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Agile Product Ownership in a Nutshell

20172 ratings | 1913383 views
This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary. For translated versions & translation guide, see http://blog.crisp.se/2012/10/25/henrikkniberg/agile-product-ownership-in-a-nutshell Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation. Download the complete drawing here: https://www.dropbox.com/s/ph3spbc3evgoh3m/PO-in-a-nutshell.png Downloadable version of the video here: https://www.dropbox.com/s/h3fzydsss7sgqjd/PO-in-a-nutshell.mov PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o) Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).
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Text Comments (640)
Crystal Chae (4 hours ago)
This is great. Thank you so much!
Atharva Kulkarni (2 days ago)
Teaching agile product ownership in an agile way!:) Loved the video. I have been on many agile training lectures where the only thing the lecture lacks is agility. Thank you so much!
Saeed Ali (6 days ago)
Great video, would be great if there is other video like this explains the good practices for PO to build product backlog board using Kanban
Ellen Black (8 days ago)
Excellent video. The info you provide is so clear and understandable, unlike most SAFe documentation and training.
anuj pandey (8 days ago)
Wow! @Henrick When are you making more of these? So masterful in explaining Agile. It's like art! :) Thanks a ton.
Varun Gupta (9 days ago)
Best video very informative
Life of Daniel (10 days ago)
Amazing video! I have a job interview for PO coming up and this was incredible useful.
guacamole (11 days ago)
This is so useful! Thank you so much.
Ashruth R (13 days ago)
This video was everything i needed to know. Very well organized and relayed. Thank you. You have tremendously helped me :). Keep up the good work
Tushar Gawande (19 days ago)
Came bit late here, the presentation was superbly fantastic. Keep it up buddy
lokotron1 (23 days ago)
you hand writting is strikingly similar to mine, first time in life this happens.
Andrew Motaei (24 days ago)
hi Henrik. I truly enjoy your video, wow what a lecture. thank you sooooo much. do you have any other videos? I sure appreciate if you would point me to the right direction.
Jia-Chwen Wu (28 days ago)
Kan du inte göra fler videos? Denna är så bra!
Farzana L (30 days ago)
Very effectively demonstrated . Kudos for this fine video.
Salony Goel (1 month ago)
Excellent!! Lovely presentation with such clarity on every aspect, thank you for sharing.
Pavel Sherman (1 month ago)
Just a superb summary of Agile Methodology...Well done!
Abdul Jabbar Azam (1 month ago)
What a brilliant video. Thank you. I'm going to send a link to all the developers in my company.
Mircea B. (1 month ago)
This is pure gold.
Nick de la Hunt (1 month ago)
Brilliant, thank you!
Milan Pintar (1 month ago)
awesome
FA Institute (2 months ago)
https://agileo.teachable.com/p/being-a-great-product-owner
Mitul Jani (2 months ago)
Just awesome @Henrik. That is really great art to deliver something really simple and yet so powerful that anyone can understand. Thanks.
Zoebby (2 months ago)
this was extremely helpful!!
Suhas Jadhal (2 months ago)
Its a fanatics overview of PO role. Thanks a ton!
Joe Bowman (2 months ago)
That was... epic. 🥇
Ola Thani (2 months ago)
Wow! An amazingly clear and thorough presentation - and in 15 minutes!!! Of cause, there is more stuff to the PO role but this is great for hitting the ground running. Thanks so much. Do you have any more videos on this?
Richard Bourke (2 months ago)
One huge (common) mistake in the video: you can only use past velocity to predict the future if: 1. No one leaves the dev team; and 2. No one joins the dev team; and 3. All leave (both planned leave and unplanned leave) is known in advance. Anyone who has been in the industry a while knows that those three cannot be known in advance, and so prediction is only possible a short distance into the future. Never make long term predictions like implied here.
Muzammil Shehzada (2 months ago)
thank you
Stephen Cheong (2 months ago)
Mindblowingly simple yet comprehensive explanation. Kudos, Henrik!
Natania De Medeiros (3 months ago)
This is a very good video. I took an agile course last year that ran for almost 8 months and this tutorial recapped that course in a simple and easy to understand way. Love the visual!!
U G (3 months ago)
This 15 mins of video is worth million bucks!!! thanks so much!
Kyle Stadnyk (3 months ago)
Very well done. Thank you.
Christian (3 months ago)
This was brilliant - well explained and easy to understand. Thank you!
LocoCioco (3 months ago)
I've just landed a PO job and this video made it very clear regarding what it will be next
Aniket Kulkarni (3 months ago)
Oh my god ! the best video I have ever seen on PO. Can you also make a similar video to explain whats the difference between PO and PM? OR are they same? Thanks a bunch !
Khanh Pham Ngoc (3 months ago)
Awesome!!!
Quico Llinares Llorens (3 months ago)
Should the order of the tasks also depend on their risk? Thanks.
