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Xbox Motion Brand Identity

1822 ratings | 344888 views
When Microsoft launched the Xbox One they commissioned Man vs Machine to design their global motion brand identity. The Xbox logo animation is one of their most iconic brand elements and our task was to translate their new logo into a full 3D brand language, with this item being the long form brand expression. A key aim was communicate how the brand has made the transition from core gamers to people who love music, television, films and apps. It’s evolving towards broad entertainment. Xbox has become a premium experience. As a result we wanted to play on the idea that Xbox is constantly reinventing itself. The brand development film focused on a rhythmic self-generating X; a dynamic spherical form which simulated the evolving nature of the brand. We designed the resolve to feel clean and effortless, seamlessly folding together multiple layers into the logo. CREDITS — Concept, Design & Direction: ManvsMachine Creative Director for Xbox: Ramiro Torres
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Text Comments (330)
Kaylynn Gross (2 days ago)
Ok that should be for Xbox 361
DatMattOfficial (1 month ago)
This should be when you first setup the console.
ThatCuteDinosaur (1 month ago)
Not only is this just pleasant to watch, the inspiration is pretty creative. This should be the startup when you turn on an Xbox for the first time. Could be a great introduction.
FootballLover (2 months ago)
it's a cabbage
Jake Green (2 months ago)
Mircosoft might make this video the xbox two's startup, but the the xbox is xbox two instead
Vincent Kelly (3 months ago)
Xbox Two Is Coming In 202 I’m 1000% Actually True And True And Real And Actually Real Guys It’s Not Fake 1000% Real And Actually True
Listeed (2 months ago)
No it's not. Stop spreading lies and get a life.
Vincent Kelly (3 months ago)
2020 I Mean
William Cooke (4 months ago)
Xbox scarllet?
Vincent Kelly (4 months ago)
Did you know is that rumours spreading around the world and universe that this startup is actually for Xbox Two a new Console coming out in 2020
Vincent Kelly (1 month ago)
+Listeed No For Real I Did Not Made That Up
Listeed (2 months ago)
Did you know that Vincent was bored and made it up?
Julian Myers (5 months ago)
Hopefully this will be used for Xbox 2s startup
The Aqli (6 months ago)
Vince Kelly (7 months ago)
this should be a startup for xbox two its coming out in l2018 maybel or 2019 or 2020 year
Funkeh the Xpanded Dong (7 months ago)
This is supposed to be the startup Microsoft!
EL BALLA SEXY (8 months ago)
Ese deberían poner para la xbox one x
CoolKids2019- 2020 (9 months ago)
He Better Not Pin This Comment
DaviYT BR EUA (9 months ago)
omg is nice
Armel Mahmutovic101 (9 months ago)
They should have this as the startup for the Xbox two! (or any other Xbox they are planning to release)
Kate playz gamez (10 months ago)
I love it
Outback Jack (10 months ago)
This is actually real unlike the retarded blue startup
Adam Baradehi (10 months ago)
It’s cool I love it what did Microsoft do that or no
Ed Telles jr. (10 months ago)
Sad, they can’t put it as a startup
Mrbeast 10,000 (10 months ago)
Lightning McQueen (10 months ago)
This is so pretty
Anonimu Husky (11 months ago)
XBOX Z trailer :)
3-2-1 Nehar (11 months ago)
ToothPaste Bread (11 months ago)
This startup looks amazing
Entua (1 year ago)
it'd be annoying after a while
P Grenton (1 year ago)
Art Assavapokee (1 year ago)
This is the startup of Xbox 362
Art Assavapokee (1 year ago)
On 0:13 Xbox flower
Peggy McCurdy (1 year ago)
I like the sound at the end.
Is That even real?
MattTheModder (1 year ago)
This is my new fakeanim for my RGH <3
Caleb Glockner (1 year ago)
That is cool
-_ Noob4ik _- (1 year ago)
Jenny Tompkins (1 year ago)
If I saw this on Xbox two my head and my mind will nuke explode
Jenny Tompkins (1 year ago)
If Xbox released Xbox two and startup will look like this and Xbox two s the real release date will be 2018 July 27
Nick Lancer (1 year ago)
Really nice for a first boot, I just think that the ding at the end was a tad unnecessary
KEVIN UGOCHUKWU (1 year ago)
This is truly satisfing
Ellinixium Mapping (1 year ago)
i would give this intro 5 stars
Dark Egg (1 year ago)
It shows how at first it didn’t have much to offer but then over time it evolved into something beautiful....something we call Xbox
- Alexmegamind - (1 year ago)
ShotFire7 (1 year ago)
0:00 Loading Startup... 0:09 Startup More than 50% done loading... 0:17 Startup Finished
MAD (1 year ago)
wish there was one wich just keep repeating so it keeps doing that pattern as screen saver
Imagination (1 year ago)
Wow if Xbox would pick this for the upcoming Xbox One X and they would really get money so fast when it hits the release date, it amazing how Sony create Playstation and Mircosoft create Xbox, just think about it, all of this..... Is a simulation, think to make your way to the top and be famous and "Just Keep Moving Forward". ;-)
brody of hillcountry (1 year ago)
Leaked ouya 2 concept startup?
