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Facebook Business Page - 15 optimization tips (2019)

6126 ratings | 231291 views
15 tips to optimize your Facebook Business page in 2019. In this video, I will show you 15 Tips to help your business be found on Facebook. Each tip will also cover technical specifications and step by step instructions. Below is the breakdown of each tip covered in this tutorial. Click on the time link to jump right to the ones you want to watch Tip n#1: Add the right Profile picture to your page (1:16) Add a profile picture that reflects Tip n#2: Add a cover photo (1:47) Use your Cover photo to showcase your business Tip n#3: Add a short description to your page (2:56) Use a short description to describe who you are and what you do in 255 characters Tip n#4: Add a long description to your page (3:21) Add a long description to describe your business in more depth including keywords Tip n#5: Add a description to your cover photo (4:00) Another opportunity to add more copy and more relevant keywords in relation to your business Tip n#6: Add a link to your website (4:38) Help visitors find your website Tip n#7: Select the right business category (5:18) Choose the most relevant categories for your business to be found Tip n#8: create a custom URL or Vanity URL (5:47) Create a customer friendly URL for your facebook business page Tip n#9: Add a call to action button to your page (6:34) Convert your visitors into leads or full on customers Tip n#10: Add Page Tabs to Promote Your Products or Services (7:10) Sell your product and services directly from your page Tip n#11: Pin your most important posts at the top of your page (7:42) Make your most important post stick at the top of your page Tip n#12: Start Posting videos (8:22) The importance of videos on your page Tip n#13: Create video playlist (8:42) Create videos playlists to give add more content Tip n#14: Enable reviews (9:50) Build credibility and start collecting positive reviews for your business Tip n#15: Measure your progress (10:46) Continue improving your page by paying attention to your performance Thanks for watching Don’t forget to subscribe for more tips and tricks https://www.youtube.com/c/RankingacademyUk ---------------------------------------------------------------------------------------------- For the latest marketing tools for your local business, go to: http://rankingacademy.co.uk/tools/ Boost your visibility with my free guide: 10 awesome marketing tips http://rankingacademy.co.uk/guides/online-marketing-tips-for-small-business-owners/ You can also follow me on Facebook https://www.facebook.com/rankingacademy/
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Text Comments (434)
S Bryant (2 days ago)
Thank you, very insightful
Ranking Academy (2 days ago)
Many thanks
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (8 hours ago)
+Ranking Academy thank you. Do you have a video link how to do this? Thank you for your input.
Ranking Academy (2 days ago)
You should use your global page as your root account and create pages off that account to target local markets.
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
John Lambert (2 days ago)
Question. We have a business page setup and used globally, we also have a business page for a specific country. (Local country page requires dual languages) Is it possible to link the 2 pages or should we just use the global page?
Senad Juseinovski (4 days ago)
Can I change the page category once I choose it for the first time ?
Ranking Academy (3 days ago)
Yes
The first thing dont ask for the person to give you thumbs up without getting to know you. You are selling yourself without even showing what you have to offer and that turns off the users right away and they shut down your video another way for your to know how to market yourself
Ranking Academy (6 days ago)
Hi There. I do ask because getting thumbs up is a great way to increase the popularity of your channel. The more popular my channel becomes the more i can make videos and continue to help the local business community. Nobody is forced to do anything. If you don't want to, don't do it, if you want to give me a thumbs down you can too.
Salvador Galon (7 days ago)
sir, do you have a son named johnny sins?
Ranking Academy (7 days ago)
Never heard that name before. Who is it?
icm06 (8 days ago)
Fantastic video and very helpful. Thank you for taking the time to create it. I see in your video you have a square profile shape for logo. How do you change profile logo shape from circle to square?
Ranking Academy (8 days ago)
Many thanks. The logo shape is actually round
Shelley Szajner (9 days ago)
This was very helpful, thank you!
Ranking Academy (8 days ago)
You're very welcome Shelley
Elio Haddad (12 days ago)
Thank you for this great tutorial. I suggest you create a video on what kind of posts get more results. keep up the good work.
Ranking Academy (12 days ago)
Many thanks elio. And thanks for your suggestion. I will add it to my list
Lieven Beuckx (13 days ago)
Excellent videos
Ranking Academy (13 days ago)
Thanks Lieven
Sandra Rimkevičiūtė (15 days ago)
Thank you. Very helpful and using for social media. Well done. Tips no5 is more usefull in pages. Thanks.
