Conversion Tracking is an easy and accurate way to measure the business impact of your LinkedIn advertising. Using conversion tracking, you can measure valuable actions that members take after engaging with your ads, like signing up for a webinar, downloading an eBook, or making a purchase on your website. With LinkedIn’s analytics, you can track how many conversions, or leads, you’re getting from your ads, as well as the ROI of your ad spend.. In the process, you canunderstand and optimize the value you’re getting from your LinkedIn campaigns.
To get started, click on “Conversion Tracking” at the top of LinkedIn Campaign Manager.
First, enter the domain where you want to track conversions. This might be “MyBusiness.com”, or a subdomain like “info.MyBusiness.com”. You can enter more domains later on.
Once you’ve entered your domain, Campaign Manager will generate an Insight Tag. This is the only tag that your account will ever need to track conversions on all of your LinkedIn campaigns. In fact, if you already have an Insight Tag on your website, you can use that same tag for your upcoming campaigns. There’s no need to create a new one in this step.
Add the Insight Tag to your website’s global footer. Add the tag to the same domain that you specified in the previous step. Once you’ve added the Insight Tag to your site, your domain’s status should appear as Verified. This means the Insight Tag is working properly and is ready to track conversions. Below your domain status, you’ll see an option to enter more domains. You should enter any domain where you plan to track conversions. Make sure you’ve properly added the Insight Tag to these domains.
Now that you’ve set up your domains and the LinkedIn Insight Tag, it’s time to create your conversion actions. A conversion action is a rule. It tells LinkedIn’s Campaign Manager platform how and when to record a member action as a conversion. For example, you may want to create an action that defines a webinar signup as a conversion. Conversion actions are permanently saved in your account so you can use them on any campaigns you’re running—now or in the future.
First, enter a name for your conversion action. This is not visible to your audience; it’s simply an internal way for you to keep track of the action in Campaign Manager.
Next, select the conversion type. Think of this as a label that makes it easier to manage this and other conversion actions you’ll create in Campaign Manager.
Then, enter your conversion value. Choose a number that reflects how much a conversion is worth to your business.
Next, enter the URL of the page where you plan to track conversions. For example, you may want to track conversions whenever someone arrives at a “Thank You” page after submitting a form or downloading a whitepaper. In that case, you should enter the URL of your “Thank Your” page. For example, “info.MyBusiness.com/thank-you”. You can add as many URLs as you want to a conversion action.
Finally, select the domain or website where you plan to track conversions. Choose the domain that matches the URLs you entered below. For example, we entered a URL of “info.mybusiness.com/thank-you”. In this case, the domain we choose should be “info.mybusiness.com”.
We’re almost ready to add our conversion actions to a LinkedIn campaign. But before we do that, let’s make sure the conversion actions that we plan to use on that campaign are showing up as “Active”. Usually, it takes about 60 minutes for your conversion status to register as Active. You can get help with your action status by visiting our Help Center at help.linkedin.com.
Now it’s time to add your conversion actions to a LinkedIn campaign. You can add as many conversion actions as you like to a single campaign. You could add them to a new campaign, or you could add them to a campaign that’s already running. You can add a conversion to an ongoing campaign in you campaign Settings.