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How To Present Logo Designs and Identity Projects to Clients

7330 ratings | 171046 views
👉Subscribe: https://goo.gl/F2AEbk Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs? In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind. Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/ Ben would LOVE to hear from you - hit him up on Instagram: https://www.instagram.com/mrbenburns/ ** Get all three StoryBlocks resources for the price of ONE - just click here: http://www.videoblocks.com/TheFutur_1217 ** – Video Timestamps 0:13 What is this? 2:15 Prerequisite No. 1 - Solid Discovery 2:40 Prerequisite No. 2 - Collaborative Steps 4:00 Prerequisite No. 3 - Incredible Work 4:10 Prerequisite No. 4 - The Right Tools 4:54 Building the Presentation 4:59 Step One - Start at the Beginning 6:16 Step Two - Recap the Steps with the Client 7:54 Step Three - Display your Work * 9:54 *Slide 1 - Isolated Logo on White 10:16 *Slide 2 - Split Screen, One Color Logo 10:40 *Slide 3 - Standard Mockups 11:24 *Slide 4 - Small Format Mockups 12:13 *Slide 5 - Large Format Mockups 13:08 *Slide 6 - Isolated Logo on White 13:28 Repeat for all other versions 13:43 Step Four - Compare all Options 14:09 thefutur Logo Mockup Process 16:07 Emily's Speed Mockup Design 18:40 Step Five - Ask Targeted Questions 21:10 Step Six - Don't expect Feedback 21:45 Step Seven - Set Timelines and Expectations – This video is sponsored by StoryBlocks. – Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Connect with us online: https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere https://www.instagram.com/thefuturishere/ — Credits: Executive Producer– Ben Burns Host– Ben Burns Director– Stewart Schuster Cinematography– Aaron Szekely Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne Stock photos–Storyblocks
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Text Comments (762)
GenesisV Chacon (5 hours ago)
THANK YOU SO MUCH! Awesome video & super helpful! Can’t wait to present my designs now!!
dylan britz (2 days ago)
Love this!
Trimon (5 days ago)
This video is phenomenal - brilliant thorough advice, very clear. And Ben - your tone is spot on, happy viewer here!
shipra pant (5 days ago)
I can totally relate to this! Very informative video! Thanks!
Franz Escolastico (5 days ago)
This is gold! 💛
Marina Papagianni (6 days ago)
I have never pitched for a brand, I was not taught these kind of things in my studies and didnt know I was supposed to do it this way till now. I m frustrated, I supposedly have 5 years of experience, which I was lucky enough to get by working in a friend's company, where I was never asked to do brands for other clients because I worked only for the company's visuals. I feel so helpless!! Where can I start the practice now that I am jobless and I need to get one asap? What will I do if I get a job tomorrow and I am asked to present a brand to a client? It will be a disaster!!!
Marco Ruschkowski (7 days ago)
Thanks so much for your video. Even though I´m a retoucher there was still a lot of useful things that I can adapt to my work. Cheers and again thx
Fabio Giuliano (7 days ago)
me likes! Thanks Ben!
Ani Adds (7 days ago)
That was so helpful thank you! I like the way you break the stages down so that the process is easy to follow. The whole psychology behind how you present your first slides and set the scene to get your clients into a state of mind where they are a blank canvas and open to painting a picture with you totally blew my mind and I will definitely be more conscious of these things in my presentations from now on. Thank you so much from me and my little company here in Aotearoa/ New Zealand. :) Ngā mihi.
Dave Morgang (7 days ago)
I think The Futur is doing so well in business that they're sharing this kind of high quality content, and at the same time, generating a high quality feedback. Congratz guys! Thank you for this! Shout out to Ben and The Sensei Chris 🔥
Leo Pirela (8 days ago)
Ahh I see what you did there. Ben, one of the biggest challenges I have faced is getting the customer to think about the design from the user point of view. Many times, they dive into the 'I like This' or 'We like this more'. Not sure why I never thought about bringing the question 'Will user 'X' like this?' or 'How would he/she feel about this'. Great content man, thanks for sharing!
