Search results “Product driven definition”
How to Create Product-Driven Growth
Kieran Flanagan, VP Marketing at HubSpot, answers vital questions such as how to leverage existing platforms; how to add virality to the product and how to quickly introduce the value of the product to the customer.
Views: 639 SaaStock
Growth Hacking: Data and Product Driven Marketing - David Arnoux
From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He will empower you to enter a new era of data and product driven marketing. He will explain what he means with the growth hacking mindset and how to how to apply the growth hacking process for your organization. About David Arnoux (Growth Tribe): David Arnoux is a growth hacking expert. He has helped over a hundred companies implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks Watch more from OSCON Amsterdam 2015: https://goo.gl/VeF8tq Visit the OSCON website: http://oscon.com Don't miss an upload! Subscribe! http://goo.gl/szEauh Stay Connected to O'Reilly Media by Email - http://goo.gl/YZSWbO Follow O'Reilly Media: http://plus.google.com/+oreillymedia https://www.facebook.com/OReilly https://twitter.com/OReillyMedia
Views: 50169 O'Reilly
How Marketers Can Build Product Driven Companies - HubSpot
Companies that are product driven grow faster, experience lower churn, are more believable, and attract the best talent. But building a compelling identity and narrative internally and externally around your product isn't easy and won't just happen on it's own. The trick is aligning marketing with product and tapping into larger narratives you can make your own. During this session I'll break down the strategies I've learned during my career at companies like Wildfire, Google, and HubSpot. ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ MENTIONED IN THIS VIDEO ▼▼▼ For more talks about product-led growth, be sure to subscribe and check out http://productledsummit.com/ What were your takeaways? Let us know in the comments below. If you enjoyed the talk, please give it an upvote. 👍 Get free training videos, invites to private events, and cutting edge business strategies: https://trafficiscurrency.com/ ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SUBSCRIBE ▼▼▼ https://www.youtube.com/channel/UChJxmQch29zsNI5V44zMTGw/?sub_confirmation=1 ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SOCIAL MEDIA ▼▼▼ Twitter: https://twitter.com/trafficcurrency Facebook: https://www.facebook.com/trafficiscurrency LinkedIn: https://www.linkedin.com/company/traffic-is-currency/ Instagram: https://www.instagram.com/TrafficIsCurrency ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ ABOUT TRAFFIC IS CURRENCY ▼▼▼ We started Traffic Is Currency to help subscription businesses learn how to launch and optimize free trial and freemium models. To further this mission, we’ve created the Product-Led Summit http://productledsummit.com/ and wrote an entire book about Product-Led Growth which you can find here: https://trafficiscurrency.com/product-led-growth-book/
Experiment-Driven Products: Learning From 1M+ Experiments | INDUSTRY: The Product Conference 2018
With Jon Noronha, Director of Product Management at Optimizely When it comes to product development, experimenting badly can be worse than not experimenting at all. As one of the most powerful tools available to product teams, when done right experimentation allows teams to iterate gradually and validate ideas with data. While experimentation is increasingly becoming a staple of most product teams, many are struggling to do it right. During this talk, Jon will share his blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 176 Product Collective
Product Line Manager Perspective: Evolving Product Requirements Driven by Usage Data
The product line manager needs to ensure that performance on new models is consistently evaluated for further optimization and improvement. This video shows how product development strategies are continuously evolving and how changes are efficiently handled.
Views: 328 PTC
Catalog-Driven Concepts
What does it mean to be truly catalog-driven? See how Sigma Catalog can be a central product, service and resource catalog for BSS/OSS systems.