Karl Rühl (1 year ago)
Was this a prototype start up screen for Xbox 1
I’m a Knuckles (1 year ago)
my mind
Nokia 3310 (1 year ago)
wtf 22 second to boot
Kamil (1 year ago)
Kamil (1 year ago)
Sausscery (1 year ago)
22 seconds of an awesome startup.
Zach Bryan (1 year ago)
Xbox One X loading screen ?
Dhruv Kishan (1 year ago)
This would be the xbox one x startup.
The Merry Hacker (1 year ago)
Try Not to get Satisfied Video Game Consoles Edition
Firas36007 (1 year ago)
Pause the video at 0:20 and you can see the original Xbox logo
SebasMusico221 GD (4 months ago)
Omg good observation
Kaito Kid-MC (7 months ago)
Oh its inside
Oisin Emerald (1 year ago)
This is so ugly
Matthew Ferraro (1 year ago)
Xbox one x should use a shorter verson of this.
Roblox Hogo (1 year ago)
Son what are you doing 0:00 playing xbox
Daryn King Reacts (1 year ago)
When he said Xbox 2 he meant Xbox one x
Mason's Blueberries (1 year ago)
oh my God I'm keep watching your videos I think I love your video I can't stop watching it
Mason's Blueberries (1 year ago)
Dude you got the wrong number maybe you should change your number 2018. 2017-2018 the graduation
SuperSabie21 (1 year ago)
MASON BAYER Can You Sub To Me My Goal Is To Reach 100 Or More Subs Before 2017 Is Over. I Subbed And Liked
Golden Bonnie Master (1 year ago)
Perfect! >_<
Debangsu Sarkar (1 year ago)
The ting at the end ruined it
Listeed (2 months ago)
It was the best part of it.
Luis Ceja (1 year ago)
cheetah coop (1 year ago)
Xbox One X startup in a nutshell
UltimateXbox33 (1 year ago)
Perfect! That Could Be The Startup For My Game Console Coming In 2027!
Jens The Pens (1 year ago)
Awsomedude64 you cant because of copyright
Theresa Horton (1 year ago)
This should be the startup for Xbox One X.
IsaacSickVid (1 year ago)
I don't own a Xbox one but the start turn into a flower to a Xbox logo
Ma Byto (1 year ago)
Fucking cabbage
BlackEyedSquid ツ (1 year ago)
This should be in the next XBOX One System Update.
oRobozinhoParkour (1 year ago)
awesome xbox one need this
FootballLover (2 months ago)
Henry Herreman (1 year ago)
this should have been the Xbox one startup
Davi SP (1 year ago)
This Project Scorpio
JUSTIN O.K. (1 year ago)
Project Scorpio Wish list: Bringing back the Windows core. This video
Roblox Hogo (1 year ago)
This will be the 360 1 And 1X startup screen
Sir Kirito #TLOZ4EVER (1 year ago)
kgoigkerrgo0e0igejmwo lglokg
MINECAFT Mahdi (1 year ago)
It was amazing
CVerse (1 year ago)
Friend: I wonder what it would look if Apple owned Xbox Me: *shows this
AIDEN_ PEARCE (1 year ago)
that should have been the startup
Xyphre (1 year ago)
This should be the start up for the Xbox One X
FootballLover (2 months ago)
There is already a startup for it
TSwany (1 year ago)
Why can't this be the Xbox one startup? Since the 7th generation, console startups have been boring. What happened to the startups that got you excited to play the game?
Seven Parrish (1 year ago)
it's the Xbox 760
Art Assavapokee (1 year ago)
Seven Parrish No,it’s Xbox 362
The Gaming (1 year ago)
so this how XBOX ball was made
Enzeira Games0911 (1 year ago)
The Gaming or the XBALL
Seven Parrish (1 year ago)
I have the Xbox 560
Art Assavapokee (1 year ago)
Seven Parrish I have the Xbox 362
Seven Parrish (1 year ago)
awesome cool
Oh Yeah Yeah (1 year ago)
Your 1k Like!
This MUST BE the startup for Xbox Scorpio.
Punisher BH (1 year ago)
It's like your on drug 😂
Dark Squid ! (1 year ago)
kinda cool
TehMondasianSpartan (1 year ago)
0:20 Should be the startup sound of Project Scorpio
Jroe (1 year ago)
UranusRemixer What are you doing here?
ThatGuyThatGames (1 year ago)
Xbox tribute: This PlayStation tribute: LBP3 Nintendo tribute: NES Classic edition
aestheticCatmint (1 year ago)
This is starting to get me to like Xbox. Trust me. I never did.
[hah3] Productions (1 year ago)
This is AMAZING!!!
a frickin raccon (1 year ago)
Patrick J. Star (1 year ago)
The next gen Xbox One
AmbassadorLaZer (1 year ago)
They should make this the startup screen for the new Xbox but remove the music and make it the last YouTube speed option but make the last part of the video at 0:16 normal and keep the sound at the end.
Ram Z (1 year ago)
This would be great for the Xbox One60
wedontknow (1 year ago)
This should be the project Scorpio startup
New Antarctictangle (1 year ago)
158,666th view
Xalataf (1 year ago)
This *MUST* be the XScorpio startup. Albeit a little shortened.

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