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Search results “Product driven definition” for the 2013
Modularity Definition Series: Modular Product Architecture
 
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A Modular Product Architecture is a collection of Modules used to deliver an evolving family of market driven products. Each new generation will add or subtract variants from the collection to enable new technology as well as the phasing-out of declining options. New products are developed, marketed, produced and delivered within this framework.
Views: 5821 Modular Management
Webinar: ABSPII and Product-Driven Capacity Building for Emerging Markets
 
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To read the interactive chat feature on the right side of the recording, please select a high definition viewing option in the YouTube settings menu. The Agricultural Biotechnology Support Project II is a USAID-funded consortium of public and private sector institutions managed by Cornell University that focuses on the safe and effective development and commercialization of bioengineered crops as a complement to traditional agricultural approaches for small-scale farmers. ABSPII's management team will share the lessons learned from 10 years of supporting agricultural biotechnology research and product development in India, Bangladesh, the Philippines, Indonesia, Uganda, and Mali. Presentations will include an overview of the ABSPII philosophy and organization, highlights of banana research in Uganda and eggplant product development in Asia, best practices for communicating about agricultural biotechnology, and the benefits of public-private partnerships. The experiences here are a collective example of how the development of new technology became a driving force for capacity building for the potential opening of new markets. For more information and resources from the event, please visit http://agrilinks.org/events/agricultural-biotechnology-support-project-abspii-and-product-driven-capacity-building
Views: 41 USAID Agrilinks
Better product definition with Lean UX and Design Thinking | Jeff Gothelf | UX London 2013
 
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Requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problem business problem and then work together to learn which of these hypotheses are keepers and which ideas to kill. In this session Jeff will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning. Using a series of case studies from large companies such as Paypal, TheLadders and Sesame Street as well as a few select startups, Jeff will cover: * How recognizing your assumptions increases the speed of finding the right solutions * Why cross-functional, collaborative teams bring better products to market faster * Why managing towards outcomes generates better solutions * How a Lean UX approach, coupled with Design Thinking, brings out the entire team's creative insights
Views: 3465 Mindaugas Vaiciulis
O'Reilly Webcast: Better Product Definition with Lean UX and Design Thinking
 
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During the first part of this exclusive webcast event we welcome Eric Ries, @ericries, author of New York Times bestseller "The Lean Startup" for a fireside chat with Jeff Gothelf @jboogie, author of "Lean UX" and learn the story behind "Lean UX" and how the material was chosen for the book. During the second portion you will learn how requirements-driven product definition is a sure-fire way to get 100% of the wrong product launched. The assumptions that requirements are based on are usually not accurate enough to determine the exact solution those requirements dictate. Instead, teams should focus on creating a series of hypotheses that define potential solutions to their business problems and then work together to learn which of these hypotheses are keepers and which ideas to kill. In this webcast, Jeff Gothelf author of Lean UX, will provide an overview of how to apply the ideas behind Lean UX and Design Thinking to project definition and planning. Using a series of case studies from large companies such as Paypal, TheLadders, and Sesame Street as well as a few select startups, Jeff will cover: how recognizing your assumptions increases the speed of finding the right solutions why cross-functional, collaborative teams bring better products to market faster why managing towards outcomes generates better solutions how a Lean UX approach, coupled with Design Thinking, brings out the entire team's creative insights About Jeff Gothelf Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL. About Eric Ries Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated in 2001 from Yale University with a B.S. in Computer Science. While an undergraduate, he co-founded Catalyst Recruiting. Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. He later co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. In 2008 he served as a venture advisor at Kleiner Perkins Caufield & Byers before moving on to advise startups independently. Today he serves on the board of directors for Code for America and on the advisory board of a number of technology startups and venture capital firms. In 2009, Ries was honored with a TechFellow award in the category of Engineering Leadership. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. The Lean Startup methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company, and countless blogs. He lives in San Francisco with his wife, Tara. Produced by: Yasmina Greco
Views: 1743 O'Reilly
Market Orientation and Sales Orientation
 
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Visit Study.com for thousands more videos like this one. You'll get full access to our interactive quizzes and transcripts and can find out how to use our videos to earn real college credit. YouTube hosts only the first few lessons in each course. The rest are at Study.com. Take the next step in your educational future and graduate with less debt and in less time.
Views: 13925 Study.com
DMS: Emerging Best Practices for Content Driven Sites
 
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As a powerful, feature-rich platform, DMS has large potential for the worlds of marketing automation, personalization and integrated reporting. However, traditionally, these concepts were applied on sites with a defined sales cycle. Let's dive into a case study on the analysis and implementation of DMS for a large, content-focused organization.
Views: Hedgehog
Hitler at a sprint review
 
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What would happen if Adolf Hitler attended a Scrum sprint review? Well sit back and enjoy...
Views: 464527 Ian Wermerling
Customer Driven Quality with Bob Waterman - Quality Through People Training Video
 
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Watch the complete program and over 350 more for $99 a year ($8.25 a month) when you subscribe to Trainflix®: https://www.mytrainflix.com/. Quality through People looks at the important role that the employees of the Wallace Company, a Malcolm Baldrige Award Winner, played in stimulating a quality-based corporate turnaround. Wallace changed from a rigid hierarchical organization into a model of teamwork and personal empowerment. Discover how Wallace employees dedicate themselves to this vision each and every day. This series is hosted by In Search of Excellence co-author Robert H. Waterman, Jr. The second part of the series is Quality Through Systems and series pricing is available. For More Information, visit: http://www.enterprisemedia.com/product/00338/search-quality-volume-quality-people/
Are you really customer driven in you SW Product Development?
 