Views: 4443 Sigma Systems
Product Management in Ukrainian Technology-Driven Companies
Three renowned experts - Scott Sehlhorst, product management and strategy consultant, lecturer at Dublin Institute of Technology and Lviv Business School of Ukrainian Catholic University, Yuri Gaiduchok, Head of Business Analysis and Product Management at Ciklum and Anastasiya Markuts, Academic Director in Technology Management Program at Lviv Business School of Ukrainian Catholic University explained what the path from technology engineering to product managing is, how it should work and what is the definition of success in 2017. _ Subscribe to UATV English: https://goo.gl/VHU7bk Facebook: https://www.facebook.com/UATVEN Twitter: https://twitter.com/UATV_en Instagram: https://www.instagram.com/uatv.en Medium: https://medium.com/@UATV_English Watch UATV live: http://uatv.ua
Views: 113 UATV English
It's a Consumer-Driven World - What It Means for Your Business
Why do you need a consumer-driven supply chain? Today's consumers want the right price, the best quality, and they want it now! What does that mean for your business? Your business success - or failure - eventually depends on whether your end-consumers are satisfied. All businesses exist to eventually serve an end-consumer. Shouldn't your company be doing all of the right things to ensure success -- and the consumer's satisfaction? But few businesses are actually driven by what consumers actually want... ► Subscribe to our channel here: https://www.youtube.com/channel/UCq1YT1kWKED0wsVdluDi3JA?sub_confirmation=1 Follow us online here: LinkedIn: https://www.linkedin.com/company/15575/ Website: http://www.onenetwork.com/ Blog: http://supplychainbeyond.com/ Facebook: https://www.facebook.com/OneNetworkEnterprises/ Twitter: https://twitter.com/onenetwork
How to make sure your product is user-driven with Julie Price (WG'08)
For this Penn Wharton Entrepreneurs Workshop, Julie Price, WG'08, Design, Desirability and UX Research Consultant, will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research. In this workshop, Julie will discuss: • Ideating and testing early concepts through a rapid iterative approach • How to talk to test participants and design useful and valid experiments • How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing • How to listen to your test or interview subjects (what they mean vs what they say)
Views: 1174 Wharton School
The Customer-Driven Product Process at NewsCred [Design Driven NYC / FirstMark]
Rohun Gholkar, VP of Product at NewsCred, discusses how the company leverages customer feedback in the design and development process. NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands – Pepsi, Visa, Dell, ConAgra, Hewlett Packard, and more – with the best solutions in content creation, marketing management, cross-channel publishing, and measurement. To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit http://firstmarkcap.com.
Views: 260 Design Driven NYC
Demand-Driven Supply Chain: Create a 'Pull' Supply Chain Driven by Consumer Demand
http://www.capgemini.com/consumer-products-retail/integrate-and-collaborate-across-the-value-chain/demand-driven-supply-chain When shopping, consumers want to find the right product, in the right place, at the right time. But for consumer products and retail companies, this isn't always easy. Planning and fulfillment are not always in synch. The supply and demand chain is complex. And getting real-time data is challenging. This makes it hard for them to consistently meet consumer demand. Capgemini is here to help with our Demand-Driven Supply Chain offering, which helps companies create a "pull" supply chain driven by consumer demand.
Views: 12449 Capgemini
Behavior Driven Development vs. Traditional Development
In this episode of Whiteboard Friday, we address Behavior Driven Development, aka BDD. We'll talk about what BDD is and compare it to a traditional development process. Watch the full Whiteboard Friday series: http://bit.ly/2nxk6kV A traditional development process begins with a stakeholder determining what the business needs are for the product and dictate that to the product owner. The product owner then writes the requirements on his or her own, leaving out the developer and tester. Because they were absent during the requirement writing, the developer and tester must translate the requirement into what actually needs to happen; the developer translates requirements to code, the tester must translate requirements to test cases and technical writer translates into technical documentation. A BDD process begins with the product owner, tester and developer collaborating around the requirements, asking questions and providing examples of the business need. Agreed upon requirements are defined as English-formatted scenarios. In BDD, the developers can then use the scenarios for automated tests and testers also use scenarios as the basis for their tests. The byproduct behavior driven development means moving away from silos to a more collaborative process, resulting in a more complete final product that what a traditional process can deliver. #BDD in a tweet: “Using examples at multiple levels to create a shared understanding and surface uncertainty to deliver software that matters.” -Dan North @tastapod
Views: 49165 QASymphony
#11 - Zomato's Ex-product Designer, Aiswarya Kolisetty, on Data Driven Design
Aiswarya Kolisetty is currently working with Booking.com. We spoke to her when she was a part of the four member design team at Zomato. She has previously worked with Ford and Tesla too. Aiswarya's portfolio: https://aiswaryakolisetty.com LIKE, SHARE & SUBSCRIBE to our channel to get updates about our episodes and events. Links: SOUNDCLOUD: https://soundcloud.com/unpixelate iTUNES: https://goo.gl/un5aFf BLOG: https://unpixelate.wordpress.com/ FACEBOOK: https://www.facebook.com/unpixelate/ TWITTER: https://twitter.com/unpixelate INSTAGRAM: https://www.instagram.com/unpixelate/ RONAK'S PORTFOLIO: https://www.ronaklaungani.com/ Music by: bensound.com
Data-driven Market Intelligence // Jonah Lopin, Crayon (FirstMark's Data Driven)
Jonah Lopin, Founder and CEO at Crayon, spoke at Data Driven NYC in February 2018. He talked about how Crayon tracks the digital footprint for a company. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark Capital.
