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Search results “Product driven definition” for the 2019
3 Awesome Minimum Viable Products (MVPs)
 
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What are the best MPVs of all time? I've absolutely no idea... but Buffer, Dropbox and Zappos are three of my favourites. Grab your FREE Lean Startup Cheat Sheet: http://www.developmentthatpays.com/cheatsheets/the-lean-startup 0:15 - Ground rules for a perfect MVP 1:00 - Buffer's MVP 1:58 - Dropbox's MVP 3:23 - Zappos' MVP LINKS - Steven Cohn: https://www.linkedin.com/pulse/death-minimum-viable-product-steven-cohn - Buffer: https://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it - Dropbox: http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/ - Zappos: http://www.bullethq.com/blog/lean-startup-zappos-how-zappos-validated-their-business-model-with-lean/ → SUBSCRIBE for a NEW EPISODE every WEDNESDAY: http://www.DevelopmentThatPays.com/-/subscribe Music: 260809 Funky Nurykabe: ccmixter.org/files/jlbrock44/29186 ------------------- 35. 3 Awesome Minimum Viable Products (MVPs) Today, we're going to take a look at three of my favourite examples of Minimum Viable Products (MVPs). Before diving in. let's establish some ground rules for a "proper" MVP It's got to be Minimal It's got to be Viable And it's got to be a Prod... Actually No, it does not need to be a Product. (I'll be showing you a great example of a "non-product" in a minute or two.) Some have argued that the word "Product" in MVP is unhelpful. Steven Cohn has made a strong case for the word "Experiment". I agree. But for now let's stick with the "P" and temporarily re-define it to.... Pre-meditated. Meaning that the MVP must be a deliberate attempt to learn about the market. This rules out cases that look like MVPs in retrospect, but were really full products that - to everyone's surprise - developed into something big. Let's get going. No. 3 - Buffer ------ Buffer is a application that makes it easy to share content on social media. Here's what they put on the their site. A test, certainly. But it falls short of an MVP in my opinion. Their next test was better. They slotted this page in-between the other two pages. Now visitors to the website are not just saying "This is interesting" They're saying "I want to BUY this". Okay, there's nowhere to input your credit card details. But anyone who got this far was at least prepared to think about parting with their money. As co-founder Joel Gascoigne said: "After this result, I didn’t hesitate to start building the first minimal version of the real, functioning product." Minimal - certainly Viable - yes Pre-mediated - check Buffer's current valuation is something close to $400 million No. 2 - Dropbox ---- Dropbox, as I'm sure you know, is a file synchronisation service. Edit a file on your desktop... ... and seconds later its updated on all of your other devices. Rewind to the early days. The team - entirely composed of techies - had the basic synchronisation working. That was the easy bit. The hard bit was going to be to achieve the same trick on pretty well every platform: Mac, Windows, iPhone, etc. Given that the team was all techies, you'd have put money on them diving straight in. But CEO Drew Houston did something surprising. He made a video. The video - just three minutes long - demonstrated the synch process end to end. But it was more than just a demo: it was full of techie in-jokes... designed to appeal to early adopters. It worked like a charm In Drew's words: “It drove hundreds of thousands of people to the website. Our beta waiting list went from 5,000 people to 75,000 people literally overnight. It totally blew us away.” Minimal - Yes Viable - Not a product that could be used, but a product that could be demonstrated. Pre-Meditated - Yes Dropbox went on to do quite well. It's current value stands between $5 and $10 BILLION. No. 1 - Zappos ---- It's 1999. Co-founder Nick Swinmurn wanted to build an online store for shoes. But would people use it Here's how he went about finding out. He popped down to lis local shoe shops he went into the shops and... ... I sh!t you not... he PHOTOGRAPHED PAIRS OF SHOES! The photos were uploaded to a super-simple website. If someone clicked on the button to buy a pair Nick would pop down to the store and... BUY THE SHOES! Zero infrastructure. Zero inventory. Minimal - definitely Viable - This time it's not even up for discussion. Most definitely: real customers; real money changing hands; real shoes! Pre-meditated Check. Zappos went on to do quite well: it was acquired by Amazon in 2009 for a cool $1.2 billion. Your thoughts, please! ---- Buffer, Dropbox and Zappos. Three of my favourite MVPs. What do you think of my choices Any you disagree with Let me know in the comments. And I'd also like to he https://www.youtube.com/watch?v=xPJoq_QVsY4 https://www.youtube.com/watch?v=cjCCS3DxZRo
Views: 64954 Development That Pays
Product driven MLM companies
 
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Contact me [email protected] Http://GetFitWithBP.Com
Views: 56 Bruce Patrick
What Is Data-Driven Product Development by Aaptiv Senior PM
 