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Many companies are saying they are customer driven. Still from the SW product content managing perspective they are not. Are you really customer driven in you SW Product Development?
Views: 73 Fulvisol
3 Minutes! Activity Based Costing Managerial Accounting Example (ABC Super Simplified)
 
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For Part 2, Go To http://mbabullshit.com/ If You Liked it, Support my Free Videos at https://www.patreon.com/MBAbull Activity Based Costing Example In 3 Minutes Activity Based Costing is different from traditional costing... Traditional costing is easy because if often just divides some types of costs equally between different items. These are usually costs which are a bit difficult to divide or allocate between products, such as electricity, telephone bills, internet usage, rent, salaries, and others.However, Activity Based Costing finds ways to divide or allocate these costs more proportionally or "fairly"... ...so that we can write down a higher cost for items or products which use more of the stuff related to costs. For example, we might want to write down a higher electric power cost for burgers than for lemonades. As a result, this might cause us to sell our burgers at a higher price than the lemonades, and the lemonades at a lower price than the burgers. Of course, electric power is not the only cost in making burgers and lemonades. Therefore, we have to think about other costs as well before making our final pricing decisions. Check out my free video at http://www.MBAbullshit.com See ya there!
Views: 169105 MBAbullshitDotCom
Omni-Channel Retailing
 
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Meet Sarah, a marketing rockstar, who relies on a data-driven, omni-channel marketing environment to provide insight about her customers across the business, thus increasing revenue opportunities and creating a more seamless shopping experience for customers.
Views: 68897 Teradata
Internet of Things: 5 Ways Connected Products Will Transform Your Business
 
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The marketer's goal is to connect to customers with relevant, contextualized, and personalized experiences: products themselves become the logical endpoint. The product is just the start of the relationship with the customer - enable your product to deliver data back to you, providing personalized service and customer-driven products. Join us to learn how to engage with your customers right at the edge, and transform your product company into a service company.
Views: 1123 Dreamforce Video
Prima Dental The Company
 
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Prima Dental is a precision dental instruments company that supports its distributors with leading sales and marketing tools. We're driven by the pursuit of better. Better design, better engineers, better dental instruments and better distribution partners. From our British base we have become the World's fastest growing carbide bur manufacturer. One of the finest quality and most innovative product manufacturers. We invest in making everything we do better, continuously improving what we make and how we work. From our people to our products, from our marketing to our manufacturuing process. Our success is the result of a plan combined with continuous investment and a constant drive to be " Better by design". We are always looking for a better way to supply the World's finest burs and marketing support. Prima Dental has 150 years if heritage in dental manufacuturing, but we're not looking back. We use this experience to think and stay ahead. Using the same Swiss manufacturing equipment as the finest watchmakers in the World, we deliver consistent quality; time after time. We have innovated with cutting-edge technology, we have heavily invested in R & D in the last 10 years, and attracte the industry's finest talent and established ourselves as World leaders. We develop our people via apprenticeship schemes, course support and in house training. We continually improve how we support our distributors by sharing market information, developing sales tools and producing the exact precision dental products for their customers. We work with our partners to identify new markets and sales opportunities, and support our distributors with sales data and selling tools. As a result Prima Dental sales have grown by 20% year on year for the last 5 years and increased distributors to 100 countries. A plan that will result in a better future for Prima Dental and its partners. The Prima Dental team has transformed it into a World renowned dental instruments company. Everyone from the Engineers to the marketing team work seamlessly together and are driven by pursuit of better. A pioneering sprit that pushes us to improve our products, information and service. We focus on the small margins that make a big difference to partners sales and speed to market. Always going the extra mm. We invest in comprehensive training programmes to give our team the skills to keep them at the top of their profession. Many of our team have grown into roles. There are, of course, some skills that can't be taught. We have a level of performance that has seen Prima Dental sales grow by 20% year on year for the last 5 years. Seen us increase our distribution to 100 countries , including the recent agreement to supply the fast growing BRIC nations. If you believe that things can always be improved and would like to work with a business that demands the same, please contact us.
Views: 3568 Prima Dental Group
Impact of Electronic Product Environmental Assessment Tool on Green IT procurement strategy
 
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The global focus on enterprise green initiatives, driven by governmental mandates, has influenced procurement managers to duly incorporate environmental friendly IT hardware procurement practices in their businesses. The current challenge for enterprises is to conform to green IT initiatives and reduce carbon footprint while operating on a stringent spend budget. Watch Beroe's IT category expert Rakshana B, as she discusses the major enterprise green computing norms and best practices to streamline green IT procurement objectives through EPEAT with Sarah O'Brien, a leading industry expert.
Views: 182 Beroe Inc
Big Data Deep Dive #3: Why FedEx Dumped Paying Customers
 