Views: 533 Data Driven NYC
What is MISSION-DRIVEN MARKETING? What does MISSION-DRIVEN MARKETING mean? MISSION-DRIVEN MARKETING meaning - MISSION-DRIVEN MARKETING definition - MISSION-DRIVEN MARKETING explanation. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Mission-driven marketing, or mission-based marketing refers to a strategic marketing approach which uses an organization’s core mission as the foundation and focus of its marketing communications. Philosophically, it is based on the organization’s desire to promote the purpose, aim, and goals of the organization, as outlined in its mission statement, and to communicate the benefits of achieving those goals to its stakeholders. The term, mission-driven marketing, has historically been associated with the non-profit sector, and non-governmental organizations, as early as 1998. Mission-driven marketing philosophy and strategy has also been applied in the healthcare and education sectors, and is increasingly being adopted by businesses as part of their corporate social responsibility and philanthropy initiatives. A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious. Typically, mission-driven organizations, are formed and/or managed to accomplish goals that extend beyond profits for stakeholders, shareholders, and owners to include a societal benefit. This could include an array of focus areas such as, education, youth development, protecting the environment, caring for the sick, fighting poverty, and promoting spirituality. Companies who adopt fair trade or environmental sustainability business practices could also be considered as an organization with a mission-driven focus. Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final determining factor. It has also been defined as being "mission-based and market driven". Such businesses are increasingly being referred to as a "conscious business", or engaging in "conscious capitalism". The organization's values then provide a foundation for its marketing messages.
Views: 52 The Audiopedia
Advanced product selection within 30 seconds | Right Information
Selection software is extremely important for enterprises of any levels to engage clients and meet their individual requirements. We make sure that better product selection leads to better sales performance. Guide your client, let him configure, find and select the right product within seconds. Nowadays, your customer is digitally-driven which mean that your product information should be accessible any time and from any device. Trying to find a specific product in your lists or brochures will cost your customer time and most likely he will not come back again.
Views: 24 Right Information
Grow Your Business with Data-Driven Marketing Strategies | TahaMedia
OMAR TAHA: My ideal client is a client that is doing relatively well in the market. They have a strong marketing position, yet there are in efficiencies in their backend marketing infrastructure. That sounds like a mouthful but what that means is that they're not tracking the necessary data that could get them more recurrent business, more recurring clients. That client just necessarily has the raw data but it's for us to bring it together and get them to the next level and set up that infrastructure so they're collecting the data making their company more profitable and more valuable to potential investors or buy-outs. A lot of my competition is very short-term because a lot of clients are short-term. They think that immediate boost in revenue, that means that's a good marketing firm. However, with me ... I have a former investment banking experience and I'm very much into valuation and buy-outs and so forth ... is getting the long-term valuation for your company through marketing. And so with us, we're more of a long-term data-driven consulting firm where we focus on teaching our clients and coaching our clients to set up this infrastructure that gets the most value per customer, in addition to that, decreasing the ad spend so you're having a higher profit and a long-term strategy of collecting more data and getting smarter than your competitors. Many of the companies we work for, they have a unique selling position. However, in the market today, things are getting much more competitive and we have companies stealing each other's unique selling positions all the time. What makes people different in the market and gets them results time and time again is just communicating a unique mechanism. What is a unique mechanism? It's the one thing that makes your company so unique that your competitors can't even compete with. And a lot of times, there's confusion on, I don't have a unique mechanism. And what we tell a lot of our companies is just name what you do. Just implementing that one strategy will get results time and time again. The mistakes that people are making out there is blatant copying, copying your competitor's ads, copying the messaging and so forth. That does not work well and I don't advise anybody to go ahead and do that. First off is you're not collecting the same data on the backend. If you're copying an ad, you don't know if that ad is actually working. You might be copying the wrong thing, that's number one. Number 2 is that when you end up copying, you'd then become a me-too product. You're going to get ignored almost immediately. And the third reason why you don't want to do that, you can't be better than your competitors if you are copying them. What's the point of doing business if you can't be the best? I got my first client in the B2B space at the tender age of 22 years old. Essentially, I had a unique selling proposition which was I brought Wall Street executives to Dubai. And that was in 2006, when I first started it, was like a complete novelty. Every single company that I would speak to would be like, "Great. How do we sign up?" So, just having that unique selling position, by the time I was 24 we had about I think the six of the top 10 investment banks as clients. The biggest opportunity that I've seen over the last year is the emergence of a clean LinkedIn. LinkedIn in the B2B space has always been a form to get more client engagement and more clientele. And they've really cleaned up their act through video content, video ads. For us personally, we tend to use the LinkedIn messenger ads or the InMails all the time and they've worked on a consistent basis. And they continue to work because most of the time people get four or five messages on LinkedIn daily at most, whereas in their email box, they're getting 20 or 30 emails. Companies reading our emails and engaging with us is a lot more likely, so we're really bullish on the LinkedIn InMail strategy. The best book that I've read in business and marketing has been Breakthrough Advertising by Eugene Schwartzman. I went to the Wharton School, got my MBA in marketing. And that single book has taught me much more than any MBA. Essentially what the book teaches is that customers have heard of your messaging before. Unless you're having a trip to Mars or something about they've never heard before, getting customer's attention is almost impossible back in the 30s. Imagine how it is today. And the book is a classic in helping you create a unique selling position that will grab your customer's attention over and over again. And once you learned the methodology of Breakthrough Advertising, you can constantly do that for each and every product or service that you offer.
