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Growth Hacking: Data and Product Driven Marketing - David Arnoux
 
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From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He will empower you to enter a new era of data and product driven marketing. He will explain what he means with the growth hacking mindset and how to how to apply the growth hacking process for your organization. About David Arnoux (Growth Tribe): David Arnoux is a growth hacking expert. He has helped over a hundred companies implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks Watch more from OSCON Amsterdam 2015: https://goo.gl/VeF8tq Visit the OSCON website: http://oscon.com Don't miss an upload! Subscribe! http://goo.gl/szEauh Stay Connected to O'Reilly Media by Email - http://goo.gl/YZSWbO Follow O'Reilly Media: http://plus.google.com/+oreillymedia https://www.facebook.com/OReilly https://twitter.com/OReillyMedia
Views: 43679 O'Reilly
Chris Blair Ecom: Product driven business
 
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Chris Blair - eCom Vantage Online Course - Q and A http://www.facebook.com/contactchrisblair http://www.chrisblair.net Latest Coaching Product https://ecomvantage.com/vip 1. Product driven business
Views: 33 Chris Blair ECom
Better product definition with Lean UX and Design Thinking by Jeff Gothelf, Lean IT Summit 2014
 
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Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill. In this talk at the Lean IT Summit 2014, Jeff provides an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning. Learn more about Lean IT on www.lean-it-summit.com
Views: 6099 InstitutLeanFrance
How to make sure your product is user-driven with Julie Price (WG'08)
 
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For this Penn Wharton Entrepreneurs Workshop, Julie Price, WG'08, Design, Desirability and UX Research Consultant, will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research. In this workshop, Julie will discuss: • Ideating and testing early concepts through a rapid iterative approach • How to talk to test participants and design useful and valid experiments • How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing • How to listen to your test or interview subjects (what they mean vs what they say)
Views: 1055 Wharton School
System Engineering Brief: Managing Complexity with a Systems Driven Approach
 
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This Systems Engineering brief provides you with a quick overview of how you can meet system requirements, mitigate risk and achieve performance targets by leveraging a “closed-loop” model-based systems-driven approach to product development. To learn more about Systems Engineering, check out our blog posts in this topic - http://community.plm.automation.siemens.com/t5/Teamcenter-Blog/bg-p/Teamcenter-Blog/label-name/systems%20engineering and visit our Systems Engineering page: http://www.plm.automation.siemens.com/en_us/products/teamcenter/systems-engineering-software/index.shtml
Views: 13038 Siemens PLM
Data Analytics Mistakes to Avoid | Data Driven Marketing
 
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Today we’re going to break down the 3 major data analytics mistakes that lead to misleading results in your data driven marketing, this can ultimately affect the growth of a business! Data is becoming more and more available, so data driven marketing is becoming easier and more essential! But without good data analytics, your conclusions can become misleading! Even with good quality data, we find people make frequent data mistakes in their rapid experimentation process! These are due to both inexperience with data analysis and a pressure to report significant findings to the rest of the business. How to Prepare Data for Machine Learning and A.I. video 👉https://youtu.be/TK-2189UcKk Link to data fallacies article 👉https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf The 3 Major Data Analytics Mistakes to Avoid in Data Driven Marketing: 1. Data Dredging Data dredging is repeatedly testing the new hypothesis against the same sample data until you finally find some significant results. This is common in cases where we test lots of different variations of a website or product, often with ab testing copy, calls to actions etc. When following the conventional level of significance, which is 5%, the risk is that 5 random variations could be significant. This is called the false positive risk or error of type 1. 2. False Causality The second data analytics mistake to avoid is false causality. Remember, Correlation is not equal to causation! This is why we run ab testing and multivariate testing. We always want to compare the performance of new ideas with the business as usual control group. At Growth Tribe, our growth process encompasses both machine learning steps to predict customer behavior in the pirate funnel but also the causal inference is given by experimentation. This is basically the data science definition of growth hacking! Machine learning can help us find the correlations but you should also test if there is a causal effect between out idea and the growth metric! 3. Overfitting in Machine Learning The last data analytics mistake is overfitting in machine learning. More complex algorithms can become overly tailored to the data. It can lose its generalization power to predict future cases. Different to statistical analysis, in machine learning, we have to keep a smaller portion of the sample to test how the model will perform when looking at new cases. If the accuracy is lower in the test set than compared to the training set then the model is probably suffering from overfitting. To prevent overfitting in machine learning we can apply regularization techniques. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/cmTdTtQR3G0
Views: 2016 Growth Tribe
Ilari Henrik Aegerter "What is Context-Driven Testing?"
 