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http://bit.ly/1davwlm Sachin Gupta is a Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management at Cornell. He is also faculty author of eCornell's online Certificate in Data-Driven Marketing. Practice using the language and tools of data-driven marketing research. Learn to ask the right questions and determine the most relevant data for improving service, sales, market share, and margins. Today's organizations have oceans of data available to them. Websites, customer service systems, and mobile apps are tracking and logging quadrillions of bytes of data every second. And "Big Data" is revolutionizing business: by applying marketing research principles to mine huge data sets, companies are reaping results and gaining competitive advantages in ways not seen before. The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data. The five two-week courses in this program cover: Applying statistical methods to measure and predict consumer preferences, and to segment and target customers in a meaningful way Developing perceptual maps to position your products based on customer perceptions Using the customer lifetime value (CLV) model to plan strategic customer acquisition and management Using the market response model to predict demand and develop the right marketing mix This certificate is your foundation for harnessing the power of data to improve service, sales, market share, and margins. This certificate is designed for marketing managers, as well as for professionals who regularly interact with large amounts of customer or product data, such as those working in product engineering or customer service strategy. Proficiency in using Microsoft Excel is required. Participants who successfully complete this certificate receive a Certificate in Data-Driven Marketing from the Samuel Curtis Johnson Graduate School of Management at Cornell University. http://bit.ly/1davwlm
Views: 422 eCornell
Factors  determining functional perception on technology-driven product design
 
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Factors determining functional perception on technology-driven product design : A case study on mobile phone for the elderly by Kingkarn Pijukkana
Views: 105 Super TTT
Big Data Deep Dive #11: Engineers and Marketers in Perfect Harmony
 
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http://bit.ly/1davwlm Sachin Gupta is a Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management at Cornell. He is also faculty author of eCornell's online Certificate in Data-Driven Marketing. Practice using the language and tools of data-driven marketing research. Learn to ask the right questions and determine the most relevant data for improving service, sales, market share, and margins. Today's organizations have oceans of data available to them. Websites, customer service systems, and mobile apps are tracking and logging quadrillions of bytes of data every second. And "Big Data" is revolutionizing business: by applying marketing research principles to mine huge data sets, companies are reaping results and gaining competitive advantages in ways not seen before. The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data. The five two-week courses in this program cover: Applying statistical methods to measure and predict consumer preferences, and to segment and target customers in a meaningful way Developing perceptual maps to position your products based on customer perceptions Using the customer lifetime value (CLV) model to plan strategic customer acquisition and management Using the market response model to predict demand and develop the right marketing mix This certificate is your foundation for harnessing the power of data to improve service, sales, market share, and margins. This certificate is designed for marketing managers, as well as for professionals who regularly interact with large amounts of customer or product data, such as those working in product engineering or customer service strategy. Proficiency in using Microsoft Excel is required. Participants who successfully complete this certificate receive a Certificate in Data-Driven Marketing from the Samuel Curtis Johnson Graduate School of Management at Cornell University. http://bit.ly/1davwlm
Views: 233 eCornell
Creating small products at a big company
 
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Full Title: Creating small products at a big company: adobe's ""pipeline"" innovation process Authors: Rob J. Adams, Bradee Evans, Joel Brandt Abstract: Pipeline is a new development process at Adobe designed to rapidly prototype and evaluate new product offerings. Pipeline has user research at its core, and success is defined by how much is learned about a given problem, not by how much product is built. Starting ideas for new product directions are identified through Contextual Inquiry. Once a product direction is selected, an iterative process of development and evaluation is carried out over a 13-week period. Opportunities to pivot are built in at 3-week intervals, driven by evaluation results from laboratory studies. The Pipeline process is explained through an example product prototype, called ""Gadget"". Gadget is an application targeted at Web developers that helps them more easily experiment with and modify the visual layout of a Web page. URL: http://dl.acm.org/citation.cfm?id=2468758 DOI: http://dx.doi.org/10.1145/2468356.2468758
Why 3D? The 3deeit technical animation process explained.
 
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Why 3d? Considering most product driven companies today are already using some form of 3d CAD design software, the question should be: Why not? This engineering data is an untapped resource for marketing communication. This same data, which is already available to you, can be used as the basis for 3D technical animations and graphics to effectively and professionally communicate how your product works in its intended environment. Technical animations are extremely useful for customer presentations, trade show booths,
Performance Clutch - Explained
 
