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Brand Identity Design Process

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http://grafxtv.com - Logo Design - in this tutorial, I show you the steps I took to design the logo for Autoworkx. I used Adobe Illustrator. I also go through tips to design good logos. You can design using photoshop but I recommend Adobe Illustrator because it is a vector based program. Don't forget to subscribe, share, like and leave your comments! Signup to our mailing list to get more videos here: http://creativeastro.tv Follow us for more content on: Twitter - https://twitter.com/creative_astro Instagram - http://instagram.com/creativeastrotv Google+ - https://plus.google.com/+Creativeastro LinkedIn - https://www.linkedin.com/company/creative-astro Like us on Facebook - https://www.facebook.com/creativeastro -~-~~-~~~-~~-~- Please watch: " Flywheel hosting: Flywheel Hosting Dashboard Overview" https://www.youtube.com/watch?v=CD5u974c8Sw -~-~~-~~~-~~-~-
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Text Comments (25)
I StM I Graphics (8 months ago)
Sorry, I read Auto Orkx
caseyjtovey (2 years ago)
Just throwing this out there...The name of the business was AUTOWORX. You designed a logo for AUTOWORKX.
Evan Navarro (4 years ago)
Thank you for describing the process. I might be wrong but it seems the "W" image isn't symmetrical; was bugging me for a fair portion of the video, and had to say something haha.
Alexandre Chtchetinine (5 years ago)
Awesome thanks.I feel very discouraged when it comes to design (self destructive criticism) and vids, like this one, really help. Ty, Good luck.
Ahmed PJS (5 years ago)
C C (5 years ago)
This is great!
Siressha madhavi (5 years ago)
What command did you use for aligning ?
MAKTV (5 years ago)
Thanks. I haven't used Inkscape, from what I hear, it is a great alternative for illustrator and it's FREE.
roobatooba1980 (5 years ago)
Taa Mac . Great tut as usual . Thoughts on Inkscape vs illustrator ?
MAKTV (5 years ago)
Save it as a .png. Make sure the logo has a transparent background. To add it to a business card just drag the logo onto photoshop or indesign.
MAKTV (5 years ago)
I am glad the tutorial helped you, thanks for the feedback.
MAKTV (5 years ago)
The size dosen't really matter. If you want to save it for print, I normally drag the design into indesign and save as pdf
Richard Puddicombe (5 years ago)
What size is the canvas in illustrator? Does it matter if your going to save it for print?
8nimator (5 years ago)
Whoa steering wheel, a spanner and a W cool
Audrey's Crazy Life (5 years ago)
What kind of program did you use?
MAKTV (5 years ago)
during the research, logos with spanners were too common so we advised the client to take a different alternative.
MAKTV (5 years ago)
During the research stage we noticed that the crossed spanners was commonly used so we suggested a different alternative design.
Joash Berkeley (5 years ago)
The logo you designed is awesome. The only thing I was wondering, didn't the client ask for something specific in the design brief? (the spanners being crossed). Anyway, keep up the good work :)
Ariel E. Batista (5 years ago)
Kris Zalameda (6 years ago)
Good Try.. But he wrench "W" icon isn't perfectly symmetrical.. Try cutting it down the middle and mirroring it, then put them together via pathfinder..
M Alhammadi (6 years ago)
3:00 this tool saved me ! thank you for the great tutorial, and you have created a nice logo
MAKTV (6 years ago)
Thanks guys : )
marcodoyle (6 years ago)
the symbol is good but the W is pratically unreadable... I can read Auto OrkX. Maybe reshape that symbol similar to font or the opposite. Just my opinion man, your technique is very good.
Skhumbuzo Gombela (6 years ago)
Wow nice logo man
Joenotaverage (6 years ago)
It's so simple but says a lot in that logo...nice work man...

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