Videos uploaded by user “LinkedIn Marketing Solutions”
Introducing LinkedIn Lead Gen Forms
An easy way to collect quality leads for your business.
LinkedIn Conversion Tracking
Ever wonder exactly how many leads you’re getting from your LinkedIn ads? Now you can know with LinkedIn conversion tracking, which let’s you easily understand and improve the business impact of your LinkedIn advertising. Whether someone converts on mobile or desktop, or whether that person becomes a lead after clicking on -- or even after just viewing -- your ads, you’ll be able to see who’s converting based on their professional profile -- their seniority, industry, job function, company size, and more. And by knowing which ads are converting the right people into leads, you can refine your campaign targeting, creative, and offers to increase their effectiveness. It’s easy to get started with conversion tracking. When logged into LinkedIn Campaign Manager, simply click on the “Conversion Tracking” option at the top of the page. First, decide where you’d like to track conversions. This is usually a page on your company’s website. Next, add the LinkedIn Insight Tag to your site. The Insight Tag is a lightweight piece of code that makes conversion tracking work. Installing it is as easy as adding a normal analytics tag to your pages, and you only need to do it once. Finally, create a “conversion action” and add it to a campaign. An action is a rule that tells LinkedIn when to count a conversion for your business, like when someone completes a form on your website, or downloads your ebook. Save your action, select the actions you want to add to your campaign, then click "Apply" to start tracking conversions on your ads. Now you’ll easily be able to tell how effective each of your ads is, using conversion analytics right inside your Campaign Manager dashboard. And you’ll be able to optimize your campaign to increase conversions and grow your business. Visit linkedin.com/ads to get started right away.
Send Personalized Messages with LinkedIn Sponsored InMail
One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale. That’s why today we’re excited to announce that Sponsored InMail is joining the growing suite of self-serve LinkedIn products available through LinkedIn’s Campaign Manager. With Sponsored InMail you can engage your target audiences in a personalized, direct and meaningful way. Now you can create and manage your Sponsored InMail campaigns along with other self-serve products, including Sponsored Content and Text Ads, directly through Campaign Manager using your advertising account with LinkedIn.
Tips for Promoting Your Company Page
One of the first steps to success with your LinkedIn Company Page is building your community of followers and driving traffic to your page. Expand your follower base by putting these three tips to use.
LinkedIn Sponsored Content Auction
Learn the basics of how the LinkedIn Sponsored Updates auction works. Learn more: http://business.linkedin.com/marketing-solutions/content-marketing/sponsored-updates.html
HSBC Uses LinkedIn Sponsored Updates to Establish Key Global Connections
"The big win for us with the Sponsored Update program is being able to engage those customers and prospects that we really want to engage and we really believe is our heartland target audience," says Amanda Rendle, HSBC's Global Head of Marketing for Commercial Banking and Global Banking & Markets. Hear more from Rendle in this video case study from LinkedIn. Learn more about LinkedIn Sponsored Updates: http://business.linkedin.com/marketing-solutions/content-marketing/sponsored-updates.html?src=s-yt
Introducing LinkedIn Audience Network
As a marketer on LinkedIn, you can reach over 500 Million professionals with your content. But what if you wanted to reach those same professionals even when they're using apps and websites beyond LinkedIn? This is where the LinkedIn Audience network comes in. The LinkedIn Audience Network can help you reach even more of the people you care about with your ads. When you run your ads in the Audience Network, your content is eligible to appear in the LinkedIn news feed, plus on thousands of premium partner apps and websites where LinkedIn members spend their time. Use the Audience Network to get your ads in front of more people in your target audience, or deliver your campaign budget faster. All apps and sites in the Audience Network are carefully vetted, giving you confidence that you're reaching your audience in high-quality places. With LinkedIn Audience Network, you’ll get complete transparency and control over your spend. You can measure your campaign performance on the Audience Network using downloadable reports, and even choose the categories of publishers where you want your content to appear. Join the thousands of advertisers already using the LinkedIn Audience Network. Find it on the targeting page when you create your Sponsored Content campaign. Visit LinkedIn.com/Ads to get started right away.
Introducing the LinkedIn Content Marketing Score and Trending Content
Get your Content Marketing Score today: http://business.linkedin.com/marketing-solutions/c/14/3/content-marketing-score.html?src=s-yt Now, for the first time, you can quantify your content marketing strategy and gain insights for tailoring your content for maximum relevance. Presenting... The Dynamic Duo! LinkedIn's Content Marketing Score and Trending Content. The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience's engagement with your content, benchmarking versus your peer set, and providing recommendations on how to improve. Trending Content ranks the topics that resonate most with specific audiences on LinkedIn, so you can tailor your content for maximum relevance. Together these two super-powered resources combine to create a super new quantifiable you: publisher of compelling, relevant content. Download our new eBook (http://linkd.in/1jM5qab) to learn even more about LinkedIn's Dynamic Duo. Then get ready to unleash your content marketing superpowers by contacting me to get your Content Marketing Score and Trending Content Analysis.