Views: 198 B2BNXT
Radical Product: The global movement that’s building vision-driven products - Radhika Dutt
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk. Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
Views: 170 FreshTilledSoil
#ProductCon NYC: Achieving Purpose-Driven Product Development by Dir. of Product at Mastercard
Product Management Event at #ProductCon NYC about How to Achieve Purpose-Driven Product Development by Director of Product at Mastercard. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: https://prdct.school/2MCo3q0 Find out more about us: https://prdct.school/2MD2PZf 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data, Digital Marketing and Blockchain courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix. Our classes are part-time, designed to fit into your work schedule. Our campuses are online and in 15 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prdct.school/2MD2PZf In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data, Coding, Digital Marketing and Blockchain. Click here to see what we have coming up: https://prdct.school/2PbfcbD Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Strategy #TechSkills #Product
What is OUTCOME-DRIVEN INNOVATION? What does OUTCOME-DRIVEN INNOVATION mean? OUTCOME-DRIVEN INNOVATION meaning - OUTCOME-DRIVEN INNOVATION definition - OUTCOME-DRIVEN INNOVATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics. Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI attempts to identify important but poorly served, and unimportant but over-served, jobs and outcomes. ODI focuses on customer-desired outcome rather than demographic profile in order to segment markets and offer well-targeted products. By knowing how customers measure value, companies are able to align the actions of marketing, development, and R&D with these metrics and systematically create customer value. Ulwick was granted the first of twelve patents on the ODI process in 1999. In late 1999, Ulwick introduced ODI to Clayton Christensen and demonstrated examples of how the process was executed, along with the results achieved. Christensen credits Ulwick and Richard Pedi of Gage Foods with the way of thinking about market structure used in the chapter "What Products Will Customers Want to Buy?" in his Innovator's Solution and called "jobs to be done" or "outcomes that customers are seeking". Sayan Chatterjee of Case Western Reserve University Published the concept of outcomes in the 1998 California management review article. Sayan Chatterjee. 1998. "Delivering desired outcomes efficiently: the creative key to competitive strategy." California Management Review, 40(2): This was subsequently reprinted by Harvard Business School press. Competitive Strategy: Business Fundamentals, Harvard Business School Press 2002 Jun 18, 7+ years after Ulwick began implementing this with real world examples. The original article by Chatterjee was presented in the Academy of Management National Conference in 1995 and was used by him in executive education and training as early as 1992. Instead of assuming what their customers want or need, typically product developers determine the voice of the customer(VOC). ODI takes VOC a step further by focusing on jobs-to-be-done rather than product improvements. The objective is to translate customers’ needs into products or services they can’t live without. ODI theory posits that companies typically collect the wrong kinds of input from their customers, and states that all the company should find out is what the customers’ ultimate output goal is: what they want the product or service to do for them, not how it should do it. The goal of the method is to help companies discover new product and service opportunities. According to Ulwick, ODI is the culmination of 20 years of studying innovation methodology. In 2002, it was introduced in the Harvard Business Review, and expanded upon in Ulwick's 2005 book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. In 2016, Ulwick published Jobs to be Done: From Theory to Practice to explain the process for converting "Jobs Theory" to practice.
Views: 340 The Audiopedia
Data-Driven Product
Maggie Jan of Keen.io speaking at Industry 2016. http://indsum.com
Views: 147 Product Collective
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Views: 14253 Keiiiiiichi
Making Data Driven Product Decisions // Charity Water [Hosted by FirstMark]
Deepa Subramaniam, Director of Product at charity: water, presented at Design Driven in March 2015. She discussed charity: water's approach to making informed, data-driven product design decisions. To find out more about Design Driven NYC, visit http://designdrivennyc.com/. To find out more about FirstMark, visit http://firstmarkcap.com.
