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Videos uploaded by user “Fuelblue”
What is a Brand? The Difference Between a Brand and a Logo
 
03:44
The difference between a brand and a logo; between deliberate branding, and branding by default; and how you, the entrepreneur, have the power to shape and persuade the overall brand image by focusing on what's positive, and projecting your unique vision for the company's future. ====================================== Free branding report: http://www.fuelblue.com/lp/brand Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelblueagency ====================================== What is a brand? What’s the difference between a brand and a logo? What’s the difference between deliberate branding, and branding by default? Do you know? Well if you don’t, then you’re probably branding by default. That’s not good. ----- OK, so what exactly is a brand? Because it’s not your logo. Your logo is a graphical representation of your brand. It’s the main visual ambassador of your brand, and the entire basis of your visual brand image, or your corporate identity. Wow, that was a lot of big words, but what do they all mean? Well let’s see if we can’t make sense of all that. Let’s start with the word brand. Would it surprise you to learn that a brand is really nothing more than a thought? So in essence, it’s energy. A company’s brand IS what its best customer thinks of it. What its least happy customer thinks of it. What its prospects think of it. What its industry thinks of it. What its employees, partners, vendors, and contractors think of it. And perhaps most overlooked, what the entrepreneur behind the company thinks of it. When you combine all of those thoughts - all that energy - into one focused thought, or the average of all of those opinions, then you come up with the overall brand. And here lies the magic - the difference between branding your company deliberately, or by default. You, as the entrepreneur, have the mental image of the company in its best light - as you see it in reality, AND its full potential. Most of those other thoughts or opinions are based on the past. Someone’s experience with a company instills an image of the brand in their minds. It’s the past. It’s over. Good or bad, it’s done. But YOU see beyond the past and present. You see the future of your business. You see beyond what is and can visualize what can be. Nobody else is going to do that. When you allow your brand to be determined by other people’s opinions, that’s branding by default. But when you project your future image so others can see it, and feel it, and believe in it - that’s deliberate branding. Being able to not only have a vision of your company’s future - it’s potential, it’s promise - but being able to share it with all interested parties so that they can get their energy behind it too. That’s the power of branding. The logo then becomes the visual metaphor of that image. And when people in your world see that icon, they don’t just recognize a company - they remember the feeling behind that brand. It’s all energy. It’s all about making an emotional connection to people, and getting them to rally their energy behind your vision. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 7503 Fuelblue
5 Ways to Use Your Logo & Corporate Identity More Effectively
 
04:15
Your logo and visual identity are the heart of your branding and marketing strategy. Here are 5 simple ways to use your small or medium business logo more effectively. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== The other day I learned that the McDonald’s golden arches are the most recognized icon on Earth. It’s so well recognized because McDonald’s uses their logo everywhere. On its stores; on its packaging; and as a beacon in the night to hungry travelers. Now most businesses don’t need nearly that level of recognition to be successful, but I do think that most businesses could be using their logos a little more efficiently. So here are 5 ways your logo could be more effective. Number one, it’s got to be good, and it’s got to be timeless. Remember, your logo is the visual representative of your brand. If people see cliche clip art, they will assume your business is a dime a dozen, and that your products and services come cheap. If they see something slapped together as an afterthought, they’ll assume your work is of the same calibre. Take the time to identify what you want your brand image to be - what you want people to think of when they think of you. Then draw that. Because that’s your logo. And if you can’t do that yourself, hire someone who can. Number two, it always has to be the same, regardless of how or where you’re using it. The same colors, same text and fonts, same layout, same dimensions. Chances are you are not FedEx. You do not need different versions of your logo for different aspects of your company. Consistency in your presentation creates familiarity with your brand. Familiarity, over time, creates trust. Number three, put it on everything. Your logo should be on your business cards, stationery, invoices and internal paperwork, web site, videos, email and print marketing materials, your packaging, boxes you ship out - and when applicable, on your uniforms, vehicles, or building. Any place that you think is appropriate, and interacts with your audience, should have your logo. Number four, think of your logo as the emphasis and punctuation to your brand message, not the message itself. Your logo doesn’t need to take up three quarters of your home page or brochure cover to be effective. Make it as big as necessary to be recognized and remembered, but no bigger. Your branding message, or what you say in your marketing, is about your audience - it’s not about you. People look at your web site to find a solution to their problem, not to learn how awesome you are. And number five, you have to back it up. Having the greatest brand image and logo in the world is meaningless if you can’t back up what they claim. If your brand image is telling people that you’re the best widget maker, or best solution provider, then you’d better be able to back that up in real life. Otherwise, your logo will quickly become a symbol of irony, rather than a symbol of excellence. There you go. Make a timeless, professional logo Always present it the same way Put it on everything that represents your brand, both publicly and internally Make it a punctuation to the message, not the message itself And back it up with sheer awesome =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 952 Fuelblue
How to Differentiate Your Brand
 