McKinsey: How The Digital Age is Disrupting the Marketing Framework
David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.
Personalize and test your content to improve performance with Direct Sponsored Content
With Direct Sponsored Content on LinkedIn, you can reach your target audience directly in the feed without publishing on your Company Page. - Personalize your message to specific audiences - Test variations of your content - Control what gets published on your Company Page Learn more: http://business.linkedin.com/marketing-solutions/content-marketing/sponsored-updates.html
CSV List Uploads: Using Account Targeting and Contact Targeting
In this video, I’m going to walk through how to create audience segments for your LinkedIn campaigns by uploading CSV files of either email addresses or company names. First, I’ll cover account targeting and how to upload a list of accounts to Campaign Manager. Next, I’ll show you how to utilize contact targeting by uploading a list of email addresses. Let’s start with account targeting. With account targeting, you can run account-based marketing (ABM) campaigns by securely uploading a list of target companies to match against more than 8 million Company Pages on LinkedIn. Combined with LinkedIn’s demographic targeting, account targeting allows you to guide decision makers along their buying journey and ultimately drive sales and qualified leads. To start, navigate to the tools menu and select “Matched Audiences.” Next, select the “Uploaded list audiences” tab. Here you’ll find the button to “Upload a list.” Name your audience segment and select the “Match against a list of accounts” option. Before uploading your list, first check to ensure your list is correctly formatted. Ensure the first row of your lists says “companyname” with no spaces, all lowercase. Next, make sure you only have one company name per row. Check the spelling of each company name to ensure the matching process is as accurate as possible. Avoid using special characters or formatting in your file. Thirdly, use only company names in the first column of your spreadsheet. Finally, save your file as a CSV file. This is the only file format that is supported. To upload a list of email addresses, simply select the “Match against a list of email contacts” option instead. For emails lists, ensure the first row of your lists says “email”, all lowercase. Make sure you only have one email address per row. Avoid any formatting in your file. Thirdly, use only email addresses in the first column of your spreadsheet. Similar to account lists, save your file as a CSV file. Once you upload your file, LinkedIn will begin matching your list to LinkedIn members. It may take up to 48 hours to complete the matching process. LinkedIn is committed to customer privacy and implements security safeguards designed to protect your data. As such, your email lists are hashed on your browser before reaching and being stored in the LinkedIn data center. Account lists you’ve created will appear under the Uploaded list audiences tab. In this tab you can view or add additional account and contact lists. Once your list is uploaded and matches enough members, you can target this audience when creating a campaign like any other targeting facet.
LinkedIn Ad Targeting Introduction
Reaching the right audience with your LinkedIn ads starts with the right targeting strategy. In this video we will walk you through an introduction of LinkedIn’s 17 targeting facets.
How to Optimize Your Page for SEO
Your LinkedIn Company Page is designed to be SEO friendly to help your page rank in search results both on and off LinkedIn. To make sure you’ve optimized your page, follow these 3 tips.
Business Advice from "The Profit", Marcus Lemonis
As part of our investment in the small business community, LinkedIn hosted a Small Business Boot Camp for the recipients of our 2015 Mission Main Street Grants®. Business Advice from "The Profit", Marcus Lemonis, featuring: Marcus Lemonis The Profit Vimala's Curryblossom Cafe Harlem Doggie Day Spa Scratch and Peck Feeds Tilit Chief Goods Global Disability Inclusion
Marketing is Not a Department
Marketing is not a department, Bernadette Jiwa, Bestselling Marketing Author, Brand Story & Marketing Strategist Every year we spend more to interrupt more people, more often, with messages they don't care about. What if the secret to your success was to get closer to your customers? How different would your business be then?
