From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He will empower you to enter a new era of data and product driven marketing. He will explain what he means with the growth hacking mindset and how to how to apply the growth hacking process for your organization. About David Arnoux (Growth Tribe): David Arnoux is a growth hacking expert. He has helped over a hundred companies implement and execute growth strategies. He is currently head of growth at Growth Tribe and lead growth hacker at Twoodo, growth coach for startups and corporates, a public speaker and a contributor to publications such as The Next Web. Come follow him on Twitter! @darnocks Watch more from OSCON Amsterdam 2015: https://goo.gl/VeF8tq Visit the OSCON website: http://oscon.com Don't miss an upload! Subscribe! http://goo.gl/szEauh Stay Connected to O'Reilly Media by Email - http://goo.gl/YZSWbO Follow O'Reilly Media: http://plus.google.com/+oreillymedia https://www.facebook.com/OReilly https://twitter.com/OReillyMedia
Views: 48431 O'Reilly
Companies that are product driven grow faster, experience lower churn, are more believable, and attract the best talent. But building a compelling identity and narrative internally and externally around your product isn't easy and won't just happen on it's own. The trick is aligning marketing with product and tapping into larger narratives you can make your own. During this session I'll break down the strategies I've learned during my career at companies like Wildfire, Google, and HubSpot. ------------------------------------------------------------------------------ ▼▼▼ MENTIONED IN THIS VIDEO ▼▼▼ For more talks about product-led growth, be sure to subscribe and check out http://productledsummit.com/ What were your takeaways? Let us know in the comments below. If you enjoyed the talk, please give it an upvote. 👍 Get free training videos, invites to private events, and cutting edge business strategies: https://trafficiscurrency.com/ ------------------------------------------------------------------------------ ▼▼▼ SUBSCRIBE ▼▼▼ https://www.youtube.com/channel/UChJxmQch29zsNI5V44zMTGw/?sub_confirmation=1 ------------------------------------------------------------------------------ ▼▼▼ SOCIAL MEDIA ▼▼▼ Twitter: https://twitter.com/trafficcurrency Facebook: https://www.facebook.com/trafficiscurrency LinkedIn: https://www.linkedin.com/company/traffic-is-currency/ Instagram: https://www.instagram.com/TrafficIsCurrency ------------------------------------------------------------------------------ ▼▼▼ ABOUT TRAFFIC IS CURRENCY ▼▼▼ We started Traffic Is Currency to help subscription businesses learn how to launch and optimize free trial and freemium models. To further this mission, we’ve created the Product-Led Summit http://productledsummit.com/ and wrote an entire book about Product-Led Growth which you can find here: https://trafficiscurrency.com/product-led-growth-book/
Views: 114 Product-Led Institute
Christiaan Maats is a designer and entrepreneur who challenges the way we look at product design. Going beyond form and function he shows us how products carry deeper layers of meaning and how those layers can connect us to a bigger reality. In this Talk, Christiaan Maats explains how meaningful products can embody the change we want to see in the world and sheds light on his own vision of a circular society that integrates industrial society with its natural roots. Christiaan Maats was born and raised in Groningen, though he studied Industrial Design Engineering at Technical University in Delft. His keen interest in the psychology behind product- and brand experience took him to Sydney, Australia where he conducted a case study titled “Storytelling through Product Design”. Good product design is good storytelling, according to Christiaan. His creation of the world’s first biodegradable shoes that bloom is a perfect example of his philosophy. Christiaan considers himself a practical idealist. He is driven by his passion for innovation and creating products and brands that inspire a better future by making you smile, think and wonder. His refreshing ideas on sustainable innovation disrupt the status quo. Christiaan's diverse background and enthusiasm are great ingredients for an inspiring TEDx Talk that focuses on the society of the future and how to get there. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 81519 TEDx Talks
This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary. For translated versions & translation guide, see http://blog.crisp.se/2012/10/25/henrikkniberg/agile-product-ownership-in-a-nutshell Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation. Download the complete drawing here: https://www.dropbox.com/s/ph3spbc3evgoh3m/PO-in-a-nutshell.png Downloadable version of the video here: https://www.dropbox.com/s/h3fzydsss7sgqjd/PO-in-a-nutshell.mov PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o) Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).