Ranking Academy (15 days ago)
Many thanks Sandra
mahmoud allam (20 days ago)
all the best my dear
Ranking Academy (19 days ago)
Many thanks
Motivational Tricks (20 days ago)
ᴜɴᴄʟᴇ ᴛʜᴀɴᴋs ᴀ ʟᴏᴛ
Motivational Tricks (20 days ago)
ᴜ ᴡᴇʟᴄᴏᴍᴇ
Ranking Academy (20 days ago)
Thanks for watching
Julie Doran (20 days ago)
You have saved me so much time!!!! Simple actionable advice - so helpful. Thank you!!
Ranking Academy (20 days ago)
Thanks Julie. Glad it was useful to you.
Adrian Parker (20 days ago)
Tip n#16 - Always spell and grammar check your long description! 😁 Seriously, great video. Thanks
Ranking Academy (20 days ago)
Many thanks Adrian, and for the tip ;-)
Jeannie Walton (29 days ago)
Excellent video. What do you do if you get an obnoxious review from someone you did not have an agreement or contract with. Can it be removed? How do you handle it?
Ranking Academy (29 days ago)
You must respond in the most polite way. Something like " We are very sorry you've had a poor experience however after looking at our client list we don't seem to find any trace of your details. Please provide us with your receipt or contract (or whatever else you use ) so we can rectify this issue as soon as possible" The idea is for anyone who reads this you come across as helpful and caring and willing to go the extra mile
Incradible (29 days ago)
very informative . . thanks for sharing this video
Ranking Academy (29 days ago)
Thanks for watching
Mohammed Batliwala (1 month ago)
V helpful ... Great Info
Ranking Academy (1 month ago)
Many thanks Mohammed
Ant-Brad (1 month ago)
Hi, would it be possible to hire you for a one on one through ZOOM... I have just the basic business page setup but before I start adding content I'd like to prepare it before publish
Ant-Brad (27 days ago)
YES... I JUST GOT YOUR EMAIL BUT GET A STRANGE. " Message not delivered" ???
Ant-Brad (27 days ago)
+Ranking Academy Hi RUC, That is strange as I also received a message from you that couldmt opened?? Its a pity youtube got rid of the PM from here... Not a good move om their part... I'm wondering I f I can just flash my email here for you and then delete it...
Ranking Academy (28 days ago)
Ant-Brad hi ant brad Yes i have received your email and responded to it but then i received a notification the mAil couldn’t be delivered I’ll try again this afternoon
Ant-Brad (29 days ago)
+Ranking Academy Hi I PM'd you and also emailed from the site of the url you sent and wondering if you received it...?
Ranking Academy (1 month ago)
Of course. Why don't you PM me with your details? Go to my website and fill in the contact form: http://rankingacademy.co.uk/contact/
Voice Of Ugur (1 month ago)
This Video is Pure Value Thank you!
Ranking Academy (1 month ago)
Thanks Urgulu
Being Happy (1 month ago)
This was VERY INFORMATIVE!
Ranking Academy (1 month ago)
Many thanks
marblesnt (1 month ago)
Thank you for sharing, sir! Clear and direct to the point explanation. 😀👍
Ranking Academy (1 month ago)
Many thanks for watching
Mano Moon (1 month ago)
Helpfull video thnx
Ranking Academy (1 month ago)
Thanks for watching
Brian Lessard (1 month ago)
Clear, concise and relevant. Great job Sir!
Ranking Academy (1 month ago)
Thanks brian
queen mare (1 month ago)
Nice video
Ranking Academy (1 month ago)
Thanks
sabeltagi (1 month ago)
Very helpful!!! Thank you .
Ranking Academy (1 month ago)
Thanks for watching
Noor ul Hadi (1 month ago)
Thank you, you showed the exact legal official way to promote for free thank you !! amazing
Ranking Academy (1 month ago)
My pleasure. Best of luck
Transform Your Life (1 month ago)
This was BOMB. COM lol O loved it.. Just what I was looking for.
Metal Gaming Warrior (1 month ago)
Thanks for the intel, bro. By chance, do you know how to make your business page, the only page that is searchable on Google? I've seen other pages like mine, and when I Google their name, their business name comes up, not their personal Face page.
