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Videos uploaded by user “TheFinancialBrand”
What Is a Brand?
 
04:22
Need to explain branding to someone? Maybe your board, or employees? Maybe you have a few questions about branding yourself. This video provides an excellent yet brief overview, examining what a brand is and what it isn't — perfect for training sessions at banks and credit unions!
Views: 246504 TheFinancialBrand
First Direct - Platypus
 
01:02
A one-minute TV commercial showing "Barry," an affable platypus, walking about town while he makes points about his favorite bank — First Direct, who's different... just like him.
Views: 49334 TheFinancialBrand
Citi - Japan Flagship Branch Prototype
 
03:17
A quick tour of Citi's new "Smart Banking" flagship branch prototypes from Japan.
Views: 50005 TheFinancialBrand
Ally Bank - "Interview".mp4
 
00:31
A young man on an interview tells his prospective employer about his life interests. When he says he loves his bank, the interviewer can't believe his ears.
Views: 14519 TheFinancialBrand
Navy FCU - Paint
 
00:31
This 30-second TV spot is a brilliant illustration of effective advertising. It links a financial product (home equity lending) with the institution's target audience in an authentic and relevant way. And it's funny... "So she's a princess? You got a problem with that?" - lol
Views: 18232 TheFinancialBrand
UBS - "We Will Not Rest"
 
00:42
UBS tries to repair its tattered image by aligning its brand with historical greatness: Neil Armstrong, Muhammad Ali, Dali, Yo Yo Ma, Arnold Palmer, etc. No narration, just an operatic soundtrack. Tagline: "We Will Not Rest."
Views: 12419 TheFinancialBrand
Forum 2014 Keynote Presentation – The Umpqua Bank Strategy
 
44:27
Lani Hayward, EVP/Creative Strategies at Umpqua Bank, shares the secrets of success driving her organization's brand in this riveting 45-minute presentation. Register to attend this year's Forum here: financialbrandforum.com
Views: 10120 TheFinancialBrand
The Social Media Imperative in Banking - Clara Shih
 
17:59
Clara Shih, CEO and Founder of Hearsay Social, tells attendees at The Financial Brand Forum 2016 how social media channels must be integrated into their growth strategies. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer relationships. http://financialbrandforum.com http://thefinancialbrand.com
Views: 875 TheFinancialBrand
Absa - Prosper
 
01:01
A one-minute TV commercial from Absa Bank in South Africa exploring the concept of "Prosperity." It's a slick, moody production, where nearly every shot is set in dark, shadowy, gloomy and/or rainy conditions. The message is empowering, but it's practical relevance and application to banking is thin.
Views: 1478 TheFinancialBrand
Deutsche Bank - Surprise
 
00:46
A funny commercial that mocks German obsessions with structure, precision and organization.
Views: 23992 TheFinancialBrand
Hello Bank - Symphonic Mobile Devices
 
01:50
For the launch of Hello Bank, BNP Paribas hired the Czech National Symphony Orchestra — 60 musicians in all — to play Georges Bizet's "Carmen" entirely on iPhones and iPads.
Views: 5810 TheFinancialBrand
The Social CEO - Jill Castilla
 
18:43
At The Financial Brand Forum 2016, CEO Jill Castilla from Citizens Bank of Edmond explains why she is one of the most active users of social media in the financial world, and how it's helped her institution thrive. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer relationships. http://financialbrandforum.com http://thefinancialbrand.com
Views: 1763 TheFinancialBrand
Rabobank Concept Store
 
01:22
3D fly-through of a architectural concept for a retail branch.
Views: 3999 TheFinancialBrand
Building The Right Marketing Mindset for the Modern Digital World - Tom Fishburne
 
52:11
In this keynote presentation from The Financial Brand Forum 2016, Tom Fishburne shows financial marketers how to forge the foundational framework they need to connect with today's digital consumers. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer relationships. http://financialbrandforum.com http://thefinancialbrand.com
Views: 528 TheFinancialBrand
Mazuma Credit Union - New Headquarters 2014
 
02:28
An overview of Mazuma's new HQ facility slated for 2014, including interviews with both CU execs and the architects (Level5). The video shows a number of different conceptual sketches — a welcome exhibition of transparency — including a lodge-themed conference room and a "Steampunk" idea.
Views: 633 TheFinancialBrand
Travelers Interactive Video Wall
 
00:59
Traveler's Insurance installed a series of interactive video projectors in the Hartford Int'l Airport. If you've never seen one of these things in action, you have to check this out. Watch as a 65+ year-old grandpa has a blast waving his hands around as he visually disturbs the company's signature red umbrella graphic. These units can be pointed at walls or floors. Why not put one in your branches?
Views: 23083 TheFinancialBrand
Disrupting Banking in the Digital Revolution - Luvleen Sidhu
 