Views: 1882200 Henrik Kniberg
Three renowned experts - Scott Sehlhorst, product management and strategy consultant, lecturer at Dublin Institute of Technology and Lviv Business School of Ukrainian Catholic University, Yuri Gaiduchok, Head of Business Analysis and Product Management at Ciklum and Anastasiya Markuts, Academic Director in Technology Management Program at Lviv Business School of Ukrainian Catholic University explained what the path from technology engineering to product managing is, how it should work and what is the definition of success in 2017. _ Subscribe to UATV English: https://goo.gl/VHU7bk Facebook: https://www.facebook.com/UATVEN Twitter: https://twitter.com/UATV_en Instagram: https://www.instagram.com/uatv.en Medium: https://medium.com/@UATV_English Watch UATV live: http://uatv.ua
Views: 111 UATV English
When it comes to Backlog Refinement, phrases such as “split the user stories”, “use the three amigos”, and “refine when necessary” are often used to describe ways of doing so, but how can you be sure that you are refining in the most effective way? An effective, concrete method of refining the backlog is the process of Behavior Driven Development (BDD). While many consider BDD a way to write automated tests, it is much more than that. It is a collaboration technique that can be used with business partners to discover scenarios when refining the product and sprint backlog. BDD consists of discovering story details through structured examples, formulating the examples using a structured format, and automating a select subset of examples through tools such as Cucumber and Specflow. BDD can be used effectively to refine user stories well before they are sprint-planned and to iron out technical details when a user story is acted upon within a sprint. This presentation by Professional Scrum Trainer, Chuck Suscheck describes the discovery techniques of BDD and exemplify an end-to-end automated business scenario so that you can see the direct tie between business needs and software execution possible with BDD.
Views: 3528 Scrum.org
Why do you need a consumer-driven supply chain? Today's consumers want the right price, the best quality, and they want it now! What does that mean for your business? Your business success - or failure - eventually depends on whether your end-consumers are satisfied. All businesses exist to eventually serve an end-consumer. Shouldn't your company be doing all of the right things to ensure success -- and the consumer's satisfaction? But few businesses are actually driven by what consumers actually want... ► Subscribe to our channel here: https://www.youtube.com/channel/UCq1YT1kWKED0wsVdluDi3JA?sub_confirmation=1 Follow us online here: LinkedIn: https://www.linkedin.com/company/15575/ Website: http://www.onenetwork.com/ Blog: http://supplychainbeyond.com/ Facebook: https://www.facebook.com/OneNetworkEnterprises/ Twitter: https://twitter.com/onenetwork
Views: 3771 One Network Enterprises
The product line manager needs to ensure that performance on new models is consistently evaluated for further optimization and improvement. This video shows how product development strategies are continuously evolving and how changes are efficiently handled.
Views: 318 PTC
Наша группа в ФБ: https://www.facebook.com/qafest/ Наш сайт: www.qafest.com Доклад на конференции QA Fest 2017 в Киеве. You might have heard of the existence of context-driven testing and the vibrant community engaged in it. In very simple terms, context-driven testing means to look at a problem first and based on its understanding to develop a solution. The seven principles of context-driven testing are: 1. The value of any practice depends on its context. 2. There are good practices in context, but there are no best practices. 3. People, working together, are the most important part of any project's context. 4. Projects unfold over time in ways that are often not predictable. 5. The product is a solution. If the problem isn't solved, the product doesn't work. 6. Good software testing is a challenging intellectual process. 7. Only through judgment and skill, exercised cooperatively throughout the entire project, are we able to do the right things at the right times to effectively test our products. This session will go into the meaning of the context-driven approach and principles and tries to convince you that context-driven testing is not only a valid approach but also smoothly integrates with agile development practices. We will talk about testing as a craft and the value of an engaged community of testers and how you can tap into the magic of context-driven testing to become a world-class tester.
Views: 687 Fest Group
Amanda Kahlow, Founder and CEO at 6Sense, presented at FirstMark's Data Driven NYC on May 18, 2016. Kahlow discussed strategies for leveraging data more efficiently for B2B marketing to predict when a company has a need for a product. 6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark. FirstMark is an early stage venture capital firm based in New York City. Find out more about Data Driven NYC at http://datadrivennyc.com and FirstMark Capital at http://firstmarkcap.com.