Oscar Verbeek (3 months ago)
Incredibliy clear and concise. Thank you!
junaid galaria (3 months ago)
Can u pls talk a bit slowly, thanks,nice video
Maggie Xu (4 months ago)
Our company is starting to test out the agile process and this video is extremely helpful. Thank you!
John Denver (4 months ago)
Great presentation and definitely one of the best I've seen online, and I've watched a LOT. Well done. You've gained another subscriber :-)
slyMAn (4 months ago)
Kudos! You really r doing what u preach and that is less is more. :)
Deepti S (4 months ago)
Excellent video
DJP (4 months ago)
Wow. Thank you so much for putting this together. So succinctly assimilated at a speed that all who teach should learn from.
Mark A. Kathurima (4 months ago)
Brilliant video. Best 15 minutes I've ever spent on this subject.
MAX Percentage (4 months ago)
So what exactly are stories, concretely? And what does the dev team actually do with them? Do POs only work on IT related projects or could they also be working on physical product development?
Rahul Mukherjee (4 months ago)
wow - seriously, ? just get the hell out of there and become a celebrity; damn it.
Omer Javedan (4 months ago)
Your style is great and the content delivered reflected your command on the subject.Probably it was the best video I saw on this topic..!!
Chaitanya Sravan (4 months ago)
Great video short and crisp providing key information on Agile and the essential things to focu as a product owner. Great job Henrick and team and keep sharing any new videos on Agile. Awesome video to get a glance on Product Owner role and responsibilities!!
Irene Stetska (5 months ago)
This is simply genius! THANK YOU!
Milica Rajkovic (5 months ago)
Very talented tutor!
LearnWithAnil (5 months ago)
A wonderfully done video. I agree with Dieter that this should get you a million dollars... you have explained the concepts so beautifully here. And all this in such a lucid way and simple language. Much appreciated.
Abdull Hadi (5 months ago)
The best 15 minutes I have watched about PO role... super thanks
Aathif Nihas (5 months ago)
wow.
Clément Parayre (5 months ago)
nice video, thanks
Ahmed Qassim (5 months ago)
Man .. This is amazing Thanks alot
Tracy Eire (5 months ago)
What software are you using to make this?
Dave Stroble (5 months ago)
Brilliant! Thank-you.
Riddhi Mishra (5 months ago)
https://youtu.be/RchCFI1qJZ8 Please like and subscribe it
J M (5 months ago)
What tool/software did you use to record the video? I am an instructor and would love to use a similar tool to record lectures for my students.
Jamie Twells (3 months ago)
Read the description
Yuvraj Pardeshi (5 months ago)
thank you, this was very helpful to me.
dario sarac (6 months ago)
I thought excellent...but he even played the intro, that man is Martian
Imran Yunis (6 months ago)
Anyone have a Japanese version of this?
knightgoggles (6 months ago)
"If your organisation doesn't like truth and honesty, it probably won't like Agile". Nailed it!
Awesome video! Thank you for giving such a great experience
the guy in the helmet (6 months ago)
What an awesome video!!! Don't see why not many more companies using this model... so effective and proficient! Thank you for this video!
Christopher Vaught (6 months ago)
2012 Wisdom still relevant in 2018. Great video
bhawanjali saxena (6 months ago)
Awesome!
morgnl (6 months ago)
Hi, I'd like to add closed captions and subtitles to this video, but it's not enabled. Would you enable this so we can contribute and make this video even more valuable than it already is?
Vivek Upadhyay (6 months ago)
Good video Henrik...gr8 👍
4:20 "that's a hard job" That's a huge understatement. This person must be a business expert(as in, the product knowledge), an excellent analyst and a marketing expert. And you need to perform an analysis almost on the fly, without weeks or months of research. It's almost impossible, and rare people who meet these criteria probably have something better to do.
Kevin M (6 months ago)
Developers ... please become aware that business has now made you into a dispensable commodity, which can now easily be shipped oversees or anywhere at the organization's whim. You thought becoming a full stack developer made you a better employee? No, no no. Becoming full stack made you replaceable with other full stack developers. You are now a semi-well defined commodity which can be hired part-time or on contract. The day is emerging where you have limited power and authority in your given organization. Since what you learn is to be transferred and shared with the team, the organization benefits from your self study and transmit your knowledge into a collective pool of information; consequently, devaluing you in the process. I'm hoping more devs realize the power-shift Agile has made over the years. Think about the other jobs which can and have been grouped into pools of workers of similar skills, for the completion of a common task. First that come to mind are laborers and blue collar workers. Agile is a tool/framework organizations can use to treat developers as a herd of skilled labor, replaceable at anytime, by nearly anyone else in the pool. This does not bode well for salaries.
Schoebelski (6 months ago)
awesomeawesomeawesome! thank you so much for your entertaining and intelligent way of explaining, and for sharing it. cheers.
