FREE IS THERE ANY TRICK
Ranking Academy (2 months ago)
Only one, hard work
Smart Move Evictions (2 months ago)
Great info Thx
Ranking Academy (2 months ago)
Thanks
KittySnicker (2 months ago)
Just a note: there is no longer an "edit page" tab under settings. You now simply go to your page on the left hand column and click "reviews." They appear to always be on. There is no longer a star rating system. Great video, though!
Ranking Academy (2 months ago)
Many thanks for the update Kitty
Lily Kiss (2 months ago)
Well, thank you ! That is an helpful video !
Ranking Academy (2 months ago)
Thanks Lily
cinemabazz (2 months ago)
Thank you for this great tutoria
Ranking Academy (2 months ago)
Thanks for your comment
Gerard McCartney (2 months ago)
I cant find a way of accessing the call to action button
Ranking Academy (2 months ago)
There should be one by default on your page. Just click on it to edit it
Iris Douse (2 months ago)
Most helpful video I have come across on YouTube
Ranking Academy (2 months ago)
Many thanks Iris
Michael Sloyan (2 months ago)
Thank you so much for your great tips and advice. I learned more in that 12 minutes than a full morning seminar at the local Chamber of Commerce!
Ranking Academy (2 months ago)
Many thanks Michael. I'm glad you spent your time wisely.
Zia Raza Qadri (3 months ago)
good job bro
Ranking Academy (3 months ago)
Thanks Zia
Jason Higgins. (3 months ago)
Hi Luc, as you are a professional maybe you could give me some advice regarding my FB problem. Oh your videos are full of great and useful content.......they have helped me alot. I posted my product in a few groups for the first time last week, the next day a got alot of interest and sold some products. I could not believe it!!! I went a bit nuts and kept posting in more groups, i got some more replies to my post and a few more sales. This was so good for me then it all went down hill very quickly. The replies to my posts slowed down and eventually stopped!!! I waited for a day then posted on only two groups this time but got zero replies, questions and likes. The next day i did the same in another two groups......same results again nothing. What has happened? how can i get no results after what happened at the start?? FB must be blocking my ads in the groups, what do you think? Please help, thanks.
Ranking Academy (3 months ago)
Hi Jason. Firstly thanks for your kind comments. Secondly I am a little confused about what you are posting in the groups you are referring to. Are you posting regular post?s These aren't adverts? I am assuming they are closed groups to which you requested access. Maybe the admin of those groups are stopping you because you come across as Spam. I'm only speculating here
randy ruiz (3 months ago)
Thank you, thank you,thank you...
Ranking Academy (3 months ago)
Pleasure randy
Navi Rosas (3 months ago)
Great Tips, keep up the good work.
Ranking Academy (3 months ago)
Will do. Thanks Navi
Charles DiDonato (3 months ago)
I am a computer idiot who just listed his Internet Business on Facebook. I found BOTH of your videos - Setup and Optimization - extremely helpful and easy to follow. I wish you had a bit more info about an internet business since I feel there's probably some setting I am not correctly handling. In any case, THANK YOU for very helpful videos.
Ranking Academy (3 months ago)
Thanks Charles. I'm glad you found my videos useful.
Valerio Chiarini (3 months ago)
Great and very helpful video mon ami! :-)
Ranking Academy (3 months ago)
Merci Valerio
Milos Pavlovic (3 months ago)
Great and very useful video like all others :) Thanks Luc ! Related TIP #15 Performance; it may be interesting for a lot of us who follow your videos and optimize our pages, to lunch an video with detailed explanation of each Insights performance (e.g. what exactly means `Actions on Page`, `Page previews` etc.) as well as data from post or boosted post such as `People Reached`, `Engagements`, `Views` etc. Less or more we know something but not for sure what does it means exactly. Hope it is constructive proposal for an upcoming video and thank you in advance.
Ranking Academy (3 months ago)
Many thanks for your kind comments Milos. I will add your suggestion to my list
JeremyHickling (3 months ago)
Great tips - thanks!
Ranking Academy (3 months ago)
Thanks Jeremy
Rachel Garafola (3 months ago)
What is the proper way to ask for or to get reviews once you enable that function? Thank you.
Dylan Bousfield (3 months ago)
👍
Ranking Academy (3 months ago)
Thanks Dylan
Cool Tony (3 months ago)
Thanks Luc, very well explained. I've got two Facebook Business Pages and this tutorial was a very good recap. TT
Ranking Academy (3 months ago)
Thanks Tony. Really appreciate your feedback
DeogratiusJR vlogs (3 months ago)
Not even my mum..😑😑
Ranking Academy (3 months ago)
I know
Teresa Pogorelec (3 months ago)
Thank you for this video. Do I need to make my personal profile public so my bussiness page is public as well? I am confused because I have been told my bussiness page can't be tagged on others pics and is not visible to others than my friends
Ranking Academy (3 months ago)
No, you don't have to make your profile public. Your page will be available publicly if you want to.
Machinedead (3 months ago)
I'm not really interested in stories from other people / creating stories myself, but I see this segment in the manage page; 'Our Story, Tell people about your business', this is not something that would be a apropriate/handy for me, is there a way to remove this tab somehow? thx...
Ranking Academy (3 months ago)
I'm afraid not, it can't be removed. You can leave it blank
Cambodia Wonder (3 months ago)
Really helpful thank you for sharing!
Fred O. Maples (3 months ago)
Good video. I definitely subscribed to your channel! Keep up the good work!
Ranking Academy (3 months ago)
Thanks Fred
Do you do work for companies to set their social media platforms?
Ranking Academy (3 months ago)
Hi Pat. No, not really. Sorry.
