Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs?
In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind.
Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/
Ben would LOVE to hear from you - hit him up on Instagram: https://www.instagram.com/mrbenburns/
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0:13 What is this?
2:15 Prerequisite No. 1 - Solid Discovery
2:40 Prerequisite No. 2 - Collaborative Steps
4:00 Prerequisite No. 3 - Incredible Work
4:10 Prerequisite No. 4 - The Right Tools
4:54 Building the Presentation
4:59 Step One - Start at the Beginning
6:16 Step Two - Recap the Steps with the Client
7:54 Step Three - Display your Work *
9:54 *Slide 1 - Isolated Logo on White
10:16 *Slide 2 - Split Screen, One Color Logo
10:40 *Slide 3 - Standard Mockups
11:24 *Slide 4 - Small Format Mockups
12:13 *Slide 5 - Large Format Mockups
13:08 *Slide 6 - Isolated Logo on White
13:28 Repeat for all other versions
13:43 Step Four - Compare all Options
14:09 thefutur Logo Mockup Process
16:07 Emily's Speed Mockup Design
18:40 Step Five - Ask Targeted Questions
21:10 Step Six - Don't expect Feedback
21:45 Step Seven - Set Timelines and Expectations
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Executive Producer– Ben Burns
Host– Ben Burns
Director– Stewart Schuster
Cinematography– Aaron Szekely
Editor– Stewart Schuster
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
I have never pitched for a brand, I was not taught these kind of things in my studies and didnt know I was supposed to do it this way till now. I m frustrated, I supposedly have 5 years of experience, which I was lucky enough to get by working in a friend's company, where I was never asked to do brands for other clients because I worked only for the company's visuals. I feel so helpless!! Where can I start the practice now that I am jobless and I need to get one asap? What will I do if I get a job tomorrow and I am asked to present a brand to a client? It will be a disaster!!!
That was so helpful thank you! I like the way you break the stages down so that the process is easy to follow. The whole psychology behind how you present your first slides and set the scene to get your clients into a state of mind where they are a blank canvas and open to painting a picture with you totally blew my mind and I will definitely be more conscious of these things in my presentations from now on. Thank you so much from me and my little company here in Aotearoa/ New Zealand. :) Ngā mihi.
I think The Futur is doing so well in business that they're sharing this kind of high quality content, and at the same time, generating a high quality feedback. Congratz guys! Thank you for this! Shout out to Ben and The Sensei Chris 🔥
Ahh I see what you did there. Ben, one of the biggest challenges I have faced is getting the customer to think about the design from the user point of view.
Many times, they dive into the 'I like This' or 'We like this more'. Not sure why I never thought about bringing the question 'Will user 'X' like this?' or 'How would he/she feel about this'.
Great content man, thanks for sharing!
Great video Ben. Quick question, say you are on a full brand identity project, and it will include patterns, imagery on top of logo design. My question is if a logo presentation is required before the full branding is done (patterns, imagery, typefaces etc), should we present with mockups as this could lead them to misunderstand the motive of using patterns in the final branding.
However if you and your client don't live in the same place meaning you cant have a reunion with them. How do you send the presentation to them, on email? also where do you make the presentation? which program
This was super helpful! You made every minute of your talk count and your overview of the presentation structure made a lot of sense. Thanks for explaining so clearly! I value your time and information!
If I was just hired to design a logo and not entire brand identity. How should that be presented best? I understand that in this video you suggest doing mock ups of logo on stationary, walls, billboards etc. But that means I am in part presenting a corporate identity already, and I would have to charge more, as that takes longer. Do you know what I mean? .... What kind of presentation if I just want to present a logo, or upgrading their existing logo. Thanks!
thanks for informative video!!! love your guys channel
btw Ben where can i download Emily's mockup template with smart object??i checked the FREE RESOURCE LINK but couldn't find what i saw at the video it looks really useful :)))
Thank you for sharing your knowledge. Awesome video, very informative. I have a question, what about revisions? If the client asks for modifications, how should I present the modified version? The same way, or in a simpler manner?
Sometimes cookies works. I have been known to give clients cookies before they view mock-ups it works like a bomb ;)))) food bribes, it's a thing, balanced blood suger levels makes people more agreeable... In the email I send for them to confirm a meeting I add a request to get their drinks order so I can have exactly what they like on hand for when they arrive and I add cookies...