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Наша группа в ФБ: https://www.facebook.com/qafest/ Наш сайт: www.qafest.com Доклад на конференции QA Fest 2017 в Киеве. You might have heard of the existence of context-driven testing and the vibrant community engaged in it. In very simple terms, context-driven testing means to look at a problem first and based on its understanding to develop a solution. The seven principles of context-driven testing are: 1. The value of any practice depends on its context. 2. There are good practices in context, but there are no best practices. 3. People, working together, are the most important part of any project's context. 4. Projects unfold over time in ways that are often not predictable. 5. The product is a solution. If the problem isn't solved, the product doesn't work. 6. Good software testing is a challenging intellectual process. 7. Only through judgment and skill, exercised cooperatively throughout the entire project, are we able to do the right things at the right times to effectively test our products. This session will go into the meaning of the context-driven approach and principles and tries to convince you that context-driven testing is not only a valid approach but also smoothly integrates with agile development practices. We will talk about testing as a craft and the value of an engaged community of testers and how you can tap into the magic of context-driven testing to become a world-class tester.
Views: 574 Fest Group
What is Growth Hacking - Data Driven Marketing 2018
 
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The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 16124 Growth Tribe
Are you really customer driven in you SW Product Development?
 
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Many companies are saying they are customer driven. Still from the SW product content managing perspective they are not. Are you really customer driven in you SW Product Development?
Views: 73 Fulvisol
How To Design UX Driven IoT Products - Map
 
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Join our community on hardwarepioneers.com Get in touch on Twitter! https://twitter.com/HdwPioneers SPEAKER Jon Marshall, Design Director @ Map (http://mapprojectoffice.com/)
Views: 1165 Hardware Pioneers
How to Measure Product Success // Todd Olson, Pendo (FirstMark's Data Driven)
 
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Todd Olson is the Founder and CEO at Pendo. He spoke at Data Driven NYC on September 25th, 2017, about five key measurements of product success. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark Capital.
Views: 853 Data Driven NYC
Product Management in Ukrainian Technology-Driven Companies
 
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Three renowned experts - Scott Sehlhorst, product management and strategy consultant, lecturer at Dublin Institute of Technology and Lviv Business School of Ukrainian Catholic University, Yuri Gaiduchok, Head of Business Analysis and Product Management at Ciklum and Anastasiya Markuts, Academic Director in Technology Management Program at Lviv Business School of Ukrainian Catholic University explained what the path from technology engineering to product managing is, how it should work and what is the definition of success in 2017. _ Subscribe to UATV English: https://goo.gl/VHU7bk Facebook: https://www.facebook.com/UATVEN Twitter: https://twitter.com/UATV_en Instagram: https://www.instagram.com/uatv.en Medium: https://medium.com/@UATV_English Watch UATV live: http://uatv.ua
Views: 108 UATV English
AIMMS webinar: Demand Driven Product Scheduling
 
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Precise means being exact, accurate and careful about details. The difference between good and great. Not an easy task if you have a lot of fluctuating demand and uncertainty in your production process. Learn from Paul Coombe, Supply Chain Director of leading glass manufacturer Nampak, how they changed from being defensive to drive their own profitable strategy.
Views: 488 AIMMSChannel
Model-Driven Digital Twins for Lower Risk Product Development
 