Introducing LinkedIn Matched Audiences
Today, LinkedIn provides a unique and convenient way to target members by company, industry, skills, titles, and more. But what if you want to reach the people you already know? With LinkedIn’s Matched Audiences, you can now easily retarget your website visitors, or upload a list of accounts or email contacts to target with your LinkedIn ads. Here’s how it works. When setting up your targeting, click “Create an audience to retarget” to choose the website visitors you want to reach. Then simply add the LinkedIn Insight Tag on your website. This tag will unlock insights about the people visiting your website and will help you build your retargeting audience. You can also upload a list of accounts or email contacts by clicking on the “Uploaded list audiences” tab and choosing “Upload a list.” Upload a list of up to 300,000 companies or emails. Once LinkedIn matches enough accounts or contacts, you can begin delivering impressions to your target audience. LinkedIn also easily integrates with data integration platforms to seamlessly import email contact lists. Simply install a set of API keys on your data integration provider, and your lists are automatically imported within 24 hours and are kept in sync. Target the audiences that matter most to your business with LinkedIn’s Matched Audiences using website retargeting, account targeting, and contact targeting. Go to linkedin.com/ads to start now.
HSBC Content Marketing Success Story with LinkedIn Groups
HSBC partners with LinkedIn to deliver relevant content to professionals with an international business and trade group.
LinkedIn Presents the Future: B2B Marketing Edition
Michael Brenner, Heidi Cohen, Bernie Borges and other thought leaders share their vision of the B2B marketing future.
Leadership: From Vision to Reality
A conversation between LinkedIn CEO, Jeff Weiner and Naomi Simson, Founding Director, RedBalloon at ConnectIn Sydney, September 11 2014.
LinkedIn Presents the Future of Employee Advocacy
We interviewed B2B marketing professionals and asked them about the future of employee advocacy. Here's what they had to say.
5 Marketing Executives Predict the Future of B2B Marketing
What does the future of B2B Marketing look like to you? At this year’s B2B Connect, we asked some of the experts in attendance to give us their take on the future of B2B marketing. Our interviewees took inspiration from the current state of the field, as well as the trailblazing being done in B2C, to formulate their answers. Watch the video below for predictions from these B2B marketing experts: Alicia Dietsch, Vice President of Marketing Communications & Operations at AT&T Bryan Burdick, Global Head of B2B at LinkedIn Marketing Solutions Mike Ward, VP of Demand Generation, Marketing at Workfront Monu Kalsi, VP, Head of Digital Marketing at Zurich North America Russell Glass, Head of Products at LinkedIn Marketing Solutions
Search for Companies on LinkedIn
http://www.linkedin.com/csearch/results http://marketing.linkedin.com/company-pages/
Elevator Pitch: LinkedIn Sponsored Content
Listen up (and listen fast) while we share why LinkedIn Sponsored Content is the bee's knees.
LinkedIn - Accomplish More Together
Want a peek inside LinkedIn’s Marketing organization? Check out this video to get a glimpse of our culture - collaborative, inspiring, and results oriented. Nick Besbeas, CMO of Marketing, holds “froyo chats” with new hires and highlights our accomplishments at the monthly all hands meeting. Teams give constructive feedback and laugh – a lot. We're a global organization, spanning EMEA, APAC and the Americas, and we’ve come to LinkedIn to transform our careers. Go ahead, see us at work and hear what we have to say about LinkedIn Marketing.
Simon Fenwick, EVP of Global Talent Acquisition, IPG Mediabrands Interview
Talent is a key differentiator for agencies, and yet talent management remains a major challenge in the industry. We invited some of the most brilliant minds in the advertising world to share their perspective on this very important topic. What are top agencies worldwide doing to attract, develop and retain great talent in today's incredibly competitive landscape?
Getting and Providing Access to Direct Sponsored Content
Watch this quick video to learn how to request and grant access to Direct Sponsored Content. Learn more about Direct Sponsored Content on LinkedIn and how it can help you improve your Sponsored Update campaigns here: lnkd.in/sponsoredupdates.
Introducing LinkedIn Pages
We're excited to announce LinkedIn Pages — the next generation of Company Pages. See how we’ve rebuilt the experience from the ground up to help your business grow its community on LinkedIn.