I love you
I didn't sleep tonight making 50th logo version for a client. I just thought it's such a cool project + the client provides really good feedback so it will go fast. No it didn't lol. Stupid:)
I am an architect and product designer and this channel has been so useful for me! I can clearly see ways to translate the concepts and ideas behind your videos and apply them in my field. I am so happy to have found this channel! Thank you for the great content!
Hey Ben, always amazed and thankful for the work you guys do. I had a question. So when in the process are you presenting stylescapes? the way ive seen you guys do stylescapes in the past is in presenting logo and colors and imagery. At this stage (logo presentation you takl through in the video) did you already present 3 different stylescape options?
Ben great one! this is actually the second time I've taken time to watch and I'm learning and understanding more closely on what you were teaching in the video. Since I'm having an ongoing case on the side, so I can put your suggestions and tips into use! Ben thank you so much!!!
THANKS! I´ve just make my first presentation based on your tutorial...and, dude, the clients was fascinated! :D And SO DID I. It took one full day to make the presentation look great but I loved how it have such a strong presence, and how it makes me look MORE professional. THANKS a lot. I loved it. :D
Anunciado durante a Gamescom 2017, uma das maiores feiras de videogame do mundo, o remake de Secret of Mana é, desde o início, um projeto pensado para agradar aos fãs de longa data e atrair jogadores novatos com um gameplay mais acessível.
Não se engane: a versão 2018 de Secret of Mana está mais para uma recriação do que uma mera remasterização com pequeno ajustes gráficos. O que temos aqui é um jogo completamente atualizado, com personagens redesenhados que ganharam nova vida graças à estética cartunesca.
Se, por um lado, as mudanças visuais foram projetadas para atrair novatos, por outro, algumas pessoas podem torcer o nariz pela simplicidade da nova abordagem - especialmente no que diz respeito aos cenários e criaturas do mundo.
Os cenários coloridos, por exemplo, ainda que estejam bem representados, trazem pouca variedade e deixam game com cara de “jogo de celular”. Isso fica mais evidente pela estrutura do game, já que muitas áreas estão completamente vazias e monótonas. Nesse quesito, Secret of Mana não tem vantagem em ter o fator nostalgia a seu favor.
O remake utiliza a clássica perspectiva de visão aérea, com a câmera posicionada acima dos personagens. É possível arrastar as bordas da tela manualmente para ter uma visão mais ampla do ambiente, o que é bastante útil para momentos de exploração.
O brilho da era noventista, mas com ressalvas.
Antes de tudo, é importante ressaltar que não há legendas em português, então o melhor a fazer é jogar com textos em inglês. A história continua sendo o ponto mais alto de Secret of Mana e, novamente, coloca o jogador no controle de três adoráveis personagens: Randi, Primm e Popoi - é possível jogar em modo cooperativo local para até três usuários.
O objetivo do grupo é lutar contra um império traidor ao mesmo tempo em que tenta recuperar o poder da Mana para restaurar a paz. O grande problema é que, embora os gráficos estejam atualizados, as animações ficaram presas ao passado. Em vez de despertar o sentimento de nostalgia, a falta de capricho passa a impressão de que o remake foi feito às pressas.
A jogabilidade à la Zelda foi aprimorada e permite desferir ataques de qualquer ângulo. Os inimigos também demonstram mais inteligência, uma vez que agora eles têm a opção de atacar a partir de qualquer ponto do cenário.
Ainda que a movimentação esteja mais fluida, parece haver algum problema técnico relacionado ao impacto dos golpes. Isso porque há momentos em que o personagem simplesmente não acerta o ataque, mesmo posicionado a uma distância razoável do oponente.
Além disso, a interface dos menus ficou bem aquém do esperado, com abas confusas e muito mal posicionadas. Há, no entanto, uma opção de mapear os itens essenciais nos botões do joystick ou teclado, o que facilita muito a organização na hora de combates mais exigentes.
O remake de Secret of Mana mantém a essência da pérola dos RPGs de ação dos anos 90, mas comete muitos deslizes ao tentar mexer em time que está ganhando. Menus engessados, sistema de combate com problemas técnicos e animações presas ao passado impedem o relançamento de ser a experiência definitiva, apesar de que possa valer para quem nunca experimentou o jogo original.