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What is a performance clutch? Clutch kit? How does a performance clutch work? A performance clutch basically involves three changes over traditional organic clutches. This video features a Yonaka performance clutch kit. A performance clutch has a higher clamping force on the pressure plate (via the diaphragm spring). Performance clutches use different materials which can absorb less heat and that don't lose performance at higher temperatures. Finally, performance clutches use a "puck" design, 3 puck, 4 puck, 6 puck, which increase the pressure on the friction material, to prevent slip. Product Links: Performance Clutch Kit: http://www.yonaka.com/Yonaka_Honda_B16_B18_6_Puck_Performance_Clutch_Set_p/ympck001.htm Yonaka: http://www.yonaka.com/ Related Videos: Clutches - http://youtu.be/pJj8NvDUSFs Multi-Plate Clutches - http://youtu.be/SQvFg4WbdZ4 Please feel free to rate, comment, and subscribe! And don't forget to check out my Facebook page: http://www.facebook.com/engineeringexplained Also check out my official website: Make suggestions, participate in forums, learn through logically ordered lessons, read FAQs, and plan your future! http://www.howdoesacarwork.com Now on Twitter: http://www.twitter.com/jasonfenske13 NEW VIDEO EVERY WEDNESDAY!
Views: 716842 Engineering Explained
What is Agile Development (Part 1): What is Agile Development?
 
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“What is agile development?” It’s always been surprisingly hard to get a simple answer to this question. There are esoteric and convoluted descriptions of agile all over the web, complete with concentric circles meant to sum it all up into a simple concept, and yet that simple answer eludes us. To be fair, agile development methodology isn’t a simple thing. Sourceseek is a free service that handpicks software developers for your exact project needs. Get started here: https://www.sourceseek.com/get-started/ We’ll start with wikipedia’s agile methodology definition: From Wikipedia: Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It promotes adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. It is a conceptual framework that promotes foreseen interactions throughout the development cycle. The first sentence starts by saying that agile development is a software development methodology. A software development methodology is a set of practices and procedures that help a team get organized and build software. It’s not the software itself, it’s the rule-book for organizing the team. That first sentence goes on to describe an iterative and incremental development approach. This is a key concept, and if you only take away one thing about agile this is the one to take away. In agile, we do iterations (circles) where we plan, execute, then review the results so that we can refine the plan and start all over again. We love change, and we want as many iterations and feedback loops as possible during the project. At the end of that first sentence, wikipedia describes collaboration: This really just means that we emphasize partnership and collaboration, with each member of the team serving a specific role but everyone expected to be flexible and to work together. In agile, we love teamwork. The second sentence brings in the concepts of adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and rapid and flexible response to change. In this part of the definition, we see how it all comes together! I interpret this sentence like this: ● We are adaptive. We don’t plan it all at the beginning and then stop planning. We do iterations and we are adjusting the plan all the time. This is why agile is so good for product development, we change and improve as we learn. ● We love evolutionary development. This is essentially the same thing, we learn as we go and we adjust, refine, improve... ● Time-boxing. This basically means that we manage our project using set blocks of time, like days or weeks, and we try to get as much done in those time-boxes as possible. This is the reverse of managing features. We consider what features we can build next week rather than looking at a list of features and asking how long it will take to build them. ● Rapid and flexible response to change: this is critical, and along with ‘iterations’ is the core answer to the question ‘what is agile development?’. We move fast, we are flexible, and we are truly ‘agile’! This is our mantra - fast and flexible - say it again and again!! What is agile development? ● Agile is a way of managing software projects. ● Agile is iterative, and goes in repeated cycles instead of in a long list of steps.. ● Agile is super collaborative and team-oriented. ● Agile is adaptive, constantly changing and refining plans, and moves fast! In almost every project, the client has a harder time expressing what they want at the beginning, and it gets gradually clearer towards the end. The can be a frustrating experience as mid-project changes are pretty disruptive. Let’s try it in agile. 1) Client hires developers by the hour, day, or week. 2) Client describes what they want to the developers 3) Developers start making designs and programming the theme based on what they client thinks they want. 4) Developers show their progress to the client constantly, even every day, to make sure they are on track. 5) The client makes frequent changes and tweaks, always refining the plan and improving the result. The developer also has input and suggestions. 6) The team keeps going until the project is done.. It all sounds very good, and it can be, but the reality is that the agile development methodology requires a solid team of smart people who know what they are doing or it can be a train wreck. It also requires that the entire team (client included) be committed to an honest, forthcoming approach that emphasizes success for the client. SourceSeek is free for clients; we find you the best teams and the perfect match. It's that simple. SUBSCRIBE NOW FOR MORE OUTSOURCING VIDEO TIPS AND NEWS! https://www.youtube.com/subscription_...
Views: 259560 SourceSeek
A Product Brokerage Company
 
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http://www.shop.com/fabian As a Product Brokerage Company, Market America identifies the latest market-driven products and services. The business is designed to move with consumer demands and follow trends in the marketplace. Market America is also an Internet Marketing Company. When you establish an UnFranchise business, you are equipped with a SHOP.COM website. http://www.shop.com/fabian Como una empresa de corretaje de productos, Market América identifica las últimas impulsadas por el mercado productos y servicios. El negocio está diseñado para moverse con las demandas del consumidor y las tendencias siguen en el mercado. Market America es también una empresa de marketing en Internet. Al establecer un negocio UnFranchise, que están equipados con un sitio web SHOP.COM. Quieres saber como formar parte de esto? Generar ganancias y cashback? Obtener ingresos por comprar? Que tus clientes puedan comprar desde Facebook? Contactame: http://www.shop.com/fabian
Views: 78 Fabian Benitez
Finding the Real You - A SmartLifeSeries.com Product
 