Views: 563 Design Driven NYC
Webinar: ABSPII and Product-Driven Capacity Building for Emerging Markets
To read the interactive chat feature on the right side of the recording, please select a high definition viewing option in the YouTube settings menu. The Agricultural Biotechnology Support Project II is a USAID-funded consortium of public and private sector institutions managed by Cornell University that focuses on the safe and effective development and commercialization of bioengineered crops as a complement to traditional agricultural approaches for small-scale farmers. ABSPII's management team will share the lessons learned from 10 years of supporting agricultural biotechnology research and product development in India, Bangladesh, the Philippines, Indonesia, Uganda, and Mali. Presentations will include an overview of the ABSPII philosophy and organization, highlights of banana research in Uganda and eggplant product development in Asia, best practices for communicating about agricultural biotechnology, and the benefits of public-private partnerships. The experiences here are a collective example of how the development of new technology became a driving force for capacity building for the potential opening of new markets. For more information and resources from the event, please visit http://agrilinks.org/events/agricultural-biotechnology-support-project-abspii-and-product-driven-capacity-building
Views: 39 USAID Agrilinks
Webinar: How to Build Data Driven Roadmaps by Nike Sr Global PM
From this webinar you'll learn more about what it means to be a technical Product Manager and how to build a data-driven roadmap to align with the strategy of a modern technology driven company. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Find out more about us: https://www.productschool.com 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://www.productschool.com In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: https://www.productschool.com/product-management-events Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A
Data Driven Decision Making
How do you know if you are making the right decisions on your product or project? How do you know that you're measuring the correct metrics to determine success? In this talk, two Cloud Foundry Product Managers will describe how to design the correct measurable indicators to build an understanding of your product, how to monitor those metrics over time, and how to build feedback loops to course-correct and determine the success of short-term initiatives and features. Speakers: Zoe Vance Senior Product Manager, Pivotal Denise Yu Software Engineer, Pivotal Filmed at SpringOne Platform 2018
What is Growth Hacking - Data Driven Marketing 2018
The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 26958 Growth Tribe
Just Energy Customer-Driven Product Expansion
Just Energy's vision for the future is built on what customers are telling us. They want a transformation in the products and services we deliver, particularly in the categories of health and wellbeing, security, and utility conservation. Perhaps most exciting, we're striving to build a concierge platform to enable the delivery of these products and services to every home. Not just those with the ability to choose their energy provider. Our concierge platform will expand our addressable market over eight times of what exists today. This is what "customer focused" looks like.
Value Driven Product Management
Value driven product management methodology is based on the principal that customers don't buy the products, customers buy the values they obtain by using those products.
Views: 93 Jaideep Joshi
Materials engineering in selection software | Right Information
Customers today are digitally-driven which means that your products should be available to select online. Without engineering knowledge, it might be difficult to make a decision about the right product so our software helps to transfer this knowledge to the user-friendly tool and support the user in the whole process. See more at http://www.rightinformation.com/solutions
Views: 11 Right Information
System Engineering Brief: Managing Complexity with a Systems Driven Approach
This Systems Engineering brief provides you with a quick overview of how you can meet system requirements, mitigate risk and achieve performance targets by leveraging a “closed-loop” model-based systems-driven approach to product development. To learn more about Systems Engineering, check out our blog posts in this topic - http://community.plm.automation.siemens.com/t5/Teamcenter-Blog/bg-p/Teamcenter-Blog/label-name/systems%20engineering and visit our Systems Engineering page: http://www.plm.automation.siemens.com/en_us/products/teamcenter/systems-engineering-software/index.shtml
Views: 16483 Siemens PLM
AIMMS webinar: Demand Driven Product Scheduling
Precise means being exact, accurate and careful about details. The difference between good and great. Not an easy task if you have a lot of fluctuating demand and uncertainty in your production process. Learn from Paul Coombe, Supply Chain Director of leading glass manufacturer Nampak, how they changed from being defensive to drive their own profitable strategy.
