Search results “Product driven definition” for the 2016
Catalog-Driven Concepts
What does it mean to be truly catalog-driven? See how Sigma Catalog can be a central product, service and resource catalog for BSS/OSS systems.
Views: 4181 Sigma Systems
Marketing: Segmentation - Targeting - Positioning
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 309744 tutor2u
Why Marketing is All About Data // Nitay Joffe, ActionIQ [FirstMark's Data Driven]
Nitay Joffe, Co-founder and CTO at ActionIQ, presented at FirstMark's Data Driven NYC on June 13, 2016. Joffe discussed the role of data and business logic in crafting smart marketing campaigns. ActionIQ is building a next-generation data platform for marketing & consumer data. It empowers marketers to use customer behavior data to build detailed micro-segments and then deploy across every possible channel (email, web, Facebook, direct, etc). Unlike most enterprise marketing tools, ActionIQ focuses on the data and connects with all systems and services that execute campaigns or actions (such as emails or ads). This enables marketing organizations to integrate all marketing channels together while leveraging existing technology investments. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark. FirstMark is an early stage venture capital firm based in New York City. Find out more about Data Driven NYC at http://datadrivennyc.com and FirstMark Capital at http://firstmarkcap.com.
Views: 3957 Data Driven NYC
How product design can change the world | Christiaan Maats | TEDxUniversityofGroningen
Christiaan Maats is a designer and entrepreneur who challenges the way we look at product design. Going beyond form and function he shows us how products carry deeper layers of meaning and how those layers can connect us to a bigger reality. In this Talk, Christiaan Maats explains how meaningful products can embody the change we want to see in the world and sheds light on his own vision of a circular society that integrates industrial society with its natural roots. Christiaan Maats was born and raised in Groningen, though he studied Industrial Design Engineering at Technical University in Delft. His keen interest in the psychology behind product- and brand experience took him to Sydney, Australia where he conducted a case study titled “Storytelling through Product Design”. Good product design is good storytelling, according to Christiaan. His creation of the world’s first biodegradable shoes that bloom is a perfect example of his philosophy. Christiaan considers himself a practical idealist. He is driven by his passion for innovation and creating products and brands that inspire a better future by making you smile, think and wonder. His refreshing ideas on sustainable innovation disrupt the status quo. Christiaan's diverse background and enthusiasm are great ingredients for an inspiring TEDx Talk that focuses on the society of the future and how to get there. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 81307 TEDx Talks
WHAT IS GROWTH HACKING? - Entrepreneurship 101
Ever wondered what is growth hacking? In this video, we talk about some of the most cited examples of growth hacking from start-ups to big corporations (Airbnb, Dropbox, puma), and the unorthodox turns they took to establish themselves as growth hackers. Learn about how Growth hacker marketing has been around since 1970, and how some companies skirt/ broke the rules to Grow. Growth hacking opportunities are like hidden doors and it is important that companies think outside the box to identify these doors. The marketing strategy of Growth hacking may at times call for underhanded moves, but the risks may be worth it. Growth hacking techniques are now being discussed often. Growth hacking for startups is a buzz word that is rampant in Silcon Valley. Marketers are now referring to what they do as "Growth marketing" or "Growth hacker marketing". Is it enough to have “outside the box” ideas for growth marketing strategy to work? The basic steps your growth marketing strategy to be successful are: 1) Validate your Product 2) Find your product market fit 3) Apply your GROWTH HACKER MARKETING strategy!!! Learn about what it takes to be a growth hacker, and how growth hacking can help skyrocket your business. Growth hacking | Growth hacking for startups | Growth hacking techniques | Growth hacker marketing | Growth hackers | growth hacking 101 | Growth marketing | Growth hacking strategies | Growth hacking examples | marketing growth | Growth Check out the Blog Post: http://www.skipmba.com/growth-hacker-marketing/ For more info on how you can Skip The MBA and fast track your growth : http://www.skipmba.com
Views: 14011 Mango Research
Product Marketing by Numbers - Objectives, Goals and KPI frameworks
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale. But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points. I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Views: 2644 Jono Alderson
Why is Product Data Management (PDM) so important?
http://www.inneo.co.uk/solutions/enterprise-solutions/product-data-management-pdmplm/ - You are under an enormous pressure of time and costs? Then it’s time for your PDM solution. This enables a quick and clear overview of all processes, dates and deadlines. Furthermore it offers you a documented and comprehensible control of versioning and full control of your dataflow. Say goodbye to stress and inefficiency and be sure that everything works out as planned. Start your PDM project now: http://www.inneo.co.uk/solutions/enterprise-solutions/product-data-management-pdmplm/
Views: 5403 INNEO Solutions Ltd.
Private Sector vs.  Public Sector
If you were mailing an extremely important package, you'd probably trust FedEx more than the U.S. Postal Service. But why? Is it because FedEx is a private company, while the post office is run by the government? What are the differences between the "private sector" and the government sector? Why does it matter? Find out in this animated two-minute video. Donate today to PragerU! http://l.prageru.com/2ylo1Yt This video is part of a collaborative business and economics project with Job Creators Network. To learn more about JCN, visit https://www.jobcreatorsnetwork.com. Joining PragerU is free! Sign up now to get all our videos as soon as they're released. http://prageru.com/signup Download Pragerpedia on your iPhone or Android! Thousands of sources and facts at your fingertips. iPhone: http://l.prageru.com/2dlsnbG Android: http://l.prageru.com/2dlsS5e Join Prager United to get new swag every quarter, exclusive early access to our videos, and an annual TownHall phone call with Dennis Prager! http://l.prageru.com/2c9n6ys Join PragerU's text list to have these videos, free merchandise giveaways and breaking announcements sent directly to your phone! https://optin.mobiniti.com/prageru Do you shop on Amazon? Click https://smile.amazon.com and a percentage of every Amazon purchase will be donated to PragerU. Same great products. Same low price. Shopping made meaningful. VISIT PragerU! https://www.prageru.com FOLLOW us! Facebook: https://www.facebook.com/prageru Twitter: https://twitter.com/prageru Instagram: https://instagram.com/prageru/ PragerU is on Snapchat! JOIN PragerFORCE! For Students: http://l.prageru.com/29SgPaX JOIN our Educators Network! http://l.prageru.com/2c8vsff Script: If you had something really important to mail, would you head to the Post Office, which is run by the government and considered part of the public sector, or would you go to a place like UPS or FedEx, which are private businesses. Politicians in the media often talk about the private and public sectors of our economy but what's the difference? And which one is more effective? The private sector is made up of businesses or corporations owned by people. The private sector includes malls, grocery stores, and your local diner. To make a profit in the private sector, businesses must earn our money by offering us products and services that we want or need. When businesses have to compete for the same dollars, prices go down because no one wants to pay twice as much for shoes at one store if you can get the same pair cheaper at another place. On the other hand, the public sector is not supported by profits. It doesn't have to compete for our dollars. Instead, the public sector uses our tax dollars to fund its services. So we pay for these programs no matter how much or how little we use them. The government decides how our tax dollars should be spent in the public sector. This makes sense for some things. For example, you probably wouldn't want firefighters or police officers competing with one another for your business. In other cases though, this means things cost more or service is worse. The U.S. Post Office has $100 billion in debt and is regularly bailed out with taxpayer money. And the Department of Motor Vehicles isn't usually known for fast, friendly service. In contrast, private companies know that if they offer poor customer service and don't make money, they'll go out of business. When comparing the private sector with the public sector, it's clear that the market-driven private sector is more efficient. When you don't have to be profitable or accountable, things tend to be more expensive and the service is worse. So when there's a choice between a private sector or a government service, think about that package you really need delivered.
