HomeХобби и стильRelated VideosMore From: Ranking Academy

Facebook Business Page - 15 optimization tips (2019)

7852 ratings | 284954 views
15 tips to optimize your Facebook Business page in 2019. In this video, I will show you 15 Tips to help your business be found on Facebook. Each tip will also cover technical specifications and step by step instructions. Below is the breakdown of each tip covered in this tutorial. Click on the time link to jump right to the ones you want to watch Tip n#1: Add the right Profile picture to your page (1:16) Add a profile picture that reflects Tip n#2: Add a cover photo (1:47) Use your Cover photo to showcase your business Tip n#3: Add a short description to your page (2:56) Use a short description to describe who you are and what you do in 255 characters Tip n#4: Add a long description to your page (3:21) Add a long description to describe your business in more depth including keywords Tip n#5: Add a description to your cover photo (4:00) Another opportunity to add more copy and more relevant keywords in relation to your business Tip n#6: Add a link to your website (4:38) Help visitors find your website Tip n#7: Select the right business category (5:18) Choose the most relevant categories for your business to be found Tip n#8: create a custom URL or Vanity URL (5:47) Create a customer friendly URL for your facebook business page Tip n#9: Add a call to action button to your page (6:34) Convert your visitors into leads or full on customers Tip n#10: Add Page Tabs to Promote Your Products or Services (7:10) Sell your product and services directly from your page Tip n#11: Pin your most important posts at the top of your page (7:42) Make your most important post stick at the top of your page Tip n#12: Start Posting videos (8:22) The importance of videos on your page Tip n#13: Create video playlist (8:42) Create videos playlists to give add more content Tip n#14: Enable reviews (9:50) Build credibility and start collecting positive reviews for your business Tip n#15: Measure your progress (10:46) Continue improving your page by paying attention to your performance Thanks for watching Don’t forget to subscribe for more tips and tricks https://www.youtube.com/c/RankingacademyUk ---------------------------------------------------------------------------------------------- For the latest marketing tools for your local business, go to: http://rankingacademy.co.uk/tools/ Boost your visibility with my free guide: 10 awesome marketing tips http://rankingacademy.co.uk/guides/online-marketing-tips-for-small-business-owners/ You can also follow me on Facebook https://www.facebook.com/rankingacademy/
Html code for embedding videos on your blog
Text Comments (517)
Michael Sloyan (4 days ago)
Thank you so much for your great tips and advice. I learned more in that 12 minutes than a full morning seminar at the local Chamber of Commerce!
Ranking Academy (2 days ago)
Many thanks Michael. I'm glad you spent your time wisely.
Zia Raza Qadri (5 days ago)
good job bro
Ranking Academy (5 days ago)
Thanks Zia
Jason Higgins. (11 days ago)
Hi Luc, as you are a professional maybe you could give me some advice regarding my FB problem. Oh your videos are full of great and useful content.......they have helped me alot. I posted my product in a few groups for the first time last week, the next day a got alot of interest and sold some products. I could not believe it!!! I went a bit nuts and kept posting in more groups, i got some more replies to my post and a few more sales. This was so good for me then it all went down hill very quickly. The replies to my posts slowed down and eventually stopped!!! I waited for a day then posted on only two groups this time but got zero replies, questions and likes. The next day i did the same in another two groups......same results again nothing. What has happened? how can i get no results after what happened at the start?? FB must be blocking my ads in the groups, what do you think? Please help, thanks.
Ranking Academy (11 days ago)
Hi Jason. Firstly thanks for your kind comments. Secondly I am a little confused about what you are posting in the groups you are referring to. Are you posting regular post?s These aren't adverts? I am assuming they are closed groups to which you requested access. Maybe the admin of those groups are stopping you because you come across as Spam. I'm only speculating here
randy ruiz (11 days ago)
Thank you, thank you,thank you...
Ranking Academy (11 days ago)
Pleasure randy
Navi Rosas (11 days ago)
Great Tips, keep up the good work.
Ranking Academy (11 days ago)
Will do. Thanks Navi
Charles DiDonato (11 days ago)
I am a computer idiot who just listed his Internet Business on Facebook. I found BOTH of your videos - Setup and Optimization - extremely helpful and easy to follow. I wish you had a bit more info about an internet business since I feel there's probably some setting I am not correctly handling. In any case, THANK YOU for very helpful videos.