Views: 1577 Data Driven NYC
What is OUTCOME-DRIVEN INNOVATION? What does OUTCOME-DRIVEN INNOVATION mean? OUTCOME-DRIVEN INNOVATION meaning - OUTCOME-DRIVEN INNOVATION definition - OUTCOME-DRIVEN INNOVATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics. Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI attempts to identify important but poorly served, and unimportant but over-served, jobs and outcomes. ODI focuses on customer-desired outcome rather than demographic profile in order to segment markets and offer well-targeted products. By knowing how customers measure value, companies are able to align the actions of marketing, development, and R&D with these metrics and systematically create customer value. Ulwick was granted the first of twelve patents on the ODI process in 1999. In late 1999, Ulwick introduced ODI to Clayton Christensen and demonstrated examples of how the process was executed, along with the results achieved. Christensen credits Ulwick and Richard Pedi of Gage Foods with the way of thinking about market structure used in the chapter "What Products Will Customers Want to Buy?" in his Innovator's Solution and called "jobs to be done" or "outcomes that customers are seeking". Sayan Chatterjee of Case Western Reserve University Published the concept of outcomes in the 1998 California management review article. Sayan Chatterjee. 1998. "Delivering desired outcomes efficiently: the creative key to competitive strategy." California Management Review, 40(2): This was subsequently reprinted by Harvard Business School press. Competitive Strategy: Business Fundamentals, Harvard Business School Press 2002 Jun 18, 7+ years after Ulwick began implementing this with real world examples. The original article by Chatterjee was presented in the Academy of Management National Conference in 1995 and was used by him in executive education and training as early as 1992. Instead of assuming what their customers want or need, typically product developers determine the voice of the customer(VOC). ODI takes VOC a step further by focusing on jobs-to-be-done rather than product improvements. The objective is to translate customers’ needs into products or services they can’t live without. ODI theory posits that companies typically collect the wrong kinds of input from their customers, and states that all the company should find out is what the customers’ ultimate output goal is: what they want the product or service to do for them, not how it should do it. The goal of the method is to help companies discover new product and service opportunities. According to Ulwick, ODI is the culmination of 20 years of studying innovation methodology. In 2002, it was introduced in the Harvard Business Review, and expanded upon in Ulwick's 2005 book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. In 2016, Ulwick published Jobs to be Done: From Theory to Practice to explain the process for converting "Jobs Theory" to practice.
Views: 294 The Audiopedia
Companies do business all over the world operating in diverse markets - different conditions, characteristics, demand patterns and dynamics. Competition is intense and customer expectations are higher than ever before. Innovations, larger product portfolios and short product life cycles are also adding to business complexity. Companies are faced with a dramatic increase in volatility in supply and demand. This is going to stay and should be accepted as the new normal. Learn how to master these challenges with Demand-Driven LEAN Supply Chain Management: www.camelot-mc.com/ddscm
Views: 5633 CAMELOT Management Consultants
To read the interactive chat feature on the right side of the recording, please select a high definition viewing option in the YouTube settings menu. The Agricultural Biotechnology Support Project II is a USAID-funded consortium of public and private sector institutions managed by Cornell University that focuses on the safe and effective development and commercialization of bioengineered crops as a complement to traditional agricultural approaches for small-scale farmers. ABSPII's management team will share the lessons learned from 10 years of supporting agricultural biotechnology research and product development in India, Bangladesh, the Philippines, Indonesia, Uganda, and Mali. Presentations will include an overview of the ABSPII philosophy and organization, highlights of banana research in Uganda and eggplant product development in Asia, best practices for communicating about agricultural biotechnology, and the benefits of public-private partnerships. The experiences here are a collective example of how the development of new technology became a driving force for capacity building for the potential opening of new markets. For more information and resources from the event, please visit http://agrilinks.org/events/agricultural-biotechnology-support-project-abspii-and-product-driven-capacity-building
Views: 39 USAID Agrilinks
How do you know if you are making the right decisions on your product or project? How do you know that you're measuring the correct metrics to determine success? In this talk, two Cloud Foundry Product Managers will describe how to design the correct measurable indicators to build an understanding of your product, how to monitor those metrics over time, and how to build feedback loops to course-correct and determine the success of short-term initiatives and features. Speakers: Zoe Vance Senior Product Manager, Pivotal Denise Yu Software Engineer, Pivotal Filmed at SpringOne Platform 2018
Views: 546 Pivotal Software, Inc.