Views: 500900 PragerU
Proactive vs Reactive | Be Proactive
Follow me on Instagram - https://www.instagram.com/janis.krekovskis/ In this video I explain what it means to be Proactive vs Reactive and how being proactive will vastly improve your success towards your life's goals and other aspirations. What is proactive? Proactive people are very organized and they project themselves into the future rather than focusing only on what’s happening in front of them. So you must strive to be proactive. What is reactive? In general reactive people tend to deal with things as they come. These people are often referred to as firefighters, because everything for them is done in the last minute. Reactive people are often surprised by situations such as: -) Was the exam planned today? -) OMG, my project deadline at work is tomorrow! -) I can’t believe I have all these tasks at the same time. The problem with reactive people are that they don’t plan things. They show up to the life unprepared and deal with things as they come, which eventually leads to 2 main things: -) First they waste a lots of time with unproductive activities -) And second they often feel overwhelmed with things when few of them have to be done in the same time. But of course it only happened because things were not planned out. Here are some main characteristics of reactive and proactive people: 1. Proactive people don’t blame anyone or anything. Reactive people blame circumstances, conditions and conditioning. 2. Proactive people’s behavior is a product of their conscious choice based on values. Reactive people's behavior is a product of their conditions based on feelings. 3. Proactive people are still influenced by external stimulus, but their response is a value based choice. Reactive people build their lives around others emotions. Certainly, there are times when it’s appropriate to be reactive. We have plenty of decisions to make in-the-moment. There are times when we need to be flexible and adapt to a rapidly changing environment. There are times when long-term plans must be abandoned in order to meet immediate needs. And there will always be those unavoidable roadblocks that even the most proactive person in the world would not have been able to foresee or avoid however, the ability to be proactive provides a clear advantage if you strive to improve any area of your life. If you liked this video feel free to subscribe to the channel. Kind Regards, Driven By Goal
Minimum Viable Product: You're Doing It Wrong!
34. Minimum Viable Product: You're Doing It Wrong! // The concept of Minimum Viable Product (MVP) is not new, but it didn't 'click' for me until I saw one perfect image. → SUBSCRIBE for a NEW EPISODE every WEDNESDAY: http://www.DevelopmentThatPays.com/-/subscribe Henrik Kniberg's beautiful sketch powerfully illustrates where we've been going wrong: creating products that are MINIMAL, but not VIABLE. LINKS -- Frank Robinson: http://www.syncdev.com/minimum-viable-product/ -- Henrik Kniberg: http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp Music: 260809 Funky Nurykabe: ccmixter.org/files/jlbrock44/29186 The best definition I've seen for "Minimum Viable Product" is not a set of words. It's a sketch. A sketch that encapsulates the concept so perfectly... ... that it went viral. Frank Robinson -------- Frank Robinson coined the term "Minimum Viable Product" in 2001. The idea - at least at a superficial level - is simplicity itself: Get a version of the product in front of a customer early as possible. Not with the aim of generating early income - though that is no bad thing - but with the aim of LEARNING. The chances are that you've heard of Minimum Viable Product before today.. ... and that when you heard it, you immediate "got it". As Frank himself said: “When I first said ‘minimum viable product’ I never had to repeat myself. The words went viral right before my eyes.” BUT... Is it Viable ------- Just because something is easy to grasp, doesn't mean it's easy to do. It's not easy. Far from it. Here's the problem: We - development teams, lead developers, product owners... even business owners - usually have an idea of what the "ultimate" product might look like. Ask us to come up with a minimum version and we'll hack off a feature here and a feature there. What we end up with will certainly be MINIMAL: that's the easy part. But will it be VIABLE That's the tricky part. Enter Henrick Kniberg ----- A gentleman by the name of Henrick Kniberg captured the difference between the two perfectly in his (now viral) image: In the top line, we have minimal, but not viable (until we get the final step). In the bottom line, we have minimal AND viable every step of the way. In a recent blog post, Henrik said that he was surprised that his image went viral. I'm not surprised at all. I think it's genius. Next time. ------- Next time we'll take a look at some "real world" Minimium Viable Products. https://www.youtube.com/watch?v=rmGOBzpn_98 https://www.youtube.com/watch?v=xxjbxk8dUqI
Views: 10785 Development That Pays
The Future of Product Management — Janice Fraser
This is a thought piece and call to action for product managers in the software industry. In this talk, Janice leverages principles from Lean Startup, Agile, and other modern software methods. Presenter: Janice Fraser, Director of People, Pivotal
Views: 20003 Pivotal Software, Inc.