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Visit us at SmartLifeSeries.com today! Do you struggle to maintain a healthy self image? What is a healthy self image in today's perfection driven society. Dr. Matt Townsend shares the insight and skills you need to recognize your true worth, and to give you a leg up in understanding and improving other's self image. Visit us at MattTownsend.com to get more info and to start making your life smarter!
Views: 447 Matt Townsend
The Future of the Palantir Platform
 
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Palantir continues to push boundaries at the enterprise and with this come exciting new product features. This talk will cover a number of technological advancements that we are excited to be rolling out to ANZ deployments. Examples include: Hercules, Raven and Magellan, and Torch. Hercules enables flexible, user-defined algorithmic searching and clustering at massive data scale to provide prioritised results for further investigation. Raven and Magellan are Palantir's dynamic mapping tools for the HTML or java environments, which enable visualisation, interrogation and analysis of near-real time activity on a mapping interface. And Torch is a fully featured social media analysis platform currently used for real-time discovery and analysis across large volumes of unstructured and publicly available Twitter data. Along the way, we'll discuss how Palantir's commitment to data privacy and civil liberties remains at the core of our development roadmap.
Views: 14839 Palantir
JUTEC KBV - The cost-effective manual bending device
 
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The compact, mobile type of construction enables precise and repeatable bending in the bench vice. The device is driven by means of a screw-in handle. A lockable set collar ensures repeatable bending. The exchange of pluggable tools is as easy as can be. More Information about the KBV: http://www.jutec.de/products/kbv/product-description
Views: 46575 JUTECBIEGESYSTEME
Advanced Marketing : The Loss Leader Product - Do You Have One?
 
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http://www.fastbusinessprofits.com.au Would you like to learn the latest online training and marketing for facebook, SEO, adsense, video marketing, banner advertising, twitter, fiverr and much more! Gain access to our free 30 day video training series showing you the step-by-step methods to getting more customers, getting more website visitors, lead generation/traffic strategies and much more
Views: 1729 FastBusinessProfits
Big Data Deep Dive #1: Perceptual Mapping
 
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http://bit.ly/1davwlm Sachin Gupta is a Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management at Cornell. He is also faculty author of eCornell's online Certificate in Data-Driven Marketing. Practice using the language and tools of data-driven marketing research. Learn to ask the right questions and determine the most relevant data for improving service, sales, market share, and margins. Today's organizations have oceans of data available to them. Websites, customer service systems, and mobile apps are tracking and logging quadrillions of bytes of data every second. And "Big Data" is revolutionizing business: by applying marketing research principles to mine huge data sets, companies are reaping results and gaining competitive advantages in ways not seen before. The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data. The five two-week courses in this program cover: Applying statistical methods to measure and predict consumer preferences, and to segment and target customers in a meaningful way Developing perceptual maps to position your products based on customer perceptions Using the customer lifetime value (CLV) model to plan strategic customer acquisition and management Using the market response model to predict demand and develop the right marketing mix This certificate is your foundation for harnessing the power of data to improve service, sales, market share, and margins. This certificate is designed for marketing managers, as well as for professionals who regularly interact with large amounts of customer or product data, such as those working in product engineering or customer service strategy. Proficiency in using Microsoft Excel is required. Participants who successfully complete this certificate receive a Certificate in Data-Driven Marketing from the Samuel Curtis Johnson Graduate School of Management at Cornell University. http://bit.ly/1davwlm
Views: 1202 eCornell
A guide to driven game hunting in Germany
 
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Boar, mouflon, red deer, roe and foxes are all on offer. As guests of Carl Zeiss sports optics, magazine editors from across Europe, including Sporting Shooter's Dom Holtam, are on a driven hunt in Laubach in Germany. After a spot of practice at a range, we are briefed on the shooting etiquette and taken to our stands. This item frst appeared in Fieldsports Britain, episode 160 https://www.youtube.com/watch?v=s0mSIwhOg1U
Views: 96875 Fieldsports Channel
"Distribution Is Key in Value Proposition" Marketing Strategy at Cornell
 
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http://bit.ly/13n2Dyf Top-level decision makers in every functional area of business need to make important choices about their products and services, pricing, place and promotion: the very pillars of marketing that ultimately inform business strategy. This 7-course online program equips business leaders and managers with the MBA-level marketing concepts and tools required to make informed decisions and set direction for their company, business unit, department or product line. Marketing strategy isn't confined to your marketing team. By understanding how to align marketing strategy with business strategy, high-performing business leaders simply make better decisions about their brand management, products, services, customers, and competition. This seven-course online marketing certificate program provides you with the MBA-level marketing certification you need to make strong business decisions and set strategic direction for your company, unit, department, or product line. Marketing courses cover: Marketing strategy, marketing research and analysis Applied tools such as segmentation, targeting, positioning, and strategic pricing Building brand equity Best practices for new-product launches Distribution strategies and channel relationships International marketing Brand promise and brand management in the new-media space of social media, mobile marketing, and search Above all, this marketing online certificate enhances your understanding of marketing's role in organizational strategy, and highlights the advantages of using a cross-functional perspective to lead successful companies or units. This certificate program is ideal for marketing leaders looking to update their skills, as well as for marketing team members, and anyone seeking to move into the field of marketing. It is also excellent for business leaders and managers in all functional areas, and for entrepreneurs or executives in small organizations who lack a formal marketing background. Anyone who needs to think strategically about their customers, their products and services, their market, or their brand will benefit from this series.
Views: 935 eCornell
Direct marketing agency | Product launches | marketing turnarounds
 