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Description: Digital twins are becoming an important tool for Industry 4.0 leaders to simulate machine behavior before physical production. Learn how digital twins can help you create better machine designs that get to market faster, all while reducing the high costs of commissioning issues. Abstract: A digital twin is a virtual model of your product, and the perfect companion for diagnostics, maintenance, and product innovations. By understanding system-wide interactions with digital twins, you'll be able to spot design issues early before having to build expensive prototypes. Once a design has been chosen, it can be connected to your controllers to test integration in a virtual commissioning phase, ironing out the issues you'd otherwise find on the production floor. In this presentation, join Graham Jackson of Maplesoft as he introduces the basics of a model-driven digital twin and explores their growing utility in the packaging industry through practical examples. Expect to leave this session with a better understanding of where digital twin techniques could fit in your development process, and learn the first steps of integration if you've never used digital twin technology before. No prior knowledge of model-based digital twins is necessary. For more information, visit us at: http://www.maplesoft.com/products/maplesim/?ref=youtube
Views: 246 Maplesoft
Webinar: ABSPII and Product-Driven Capacity Building for Emerging Markets
 
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To read the interactive chat feature on the right side of the recording, please select a high definition viewing option in the YouTube settings menu. The Agricultural Biotechnology Support Project II is a USAID-funded consortium of public and private sector institutions managed by Cornell University that focuses on the safe and effective development and commercialization of bioengineered crops as a complement to traditional agricultural approaches for small-scale farmers. ABSPII's management team will share the lessons learned from 10 years of supporting agricultural biotechnology research and product development in India, Bangladesh, the Philippines, Indonesia, Uganda, and Mali. Presentations will include an overview of the ABSPII philosophy and organization, highlights of banana research in Uganda and eggplant product development in Asia, best practices for communicating about agricultural biotechnology, and the benefits of public-private partnerships. The experiences here are a collective example of how the development of new technology became a driving force for capacity building for the potential opening of new markets. For more information and resources from the event, please visit http://agrilinks.org/events/agricultural-biotechnology-support-project-abspii-and-product-driven-capacity-building
Views: 41 USAID Agrilinks
Radical Product: The global movement that’s building vision-driven products - Radhika Dutt
 
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Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk. Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
Views: 75 FreshTilledSoil
Product Highlight - Driven Racing Preload Adjusters
 
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We like showcasing some of our favorite products that we carry in our subscription boxes for motorcyclists. Especially the ones that are both easy to install and use. Equipment that can really help you gain maximum fun and safety while riding your bike. This is one of those products. No long drawn out tutorial video necessary. Just watch and learn. However, please use caution when adjusting your bikes suspension by yourself. Always consult a certified mechanic if you need help figuring out the best suspension settings for you and your bike. You can get Driven Racing products from us in our Subscription box service or direct through the Driven Racing Website. bikergearclub.com drivenracing.com Music by: NIN Ghosts III - 26
Views: 54 Biker Gear Club
Value Driven Product Management
 
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Value driven product management methodology is based on the principal that customers don't buy the products, customers buy the values they obtain by using those products.
Views: 88 Jaideep Joshi
Behavior Driven Development vs. Traditional Development
 
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In this episode of Whiteboard Friday, we address Behavior Driven Development, aka BDD. We'll talk about what BDD is and compare it to a traditional development process. Watch the full Whiteboard Friday series: http://bit.ly/2nxk6kV A traditional development process begins with a stakeholder determining what the business needs are for the product and dictate that to the product owner. The product owner then writes the requirements on his or her own, leaving out the developer and tester. Because they were absent during the requirement writing, the developer and tester must translate the requirement into what actually needs to happen; the developer translates requirements to code, the tester must translate requirements to test cases and technical writer translates into technical documentation. A BDD process begins with the product owner, tester and developer collaborating around the requirements, asking questions and providing examples of the business need. Agreed upon requirements are defined as English-formatted scenarios. In BDD, the developers can then use the scenarios for automated tests and testers also use scenarios as the basis for their tests. The byproduct behavior driven development means moving away from silos to a more collaborative process, resulting in a more complete final product that what a traditional process can deliver. #BDD in a tweet: “Using examples at multiple levels to create a shared understanding and surface uncertainty to deliver software that matters.” -Dan North @tastapod
Views: 38184 QASymphony
Just Energy Customer-Driven Product Expansion
 