People Buy Feelings, Not Things | Tony Robbins Business Mastery
HOW EMOTIONS INFLUENCE PURCHASING DECISIONS What kind of car do you own? What kind of purse do you carry? What is your favorite brand of clothing? Why? While product quality and seller reputation matter, the reason we make a purchase goes far beyond the fundamentals. It goes far beyond rational thought. It goes into the subconscious. In fact, research by the Nielsen Company shows that roughly 90% of purchasing decisions are made subconsciously. And further studies have revealed that while our brains process 11 million bits of sensory information every second, our conscious minds can only handle less than 100 per second. So how does our subconscious determine our decisions? It comes down to our needs and emotions. Each and every one of us is unique, but we also share six fundamental needs — certainty, significance, variety, love and connection, growth, contribution — that determine how we feel about ourselves, how we feel about others, and how we experience life. And all behavior, including our purchasing decisions, is an attempt to meet our needs. That $1000 purse you just bought? That $100,000 car you just leased? The $500 jacket you just got? Each of these items can bring an individual significance. In fact, people will pay disproportionately to feel significant. And this can be true even if the purchase is gift for someone else. Because they subconsciously believe that giving someone a gift will get them attention, appreciation or even love, which ultimately means one thing — significance. More than this, individuals buy products that they associate with their identity. That electric car you just purchased? You may think it represents someone who is a cool, environmentally-minded, socially conscious, do-gooder. Or that satchel you just purchased from a local craftsman from a village abroad? It may represent someone who is eclectic, worldly and open-minded. The driving force in life is a need to be fulfilled, and our purchasing decisions are a direct manifestation of this need. Just watch what Tony has to say about it. Visit Tony Robbins' websites: https://www.tonyrobbins.com/ http://humanelevation.tonyrobbins.com/ https://moneymasterthegame.com/ Follow Tony Robbins @: Facebook: https://www.facebook.com/TonyRobbins Twitter: https://twitter.com/tonyrobbins LinkedIn: https://www.linkedin.com/in/ajrobbins Google+: https://plus.google.com/+TonyRobbins Instagram: https://instagram.com/tonyrobbins/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
Views: 167176 Tony Robbins
Understanding Power Ratings in AV Receivers
http://www.audioholics.com - Understanding Power Ratings in AV Receivers: In this video Gene explains how power is measured and rated in AV receivers. He discusses how to read the typical power vs distortion curve and how some manufacturers attempt to fudge the ratings through clever interpretation to make their products appear more powerful. Read our related editorial that dives deeper into this topic: http://www.audioholics.com/audio-amplifier/power-manipulation-in-av-receivers Be sure to check out our related video here: The AV Receiver Power Ratings Game https://www.youtube.com/watch?v=Fl3_AQBISYE Be sure to get your FREE Top Picks AV Guide here & you also get signed up to our FREE Newsletter (sent once a week) with the latest and greatest articles/reviews: https://www.audioholics.com/newsletter-signup Remember to visit: http://www.audioholics.com ...for more myth busting articles and reviews. FOLLOW AUDIOHOLICS ON : ------------------------- HOME PAGE http://www.audioholics.com FACEBOOK https://www.facebook.com/Audioholics GOOGLE PLUS https://plus.google.com/+AudioholicsLive TWITTER https://twitter.com/AudioholicsLive Want to get the scoop on the latest AV products with hard facts and no fluff? The Audioholics YouTube channel provides detailed video reviews and How-To Set Up Guides of HDTV displays AV receivers, amplifiers, loudspeakers and subwoofers, Blu-ray players, headphones, gadgets and more. We discuss the latest technology breakthroughs in home theater and dispel the myths and snake oils surrounding manufacturer product claims. New Video every weekend! Have a topic you'd like us to cover? Email us your ideas at: [email protected] Thanks for patronizing our channel and we hope you find our information an invaluable guide to making more informed purchasing decisions. Sincerely; The Audioholics Staff Become a Patron of our YouTube channel for cool features unavailable to regular subscribers: https://www.patreon.com/audioholics
Views: 52815 Audioholics
Supply Chain Strategy Session: Product Lifecycle Management
Explore the future of PLM in supply chain. Roddy Martin and Kerrie Jordan of Oracle's Supply Chain and PLM Thought Leadership and Product Marketing Team discuss the rising executive priority of managing end-to-end product value chains to increase profitability. Watch the interview to learn how cloud applications are opening new opportunities for organizations to integrate and leverage innovation and product information throughout their demand-driven value networks to create value and business growth. Learn more at www.oracle.com/plm
Views: 889 OracleSupplyChain
Predictive Analytics for B2B Marketing // Amanda Kahlow, 6Sense [FirstMark's Data Driven]
Amanda Kahlow, Founder and CEO at 6Sense, presented at FirstMark's Data Driven NYC on May 18, 2016. Kahlow discussed strategies for leveraging data more efficiently for B2B marketing to predict when a company has a need for a product. 6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck, partner at FirstMark. FirstMark is an early stage venture capital firm based in New York City. Find out more about Data Driven NYC at http://datadrivennyc.com and FirstMark Capital at http://firstmarkcap.com.
Views: 1572 Data Driven NYC
3 Awesome Minimum Viable Products (MVPs)
What are the best MPVs of all time? I've absolutely no idea... but Buffer, Dropbox and Zappos are three of my favourites. Grab your FREE Lean Startup Cheat Sheet: http://www.developmentthatpays.com/cheatsheets/the-lean-startup 0:15 - Ground rules for a perfect MVP 1:00 - Buffer's MVP 1:58 - Dropbox's MVP 3:23 - Zappos' MVP LINKS - Steven Cohn: https://www.linkedin.com/pulse/death-minimum-viable-product-steven-cohn - Buffer: https://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it - Dropbox: http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/ - Zappos: http://www.bullethq.com/blog/lean-startup-zappos-how-zappos-validated-their-business-model-with-lean/ → SUBSCRIBE for a NEW EPISODE every WEDNESDAY: http://www.DevelopmentThatPays.com/-/subscribe Music: 260809 Funky Nurykabe: ccmixter.org/files/jlbrock44/29186 ------------------- 35. 3 Awesome Minimum Viable Products (MVPs) Today, we're going to take a look at three of my favourite examples of Minimum Viable Products (MVPs). Before diving in. let's establish some ground rules for a "proper" MVP It's got to be Minimal It's got to be Viable And it's got to be a Prod... Actually No, it does not need to be a Product. (I'll be showing you a great example of a "non-product" in a minute or two.) Some have argued that the word "Product" in MVP is unhelpful. Steven Cohn has made a strong case for the word "Experiment". I agree. But for now let's stick with the "P" and temporarily re-define it to.... Pre-meditated. Meaning that the MVP must be a deliberate attempt to learn about the market. This rules out cases that look like MVPs in retrospect, but were really full products that - to everyone's surprise - developed into something big. Let's get going. No. 3 - Buffer ------ Buffer is a application that makes it easy to share content on social media. Here's what they put on the their site. A test, certainly. But it falls short of an MVP in my opinion. Their next test was better. They slotted this page in-between the other two pages. Now visitors to the website are not just saying "This is interesting" They're saying "I want to BUY this". Okay, there's nowhere to input your credit card details. But anyone who got this far was