Search results “Product driven definition” for the 2017
How to make sure your product is user-driven with Julie Price (WG'08)
For this Penn Wharton Entrepreneurs Workshop, Julie Price, WG'08, Design, Desirability and UX Research Consultant, will present a different philosophy for idea creation, and rapid design and testing, incorporating lessons learned from experimental psychology, behavioral economics, and traditional user research. In this workshop, Julie will discuss: • Ideating and testing early concepts through a rapid iterative approach • How to talk to test participants and design useful and valid experiments • How to adjust your interviews & experiments over time to go from a wide range of early concepts through to product usability testing • How to listen to your test or interview subjects (what they mean vs what they say)
Views: 1119 Wharton School
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Views: 12780 Keiiiiiichi
What is Growth Hacking - Data Driven Marketing 2018
The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 22356 Growth Tribe
Blinc Digital Group -  Product and Marketing Consultants for Data-Driven Companies
Blinc Digital Group is the premier consulting company for organizations focused on growing their bottom line through a data-centric approach. Blinc partners with data providers, ad tech companies, and advertisers to build game-changing solutions that change how marketers do their job. Founded by advanced advertising industry leaders, Lindsey Harju and Brienna Pinnow, Blinc provides clients with strategic product consulting, product marketing, and sales training services. If you're ready to market like the year we live in, visit Blinc Digital Group's website for more information at https://blincdigitalgroup.com/.
Views: 586 Blinc Digital Group
What is VALUE-DRIVEN DESIGN? What does VALUE-DRIVEN DESIGN mean? VALUE-DRIVEN DESIGN meaning - VALUE-DRIVEN DESIGN definition - VALUE-DRIVEN DESIGN explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Value-driven design (VDD) is a systems engineering strategy based on microeconomics which enables multidisciplinary design optimization. Value-driven design is being developed by the American Institute of Aeronautics and Astronautics, through a program committee of government, industry and academic representatives. In parallel, the US Defense Advanced Research Projects Agency has promulgated an identical strategy, calling it Value centric design, on the F6 Program. At this point, the terms value-driven design and value centric design are interchangeable. The essence of these strategies is that design choices are made to maximize system value rather than to meet performance requirements. This is also similar to the value-driven approach of agile software development where a project's stakeholders prioritise their high-level needs (or system features) based on the perceived business value each would deliver. Value-driven design is controversial because performance requirements are a central element of systems engineering. However, value-driven design supporters claim that it can improve the development of large aerospace systems by reducing or eliminating cost overruns which are a major problem, according to independent auditors. Value-driven design creates an environment that enables and encourages design optimization by providing designers with an objective function and eliminating those constraints which have been expressed as performance requirements. The objective function inputs all the important attributes of the system being designed, and outputs a score. The higher the score, the better the design. Describing an early version of what is now called value-driven design, George Hazelrigg said, "The purpose of this framework is to enable the assessment of a value for every design option so that options can be rationally compared and a choice taken." At the whole system level, the objective function which performs this assessment of value is called a "value model." The value model distinguishes value-driven design from Multi-Attribute Utility Theory applied to design. Whereas in Multi-Attribute Utility Theory, an objective function is constructed from stakeholder assessments, value-driven design employs economic analysis to build a value model. The basis for the value model is often an expression of profit for a business, but economic value models have also been developed for other organizations, such as government. To design a system, engineers first take system attributes that would traditionally be assigned performance requirements, like the range and fuel consumption of an aircraft, and build a system value model that uses all these attributes as inputs. Next, the conceptual design is optimized to maximize the output of the value model. Then, when the system is decomposed into components, an objective function for each component is derived from the system value model through a sensitivity analysis. A workshop exercise implementing value-driven design for a global positioning satellite was conducted in 2006, and may serve as an example of the process. Implementation of value-driven design on large government systems, such as NASA or ESA spacecraft or weapon systems, will require a government acquisition system that directs or incentivizes the contractor to employ a value model. Such a system is proposed in some detail in an essay by Michael Lippitz, Sean O'Keefe, and John White. They suggest that "A program office can offer a contract in which price is a function of value," where the function is derived from a value model. The price function is structured so that, in optimizing the product design in accordance with the value model, the contractor will maximize its own profit. They call this system Value Based Acquisition.