Views: 532 AIMMSChannel
How To Design UX Driven IoT Products - Map
Join our community on hardwarepioneers.com Get in touch on Twitter! https://twitter.com/HdwPioneers SPEAKER Jon Marshall, Design Director @ Map (http://mapprojectoffice.com/)
Views: 1378 Hardware Pioneers
Building a Data Driven Business with Deep Thomas, Chief Data Analytics Officer, Aditya Birla Group
Check out more upcoming and On-demand webinars at - https://amzn.to/2OoJMCJ. Data and the logic applied to drive insights, represents a key source of competitive advantage. Building more effective data driven insights in your business could help you improve customer engagement, enhance brand loyalty, optimise costs and efficiencies, launch new business models and positively impact top line and bottom line. To enable this, we've asked an amazing customer to share their journey towards building a data driven business. During this 35-minute webinar, Deep Thomas, Chief Data Analytics Officer, Aditya Birla Group, will share the importance of mining high-velocity, high-volume data to draw insights to make smarter decisions, unlock use cases from multiple industries as well as discuss the spectrum of platforms, innovative tools and technologies that deliver impactful business outcomes.
Views: 521 Amazon Web Services
Pontiac G8 GT, the forgotten beast. Finally driven after so long.
https://www.amazon.com/gp/product/B015R0IQGW/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=hasko-20&creative=9325&linkCode=as2&creativeASIN=B015R0IQGW&linkId=6ab562c80bb0880a02926ddb8ccc4f71 https://www.amazon.com/gp/product/B07GDGZCCH/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=hasko-20&creative=9325&linkCode=as2&creativeASIN=B07GDGZCCH&linkId=b03b8bb2a4a7ea547030128bcde58a05 https://www.amazon.com/gp/product/B0723D3FVL/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=hasko-20&creative=9325&linkCode=as2&creativeASIN=B0723D3FVL&linkId=c518170496e3ffc0c9ba37adbe096493 my own product for using with GoPros mic adopter and movo mic.. https://www.amazon.com/dp/B07QW8XXVP/ref=cm_sw_r_cp_apa_i_8fmjDbFWF4343
Views: 3044 Hasan Redzic
What does work look like in a data driven economy? | Max Baptiste | TEDxABQ
We live in a data driven economy. What does this mean? This means that everything we do on the internet is tracked and leveraged by companies like Facebook, Google, and Amazon. Max Baptiste asks the big question: If these companies are making money off of our data, where is our cut? After all, it is our data and it is our value. How can we leverage our own data and make monetary gains from it? Baptiste offers insight into a few ways that are currently available: community building and engagement, affiliate marketing. He also details the possibilities of how it might look if these companies pivoted into monetization tools as opposed to mining and leveraging users data for their own monetary gain. If iTunes pays out 70% of monetary gains to developers and musicians, why doesn’t Facebook? The United States has deindustrialized and users now consume entertainment at a higher rate than ever, why not enable users and create jobs--a ton of jobs? In a data driven economy, what is your job? For over seven years, Max Baptiste has focused on business development, gamification, and hybrid billing in the video game industry. This work has shaped his unique outlook on life, keeping him passionate about how humans engage with art, music, technology, payments, psychology, data, and marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 10195 TEDx Talks
Demand-Driven LEAN Supply Chain Management
Companies do business all over the world operating in diverse markets - different conditions, characteristics, demand patterns and dynamics. Competition is intense and customer expectations are higher than ever before. Innovations, larger product portfolios and short product life cycles are also adding to business complexity. Companies are faced with a dramatic increase in volatility in supply and demand. This is going to stay and should be accepted as the new normal. Learn how to master these challenges with Demand-Driven LEAN Supply Chain Management: www.camelot-mc.com/ddscm
From Anti-pattern to Pattern Driven Architecture Definition by Vidas Vasiliauskas
There is a big gap between theory of software architecture and practice, as well as vast space of experimentation without spending enough time thinking what is architecture definition in broader terms. Vidas will run through key concepts and ideas to help in such journey and also present how things are done in his engineering organization. Disclaimer: you will not hear about design patterns in this talk.
Views: 142 DATA MINER
What is Agile?