Iro mohamed (1 month ago)
Very helpful I have a business page and missing most of these things but will do now
Ranking Academy (1 month ago)
Thanks Iro
Shirish Balekundri (1 month ago)
Hi Looking forward to create good video for the cover picture.
Ranking Academy (1 month ago)
Great stuff. Thanks for watching
Key Boy (1 month ago)
God will bless you for the wonderful work you are doing. this is my best tutor ever!
Ranking Academy (1 month ago)
Thank you so much for your kind words Key Boy. It's very encouraging
Dylan Bauer (1 month ago)
Hey Rankng Academy how do I message people as my business. So that in the feed they see my business page icon and not my personal page icon?
Shahbaz Arshad (1 month ago)
🖒
Shahbaz Arshad (1 month ago)
my number WhatsApp UAE 056 57 62061
Shahbaz Arshad (1 month ago)
Please sir you send WhatsApp number
FAJAS SARALI (2 months ago)
Pretty good information
Ranking Academy (2 months ago)
Thanks very much Fajas
Lesbian Infield Pickup (2 months ago)
Really good tips that I will definitely follow.
Ranking Academy (2 months ago)
Thanks for watching
Mihaela Roman (2 months ago)
Thanks. Right to the point :)
Ranking Academy (2 months ago)
Thanks
Jg Records (2 months ago)
Please can anyone help where do I check my earnings from facebook page ?
Ranking Academy (2 months ago)
Check this https://www.facebook.com/help/1737820969853848/?helpref=hc_fnav
Angelina Ayamga (2 months ago)
Hi, can are download and share analytics
Ranking Academy (2 months ago)
Yes. Just go to insight and click on Export data
Muzamil Mughal (3 months ago)
I m subscribing your channel and liking it too.... really impressive <3
Muzamil Mughal (3 months ago)
Welcome sir <3
Ranking Academy (3 months ago)
Thanks for subscribing Muzami :-)
Muzamil Mughal (3 months ago)
Bro Keep it Up your work is amazing and your communication is very effective Love you
Muzamil Mughal (3 months ago)
Welcome Brother, its my pleasure
Ranking Academy (3 months ago)
Thanks a lot Muzami. I really appreciate your feedback.
Gil Balfas (3 months ago)
Thankyou. Really helped
Ranking Academy (3 months ago)
Thanks Gil
Elijah Matiavo (3 months ago)
You are the best, this video answered a lot of unanswered questions. Thank you
Ranking Academy (3 months ago)
Thanks Elijah. I really appreciate your feedback
Judeon Zhou (3 months ago)
Great video.very helpful
Ranking Academy (3 months ago)
Many thanks for watching Judeon
Neville King (3 months ago)
Top stuff. Tnx so much for this useful information.
Ranking Academy (3 months ago)
Many thanks for watching neville
Fresco David (3 months ago)
I just found your channel here. I will explore your channel and learn as much as I could to develop my own social media marketing. Thank you for sharing your content, sir.
Ranking Academy (3 months ago)
Many thanks for watching fresco
Thanks for your assistance. I will definitely be watching more
Ranking Academy (3 months ago)
Many thanks
K. Pugazhenthi (3 months ago)
This is very useful video which I am going to implement immediately in my Facebook Page. Looking for some video related to Facebook marketing promotion for a product or an event.
Ranking Academy (3 months ago)
Thanks for watching and thanks for the suggestions
FIVEST UNIVERSAL NETWORK (3 months ago)
Too too good
Ranking Academy (3 months ago)
Too too kind ;-) Thank you very much
Mizan Khan (3 months ago)
Hope the description will be helpful. Thank you so much....
Ranking Academy (3 months ago)
Thanks for watching Mizan
Lisa Dixon (3 months ago)
This was sooo helpful! Thank you for letting us know image sizes and character count 🙏
Ranking Academy (3 months ago)
Glad you found this useful Lisa
Aimee D'Alessandro (3 months ago)
The review tab is not available to enable. Is that because Facebook has changed how reviews are done on the business page?
Ranking Academy (3 months ago)
Hi Aimee. As far as i know it is still available. I have just double checked on one of my pages and I was able to remove the review tab then add it back.
Sam Kerr (3 months ago)
Any one know how to use Facebook Business Manager and Instagram. I need help !!
Ranking Academy (3 months ago)
Sorry i can't help with this one
Amy (3 months ago)
Very informative info! Thanks!
