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McKinsey: How The Digital Age is Disrupting the Marketing Framework

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David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.
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Text Comments (13)
Farid Essalhi (4 months ago)
For any Strategy request please contact Mr Essalhi PhD in Marketing and Business Intelligence https://bit.ly/2KUzuoB
Nifty Stats (4 months ago)
helpful video
indra wisdom (6 months ago)
As you know, businesses of all sizes right from McDonald’s and Coca-Cola down to your local hardware store are trying to get a presence on social media sites such as Facebook and Twitter. Think of how many ‘Fan pages’ and advertisements you have seen on Facebook recently for businesses in your local area. It’s a big thing right now and it’s making people just like you a lot of money. https://clicktrix.com?david7214
little big big (8 months ago)
The examples given by davide edelaman is a cool and high tech, incorporating mobile apps with a single individual to reach a certain goal that's satisfy that one particular individual. But here is the problem : we are living in a world where experts says that loneliness and depression are one of the most prevalent yet inconspicuous problem, can i ask where is the human interaction in all these examples? That is problem - when some things in life are so digitalized that we don't need social/human interaction, it creates a social problem that will crumble the very foundations of our society.
The Fabsisters (9 months ago)
can't stop watching
MegaPetchi (1 year ago)
You say a maximum of times the word "Journey" and you can work in McKinsey
Rafael (11 months ago)
MegaPetchi , what about “digital transformation”?
Senthil Kumar Manian (1 year ago)
Great Vision and well accomplishment of objectives of speech
KUMAR RAKESH JOSHI (1 year ago)
Hi thanks for sharing! 5 STEPS: Audience, Content, Channels, Analysis, and Implementation! Reply 9
Viento del Sur (2 years ago)
Impressive! Very interesting
Internet Marketing (2 years ago)
Tools! Tools! Tools! You need the latest and innovative tool to put all those theory in practice. http://jvz5.com/c/497795/184975 This is the tool actually tailor campaigns based on customer experience.
Debasish Bramha (2 years ago)
Brilliant staff.
Jörg Strotmann (3 years ago)
David, Thank you for sharing! Very good hear ;)

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