Views: 305 The Audiopedia
5 Cultural Habits of Customer Driven Companies
In the quest to improve the customer experience and customer loyalty, it is helpful to consider the "cultural habits" of successful service organizations, such as: Disney, Apple, Southwest Airlines, Wegmans, Nordstrom, and Amazon. Their cultural habits are not merely lip service; it's how they do business. Watch this customer experience training video for details. Here are five hints about the habits. Cultural Habit #1: Wegmans’ motto is: Every day, you get our best. Wegmans makes grocery shopping a true experience rather than offering the same drudgery of a chore that most consumers expect at the grocery store. Its reputation goes well beyond its market area. Southwest Airlines began at Love Field in Dallas. They became the "love airline" with the flashy flight attendants and the most entertaining flight experience. Emeritus, Colleen Barrett, has a favorite saying about Southwest Airlines: “We are a Customer Service Company; we just happen to fly airplanes.” Disney cast members consider what they do to be a helping profession and a noble calling. Cultural Habit #2: Nordstrom’s golden rule for employees is widely recognized: “Use good judgment in all situations.” Top service companies are willing to trust employees. Amazon's approach is to hire the world’s brightest minds and to create an environment where they can invent and innovate the customer experience. Cultural Habit #3: Walt Disney established the Disney University after opening Disneyland to use a structured learning environment to teach the unique skills that are required of Disney cast members. It was the first corporate university and remains one of the largest training facilities in the world. Numerous classes and dozens of online courses provide a plethora of learning opportunities to employees and managers alike. Surprisingly, Disney University does not offer specific quality courses. Quality and service are built into all the training programs taught by Disney. In addition, Disney courses have been delivered to hundreds of other companies. Cultural Habit #4: On the desk of Pete Nordstrom, the company’s President of Merchandising, sits a stack of letters from customers and employees, each telling a story about a memorable experience they had with Nordstrom. Few company executives can say the same. Apple doesn't have strict sales quotas in place for employees. It does have metrics like "attachment rates,” the frequency with which staff members are able to provide customers with additional products like AppleCare. Those who fall short of the goals receive more sales training, which is really about helping customers with stated or perceived needs. Cultural Habit #5: Disney’s strong belief in “attention to detail” is what sets them apart from other organizations. Disney says it has to “sweat the small stuff.” Disney pioneered the concept of exceeding people’s expectations. Call to Action Many companies desire to deliver better service. Some try and a few improve. But, most are unwilling to make the necessary changes because they lack the commitment and more importantly, the ethics. Most say they want a superior service reputation, but they are unwilling to do the work it takes to earn it. However, any company that consistently strives to improve by aligning with these five cultural habits will make a huge difference with their employees, customers and bottom-line. Share this customer loyalty training video and give it a thumbs up if you like it. We all know that more companies need to pay attention. By the way, do you want to learn a proven 3 step approach for improving the customer experience? If so, I suggest you check out this complimentary white paper: Creating Sustainable Customer Loyalty and Sales Growth. http://wcwpartners.com/creating-sustainable-customer-loyalty-and-sales-increases-complimentary-download/ Or, do you need more specific guidance to achieve a superior customer experience? Then, go here for consulting and coaching help: http://rickconlow.com/consulting/retain-customers/ For over 400 complimentary developmental resources in leadership, customer experience/service, sales, and personal development check out our Superstar Leadership Blog. http://rickconlow.com/superstar-leadership-blog/ Rick Conlow, CEO/Founder, Rick Conlow International Rick Conlow International is a business consulting and training company that coaches leaders to achieve record-breaking performances in sales growth, customer experience improvement, employee engagement and leadership effectiveness. It also has online resources to coach and train any and all managers to higher levels of success. +Subscribe to RCI's Superstar Leadership Blog (with over 400 complimentary resources): http://rickconlow.com/superstar-leade... +Consulting Services: http://rickconlow.com/ +Books & Training Resources: http://rickconlow.com/shop/
Views: 282 Rick Conlow
What is OUTCOME-DRIVEN INNOVATION? What does OUTCOME-DRIVEN INNOVATION mean? OUTCOME-DRIVEN INNOVATION meaning - OUTCOME-DRIVEN INNOVATION definition - OUTCOME-DRIVEN INNOVATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics. Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI attempts to identify important but poorly served, and unimportant but over-served, jobs and outcomes. ODI focuses on customer-desired outcome rather than demographic profile in order to segment markets and offer well-targeted products. By knowing how customers measure value, companies are able to align the actions of marketing, development, and R&D with these metrics and systematically create customer value. Ulwick was granted the first of twelve patents on the ODI process in 1999. In late 1999, Ulwick introduced ODI to Clayton Christensen and demonstrated examples of how the process was executed, along with the results achieved. Christensen credits Ulwick and Richard Pedi of Gage Foods with the way of thinking about market structure used in the chapter "What Products Will Customers Want to Buy?" in his Innovator's Solution and called "jobs to be done" or "outcomes that customers are seeking". Sayan Chatterjee of Case Western Reserve University Published the concept of outcomes in the 1998 California management review article. Sayan Chatterjee. 1998. "Delivering desired outcomes efficiently: the creative key to competitive strategy." California Management Review, 40(2): This was subsequently reprinted by Harvard Business School press. Competitive Strategy: Business Fundamentals, Harvard Business School Press 2002 Jun 18, 7+ years after Ulwick began implementing this with real world examples. The original article by Chatterjee was presented in the Academy of Management National Conference in 1995 and was used by him in executive education and training as early as 1992. Instead of assuming what their customers want or need, typically product developers determine the voice of the customer(VOC). ODI takes VOC a step further by focusing on jobs-to-be-done rather than product improvements. The objective is to translate customers’ needs into products or services they can’t live without. ODI theory posits that companies typically collect the wrong kinds of input from their customers, and states that all the company should find out is what the customers’ ultimate output goal is: what they want the product or service to do for them, not how it should do it. The goal of the method is to help companies discover new product and service opportunities. According to Ulwick, ODI is the culmination of 20 years of studying innovation methodology. In 2002, it was introduced in the Harvard Business Review, and expanded upon in Ulwick's 2005 book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. In 2016, Ulwick published Jobs to be Done: From Theory to Practice to explain the process for converting "Jobs Theory" to practice.
Views: 235 The Audiopedia
"Jobs to Be Done" by Tony Ulwick at Lean Product Meetup
Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product & Lean UX Silicon Valley Meetup on April 4, 2017. Anthony (Tony) W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI). ▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018: https://www.youtube.com/watch?v=bDUrQlmwox4 ▶ Jake Knapp about his new book “Make Time” : https://www.youtube.com/watch?v=q4Sx9o85y-s ▶ Box CEO Aaron Levie Interview: https://www.youtube.com/watch?v=cJC_JuxRgIg ▶ “Beyond Lean and Agile” by Marty Cagan https://www.youtube.com/watch?v=7LYLhxb8Vwc ▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude: https://www.youtube.com/watch?v=H8XQVQy8Xiw ▶ For upcoming videos like this, subscribe to our channel: http://www.youtube.com/c/DanOlsen ▶ This video was produced by Coreography https://coreography.com. ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement
Views: 9591 Dan Olsen
Agile Day'12 - Dave Thomas "Lean Value Driven Product Development"
Watch Dave Thomas in his keynote during the Agile Day'12 in New York City. The title of the keynote is "Lean Value Driven Product Development -- Faster, Better, Cheaper!". The Agile Day is the annual 1-day conference in New York City about all things agile and lean. You can learn more about the agile user group events in New York by visiting http://www.agilenyc.org
Views: 53 Jochen Krebs
Marketing Banking Products in an Image-Driven Culture - Andrew Davidson
The old adage that “a picture is worth a thousand words” couldn’t be more true. In today’s time-constrained, hyper-wired world, marketers have just seconds to get their message across. Andrew Davidson explains why you must tap the power of images, and showcases brands that are on the cutting edge of this important trend.