at least prepared to think about parting with their money. As co-founder Joel Gascoigne said: "After this result, I didn’t hesitate to start building the first minimal version of the real, functioning product." Minimal - certainly Viable - yes Pre-mediated - check Buffer's current valuation is something close to $400 million No. 2 - Dropbox ---- Dropbox, as I'm sure you know, is a file synchronisation service. Edit a file on your desktop... ... and seconds later its updated on all of your other devices. Rewind to the early days. The team - entirely composed of techies - had the basic synchronisation working. That was the easy bit. The hard bit was going to be to achieve the same trick on pretty well every platform: Mac, Windows, iPhone, etc. Given that the team was all techies, you'd have put money on them diving straight in. But CEO Drew Houston did something surprising. He made a video. The video - just three minutes long - demonstrated the synch process end to end. But it was more than just a demo: it was full of techie in-jokes... designed to appeal to early adopters. It worked like a charm In Drew's words: “It drove hundreds of thousands of people to the website. Our beta waiting list went from 5,000 people to 75,000 people literally overnight. It totally blew us away.” Minimal - Yes Viable - Not a product that could be used, but a product that could be demonstrated. Pre-Meditated - Yes Dropbox went on to do quite well. It's current value stands between $5 and $10 BILLION. No. 1 - Zappos ---- It's 1999. Co-founder Nick Swinmurn wanted to build an online store for shoes. But would people use it Here's how he went about finding out. He popped down to lis local shoe shops he went into the shops and... ... I sh!t you not... he PHOTOGRAPHED PAIRS OF SHOES! The photos were uploaded to a super-simple website. If someone clicked on the button to buy a pair Nick would pop down to the store and... BUY THE SHOES! Zero infrastructure. Zero inventory. Minimal - definitely Viable - This time it's not even up for discussion. Most definitely: real customers; real money changing hands; real shoes! Pre-meditated Check. Zappos went on to do quite well: it was acquired by Amazon in 2009 for a cool $1.2 billion. Your thoughts, please! ---- Buffer, Dropbox and Zappos. Three of my favourite MVPs. What do you think of my choices Any you disagree with Let me know in the comments. And I'd also like to he https://www.youtube.com/watch?v=xPJoq_QVsY4 https://www.youtube.com/watch?v=cjCCS3DxZRo
Views: 68755 Development That Pays
The Road To A Data Driven Organization
If you have questions or comments on this video, please email us at [email protected] Business leaders know that to remain competitive they cannot continue to operate the way they have in the past. Today's marketplace involves an exponential growth in the number and sources of customer interactions (email, social media, video and many others) it is now a high-volume, multi-channel world. Analytics provide data analysis and visualizations to discover patterns and meaning in your data. But in order to leverage the power of analytics, you need an analytics strategy. LPA can help you build this critical RoadMap to analytics. Your organization cannot afford to be without an analytics RoadMap. In order to embrace analytics and stay competitive, you must have a defined strategy to leverage analytics, view this webinar to learn why you should have a plan for: * Analytics Education * Business Vision * Data Readiness Analytics Education Whether you have existing analytics capabilities, or no background at all, we will begin by establishing a common language around data and analytics, defining key terms and concepts, ensuring stakeholders have a common understanding about analytics strategy and language. Business Vision Our seasoned consultants work with your team to determine key areas most likely to benefit from the addition of analytics capabilities, including specific business metrics and subject areas. We start by assessing your current state of readiness and work forward. Data Readiness LPA works with your IT staff to align analytics and data environments with the business vision, including data sources and analytics technologies required. View this webinar to learn how an analytics RoadMap from LPA can help jumpstart your organization.
The importance of studying consumer behavior
You want to dive deep into the world of finance and management? Visit us: http://www.frankfurt-school.de/en/home/programmes.html?utm_source=youtube&utm_medium=ACQUISITION First of all it is defined as the area of research within the field of Marketing that focuses on how consumers acquire, use and dispose of goods, services, time, and ideas. Consumers can be individuals, families or other groups, such as teams and companies. Let’s try to understand the importance of studying consumer behavior. Suppose you need a new phone: How would you go about satisfying this need? Where would you turn to for information? How would you set your budget? Where would you buy the phone? These are just some decisions consumers face on a regular basis. Interestingly, each consumer will answer these questions differently based on their backgrounds and some psychological factors. How consumers make each decision has direct impact on marketing strategy. For a company that makes phones, the answers to these questions will help them know: the types of phones to design, the price consumers are willing to pay, and where they should sell their phones. It is very important to understand how consumers make decisions because the best way to create and keep customers is to understand what motivates their consumption decisions and anticipate their consumption needs. Only this way, companies can design products, services and offers that will make their customers happy!
Behavior Driven Development vs. Traditional Development
In this episode of Whiteboard Friday, we address Behavior Driven Development, aka BDD. We'll talk about what BDD is and compare it to a traditional development process. Watch the full Whiteboard Friday series: http://bit.ly/2nxk6kV A traditional development process begins with a stakeholder determining what the business needs are for the product and dictate that to the product owner. The product owner then writes the requirements on his or her own, leaving out the developer and tester. Because they were absent during the requirement writing, the developer and tester must translate the requirement into what actually needs to happen; the developer translates requirements to code, the tester must translate requirements to test cases and technical writer translates into technical documentation. A BDD process begins with the product owner, tester and developer collaborating around the requirements, asking questions and providing examples of the business need. Agreed upon requirements are defined as English-formatted scenarios. In BDD, the developers can then use the scenarios for automated tests and testers also use scenarios as the basis for their tests. The byproduct behavior driven development means moving away from silos to a more collaborative process, resulting in a more complete final product that what a traditional process can deliver. #BDD in a tweet: “Using examples at multiple levels to create a shared understanding and surface uncertainty to deliver software that matters.” -Dan North @tastapod
Views: 45934 QASymphony
Outcome Driven Innovation
Views: 953 WF NEN
Growth Marketing Discussion with Square, Uber, Yelp & others
So you have a great app idea, and maybe you've even built your minimally viable product. Now what? Do you sit back and hope people will discover it, or do you promote the app like your hair's on fire and plan to sleep once you've cashed in? Growth marketing has gone from niche specialty to mission-critical practice area in the last few years. This discussion focuses on the latest tactics and best practices growth marketers use to promote their products. From Uber to Yelp to Square, there are some great companies represented in this panel of experts.