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Just Energy's vision for the future is built on what customers are telling us. They want a transformation in the products and services we deliver, particularly in the categories of health and wellbeing, security, and utility conservation. Perhaps most exciting, we're striving to build a concierge platform to enable the delivery of these products and services to every home. Not just those with the ability to choose their energy provider. Our concierge platform will expand our addressable market over eight times of what exists today. This is what "customer focused" looks like.
Catalog-Driven Concepts
 
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What does it mean to be truly catalog-driven? See how Sigma Catalog can be a central product, service and resource catalog for BSS/OSS systems.
Views: 3714 Sigma Systems
The Customer-Driven Product Process at NewsCred [Design Driven NYC / FirstMark]
 
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Rohun Gholkar, VP of Product at NewsCred, discusses how the company leverages customer feedback in the design and development process. NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands – Pepsi, Visa, Dell, ConAgra, Hewlett Packard, and more – with the best solutions in content creation, marketing management, cross-channel publishing, and measurement. To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit http://firstmarkcap.com.
Views: 255 Design Driven NYC
CUSTOMER DRIVEN MARKETING STRATEGY
 
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Views: 10561 Keiiiiiichi
What is OUTCOME-DRIVEN INNOVATION? What does OUTCOME-DRIVEN INNOVATION mean?
 
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What is OUTCOME-DRIVEN INNOVATION? What does OUTCOME-DRIVEN INNOVATION mean? OUTCOME-DRIVEN INNOVATION meaning - OUTCOME-DRIVEN INNOVATION definition - OUTCOME-DRIVEN INNOVATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics. Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI attempts to identify important but poorly served, and unimportant but over-served, jobs and outcomes. ODI focuses on customer-desired outcome rather than demographic profile in order to segment markets and offer well-targeted products. By knowing how customers measure value, companies are able to align the actions of marketing, development, and R&D with these metrics and systematically create customer value. Ulwick was granted the first of twelve patents on the ODI process in 1999. In late 1999, Ulwick introduced ODI to Clayton Christensen and demonstrated examples of how the process was executed, along with the results achieved. Christensen credits Ulwick and Richard Pedi of Gage Foods with the way of thinking about market structure used in the chapter "What Products Will Customers Want to Buy?" in his Innovator's Solution and called "jobs to be done" or "outcomes that customers are seeking". Sayan Chatterjee of Case Western Reserve University Published the concept of outcomes in the 1998 California management review article. Sayan Chatterjee. 1998. "Delivering desired outcomes efficiently: the creative key to competitive strategy." California Management Review, 40(2): This was subsequently reprinted by Harvard Business School press. Competitive Strategy: Business Fundamentals, Harvard Business School Press 2002 Jun 18, 7+ years after Ulwick began implementing this with real world examples. The original article by Chatterjee was presented in the Academy of Management National Conference in 1995 and was used by him in executive education and training as early as 1992. Instead of assuming what their customers want or need, typically product developers determine the voice of the customer(VOC). ODI takes VOC a step further by focusing on jobs-to-be-done rather than product improvements. The objective is to translate customers’ needs into products or services they can’t live without. ODI theory posits that companies typically collect the wrong kinds of input from their customers, and states that all the company should find out is what the customers’ ultimate output goal is: what they want the product or service to do for them, not how it should do it. The goal of the method is to help companies discover new product and service opportunities. According to Ulwick, ODI is the culmination of 20 years of studying innovation methodology. In 2002, it was introduced in the Harvard Business Review, and expanded upon in Ulwick's 2005 book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. In 2016, Ulwick published Jobs to be Done: From Theory to Practice to explain the process for converting "Jobs Theory" to practice.
Views: 163 The Audiopedia
Customer Experience & Product Experience | Driven to Delight
 
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Bart Herring, General Manager Product Management for MBUSA responds to the question of how does customer experience fit with great products?
Amazon Marketplace - Day One: Stories of Entrepreneurship - Driven Products
 