Ranking Academy (11 days ago)
Thanks Charles. I'm glad you found my videos useful.
Valerio Chiarini (13 days ago)
Great and very helpful video mon ami! :-)
Ranking Academy (13 days ago)
Merci Valerio
Milos Pavlovic (17 days ago)
Great and very useful video like all others :) Thanks Luc ! Related TIP #15 Performance; it may be interesting for a lot of us who follow your videos and optimize our pages, to lunch an video with detailed explanation of each Insights performance (e.g. what exactly means `Actions on Page`, `Page previews` etc.) as well as data from post or boosted post such as `People Reached`, `Engagements`, `Views` etc. Less or more we know something but not for sure what does it means exactly. Hope it is constructive proposal for an upcoming video and thank you in advance.
Ranking Academy (17 days ago)
Many thanks for your kind comments Milos. I will add your suggestion to my list
JeremyHickling (19 days ago)
Great tips - thanks!
Ranking Academy (19 days ago)
Thanks Jeremy
Rachel Garafola (19 days ago)
What is the proper way to ask for or to get reviews once you enable that function? Thank you.
Dylan Bousfield (19 days ago)
👍
Ranking Academy (19 days ago)
Thanks Dylan
Katy D`Terror (19 days ago)
I thought this video was made in 2019, and its from 2017 but its still useful. Thanks for sharing.
Ranking Academy (19 days ago)
Thanks Katy. And yes nothing much as changed since then.
Cool Tony (20 days ago)
Thanks Luc, very well explained. I've got two Facebook Business Pages and this tutorial was a very good recap. TT
Ranking Academy (20 days ago)
Thanks Tony. Really appreciate your feedback
DeogratiusJR vlogs (21 days ago)
Not even my mum..😑😑
Ranking Academy (20 days ago)
I know
Teresa Pogorelec (21 days ago)
Thank you for this video. Do I need to make my personal profile public so my bussiness page is public as well? I am confused because I have been told my bussiness page can't be tagged on others pics and is not visible to others than my friends
Ranking Academy (20 days ago)
No, you don't have to make your profile public. Your page will be available publicly if you want to.
Machinedead (25 days ago)
I'm not really interested in stories from other people / creating stories myself, but I see this segment in the manage page; 'Our Story, Tell people about your business', this is not something that would be a apropriate/handy for me, is there a way to remove this tab somehow? thx...
Ranking Academy (25 days ago)
I'm afraid not, it can't be removed. You can leave it blank
Cambodia Wonder (25 days ago)
Really helpful thank you for sharing!
Fred O. Maples (26 days ago)
Good video. I definitely subscribed to your channel! Keep up the good work!
Ranking Academy (26 days ago)
Thanks Fred
Pat Nulis (26 days ago)
Do you do work for companies to set their social media platforms?
Ranking Academy (26 days ago)
Hi Pat. No, not really. Sorry.
Mutoni Angella (26 days ago)
This is super helpful👌
Ranking Academy (26 days ago)
Many thanks
Sandra Lighton (1 month ago)
Business owners demand more promotion choices. The marketplace is so saturated. Don't you think?
Ranking Academy (1 month ago)
Hi Sandra. I believe their is still a lot of room within the marketplace. When it comes to Facebook your best option as a small business is to run paying campaigns. Google remains the best bet for local organic traffic as long as you do things rights.
Tim (1 month ago)
Going to disagree with you on the video as a cover image. It draws much less audience when you promote the page due to the video showing as a cover for the promo. Not the best idea, we've tested this empirically and noticed a might higher response rate when a static image is dispalyed instead of a video.
Ranking Academy (1 month ago)
Hi Tim and thanks for your comments. I would be curious to see the outcome of your test. Did you run it through specific verticals or across multiple industries? Also how many pages did you test?
Roger Heathers (1 month ago)
The good stuff starts at 1:17
Hanna Newroz (1 month ago)
It was Great
Ranking Academy (1 month ago)
Thanks Hanna
mylove4oldsongs (1 month ago)
such a helpful video.please do more videos for a company or organization pages. Thanks
Ranking Academy (1 month ago)
Many thanks
Draw Technic (1 month ago)
Really helpful video thank you. Subscribed! Your accent sounds a mix of English and European.
