Does your visual branding communicate your core values and beliefs? In this video, I share the story of my personal brand and how I found the right logo design.
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It was like writing your own bio, but 10x harder.
This is the story of my logo.
It started with a call to Gair.
I was nervous.
You see, he’s the guy I’ve called to help me uncover the visual identity of my last two companies.
But this time things were different.
The new brand wasn’t just a business.
It represented my very essence.
I wanted help extracting the core of who I am.
I wanted to create a logo that represented all my beliefs, philosophies and life truths.
The goal was to create something that I could stamp my original work with.
A visual lighthouse that could outlive me, and guide my two boys way past my time on earth with them.
No small task, right?
That call turned into several meetings, some lasting 2+ hours where Gair took a 20V power drill into the core of my being.
He pricked and probed me with dozens of deeply intimate questions until he truly understood what makes me tick.
It was painful.
It’s just weird talking about myself from this light, but I knew the work was important.
Once the initial brand essence was extracted, we called my buddy Rich up to help with the visual creative.
This video reveals what happened next.
To this day, people still don’t realize that the logo came from my signature.
If you ever work on a logo project, remember these 3 things:
1. Inspiration will come from many places, so go wide and deep.
2. Collaborate with others to get a broader perspective.
3. Release your constraints and inhibitions.
And when you find the right logo / design, it will speak to you...
... it’ll energize you and give you that feeling that anything’s possible.
If it was on a t-shirt, would you wear it everyday?
That’s what you’re looking for.
Now it’s your turn.
If you created a logo for your personal brand, what are the 3 words it would stand for?
Leave a comment with those words!
Excited to read what you’ve got.
Dan “branded for life” Martell
Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/qGVVB3QabzI
ABOUT DAN MARTELL
“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
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