The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 24203 Growth Tribe
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk. Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
Views: 145 FreshTilledSoil
Aiswarya Kolisetty is currently working with Booking.com. We spoke to her when she was a part of the four member design team at Zomato. She has previously worked with Ford and Tesla too. Aiswarya's portfolio: https://aiswaryakolisetty.com LIKE, SHARE & SUBSCRIBE to our channel to get updates about our episodes and events. Links: SOUNDCLOUD: https://soundcloud.com/unpixelate iTUNES: https://goo.gl/un5aFf BLOG: https://unpixelate.wordpress.com/ FACEBOOK: https://www.facebook.com/unpixelate/ TWITTER: https://twitter.com/unpixelate INSTAGRAM: https://www.instagram.com/unpixelate/ RONAK'S PORTFOLIO: https://www.ronaklaungani.com/ Music by: bensound.com
Views: 215 Unpixelate Design Podcast
For this Penn Wharton Entrepreneurs Workshop, Julie Price, WG'08, Design, Desirability and UX Research Consultant, will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research. In this workshop, Julie will discuss: • Ideating and testing early concepts through a rapid iterative approach • How to talk to test participants and design useful and valid experiments • How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing • How to listen to your test or interview subjects (what they mean vs what they say)
Views: 1149 Wharton School
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 13353 Keiiiiiichi
From this webinar you'll learn more about what it means to be a technical Product Manager and how to build a data-driven roadmap to align with the strategy of a modern technology driven company. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Find out more about us: https://www.productschool.com 💻 ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://www.productschool.com In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: https://www.productschool.com/product-management-events Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A
Views: 493 Product School San Francisco
Description: Digital twins are becoming an important tool for Industry 4.0 leaders to simulate machine behavior before physical production. Learn how digital twins can help you create better machine designs that get to market faster, all while reducing the high costs of commissioning issues. Abstract: A digital twin is a virtual model of your product, and the perfect companion for diagnostics, maintenance, and product innovations. By understanding system-wide interactions with digital twins, you'll be able to spot design issues early before having to build expensive prototypes. Once a design has been chosen, it can be connected to your controllers to test integration in a virtual commissioning phase, ironing out the issues you'd otherwise find on the production floor. In this presentation, join Graham Jackson of Maplesoft as he introduces the basics of a model-driven digital twin and explores their growing utility in the packaging industry through practical examples. Expect to leave this session with a better understanding of where digital twin techniques could fit in your development process, and learn the first steps of integration if you've never used digital twin technology before. No prior knowledge of model-based digital twins is necessary. Learn more of how to benefit from digital twins for virtual commissioning: • Overview: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning.aspx?ref=youtube • Evolution: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Evolution.aspx?ref=youtube • Technologies: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Technologies.aspx?ref=youtube • Workflow: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Workflow.aspx?ref=youtube • Techniques: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Techniques.aspx?ref=youtube • Benefits: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Techniques.aspx?ref=youtube For more information, visit us at: http://www.maplesoft.com/products/maplesim/?ref=youtube
Views: 385 Maplesoft
http://www.capgemini.com/consumer-products-retail/integrate-and-collaborate-across-the-value-chain/demand-driven-supply-chain When shopping, consumers want to find the right product, in the right place, at the right time. But for consumer products and retail companies, this isn't always easy. Planning and fulfillment are not always in synch. The supply and demand chain is complex. And getting real-time data is challenging. This makes it hard for them to consistently meet consumer demand. Capgemini is here to help with our Demand-Driven Supply Chain offering, which helps companies create a "pull" supply chain driven by consumer demand.