Views: 4051 Manifesto
4 Tips to Create a Customer Driven Organization
Go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken shares tips for creating a customer focused culture. First, it starts with attitude. The attitude is more important than the skill, you can always train the skill. I’ve covered this before. Second, is constantly train. Even if you spend five minutes every few days on something new, it is constant training and reinforcement of your business and customer philosophies, and as I always say, “Training isn’t something you did, it’s something you do, it’s ongoing.” Third, continually praise good behavior. We must constantly reinforce each other. Pat each other on the back. Tell your internal customers how much you appreciate them and how well they are doing. And finally, Fourth public recognition. If you are a manager, let others in your department, and maybe even the public know about the moments of magic your employees are creating. Help build an environment that fosters this positive behavior. Shep Hyken, professional keynote and customer service speaker, customer service trainer, and New York Times best-selling author, shares his customer service tips. These tips are your how to guide to customer complaints, delivering amazing customer service, customer loyalty, customer service training, customer trust, company culture, customer experiences, sales tactics, and employee retention. To hear more customer service tips, listen to interviews, read his blog and learn about The Amazement Revolution go to http://www.hyken.com. Shep is a customer service expert and the Chief Amazement Officer (CAO) of Shepard Presentations. As a professional speaker and author, Shep helps companies build loyal relationships with their customers and employees. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200
Views: 642 Shep Hyken
It’s only very recently in history that we’ve been able to buy more than the bare necessities. Can the history of consumption guide us to a wiser future? If you like our films, take a look at our shop (we ship worldwide): https://goo.gl/yZOzTc FURTHER READING “Society takes the business of making money very seriously indeed. Much of our education system is geared towards giving people the skills to get a good job and a steady income. By contrast, very little attention is given to how to spend money well – by which we mean, in ways that stand a chance of properly increasing our sense of well-being and therefore justifying the sacrifices that went into earning the cash. The very subject sounds slightly absurd. Surely there is no challenge here, other than making sure we have enough (by which we mean, ever more) in our wallets....” You can read more on this and other topics on our blog TheBookofLife.org at this link: https://goo.gl/RIjF6W MORE SCHOOL OF LIFE Our website has classes, articles and products to help you think and grow: https://goo.gl/d0sWIR Watch more films on CAPITALISM in our playlist: http://bit.ly/2dmGWsp Do you speak a different language to English? Did you know you can submit Subtitles on all of our videos on YouTube? For instructions how to do this click here: https://goo.gl/5uJ4QB SOCIAL MEDIA Feel free to follow us at the links below: Facebook: https://www.facebook.com/theschooloflifelondon/ Twitter: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITS Produced in collaboration with: Mike Booth http://www.youtube.com/somegreybloke #TheSchoolOfLife
Views: 627927 The School of Life
Six Myths of Product Development
HBR's 10 must reads on innovation. The negative effects of 6 fallacies abour product development are explained, and practical suggestions to overcome them will help companies to avoid the mistakes and keep projects on track.
Views: 3103 Wei Li
Building Insanely Great Products Silicon Valley Product Camp (pCamp) Presentation
Based on the upcoming eBook, this presentation will cover: Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, Systems and Tools. Viewers will get a free copy of the book, a coupon for a free online course of your choice covering innovation, or product market strategy, or marketing or social media marketing and free use for one year of "Productize", a Jira plugin for product management of the product lifecycle. David Fradin could be the oldest, (perhaps, most experienced) still working product manager with 47 years of experience over 75 products and services, founded eight companies, worked at three startups and at HP, Apple and Nielsen's DataQuest. He is also author of the forthcoming Wiley and Sons, seven volume textbook "Foundations of the Successful Management of Products" covering the entire product life cycle with over 130 topics. Linkedin: https://www.linkedin.com/in/davidfradin Twitter: davidfradin1 Table of Contents: 00:07 - About the Speaker 03:35 - Procter and Gamble Brand Management 05:18 - Outcome Driven Innovation & "Do" 05:45 - Market Research 08:20 - 6 Keys to Product Success 08:36 - Product Development Waste 09:11 - Strategy 19:02 - Process 22:26 - Product Lifecycle Framework 30:10 - Product Manager Job Description 31:41 - Entrepreneur is French for Product Manager 33:48 - Systems and Tools 34:06 - Get free Book, Training and Tool 34:27 - Ask for the Authority 35:02 - For example at Apple 37:48 - Using Values in Decision Making 41:54 - How to Get Free Copy 43:00 - How to get a job in product management 43:53 - Should a Product Manager do Wireframes? 45:22 - Get the Target Market Right
How Data Driven Marketing Can Provide Real-Time Insights 130x Faster
Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing's impact on sales with the leading attribution and forecasting solution for B2B marketers. Today we'll be talking about how a data driven guy like Nadim saw the need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable; and how businesses can save a ton of time by knowing precisely which efforts are bringing in revenue and therefore where they should focus their energy and resources. Go here for more: http://www.growtheverywhere.com Follow me on Twitter: http://www.twitter.com/ericosiu Like us on Facebook: http://www.facebook.com/growtheverywhere -~-~~-~~~-~~-~- Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy" https://www.youtube.com/watch?v=YeKxOPGK8H8 -~-~~-~~~-~~-~-
Lenovo's Perfect Product Vision with Ciklum
Lenovo is a global company with capitalisation of $46B and 58,000+ employees. The company’s leading position demands that it continuously innovates and pioneers new ideas in technology. Ciklum arranged two workshop sessions to brainstorm ideas for Lenovo’s webshop and structure client’s goals in business process automation (BPA). Results: 1. Perfect Product Vision for the webshop, where all Lenovo’s requirements were considered, structured and readied for implementation; 2. Set up the sequence and priorities of Lenovo BPA system development. 3. Lenovo received a detailed specification document, with financial and technical background of the project. Find out how Ciklum supports your business at www.ciklum.com
Views: 1599 Ciklum
Metrics-Driven Development - GitHub Universe 2015
Lynn Root's talk will tell the story of how her team at Spotify chose which metrics are important for them to focus on, what technologies they have used and are using, and how they’ve iterated over feedback loops to fine-tune what metrics they care about. About GitHub Universe: Great software is more than code. GitHub Universe serves as a showcase for how people work together to solve the hard problems of developing software. For more information on GitHub Universe, check the website: http://githubuniverse.com
Views: 1439 GitHub
Building a product people want is a challenge at every stage of your company. Whether you are building your MVP or adding an enterprise feature, you should always rely on real-world data and real customer insights. For this SaaSCast #4 I have the pleasure to talk Customer Development and Growth with Maxime Berthelot, PM Growth @ Buffer. ## What's Buffer? (Do I really need to introduce Buffer? ^^) Just in case you were living in a bunker for the past 5 years, Buffer is a software that enables you to schedule, publish and analyze all your social media posts in one place. Their have their own very unique way of handling common SaaS topics such as marketing, growth, pricing or even team management. ## What is SaaSCast? SaaSCast is a short video-podcast format in which we talk casually about SaaS and startups for half an hour. ---------- Audio version : https://soundcloud.com/livestormapp/saascast-ep4-customer-driven-growth-maxime-berthelot-buffer ---------- At Livestorm we help companies get the most of their webinars. Our mission is to make your webinars simpler and more efficient. Livestorm is a webinar tool that functions 100% in your browser, and, besides the basic webinar requirements, we provide: - Advanced post-webinar analytics tools - Audience segmentation capabilities - Lead management system - Native integrations with CRMs and marketing tools. Learn more: https://livestorm.co