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Data Analytics Event in New York about What Is Data-Driven Product Development. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: https://prdct.school/2mIt80z Find out more about us: https://prdct.school/2JT8Tq8 💻 In this talk, Lisa shared her insights on how to implement a full cycle of collaborative, data-driven product development. She explained how to use qualitative and quantitative research to make product decisions, and how to facilitate design and ideation workshops to encourage team problem solving. This talk went deep into real-world case studies from the digital fitness space. Lisa Zhu is a Senior Product Manager leading the Consumer Engagement team at Aaptiv, a digital fitness startup. In her current role, she built out her organization’s product processes from the bottom up, while successfully increasing user engagement by 15% platform-wide. Previously, she spent time at Spring, PayPal, McKinsey and Teach for America. Lisa attended the University of Pennsylvania, and loves running marathons in her spare time. ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prdct.school/2JT8Tq8 In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: https://prdct.school/2AbzejE Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Strategy #TechSkills #Product #PayPal
What is Growth Hacking - Data Driven Marketing 2018
 
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The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 20489 Growth Tribe
Demand-Driven Supply Chain: Create a 'Pull' Supply Chain Driven by Consumer Demand
 
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http://www.capgemini.com/consumer-products-retail/integrate-and-collaborate-across-the-value-chain/demand-driven-supply-chain When shopping, consumers want to find the right product, in the right place, at the right time. But for consumer products and retail companies, this isn't always easy. Planning and fulfillment are not always in synch. The supply and demand chain is complex. And getting real-time data is challenging. This makes it hard for them to consistently meet consumer demand. Capgemini is here to help with our Demand-Driven Supply Chain offering, which helps companies create a "pull" supply chain driven by consumer demand.
Views: 11938 Capgemini
What does work look like in a data driven economy? | Max Baptiste | TEDxABQ
 
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We live in a data driven economy. What does this mean? This means that everything we do on the internet is tracked and leveraged by companies like Facebook, Google, and Amazon. Max Baptiste asks the big question: If these companies are making money off of our data, where is our cut? After all, it is our data and it is our value. How can we leverage our own data and make monetary gains from it? Baptiste offers insight into a few ways that are currently available: community building and engagement, affiliate marketing. He also details the possibilities of how it might look if these companies pivoted into monetization tools as opposed to mining and leveraging users data for their own monetary gain. If iTunes pays out 70% of monetary gains to developers and musicians, why doesn’t Facebook? The United States has deindustrialized and users now consume entertainment at a higher rate than ever, why not enable users and create jobs--a ton of jobs? In a data driven economy, what is your job? For over seven years, Max Baptiste has focused on business development, gamification, and hybrid billing in the video game industry. This work has shaped his unique outlook on life, keeping him passionate about how humans engage with art, music, technology, payments, psychology, data, and marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 10100 TEDx Talks
Product Management in Ukrainian Technology-Driven Companies
 
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Three renowned experts - Scott Sehlhorst, product management and strategy consultant, lecturer at Dublin Institute of Technology and Lviv Business School of Ukrainian Catholic University, Yuri Gaiduchok, Head of Business Analysis and Product Management at Ciklum and Anastasiya Markuts, Academic Director in Technology Management Program at Lviv Business School of Ukrainian Catholic University explained what the path from technology engineering to product managing is, how it should work and what is the definition of success in 2017. _ Subscribe to UATV English: https://goo.gl/VHU7bk Facebook: https://www.facebook.com/UATVEN Twitter: https://twitter.com/UATV_en Instagram: https://www.instagram.com/uatv.en Medium: https://medium.com/@UATV_English Watch UATV live: http://uatv.ua
Views: 110 UATV English
What is MISSION-DRIVEN MARKETING? What does MISSION-DRIVEN MARKETING mean?
 
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What is MISSION-DRIVEN MARKETING? What does MISSION-DRIVEN MARKETING mean? MISSION-DRIVEN MARKETING meaning - MISSION-DRIVEN MARKETING definition - MISSION-DRIVEN MARKETING explanation. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Mission-driven marketing, or mission-based marketing refers to a strategic marketing approach which uses an organization’s core mission as the foundation and focus of its marketing communications. Philosophically, it is based on the organization’s desire to promote the purpose, aim, and goals of the organization, as outlined in its mission statement, and to communicate the benefits of achieving those goals to its stakeholders. The term, mission-driven marketing, has historically been associated with the non-profit sector, and non-governmental organizations, as early as 1998. Mission-driven marketing philosophy and strategy has also been applied in the healthcare and education sectors, and is increasingly being adopted by businesses as part of their corporate social responsibility and philanthropy initiatives. A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious. Typically, mission-driven organizations, are formed and/or managed to accomplish goals that extend beyond profits for stakeholders, shareholders, and owners to include a societal benefit. This could include an array of focus areas such as, education, youth development, protecting the environment, caring for the sick, fighting poverty, and promoting spirituality. Companies who adopt fair trade or environmental sustainability business practices could also be considered as an organization with a mission-driven focus. Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final determining factor. It has also been defined as being "mission-based and market driven". Such businesses are increasingly being referred to as a "conscious business", or engaging in "conscious capitalism". The organization's values then provide a foundation for its marketing messages.
Views: 39 The Audiopedia
System Engineering Brief: Managing Complexity with a Systems Driven Approach
 