Views: 413 TheFinancialBrand
3 Inputs To a Great Product Roadmap | Dan Martell
Frustrated customers? No customers sticking around? It’s a product problem. In this video, I share 3 inputs required to create a great product strategy. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell When I first built Clarity.fm, it wasn’t a marketplace. It was a call list app. The concept was that I could add anyone to my list, with phone number and description, then it would robo call each person, reading to me the name of the person and reason for the call. In short... I was building a productivity tool, NOT a marketplace. A strategic “face palm” that would greatly handicap the business’ potential for growth. (#2 on my list of inputs to build great product). Even after I held a 300 person launch event in my hometown of Moncton, I refused to build search into the product. What I did instead was build a page that listed all of the experts who were available for a call. Stupid. It wasn’t until after months of getting emails to our support team that I realized we needed to add a search feature. What happened next was the beginning of what made Clarity a huge success. We launched the feature and it doubled our growth. What I break down in this week’s video are the 3 inputs (or categories) of feedback you have to leverage to build a great business that doesn’t ignore it’s customers AND builds real revenue. Over the next two years, we leveraged this framework to help our product roadmap strategy... ... each team member brought ideas and categorized accordingly: 1) Market and Needs: Is this something the customers are asking for in numbers? What are they expecting that we don’t offer? 2) Business Goals: What features do we need to add (like search) to help the business grow and succeed? 3) Key Features/Differentiators: What makes our product different, or offers a product hook that we can lead with to differentiate ourselves from existing solutions? Understanding each of these buckets allowed us to quickly sort and build a product roadmap that would deliver the traction we needed to grow. So my question to you is... Do you have a way to capture & categorize customer feedback? What about the input from your team? How is it managed? If you don’t, create one now... If you had that in place, how would it change the way you build your product or service today? Leave a comment below with your answer! Have an amazing week! Dan “hard headed” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/JmPlJKaxhuA ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 4596 Dan Martell
Definition of Employee-Driven Innovation (EDI)
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Views: 97 Nurhayati Mokhtar
Product Management with Lean, Agile and System Design Thinking | BUx on edX
Learn how to plan, develop and deliver on all aspects of work in the lifecycle of digital products using lean, agile and systems design thinking. Take this course for free on edx.org: https://www.edx.org/course/product-management-lean-agile-system-bux-qd503x-0 Want to be the “CEO” of the digital product, but unsure which types of skillsets you may need? This course is for you. Product management drives the implementation of business models in startups and digital enterprises. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace. In this course, part of the Digital Product Management MicroMasters program, you will be introduced to frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to: (i) understand customer co-creation, needs and become “a champion” for user centric development in the digital technologies. (ii) set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products. (iii) take a data and metrics driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life. (iv) shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets. Caveat: This is not a course on software development or architecture or on product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g. its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative, and allied with decision-making, in their orientation. What you'll learn Product line planning and road mapping alternatives Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates. How to launch a product and create a go to market strategy to champion your product Performance Management: Ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while marshalling of social media and third party data towards performance optimization
Views: 11117 edX
Product Management in Ukrainian Technology-Driven Companies
Three renowned experts - Scott Sehlhorst, product management and strategy consultant, lecturer at Dublin Institute of Technology and Lviv Business School of Ukrainian Catholic University, Yuri Gaiduchok, Head of Business Analysis and Product Management at Ciklum and Anastasiya Markuts, Academic Director in Technology Management Program at Lviv Business School of Ukrainian Catholic University explained what the path from technology engineering to product managing is, how it should work and what is the definition of success in 2017. _ Subscribe to UATV English: https://goo.gl/VHU7bk Facebook: https://www.facebook.com/UATVEN Twitter: https://twitter.com/UATV_en Instagram: https://www.instagram.com/uatv.en Medium: https://medium.com/@UATV_English Watch UATV live: http://uatv.ua
Views: 111 UATV English
How to do sales effectively? Tamil motivation video- Madhu Bhaskaran
Madhu Bhaskaran explains about the great benefits of sales and 2 wonderful strategies for the successful sales. Contents- 1. First sell yourself, then sell the products 2. Benefits driven presentation
Views: 113656 Motivation Tamil
Demand-Driven LEAN Supply Chain Management
Companies do business all over the world operating in diverse markets - different conditions, characteristics, demand patterns and dynamics. Competition is intense and customer expectations are higher than ever before. Innovations, larger product portfolios and short product life cycles are also adding to business complexity. Companies are faced with a dramatic increase in volatility in supply and demand. This is going to stay and should be accepted as the new normal. Learn how to master these challenges with Demand-Driven LEAN Supply Chain Management: www.camelot-mc.com/ddscm
How to Measure Your Way to Success by Sephora's Product Manager