Ranking Academy (1 month ago)
Thanks. Glad you enjoyed the video
Thnku sir u r amazing sir
Ranking Academy (1 month ago)
Thanks a lot for watching
Great big brother
Ranking Academy (1 month ago)
Thanks
"...And the followers are your friends and ur mum" 🤣🤣🤣🤣 thank you mami💕
Ranking Academy (1 month ago)
We all need our mums :-). Thanks for watching
Tina Bell (1 month ago)
how do find free tabs to post
Ranking Academy (1 month ago)
Sorry tina, not sure i understand your question
Manish Darji (1 month ago)
really nice video and i learn hope i will improve my business Thanks
Ranking Academy (1 month ago)
Thanks for wacthing Manish
Joel Inden (2 months ago)
Thank you very much, this was very helpful.
Ranking Academy (2 months ago)
Thanks Joel
theblackcatpt (2 months ago)
I'm not going to like or subscribe because I'm not your mum (bless her). LOL!
Ranking Academy (2 months ago)
LOL, Many thanks @theblackcapt
theblackcatpt (2 months ago)
+Ranking Academy just because you replied, I will like it! :)
Ranking Academy (2 months ago)
:-)
Together Agency (2 months ago)
Thanks for this nice and simple. Knew most of it but just reminded me of things I should tidy up.
Ranking Academy (2 months ago)
Thanks
Celine Quah (2 months ago)
Hi thank you for your good info, I have learn a lot. I am selling beauty product at the same time looking for distributor, may i know which one is best to create between business and brand or community and public. Both also can go for advertise in Facebook?
Celine Quah (2 months ago)
+Ranking Academy Happy to see your reply, Like & subcribed to learn more from you. Thank you
Ranking Academy (2 months ago)
Thanks Celine. Business and brand seem the most appropriate option
Wendy Alaffe (2 months ago)
Excellent videos. Easy to understand for a newbie like me! I already have a so-called business page but now I understand how to make better use of it. Thanks.
Ranking Academy (2 months ago)
Thanks for your kind comments Wendy. Glad it was helpful to you.
Danny Anderson (2 months ago)
Very good information. It is also a good tune up for your page.
Ranking Academy (2 months ago)
Many thanks Danny
Marketing With Charles (2 months ago)
Great video!
Ranking Academy (2 months ago)
Thanks Charles
Francesca Ortega (2 months ago)
There is ONE ☝🏻 thing that No One talks about AT ALL!! I am trying to friend and follow ppl just like on Instagram or like in my person account, I am pretty sure I did it once but now Fee like if I follow ppl they get followed by my personal account. How can I follow them through my business account to spark brand awareness? Why is that no one explains this at all?
Belinda Glenn (2 months ago)
Do you have to use a computer or will an iPad with a wireless router work just as well?
Ranking Academy (2 months ago)
Hi Belinda An iPad should be enough although I am not sure all option will be available if you use their app. You might need to access the site on a browser but please double-check
John Kahn (2 months ago)
Great video. Very helpful
Ranking Academy (2 months ago)
Many thanks John
S Bryant (2 months ago)
Thank you, very insightful
Ranking Academy (2 months ago)
Many thanks
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
+Ranking Academy thank you. Do you have a video link how to do this? Thank you for your input.
Ranking Academy (2 months ago)
You should use your global page as your root account and create pages off that account to target local markets.
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 months ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
Senad Juseinovski (2 months ago)
Can I change the page category once I choose it for the first time ?
Ranking Academy (2 months ago)
Yes
The first thing dont ask for the person to give you thumbs up without getting to know you. You are selling yourself without even showing what you have to offer and that turns off the users right away and they shut down your video another way for your to know how to market yourself
Ranking Academy (2 months ago)
Hi There. I do ask because getting thumbs up is a great way to increase the popularity of your channel. The more popular my channel becomes the more i can make videos and continue to help the local business community. Nobody is forced to do anything. If you don't want to, don't do it, if you want to give me a thumbs down you can too.
Salvador Galon (2 months ago)
sir, do you have a son named johnny sins?
Ranking Academy (2 months ago)
Never heard that name before. Who is it?
icm06 (2 months ago)
Fantastic video and very helpful. Thank you for taking the time to create it. I see in your video you have a square profile shape for logo. How do you change profile logo shape from circle to square?