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This Systems Engineering brief provides you with a quick overview of how you can meet system requirements, mitigate risk and achieve performance targets by leveraging a “closed-loop” model-based systems-driven approach to product development. To learn more about Systems Engineering, check out our blog posts in this topic - http://community.plm.automation.siemens.com/t5/Teamcenter-Blog/bg-p/Teamcenter-Blog/label-name/systems%20engineering and visit our Systems Engineering page: http://www.plm.automation.siemens.com/en_us/products/teamcenter/systems-engineering-software/index.shtml
Views: 14287 Siemens PLM
Data Driven Decision Making
 
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How do you know if you are making the right decisions on your product or project? How do you know that you're measuring the correct metrics to determine success? In this talk, two Cloud Foundry Product Managers will describe how to design the correct measurable indicators to build an understanding of your product, how to monitor those metrics over time, and how to build feedback loops to course-correct and determine the success of short-term initiatives and features. Speakers: Zoe Vance Senior Product Manager, Pivotal Denise Yu Software Engineer, Pivotal Filmed at SpringOne Platform 2018
Product Highlight - Driven Racing Preload Adjusters
 
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We like showcasing some of our favorite products that we carry in our subscription boxes for motorcyclists. Especially the ones that are both easy to install and use. Equipment that can really help you gain maximum fun and safety while riding your bike. This is one of those products. No long drawn out tutorial video necessary. Just watch and learn. However, please use caution when adjusting your bikes suspension by yourself. Always consult a certified mechanic if you need help figuring out the best suspension settings for you and your bike. You can get Driven Racing products from us in our Subscription box service or direct through the Driven Racing Website. bikergearclub.com drivenracing.com Music by: NIN Ghosts III - 26
Views: 68 Biker Gear Club
What is OUTCOME-DRIVEN INNOVATION? What does OUTCOME-DRIVEN INNOVATION mean?
 
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What is OUTCOME-DRIVEN INNOVATION? What does OUTCOME-DRIVEN INNOVATION mean? OUTCOME-DRIVEN INNOVATION meaning - OUTCOME-DRIVEN INNOVATION definition - OUTCOME-DRIVEN INNOVATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics. Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI attempts to identify important but poorly served, and unimportant but over-served, jobs and outcomes. ODI focuses on customer-desired outcome rather than demographic profile in order to segment markets and offer well-targeted products. By knowing how customers measure value, companies are able to align the actions of marketing, development, and R&D with these metrics and systematically create customer value. Ulwick was granted the first of twelve patents on the ODI process in 1999. In late 1999, Ulwick introduced ODI to Clayton Christensen and demonstrated examples of how the process was executed, along with the results achieved. Christensen credits Ulwick and Richard Pedi of Gage Foods with the way of thinking about market structure used in the chapter "What Products Will Customers Want to Buy?" in his Innovator's Solution and called "jobs to be done" or "outcomes that customers are seeking". Sayan Chatterjee of Case Western Reserve University Published the concept of outcomes in the 1998 California management review article. Sayan Chatterjee. 1998. "Delivering desired outcomes efficiently: the creative key to competitive strategy." California Management Review, 40(2): This was subsequently reprinted by Harvard Business School press. Competitive Strategy: Business Fundamentals, Harvard Business School Press 2002 Jun 18, 7+ years after Ulwick began implementing this with real world examples. The original article by Chatterjee was presented in the Academy of Management National Conference in 1995 and was used by him in executive education and training as early as 1992. Instead of assuming what their customers want or need, typically product developers determine the voice of the customer(VOC). ODI takes VOC a step further by focusing on jobs-to-be-done rather than product improvements. The objective is to translate customers’ needs into products or services they can’t live without. ODI theory posits that companies typically collect the wrong kinds of input from their customers, and states that all the company should find out is what the customers’ ultimate output goal is: what they want the product or service to do for them, not how it should do it. The goal of the method is to help companies discover new product and service opportunities. According to Ulwick, ODI is the culmination of 20 years of studying innovation methodology. In 2002, it was introduced in the Harvard Business Review, and expanded upon in Ulwick's 2005 book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. In 2016, Ulwick published Jobs to be Done: From Theory to Practice to explain the process for converting "Jobs Theory" to practice.
Views: 216 The Audiopedia
Model-Driven Digital Twins for Lower Risk Product Development
 