Mutoni Angella (3 months ago)
This is super helpful👌
Ranking Academy (3 months ago)
Many thanks
Sandra Lighton (3 months ago)
Business owners demand more promotion choices. The marketplace is so saturated. Don't you think?
Ranking Academy (3 months ago)
Hi Sandra. I believe their is still a lot of room within the marketplace. When it comes to Facebook your best option as a small business is to run paying campaigns. Google remains the best bet for local organic traffic as long as you do things rights.
Tim (4 months ago)
Going to disagree with you on the video as a cover image. It draws much less audience when you promote the page due to the video showing as a cover for the promo. Not the best idea, we've tested this empirically and noticed a might higher response rate when a static image is dispalyed instead of a video.
Ranking Academy (4 months ago)
Hi Tim and thanks for your comments. I would be curious to see the outcome of your test. Did you run it through specific verticals or across multiple industries? Also how many pages did you test?
Roger Heathers (4 months ago)
The good stuff starts at 1:17
Hanna Newroz (4 months ago)
It was Great
Ranking Academy (4 months ago)
Thanks Hanna
mylove4oldsongs (4 months ago)
such a helpful video.please do more videos for a company or organization pages. Thanks
Ranking Academy (4 months ago)
Many thanks
Draw Technic (4 months ago)
Really helpful video thank you. Subscribed! Your accent sounds a mix of English and European.
Ranking Academy (4 months ago)
Thanks. Glad you enjoyed the video
Rajput Anshu singh (4 months ago)
Thnku sir u r amazing sir
Ranking Academy (4 months ago)
Thanks a lot for watching
M.sawarkhan M.sawarkhan (4 months ago)
Great big brother
Ranking Academy (4 months ago)
Thanks
"...And the followers are your friends and ur mum" 🤣🤣🤣🤣 thank you mami💕
Ranking Academy (4 months ago)
We all need our mums :-). Thanks for watching
Tina Bell (4 months ago)
how do find free tabs to post
Ranking Academy (4 months ago)
Sorry tina, not sure i understand your question
CAPTAIN B2 (4 months ago)
really nice video and i learn hope i will improve my business Thanks
Ranking Academy (4 months ago)
Thanks for wacthing Manish
Joel Inden (4 months ago)
Thank you very much, this was very helpful.
Ranking Academy (4 months ago)
Thanks Joel
theblackcatpt (4 months ago)
I'm not going to like or subscribe because I'm not your mum (bless her). LOL!
Ranking Academy (4 months ago)
LOL, Many thanks @theblackcapt
theblackcatpt (4 months ago)
@Ranking Academy just because you replied, I will like it! :)
Ranking Academy (4 months ago)
:-)
Together Agency (4 months ago)
Thanks for this nice and simple. Knew most of it but just reminded me of things I should tidy up.
Ranking Academy (4 months ago)
Thanks
Celine Quah (4 months ago)
Hi thank you for your good info, I have learn a lot. I am selling beauty product at the same time looking for distributor, may i know which one is best to create between business and brand or community and public. Both also can go for advertise in Facebook?
Celine Quah (4 months ago)
@Ranking Academy Happy to see your reply, Like & subcribed to learn more from you. Thank you
Ranking Academy (4 months ago)
Thanks Celine. Business and brand seem the most appropriate option
Wendy Alaffe (4 months ago)
Excellent videos. Easy to understand for a newbie like me! I already have a so-called business page but now I understand how to make better use of it. Thanks.
Ranking Academy (4 months ago)
Thanks for your kind comments Wendy. Glad it was helpful to you.
Danny Anderson (4 months ago)
Very good information. It is also a good tune up for your page.
Ranking Academy (4 months ago)
Many thanks Danny
Marketing With Charles (4 months ago)
Great video!
Ranking Academy (4 months ago)
Thanks Charles
Francesca Ortega (4 months ago)
There is ONE ☝🏻 thing that No One talks about AT ALL!! I am trying to friend and follow ppl just like on Instagram or like in my person account, I am pretty sure I did it once but now Fee like if I follow ppl they get followed by my personal account. How can I follow them through my business account to spark brand awareness? Why is that no one explains this at all?
Belinda Glenn (4 months ago)
Do you have to use a computer or will an iPad with a wireless router work just as well?
Ranking Academy (4 months ago)
Hi Belinda An iPad should be enough although I am not sure all option will be available if you use their app. You might need to access the site on a browser but please double-check
John Kahn (5 months ago)
Great video. Very helpful
Ranking Academy (5 months ago)
Many thanks John
S Bryant (5 months ago)
Thank you, very insightful
Ranking Academy (5 months ago)
Many thanks
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
@Ranking Academy thank you. Do you have a video link how to do this? Thank you for your input.
Ranking Academy (5 months ago)
You should use your global page as your root account and create pages off that account to target local markets.
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (5 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
Senad Juseinovski (5 months ago)
Can I change the page category once I choose it for the first time ?
Ranking Academy (5 months ago)
Yes
The first thing dont ask for the person to give you thumbs up without getting to know you. You are selling yourself without even showing what you have to offer and that turns off the users right away and they shut down your video another way for your to know how to market yourself
Ranking Academy (5 months ago)
Hi There. I do ask because getting thumbs up is a great way to increase the popularity of your channel. The more popular my channel becomes the more i can make videos and continue to help the local business community. Nobody is forced to do anything. If you don't want to, don't do it, if you want to give me a thumbs down you can too.
Salvador Galon (5 months ago)
sir, do you have a son named johnny sins?
Ranking Academy (5 months ago)
Never heard that name before. Who is it?
icm06 (5 months ago)
Fantastic video and very helpful. Thank you for taking the time to create it. I see in your video you have a square profile shape for logo. How do you change profile logo shape from circle to square?
Ranking Academy (5 months ago)
Many thanks. The logo shape is actually round

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