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Gary Hennerberg (http://hennerberg.com) is a marketing consultant to organizations needing a marketing turnaround. He has launched new products and turned around marketing programs using proven methods that have generated sales increases of between 20 and 60 percent. If the results of your marketing programs are in a rut and in need of a make-over, or you're about to launch a new product, we're here to help you. Our experience is grounded in direct marketing principles where we know what it takes to generate a lead, sale or donation. When you work with us, we use a proven three-step process to give your marketing effort the best possible outcome. First, we analyze your data. We dig into the numbers, models, reports, whatever information you have about your market. And if you don't have that level of data, we can research it for you. Second, based on the data, we create a marketing test plan where we identify the media where we believe you have the greatest opportunity for success. You see, we're not tied to recommending just one media vehicle for you because we have a breadth of experience across media and approaches. In the early part of his career, Hennerberg was immersed in the analytics, mailing lists and creative of traditional offline media, such as direct mail and print advertising. Today we're equally experienced in online marketing, including development of websites, content marketing, search engine optimization, online video, email marketing, social media, and pay-per-click advertising. Since we're not carrying the flag of any one distribution method over another, we don't have a conflict of interest in what we recommend. Third, we put your plan into action. Ideas are easy to come by. But implementing them and developing the best approach requires thought and day-to-day project management. We're a creative resource with turn-key copywriting, design and both online and offline media experience. Over the years we've cultivated connections and resources we can call upon when needed to bring your ideas to life. When you're ready to turnaround your results, or launch a new product, and you need a new perspective and strategy from an experienced team with proven results, contact us so we can discuss how we can help you. http://hennerberg.com or at 817-318-8100.
Views: 178 Gary Hennerberg
Teamcenter - Simplifying PLM
 
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Teamcenter is simplifying PLM by separating Teamcenter applications from being dependent on a specific version of the larger Teamcenter platform. As a result, new customer and market driven solutions will now be available up to three times faster, and you will be able to implement new applications without being required to upgrade the platform, helping you achieve a faster return on your PLM investment. For more information, please visit http://www.siemens.com/plm/teamcenter
Views: 18682 Siemens PLM
A Day in the Life - Systems Engineer
 
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Systems engineers interact with bright minds around the globe on the next big thing. In this role, you will influence each step of the product lifecycle by working directly with business units and customers to define product roadmaps.
Views: 82358 Texas Instruments
3 Customer Retention Tips for Entrepreneurs
 
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http://www.marketingmatterspodcast.com FREE actionable marketing lessons and cool guest interviews. 3 Customer Retention Tips for Entrepreneurs Focusing on customer retention may be more important than you think. Here are some statistics that may shock you. According to Bain and Co., a 5% increase in customer retention can increase a company's profitability by 75% and Gartner Group reports that 80% of your company's future revenue will come from just 20% of your existing customers. Alex Lawrence, contributing entrepreneur to Forbes.com, has 3 tips for you to cope with these staggering statistics. 1. Never Underestimate the Value of Retention. One statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting new customers will cost your company 5 times more than keeping an existing customer. 2. Implement an Effective Customer Retention Program. For service oriented businesses a customer retention program from early on may not be necessary, as the quality of the service and support provided will determine the rate of retention. However, product driven businesses, which depend heavily upon same customer sales, will find customer retention programs invaluable. 3. Avoid Misreading Your Customers. To avoid misreading customers, companies need to focus more on actual customer behavior, not on the predicted behavior of a certain demographic.
Test Driven Relevancy -- How to Work with Content Experts to Optimize and Maintain Search Relevancy
 
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Presented by Doug Turnbull, Search and Big Data Architect, OpenSource Connections Rena Morse, Director of Semantic Technology, Silverchair Information Systems Getting good search results is hard; maintaining good relevancy is even harder. Fixing one problem can easily create many others. Without good tools to measure the impact of relevancy changes, there's no way to know if the "fix" that you've developed will cause relevancy problems with other queries. Ideally, much like we have unit tests for code to detect when bugs are introduced, we would like to create ways to measure changes in relevancy. This is exactly what we've done at OpenSource Connections. We've developed a series of tools and practices that allow us to work with content experts to define metrics for search quality. Once defined, we can instantly measure the impact of modifying our relevancy strategy, allowing us to iterate quickly on very difficult relevancy problems. Get an in depth look at the tools we utilize when we not only need to solve a relevancy problem, we need to make sure it stays solved over the product's life.
Why You Need To Promote a Product You Believe In
 
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http://gloappnet.com/1gm5 When you listen to someone who is totally behind their product, what they are saying becomes attractive. Having passion about your business product is so important when it comes to attracting people into your business. If you are dry, and droll about your products, why would anyone want to buy them from you? Having desire and belief will keep you motivated and driven to achieve your goals. See what I believe is a great business model: http://gloappnet.com/1gm5
Views: 26 Shelley Belcourt
Level One Network Products - Value or Hype - Level One Network!
 