16:28
Luvleen Sidhu, CMO and co-founder of the first mobile-only bank in the U.S., shows attendees at The Financial Brand Forum 2016 how they can innovate and reimagine the banking experience just like BankMobile. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer relationships. http://financialbrandforum.com http://thefinancialbrand.com
Views: 636 TheFinancialBrand
Barclays - You vs, Unconditional Love
 
01:01
An edgy but effective ad that hits on real truths. Dads love spoiling their girls, but don't want to go broke doing it.
Views: 499 TheFinancialBrand
How to Thrive in the Expression Economy - Ron Tite
 
21:49
Ron Tite is an award-winning advertising executive and one of the most entertaining speakers in the world, In this humorous and insightful presentation, Ron helps financial marketers craft content that will truly resonate in today’s "Expression Economy."
Views: 400 TheFinancialBrand
TD Bank - Passwords
 
00:31
Views: 6275 TheFinancialBrand
Union Bank - Interactive Fan Kiosk
 
02:10
An unconventional outdoor campaign for Union Bank at San Diego's Qualcomm Stadium utilized facial-recognition software to transform people in real-time into face-painted San Diego Chargers fans. The campaign featured Facebook integration, email capture and a street team of brand ambassadors. By Inwindow Outdoor.
Views: 908 TheFinancialBrand
The Financial Brand Forum 2014
 
01:25
Nearly 500 financial executives from 14 countries on 6 continents gathered for two straight days of marketing insights and inspiration. Hear what attendees had to say! http://financialbrandforum.com
Views: 1330 TheFinancialBrand
Aliiant Credit Union: Delivering Digital First - Michelle Spellerberg
 
07:53
Alliant Credit Union has adopted a fintech mindset and culture, becoming more nimble and agile with cross-functional, interdepartmental teams that work alongside third-party partners. Hear how they used tools like journey mapping, behavior research and Net Promoter feedback to deliver their digital-first experience.
Views: 220 TheFinancialBrand
Mattress With Built-In Safe
 
01:57
Consumer confidence has deteriorated so badly in the Spanish banking sector that a mattress manufacturer in Spain has just rolled out what they say is the world's first to have a built-in safe — a tad ironic, since banks were created specifically so people wouldn't have to keep their money under the bed.
Views: 2734 TheFinancialBrand
FNB - SLOW In The City
 
03:49
Crazy... a bank "branch" that doesn't really do anything — at least nothing to do with money. It's a posh lounge for FNB's private banking and wealth management clients (i.e., rich people). As FNB describes it: "It's your lounge, your study, your board-room, your dining room, your library, your mail room, your shower room, your sit-in-the-dark-and-think-room." This type of branch design isn't for banks fussy about ROI.
Views: 780 TheFinancialBrand
Commonwealth Bank - Flagship Branch
 
01:46
A promotional video created by the bank to showcase the new design.
Views: 1486 TheFinancialBrand
The Secrets Of Umpqua Bank's Success - Ray Davis
 
21:41
Since Davis first joined as CEO back in 1994, Umpqua Bank has grown from six locations with $140 million in assets to more than 330 locations with $24 billion in assets. Listen to Ray Davis explain how he pioneered Umpqua's revolutionary customer-centric banking strategy — completely reinventing what a bank looks like, how it operates, and how it engages the communities it serves.
Views: 1748 TheFinancialBrand
What Is Signals?
 
00:41
An introduction to "Signals," a microsite from Commonwealth Bank providing regular glimpses into the financial lives of Aussies.
Views: 140 TheFinancialBrand
LendingTree - B.S.
 
00:35
A puppet saves his human friend from making a big banking mistake by calling B.S. (that's short for "Bank Speak") on a mortgage offer.
Views: 1895 TheFinancialBrand
Liberty Mutual - Amateur Athletes
 
00:32
A funny TV commercial showing how wannabe athletes can get themselves into trouble. Alas, "we're only human."
Views: 1618 TheFinancialBrand
The Financial Brand Forum 2014
 
01:47
Nearly financial executives from 14 countries on 6 continents gathered for 2 straight days of pure marketing brain food. This is the intro video used to kick things off — set to a soundtrack by Linkin Park. Don't miss the Forum 2015: http://forum2015.com
Views: 391 TheFinancialBrand
Deterring & Responding to Robberies
 
06:34
Former bank robber Troy Evans tells financial institutions what they can do to protect themselves, their employees and their customers.
Views: 620 TheFinancialBrand
People's United - On The Go
 
