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Agile Product Ownership in a Nutshell

17390 ratings | 1680696 views
This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary. For translated versions & translation guide, see http://blog.crisp.se/2012/10/25/henrikkniberg/agile-product-ownership-in-a-nutshell Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation. Download the complete drawing here: https://www.dropbox.com/s/ph3spbc3evgoh3m/PO-in-a-nutshell.png Downloadable version of the video here: https://www.dropbox.com/s/h3fzydsss7sgqjd/PO-in-a-nutshell.mov PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o) Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).
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Text Comments (597)
dario sarac (19 hours ago)
I thought excellent...but he even played the intro, that man is Martian
Imran Yunis (1 day ago)
Anyone have a Japanese version of this?
knightgoggles (5 days ago)
"If your organisation doesn't like truth and honesty, it probably won't like Agile". Nailed it!
Halloween Day (7 days ago)
Awesome video! Thank you for giving such a great experience
the guy in the helmet (10 days ago)
What an awesome video!!! Don't see why not many more companies using this model... so effective and proficient! Thank you for this video!
Christopher Vaught (12 days ago)
2012 Wisdom still relevant in 2018. Great video
bhawanjali saxena (13 days ago)
morgnl (14 days ago)
Hi, I'd like to add closed captions and subtitles to this video, but it's not enabled. Would you enable this so we can contribute and make this video even more valuable than it already is?
Vivek Upadhyay (18 days ago)
Good video Henrik...gr8 👍
4:20 "that's a hard job" That's a huge understatement. This person must be a business expert(as in, the product knowledge), an excellent analyst and a marketing expert. And you need to perform an analysis almost on the fly, without weeks or months of research. It's almost impossible, and rare people who meet these criteria probably have something better to do.
Kevin M (23 days ago)
Developers ... please become aware that business has now made you into a dispensable commodity, which can now easily be shipped oversees or anywhere at the organization's whim. You thought becoming a full stack developer made you a better employee? No, no no. Becoming full stack made you replaceable with other full stack developers. You are now a semi-well defined commodity which can be hired part-time or on contract. The day is emerging where you have limited power and authority in your given organization. Since what you learn is to be transferred and shared with the team, the organization benefits from your self study and transmit your knowledge into a collective pool of information; consequently, devaluing you in the process. I'm hoping more devs realize the power-shift Agile has made over the years. Think about the other jobs which can and have been grouped into pools of workers of similar skills, for the completion of a common task. First that come to mind are laborers and blue collar workers. Agile is a tool/framework organizations can use to treat developers as a herd of skilled labor, replaceable at anytime, by nearly anyone else in the pool. This does not bode well for salaries.
Schoebelski (26 days ago)
awesomeawesomeawesome! thank you so much for your entertaining and intelligent way of explaining, and for sharing it. cheers.
TWalsh (27 days ago)
What tool are you using to storyboard this?
narashiman k (27 days ago)
Awesome. Thanks
Marc Thornton (28 days ago)
Any chance for an update / refinement of this? The original was 2012, I am sure you have more to add to it by now. I love the original and reference / share it all the time.
Jibran Aziz (1 month ago)
very good ! so compact, quick and visionary
Sergei Burlyka (1 month ago)
Awesome experience! Highly appreciated! Thank you!
Nishi Nigam (1 month ago)
Brilliant video! Thanks for putting this together. Would it be possible for you to share what tools you used to build this video?
Valter Silva (1 month ago)
I enjoyed watching this explanation very much! Well done! However, somewhat I feel confused after I've been on the IT market for nearly 6 years, I feel Agile became something entirely different of what it was supposed to be. For instance, in your explanation a role is missing, the Business Owner, which should help to define the "Business Value" points, and define acceptance criteria as well. However, in my experience, I never saw a business owner, so the PO performs the BO as well, maybe to save money?! And when you take a certified exam and answer what you have experience the so called "Agile", you got it wrong! So, in summary, Agile is adaptable to every scenario and every company treat it differently, according to their needs, budget and personnel. When I'm talking about "Agile" it might be different for you, but we share some common ground, of course. But it doesn't make my or your answer wrong, just different experiences and points of view.
m.feyyaz çimen (1 month ago)
great work! thank you
Abim Islam (1 month ago)
Henrik: I'm a PM/BA and have seen other videos, but your video is fcukin' terrific! Straight to the point with visual... not the boring dull video with monotonous voice or someone reading through a script... beautiful!!!
Henrik Kniberg (1 month ago)
Sergey Aygustov (1 month ago)
Nice video. Very useful. Thanks for that!
dipansu sadhukhan (1 month ago)
Very well arranged and both visually and audibly pleasing presentation.