Views: 208 Livestorm
Data Driven Testing Using TestComplete
Take your automated tests in TestComplete to the next level. Pull in data from external sources, repeat it in your test cases, and record the success of each permutation - all without recording or scripting another test. Download a free trial now: https://smartbear.com/product/testcomplete/free-trial TestComplete makes it easy to automate your functional tests on web, mobile, and desktop applications. To learn more, visit https://smartbear.com/product/testcomplete/overview/ Subscribe to all SmartBear videos here: https://www.youtube.com/user/smartbearsoftware?sub_confirmation=1
Views: 4807 SmartBear
D-backs read mean tweets about their new uniforms
D-backs players read mean tweets about their new uniforms Check out http://m.mlb.com/video for our full archive of videos, and subscribe on YouTube for the best, exclusive MLB content: http://youtube.com/MLB About MLB.com: Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League club owners voted unanimously to centralize all of Baseball's internet operations into an independent technology company. Major League Baseball Advanced Media (MLBAM) was formed and charged with developing, building and managing the most comprehensive baseball experience available on the internet. In August 2002, MLB.com streamed the first-ever live, full length MLB game when the Texas Rangers and New York Yankees faced off at Yankee Stadium. Since that time, millions of baseball fans around the world have subscribed to MLB.TV, the live video streaming product that airs every game in HD to nearly 400 different devices. MLB.com also provides an array of mobile apps for fans to choose from, including At Bat, the highest-grossing iOS sports app of all-time. MLB.com features a stable of club beat reporters and award-winning national columnists, the largest contingent of baseball reporters under one roof, who deliver over 100 original articles every day. MLB.com also offers extensive historical information and footage, online ticket sales, official baseball merchandise, authenticated memorabilia and collectibles and fantasy games. Major League Baseball consists of 30 teams split between the American and National Leagues. The American League, originally founded in 1901, consists of the following teams: Baltimore Orioles; Boston Red Sox; Chicago White Sox; Cleveland Indians; Detroit Tigers; Houston Astros; Kansas City Royals; Los Angeles Angels of Anaheim; Minnesota Twins; New York Yankees; Oakland Athletics; Seattle Mariners; Tampa Bay Rays; Texas Rangers; and Toronto Blue Jays. The National League, originally founded in 1876, consists of the following teams: Arizona Diamondbacks; Atlanta Braves; Chicago Cubs; Cincinnati Reds; Colorado Rockies; Los Angeles Dodgers; Miami Marlins; Milwaukee Brewers; New York Mets; Philadelphia Phillies; Pittsburgh Pirates; San Diego Padres; San Francisco Giants; St. Louis Cardinals; and Washington Nationals. Visit MLB.com: http://mlb.mlb.com Subscribe to MLB.TV: mlb.tv Download MLB.com At Bat: http://mlb.mlb.com/mobile/atbat Download MLB.com Ballpark: http://mlb.mlb.com/mobile/ballpark Get tickets: http://mlb.mlb.com/tickets Official MLB Merchandise: http://mlb.mlb.com/shop Join the conversation! Twitter: http://twitter.com/mlb Facebook: http://facebook.com/mlb Instagram: http://instagram.com/mlb Google+: https://plus.google.com/+MLB Tumblr: http://drawntomlb.com/ Pinterest: http://pinterest.com/MLBAM
Views: 118750 Arizona Diamondbacks
Data-driven Personas: Constructing Archetypal Users with Clickstreams and User Telemetry
Data-driven Personas: Constructing Archetypal Users with Clickstreams and User Telemetry Xiang Zhang, Hans-Frederick Brown, Anil Shankar CHI '16: ACM Conference on Human Factors in Computing Systems Session: Representing User Experience Abstract User Experience (UX) research teams following a user centered design approach harness personas to better understand a user's workflow by examining that user's behavior, goals, needs, wants, and frustrations. To create target personas these researchers rely on workflow data from surveys, self-reports, interviews, and user observation. However, this data not directly related to user behavior, weakly reflects a user's actual workflow in the product, is costly to collect, is limited to a few hundred responses, and is outdated as soon as a persona's workflows evolve. To address these limitations we present a quantitative bottom-up data-driven approach to create personas. First, we directly incorporate user behavior via clicks gathered automatically from telemetry data related to the actual product use in the field; since the data collection is automatic it is also cost effective. Next, we aggregate 3.5 million clicks from 2400 users into 39,000 clickstreams and then structure them into 10 workflows via hierarchical clustering; we thus base our personas on a large data sample. Finally, we use mixed models, a statistical approach that incorporates these clustered workflows to create five representative personas; updating our mixed model ensures that these personas remain current. We also validated these personas with our product's user behavior experts to ensure that workflows and the persona goals represent actual product use. DOI:: http://dx.doi.org/10.1145/2858036.2858523 WEB:: https://chi2016.acm.org/ Recorded at the 2016 CHI Conference on Human Factors in Computing Systems in San Jose, CA, United States, May 7-12, 2016
Views: 673 ACM SIGCHI
Digitizing the extended Supply Chain (Hans Thalbauer)
Supply Chains are already complex as they are – why on earth would we want to extend them? Because it’s an end-consumer driven economy. We expect to purchase products and services through multiple channels and of course we want to have these products delivered the same day. Of course the product is individualized based on my specific requirements, and yes, it goes without saying, that the products need to be compliant to regulations and standards. To learn more go to: http://spr.ly/6054BIkYe.
Views: 6217 SAP
Data driven cloud systems analytics and beyond
Speaker: Ramani Routray Title / Affiliation: Senior Researcher and Manager, Cloud Systems Analytics / IBM Research - Almaden Talk Abstract: With the increased complexity in applications and the inevitable trend of software defined programmable infrastructure; it is essential to provide the necessary flexibility, reduce the high costs in service delivery by gaining actionable insights through detailed analysis and data science. Modern monitoring practices are producing more granular metadata but granularity can only provide value if quality actionable insights and responses are uncovered. Big data is just one of many tools that today’s data center operations leverage for cost and performance optimization, Cap-Ex and Op-Ex savings, and a stronger competitive edge. In this talk, we will share the journey of an Apache Spark based SaaS framework offering an automated infrastructure optimization advisor functionality for hundreds of customers. Biography: Ramani Routray is a senior researcher and manager of Cloud Systems Analytics group at IBM Research with over 18 years of technical experience. His group continues to invent, design and transform next generation data center solutions ranging from cutting-edge underpinning cloud technology to innovative cloud management platforms using advanced big data analytics technologies. The essence of these solutions lies in the unique integration of data science with domain-specific applications on large scale cloud system analytics paradigm. His group has made significant impact by architecting and implementing key components of the IBM Spectrum Control product, IBM Cloud platform and IBM Services Delivery framework. Ramani has been awarded IBM Corporate Award, CEO's Best-of-IBM Award and multiple Outstanding Technical Achievement Awards. He has published 45 papers in key conferences, IBM Master Inventor - submitted 64 patent applications out of which 31 have been granted by USPTO. Ramani is member of IBM Academy of Technology, collaborates with universities, standards (DMTF/SNIA/..), OpenStack and works on IBM task forces. About the Forum: The IBM THINKLab Distinguished Speaker Series brings together IBM and external researchers and practitioners to share their expertise in all aspects of analytics. This global bi-weekly event features a wide range of scientific topics which appeal to a broad audience interested in the latest technology for analytics, and how analytics is being used to gain insights from data.