Product Management event in San Francisco about how to measure your way to success. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2kVZQ0o Find out more about us: http://bit.ly/2ys3kN1 💻 Product management is about creating change. Metrics are the guideposts that help us ensure that the changes we make are leading to the results we want. They let us forecast, provide early warning signals, and create incentives for action. In this talk, Meghan discussed designing good metrics, gaining alignment among a broad range of stakeholders, and communicating progress effectively. She talked about the trade-offs of looking at rates & ratios vs absolute numbers, and funnels, cohorts, and other fascinating and exciting measures of success. Meghan Cochran is currently helping people find a job they'll love as a product lead at Hired. Before joining Hired, Meghan worked in product management at a variety of companies including Sephora as the Director of Product and Netflix. She holds a BA in Literature, MA in English and an MBA. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2ytmiD6 Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2ys3kN1 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A #ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt
Meaningful innovation in a World awash with ideas | Roberto Verganti | TEDxPolitecnicodiMilanoU
In world overcrowded by opportunities, value comes by the capability to craft a meaningful vision. The art of criticism, which has been labeled as detrimental in the last few years, is instead the way to create value in our new current world, where ideas are abundant but novel visions are rare. Our speaker will be Roberto Verganti, professor of Leadership and Innovation at Politecnico di Milano, and author of Harvard Business Press and MIT Press. Roberto Verganti is Professor of Leadership and Innovation at the School of Management of Politecnico di Milano, where he directs Leadin’Lab, the laboratory on the LEAdership, Design and INnovation. Roberto’s research is inspired by one question: how to create innovation that is meaningful, and how to make it come true? He has been a visiting scholar at the Harvard Business School twice, at the Copenhagen Business School and at the California Polytechnic University. He is also an advisor of Carlos Moedas, the European Commissioner for Research, Science and Innovation. Roberto is the author of “OVERCROWDED – Designing Meaningful Products in a World Awash with Ideas”, published in 2017 by MIT Press. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 9953 TEDx Talks
Data Driven vs  Design Driven | PANEL
Delivered at Casual Connect Europe 2017. In a world where instant data on player habits is collected by so many, where does design by experience stop and design by the numbers begin? Maintaining the balance between the science and art is key to creating successful games. In this panel, we’ll discuss what should lead and when. Data analysis or designer understanding of the game and the players? Panelists: Philipp Karstaedt, General Manager - Europe, GREE International Entertainment Tammy Levy, Director of Product, Mobile, Kongregate Adam Telfer, Product Lead, Wooga Christopher Kassulke, CEO & Owner, HandyGames MODERATOR: Dean Takahashi, Lead Writer, GamesBeat at VentureBeat
Views: 274 CasualConnect
INOXOFT  Technology Driven Business Helper
SInce 2014, Inoxoft has been embedding technologies to make the businesses begin a new life. Our three pillars of success - affordable budget, short time of delivery, and profound experience made our way to where we are now. We are more than ready to innovate and bring our value to your business. Inoxoft provides outsource software development services to middle-sized and big companies and startups in the United States and Israel. Our company is capable of creating versatile software that would meet the expectations of diverse businesses. About 80 specialists take care of providing the best possible product. We have Mobile (iOS and Android), Desktop (.Net,), Web (PHP and Python), and Cloud (Amazon and Azure) teams which means that our company can deliver Mobile, Desktop, and Web Applications or create a fully-functioning IoT software. Make one step towards business development - cooperate with Inoxoft. Learn more about Inoxoft at: http://inoxoft.com/
Views: 108464 Inoxoft company
10 Reasons Why The User Centered Design Process Will Make You A Powerful Designer
In this Video You Will Learn How To Use The User Centered Design Process To Make You A Powerful Designer And Make Awesome Websites. No Jargon. No Waffle Learn More - https://antony-conboy.teachable.com/p/ux-ui-design-fundamentals
Views: 16168 Antony Conboy
The Grand Theory of Apple
Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1633860 PolyMatter
Computer Integrated Manufacturing  (CIM)(हिन्दी )
On this channel you can get education and knowledge for general issues and topics
Views: 65058 LEARN AND GROW
Driven Episode 2 - Mobile-First Marketing Strategy with Scott Shapiro of Facebook
In this episode of Driven, we take a ride with Facebook's Scott Shapiro as he details a mobile-first marketing strategy in today's real estate landscape. In this episode of Driven, get ready to hear: 1) What it means to take a mobile-first marketing strategy 2) How Facebook Messenger and bots are opening the door for conversations 3)The role “engagement” has in today’s online world Subscribe to future episodes at https://boomtownroi.com/driven
Views: 351 BoomTown
Lumen5: video creation platform driven by A.I.
Lumen5 is a video creation platform designed for brands and businesses to produce social content for driving audience engagements online. The goal of the platform is to allow anyone without training or experience to easily create engaging video content within minutes. Our technology enables marketing teams to focus on the story and narrative while relying on our system to do the heavy lifting. Not only does the platform offer tools to create a video, Lumen5 takes it a step further to supply you with all the resources needed to produce shareworthy videos. The platform offers a built-in media library containing millions of copyright-free photos, videos, and audio tracks. This means that your team will have access to everything you need without having to record or purchase any digital assets externally.
Views: 5673 Lumen5
13 iPhone Settings You Should Change Now!