Walter Chiyanja (8 days ago)
hey Ben, great show -- where is the link to Emily's mockups?
Chris Kalmar (9 days ago)
But Master, sorry this logo is sh...ty but you'll make it to look nice, Right? :)
Enrique Gomez (10 days ago)
Hey there thanks for making this it was easy and comfortable to follow
Eugene Foo (12 days ago)
Great video Ben. Quick question, say you are on a full brand identity project, and it will include patterns, imagery on top of logo design. My question is if a logo presentation is required before the full branding is done (patterns, imagery, typefaces etc), should we present with mockups as this could lead them to misunderstand the motive of using patterns in the final branding.
Daniel Curtean (12 days ago)
Brilliant video! Just awesome!
Anja Lee Pol-Sorensen (12 days ago)
Hi Ben I really enjoyed watching your video, so helpful and so clear for a rookie...wish you could share more of your presentations and design. Please share more of your expertise
Isaiah 53 Design (12 days ago)
Great video! Perfect blend of sigh [at the DESIGN in this vid] and cringe [at how bad I needed this long ago]. Are you by any chance related to Ken Burns? You must be! God bless :)
DeputyDadBod (14 days ago)
I don't know how many times I've watched this.
Ankit Marasini (17 days ago)
Im lern very much
Little Banana (18 days ago)
This was great, thanks!! One question though. Shouldn't we talk about visual identities as opposed to logo designs? To me, the logo is nothing without the other brand elements.
Anon Id (18 days ago)
Very pleased to see timestamps in the video description, bookmarking all creative design tutorials. Thank you for pointing me in the right direction!
Sarah Richards (21 days ago)
Thanks for much for this.
Penelope Olifant (21 days ago)
Wow, thank you!
logospecialist (21 days ago)
Ben, The video is just amazing. I love the music in the end ... Adam, you rocked!!!
dopeod (24 days ago)
This was so informative!
Chrisas Agb (25 days ago)
Woaw I learned so much ! Thank you !
Isiah Obera (25 days ago)
Wow! Very informative. This is what I need :-)
Alien Hatz (25 days ago)
what is that term, style skips?
Justin Lau (27 days ago)
I really love the music during the timelapse, was that made by Futur too??
mõűņïř bğĺ (1 month ago)
I don t know man why i like your style in give the information you imazing thanks
The Futur (1 month ago)
he's great.
Brelinda W (1 month ago)
Great video!
The Futur (1 month ago)
MHcreatives (1 month ago)
Heck ya dude. Loving this.
Matt Tyler (1 month ago)
So helpful and so informative. Thank you!!
hat.cha.long (1 month ago)
Should have seen this video sooner. 😩 was feeling bum with my client
Natalia Rincon (1 month ago)
However if you and your client don't live in the same place meaning you cant have a reunion with them. How do you send the presentation to them, on email? also where do you make the presentation? which program
The Futur (1 month ago)
email and video conference using Zoom or Skype.
Farhan zahoor (1 month ago)
Man you just put me on right track... thanks a lot sir !
Adam Schofield (1 month ago)
Why is the logo on you mug designed that way?
The Futur (1 month ago)
that's our logo. that's why.
Mia Liamani (1 month ago)
This was such a helpful and well structured video. Can't wait to pitch a new logo! Thank you so much for all the examples as well.
Ae Zed En (1 month ago)
Thanks for being awesome Ben! Emily is such a stuck up -_-
The Futur (1 month ago)
cippi123 (1 month ago)
Great video, thank you for sharing all the knowledge! your voice is so peaceful and reassuring :D
Akansha gujrati (1 month ago)
thanks ben this really helpful
Microphunktv (1 month ago)
"Coca-Fanta-Sprite" argument lol... presenting 3 logos. ;>
Kainan Nicotari (1 month ago)
"this is photoshop, right ?"