LinkedIn Sponsored Updates
Raise greater brand awareness, generate more quality leads, and promote deeper relationships with your audience. Reach LinkedIn members wherever they connect simply by sharing your Sponsored Updates in the world's only professional feed. It's where our members go for relevant insights to help them be great at what they do. Want to keep your content on target? Put it in the feed. Learn more at http://business.linkedin.com/marketing-solutions/content-marketing/sponsored-updates.html
How to set up retargeting for your LinkedIn ads
Learn more on setting up and installing an Insight Tag: https://www.youtube.com/watch?v=PDj5SLxmFzE&feature=youtu.be&t=30s Learn more about permissioning: https://www.youtube.com/watch?v=VOJAPGp01Io&list=PLOiWp3quz2WXk-VN8_NnMfK-7v4DhSr03&index=5 In this video, I’m going to walk through the basics of setting up website retargeting for your campaign. Website retargeting is the only way to market to members who’ve visited your website. For example, if you want to re-engage people who visited a specific product page on your website, then you can do so with retargeting by sending them a personalized Sponsored InMail message or engaging them in the feed with Sponsored Content when they visit LinkedIn. Let’s start by creating a new Sponsored Content campaign, let’s give it a name, and choose an update to sponsor. Here on the targeting page, you’ll see the ability to set up website retargeting. Here you can specify the websites from which you want to retarget. In this case, I want to re-engage people who visit our LinkedIn Marketing Solutions blog. I’ll start by clicking on “Create an audience to retarget”. First, let’s name this segment “LinkedIn Marketing solutions blog.” This is just for your own reference and is not visible to members. I recommend giving this a specific name so you can easily identify your segments. Next, type in or paste the URL for the page or pages of your site that you would like to retarget people from. There are three ways you can define which pages users are retargeted from. First option is to select Exact, which will use the exact URL you will enter. Use this only if you have a static URL that doesn’t change, or if you never append anything to the end of your URL. LinkedIn will only retarget members who visit that exact URL, precisely as you type it in here. For example linkedin.com/blog/LMS would only retarget users from this page and would not retarget users from linkedin.com/blog or linkedin.com/blog/LMS/1133 Starts with will retarget any member who visits a landing page that begins with the URL you’ve entered. So in this case, if I choose starts with, it’ll retarget anyone that visits the main LinkedIn marketing solutions blog and anywhere on that site that begins with this specific URL– in this case, linkedin.com/blog/LMS. Contains will retarget members on URLs that contain a specific string of characters. So for example if I enter in the word “thank-you”, then it will retarget members who visit any page on the linkedin.com domain with the string “thank-you” anywhere in the URL. After you enter a URL and selected the appropriate rule for your URLs, you can add additional URLs to retarget website visitors from multiple pages. By entering multiple URLs you can retarget people who visited your blog for example, OR a specific product page on your site. At this time you cannot retarget users who visited multiple websites, for example Both the blog and products page. In this example, I want to retarget anyone who either visits anywhere on the LinkedIn Marketing Solutions blog, or fills out a form and lands on the thank-you page. Once you’re done, this will bring up a window with your Insight Tag, confirming that your retargeting audience has started building. The next step is to install a LinkedIn Insight Tag. The Insight Tag is a lightweight piece of javascript code that needs to be placed on your website to be able to set up website retargeting and/or conversion tracking. If you’ve already set up a LinkedIn Insight Tag on your site, you can skip this step. However, if you haven’t yet set up the tag, please follow the directions in Campaign Manager. You can also click the link on the top right-hand side of the screen to learn how or check the link in the description below. You must set up an insight tag to retarget your website visitors. If you have one but it's associated to another account go to that account to manage permissions. If you need to learn how to gain access to an Insight Tag through permissioning, click the link in the top right-hand side of the screen, or check out the links in the description below. Pause and come back to this video when you’ve finished installing your tag. A couple things to remember: Make sure your domain appears as Verified. “Verified” means the tag has been correctly added to your site and is transmitting data back to LinkedIn. If your domain is not appearing as verified after 24 hours, then you may have incorrectly installed the tag. Campaign Manager will not be able to build retargeting audiences until your domain has been verified. Check out the video I linked to for more details. If your domain status appears as“Not working”, that means that the website where you added the tag either no longer exists or LinkedIn has not detected any data coming from this domain within the last 30 days.
Introducing LinkedIn Website Demographics
Discover the professional traits of your website visitors! A new & free reporting tool from LinkedIn. Coming soon.
Disruption in Wealth Management
Mandell Crawley, Global CMO, Morgan Stanley Hardeep Walia, Founder & Chief Executive Officer, Motif Investing Eli Broverman, Co-Founder, COO, Betterment Rachel Perkel, Head of Marketing, Wells Fargo Wealth Brokerage & Retirement Mark Murray, Chief Marketing Officer, BT Financial Group Chip Cutter, Senior Editor, LinkedIn As they introduce new operational efficiencies while enabling personalization and enhanced client service, digital disruptors are challenging traditional elements of the Wealth Management value chain. What does the future of wealth management look like as conventional firms recalibrate their business models and harness digital technology and the power of Big Data to transform their business?
Future of Marketing: Winning with People and Purpose - Talent capabilities: learnings from I2020
Marc de Swaan Arons, CMO of Vermeer share key findings from the featured Insights, Marketing, and Agency2020 initiatives that Vermeer, Korn Ferry and LinkedIn partnered on.
LinkedIn Presents the Future of Advertising
We interviewed marketers about the future of advertising. Here's what they had to say.