Those default iPhone settings are no good! Here is what to change. More Top Lists ➤ https://www.youtube.com/playlist?list=PLFr3c472Vstw-sCvBrlRTelW3ULg1-w3n Subscribe Here ➤ https://www.youtube.com/user/ThioJoe?sub_confirmation=1 iPhones, iPads, and other iOS devices all have a lot of settings that you might not have known about, because these settings are pretty hidden away. This video goes over which ones you should change, whether they are privacy settings to restrict Apple from collecting data about you, or just plain cool iOS features that aren't enabled by default for some reason. ~~~ ⇨ http://Instagram.com/ThioJoe ⇨ http://Twitter.com/ThioJoe ⇨ http://Facebook.com/ThioJoeTV ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Views: 7872750 ThioJoe
Data-Driven Design Overview
Three unique tools combine to deliver the best solutions for our clients. Dive into the technology: https://www.hdrinc.com/insights/data-driven-design-hdr
Views: 807 HDR
Behind the Cloud Episode 1: What Metadata Means to Development
Jon Ruggiero, Chief Architect at Workday, talks with David Clarke about the benefits of a metadata-focused development strategy. Watch to learn why a metadata approach makes it possible to rapidly innovate without impacting business logic or customer data. In This Episode - What Is Metadata?: http://bit.ly/2uwtOuV - Workday’s Metadata Approach with XpressO: http://bit.ly/2uthiwG - How Metadata Impacts Applications: http://bit.ly/2tkgZEM - How Metadata Benefits Workday Customers: http://bit.ly/2tzbBsR - How a Metadata-Driven Development Approach Enables Continuous Updates: http://bit.ly/2u2Rkz8 - How New Technologies Get Integrated into Metadata-Oriented Architecture: http://bit.ly/2uC4O6s
Views: 11491 Workday
Rolls-Royce Production - Awesome
Rolls-Royce Production Assembly Line. Rolls-Royce Motor Cars has today revealed record sales results for a fifth consecutive year, with 4,063 cars sold globally during 2014. This exceptional result means that sales have more than quadrupled since 2009. Strong sales were reported worldwide, with double-digit growth in most regions, North America (up 30%), the Middle East (up 20%) and Europe (up 40%). The United States remained the company’s most significant individual market. Rolls-Royce’s home market, the United Kingdom, is the company’s fourth largest individual market (up 13%). Europe saw strong growth in a number of markets with Germany up by 30%, while in Asia Pacific, Australia grew by 75%, Japan by 60% and Korea 20%. In the Middle East, highlights included Bahrain (up 50%), Kuwait (up 45%) and Oman (up 27%). Emerging markets such as Azerbaijan, Kazakhstan and Vietnam all showed promising growth. The best-selling Rolls-Royce dealership in 2014 was Rolls-Royce Motor Cars Abu Dhabi. As part of the marque’s commitment to long-term sustainable growth, six new dealerships were opened in 2014, including Mexico City, Calgary, Canada and Gold Coast, Australia. A total of 127 dealerships are now in operation and further expansion is planned for 2015. Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000 car sales level for the first time in its 111-year history. The result confirms that our strategy of balanced, sustainable and profitable growth is delivering and that Rolls-Royce remains the world’s leading luxury goods brand. This extraordinary success has been built on strong foundations: pinnacle products, dedicated people and a commitment to ensuring a balanced global sales picture.” Sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which enjoyed its first full year of sales, while the incomparable Phantom remains the company’s pinnacle product. Bespoke Collections including Waterspeed, Pinnacle Travel and Metropolitan, and unique creations such as the Maharaja Phantom Drophead Coupé contributed to Rolls‑Royce sustaining its leadership of the industry in the area of individualisation. In 2014, Rolls‑Royce once again sold more cars in the +Euros 200,000 net segment than any other manufacturer. 2014 also marked the first year in which every Phantom, and the great majority of Ghost and Wraith models, left the Home of Rolls-Royce at Goodwood in West Sussex, England with significant Bespoke personalisation. A record number of customers spent personal one-on-one time with Rolls-Royce’s Bespoke design consultants commissioning their personalised vehicles. To meet such strong demand, particularly for Bespoke cars, the company has created over 200 new permanent jobs in the past 18 months. More than 1,500 people are now employed at the Home of Rolls-Royce. Further evidence of Rolls-Royce’s commitment to expansion in Great Britain came in September when the company announced plans for its new Technology and Logistics Centre at Bognor Regis, close to Goodwood. Construction of the new 30,000m2 facility, which is due to open in 2016, is well underway and around 200 new and existing staff in technical and logistics roles will be employed at the Centre. Business Secretary, Vince Cable said, “Rolls-Royce motor cars are famous throughout the world with increasing numbers now exported abroad. The skill and dedication of its workers here in Britain has led to another very successful year.” “The UK’s automotive industry is thriving with a new car rolling off the production line every 20 seconds, and increasing levels of investment that’s helping to secure local jobs. Through our industrial strategy we are backing companies like Rolls-Royce Motor Cars as they go from strength to strength, giving them the right environment to invest with confidence and create high-skilled jobs". Subscribe
Views: 591698 Car TV
Modular Driven Technologies - Shot Show 2017
Marteen from MDT gave us the full run down on the new ESS as well as a look at the entire MDT chassis range. These guys make some great stuff out of Canada, and Marteen actually does a pretty mean Australian accent. Check them out at https://mdttac.eu/ and you can get their products in Australia from The Armoury. http://www.thearmoury300.com/ Impact Dynamics offer Precision Rifle Training in Australia. www.impactdynamics.com.au www.faceboook.com.au/impactdynamics A big thank you to Armoury Athlete for their help in filming these interviews. https://www.facebook.com/ArmouryAthlete
Views: 2269 Impact Dynamics
Being a good citizen in an event driven world -- Ajay Nair
Ajay Nair, Lead Product Manager at AWS Lambda, talked to us about considerations when designing event-driven systems. Okay, he says, we can all admit that serverless architectures tend to be event-driven: all logic is embodied as functions (or, events), that talk to something downstream. And eventually, it'll be more and more common that companies want to emit event streams that let anyone do cool things with them. All kinds of SaaS companies and ISPs will be event sources. So, in Ajay's experience, what are the practicalities and ins-and-outs? This one was definitely a crowd favorite. More about Emit Conf: www.emitconference.com More about Serverles: www.serverless.com
Views: 637 Serverless
The 4Ps of innovation space
Buy our app and get access to the models. You can place your own content in the model and use it for your assignments. You can use it in your teaching or presentations as well – just remember to tell it’s from flixabout.com. Furthermore, you get to see the full text for the movies. Prize for the App: 2 Euro. Enjoy. https://itunes.apple.com/dk/app/forklar-mig-lige/id1034714497?mt=8 https://play.google.com/store/apps/details?id=com.flixabout.flixabout The 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. They published the model in the book Managing Innovation – Integrating Technological, Market and Organizational Change. The four Ps model is used to clarify how comprehensive our innovation is! The model focuses on four broad categories. The four broad categories of innovation types are: • The product or service – what we as an organization offer the world. • The Process – the way we create and deliver the product or service that we are offering. • The position – who we offer the product or service to and the story we tell about it. • The paradigm – the way we think about what our organization does and who we do it for. The paradigm is sometimes called ”the business model”.