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John Derringer started out in his dad’s shed with $600. He had bought some wheels for his old Subaru, picking up an extra pair and selling them for a profit online. That got him hooked. Eventually Dad got tired of him taking up the garage space, so he moved to a Public Storage facility, then his first warehouse and performance auto shop. John channeled his listless personality—one that got him in trouble in the past, including a brief jail visit after trying to evade police on a motorcycle—into creating a successful business. It took some tough decisions—closing down the auto shop to concentrate on online sales meant leaving behind weekends at the racetrack—but it’s been a boon for the business. Amazon sales continue to accelerate faster than those on other marketplaces, and John attributes that to product reviews.
Views: 638 Sell on Amazon
What is VALUE-DRIVEN DESIGN? What does VALUE-DRIVEN DESIGN mean? VALUE-DRIVEN DESIGN meaning
 
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What is VALUE-DRIVEN DESIGN? What does VALUE-DRIVEN DESIGN mean? VALUE-DRIVEN DESIGN meaning - VALUE-DRIVEN DESIGN definition - VALUE-DRIVEN DESIGN explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Value-driven design (VDD) is a systems engineering strategy based on microeconomics which enables multidisciplinary design optimization. Value-driven design is being developed by the American Institute of Aeronautics and Astronautics, through a program committee of government, industry and academic representatives. In parallel, the US Defense Advanced Research Projects Agency has promulgated an identical strategy, calling it Value centric design, on the F6 Program. At this point, the terms value-driven design and value centric design are interchangeable. The essence of these strategies is that design choices are made to maximize system value rather than to meet performance requirements. This is also similar to the value-driven approach of agile software development where a project's stakeholders prioritise their high-level needs (or system features) based on the perceived business value each would deliver. Value-driven design is controversial because performance requirements are a central element of systems engineering. However, value-driven design supporters claim that it can improve the development of large aerospace systems by reducing or eliminating cost overruns which are a major problem, according to independent auditors. Value-driven design creates an environment that enables and encourages design optimization by providing designers with an objective function and eliminating those constraints which have been expressed as performance requirements. The objective function inputs all the important attributes of the system being designed, and outputs a score. The higher the score, the better the design. Describing an early version of what is now called value-driven design, George Hazelrigg said, "The purpose of this framework is to enable the assessment of a value for every design option so that options can be rationally compared and a choice taken." At the whole system level, the objective function which performs this assessment of value is called a "value model." The value model distinguishes value-driven design from Multi-Attribute Utility Theory applied to design. Whereas in Multi-Attribute Utility Theory, an objective function is constructed from stakeholder assessments, value-driven design employs economic analysis to build a value model. The basis for the value model is often an expression of profit for a business, but economic value models have also been developed for other organizations, such as government. To design a system, engineers first take system attributes that would traditionally be assigned performance requirements, like the range and fuel consumption of an aircraft, and build a system value model that uses all these attributes as inputs. Next, the conceptual design is optimized to maximize the output of the value model. Then, when the system is decomposed into components, an objective function for each component is derived from the system value model through a sensitivity analysis. A workshop exercise implementing value-driven design for a global positioning satellite was conducted in 2006, and may serve as an example of the process. Implementation of value-driven design on large government systems, such as NASA or ESA spacecraft or weapon systems, will require a government acquisition system that directs or incentivizes the contractor to employ a value model. Such a system is proposed in some detail in an essay by Michael Lippitz, Sean O'Keefe, and John White. They suggest that "A program office can offer a contract in which price is a function of value," where the function is derived from a value model. The price function is structured so that, in optimizing the product design in accordance with the value model, the contractor will maximize its own profit. They call this system Value Based Acquisition.
Views: 245 The Audiopedia
3 Awesome Minimum Viable Products (MVPs)
 