Views: 12277 Capgemini
Just Energy's vision for the future is built on what customers are telling us. They want a transformation in the products and services we deliver, particularly in the categories of health and wellbeing, security, and utility conservation. Perhaps most exciting, we're striving to build a concierge platform to enable the delivery of these products and services to every home. Not just those with the ability to choose their energy provider. Our concierge platform will expand our addressable market over eight times of what exists today. This is what "customer focused" looks like.
Views: 133 Just Energy United States
What is MISSION-DRIVEN MARKETING? What does MISSION-DRIVEN MARKETING mean? MISSION-DRIVEN MARKETING meaning - MISSION-DRIVEN MARKETING definition - MISSION-DRIVEN MARKETING explanation. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Mission-driven marketing, or mission-based marketing refers to a strategic marketing approach which uses an organization’s core mission as the foundation and focus of its marketing communications. Philosophically, it is based on the organization’s desire to promote the purpose, aim, and goals of the organization, as outlined in its mission statement, and to communicate the benefits of achieving those goals to its stakeholders. The term, mission-driven marketing, has historically been associated with the non-profit sector, and non-governmental organizations, as early as 1998. Mission-driven marketing philosophy and strategy has also been applied in the healthcare and education sectors, and is increasingly being adopted by businesses as part of their corporate social responsibility and philanthropy initiatives. A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious. Typically, mission-driven organizations, are formed and/or managed to accomplish goals that extend beyond profits for stakeholders, shareholders, and owners to include a societal benefit. This could include an array of focus areas such as, education, youth development, protecting the environment, caring for the sick, fighting poverty, and promoting spirituality. Companies who adopt fair trade or environmental sustainability business practices could also be considered as an organization with a mission-driven focus. Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final determining factor. It has also been defined as being "mission-based and market driven". Such businesses are increasingly being referred to as a "conscious business", or engaging in "conscious capitalism". The organization's values then provide a foundation for its marketing messages.
Views: 45 The Audiopedia
Rohun Gholkar, VP of Product at NewsCred, discusses how the company leverages customer feedback in the design and development process. NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands – Pepsi, Visa, Dell, ConAgra, Hewlett Packard, and more – with the best solutions in content creation, marketing management, cross-channel publishing, and measurement. To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit http://firstmarkcap.com.
Views: 260 Design Driven NYC
Lucy Neilson is a problem-solving designer who balances user and business needs to achieve digital products which really work. Leading the way in collaboration, embedding a continuous culture of discovery and allowing innovative solutions to rise above, she mentors and coaches others to approach projects, ideas and product development in the same way. A keen learner with a deep-rooted passion for research, Lucy is often found with a coffee scribbling on a whiteboard and loves to roll her sleeves up and understand the problem space from all angles. Much of this means understanding people, and much of this understanding comes from data. Thank you to our sponsors who make events like this possible. GIG - our platinum sponsor; Playtech and William Hill - our gold sponsors; Lottoland - our event sponsor, and our event partner, Colorworks.
Views: 127 Girls in Tech Gibraltar
Deepa Subramaniam, Director of Product at charity: water, presented at Design Driven in March 2015. She discussed charity: water's approach to making informed, data-driven product design decisions. To find out more about Design Driven NYC, visit http://designdrivennyc.com/. To find out more about FirstMark, visit http://firstmarkcap.com.
Views: 559 Design Driven NYC
We live in a data driven economy. What does this mean? This means that everything we do on the internet is tracked and leveraged by companies like Facebook, Google, and Amazon. Max Baptiste asks the big question: If these companies are making money off of our data, where is our cut? After all, it is our data and it is our value. How can we leverage our own data and make monetary gains from it? Baptiste offers insight into a few ways that are currently available: community building and engagement, affiliate marketing. He also details the possibilities of how it might look if these companies pivoted into monetization tools as opposed to mining and leveraging users data for their own monetary gain. If iTunes pays out 70% of monetary gains to developers and musicians, why doesn’t Facebook? The United States has deindustrialized and users now consume entertainment at a higher rate than ever, why not enable users and create jobs--a ton of jobs? In a data driven economy, what is your job? For over seven years, Max Baptiste has focused on business development, gamification, and hybrid billing in the video game industry. This work has shaped his unique outlook on life, keeping him passionate about how humans engage with art, music, technology, payments, psychology, data, and marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 10153 TEDx Talks
Many companies are saying they are customer driven. Still from the SW product content managing perspective they are not. Are you really customer driven in you SW Product Development?