TWalsh (6 months ago)
What tool are you using to storyboard this?
narashiman k (6 months ago)
Awesome. Thanks
Marc Thornton (6 months ago)
Any chance for an update / refinement of this? The original was 2012, I am sure you have more to add to it by now. I love the original and reference / share it all the time.
Jibran Aziz (7 months ago)
very good ! so compact, quick and visionary
Sergei Burlyka (7 months ago)
Awesome experience! Highly appreciated! Thank you!
Nishi Nigam (7 months ago)
Brilliant video! Thanks for putting this together. Would it be possible for you to share what tools you used to build this video?
Valter Silva (7 months ago)
I enjoyed watching this explanation very much! Well done! However, somewhat I feel confused after I've been on the IT market for nearly 6 years, I feel Agile became something entirely different of what it was supposed to be. For instance, in your explanation a role is missing, the Business Owner, which should help to define the "Business Value" points, and define acceptance criteria as well. However, in my experience, I never saw a business owner, so the PO performs the BO as well, maybe to save money?! And when you take a certified exam and answer what you have experience the so called "Agile", you got it wrong! So, in summary, Agile is adaptable to every scenario and every company treat it differently, according to their needs, budget and personnel. When I'm talking about "Agile" it might be different for you, but we share some common ground, of course. But it doesn't make my or your answer wrong, just different experiences and points of view.
m.feyyaz çimen (7 months ago)
great work! thank you
Abim Islam (7 months ago)
Henrik: I'm a PM/BA and have seen other videos, but your video is fcukin' terrific! Straight to the point with visual... not the boring dull video with monotonous voice or someone reading through a script... beautiful!!!
Henrik Kniberg (7 months ago)
Thanks!
Sergey Aygustov (7 months ago)
Nice video. Very useful. Thanks for that!
dipansu sadhukhan (7 months ago)
Very well arranged and both visually and audibly pleasing presentation.
Simon Nadolski (8 months ago)
Great clear explanation of agile product development in a nutshell. It's unbelievable how much core knowledge you managed to compress into 16min video. Thanks!
shruti katkati (8 months ago)
Absolutely loved it! Brilliantly explained. Thank you very much for sharing your knowledge! Just awesome!
fabrice fauchon (8 months ago)
Excellent ! Cristal clear. Bravo Henrik ! Would you mind if I'd translate in french (as close as your way - which was fine for me ; - ) for my team-mates in french polynesian governement ? We're doing a little revolution by delivering faster regular usefull stuff with this concepts but we still need to explain and share, as PO's, the vision. Your visual presentation has it all, it's bright. So thank you for that and please please, let me put french on it.
Henrik Kniberg (7 months ago)
Feel free to translate! Thanks!
Hi, whats the application do you used ?
Christian Arzner (8 months ago)
Thank you very much Henrik for your awesome explanation. Your video was very useful 2 me, explaining in a clear and short way what`s all about agile methodology. You`ve mentioned the most essential parts using a nice and comprehensible illustration. Thanks a lot.
Issam Abdelnabi (8 months ago)
who took a screenshot of the final drawing at 15:40
Oleksandr Pavlovskiy (7 months ago)
Download the complete drawing here: https://www.dropbox.com/s/ph3spbc3evg...
Vidya Pai (8 months ago)
Absolutely worth ever bit of the info
Ronald D Curiel (8 months ago)
what software are you using for this?
Jasmin Rathod (8 months ago)
Explained very nicely....Thank You
Cybernetic Butterfly (8 months ago)
How do I deal with coworkers who think stuff like this is "overthinking things", have only ever done wordpress and superficial programming, and want to do everything by gut feeling rather than planning or method?
Chris Daws (8 months ago)
Still love this video. Great content, great presentation, great description
Fauzan Feisal (8 months ago)
amazing!! thanks !!!!
Anselmo Silva (9 months ago)
Henrik, many thanks, I love this video. I've watched it several times, and it still seems to me current and relevant. Even so, one thing that I keep thinking is...As the video is almost six years old now, would you change anything in it? Is there something you've learned that changed your view about the product owner?
Robert Betlejewski (3 months ago)
​@Henrik Kniberg I just wanted to ask about it (multiple PO and PB) but you are quicker than my thoughts. thank you for video and this answer!!! A W E S O M E!
Henrik Kniberg (7 months ago)
Yeah, I would rename it so it doesn't sound like it's just about the PO. And I would change the last bit about scaling, and suggest a single PO for multiple teams instead of one PO per team.
Suzanne Miller (9 months ago)
Captures well many of the issues that Product Owners will be up against...and love the fast draw approach!!!!
Vignesh Naik (9 months ago)
this nearly 16min video was way better than 6month Masters Degree Course I undertook! Take a bow, Loved it!
Henrik Kniberg (7 months ago)
Wow, awesome :)
Tintenkobold (9 months ago)
I will become a product owner soon. This video is pure gold. Thank you very much!

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