05:00
Lots of people can do that thing that you do, but nobody on Earth can do it with your unique style, or bring your unique perspective and experience to the task. Unique! Rare! One of a kind! These are the qualities we must all strive for when creating our brand images and marketing materials. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== You know what always gets me excited? When I get a new client that wants to create a unique brand image, and a website that will truly make them stand apart from their competition. Unique! Rare! One of a kind! These are the qualities we must all strive for when creating our brand images and marketing materials. Especially our web sites. Unless you've invented your own industry, chances are you are doing business in an industry with at least one - probably many - competitors. If your brand image and website could easily be replaced by one of your competitors’, simply by swapping out the names, then you might as well close up shop right now. That lackadaisical attitude might have worked way back in the 1900s, but your prospects are much more savvy today. People are making most of their purchasing decisions through the research they do online. If you’re giving them the same information as everyone else, written in a voice that is commonplace throughout your industry, then what you’re really saying is that we have no imagination, and honestly cannot tell you why you should pick us over anyone else. But I know better. Because I know that most business owners write copy like that because writing copy is hard - not because they have no imaginations. Not because they don’t care. Not because they don’t truly believe they are the best at what they do. That’s why they hire me. You see, lots of people make logos and web sites. And lots of those people are actually very good at design. So I don’t see myself merely as a “graphic designer”, or a “web developer”. Anyone can be those things, and describing myself and my business as such does squat to differentiate Fuelblue from anyone else. No, my job - which I am exceptional at - is to get inside my clients’ minds and see their businesses the way they see them. Then I draw that, or create that in some way so that others can see it too. My job is to help my clients break out of the rigid mold they fell into in their industry, and express their uniqueness to the world. Lots of people can do that thing that you do, but nobody on Earth can do it with your unique style, or bring your unique perspective and experience to the task. Remember that. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 309 Fuelblue
Marketing Plan 1/4 - How to Drive Traffic to Your Site & Establish Yourself As an Expert
 
04:16
Your website should be seen as your marketing hub - the nerve center for your marketing efforts. Everything you do to attract leads, prospects, and customers is done off-site with the intention of getting them on-site. There is no “get rich quick” scheme in marketing. Many people try, and that’s called spam. It doesn’t work. So let’s see what actually does work… ====================================== Website: http://www.fuelblue.com Instagram: https://instagram.com/fuelbluetv Facebook: https://www.facebook.com/fuelbluetv Facebook Group: https://www.facebook.com/groups/bearockstarpreneur/ ====================================== You are an expert. And your knowledge is highly valuable to the people who make up your core audience. It’s time to release the fear of “giving away the farm”, and embrace the idea of giving your knowledge away freely. Get active in Facebook Groups, LinkedIn Groups, and expert sites like quora.com. There are conversations going on everyday - people who have posted opinions, or asked questions. When you see an opportunity to share your knowledge, do it. Write a comment, answer somebody’s question, share a resource you know about. Marketing in this sense is about sharing your knowledge and expertise freely, with no expectation of receiving anything in return. The more value you provide to the group, the more people in that group will take notice of you. More people will come to your website because of your generous sharing of knowledge than you may ever realize. Yes, there will be those who take your knowledge and never hire you. But those people would have never hired you anyway. They may share your posts, and refer you to someone who will. But if you’re absent, then nobody will ever know you exist. Sometimes it’s perfectly fine to ask people to visit your site. When answering questions, sometimes it’s called for to punctuate your answer with a link to one of your blog posts to expand on that topic. Some Groups forbid any links or self-promotion at all except on specific days, so be sure to read the group rules before posting. But this leads to a word of warning: don’t spam. Nobody likes spam. If you join a group and the first thing you do is post an offer to buy your product, that’s spam. If you “answer” someone’s question by telling them “I can help with that, just message me and set up a call.” …. …. … spam If you approach marketing with an attitude of “I need leads for myself” instead of “I have valuable knowledge to share and help people”, then I would bet that just about anything you post is going to seem spammy to one degree or another. Marketing is about understanding and empathizing with your audience and being in front of them at the right time. Marketing is reading the minds of your prospects and presenting them with the information they need before they realize they need it. Marketing is knowing when to say hello and keep in touch, and when to give them space. Marketing is about being everywhere without being overbearing. Marketing is about being present and of service, even when there is no sale to be made. Marketing is about listening, and speaking up when you have value to add. Marketing is about giving. In the next video, we’re going to talk about how to set up your site for success. You’re providing value now, and people are clicking through to your site. Your free sharing of knowledge and value provides the sizzle, but does the site itself make them want the steak? Or will they click away in a matter of seconds? =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 161 Fuelblue
3 Ways Video Educates B2B Buyers & Positions You in Your Industry
 