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Description: Digital twins are becoming an important tool for Industry 4.0 leaders to simulate machine behavior before physical production. Learn how digital twins can help you create better machine designs that get to market faster, all while reducing the high costs of commissioning issues. Abstract: A digital twin is a virtual model of your product, and the perfect companion for diagnostics, maintenance, and product innovations. By understanding system-wide interactions with digital twins, you'll be able to spot design issues early before having to build expensive prototypes. Once a design has been chosen, it can be connected to your controllers to test integration in a virtual commissioning phase, ironing out the issues you'd otherwise find on the production floor. In this presentation, join Graham Jackson of Maplesoft as he introduces the basics of a model-driven digital twin and explores their growing utility in the packaging industry through practical examples. Expect to leave this session with a better understanding of where digital twin techniques could fit in your development process, and learn the first steps of integration if you've never used digital twin technology before. No prior knowledge of model-based digital twins is necessary. Learn more of how to benefit from digital twins for virtual commissioning: • Overview: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning.aspx?ref=youtube • Evolution: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Evolution.aspx?ref=youtube • Technologies: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Technologies.aspx?ref=youtube • Workflow: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Workflow.aspx?ref=youtube • Techniques: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Techniques.aspx?ref=youtube • Benefits: https://www.maplesoft.com/solutions/engineering/AppAreas/Virtual-Commissioning-Techniques.aspx?ref=youtube For more information, visit us at: http://www.maplesoft.com/products/maplesim/?ref=youtube
Views: 332 Maplesoft
How to make sure your product is user-driven with Julie Price (WG'08)
 
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For this Penn Wharton Entrepreneurs Workshop, Julie Price, WG'08, Design, Desirability and UX Research Consultant, will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research. In this workshop, Julie will discuss: • Ideating and testing early concepts through a rapid iterative approach • How to talk to test participants and design useful and valid experiments • How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing • How to listen to your test or interview subjects (what they mean vs what they say)
Views: 1101 Wharton School
Chris Blair Ecom: Product driven business
 
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Chris Blair - eCom Vantage Online Course - Q and A http://www.facebook.com/contactchrisblair http://www.chrisblair.net Latest Coaching Product https://ecomvantage.com/vip 1. Product driven business
Views: 33 Chris Blair ECom
Data-driven Market Intelligence // Jonah Lopin, Crayon (FirstMark's Data Driven)
 
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Jonah Lopin, Founder and CEO at Crayon, spoke at Data Driven NYC in February 2018. He talked about how Crayon tracks the digital footprint for a company. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark Capital.
Views: 416 Data Driven NYC
Product Line Manager Perspective: Evolving Product Requirements Driven by Usage Data
 
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The product line manager needs to ensure that performance on new models is consistently evaluated for further optimization and improvement. This video shows how product development strategies are continuously evolving and how changes are efficiently handled.
Views: 302 PTC
Catalog-Driven Concepts
 
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What does it mean to be truly catalog-driven? See how Sigma Catalog can be a central product, service and resource catalog for BSS/OSS systems.
Views: 3940 Sigma Systems
Just Energy Customer-Driven Product Expansion
 
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Just Energy's vision for the future is built on what customers are telling us. They want a transformation in the products and services we deliver, particularly in the categories of health and wellbeing, security, and utility conservation. Perhaps most exciting, we're striving to build a concierge platform to enable the delivery of these products and services to every home. Not just those with the ability to choose their energy provider. Our concierge platform will expand our addressable market over eight times of what exists today. This is what "customer focused" looks like.
Webinar: ABSPII and Product-Driven Capacity Building for Emerging Markets
 
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To read the interactive chat feature on the right side of the recording, please select a high definition viewing option in the YouTube settings menu. The Agricultural Biotechnology Support Project II is a USAID-funded consortium of public and private sector institutions managed by Cornell University that focuses on the safe and effective development and commercialization of bioengineered crops as a complement to traditional agricultural approaches for small-scale farmers. ABSPII's management team will share the lessons learned from 10 years of supporting agricultural biotechnology research and product development in India, Bangladesh, the Philippines, Indonesia, Uganda, and Mali. Presentations will include an overview of the ABSPII philosophy and organization, highlights of banana research in Uganda and eggplant product development in Asia, best practices for communicating about agricultural biotechnology, and the benefits of public-private partnerships. The experiences here are a collective example of how the development of new technology became a driving force for capacity building for the potential opening of new markets. For more information and resources from the event, please visit http://agrilinks.org/events/agricultural-biotechnology-support-project-abspii-and-product-driven-capacity-building
Views: 39 USAID Agrilinks
#11 - Zomato's Ex-product Designer, Aiswarya Kolisetty, on Data Driven Design
 
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Aiswarya Kolisetty is currently working with Booking.com. We spoke to her when she was a part of the four member design team at Zomato. She has previously worked with Ford and Tesla too. Aiswarya's portfolio: https://aiswaryakolisetty.com LIKE, SHARE & SUBSCRIBE to our channel to get updates about our episodes and events. Links: SOUNDCLOUD: https://soundcloud.com/unpixelate iTUNES: https://goo.gl/un5aFf BLOG: https://unpixelate.wordpress.com/ FACEBOOK: https://www.facebook.com/unpixelate/ TWITTER: https://twitter.com/unpixelate INSTAGRAM: https://www.instagram.com/unpixelate/ RONAK'S PORTFOLIO: https://www.ronaklaungani.com/ Music by: bensound.com
Driven Carb Defender Product Spotlight Video
 