Ranking Academy (2 months ago)
Many thanks. The logo shape is actually round
Shelley Szajner (2 months ago)
This was very helpful, thank you!
Ranking Academy (2 months ago)
You're very welcome Shelley
Elio Haddad (2 months ago)
Thank you for this great tutorial. I suggest you create a video on what kind of posts get more results. keep up the good work.
Ranking Academy (2 months ago)
Many thanks elio. And thanks for your suggestion. I will add it to my list
Lieven Beuckx (2 months ago)
Excellent videos
Ranking Academy (2 months ago)
Thanks Lieven
Sandra Rimkevičiūtė (2 months ago)
Thank you. Very helpful and using for social media. Well done. Tips no5 is more usefull in pages. Thanks.
Ranking Academy (2 months ago)
Many thanks Sandra
mahmoud allam (2 months ago)
all the best my dear
Ranking Academy (2 months ago)
Many thanks
Motivational Tricks (2 months ago)
ᴜɴᴄʟᴇ ᴛʜᴀɴᴋs ᴀ ʟᴏᴛ
Motivational Tricks (2 months ago)
ᴜ ᴡᴇʟᴄᴏᴍᴇ
Ranking Academy (2 months ago)
Thanks for watching
Julie Doran (2 months ago)
You have saved me so much time!!!! Simple actionable advice - so helpful. Thank you!!
Ranking Academy (2 months ago)
Thanks Julie. Glad it was useful to you.
Adrian Parker (2 months ago)
Tip n#16 - Always spell and grammar check your long description! 😁 Seriously, great video. Thanks
Ranking Academy (2 months ago)
Many thanks Adrian, and for the tip ;-)
Jeannie Walton (3 months ago)
Excellent video. What do you do if you get an obnoxious review from someone you did not have an agreement or contract with. Can it be removed? How do you handle it?
Ranking Academy (3 months ago)
You must respond in the most polite way. Something like " We are very sorry you've had a poor experience however after looking at our client list we don't seem to find any trace of your details. Please provide us with your receipt or contract (or whatever else you use ) so we can rectify this issue as soon as possible" The idea is for anyone who reads this you come across as helpful and caring and willing to go the extra mile
Incradible (3 months ago)
very informative . . thanks for sharing this video
Ranking Academy (3 months ago)
Thanks for watching
Mohammed Batliwala (3 months ago)
V helpful ... Great Info
Ranking Academy (3 months ago)
Many thanks Mohammed
Ant-Brad (3 months ago)
Hi, would it be possible to hire you for a one on one through ZOOM... I have just the basic business page setup but before I start adding content I'd like to prepare it before publish
Ant-Brad (3 months ago)
YES... I JUST GOT YOUR EMAIL BUT GET A STRANGE. " Message not delivered" ???
Ant-Brad (3 months ago)
+Ranking Academy Hi RUC, That is strange as I also received a message from you that couldmt opened?? Its a pity youtube got rid of the PM from here... Not a good move om their part... I'm wondering I f I can just flash my email here for you and then delete it...
Ranking Academy (3 months ago)
Ant-Brad hi ant brad Yes i have received your email and responded to it but then i received a notification the mAil couldn’t be delivered I’ll try again this afternoon
Ant-Brad (3 months ago)
+Ranking Academy Hi I PM'd you and also emailed from the site of the url you sent and wondering if you received it...?
Ranking Academy (3 months ago)
Of course. Why don't you PM me with your details? Go to my website and fill in the contact form: http://rankingacademy.co.uk/contact/
Voice Of Ugur (3 months ago)
This Video is Pure Value Thank you!
Ranking Academy (3 months ago)
Thanks Urgulu
Being Happy (3 months ago)
This was VERY INFORMATIVE!
Ranking Academy (3 months ago)
Many thanks
marblesnt (3 months ago)
Thank you for sharing, sir! Clear and direct to the point explanation. 😀👍
Ranking Academy (3 months ago)
Many thanks for watching
Mano Moon (3 months ago)
Helpfull video thnx
Ranking Academy (3 months ago)
Thanks for watching
Brian Lessard (3 months ago)
Clear, concise and relevant. Great job Sir!
Ranking Academy (3 months ago)
Thanks brian
queen mare (3 months ago)
Nice video
Ranking Academy (3 months ago)
Thanks
sabeltagi (3 months ago)
Very helpful!!! Thank you .