Views: 79 Fulvisol
This Systems Engineering brief provides you with a quick overview of how you can meet system requirements, mitigate risk and achieve performance targets by leveraging a “closed-loop” model-based systems-driven approach to product development. To learn more about Systems Engineering, check out our blog posts in this topic - http://community.plm.automation.siemens.com/t5/Teamcenter-Blog/bg-p/Teamcenter-Blog/label-name/systems%20engineering and visit our Systems Engineering page: http://www.plm.automation.siemens.com/en_us/products/teamcenter/systems-engineering-software/index.shtml
Views: 15510 Siemens PLM
The enhanced IG machine series is part of the new generation of multi-Delta vision guided robotic loading units, capable of loading flexible or rigid products into RSC cases, boxes, trays and other containers. One of the latest and most comprehensive Cama personal care application utilizes a complete robotic line to pack flowpacks in multi-varieties and multi-layers with different collations. Features: - Shelf-Ready configurations with maximum flexibility; - High OEE by means of vision system and robotics under one integrated frame; - Flat and on-edge configurations for single and multi-products.
Views: 885 Cama Group
Views: 291 Pangolin Laser Systems
Oracle managers Manish Modi, Venkat Visweswaran, and Aravindan Sankaramurthy highlight solutions that enable real-time data capture and greater visibility onto the factory floor. The session covers the benefits customers obtain from Oracle Manufacturing Execution System for Discrete Manufacturing, Oracle Manufacturing Execution System for Process Manufacturing, Manufacturing Operation Center (an EMI product), Oracle Manufacturing Analytics, and Oracle Endeca Information Discovery. This material was presented at Oracle OpenWorld 2014.
Views: 1762 Oracle Learning Subscriptions
Subscribe in iTunes - https://itunes.apple.com/us/podcast/practical-product/id1133760449 In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their "3 pillars framework" for evaluating the effectiveness of pricing, packaging, and product messaging. For more developer focused content, visit https://www.heavybit.com/library
Views: 14 Heavybit
JD Maturen, Analytics Lead at GitHub, explains how Github gauges how their product is being used by millions of monthly users with a directed combination of ongoing qualitative and quantitative research. Be sure to subscribe and follow New Relic at: https://twitter.com/NewRelic https://www.facebook.com/NewRelic https://www.youtube.com/NewRelicInc
Views: 1202 New Relic
Product webpage: https://www.atlatt.com/product/lsc2005/ Tailored specifically for moving mattress products efficiently Complete factory layout and project management CLEAN - The unique drive system eliminates pressure rollers and flat belt surfaces that create dirt and grime gathering areas. Conveyor rollers touch only the surfaces of the product they convey. With special surface finishes, the line shaft conveyor meets “Class 100 Clean Room" cleanliness requirements. EFFICIENT - In addition to performing conventional functions, the line shaft can be easily modified to perform a variety of special functions previously requiring expensive designs. Straight sections, curves, spurs and transfers can all be driven by a single motor, which means a considerable savings in installation and energy consumption costs. SAFE - There is plenty of drive to move a product; however, if a foreign object becomes caught between rollers, each roller, drive spool, and belt will operate as a safety slip clutch. Also, a full length safety guard is provided around the rotating drive shafts. FLEXIBLE - Rollers can be assembled in sections to rotate in opposite directions in order to achieve bi-directional travel simultaneously on one unit. QUIET - Line shaft conveyor is much quieter than conventional line roller conveyors because there are fewer moving parts to make noise. The elastomeric drive belts hold the rollers firmly under tension, eliminating a major source of rattling in roller conveyor. email: [email protected] Website: https://www.atlatt.com/ Facebook: https://www.facebook.com/AtlantaAttachment/ Linkedin: https://www.linkedin.com/company/atlanta-attachment-co-inc-/ Twitter: https://twitter.com/atlatt PATENTS: Our equipment may be covered by one or more patents. Please go to the following web page for an up-to-date patent list: http://atlatt.com/patents.php © 2018 Atlanta Attachment Co.