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Driven's Lubrication Oil Specialist, Lake Speed Jr., explains the harmful effects that Ethanol has on carburetors. Lake Speed Jr. explains that Carb Defender can solve these problems in your Hot Rod, Classic Car, Race Car, boat or even your small engine. www.drivenracingoil.com Purchase Carb Defender HERE http://www.drivenracingoil.com/dro/catalogsearch/result/?q=carb+defender
Views: 2852 Driven Racing Oil
Data Driven Decisions - Ben Curren
 
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Making well-informed decisions in a timely manner is what separates the winners from the losers, when it comes to running a business. In the last 5 years, we've seen a significant reduction in the cost and complexity involved in collecting and analyzing the usage data emitted from our web products. You will significantly increase your chances of building a successful business by leveraging this data properly. In this presentation you will learn how Outright.com built a culture that relies on data to quickly make decisions and learn at a faster rate than our competitors. ABOUT BEN Ben Curren is an entrepreneur and technologist with the passion to create disruptive products that improve the lives of small businesses. He currently is the Founder and CTO of Outright.com which helps over 150,000 business effortlessly manage their finances.
Views: 3010 Gaslight
What does a product manager do and how to become one
 
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Read the full blog post about the product manager role here: https://blog.itnig.net/demystifying-the-product-manager-and-how-to-become-one-ef0b61a6f268#.wga9rm8rt As product focus is more important than ever in building startups in a very competitive market, the product manager role is increasingly getting more common and is highly valued. But to many people, it’s a job description that’s a bit vague, and often means different things from company to company. We invited three product people from the startup ecosystem in Barcelona to discuss the topic: Former PM at Google and currently product consultant Itamar Gilad, CEO and co-founder of Factorial Jordi Romero, and CEO and co-founder of Quipu Roger Dobaño. Check us out on social media: Facebook: https://www.facebook.com/itnig/ Twitter: https://twitter.com/itnig LinkedIn: http://buff.ly/2gHaXGr Website: http://itnig.net Visit our blog for more great startup content: https://blog.itnig.net/ We're always looking for talent to join our teams, check out: http://itnig.net/jobs.html For weekly startup videos subscribe to our channel. How to become a product manager How to work as a product manager Product manager strategies Famous product managers Google product managers How to hire a product manager Skills of a product manager in tech Product management Product driven startup design driven company design driven startup Tech product managers PMs tech pm's agile and scrum managing tech teams how to manage a developer team
Views: 14607 itnig
Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
 
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Amanda Kahlow, Founder and CEO at 6Sense, presented at FirstMark's Data Driven NYC on May 18, 2016. Kahlow discussed strategies for leveraging data more efficiently for B2B marketing to predict when a company has a need for a product. 6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark. FirstMark is an early stage venture capital firm based in New York City. Find out more about Data Driven NYC at http://datadrivennyc.com and FirstMark Capital at http://firstmarkcap.com.
Views: 1502 Data Driven NYC
How To Design UX Driven IoT Products - Map
 
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Join our community on hardwarepioneers.com Get in touch on Twitter! https://twitter.com/HdwPioneers SPEAKER Jon Marshall, Design Director @ Map (http://mapprojectoffice.com/)
Views: 1268 Hardware Pioneers
Making Data Driven Product Decisions // Charity Water [Hosted by FirstMark]
 
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Deepa Subramaniam, Director of Product at charity: water, presented at Design Driven in March 2015. She discussed charity: water's approach to making informed, data-driven product design decisions. To find out more about Design Driven NYC, visit http://designdrivennyc.com/. To find out more about FirstMark, visit http://firstmarkcap.com.
Views: 549 Design Driven NYC
CUSTOMER DRIVEN MARKETING STRATEGY
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 12140 Keiiiiiichi
Radical Product: The global movement that’s building vision-driven products - Radhika Dutt
 
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Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk. Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
Views: 111 FreshTilledSoil
The Secret to Effective Backlog Refinement   Behavior Driven Development
 
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When it comes to Backlog Refinement, phrases such as “split the user stories”, “use the three amigos”, and “refine when necessary” are often used to describe ways of doing so, but how can you be sure that you are refining in the most effective way? An effective, concrete method of refining the backlog is the process of Behavior Driven Development (BDD). While many consider BDD a way to write automated tests, it is much more than that. It is a collaboration technique that can be used with business partners to discover scenarios when refining the product and sprint backlog. BDD consists of discovering story details through structured examples, formulating the examples using a structured format, and automating a select subset of examples through tools such as Cucumber and Specflow. BDD can be used effectively to refine user stories well before they are sprint-planned and to iron out technical details when a user story is acted upon within a sprint. This presentation by Professional Scrum Trainer, Chuck Suscheck describes the discovery techniques of BDD and exemplify an end-to-end automated business scenario so that you can see the direct tie between business needs and software execution possible with BDD.
Views: 2972 Scrum.org
DATA-DRIVEN APPROACH OF DOING BUSINESS
 
