Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs?
In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind.
Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/
Ben would LOVE to hear from you - hit him up on Instagram: https://www.instagram.com/mrbenburns/
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0:13 What is this?
2:15 Prerequisite No. 1 - Solid Discovery
2:40 Prerequisite No. 2 - Collaborative Steps
4:00 Prerequisite No. 3 - Incredible Work
4:10 Prerequisite No. 4 - The Right Tools
4:54 Building the Presentation
4:59 Step One - Start at the Beginning
6:16 Step Two - Recap the Steps with the Client
7:54 Step Three - Display your Work *
9:54 *Slide 1 - Isolated Logo on White
10:16 *Slide 2 - Split Screen, One Color Logo
10:40 *Slide 3 - Standard Mockups
11:24 *Slide 4 - Small Format Mockups
12:13 *Slide 5 - Large Format Mockups
13:08 *Slide 6 - Isolated Logo on White
13:28 Repeat for all other versions
13:43 Step Four - Compare all Options
14:09 thefutur Logo Mockup Process
16:07 Emily's Speed Mockup Design
18:40 Step Five - Ask Targeted Questions
21:10 Step Six - Don't expect Feedback
21:45 Step Seven - Set Timelines and Expectations
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Executive Producer– Ben Burns
Host– Ben Burns
Director– Stewart Schuster
Cinematography– Aaron Szekely
Editor– Stewart Schuster
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
Nice tips about the way of discussing logo with a client, but anyway I think even if the design meets the project goals set, the client should also like it and feel somehow attached emotionally. But I do agree that it should be the main point to make decisions.
I can’t describe how much I appreciate that kind of material about Branding business. You been helpful. As I’m starting my career right now in this sector, that is exactly what I was seeking for. How to present my artwork. Next step I wish to see forward is more about portfolio. Appreciate it, Ben.
This is the first time I EVER write a comment on Youtube but I just feel like I have to.
I usually open like 4 tabs randomly from videos I would like to watch within the next hour. So I did, and I was watching "I Wish I Knew This When I Started: Logo Design". The second one was this and I was just completely shocked to realize the same guy on the previous video was this one. I even went to the other video again to check his face and name just to be sure.
It is amazing what The Futur did to him. In the first video, he was just shy and with low self-steem, telling the story of how he used to charge only US$50.00 for a logo. Now, I see this amazing guy who knows what he's talking about, with tons of confidence and find myself learning so much from him. Now he looks like he could charge US$10,000.00 for a logo.
The Futur, you only know how to do magic with people. Thank you for all you give us. Watching you is way better than any school or institute.
Good vibes to you all.
Not all projects allow to do such developed presentations. Perhaps you guys only do big projects with big numbers. But how should smaller projects be done? Also this already goes into branding and identity design. When the first step is a logo, its kind of hard to do all the extra work for the mockups. Most need a design which is kinda making the brand. DOing this for all proposals is much work. That probably means you use big numbers for making a logo. I find the mockup process to be more like branding. Though it does help the client get a better feeling on how his/her logo will look and feel.
That was valuable information and helpful for my presentation. And I wanna know after the logo finalized. How should logo has to be packed and what should package contain like kind of format and the resolution of logos should be there on a package on delivery. I'm waiting for your response and I hope there will be a video on this. Thank you, Ben Burns and The Futur
I have gained a lot from this. I like the fact that you have tailored it in a way that the presentation is short, gives the clients value which influence them to give honest feedback in return.
I used to only present the logos but from now, I will be following the 5 steps of presentation which includes the mock ups. I cant' forget the one million dollar dude that should be the cost of design.
All my queries are answered lemme prepare on hitting my presentation off the park. Salute Sir Ben, all the way from Kenya.
liked the video and am sure it will be of great help, i will be back to thumbs up this quite resourceful video once my proposal goes through in a months time... see you then fingers crossed... honestly thanks a lot
Hi Ben! I would love to learn systematically about identity design so that I can deliver more value to my clients. I already purchased thefutur's logo design course but I couldn't find one about ID design. Do you have any suggestion from where I can learn it?
I've watched a few videos about this subject, but this one? It is the best, thank you The Futur for your work put in the video. Notes are taken and I'm gonna blow away my clients by the presentation :D
Love this video!
I started my own business this year and I needed some guidance on how to present logos a different way. With these guidelines I'm already several steps ahead of my competitors. Thanks Ben.
This has been incredibly practical and informative. It has answered questions I've had for years, even decades. Thank you so much Ben Burns and thefutur team. ...one question tho, those Photoshop mock-up files Emily created. I thought they were in a link below the video? Wanted to check out her Smart Objects...
Hey Ben, thank's so much for this! I was putting together a pitch deck this evening while watching and you helped me get my thoughts together as I was panicking re: delivering a logo tomorrow afternoon. Love the video. Thanks again--very generous.