Simon Nadolski (2 months ago)
Great clear explanation of agile product development in a nutshell. It's unbelievable how much core knowledge you managed to compress into 16min video. Thanks!
shruti katkati (2 months ago)
Absolutely loved it! Brilliantly explained. Thank you very much for sharing your knowledge! Just awesome!
fabrice fauchon (2 months ago)
Excellent ! Cristal clear. Bravo Henrik ! Would you mind if I'd translate in french (as close as your way - which was fine for me ; - ) for my team-mates in french polynesian governement ? We're doing a little revolution by delivering faster regular usefull stuff with this concepts but we still need to explain and share, as PO's, the vision. Your visual presentation has it all, it's bright. So thank you for that and please please, let me put french on it.
Henrik Kniberg (1 month ago)
Feel free to translate! Thanks!
Hi, whats the application do you used ?
Christian Arzner (2 months ago)
Thank you very much Henrik for your awesome explanation. Your video was very useful 2 me, explaining in a clear and short way what`s all about agile methodology. You`ve mentioned the most essential parts using a nice and comprehensible illustration. Thanks a lot.
Issam Abdelnabi (2 months ago)
who took a screenshot of the final drawing at 15:40
Oleksandr Pavlovskiy (1 month ago)
Download the complete drawing here: https://www.dropbox.com/s/ph3spbc3evg...
Vidya Pai (2 months ago)
Absolutely worth ever bit of the info
Ronald D Curiel (2 months ago)
what software are you using for this?
Jasmin Rathod (2 months ago)
Explained very nicely....Thank You
Cybernetic Butterfly (2 months ago)
How do I deal with coworkers who think stuff like this is "overthinking things", have only ever done wordpress and superficial programming, and want to do everything by gut feeling rather than planning or method?
Chris Daws (2 months ago)
Still love this video. Great content, great presentation, great description
Fauzan Feisal (2 months ago)
amazing!! thanks !!!!
Anselmo Silva (3 months ago)
Henrik, many thanks, I love this video. I've watched it several times, and it still seems to me current and relevant. Even so, one thing that I keep thinking is...As the video is almost six years old now, would you change anything in it? Is there something you've learned that changed your view about the product owner?
Henrik Kniberg (1 month ago)
Yeah, I would rename it so it doesn't sound like it's just about the PO. And I would change the last bit about scaling, and suggest a single PO for multiple teams instead of one PO per team.
Suzanne Miller (3 months ago)
Captures well many of the issues that Product Owners will be up against...and love the fast draw approach!!!!
Vignesh Naik (3 months ago)
this nearly 16min video was way better than 6month Masters Degree Course I undertook! Take a bow, Loved it!
Henrik Kniberg (1 month ago)
Wow, awesome :)
Tintenkobold (3 months ago)
I will become a product owner soon. This video is pure gold. Thank you very much!
cicima1001 (3 months ago)
Thanks for the easy-to-understand explanation.
O N (3 months ago)
This presentation is a pure diamond! Thanks a lot Henrik to give me an overall understanding of Product Owner role in an organization!!!
archava thaluang (3 months ago)
Great thank a lot. I've work with Agile for a year and I share this vdo with my team and so many people. It's very useful make makes our company a lot of revenue thanks.
Ken Randall (3 months ago)
Excellent work!
Smile MEDIA (3 months ago)
nice job on this, I share this with clients often when we are trying to get them on board with this mindset.
Jason K. (3 months ago)
So clear and helpful! Thank you
countdebleauchamp (3 months ago)
New to most of this (Agile, Scrum, etc) but by far the most succinct and understandable presentation of the methodology and its frameworks. Well done.
S Rahimi (3 months ago)
Henrik . Mant thanks to those that designed this presentation . Was Excellent
David Dumler (3 months ago)
As a seasoned manager of a team of Product Owners, this video is spot on and a great tool for helping reinforce the PO role. Thank you for creating it! I wouldn't change anything about it.
junior autran (4 months ago)
vidy (4 months ago)
Absolutely brilliant. Thank you.
Seventh Incorporated (4 months ago)
One of the best videos out there that explains product ownership. Wish you made of teaching videos Henrik.
SHARAD DEVRE (4 months ago)
This is killer man. This is just so beautiful and you took only 15 minutes to tell so much stuff with so much simplicity. Hats off!
Konrad K. (4 months ago)
Poor product owner, what a hero. Hopefully all the stakeholder will love you at the end and the dev team too. :D well done, good video!
Margaret Lowden (4 months ago)
Loved this presentation thanks, Henrik!
Vijay Jeyaraj (4 months ago)
Agile process explained well.
Elson Fernando (4 months ago)
Pure gold. Thank you for this presentation.
Sachin Vasishta (4 months ago)
I came looking for Copper and I found gold!