This short cartoon answers the question "What Is Agile?" and will give you the background to understand the Agile principles and values and how they can help you and your team work together more efficiently. If you'd like a free book on this topic, please see below... https://mailchi.mp/326ba47ba2e8/agile-list I've published a book called "Starting Agile" that is designed to help you start your team's Agile journey outright. You can buy a copy from Amazon, but I'm giving free copies away to my subscribers from YouTube. You can signup for a copy at the link above. You can subscribe to my channel with this link: https://www.youtube.com/markshead?sub_confirmation=1 If you'd like to connect with me on LinkedIn you can find me at the link below. Just send me a message saying hello and that you found me from one of my videos: https://www.linkedin.com/in/markshead
Views: 1307651 Mark Shead
Business analyst role in plan and agile driven approaches and skills needed
http://www.techgig.com/expert-speak/Business-analyst-role-in-plan-and-agile-driven-approaches-and-skills-needed-480 In the practice of business analysis people come from diverse backgrounds. There may be people belonging to a product oriented company who define and deliver commercial products or you may work in an organization delivering IT solutions or you may have a background of domain experience or a tester who got into the role of a business analyst. Regards less of how any one comes into the role of Business analysis all competent business analyst need to have essential skill sets to make their business analysis job more effective and productive. The topic mentioned would focus on the essential skill sets that are required for a business analyst. In the current scenario rapidly changing market conditions are requiring companies to shorten the delivery life cycles and delivery value to customers in shorter spans of time and hence the companies have started looking at new ways of development process and so is the reason for a shift to agile way of development. In this context the role of business analyst has gained lot of importance and so the Session will also focus on the role of a business analyst in both plan driven and agile change driven approaches.
Views: 14203 TechGig
Multi-product vision driven shelf ready packaging line for wet-wipes
The enhanced IG machine series is part of the new generation of multi-Delta vision guided robotic loading units, capable of loading flexible or rigid products into RSC cases, boxes, trays and other containers. One of the latest and most comprehensive Cama personal care application utilizes a complete robotic line to pack flowpacks in multi-varieties and multi-layers with different collations. Features: - Shelf-Ready configurations with maximum flexibility; - High OEE by means of vision system and robotics under one integrated frame; - Flat and on-edge configurations for single and multi-products.
Views: 1019 Cama Group
Agile Product Ownership in a Nutshell
This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary. For translated versions & translation guide, see http://blog.crisp.se/2012/10/25/henrikkniberg/agile-product-ownership-in-a-nutshell Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation. Download the complete drawing here: https://www.dropbox.com/s/ph3spbc3evgoh3m/PO-in-a-nutshell.png Downloadable version of the video here: https://www.dropbox.com/s/h3fzydsss7sgqjd/PO-in-a-nutshell.mov PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o) Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).
Views: 1944348 Henrik Kniberg
Forming Teams in a Product-Driven Organization
When moving toward a product-driven organization, what are some of the principles that you should follow when you're attempting to encapsulate teams and dependencies? Find out in this short clip from Toronto Agile 2018.
Views: 73 LeadingAgile
Pricing and Product Design in a Data-Driven Economy
2013 INFORMS Annual Meeting Minneapolis Plenaries and Keynotes Presented by Guillermo Gallego, Columbia University In this talk, Gallego discusses efforts by companies like Hewlett Packard to use big data to understand customer's buying and product substitution patterns under competition. He also reports on efforts to design and price bundles as branded products by companies like Air Canada, and efforts to offer consumption and fulfillment options by companies such as United Airlines and Hilton Hotels and Resorts. He also discusses how companies can mine sales, prices and product attributes to develop product similarity metrics to identify products whose prices are out of range, products that are candidate for discontinuance, and opportunities for the introduction of new products. Gallego further describes advances in assortment and price optimization that rely on discrete choice models. Finally, he discusses how these capabilities can be used to inform novel approaches to product and service design that rely on real options that allow sellers to hedge against demand uncertainty while providing tangible benefits to buyers.