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http://level1.virtualrep.info (Level One Network Learn More) Level One Network Products are they value driven or just hype? As individuals look for effective strategies to promote their company's products, service and opportunity it seems as though finding true value driven products become more and more difficult. Each and every week online there is always some new product release that it promoted as the next best thing and the key to your marketing challenges. http://level1.virtualrep.info I'm not sure if you have noticed or not, but most of the time when these new products are launched you have the Guru's promoting them and their pictures are on the sales page as the people that get the most results with the product. It's funny how a product just launches and a Guru is already providing a testimonial before he or she ever uses the product. Things that make you say hmmmmm........ With the Level One Network Products suite there was no Guru Launch, Hype about earning 100% commissions and all the industry experts on the front page of the sales page raking in even more and more commissions. Level One Network did not need all the Hype because they delivered in the one area that matters most, which is value. So forget about all the hype as you have seen previously with many other products out there in the marketplace because Level One Network is truly over delivering when it comes to value. Not only do the Level One Network products pay out 100% commissions, which so many people desire, however the products actually do work. What exactly are the products designed to do? Level One Network Products or designed to help you increase your reach and build your audience on the internet. In short the products help you get more exposure by teaching you how to dominate the first page of google and Youtube for the keywords of your choice. http://level1.virtualrep.info Many people will teach you and tell you to buy traffic and that is all well if you have an extensive marketing budget, which most people don't. The cost effective alternative is to produce value driven content and then share that content on a network so that it gets indexed quicker, which results in faster and higher rankings in the search engines. Now I am by no means any type of SEO (Search Engine Optimization) expert, however I will say that the Leve One Network product suite is vastly superior to anything else that I've seen in the marketplace. I have spent thousands of dollars on various internet marketing products and systems designed to bring in the TRAFFIC with minimal results. If one truly focuses in on learning and applying the Level One Network Products information and training they will produce results. Another added benefit is that they will be able to sustain those results over a long period of time. Make it a goal to become a true marketer and by using the Level One Network products your path to success will be a lot clearer. Jacque T. Morris -- (678) 565-6414 http://level1.virtualrep.info View more Level One Network Review Series Videos: https://www.youtube.com/watch?v=2J5k_GOXzps http://youtu.be/xC-_Tz3QFH0
Views: 39 MrLevelOneNetwork
Morgan Motor Company: The Most Honest Car Factory in the World  - /DRIVEN
 
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Welcome to the Morgan Motor Company in Malvern, England where happy designers, craftsmen and women lovingly create cars for enthusiasts by hand every day.
Views: 1029026 THE DRIVE
customer driven n customer driving approach of marketing
 
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this video has lots of creativty.customer driven n customer driving approach of marketing with a example.examples like mobile phone,computer,chullas,gas stove,indution cooker so that one can under stand the concept perfectly.
Views: 78 ajay jain
MaxLite: Plug & Play Self Driven LightBars  - September 26, 2013 Webinar
 
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MaxLite: Plug & Play Self Driven LightBars 09/26/13 Webinar MaxLite's award winning line of Plug & Play LightBars have been an industry leading product since their introduction and they've now been expanded! Join us to hear the latest information on this ultra-versatile award winning product line. For more information please visit: http://www.maxlite.com/products/plug-and-play-led-lightbars Produced by: Blake Adams Written & voiced by: Greg Murphy
Views: 417 MaxLite
Solutions for Ancillary Product Needs
 
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Original Air Date: 9.26.2012 Beyond competitive products and strong financial carriers, your clients want ease of doing business and an insurance company that understands the small business owner. As an agent, you want an insurance partner that distinguishes you from your competitors. Kansas City Life Insurance Company offers both. Watch this discussion on ancillary products that will give you the winning edge!
Pio-tech's Business Process Managment solution helps Banks be customer centric
 
