Stuart Brauer (Owner of CrossFit SouthEnd, Urban Movement, WTF Gym Talk) shares a little bit about his story and partnership with Driven Nutrition. Check it out!
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"Hi guys, I'm Stuart Brauer, owner of CrossFit SouthEnd, Urban MVMT, and WTF Gym Talk. I want to talk to you a little bit about how I came into working with Jason Rule and Driven Nutrition and what it's done for me and my business. I had an opportunity to work with Jason on something completely unrelated to, from purchasing supplements for resale in my store. Me and Jason got to work together on some marketing and through the entire time getting to work with him, I just had this, I grew this ability to kind of trust this guy, which is very rare, for supplement salesmen. Generally it's an industry you think of very sleazy, every gym owner is getting hit up 10 times a month from somebody who wants them to sell their product in there.
"I got to work with Jason, developed a relationship with him, a level of trust. I really liked what he was doing with his products. What I liked even more though, is what he was doing to work with affiliate owners in building their retail. So, after we concluded our business together, I had him, hey listen, send me some samples of what you got. I've never personally sold supplements in my retail shop. I've been a big retail guy, I've never gone the supplement route and it's just because I never found anybody that I could align with, that I thought had the same kind of values and ethics that I did behind the product, until I met Jason and started with Driven Nutrition.
"The greatest benefit is, for me, is when we do our nutritional coaching. When we have somebody come in and ask for products I feel comfortable referring them to Driven. I've work with Jason now and I know exactly kind of what's in his products. I know how they're different. I know the difference between grass-fed whey versus a product that does not have grass-fed whey. I feel comfortable making certain recommendations on certain pre-workouts or aminos and things like that. And that's from the education that Driven gives out to their affiliate owners to make them competent and educated in being able to refer these products to their customers.
"The biggest thing for me and I think every other CrossFit affiliate owner, is we want to know that we're going to be selling a high quality product. That's something that I believe Driven has nailed down completely, their products are of the highest quality. But you know, to be a 100% honest, what does that mean to me as a gym owner? I don't know, none of this stuff is FDA approved, right? It's just some powder in a container, so the next thing it comes down to, is what's the margin? What's in it for me? And these are realistically, no bullshit, the real things that gym owners are looking for.
"How much money can I make if I sell your product? What I found is, A, not only do I believe that his products are of the highest quality, I use them personally, my coaches use it and I refer it to my members. But, the margins for the business allow me to lower the price point slightly below retail to incentivize the member to go ahead and purchase from us. Save on shipping and handling and still a very, very healthy profit margin for my business as well. Retail is one of these pillars of revenue that a lot of gym owners are missing out on and I think looking at a company like Driven Nutrition, who not only provides a product that gives you the appropriate margin to make money with your retail shop. But also provides you the sales training, the pre-order forms, how to run a custom order for somebody, how much of product to keep on stock of different types and different flavors and all the ins and outs is something that I think Driven has really, really implemented that sets them apart from other supplement companies in the industry.
"I would high recommend, if you're a gym owner and your main pillar of revenue that you're sitting on is recurring monthly memberships and you don't really have any additional retail in your store. Maybe you sell shirts three times a year, maybe a bottle of water sales or things like that. I highly recommend reaching out to Jason and the guys over at Driven Nutrition and just take a look at their products. See what they can do to you. Give a test run, do some pre-orders and I think what you'll find is, A, not only are you able to sell a product that people are going out and purchasing anyway on Amazon and GNC, but something that you can believe in and something that's going to reinvest money back into your business.