00:33
Directed by celebrity actor Philip Seymour Hoffman. The campaign highlights the traits of "empathy" and "expertise." The new commercials tell stories that illustrate that spirit of "know-how," following a People's United banker who, on the way to work, observes and solves small problems and helps people along the way, cheerfully and without hesitation.
Views: 812 TheFinancialBrand
TD Bank - Dancer
 
00:31
Views: 2700 TheFinancialBrand
US Bank: Working Magic with SEO - Brenda Arndt
 
06:25
By making a few tweaks and streamlining their navigation, US Bank was able to double visits to their checking account pages. This case study proves that it doesn't always take a “big idea” to produce big results — that sometimes you need are a few small, simple changes to make a huge impact on your bottom line.
Views: 105 TheFinancialBrand
The Financial Brand Forum 2016 - Branding Makeover
 
52:37
Reality TV meets bank marketing in one of the most interesting sessions ever presented at a banking conference. This is your chance to spy on the rebranding process, as the team at Monigle reveals new creative branding concepts to Berkshire Bank for the first time on stage in front of a live audience. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer relationships. http://financialbrandforum.com http://thefinancialbrand.com
Views: 701 TheFinancialBrand
Maximizing Digital Channels for Onboarding - Jim Marous
 
59:43
At the Forum 2016, co-publisher of The Financial Brand Jim Marous stresses the role and importance of digital channels when onboarding and cross-selling banking consumers today. The Financial Brand Forum is the single largest gathering of senior-level marketing executives in the banking world. Every Spring, this annual conference arms financial marketers with the ideas, insights, tools and techniques they need to cultivate more consumer relationships. http://financialbrandforum.com http://thefinancialbrand.com
Views: 859 TheFinancialBrand
Building a Culture of Innovation - Eric Ryan, Co-Founder of Method
 
36:09
Eric Ryan knows what it takes to stand out in a price-sensitive category dominated by a handful of big players who say and sell the same things. That's why his message for financial marketers is so relevant. Ryan explains why you need to put culture before process, and shares the secrets of differentiation in a commoditized and ultra-competitive industry.
Views: 971 TheFinancialBrand
7 Human Behavior Hacks That Increase Engagement & Response Rates - Nancy Harhut
 
52:02
Learn how to significantly increase both engagement and response rates by injecting proven principles of social science into your marketing campaigns. Harhut's insights will reshape your approach to marketing — from how you design pages and display ads, to how you structure offers, write subject lines and craft content.
Views: 445 TheFinancialBrand
Kiwibank - Retail Transformation Project
 
02:07
Some members from the Kiwibank team talk about the new retail branch environment the bank has rolled out. Kiwibank is in the process of updating some of its PostShops (branches linked to post offices).
Views: 786 TheFinancialBrand
Affinity Plus FCU - Surrogate Mother
 
00:31
You will either think this is so funny you'll spit your coffee out, or you'll think it's so shocking and strange you'll wonder how it ever got approved. This is a high-risk, love-it-or-hate it ad.
Views: 355 TheFinancialBrand
RBC - New Retail Branch Prototype Concept
 
03:34
RBC Bank is taking a fresh look at the bank branch experience with its "Retail Store" concept, featuring interactive advice areas, surface screen technology and more open space for customers.
Views: 6509 TheFinancialBrand
Mazuma Credit Union - New Headquarters & Branch
 
02:28
Take a tour of Mazuma's new HQ facility. It's got a lot of crazy new ideas in it — steampunk design, a "deep sea" room, a "thought bubble" and a treehouse.
Views: 341 TheFinancialBrand
First Direct - Making of 'Platypus'
 
05:13
First Direct, ad agency JWT, and visual effects company MCP discuss the development of the bank's "Platypus" television commercial.
Views: 3803 TheFinancialBrand
ING DIRECT - "Confidence"
 
00:35
ING DIRECT in Australia has replaced spokesperson Billy Connolly with Charles, a naked and talking orangutan.
Views: 2205 TheFinancialBrand
Marketing Banking Products in an Image-Driven Culture - Andrew Davidson
 
42:49
The old adage that “a picture is worth a thousand words” couldn’t be more true. In today’s time-constrained, hyper-wired world, marketers have just seconds to get their message across. Andrew Davidson explains why you must tap the power of images, and showcases brands that are on the cutting edge of this important trend.
Views: 413 TheFinancialBrand
Oregon Community Credit Union: Winning Millennials in Savage New Ways - Deborah Mersino
 
07:20
Hear how this credit union combined research, digital channels, a unique brand tone and imagery into an overall strategy that spiked Millennial growth by 11%. Thanks to an on-going campaign that leveraged content marketing, pre-roll video, social media, quizzes, microsites and more, Millennials opened over 10,000 new checking accounts totaling more than $9.5 million in combined deposits.
Views: 292 TheFinancialBrand

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