Views: 365 IBM Research
Million Dollar Interview with Cedrick Harris
Join Eric Worre and Million Dollar earner Cedrick Harris for an insightful interview and behind the scenes look at what propelled Cedrick Harris to the high level of success he is living today. Cedrick is an engaging and highly-motivated man who became an entreprenuer early in life. His story begins by him telling us of his humble beginnings, and of him being a 15 year old young man who was selling candy out of a duffle bag to his school mates. His success was short-lived however since the assistant principal shut down his candy operation. But driven by his hunger to make money, and also his need to make money, Cedrick went on to selling men’s clothing in a department store… however, it was also during this time that Cedrick got mixed up with the wrong type of “sales people”, and got caught. It was a life changing moment for him when a judge ordered that he attend a “boot camp” program in lieu of jail time. This boot camp program instilled discipline into the already motivated Cedrick and he came out of the program a changed man. As Cedrick digs deeper into his personal story, he tells of how he first became involved in Network Marketing through a now defunct company called Excel Telecommunications, and then went on to a very successful VA mortgage business. This was during the time when interest rates were incredibly low, and closing deals came incredibly easy to Cedrick and he was quickly promoted to management. Cedrick had his first 7-figure year by the young age of 27. However, that industry started to dry up and Cedrick soon went on his way to new adventures and streams of income. This all led him back to Network Marketing, and his on-going success. As Cedrick reveals in this interview, he is a driven man. He tells us that every morning that he wakes up “starving”. And by starving, he means that no matter the level of success he is at, he constantly striving to do, see and be more. His advice is, “Wake up and act as if your down line doesn’t exist. It’s great that it does, but wake up and act like it doesn’t exist because if you are co-dependent on it existing, then you might become complacent.” To him, this profession isn’t work, because works is something you do when you’d rather be doing something else. This isn’t work to him, he loves what he does and why he does it. At the end of the interview Eric asks Cedrick to give advice to anyone who aspires to go pro in network marketing, and the answer is a very thought-provoking 3-part answer. His advice is: Number one, you’ve got to get out of your own way. Get your head in positive mental shape and go for it; number two is find a mentor. Find someone who has done what you aspire to do, and follow them “like a tick on a dog’s back.” And number three is to immerse yourself into personal development. No matter what you’re selling, it’s personal development with a product attached to it, so develop your mind just like you would any other skill set that you need to be successful. In conclusion, as Eric Worre suggests, watch this interview a couple more times, take some notes, and put together a little game plan to go out there and make your life what it should be and can be! If you enjoyed this video and want to see more, please subscribe to our Youtube channel. Every week, we publish something new and you'll be the first to know. More resources: Full transcript of this episode: http://bit.ly/1SfjTOt iTunes free podcast: http://networkmarketingpro.com/itunes Newsletter: http://networkmarketingpro.com/newsletter Facebook: http://facebook.com/nmpro Instagram: http://instagram.com/ericworre LinkedIn: https://www.linkedin.com/in/ericworre Twitter: http://twitter.com/ericworre Periscope: Download app and Follow ERIC WORRE
How To Design UX Driven IoT Products - Map
Join our community on hardwarepioneers.com Get in touch on Twitter! https://twitter.com/HdwPioneers SPEAKER Jon Marshall, Design Director @ Map (http://mapprojectoffice.com/)
Views: 1340 Hardware Pioneers
How Content Analytics Can Help Manufacturers Improve Product Safety & Protect Consumers
Learn how to use content analytics to proactively identify product safety issues before they lead to costly product recalls.
Views: 1935 IBM Watson
Webinar: Website Optimization - Bringing Data to Traditionally Opinion-Driven Processes
During this webinar, Chris Neumann, CEO of CROmetrics, shows real world example A/B tests to illustrate how to bring data to your product and marketing decision-making. Key topics covered include: - Where should you start with site optimization? - Who should own the effort, product or marketing? - How do I come up with good ideas to test? - What resources are required to run a program? This session is designed for founders, CEOs, or marketing, product and growth leads who are responsible for conversion rate KPIs, have a business model that is reasonably well defined, and are looking to grow their business.
Views: 84 Omidyar Network
What is Agile?
This short cartoon answers the question "What Is Agile?" and will give you the background to understand the Agile principles and values and how they can help you and your team work together more efficiently. If you'd like a free book on this topic, please see below... https://mailchi.mp/326ba47ba2e8/agile-list I've published a book called "Starting Agile" that is designed to help you start your team's Agile journey outright. You can buy a copy from Amazon, but I'm giving free copies away to my subscribers from YouTube. You can signup for a copy at the link above. You can subscribe to my channel with this link: https://www.youtube.com/markshead?sub_confirmation=1 If you'd like to connect with me on LinkedIn you can find me at the link below. Just send me a message saying hello and that you found me from one of my videos: https://www.linkedin.com/in/markshead
Views: 1225264 Mark Shead
What Is JDM? // Gears and Gasoline
Quick shameless plug: The Toyota Soarer we drove in this feature is currently for sale at Driver Motorsports. It's an absolutely blast and one of the most quirky and uniquely Japanese cars we've ever driven. Big thanks to Chris and Will at Driver Motorsports for supplying it for us. Check them out at http://www.drivermotorsports.com/. This is the first of a multi-part series we're putting together as we talk about the culture of "JDM" that the US has developed over the years, and check out some of the awesome Japanese market cars we're starting to get now that they're turned 25. We're experimenting with a little change in our usual format, and we hope you guys enjoy it! Music: Poolz- You Don't Have To https://soundcloud.com/poolz/poolz-you-dont-have-to-free-compilation-pretend-penguin-3-years-and-counting https://soundcloud.com/poolz Kevin MacLeod (incompetech.com)- RetroFuture Dirty Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ Poolz- Lost In https://soundcloud.com/poolz/lost-in https://soundcloud.com/poolz Zeph & Vessence- Cotton Candy https://soundcloud.com/zephmusic/cotton-candy https://soundcloud.com/zephmusic https://soundcloud.com/vessence
Views: 197490 Gears and Gasoline
How HPE is Moving Beyond with Memory-Driven Computing
By 2020, 100 billions of connected devices will melt existing technology. The HPE Machine project is a complete rethink of the computing model, which lets us face challenges in education, healthcare, transportation, science and business. How do you hope to see memory-driven computing drive human progress forward? Learn more: http://hpe.to/60018HIyv Subscribe for more videos like this: http://hpe.to/6007Beguh
[CRM Best Practice Webinar] Process-driven approach to CRM: closing the value gap for CRM users
Bpm’online invited Rebecca Wettemann, one of the leading CRM analysts and vice president of Nucleus Research, to share her expert perspective on the values of a process-driven approach to CRM and how it helps organizations streamline business operations and boost revenue. The webinar includes the following topics: Expert perspective - The changing face of CRM - Processes and productivity - CRM velocity - Gauging the opportunity - Success factors Practical case - Working with agile and dynamic business processes in CRM - Automating a wide range of business critical processes Try bpm'online CRM for free today: https://www.bpmonline.com/crm-products?activity=youtube_marketing&utm_campaign=youtube Experience unlimited functionality for customer relationship management! Visit our website: https://www.bpmonline.com Like us on Facebook: https://www.facebook.com/bpmonline/ Follow us on Linkedin: https://www.linkedin.com/company/2229900/
Views: 1037 bpm'online
Leading from the Back: Making Data Science Work at a UX-driven Business
MailChimp sends 10 billion email newsletters for over 6 million customers each month (a lot of that goes to Hotmail), and from those sends comes a mountain of clicks, opens, purchases, and other transactional data. But MailChimp's success as a start-up wasn't built on data. It was built on a user experience that placed an intuitive and friendly interface on email marketing and removed much of the busy work. So how does a company whose business is not data, use its massive data set? John Foreman, author of the Excel-based data science book Data Smart and Chief Scientist for MailChimp, will discuss what it means to "lead from the back" in data science, even if that sometimes means breaking out a spreadsheet in favor of Hadoop from time to time.