Views: 8383 flixabout.com
What is DISCOVERY-DRIVEN PLANNING? What does DISCOVERY-DRIVEN PLANNING mean? DISCOVERY-DRIVEN PLANNING meaning - DISCOVERY-DRIVEN PLANNING definition - DISCOVERY-DRIVEN PLANNING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Discovery-driven planning is a planning technique first introduced in a Harvard Business Review article by Rita Gunther McGrath and Ian C. MacMillan in 1995 and subsequently referenced in a number of books and articles. Its main thesis is that when one is operating in arenas with significant amounts of uncertainty, that a different approach applies than is normally used in conventional planning. In conventional planning, the correctness of a plan is generally judged by how close outcomes come to projections. In discovery-driven planning, it is assumed that plan parameters may change as new information is revealed. With conventional planning, it is considered appropriate to fund the entire project, as the expectation is that one can predict a positive outcome. In discovery-driven planning, funds are released based on the accomplishment of key milestones or checkpoints, at which point additional funding can be made available predicated on reasonable expectations for future success. Conventional project management tools, such as stage-gate models or the use of financial tools to assess innovation, have been found to be flawed in that they are not well suited for the uncertainty of innovation-oriented projects Discovery-driven planning has been widely used in entrepreneurship curricula and has recently been cited by Steve Blank as a foundational idea in the lean startup methodology A discovery-driven plan incorporates five disciplines or plan elements: 1. Definition of success for the plan or initiative, including a "reverse" income statement; 2. Benchmarking against market and competitive parameters; 3. Specification of operational requirements; 4. Documentation of assumptions; and 5. Specification of key checkpoints. Using discovery-driven planning, it is often possible to iterate the ideas in a plan, encouraging experimentation at lowest possible cost. The methodology is consistent with the application of real options reasoning to business planning, in which ventures are considered "real" options. A real option is a small investment made today which buys the right, but not the obligation to make further investments.
Views: 1040 The Audiopedia
Data Driven Storytelling | C3 Conference 2017 | Adam Singer
Jump in — grab your tickets to C3 2018 now. | https://goo.gl/PDHSz6 Learn more at http://c3.conductor.com Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling Adam Singer, Analytics Advocate, Google In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context with data-driven storytelling, whether with a simple chart or more creatively in an interactive form, is the future of sharing information and storytelling and needs to be embedded in the thinking of all communications professionals. In this session Adam will share some data visualization and analysis best practices for both your internal business uses and external marketing to tell the clearest, highest impact stories. Data-driven storytelling is the future of marketing — and nobody knows how to tell stories with data better than Adam Singer. Let him guide you through the process. C3 2017 brought to you by Conductor. For more information on how Conductor can help your marketing organization check out: http://www.conductor.com
Views: 811 Conductor
The Forest Products Company - SCA
Views: 4448 SCA
Corporate Strategy: Create New Markets Through the Development of New Products
Today’s show will demonstrate how to create new markets through the development of new products. On the show today is a Chief Executive Officer who has grown his company by creating new markets. Our focus will be on how to attract new customers to an existing product, and how to convince current customers to buy more of an existing product. This is a deep dive on the product portion of the corporate strategy. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the product phase of the corporate strategy on pages 72 – 77 of the PDF. Joining us today is Mike Doobay, the Chief Executive Officer of Affinitiv, a customer experience marketing company. Affinitiv helps OEMs and dealers make informed decisions to retain customers, build loyalty, and drive sales through a combination of predictive analytics, integrated technology, and in-field experts. Watch as Mike demonstrates how to create new markets through the development of new products, how to attract new customers to an existing product, and how to convince current customers to buy more of an existing product. It’s a fascinating story of impressive growth that serves as a solid use-case to demonstrate growth through new products. The benefit to our audience, which is consisting primarily of CEO's, marketing leaders, sales leaders and product leaders in the B2B space, is by watching to Mike, you should be thinking about all the different ways that you might bring innovation to your customers to spark revenue growth. Why this topic? Not all revenue growth is equal. Some revenue growth creates more enterprise value than others. Revenue growth that comes from increasing market share for a product does not create much long-term value because competitors can easily retaliate. Revenue growth driven by increasing prices of certain products comes at the expense of the customer, who can retaliate by buying less and seeking substitute products. Revenue growth driven by products that create new markets, attract new customers and convince customers to buy more is the most valuable type of revenue growth.
Views: 218 SBI TV
Be outcome driven
Mondays with Matt
Views: 369 mattdlc1
Data-Driven Marketing: Understanding the Data for Real-Time, Actionable Insights
Infinitive Executive Mike Lempner explains the importance of making data actionable. It's not enough to use data as an analytic tool. It must empower your organization to shape the customer experience (CX) in real time.
Views: 872 Infinitive
What Is Institutional Promotion In Marketing?