Ranking Academy (3 months ago)
Thanks for watching
Noor ul Hadi (3 months ago)
Thank you, you showed the exact legal official way to promote for free thank you !! amazing
Ranking Academy (3 months ago)
My pleasure. Best of luck
Transform Your Life (3 months ago)
This was BOMB. COM lol O loved it.. Just what I was looking for.
Metal Gaming Warrior (3 months ago)
Thanks for the intel, bro. By chance, do you know how to make your business page, the only page that is searchable on Google? I've seen other pages like mine, and when I Google their name, their business name comes up, not their personal Face page.
Iro mohamed (3 months ago)
Very helpful I have a business page and missing most of these things but will do now
Ranking Academy (3 months ago)
Thanks Iro
Shirish Balekundri (3 months ago)
Hi Looking forward to create good video for the cover picture.
Ranking Academy (3 months ago)
Great stuff. Thanks for watching
Key Boy (3 months ago)
God will bless you for the wonderful work you are doing. this is my best tutor ever!
Ranking Academy (3 months ago)
Thank you so much for your kind words Key Boy. It's very encouraging
Dylan Bauer (4 months ago)
Hey Rankng Academy how do I message people as my business. So that in the feed they see my business page icon and not my personal page icon?
Shahbaz Arshad (4 months ago)
🖒
Shahbaz Arshad (4 months ago)
my number WhatsApp UAE 056 57 62061
Shahbaz Arshad (4 months ago)
Please sir you send WhatsApp number
FAJAS SARALI (4 months ago)
Pretty good information
Ranking Academy (4 months ago)
Thanks very much Fajas
Really good tips that I will definitely follow.
Ranking Academy (4 months ago)
Thanks for watching
Mihaela Roman (4 months ago)
Thanks. Right to the point :)
Ranking Academy (4 months ago)
Thanks
Jg Records (4 months ago)
Please can anyone help where do I check my earnings from facebook page ?
Ranking Academy (4 months ago)
Check this https://www.facebook.com/help/1737820969853848/?helpref=hc_fnav
Angelina Ayamga (4 months ago)
Hi, can are download and share analytics
Ranking Academy (4 months ago)
Yes. Just go to insight and click on Export data
Muzamil Mughal (5 months ago)
I m subscribing your channel and liking it too.... really impressive <3
Muzamil Mughal (5 months ago)
Welcome sir <3
Ranking Academy (5 months ago)
Thanks for subscribing Muzami :-)
Muzamil Mughal (5 months ago)
Bro Keep it Up your work is amazing and your communication is very effective Love you
Muzamil Mughal (5 months ago)
Welcome Brother, its my pleasure
Ranking Academy (5 months ago)
Thanks a lot Muzami. I really appreciate your feedback.
Gil Balfas (5 months ago)
Thankyou. Really helped
Ranking Academy (5 months ago)
Thanks Gil
Elijah Matiavo (5 months ago)
You are the best, this video answered a lot of unanswered questions. Thank you
Ranking Academy (5 months ago)
Thanks Elijah. I really appreciate your feedback
Judeon Zhou (5 months ago)
Great video.very helpful
Ranking Academy (5 months ago)
Many thanks for watching Judeon
Neville King (5 months ago)
Top stuff. Tnx so much for this useful information.
Ranking Academy (5 months ago)
Many thanks for watching neville
Fresco David (5 months ago)
I just found your channel here. I will explore your channel and learn as much as I could to develop my own social media marketing. Thank you for sharing your content, sir.
Ranking Academy (5 months ago)
Many thanks for watching fresco
Thanks for your assistance. I will definitely be watching more
Ranking Academy (5 months ago)
Many thanks
K. Pugazhenthi (5 months ago)
This is very useful video which I am going to implement immediately in my Facebook Page. Looking for some video related to Facebook marketing promotion for a product or an event.
Ranking Academy (5 months ago)
Thanks for watching and thanks for the suggestions
FIVEST UNIVERSAL NETWORK (5 months ago)
Too too good
Ranking Academy (5 months ago)
Too too kind ;-) Thank you very much
Mizan Khan (5 months ago)
Hope the description will be helpful. Thank you so much....
Ranking Academy (5 months ago)
Thanks for watching Mizan

Would you like to comment?

Join YouTube for a free account, or sign in if you are already a member.