Ranking Academy (3 months ago)
Many thanks Amy
Jill Hopson (3 months ago)
How do you add or find friends
Ranking Academy (3 months ago)
You can start by inviting your own friends from your personal page
Jose Luiz (3 months ago)
Great Tips. Best video for business FB pages
Ranking Academy (3 months ago)
Many thanks Jose
Cindy L. Gibson (3 months ago)
very helpful!! thank you!!
Ranking Academy (3 months ago)
Cindy L. Gibson you’re going to make me blush
Cindy L. Gibson (3 months ago)
you're going to be my new best friend!! You are awesome!
Ranking Academy (3 months ago)
Cindy L. Gibson thanks very much Cindy
QSI Social (3 months ago)
great video. Thank you for the tips
Ranking Academy (3 months ago)
QSI Social many thanks
Kate Raison (4 months ago)
Good tutorial. Thanks. However, I cannot enable reviews on my business page. Why is this?
Kate Raison (3 months ago)
Thanks for the reply. I followed the same instructions after watching your videos but for some reason Edit Page does not show in my menu. It goes General, Messaging, Page info. I could send you a screenshot. I have full admin rights so not sure why this is the case. I've googled the problem but can't find a solution. Any ideas? Thanks.
Ranking Academy (3 months ago)
1. Click Settings at the top of your Page.2. Click Edit Page in the left column.3. Scroll down and click Add a Tab.4. Click Add Tab next to Reviews.5. Switch 'Show Reviews' to On.6. Click Save.
El Dunamis (4 months ago)
Helpful. Thanks
Ranking Academy (4 months ago)
Thanks Jerry
Johana Blinstrub (4 months ago)
I implemented most of your teaching steps from this video. Thank-you so much for your help🦋
Ranking Academy (4 months ago)
Many thanks for watching Johana
Maple Home Deco (4 months ago)
ya its good tips
Ranking Academy (4 months ago)
Thanks
PP Records (4 months ago)
Good
Ranking Academy (4 months ago)
Thanks
Thanks a lot, I filled description after watching your video.
Ranking Academy (4 months ago)
Thanks
At Your Best (4 months ago)
Excellent content for a beginner to consider when getting their FB Page off the ground. I will be signing up as subscriber to your channel right after this post. Thanks.
Ranking Academy (4 months ago)
Thanks Juan. I'm glad you find this useful
anat zamberg (4 months ago)
This is so helpful. Thank you so much.
Ranking Academy (4 months ago)
anat zamberg thanks anat
Zoukluv101 (4 months ago)
Thank you once again, for a very clear and easy to follow video. A little help through the FB page minefield!
Ranking Academy (4 months ago)
Many thanks zoukluv101
Urbanentertainmentuk (4 months ago)
Very simple and super informative...perfect :)
Ranking Academy (4 months ago)
Many thanks urbanentertainment
Kings Kings (4 months ago)
Also if I want to choose targeting audience, apart from me choosing State, region and country can I choose Company or organization as well?
Kings Kings (4 months ago)
Ok
Ranking Academy (4 months ago)
Not as such but you can target people who are interested in a specific company using the detail targeting option
Kings Kings (4 months ago)
Ranking Academy Yes is it possible to choose company as a target audience???
Ranking Academy (4 months ago)
Sorry, are you trying to target a company? i'm not following
Kings Kings (4 months ago)
Boss good morning, please I have a question for you Please what is the different between Targeting Audience and Interest
Ranking Academy (4 months ago)
Audience will be the type of people you are targeting (male, female, age etc...) Interest is what their into (golf, yoga, well being etc...)
sandhya B (4 months ago)
sec 0.11 to 0.13 was hilarous ...great video and tips thanks:)
Ranking Academy (4 months ago)
:-) Thanks Sandhya
Dale Van Den Heuvel (4 months ago)
Question, what I have also heard is that the smaller photo should be an actual photo of the owner business and then the main photo should be the logo like you have would some words, supposedly Facebook want to be able to identify the owner to the business?
Ranking Academy (4 months ago)
It doesn't have to be. It's entirely up to you. If you think it is more relevant then use a picture of yourself or your team.
Bothaynah Alasfour (4 months ago)
thank you for the video. now is it typical if i'm opening a page for say a tv channel but still have to open a personal (tv channel page)and then a business page?