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What are the best MPVs of all time? I've absolutely no idea... but Buffer, Dropbox and Zappos are three of my favourites. Grab your FREE Lean Startup Cheat Sheet: http://www.developmentthatpays.com/cheatsheets/the-lean-startup 0:15 - Ground rules for a perfect MVP 1:00 - Buffer's MVP 1:58 - Dropbox's MVP 3:23 - Zappos' MVP LINKS - Steven Cohn: https://www.linkedin.com/pulse/death-minimum-viable-product-steven-cohn - Buffer: https://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it - Dropbox: http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/ - Zappos: http://www.bullethq.com/blog/lean-startup-zappos-how-zappos-validated-their-business-model-with-lean/ → SUBSCRIBE for a NEW EPISODE every WEDNESDAY: http://www.DevelopmentThatPays.com/-/subscribe Music: 260809 Funky Nurykabe: ccmixter.org/files/jlbrock44/29186 ------------------- 35. 3 Awesome Minimum Viable Products (MVPs) Today, we're going to take a look at three of my favourite examples of Minimum Viable Products (MVPs). Before diving in. let's establish some ground rules for a "proper" MVP It's got to be Minimal It's got to be Viable And it's got to be a Prod... Actually No, it does not need to be a Product. (I'll be showing you a great example of a "non-product" in a minute or two.) Some have argued that the word "Product" in MVP is unhelpful. Steven Cohn has made a strong case for the word "Experiment". I agree. But for now let's stick with the "P" and temporarily re-define it to.... Pre-meditated. Meaning that the MVP must be a deliberate attempt to learn about the market. This rules out cases that look like MVPs in retrospect, but were really full products that - to everyone's surprise - developed into something big. Let's get going. No. 3 - Buffer ------ Buffer is a application that makes it easy to share content on social media. Here's what they put on the their site. A test, certainly. But it falls short of an MVP in my opinion. Their next test was better. They slotted this page in-between the other two pages. Now visitors to the website are not just saying "This is interesting" They're saying "I want to BUY this". Okay, there's nowhere to input your credit card details. But anyone who got this far was at least prepared to think about parting with their money. As co-founder Joel Gascoigne said: "After this result, I didn’t hesitate to start building the first minimal version of the real, functioning product." Minimal - certainly Viable - yes Pre-mediated - check Buffer's current valuation is something close to $400 million No. 2 - Dropbox ---- Dropbox, as I'm sure you know, is a file synchronisation service. Edit a file on your desktop... ... and seconds later its updated on all of your other devices. Rewind to the early days. The team - entirely composed of techies - had the basic synchronisation working. That was the easy bit. The hard bit was going to be to achieve the same trick on pretty well every platform: Mac, Windows, iPhone, etc. Given that the team was all techies, you'd have put money on them diving straight in. But CEO Drew Houston did something surprising. He made a video. The video - just three minutes long - demonstrated the synch process end to end. But it was more than just a demo: it was full of techie in-jokes... designed to appeal to early adopters. It worked like a charm In Drew's words: “It drove hundreds of thousands of people to the website. Our beta waiting list went from 5,000 people to 75,000 people literally overnight. It totally blew us away.” Minimal - Yes Viable - Not a product that could be used, but a product that could be demonstrated. Pre-Meditated - Yes Dropbox went on to do quite well. It's current value stands between $5 and $10 BILLION. No. 1 - Zappos ---- It's 1999. Co-founder Nick Swinmurn wanted to build an online store for shoes. But would people use it Here's how he went about finding out. He popped down to lis local shoe shops he went into the shops and... ... I sh!t you not... he PHOTOGRAPHED PAIRS OF SHOES! The photos were uploaded to a super-simple website. If someone clicked on the button to buy a pair Nick would pop down to the store and... BUY THE SHOES! Zero infrastructure. Zero inventory. Minimal - definitely Viable - This time it's not even up for discussion. Most definitely: real customers; real money changing hands; real shoes! Pre-meditated Check. Zappos went on to do quite well: it was acquired by Amazon in 2009 for a cool $1.2 billion. Your thoughts, please! ---- Buffer, Dropbox and Zappos. Three of my favourite MVPs. What do you think of my choices Any you disagree with Let me know in the comments. And I'd also like to he https://www.youtube.com/watch?v=xPJoq_QVsY4 https://www.youtube.com/watch?v=cjCCS3DxZRo
Views: 60080 Development That Pays
Data-Driven Product
 
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Maggie Jan of Keen.io speaking at Industry 2016. http://indsum.com
Views: 135 Product Collective
Multi-product vision driven shelf ready packaging line for wet-wipes
 