When employed by an organization to market itself (instead of its products), it is called corporate advertising institutional promotion includes basic company image advertising, along with cause related, advocacy and green marketing. Institutional promotion and marketing food for thought by bonifac promotional institutional advertising differences chapter 19 frostburg state university. Look at what toyota is doing right now, that would be an example jul 2, 2017. What they did was target the on growing types of advertising institutional and product sales promotion in promotional marketing mix 4 02; Consumer definition a typ designed to promote firm's features or prestige function needed communicate information about goods, represents all activities other than personal selling, advertising, public what is difference between promotion? . 01 marketing terms flashcards institutional promotion by kalise ellerbroek on prezi. What is institutional promotion? Definition and meaning what businessdictionary definition promotion. A type of institutional promotion created to deal with controversial public issues that are related a company or its products jan 29, 2014 is marketing approach demonstrates the goodwill an organization individual in order boost apr 30, 2015 opening presentation for roundtable discussion 'international and marketing' at eszterhzy kroly college's annual event difference between promotional advertising. Feb 27, 2014 idea cellular is another example of institutional ad. For many business operators, engaging in active institutional promotion is considered a form of advertising that can increase both brand recognition and overall goodwill the promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating idea philosophy organization, instead sales. Institutional promotion deca. Mba skool institutional advertising definition mba what is promotion? What promotion in marketing? Youtubeinstitutional & examples video lesson flashcards quizletquizlet. It is promoting a company instead of product. Learn vocabulary difference between product promotion and institutional promotionpublic relations. What is institutional promotion? Definition and meaning what advertising? difference between product promotion marketing dictionary. Promotional advertising is used to increase sales for a business, whereas institutional promotion although enrollment in the institution's face 2012 13 fsu underwent data driven marketing study through shugoll one of 5ps marketing; One functionstypes promotionWhat promotion? Definition and meaning what advertising? difference between product dictionary. A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Html url? Q webcache. Googleusercontent search. Image advertising is used to institutional promotion the of organisation as a whole its ethics, values, goodwill, sense social responsibility, in an effort improve main objective build positive image and generate market investors it form marketing. What an idea sirjee' went viral on indian market. Start studying marketing promotional advertising.
Views: 17 Your Question I
Why Elite SEM loves Productsup for product data feed management
Evan Kirkpatrick is Director for Shopping & Feed Management at Elite SEM, a performance driven digital marketing agency. He uses the Productsup platform to manage their clients' product data feeds. Watch the video to learn why he loves Productsup! Want to know more about Productsup and its platform? Visit https://productsup.io Be sure to check out our blog: https://productsup.io/blog/ Follow us to stay updated on the latest trends in product data marketing: -Facebook : https://www.facebook.com/productsup.io -Twitter : https://twitter.com/productsup -LinkedIn : https://www.linkedin.com/company/products-up-gmbh/
Views: 132 Productsup
News Highlights from Workday Rising Executive Keynote
During the Workday Rising Executive Keynote on October 10, attendees learned of many exciting new updates across our applications in Workday 29, and also about some of what's coming in Workday 30. We also learned more about two new applications—Workday Prism Analytics and Workday Benchmarking, our first Data-as-a-Service offering. In addition, Workday Co-Founder and CEO Aneel Bhusri explained how opening up the Workday Cloud Platform is an important new chapter in Workday's history, and presents our customers and partner ecosystem with incredible opportunities to build their own applications. Watch this 15-minute video to discover some of the most significant product news highlights shared during the keynote. In This Video - Workday Customer Satisfaction: http://bit.ly/2i811Zu - Helping Customers Plan, Execute, and Analyze in Today’s World: http://bit.ly/2hDgqxa - What’s New in Workday Planning: http://bit.ly/2z2plPR - What’s New in Workday Human Capital Management: http://bit.ly/2hCz5t2 - What’s New in Workday Financial Management: http://bit.ly/2yjxYb0 - Now Available: Workday Prism Analytics and Workday Benchmarking: http://bit.ly/2yjpsZU - Opening Up the Workday Cloud Platform: http://bit.ly/2z30smT
Views: 15779 Workday
Things You Should Know about Infosys Company
This video features information about Infosys. From it's history to the types of products and services it provides. Everything you need to know is in this one video. Things You Should Know about Infosys ================================ Infosys Limited (formerly Infosys Technologies Limited) is an Indian multinational corporation that provides business consulting, information technology and outsourcing services. It has the main headquarter in Bengaluru, India. Infosys is the second-largest Indian IT services company by 2016 revenues, and the largest employer of H-1B visa professionals in the United States. On January 12, 2017, its market capitalisation was $34.38 Billion. Co-founded in 1981 by 7 Engineers N. R. Narayana Murthy, Nandan Nilekani, N. S. Raghavan, S. Gopalakrishnan, S. D. Shibulal, K. Dinesh and Ashok Arora after they resigned from Patni Computer Systems. The company was incorporated as "Infosys Consultants Pvt Ltd." with a capital of ₹10,000 or US$250 (equivalent to about $659 in 2016) in Model Colony, Pune as the registered office. An entrepreneurial adventure that began with seven engineers and US$250, Infosys is today a publicly traded company driven by 199,000+ relentless innovators and revenues of more than $10.1 bn. Infosys is a global leader in technology and consulting services. It enables clients in more than 50 countries to create and execute strategies for their digital transformation. Services : Consulting Services, Business Services, Technology Services, Outsourcing Services Music : http://www.bensound.com
Views: 59030 ThingsYouShouldKnow
Practical Product - Ep. #11, Reify: An Engineering Driven Marketing Consultancy
Subscribe in iTunes - https://itunes.apple.com/us/podcast/practical-product/id1133760449 In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their "3 pillars framework" for evaluating the effectiveness of pricing, packaging, and product messaging. For more developer focused content, visit https://www.heavybit.com/library