Views: 1821 Atlanta Attachment Co
The scene: A complex procedure cost estimation system with hundreds of unknown business rules hidden in a monolithic application. A rewrite is started. If our system gives an incorrect result, the company is financially on the hook. A QA team demanding month-long feature freezes for testing. A looming deadline to cut over to the new system with severe financial penalties for missing the date. Tension is high. The business is nervous, and the team isn’t confident that it can replace the system without introducing costly bugs. Does that powder-keg of a project sound familiar? Enter Project X: At a pivotal moment in the project, the team changed their approach. They’d implement a unique, data-driven variation of the strangler pattern. They’d run their system in production alongside the legacy system, while collecting data on their system’s accuracy, falling back to the legacy system when answers differed. True to Lean Software development, they would amplify learning and use data to drive their product decisions. The end result: An outstanding success. Happy stakeholders, business buy-in to release at will, a vastly reduced QA budget, reusable microservices, and one heck of a Concourse continuous delivery pipeline. We achieved all of this, while providing a system that was provably better than the legacy subsystem we replaced. This talk will appeal to engineers, managers, and product managers. Join us for a 30 minute session where we review this case study and learn how you too can: Build statistically significant confidence in your system with data-driven testing Strangle the Monolith safely Take a Lean approach to legacy rewrites Validate your system’s accuracy when you don’t know the legacy business rules Leverage Continuous Delivery in a Legacy Environment Get Business and QA buy-in for Continuous Delivery Articulate the business value of data-driven product decisions Slides: TBA David Julia, Associate Director, Engineering (Pivotal Labs), Pivotal Simon Duffy, Product Manager, Pivotal Filmed at SpringOne Platform 2017
Views: 1199 Pivotal Software, Inc.
Today we’re going to break down the 3 major data analytics mistakes that lead to misleading results in your data driven marketing, this can ultimately affect the growth of a business! Data is becoming more and more available, so data driven marketing is becoming easier and more essential! But without good data analytics, your conclusions can become misleading! Even with good quality data, we find people make frequent data mistakes in their rapid experimentation process! These are due to both inexperience with data analysis and a pressure to report significant findings to the rest of the business. How to Prepare Data for Machine Learning and A.I. video 👉https://youtu.be/TK-2189UcKk Link to data fallacies article 👉https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf The 3 Major Data Analytics Mistakes to Avoid in Data Driven Marketing: 1. Data Dredging Data dredging is repeatedly testing the new hypothesis against the same sample data until you finally find some significant results. This is common in cases where we test lots of different variations of a website or product, often with ab testing copy, calls to actions etc. When following the conventional level of significance, which is 5%, the risk is that 5 random variations could be significant. This is called the false positive risk or error of type 1. 2. False Causality The second data analytics mistake to avoid is false causality. Remember, Correlation is not equal to causation! This is why we run ab testing and multivariate testing. We always want to compare the performance of new ideas with the business as usual control group. At Growth Tribe, our growth process encompasses both machine learning steps to predict customer behavior in the pirate funnel but also the causal inference is given by experimentation. This is basically the data science definition of growth hacking! Machine learning can help us find the correlations but you should also test if there is a causal effect between out idea and the growth metric! 3. Overfitting in Machine Learning The last data analytics mistake is overfitting in machine learning. More complex algorithms can become overly tailored to the data. It can lose its generalization power to predict future cases. Different to statistical analysis, in machine learning, we have to keep a smaller portion of the sample to test how the model will perform when looking at new cases. If the accuracy is lower in the test set than compared to the training set then the model is probably suffering from overfitting. To prevent overfitting in machine learning we can apply regularization techniques. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/cmTdTtQR3G0
Views: 2676 Growth Tribe
2013 INFORMS Annual Meeting Minneapolis Plenaries and Keynotes Presented by Guillermo Gallego, Columbia University In this talk, Gallego discusses efforts by companies like Hewlett Packard to use big data to understand customer's buying and product substitution patterns under competition. He also reports on efforts to design and price bundles as branded products by companies like Air Canada, and efforts to offer consumption and fulfillment options by companies such as United Airlines and Hilton Hotels and Resorts. He also discusses how companies can mine sales, prices and product attributes to develop product similarity metrics to identify products whose prices are out of range, products that are candidate for discontinuance, and opportunities for the introduction of new products. Gallego further describes advances in assortment and price optimization that rely on discrete choice models. Finally, he discusses how these capabilities can be used to inform novel approaches to product and service design that rely on real options that allow sellers to hedge against demand uncertainty while providing tangible benefits to buyers.