The Futur (1 month ago)
Danial Naushahi (1 month ago)
Awesome video man! Thank you for sharing! Peace ✌✌
Studio Nine (1 month ago)
This was super helpful! You made every minute of your talk count and your overview of the presentation structure made a lot of sense. Thanks for explaining so clearly! I value your time and information!
positivity29 (1 month ago)
Thank you
estelle baylis (1 month ago)
Super helpful! Thank you Ben. I've also just downloaded your proposal kit! :-)
muchira muraguri (1 month ago)
Very helpful.
Edward Katai (1 month ago)
Very informative thanx Ben, i have a question though. Since you present 3 logo samples, do you do a mockup of all three or one of them
The Futur (1 month ago)
Yes. Apples to apples.
Terry Chianson (1 month ago)
do you guys get most clients by referrals?
The Futur (1 month ago)
We have sales reps, inbound marketing and referrals.
Terry Chianson (1 month ago)
This is a very informative video, love you guys, got to hear about you from the FLUX... i think you guys are amzing
The Futur (1 month ago)
Appreciate it!
Terry Chianson (1 month ago)
What is the name of the music or tune playing at about the 17th Minute... really love it, its amazing. Need to hear it again
Bananacheesecake (2 months ago)
If I was just hired to design a logo and not entire brand identity. How should that be presented best? I understand that in this video you suggest doing mock ups of logo on stationary, walls, billboards etc. But that means I am in part presenting a corporate identity already, and I would have to charge more, as that takes longer. Do you know what I mean? .... What kind of presentation if I just want to present a logo, or upgrading their existing logo. Thanks!
spah89 (2 months ago)
Great information man. Thank you!
PUVI (2 months ago)
Thanks guys, this is the second time I’m watching and perfecting my agency’s process.
The Futur (2 months ago)
let us know if this improves your presentations.
4dimensions (2 months ago)
Great tips, thanks a lot!
Ed Jonson (2 months ago)
Oh no, it's time to spend $1000 on the laptop. Keynote in so important.
VISHNU DILEESH (2 months ago)
Great info ben, thanks really informative
ahmed sodany (2 months ago)
Marisol Bang (2 months ago)
thanks for informative video!!! love your guys channel btw Ben where can i download Emily's mockup template with smart object??i checked the FREE RESOURCE LINK but couldn't find what i saw at the video it looks really useful :)))
Darren Tabanera (2 months ago)
What's the song on 16:07?
LordJax48 (2 months ago)
The price of this content was worth a year of education for me! RIDICULOUS! Thank you for this video!
The Futur (2 months ago)
Thanks. Glad to hear!
Jarod Billingslea (2 months ago)
Real talk. That future hat is the shit, period.
Josh B (2 months ago)
Where is the link to emily's templates? Lol
Trevor Ayala (2 months ago)
Loved this vid! Keep it up!
The Futur (2 months ago)
Thank you.
Mark Charcas (2 months ago)
This is incredible! Thank you for the comprehensive look into presentations and how to move forward after meetings.
Katherine Hollyday (2 months ago)
Very useful info!
Thyago Brito (2 months ago)
Thank you for sharing your knowledge. Awesome video, very informative. I have a question, what about revisions? If the client asks for modifications, how should I present the modified version? The same way, or in a simpler manner?
The Futur (2 months ago)
i'd simplify it. it's not necessary to make a big presentation every time.
Dan Wilson (2 months ago)
Great advice there Ben! Thanks very much!
o.O? Really? (2 months ago)
Sometimes cookies works. I have been known to give clients cookies before they view mock-ups it works like a bomb ;)))) food bribes, it's a thing, balanced blood suger levels makes people more agreeable... In the email I send for them to confirm a meeting I add a request to get their drinks order so I can have exactly what they like on hand for when they arrive and I add cookies...
Aeyxen (2 months ago)
I am just starting into design and following your channel from today. Hope to reach your level someday, you are an inspiration.