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SDS Podcast #229 In this episode of the SuperDataScience Podcast, I chat with the co-founder at Cursor, Adam Weinstein. You will hear Adam's journey from working at Deloitte and LinkedIn to founding his own company. You will learn about the concepts of Data Literacy and Citizen Data Scientists, how Cursor can help you on this journey and what does it mean for an organization to be Data Literate and Data Driven.
Views: 493 SuperDataScience
Data Analytics Mistakes to Avoid | Data Driven Marketing
 
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Today we’re going to break down the 3 major data analytics mistakes that lead to misleading results in your data driven marketing, this can ultimately affect the growth of a business! Data is becoming more and more available, so data driven marketing is becoming easier and more essential! But without good data analytics, your conclusions can become misleading! Even with good quality data, we find people make frequent data mistakes in their rapid experimentation process! These are due to both inexperience with data analysis and a pressure to report significant findings to the rest of the business. How to Prepare Data for Machine Learning and A.I. video 👉https://youtu.be/TK-2189UcKk Link to data fallacies article 👉https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf The 3 Major Data Analytics Mistakes to Avoid in Data Driven Marketing: 1. Data Dredging Data dredging is repeatedly testing the new hypothesis against the same sample data until you finally find some significant results. This is common in cases where we test lots of different variations of a website or product, often with ab testing copy, calls to actions etc. When following the conventional level of significance, which is 5%, the risk is that 5 random variations could be significant. This is called the false positive risk or error of type 1. 2. False Causality The second data analytics mistake to avoid is false causality. Remember, Correlation is not equal to causation! This is why we run ab testing and multivariate testing. We always want to compare the performance of new ideas with the business as usual control group. At Growth Tribe, our growth process encompasses both machine learning steps to predict customer behavior in the pirate funnel but also the causal inference is given by experimentation. This is basically the data science definition of growth hacking! Machine learning can help us find the correlations but you should also test if there is a causal effect between out idea and the growth metric! 3. Overfitting in Machine Learning The last data analytics mistake is overfitting in machine learning. More complex algorithms can become overly tailored to the data. It can lose its generalization power to predict future cases. Different to statistical analysis, in machine learning, we have to keep a smaller portion of the sample to test how the model will perform when looking at new cases. If the accuracy is lower in the test set than compared to the training set then the model is probably suffering from overfitting. To prevent overfitting in machine learning we can apply regularization techniques. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/cmTdTtQR3G0
Views: 2368 Growth Tribe
@IndeedEng: Data-Driven Product Design
 
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Advertising pioneer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." At Indeed, our experience shows that more than half of product features are not only wasted but actually have a negative impact on user experience. Thanks to rigorous A/B testing we know precisely which half, so we can ensure that every feature we add delivers measurable value. With 100 million monthly unique visitors and 3 billion monthly searches, our data provides empirical answers to (nearly) all of our product questions. In this talk, we will cover: * a motivation for why we A/B test everything * the tools and systems we have developed to measure and analyze test results and the key metrics we focus on, and * multiple case studies illustrating how years of testing has shaped Indeed's design and product thinking. We will include specific examples of how small, overlooked changes have impacted our metrics in significant and unexpected ways, and how implementing simple "no-brainer" updates on our site decreased key business metrics and caused us to re-evaluate our solutions. This talk is for designers, product managers, and engineers from companies of any size who want to understand how data-driven design makes better products. Speakers J Christopher Garcia is the User Experience Lead at Indeed. Chris ensures Indeed's products are easy to use for millions of people all over the world. He has focused on user experience at Indeed for over 6 years. As the company has grown from start-up underdog to the world's leading job search engine, he has contributed to every major product Indeed offers. Chris Hyams is SVP of Product & Engineering at Indeed. Prior to Indeed, Chris was founder of B-Side, an Austin-based company that provided digital distribution, marketing, and analytics technology for the film industry. Prior to B-Side, he was VP of Engineering at Trilogy Software.
Views: 8907 @IndeedEng Talks
Trying a Two Product Wash and Go
 
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hereeeeeee is a video for ya playa MY SOCIAL MEDIA: Twitter (@YOOOCXM): https://twitter.com/yooocxm Snapchat (@CXMMMMM): https://www.snapchat.com/add/cxmmmmm Instagram(@YOOOCXM): https://www.instagram.com/yooocxm/ - PRODUCTS USED: Jane Carter Curls To Go Curl Cocktail Wet Line Xtreme Pro Styling Gel - VERSE OF THE DAY: “If any of you lacks wisdom, let him ask of God, who gives to all liberally and without reproach, and it will be given to him. But let him ask in faith, with no doubting, for he who doubts is like a wave of the sea driven and tossed by the wind.” (‭‭James‬ ‭1:5-6‬ ‭NKJV‬‬) For Business Inquiries: [email protected] This video is NOT sponsored.
Views: 605 CamTV
Agile Day'12 - Dave Thomas "Lean Value Driven Product Development"
 