Ranking Academy (4 months ago)
You cannot create a business page without creating a personal page first. If you decide to turn your personal page into your TV channel you will be missing out on the business page features. Hope it makes sense
Aindre Reece-Sheerin (4 months ago)
how do I get people's posts to my page appear in the Main Body of the Page not tucked away on the right hand side Please?
Aashish Singh (4 months ago)
Hi Luke, Thanks for these wonderful tips. An additional important aspect is scheduling appointments and payments right from the Facebook page. Thanks, good on you Luke. Ash
Ranking Academy (4 months ago)
Unfortunately, this is not part of my immediate plans Aashish but i will certainly make a note of it
Aashish Singh (4 months ago)
+Ranking Academy Will you consider making a video and sheding some light on that complex subject Luke? Thanks Ash
Ranking Academy (4 months ago)
Thanks Aashish.
Dale Van Den Heuvel (4 months ago)
With not going ver far in this video, I all ready have questions, this big image 820X312 should that not be a image that is related to you business and not just a bunch of wording?
Ranking Academy (4 months ago)
It's entirely up to you. Whatever you think is most representative of your business. In this tutorial, I use a video instead of an image as I believe I works better.
GP NEWS (4 months ago)
i want to hide my facebook business page likes
Ranking Academy (4 months ago)
Hey GP. I'm afraid this is not possible
Mike Blium (4 months ago)
Great video! really enjoyed getting the tips and will apply it to my facebook page! Keep up the great content
Ranking Academy (4 months ago)
Mike Blium thanks mike
genghis1982 (4 months ago)
Fantastic information.
Ranking Academy (4 months ago)
genghis1982 many thanks genghis 1982
Simpson Yachts (4 months ago)
Thank you so much for taking the time to make this video. I did all 15 tips and look forward to seeing what happens.
Ranking Academy (4 months ago)
Thanks for watching. Please share what happens with everyone
Llewellyn Enterprize (4 months ago)
Reviews tab could be dangerous in regards to malicious clients I would avoid it
Ranking Academy (4 months ago)
Hi Llewellyn. You could argue this is the case for Google reviews and any other review provider. I know some malicious competitors or clients do this but reviews are a great way to build your reputation. People like trip advisor have built their entire business on the back of it.
Great video, but cant add a description on my cover video, is it only for photos?
Ranking Academy (4 months ago)
unfortunately you can't
Muhammad rizwan Ramay (5 months ago)
Hi dear please help me out I hv a fb pahe from 18 months and selling our products their also pay a lot of money for boosting our posts me spent a lot of money suddenly with out any notice fb remove my page and just one e-mail that your page has been removed me so worried about this please may you guide what can i do now?
Ranking Academy (4 months ago)
If your Page has been removed by Facebook, it was likely due to policy violations. Once a Page has been deleted, it can't be recovered.  Have a look at the  page Guidelines here to understand why it has hapenned: https://www.facebook.com/page_guidelines.php/?ref=u2u
thurine khine (5 months ago)
Thank you very much
Ranking Academy (5 months ago)
My pleasure thurine, thanks for watching
K.V. Ramana (5 months ago)
Nice Video thank you but poor sound
Ranking Academy (5 months ago)
Many thanks. I'm very surprised about the sound. You're the first (and only) person to mention it. I just checked and it sounds ok to me.
Jean Pat (5 months ago)
Hi. Please help me boost my business page post. Thank you. GOD bless from PH
Ranking Academy (5 months ago)
Hi Jean Pat. I wish I could. To boost your post i advise you to pay for ads.
Federico Lassalle (5 months ago)
I enjoyed your video, I cannot seem to do the call to action button the same way you did. I tried adding whatsapp and I dont see the option. Is it because im using a mac?
Ranking Academy (5 months ago)
Thanks federico. Facebook doesn't give the option to add a whatsapp button
Desde Al Lado (5 months ago)
Short, to the point and useful. 👍👌
Ranking Academy (5 months ago)
Many thanks Desde
Prince Yanel (5 months ago)
Hi, Luc, what editing software did you use to make this tutorial , can you share ? Thanks.
Ranking Academy (5 months ago)
Hi Prince. I used a software called Camtasia.
Orangetree Interiors (5 months ago)
Awesome tips! thanks so much!
Ranking Academy (5 months ago)
Many thanks
Fa Kay (5 months ago)
Do you have to pay when you create a facebook bisness
Ranking Academy (5 months ago)
Fa Kay no, it’s free

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