HI Ben, I downloaded this to watch offline a couple of weeks ago. I just finished watching it today, and had to come back and just say thank you so much. It's changed how we'll be doing things from now on
I have never pitched for a brand, I was not taught these kind of things in my studies and didnt know I was supposed to do it this way till now. I m frustrated, I supposedly have 5 years of experience, which I was lucky enough to get by working in a friend's company, where I was never asked to do brands for other clients because I worked only for the company's visuals. I feel so helpless!! Where can I start the practice now that I am jobless and I need to get one asap? What will I do if I get a job tomorrow and I am asked to present a brand to a client? It will be a disaster!!!
That was so helpful thank you! I like the way you break the stages down so that the process is easy to follow. The whole psychology behind how you present your first slides and set the scene to get your clients into a state of mind where they are a blank canvas and open to painting a picture with you totally blew my mind and I will definitely be more conscious of these things in my presentations from now on. Thank you so much from me and my little company here in Aotearoa/ New Zealand. :) Ngā mihi.
I think The Futur is doing so well in business that they're sharing this kind of high quality content, and at the same time, generating a high quality feedback. Congratz guys! Thank you for this! Shout out to Ben and The Sensei Chris 🔥
Ahh I see what you did there. Ben, one of the biggest challenges I have faced is getting the customer to think about the design from the user point of view.
Many times, they dive into the 'I like This' or 'We like this more'. Not sure why I never thought about bringing the question 'Will user 'X' like this?' or 'How would he/she feel about this'.
Great content man, thanks for sharing!
Great video Ben. Quick question, say you are on a full brand identity project, and it will include patterns, imagery on top of logo design. My question is if a logo presentation is required before the full branding is done (patterns, imagery, typefaces etc), should we present with mockups as this could lead them to misunderstand the motive of using patterns in the final branding.
Anunciado durante a Gamescom 2017, uma das maiores feiras de videogame do mundo, o remake de Secret of Mana é, desde o início, um projeto pensado para agradar aos fãs de longa data e atrair jogadores novatos com um gameplay mais acessível.
Não se engane: a versão 2018 de Secret of Mana está mais para uma recriação do que uma mera remasterização com pequeno ajustes gráficos. O que temos aqui é um jogo completamente atualizado, com personagens redesenhados que ganharam nova vida graças à estética cartunesca.
Se, por um lado, as mudanças visuais foram projetadas para atrair novatos, por outro, algumas pessoas podem torcer o nariz pela simplicidade da nova abordagem - especialmente no que diz respeito aos cenários e criaturas do mundo.
Os cenários coloridos, por exemplo, ainda que estejam bem representados, trazem pouca variedade e deixam game com cara de “jogo de celular”. Isso fica mais evidente pela estrutura do game, já que muitas áreas estão completamente vazias e monótonas. Nesse quesito, Secret of Mana não tem vantagem em ter o fator nostalgia a seu favor.
O remake utiliza a clássica perspectiva de visão aérea, com a câmera posicionada acima dos personagens. É possível arrastar as bordas da tela manualmente para ter uma visão mais ampla do ambiente, o que é bastante útil para momentos de exploração.
O brilho da era noventista, mas com ressalvas.
Antes de tudo, é importante ressaltar que não há legendas em português, então o melhor a fazer é jogar com textos em inglês. A história continua sendo o ponto mais alto de Secret of Mana e, novamente, coloca o jogador no controle de três adoráveis personagens: Randi, Primm e Popoi - é possível jogar em modo cooperativo local para até três usuários.
O objetivo do grupo é lutar contra um império traidor ao mesmo tempo em que tenta recuperar o poder da Mana para restaurar a paz. O grande problema é que, embora os gráficos estejam atualizados, as animações ficaram presas ao passado. Em vez de despertar o sentimento de nostalgia, a falta de capricho passa a impressão de que o remake foi feito às pressas.
A jogabilidade à la Zelda foi aprimorada e permite desferir ataques de qualquer ângulo. Os inimigos também demonstram mais inteligência, uma vez que agora eles têm a opção de atacar a partir de qualquer ponto do cenário.
Ainda que a movimentação esteja mais fluida, parece haver algum problema técnico relacionado ao impacto dos golpes. Isso porque há momentos em que o personagem simplesmente não acerta o ataque, mesmo posicionado a uma distância razoável do oponente.
Além disso, a interface dos menus ficou bem aquém do esperado, com abas confusas e muito mal posicionadas. Há, no entanto, uma opção de mapear os itens essenciais nos botões do joystick ou teclado, o que facilita muito a organização na hora de combates mais exigentes.
O remake de Secret of Mana mantém a essência da pérola dos RPGs de ação dos anos 90, mas comete muitos deslizes ao tentar mexer em time que está ganhando. Menus engessados, sistema de combate com problemas técnicos e animações presas ao passado impedem o relançamento de ser a experiência definitiva, apesar de que possa valer para quem nunca experimentou o jogo original.