Views: 320 INFORMS
Antonia Woodford's session from Amplify 2018, the Product Conference by Amplitude. Antonia, a product manager for NewsFeed at Facebook, shares Facebook's approach to making product changes and developing with integrity.
Views: 100 Amplitude
Making well-informed decisions in a timely manner is what separates the winners from the losers, when it comes to running a business. In the last 5 years, we've seen a significant reduction in the cost and complexity involved in collecting and analyzing the usage data emitted from our web products. You will significantly increase your chances of building a successful business by leveraging this data properly. In this presentation you will learn how Outright.com built a culture that relies on data to quickly make decisions and learn at a faster rate than our competitors. ABOUT BEN Ben Curren is an entrepreneur and technologist with the passion to create disruptive products that improve the lives of small businesses. He currently is the Founder and CTO of Outright.com which helps over 150,000 business effortlessly manage their finances.
Views: 3149 Gaslight
What is VALUE-DRIVEN DESIGN? What does VALUE-DRIVEN DESIGN mean? VALUE-DRIVEN DESIGN meaning - VALUE-DRIVEN DESIGN definition - VALUE-DRIVEN DESIGN explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Value-driven design (VDD) is a systems engineering strategy based on microeconomics which enables multidisciplinary design optimization. Value-driven design is being developed by the American Institute of Aeronautics and Astronautics, through a program committee of government, industry and academic representatives. In parallel, the US Defense Advanced Research Projects Agency has promulgated an identical strategy, calling it Value centric design, on the F6 Program. At this point, the terms value-driven design and value centric design are interchangeable. The essence of these strategies is that design choices are made to maximize system value rather than to meet performance requirements. This is also similar to the value-driven approach of agile software development where a project's stakeholders prioritise their high-level needs (or system features) based on the perceived business value each would deliver. Value-driven design is controversial because performance requirements are a central element of systems engineering. However, value-driven design supporters claim that it can improve the development of large aerospace systems by reducing or eliminating cost overruns which are a major problem, according to independent auditors. Value-driven design creates an environment that enables and encourages design optimization by providing designers with an objective function and eliminating those constraints which have been expressed as performance requirements. The objective function inputs all the important attributes of the system being designed, and outputs a score. The higher the score, the better the design. Describing an early version of what is now called value-driven design, George Hazelrigg said, "The purpose of this framework is to enable the assessment of a value for every design option so that options can be rationally compared and a choice taken." At the whole system level, the objective function which performs this assessment of value is called a "value model." The value model distinguishes value-driven design from Multi-Attribute Utility Theory applied to design. Whereas in Multi-Attribute Utility Theory, an objective function is constructed from stakeholder assessments, value-driven design employs economic analysis to build a value model. The basis for the value model is often an expression of profit for a business, but economic value models have also been developed for other organizations, such as government. To design a system, engineers first take system attributes that would traditionally be assigned performance requirements, like the range and fuel consumption of an aircraft, and build a system value model that uses all these attributes as inputs. Next, the conceptual design is optimized to maximize the output of the value model. Then, when the system is decomposed into components, an objective function for each component is derived from the system value model through a sensitivity analysis. A workshop exercise implementing value-driven design for a global positioning satellite was conducted in 2006, and may serve as an example of the process. Implementation of value-driven design on large government systems, such as NASA or ESA spacecraft or weapon systems, will require a government acquisition system that directs or incentivizes the contractor to employ a value model. Such a system is proposed in some detail in an essay by Michael Lippitz, Sean O'Keefe, and John White. They suggest that "A program office can offer a contract in which price is a function of value," where the function is derived from a value model. The price function is structured so that, in optimizing the product design in accordance with the value model, the contractor will maximize its own profit. They call this system Value Based Acquisition.
Views: 320 The Audiopedia