Views: 326 INFORMS
Definition-Driven API Development with Swagger & ServiceV Webinar
Learn how you can use the OpenAPI Specification in your API development to drive the lifecycle of your APIs, using tools like Swagger and ServiceV to streamline your API development. Try Swagger for free today: https://swagger.io/ Try ServiceV Pro for free today: https://smartbear.com/product/ready-api/servicev/free-trial/ https://smartbear.com Subscribe to all SmartBear videos here: https://www.youtube.com/user/smartbearsoftware?sub_confirmation=1
Views: 870 SmartBear
Data Driven Marketing Objectives: How To Define, Track, and Achieve Your Marketing Goals
Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing objectives? Should you choose goals based on the platforms (Google, Facebook, etc.), you plan to utilize for reaching new customers? Or should you choose to experiment with some marketing tactics that seem reasonable, commit to them, and go for it? If you tried either of those approaches, it’s likely that you didn’t get the results you were hoping to achieve. Trust me; we’ve all been there. Why don’t these approaches work? Because neither of these approaches is strategic, they are an assembly of tactics being passed off as a marketing strategy. You probably know by now that marketing is the mechanism that drives customers to your business. But a good marketing strategy isn’t about playing a game of copycat. Good marketing is about connecting with potential customers and making them familiar with your solution, then convincing them to go forward with your solution over all others. So if you want your business to grow, it’s important to be precise and well thought out with your marketing objectives. In this post, I will teach you how to use my four-stage marketing model, ACES, to establish your data driven marketing objectives. We’ll also look at how to use your objectives to guide your marketing strategy. And I’ll show you how you can track and measure your progress towards achieving your goals. Download the ACES Framework and Dashboard - https://www.datadrivenu.com/resources/aces/ Get my Year-In-Review Marketing Report Template - https://www.datadrivenu.com/resources/year-end-review/ his is what it means to be “data driven” with your marketing objectives Ok, so far we’ve discussed what not to do. Now let’s talk about how to set marketing targets that you can actually achieve. In general, data driven marketing objectives satisfy four criteria. They: - Account for how each stage of your marketing process impacts expected results - Align with your budget, team, tactics, and tools - Are connected to outcomes that your business finds valuable - Allow you to track progress and make adjustments based on initial results - How your marketing funnel will impact your objectives A marketing funnel is a way to picture the journey your audience takes on their way to (potentially) becoming your customer. In the AIDA model, your marketing message attempts to gain your audience’s attention. Then your prospective customer shows interest in your message or offer. That interest elevates to desire. And finally, if you’re successful, your audience takes action on your offer. The AIDA model is an excellent representation of the customer journey, but AIDA doesn’t always put your marketing into context. It’s also a 20th-century model that makes you fill in the blanks with your marketing targets, actions, tactics, and objectives. Without context or targets, AIDA is just another empty vessel. It’s time to take things to the 21st century with the ACES Framework. Using the ACES framework to define your marketing objectives I developed the ACES framework to help marketers match their objectives to their KPIs and their KPIs to their marketing strategy. Marketing objectives - ACES Dashboard In general, most businesses engage in four focused areas marketing: (A)wareness, (C)apturing Intent, (E)ducating and Nurturing customers, and making (S)ales – ACES. Read full article - https://www.jeffalytics.com/marketing-objectives/
Views: 489 Jeffalytics
Line Shaft Driven Live Roller Conveyor- Model LSC2005
Tailored specifically for moving mattress products efficiently Complete factory layout and project management CLEAN - The unique drive system eliminates pressure rollers and flat belt surfaces that create dirt and grime gathering areas. Conveyor rollers touch only the surfaces of the product they convey. With special surface finishes, the line shaft conveyor meets “Class 100 Clean Room" cleanliness requirements. EFFICIENT - In addition to performing conventional functions, the line shaft can be easily modified to perform a variety of special functions previously requiring expensive designs. Straight sections, curves, spurs and transfers can all be driven by a single motor, which means a considerable savings in installation and energy consumption costs. SAFE - There is plenty of drive to move a product; however, if a foreign object becomes caught between rollers, each roller, drive spool, and belt will operate as a safety slip clutch. Also, a full length safety guard is provided around the rotating drive shafts. FLEXIBLE - Rollers can be assembled in sections to rotate in opposite directions in order to achieve bi-directional travel simultaneously on one unit. QUIET - Line shaft conveyor is much quieter than conventional line roller conveyors because there are fewer moving parts to make noise. The elastomeric drive belts hold the rollers firmly under tension, eliminating a major source of rattling in roller conveyor. email: [email protected] Website: https://www.atlatt.com/ Facebook: https://www.facebook.com/AtlantaAttachment/ Linkedin: https://www.linkedin.com/company/atlanta-attachment-co-inc-/ Twitter: https://twitter.com/atlatt phone: +1 (770) 963-7369 PATENTS: Our equipment may be covered by one or more patents. Please go to the following web page for an up-to-date patent list: http://atlatt.com/patents.php © 2018 Atlanta Attachment Co.
Views: 1919 Atlanta Attachment Co
How Marketers Can Thrive in a Consumer-Driven World [Raj Balasundaram] | Emarsys Revolution 2018
We live in a consumer-driven world that makes being a marketer... well, not so easy. There is an adoption gap and evolutionary barrier that makes product implementation quite daunting. So, how do marketers personalize content to truly engage with and delight customers? Watch this keynote from Emarsys Revolution 2018 where Raj Balasundaram, Vice President of Solutions and Strategic Services at Emarsys, explains the vision behind the product and how it will help marketers reach consumers and create truly personalized experiences in a consumer-driven world. #EmarsyRevolution Request a demo today: https://www.emarsys.com/en/demo/
Views: 614 Emarsys