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Watch Dave Thomas in his keynote during the Agile Day'12 in New York City. The title of the keynote is "Lean Value Driven Product Development -- Faster, Better, Cheaper!". The Agile Day is the annual 1-day conference in New York City about all things agile and lean. You can learn more about the agile user group events in New York by visiting http://www.agilenyc.org
Views: 53 Jochen Krebs
Supahands: Event Driven Architecture
 
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Learn more about the "This Is My Architecture" series at - https://amzn.to/2Awtcds. When Supahands grew from a few users to thousands of users, they had to re-architect their monolithic backend application to scale well and remain performant. Breena shares with us their journey of decoupling the application components by using Kinesis and Lambda. Host: Kapil Pendse, Solutions Architect, AWS Speaker: Breena Theseira, Product Manager, Supahands
Views: 2077 Amazon Web Services
Factors  determining functional perception on technology-driven product design
 
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Factors determining functional perception on technology-driven product design : A case study on mobile phone for the elderly by Kingkarn Pijukkana
Views: 108 Super TTT
How To Have A Customer Driven Marketing Strategy
 
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★★✅Our #1 Recommended System To Make A Full-Time Income Online CLICK HERE ➡️http://workwithaceandrich.com/click/YTBYL ► Website: http://AceandRich.com ► Facebook: https://www.facebook.com/aceandrich ► Instagram: https://www.instagram.com/aceandrich ► Twitter: https://www.twitter.com/aceandrich In today's video I want to share with you how to have a customer driven marketing strategy for your online or offline business. DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 59 Freedom By Design
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1638950 Brian Tracy
Building a Data Driven Product - Åsa Bertze
 
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Truecaller helps identify unknown incoming calls and warns users against unwanted calls through a community based spam list, contributed by more than 200 million users worldwide. In order to provide the best possible experience to each user Truecaller needs to provide an individual list of spam numbers, most likely to call that user. During spring of 2016 an effort was made to investigate the behaviour of spam callers, and to evaluate alternatives for improving the spam detection efficiency. #HyperightDataTalks is a video podcast of best presentations, discussions and interviews with some of the most innovative minds, enterprise practitioners, technology and service providers, start-ups and academics, working with Data Science, Data Management, Big Data, Analytics, AI, IOT and much more. All presentations are taken from Hyperight´s Data summits and now available for you. For more interviews, audio podcast and videos from some of the best presentations from our Data Summits, please visit http://www.hyperight.com Presentation recorded during: Nordic Data Science Summit 2016 - http://www.nordicdatasciencesummit.com/ Follow us on Twitter: https://twitter.com/DataNordics More information about Hyperight: http://www.hyperight.com/ Subscribe to our channel: https://www.youtube.com/channel/UCCLYBm1MHI3jIvZo9YKPq-g
Views: 36 Hyperight AB
Agile Product Ownership in a Nutshell
 
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This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary. For translated versions & translation guide, see http://blog.crisp.se/2012/10/25/henrikkniberg/agile-product-ownership-in-a-nutshell Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation. Download the complete drawing here: https://www.dropbox.com/s/ph3spbc3evgoh3m/PO-in-a-nutshell.png Downloadable version of the video here: https://www.dropbox.com/s/h3fzydsss7sgqjd/PO-in-a-nutshell.mov PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o) Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).
Views: 1805530 Henrik Kniberg
Amazon Marketplace - Day One: Stories of Entrepreneurship - Driven Products
 
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John Derringer started out in his dad’s shed with $600. He had bought some wheels for his old Subaru, picking up an extra pair and selling them for a profit online. That got him hooked. Eventually Dad got tired of him taking up the garage space, so he moved to a Public Storage facility, then his first warehouse and performance auto shop. John channeled his listless personality—one that got him in trouble in the past, including a brief jail visit after trying to evade police on a motorcycle—into creating a successful business. It took some tough decisions—closing down the auto shop to concentrate on online sales meant leaving behind weekends at the racetrack—but it’s been a boon for the business. Amazon sales continue to accelerate faster than those on other marketplaces, and John attributes that to product reviews.
Views: 691 Sell on Amazon
4 Tips to Create a Customer Driven Organization
 