Views: 14 Heavybit
What Customers say about Squirro's AI-driven Data Insights
Squirro's unique technology marries algorithms and predictive analytics, empowering organizations to turn meaningless data into relevant insights in real-time, in an automated manner. Its leading cognitive insights engine uses AI, Machine Learning and Deep Learning to enable organizations to detect new opportunities with AI-driven actionable recommendations, develop an intimate understanding of customers, partners, and markets, spot trends and anomalies in all their data and predict future incidents before they happen. Squirro works with global data-driven organizations, predominantly in financial services, insurance and manufacturing industries, such as Brookson, Evalueserve, Investec, Helvetia Insurance, SwissRe, ING, Sony. Founded in 2012, Squirro currently has offices in Zurich, Munich, London, New York, San Francisco and Singapore. For more information, please visit: www.squirro.com
Views: 382 Squirro
Behaviour Driven Development - Dan North Was Right + FREE CHEAT SHEET
I thought I'd spotted a flaw in Dan North's classic BDD example: the ATM Machine example. I was wrong. Grab your FREE TDD vs BDD Cheat Sheet: http://bit.ly/tdd-vs-bdd-cheatsheet So yeah. This is a little bit awkward. Seems I was looking at this thing all wrong. Watch as I try to dig myself out of a big hole :) → SUBSCRIBE for a NEW EPISODE every WEDNESDAY: http://www.DevelopmentThatPays.com/-/subscribe ------------------- 99. Behaviour Driven Development - Dan North Was Right + FREE CHEAT SHEET Previously... I dared to question the work of a master of his field: I went up against Dan North. The originator, the father - the godfather - of Behaviour Driven Development. And not in a small way: I questioned the canonical example of BDD: the infamous ATM Example. Today... I'll eat a big fat spoonful of humble pie. Once upon a time ------ I don’t know how much you know about my move into IT I used to have a proper job. In industrial marketing. And I left it to join a “dotCom”. My “transferrable skill” was project management. But my dotCom Project Management career lasted less than a fortnight. (That’s a thrilling tale for another time.) I lasted longer - years longer - in my next role: as a Business Analyst. A role where I wrote Functional Specifications. A Functional Spec fits into the space between (a) the Business Requirements Document, and (b) the Systems Requirements Document. The three together answer the questions: Why , What and How I understood that at a intellectual level. But in practice I found it all too easy to stray from the WHAT into the HOW. I hadn't realised how often I was doing so, until I worked with one particular chap. He had his very own catch phrase. I'd say something like: “The user selects an option from a dropdown… “ And he’d say: “Implementation detail!” I’d try again: “The user clicks….“ And he’d say: “Implementation detail!” Damn! It was hard to get to the end of a sentence with the guy around! He was right, of course: there are many ways to skin a cat, and it wasn't our job to specify any of them. Trouble is, I quite like the implementation details. I’m interested in user interface design. I’m interested in usability. Steve Krug’s book “Don’t Make Me Think” is still one of my favourites. It’s an interest that got me into trouble in my Functional Spec-writing days. And it’s still getting me into trouble today. Ten months ago ------- Fast forward to the present day. And then rewind ten months. I borrowed a “classic” example from the godfather of BDD - Dan North - for one of my episodes. And for months, no one batted an eyelid. And then they started to drip in: comments to say that the the sequence of events… wasn’t quite right. Among them, an email. An email to say that the example... was an example of bad usability! That got my Steve-Krug-Don’t-Make-Me Think Spidey-sense tingling. A usability challenge! I love a usability challenges! You ask for money, the card pops out You grab the card and walk away... leaving the money behind. Crazy! Terrible usability! I suited up and swung into action. You know what happened next. Last week’s episode happened. You know, the one where I said this was broken. And went on to suggest some "improvements". I even got you in on the act, helping to refine my improvements. Enter Mike Jones ------ Mike Jones left a comment. Mike's comments are always good. Always. I wondered why he'd left such a long comment. As I scanned it,... one the word jumped out at me from several places: ORDER In that INSTANT, I knew I was in trouble. Without reading on, I went straight back to Dan North's classic example Here it is, verbatim: Given the account is in credit And the card is valid And the dispenser contains cash When the customer requests cash Then ensure the account is debited And ensure cash is dispensed And ensure the card is returned Of course there’s a high level order here: Context Event Outcomes But what about within the sections Let's take a look: Context ----- The Context is a description of the starting state: the things that must be true before we get started. They are statements of "state", rather than "events". This is an important distinction: events are slippery characters. Because an "event" changes the universe is some way, the order of events tends to be important: I put on my socks I put on my shoes. States are easier: The sky is blue the sun is shining The birds are singing Order isn't important. These statements have the same property: Given the account is in credit And the card is valid And the dispenser contains cash They could appear in any order. Event --- What about the https://www.youtube.com/watch?v=pGtyaBm-Xbk&list=PLngnoZX8cAn8mLgozOr3eEjE63sHSCQmT
Views: 4618 Development That Pays
Making the Complex Simple - Product Design
Managing Partner and Design Director, Mathieu Turpault, explains what's at the core of Bresslergroup, a research-driven product innovation lab based in Philadelphia -- and what gets our strategists, researchers, engineers, and designers excited. More information at https://www.bresslergroup.com
Views: 105 Bresslergroup
Making Data-Driven Decisions at Speed with Watson Marketing Insights
Empower your marketing team with IBM Watson Marketing Insights, a SaaS solution that was built for the marketer. Watson Marketing Insights presents cognitive insights to the marketer, helping to create precise target audiences, tying insights with actions and driving meaningful business outcomes.
Data-Driven Pricing Analytical Tool
We have built a data-driven pricing decision analytical tool. Businesses gain actionable insights from the analysis. The tool also helps businesses to optimise price for their products and services. Please feel free to get in touch. Thank you.

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