Views: 983 Microsoft Research
What is a cause-driven organization? By Mehran Assadi, CEO of National Life Group.
Mehran Assadi is President and Chief Executive Officer of National Life Group since 2009. Mr. Assadi serves on the Board of National Life and chairs the Board of Sentinel Funds. He joined National Life in September 2003 as interim chief information officer. The following year he was named interim chief operating officer, with responsibilities encompassing all of the company's distribution, sales and marketing areas, as well as new business and customer service. In April of 2005, Mr. Assadi was appointed the company’s president of Life and Annuity. #DESCRIPTION Mehran Assadi provides his definition of a cause-driven organization including focusing on the why of the organization rather than the how. He discusses how National Life was able to revitalize the company by focusing on their mission. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012. SarderTV is an exciting, forward thinking media company focused on the promotion of learning
Views: 1787 Russell Sarder
David Hume is one of Scotland’s greatest philosophers (Adam Smith is another, about whom we also have a film https://www.youtube.com/watch?v=ejJRhn53X2M). His claim to greatness lies in his appreciation of ordinary experience, his descriptions of consciousness and his humane, tolerant approach to religious disputes. If you like our films, take a look at our shop (we ship worldwide): https://goo.gl/qjLLWt FURTHER READING “The 18th-century writer David Hume is one of the world’s great philosophical voices because he hit upon a key fact about human nature: that we are more influenced by our feelings than by reason. This is, at one level, possibly a great insult to our self-image, but Hume thought that if we could learn to deal well with this surprising fact, we could be (both individually and collectively) a great deal calmer and happier than if we denied it...” You can read more on this and other topics on our blog TheBookofLife.org at this link: https://goo.gl/SuwPBi MORE SCHOOL OF LIFE Our website has classes, articles and products to help you think and grow: https://goo.gl/QcBQYY Watch more films on PHILOSOPHY + CURRICULUM in our playlist: http://bit.ly/TSOLphilosophy Do you speak a different language to English? Did you know you can submit Subtitles on all of our videos on YouTube? For instructions how to do this click here: https://goo.gl/M1Ca4J SOCIAL MEDIA Feel free to follow us at the links below: Facebook: https://www.facebook.com/theschooloflifelondon/ Twitter: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITS Produced in collaboration with: Mad Adam https://madadamfilms.co.uk/ #TheSchoolOfLife
Views: 854309 The School of Life
Don't #@!% the Customer - 3 Steps to Being a Customer Driven Business - Jay Simons
Jay Simons, President of Atlassian, describes its unique approach to being customer driven. Hear how the company behind one of last year's most successful tech IPOs gauges customer success. You'll learn how the trifecta of listening, learning and leveraging user feedback can improve your product organization, increase customer satisfaction and enhance your entire company.
Storytelling in a Data Driven Era
(Visit: http://www.uctv.tv/) An all-UC Davis panel of marketing experts dive into the hot topic of marketing using big data and how to build a brand using data-driven storytelling. Panelists: Abby Lunardini BA 97, Vice President, Brand Marketing and Communications, Virgin America; Aaron Carpenter MBA 98, Chief Customer Officer, Hubnami; Associate Professor Ashwin Aravindakshan, UC Davis Graduate School of Management; and moderated by Lisa Maulhardt MA 92, Executive Vice President, SYPartners. Recorded on 02/16/2016. Series: "UC Davis Graduate School of Management's Dean's Distinguished Speaker Series" [4/2016] [Business] [Show ID: 30681]
Model-Driven Innovation for Machine Design
System-level prototypes save time and money because problems frequently arise from the interactions of subsystems, even when each subsystem meets its own design requirements. In this video, learn why MapleSim is the ideal tool for performing system-level modeling, simulation, and analysis of machine designs, enabling a model-driven innovation process that helps you reduce project risk, create better products, and get to market faster. For more information, visit us at: http://www.maplesoft.com/products/?ref=youtube
Views: 2201 Maplesoft
Reltio: Powering Enterprise Data driven Applications with Cassandra
Speaker: Anastasia Zamyshlyaeva, VP Platform - Product Management Cassandra's flexibility and scalability make it an ideal foundation for a modern data management architecture. Come hear how Reltio is using Cassandra, in combination with graph technologies and Spark to deliver a new breed of data-driven applications. In this presentation you'll find out: - How we ended up selecting Cassandra - The unique characteristics of data-driven applications - The best practices we learned by combining Cassandra, graph technology, Spark and more
Views: 914 PlanetCassandra
Product Webinar: Lenovo DX8200N Powered By Nexenta
The Lenovo Storage DX8200N powered by NexentaStor allows you to accelerate and simplify unified file and block storage deployments. At the same time, this pre-validated turnkey solution provides easy scalability and simplified management at a fraction of the cost of legacy systems—without trade-offs in availability, reliability or functionality. The integrated solutions offer Lenovo customers worldwide, both scale-up and scale-out reference architectures on all flash, hybrid and spinning media systems. These solutions with Lenovo’s industry leading service and support deliver a new SDS standard. Target use cases for the Lenovo Storage DX8200N powered by NexentaStor solution include: · Unified File (NFS and SMB) and Block (Fibre Channel and iSCSI) services · VMware cloud backend storage · OpenStack and CloudStack backend storage · Generic NAS file services and Home Directory storage · Near-line archive and large scale backup repositories
Views: 1294 NexentaVideos