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Go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken shares tips for creating a customer focused culture. First, it starts with attitude. The attitude is more important than the skill, you can always train the skill. I’ve covered this before. Second, is constantly train. Even if you spend five minutes every few days on something new, it is constant training and reinforcement of your business and customer philosophies, and as I always say, “Training isn’t something you did, it’s something you do, it’s ongoing.” Third, continually praise good behavior. We must constantly reinforce each other. Pat each other on the back. Tell your internal customers how much you appreciate them and how well they are doing. And finally, Fourth public recognition. If you are a manager, let others in your department, and maybe even the public know about the moments of magic your employees are creating. Help build an environment that fosters this positive behavior. Shep Hyken, professional keynote and customer service speaker, customer service trainer, and New York Times best-selling author, shares his customer service tips. These tips are your how to guide to customer complaints, delivering amazing customer service, customer loyalty, customer service training, customer trust, company culture, customer experiences, sales tactics, and employee retention. To hear more customer service tips, listen to interviews, read his blog and learn about The Amazement Revolution go to http://www.hyken.com. Shep is a customer service expert and the Chief Amazement Officer (CAO) of Shepard Presentations. As a professional speaker and author, Shep helps companies build loyal relationships with their customers and employees. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200
Views: 604 Shep Hyken
Unlock Open Banking with Definition-Driven API Development and Virtualization
 
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In the last year there we have heard a considerable amount about Open Banking revolutionizing the banking industry with governments around the world mulling increased regulation. Open banking is the idea of breaking the monopoly of a few larger banks by letting smaller players get access to customer data, so they too can provide value added services using Application Programming Interfaces (Open APIs) to enable third-party developers to build apps and service around more traditional banking and financial services. So why is it important and how do APIs drive this new concept? During this webinar we will discuss: -An overview of Open Banking and how APIs are driving it -Challenges associated with Open Banking -How APIs Will Make or Break Your Organisation’s Success -Real life examples of organisations who have implemented Open Banking Learn more about ReadyAPI at: https://smartbear.com/product/ready-api/overview/?sr=aw&md=ppcs&cm=1906&ct=smartbear&tr=readyapi&gclid=CjwKCAiAodTfBRBEEiwAa1haugX6PG2WZBp80NQJ2nBo1X9ATp0bAax9pNdLtnLGBpPgfhl3XmOhNBoCH_4QAvD_BwE
Views: 408 SmartBear
What is VALUE-DRIVEN DESIGN? What does VALUE-DRIVEN DESIGN mean? VALUE-DRIVEN DESIGN meaning
 
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What is VALUE-DRIVEN DESIGN? What does VALUE-DRIVEN DESIGN mean? VALUE-DRIVEN DESIGN meaning - VALUE-DRIVEN DESIGN definition - VALUE-DRIVEN DESIGN explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Value-driven design (VDD) is a systems engineering strategy based on microeconomics which enables multidisciplinary design optimization. Value-driven design is being developed by the American Institute of Aeronautics and Astronautics, through a program committee of government, industry and academic representatives. In parallel, the US Defense Advanced Research Projects Agency has promulgated an identical strategy, calling it Value centric design, on the F6 Program. At this point, the terms value-driven design and value centric design are interchangeable. The essence of these strategies is that design choices are made to maximize system value rather than to meet performance requirements. This is also similar to the value-driven approach of agile software development where a project's stakeholders prioritise their high-level needs (or system features) based on the perceived business value each would deliver. Value-driven design is controversial because performance requirements are a central element of systems engineering. However, value-driven design supporters claim that it can improve the development of large aerospace systems by reducing or eliminating cost overruns which are a major problem, according to independent auditors. Value-driven design creates an environment that enables and encourages design optimization by providing designers with an objective function and eliminating those constraints which have been expressed as performance requirements. The objective function inputs all the important attributes of the system being designed, and outputs a score. The higher the score, the better the design. Describing an early version of what is now called value-driven design, George Hazelrigg said, "The purpose of this framework is to enable the assessment of a value for every design option so that options can be rationally compared and a choice taken." At the whole system level, the objective function which performs this assessment of value is called a "value model." The value model distinguishes value-driven design from Multi-Attribute Utility Theory applied to design. Whereas in Multi-Attribute Utility Theory, an objective function is constructed from stakeholder assessments, value-driven design employs economic analysis to build a value model. The basis for the value model is often an expression of profit for a business, but economic value models have also been developed for other organizations, such as government. To design a system, engineers first take system attributes that would traditionally be assigned performance requirements, like the range and fuel consumption of an aircraft, and build a system value model that uses all these attributes as inputs. Next, the conceptual design is optimized to maximize the output of the value model. Then, when the system is decomposed into components, an objective function for each component is derived from the system value model through a sensitivity analysis. A workshop exercise implementing value-driven design for a global positioning satellite was conducted in 2006, and may serve as an example of the process. Implementation of value-driven design on large government systems, such as NASA or ESA spacecraft or weapon systems, will require a government acquisition system that directs or incentivizes the contractor to employ a value model. Such a system is proposed in some detail in an essay by Michael Lippitz, Sean O'Keefe, and John White. They suggest that "A program office can offer a contract in which price is a function of value," where the function is derived from a value model. The price function is structured so that, in optimizing the product design in accordance with the value model, the contractor will maximize its own profit. They call this system Value Based Acquisition.
Views: 284 The Audiopedia