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Brainstorm Design 2018: HOW TO BUILD (AND RUN) A DESIGN-DRIVEN COMPANY I Fortune

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From its inception, Airbnb has made design the center of its business strategy and has endeavored to reinvent the norms around what hospitality means in a globalized world. How did design thinking transform Airbnb from a startup to a billion dollar business? And how is Airbnb using good design to build customer trust, enhance user experience, and build community? Joe Gebbia, Co-founder and Chief Product Officer, Airbnb Interviewer: Tony Chambers, Wallpaper* Subscribe to Fortune - http://www.youtube.com/subscription_center?add_user=FortuneMagazineVideo FORTUNE is a global leader in business journalism with a worldwide circulation of more than 1 million and a readership of nearly 5 million, with major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE Live Media extends the brand's mission into live settings, hosting a wide range of annual conferences, including the FORTUNE Global Forum. Website: http://fortune.com/ Facebook: https://www.facebook.com/FortuneMagazine Twitter: https://twitter.com/FortuneMagazine Fortune Magazine is published by Time Inc.
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