LinkedIn Presents the Future of Sales and Marketing Alignment
Doug Kessler, Ann Handley, Michael Brenner and others discuss why the feud between sales and marketing is over.
Insights 2020 – Driving Growth through Customer-Centricity
Live from the B2B Forum at Ad Week Europe 2016. Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer Christina Jenkins, Global Director, LinkedIn
Market to Who Matters on LinkedIn
Reach your ideal customers on the world's largest professional network. Build your brand, raise awareness, and generate leads with LinkedIn.
How to set up email contact targeting using marketing automation platforms
In this video, I’m going to walk through setting up targeting segments from your marketing automation tool using Marketo, Eloqua or Liveramp. With email contact targeting, you can create groups of email addresses in your marketing automation tool and by using an API key and a secret key, you can pass those lists into Campaign Manager securely and anonymously. Using matched audiences, you can securely market to your contacts that are matched to LinkedIn members with relevant advertising messages. I’m going to start by setting up my marketing automation audience. In tools menu, click on Matched Audiences. Here, I’ll start by clicking on “Account lists”. You’ll notice that next to “Create a contact or company list”, there is an option to connect to marketing automation. Clicking on this option this will bring up a screen that tells me on the next screen, I can grab the API keys needed for my market automation platform of choice. Click Next. This brings up both the Public and Secret API keys that you can plug into your marketing automation platform. For more help on setting up API keys on your marketing automation platform, please refer to documentation provided by your marketing automation provider. Please also note that you can associate your marketing automation API keys with only one Campaign Manager account. Once you’ve successfully implemented the API keys on your marketing automation platform, click Done. Note that you can always come back to this screen by clicking the “Connect to marketing automation link. Typically, within about 48 hours you should begin to see your marketing automation lists populate within your Matched Audiences dashboard. A couple things to keep in mind: First, please note that if it’s a large list, the contacts in the list may come over in portions, so don’t worry if your lists are only partially populated. In addition, if you update the list on your marketing automation platform, it may take some time for the refreshed list to appear on LinkedIn Campaign Manager. Once the data is transferred to LinkedIn is it hashed and secure, which means you cannot access the specific email or personally identifiable data within Campaign Manager. All changes must be done through your marketing automation platform. Once your lists appear, you should be able to target your list when creating a campaign like any other targeting facet. To show you how you can target this list, I’ll begin by creating a new campaign. I’ll give it a name, and choose a sponsored content to sponsor. Here on the targeting page, I’ll scroll down to this second field, where you can target email contacts or companies. You can either begin typing to find your marketing automation segment, or click on “See full list” to select the lists you want to target. Once you’ve done that, you can also layer on any additional demographic targeting parameters, but we typically don’t recommend targeting a very narrow audience– hypertargeting can limit your exposure and prevent your campaign from delivering to as many of your matched audiences as possible, so start wide (with an audience of no fewer than 500,000 members) and then narrow your audience down when possible. Once you finish setting up your campaign, click Launch. If your marketing automation list has matched enough members, it will begin delivering impressions. If you clicked Launch but it hasn’t met the minimum number of matched members, it will automatically start delivering impressions as soon it meets that minimum.
InSide Voices: Data is the new Oil
Launching our new video series: InSide Voices. In this series, we talk to LinkedIn employees that have an interesting point of view on the big issues for marketing. Take a look at our first edition: LinkedIn’s Ben Weeden on the future of data and creativity.
Post a Company Status Update on LinkedIn
Learn more at http://marketing.linkedin.com/company-pages/more-resources/ See how easy it is to start a conversation with your followers & potentially their entire network. Simply post, share, engage and optimize. http://marketing.linkedin.com/company-pages/
The Proof Is in the ROI
How Marketers Are Generating ROI with LinkedIn Advertising
LinkedIn Presents the Future of Sales
Gini Dietrich, Mario Martinez, Jr., David J.P. Fisher, and others share predictions of where B2B sales is headed in the future.
Les Enchères sur LinkedIn
Dans ce tutoriel, découvrez les bases du fonctionnement des enchères et les différents leviers afin de renforcer votre compétitivité
"The Innovators Journey", sponsored by American Express
How can businesses identify and amplify innovation to remain one step ahead and drive their success? This is the theme explored in our latest video series, “The Innovator’s Journey”, sponsored by American Express. In this video, LinkedIn Influencer Jill Schlesinger sits down with three business innovators to take an intimate look at what it takes to succeed.
Macroeconomic Trends and Opportunities by Jill Schlesinger from FinanceConnect:13
Jill Schlesinger, Senior Business Analyst at CBS News, provides a overview of trends and opportunities posed by the evolving global economy.