Aeyxen (2 months ago)
Thank you :-)
The Futur (2 months ago)
keep watching. you'll get there.
Viren Darji (2 months ago)
Nice, Informative, Helpful :)
Viren Darji (2 months ago)
Please visit Bēhance check my portfolio.. suggest me how can i improve logo designs...
Clayton Alexander (2 months ago)
First question. Where did you get your hat, thank you.
The Futur (2 months ago)
we had them made overseas. @ben burns know.
AboutMillions (3 months ago)
How would this work if you were dealing with a client who’s in another state and can’t meet in person?
The Futur (3 months ago)
most of our clients we don't meet face to face. they're too busy.
Thank you, thank you, thank you! Awsome beard, tattoes and certainly the info was awsome and very helpful! All the best!
Subrina Dickson (3 months ago)
love it thanks man
Prolet Atanasova (3 months ago)
Literally waaay more educational than my university..... Thank you for existing!
The Futur (3 months ago)
You’re very welcome.
Mai Mohamed (3 months ago)
This is so professional, thank you😀😉✨👌👏💪
The Futur (3 months ago)
You’re very welcome.
Freddy Collard (3 months ago)
Thank you ! :)
Fabricio Souza (3 months ago)
Just amazing job man! Very helpful. Thank you guys! Just signed in the channel right now :P
Arno C. (3 months ago)
What font are you using at e.g. 19:43 ?
Maile Johnston (3 months ago)
Super informative video with great straight-forward advise. Thank You!
Simon Bailey (3 months ago)
The H on your hat stands for Hipster doesnt it?? Gen Y crack me up.
HoszHosz (3 months ago)
I love you I didn't sleep tonight making 50th logo version for a client. I just thought it's such a cool project + the client provides really good feedback so it will go fast. No it didn't lol. Stupid:)
Nacho Kaiser (3 months ago)
Wow... This really goes beyond logos and identity projects. Awesome lesson!
sanket shinde (3 months ago)
Really useful stuff from this channel ... I'm lucky to find this channel
The Futur (3 months ago)
we are lucky to have you as a viewer.
L. (3 months ago)
awesome possum
Teresa Zigma (3 months ago)
I am an architect and product designer and this channel has been so useful for me! I can clearly see ways to translate the concepts and ideas behind your videos and apply them in my field. I am so happy to have found this channel! Thank you for the great content!
The Futur (3 months ago)
yay! Glad to hear.
Daniel Ortiz (3 months ago)
Hey Ben, always amazed and thankful for the work you guys do. I had a question. So when in the process are you presenting stylescapes? the way ive seen you guys do stylescapes in the past is in presenting logo and colors and imagery. At this stage (logo presentation you takl through in the video) did you already present 3 different stylescape options?
Muhammad Safeer Rizvi (3 months ago)
*slow applaud*
Muhammad Safeer Rizvi (3 months ago)
"Stylescapes are mood boards on crack" Ben Burns 2k17
vixualise (3 months ago)
Amazing! This is the kind of stuff they dont teach. Thanks Ben!
Lisa C (3 months ago)
Ben great one! this is actually the second time I've taken time to watch and I'm learning and understanding more closely on what you were teaching in the video. Since I'm having an ongoing case on the side, so I can put your suggestions and tips into use! Ben thank you so much!!!
Lennard (3 months ago)
11:58 hahaha
Lissa Li (3 months ago)
YOU. ARE. AWESOME. Thank you <3
Nicolas Fourie (3 months ago)
@11:50 hahaha! Fantastic!
C.J. Marie (3 months ago)
I love this because I think a lot of it relates to how to set up a portfolio to show possible employers. Thanks so much!
Bertrand F. (4 months ago)
I think you nailed it.
demm9000 (4 months ago)
THANKS! I´ve just make my first presentation based on your tutorial...and, dude, the clients was fascinated! :D And SO DID I. It took one full day to make the presentation look great but I loved how it have such a strong presence, and how it makes me look MORE professional. THANKS a lot. I loved it. :D

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