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The enhanced IG machine series is part of the new generation of multi-Delta vision guided robotic loading units, capable of loading flexible or rigid products into RSC cases, boxes, trays and other containers. One of the latest and most comprehensive Cama personal care application utilizes a complete robotic line to pack flowpacks in multi-varieties and multi-layers with different collations. Features: - Shelf-Ready configurations with maximum flexibility; - High OEE by means of vision system and robotics under one integrated frame; - Flat and on-edge configurations for single and multi-products.
Views: 410 Cama Group
Pure Definition® "Driven By Passion & Innovation"
 
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OUR MISSION Our mission at Pure Definition® is to develop effective and durable detailing products with passion and industry leading innovation. DRIVEN BY PASSION & INNOVATION Established by car enthusiasts for car enthusiasts, built on the foundations of passion and innovation. All Pure Definition products are purpose built and developed from the ground up focusing on leading-edge innovative technologies. Creating revolutionary results for the purest definition. We are passionate about what goes into our products and want you to care as much about what detailing treatments you put onto your car as we do. Our products are designed to work simply and effectively, while dealing with the specific issues faced in car care, guaranteeing a quality finish. SHOP NOW - https://www.pure-definition.co.uk
Views: 927 Pure Definition
The Mission-Driven Startup
 
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Nilan Peiris – VP of Growth, TransferWise Making money fly around the world, instantly, for almost zero cost at the touch of a button. That's the promise of TransferWise. Nilan will talk through how finding TransferWise’s cause has enabled it to build a culture that builds a product that grows itself. About Nilan Prior to TransferWise Nilan was VP Growth at HouseTrip, in charge of scaling the company’s growth in the European market. He’s also worked as Chief Marketing Technology Officer at Holiday Extras, where he was responsible for all areas of technology, marketing and customer acquisition. Nilan also advises a number of early stage startups on growth and getting to traction.
Views: 185 JAM London
Product Line Manager Perspective: Evolving Product Requirements Driven by Usage Data
 
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The product line manager needs to ensure that performance on new models is consistently evaluated for further optimization and improvement. This video shows how product development strategies are continuously evolving and how changes are efficiently handled.
Views: 284 PTC
2000 Series Early Riser Planter: Customer Driven Product Development
 
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We listed to you when redesigning the new 2000 series Early Riser Planter from the ground up.
Views: 5105 Case IH North America
Practical Product - Ep. #11, Reify: An Engineering Driven Marketing Consultancy
 
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Subscribe in iTunes - https://itunes.apple.com/us/podcast/practical-product/id1133760449 In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their "3 pillars framework" for evaluating the effectiveness of pricing, packaging, and product messaging. For more developer focused content, visit https://www.heavybit.com/library
Views: 15 Heavybit
Simulation-driven Design to Automate Simulation Processes
 
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Another way to enable simulation-driven design is by automating the simulation process. Watch this demonstration to see how automated simulation processes can help designers build better products faster while reducing the demand for routine analyses on your simulation team. http://www.siemens.com/plm/simulation-driven-design
Views: 896 Siemens PLM
Marketing Banking Products in an Image-Driven Culture - Andrew Davidson
 
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The old adage that “a picture is worth a thousand words” couldn’t be more true. In today’s time-constrained, hyper-wired world, marketers have just seconds to get their message across. Andrew Davidson explains why you must tap the power of images, and showcases brands that are on the cutting edge of this important trend.
Views: 348 TheFinancialBrand
Business analyst role in plan and agile driven approaches and skills needed
 
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http://www.techgig.com/expert-speak/Business-analyst-role-in-plan-and-agile-driven-approaches-and-skills-needed-480 In the practice of business analysis people come from diverse backgrounds. There may be people belonging to a product oriented company who define and deliver commercial products or you may work in an organization delivering IT solutions or you may have a background of domain experience or a tester who got into the role of a business analyst. Regards less of how any one comes into the role of Business analysis all competent business analyst need to have essential skill sets to make their business analysis job more effective and productive. The topic mentioned would focus on the essential skill sets that are required for a business analyst. In the current scenario rapidly changing market conditions are requiring companies to shorten the delivery life cycles and delivery value to customers in shorter spans of time and hence the companies have started looking at new ways of development process and so is the reason for a shift to agile way of development. In this context the role of business analyst has gained lot of importance and so the Session will also focus on the role of a business analyst in both plan driven and agile change driven approaches.
Views: 14035 TechGig
Demand-Driven Supply Chain: Create a 'Pull' Supply Chain Driven by Consumer Demand
 