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Pio-techs' Business Process Management (Bank BPM) is a complete customer service management solution for Banks. Produced by: http://ishra7.com/ Connect with us http://www.youtube.com/ishra7 https://www.facebook.com/ISHRA7 https://twitter.com/ishra7 The financial arena is constantly changing. Right now, competition in the banking sector is high, which gives customers more choices for their banking needs. This is today's great challenge for banks -- but it can be tomorrow's opportunity. To rise above the competition, you need to provide your existing and potential customers with the highest quality products and services. And in an evolving market, that means you need a new approach. Pio-Tech's philosophy is that "process" is inherently important, but the focus should always be on the customer. This is true in Conventional as well as Islamic financing. This unique process follows the corporate philosophy of excellence and transparency while taking advantage of the shifting market, letting your Bank grow, while giving your customers full satisfaction. Pio-Tech's Bank BPM is a complete customer service management solution comprising of a set of ready-to-go products, revolutionary technology, and consulting. We demonstrate proven methods of customer acquisition and effective on-boarding that let you offer customers relevant products while maximizing their profitability. For better service, Pio-Tech's cutting edge mobile & social BPM approach helps you conveniently service customers on-the-go through multiple channels, including the web, mobile, and social media. Resolving customer support issues and accelerating sales opportunities can be achieved when all pertinent information is easily accessible. Bank BPM's "Case Management Solution" helps you exceed service expectations by giving you easy access to all the pertinent information for individual cases. In today's demand-driven world, new product development and efficient delivery channels are the key to novelty. Bank BPM helps you pioneer customer-inspired innovation with solutions that let you deliver new offerings in a timely and efficient manner while supporting cross-sell and up-sell growth strategies. Customers expect services that are individually tailored to their needs. To respond promptly to these requests, Bank BPM provides a proven customer-centric solution that creates standardized, transparent and well-orchestrated processes. Bank BPM helps you achieve operational excellence, provide elite services, and effectively adopt these new solutions, all while managing operational risk and complying with local banking regulations. Find out how Pio-Tech's Bank BPM solution can help you attract new customers and maintain the ones you have. http://www.pio-tech.com/Portal/Content/Default.aspx
Views: 428 ishra7
Portfolio and product management
 
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http://www.pwchk.com/innovation Continued revenue and margin growth, increased market share and strong enduring brands are the primary goals of most companies today. To achieve these objectives in traditional domestic markets and increasingly in global markets requires a routinely refreshed portfolio of competitive products, services and business models. Increased competition means that portfolios need to be refreshed faster than ever before, allowing the leading companies to get new products and services faster to market and with an optimal blend of incremental, radical and break-through innovation.
Morphing Technology and Business Models at 100Gbps and Beyond
 
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By Marc Miller, Sr. Director of Marketing, Tabula Biography: Marc Miller is Sr. Director of Marketing at Tabula where he creates new business models, product categories, and product definitions. Previously at Altera he led Stratix GX product definition and drove its transceiver PHY hard IP acquisition that has provided the cornerstone for multiple generations of that product line. At LSI Logic Marc led the transceiver team than implemented their first Gigabit CMOS SerDes and ran the Computer Strategic Business Unit. Marc started his career in microprocessor design at Digital.
Views: 171 designreuse
MORE DRIVEN: U.S. MEN'S SKI TEAM
 
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Marco Sullivan, Steven Nyman and Nolan Kasper of the U.S. Ski Team discuss what superior performance means to them.
Views: 269 Goodyear
The Age of Analytics by MicroStrategy
 
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MicroStrategy, a global leader in analytics, builds software that empowers everyone in your company to take full advantage of your data's potential, from managers and business analysts, to developers and data scientists. It's the fastest, easiest way to explore data, discover insights, and make better business decisions. Learn more at www.microstrategy.com.
Views: 15004 MicroStrategy
What is the discovery phase?
 
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Before you start building a service, you need to find out whether users need it and whether other services exist. This part of your project is called the discovery phase. Aleks Maricic of the GDS Transformation team talks more about what we mean when we say 'discovery phase' in relation to designing a digital service or product. Read more about how GDS uses Agile: https://www.gov.uk/service-manual/agile-delivery/agile-government-services-introduction Read more about Agile in the Agile Manifesto (2001): http://agilemanifesto.org/ Find out more about the Government Digital Service: GDS Blog: https://gds.blog.gov.uk/ Twitter: https://twitter.com/gdsteam Instagram: https://instagram.com/gdsteam/ Subscribe to our YouTube channel: https://bit.ly/2LI8Pew
Technology Management | International Market-Driven Engineering
 
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More information on http://www.tmonline.se The class of TM14 went to China to collaborate with students from Zhejiang University. The teams consisted of five Swedish and five Chinese students with different educational background (i.e. business, control science, product design etc). Two articles on the subject: http://zj.qq.com/a/20131021/012686.htm http://zj.rmlt.com.cn/2013/1017/168380.shtml The theme of this year's course was inclusion, meaning to somehow integrate excluded people in society. The 8 teams developed these products and services: - ActiWe (an app that connects people through events and activities) - iStick (a walking stick with smart functions such as GPS, flashlight and more to help the elderly) - Now You See Me (earphones with reflective design for safety) - UniteMe (a rent-a-buddy service for exchange students to quickly get help in a new country) - EasyCook (a helpful measuring cup solution for blind people) - BraceMe App (a bracelet connecting parents with their babies through an app) - BackApper (an app that connects likeminded backpackers with events and activities) - Charm Express (a portable make-up box for people that wants to "touch up" on the go)
Startup Lab workshop: Cohort analysis
 
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Google Ventures Startup Lab | This workshop led by Google engineer Brett Slatkin digs in to cohort analysis. He'll walk you through how he does it, show you a tool he built to simplify cohort analysis of log files, and answer your questions. Do users who signed up a year ago use your product differently than those who signed up last month? Just because your active user numbers are "up and to the right" doesn't mean that all is well.
Views: 21593 GV