James Markey (4 months ago)
Fantastic summary, thank you!
William Judy (5 months ago)
I love to have a poster like this on my office wall, this gives a full vision of how to manage a project by being Agile.
Ajob Kustra (5 months ago)
Thanks, great presentation!
tanmaya malik (5 months ago)
Found this video useful. Ilike it. What tool did u use to make this video though?
tanmaya malik (5 months ago)
never mind.. found that details in this video description. Thanks!!!
Carlos Gouvea (5 months ago)
what software was used for creat the animation? tks
EyeCycled (6 months ago)
This has been a useful info-graphic, but in my experience achieving the desired state demonstrated by it, in which POs accept the full responsibility of their roles, takes time and its a constant struggle for the PMs. Remember, POs are usually the voice of the paying customers and when they are not familiar with these concepts or come from more traditional schools of Project Management, they tend to dump as much work and responsibility on the PMs as possible. I can't stop thinking that there is a certain irony in Agile as to become agile the team needs time to develop the required trust.
Debarata Basu (6 months ago)
absolute gem!
great video to say the least
Neha Patel (6 months ago)
This was as great as it could be!!
GREAT VIDEO! I even used this in an interview for explaining why a PO is needed. THANK YOU VERY VERY MUCH!
yogeeta shettigar (7 months ago)
Thanks. This was very useful. I had been looking out to get some basics on Agile and this was just apt.
Antoine Egho (7 months ago)
Thank you. great presentation
Alyona Judina (7 months ago)
This was awesome! Very clear and easy to understand! Thank you!
Fábio Witt (7 months ago)
Congrats for the work. Excellent video.
Andre Dias (7 months ago)
Great video and really well presented. Thanks!
Yagna Talakola (8 months ago)
Great demo. I have been looking for something like this for two days - short, and clear visual depiction of Product Owner role and responsibilities. Thank you +Henrik!
javasoccernut (8 months ago)
LOL. I was sent here to watch this as part of my training. In many instances we are doing the opposite of what this video says.
Digant Shah (8 months ago)
By far the best explanation of SCRUM as a whole!
Alexander Thomsen (9 months ago)
Absolutely amazing! your drawing will be going on my wall.
Douglas Henrique (9 months ago)
One dude shamelessly stole your content without even acknowledging you. https://www.youtube.com/watch?v=J2Yhn1MCG3c
Henrik Kniberg (9 months ago)
Thx for the notification. I have reached out to him. Pretty amazing.
Andrés Esteban Gamboa (9 months ago)
Great video!!! This helps anyone in the whole development universe to understand communication and honesty. How we do it better and with good pace
VINAY KUMAR (9 months ago)
Brilliantly Explained.. Loved it
Will Badger (9 months ago)
Brilliantly concise
Andres Regueira (9 months ago)
Great summary!
Alec L'Hoste (9 months ago)
Thank you Henrik
Mamun Rashid (10 months ago)
Thanks for this!
Pavan Cheruvu (10 months ago)
Great presentation
Andrea Faré (10 months ago)
Imagine how much the world could learn if all learning resources had this density of content and clarity?
Hiten Chadha (10 months ago)
Just right level of information for Executives
Pogan Cristian (10 months ago)
That is indeed awesome! Thanks!
Safaa Abdulhadi (10 months ago)
This is brilliant! thanks very much!
Katherine Montella (10 months ago)
What a great video!!!! Wonderful job!
Subramaniam Vincent (10 months ago)
simply awesome
speed0383 (10 months ago)
Using your terminology...I notice that most teams get hung up on measure projecting outPUT not outCOME. dare I say in your otherwise fantastic presentation, even you used the graphs for outputs. How in youe experience does a team align the two (output and outcome). Thanks!
Chanderbhan Khoenkhoen (11 months ago)
Briljant. Thank you a lot!
Мизамцы (11 months ago)
Thank you! It is very useful and straight to the topic :-)
Satheesan Varier (11 months ago)
If you have missed this; never tell 'Oh! , I missed this somehow' again ! Great common sense ... greater manifestoes ... greatest presentation . Thank you very much.
Mak (11 months ago)
awesome Henrik...keep up the good work
Philip Chesney (11 months ago)
Excellent video! Thanks for sharing!
Saurabh Bisht (11 months ago)
Great presentation - to the point and condensed ! Thanks !
Sukesh Suvarna (1 year ago)
Fantastic Video..
Donny Faturrachman (1 year ago)
I came looking for copper and I found gold
David Nunn (1 year ago)
Great overview of how the PO role works on the real world. I have a question about your example queries about delivery from stakeholders: is it possible to give meaningful projections based on story points? Will the estimates of PBIs be complete enough to make meaningful forecasts over a few months?

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