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http://www.capgemini.com/consumer-products-retail/integrate-and-collaborate-across-the-value-chain/demand-driven-supply-chain When shopping, consumers want to find the right product, in the right place, at the right time. But for consumer products and retail companies, this isn't always easy. Planning and fulfillment are not always in synch. The supply and demand chain is complex. And getting real-time data is challenging. This makes it hard for them to consistently meet consumer demand. Capgemini is here to help with our Demand-Driven Supply Chain offering, which helps companies create a "pull" supply chain driven by consumer demand.
Views: 11570 Capgemini
Making Data Driven Product Decisions // Charity Water [Hosted by FirstMark]
 
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Deepa Subramaniam, Director of Product at charity: water, presented at Design Driven in March 2015. She discussed charity: water's approach to making informed, data-driven product design decisions. To find out more about Design Driven NYC, visit http://designdrivennyc.com/. To find out more about FirstMark, visit http://firstmarkcap.com.
Views: 541 Design Driven NYC
Driven Carb Defender Product Spotlight Video
 
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Driven's Lubrication Oil Specialist, Lake Speed Jr., explains the harmful effects that Ethanol has on carburetors. Lake Speed Jr. explains that Carb Defender can solve these problems in your Hot Rod, Classic Car, Race Car, boat or even your small engine. www.drivenracingoil.com Purchase Carb Defender HERE http://www.drivenracingoil.com/dro/catalogsearch/result/?q=carb+defender
Views: 2845 Driven Racing Oil
Data Driven Decision Making
 
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How do you know if you are making the right decisions on your product or project? How do you know that you're measuring the correct metrics to determine success? In this talk, two Cloud Foundry Product Managers will describe how to design the correct measurable indicators to build an understanding of your product, how to monitor those metrics over time, and how to build feedback loops to course-correct and determine the success of short-term initiatives and features. Speakers: Zoe Vance Senior Product Manager, Pivotal Denise Yu Software Engineer, Pivotal Filmed at SpringOne Platform 2018
Don't #@!% the Customer - 3 Steps to Being a Customer Driven Business - Jay Simons
 
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Jay Simons, President of Atlassian, describes its unique approach to being customer driven. Hear how the company behind one of last year's most successful tech IPOs gauges customer success. You'll learn how the trifecta of listening, learning and leveraging user feedback can improve your product organization, increase customer satisfaction and enhance your entire company.
Definition of Employee-Driven Innovation (EDI)
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 86 Nurhayati Mokhtar
How To Have A Customer Driven Marketing Strategy
 
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★★✅Our #1 Recommended System To Make A Full-Time Income Online CLICK HERE ➡️http://workwithaceandrich.com/click/YTBYL ► Website: http://AceandRich.com ► Facebook: https://www.facebook.com/aceandrich ► Instagram: https://www.instagram.com/aceandrich ► Twitter: https://www.twitter.com/aceandrich In today's video I want to share with you how to have a customer driven marketing strategy for your online or offline business. DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 52 Freedom By Design
What are Engine Driven Pumps?
 
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Engine driven pumps are driven by means of an external engine as opposed to an electric motor. These pumps are often mounted on some type of frame. Engine driven pumps are well suited for applications in which there is no direct source of electricity or if pump portability is an important need. Common examples include construction sites and mining operations. PumpProducts.com carries engine driven pumps from top brands such as AMT, Berkeley and Goulds at competitive prices. Engine and frame included with certain models. Pump Products' applications engineers are happy to work with customers to figure out the right pump for your application and budget. Call 1800-429-0800 to speak to an expert. Subscribe to our channel for more how-to guides, product highlights and general information about pumps. Main website: http://bit.ly/1PfXHjM Blog: https://www.pumpproducts.com/blog/category/tips-how-tos/ Facebook: https://www.facebook.com/pumpproductsinc/ Twitter: https://twitter.com/pumpproducts
Views: 13 Pump Products