04:16
B2B customers buy technical products and services all the time, so they might have a tendency to think they understand your offering as well as you do. But in reality, they don't. This often leads to costly mistakes when placing orders. And they might have expectations that aren’t based in reality. They may think they have a handle on things, but they actually need guidance and education. That's where video comes in. And in this video, I’m going to share 3 ways that video can help educate your audience, and put you at the top of their list. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== Video is the most powerful medium there is for engaging and educating B2B buyers and executives, yet most technical B2B companies are under-using it, or missing the boat completely. Most business executives watch and share videos, and retain the information. In fact, about 95% of tech decision-makers watch technology-related videos, and 71% watch them on the vendor's website (that's you). But hardly any industry companies are making enough (or any) videos. So we are in the midst of what I consider a golden opportunity for video. Video is in high demand, but very low supply. So the tech companies that begin making and using video to build their audience and their reputation now, will be the clear winners for years to come. 1. They need education and support Your audience could benefit from ongoing education in your field. It teaches them how to use your product or service to the fullest, and how to order easily. You could be using video to teach them proper care and maintenance, or use cases they may not think of on their own. Take them behind the scenes of your facilities; give them ideas to expand the use of your products, and thus the value they get from them; or share video case studies and look books to spark their imagination for what you can do together. 2. Answer their questions B2B buyers do most of their research online, on their own, before ever contacting a single vendor or supplier. You all say the same stuff, and hardly any of it is what your prospects are looking for. Instead of tooting your own horn, answer their questions. You probably get the same questions over and over again from prospects and customers. A library of video content can answer these questions, giving viewers a compelling reason to remember you, and return to your site. And they will remember you. 3. Video puts you where they are. It's not up to B2B buyers to discover the ins and outs of your offering. It's up to you to put yourself in front of them, in the format they prefer - and today, that’s video. Most business executives prefer video, but most B2B businesses aren't providing enough videos to make an impact. At Fuelblue, I’m working with technical B2B companies to create and distribute video series that put you squarely in front of your target market, right where they are - watching videos, trying to find the solution to their problem. ====================================== Fuelblue is the creative agency for technical B2B. I work with the owners and CEOs of tech B2B businesses to create your brand image, create a web platform for marketing your business, and developing a video strategy to engage your audience. Fuelblue provides video marketing & branding services, as well as video marketing training and courses. For more info on working with me, please visit http://www.fuelblue.com.
Views: 42 Fuelblue
Super Human Power of Entrepreneurs
 
04:28
Power is energy in motion, or energy in focus. How you choose to focus your energy right NOW determines if you will use your power to close your "Gap" -- the distance between where you are & where you want to be -- or widen it. ====================================== Website: http://www.fuelblue.com Instagram: https://instagram.com/fuelbluetv Facebook: https://www.facebook.com/fuelbluetv Facebook Group: https://www.facebook.com/groups/bearockstarpreneur/ ====================================== I’ve been thinking a lot about power - what it is, and how to use it. As entrepreneurs, we understand that we have this infinite supply of energy. We are flooded with a never ending supply of new ideas, new opportunities, and new paths we can explore. Energy without a focus, without a clear objective and purpose, is really just doing a lot of busy work - and getting nowhere fast. It’s the reason many entrepreneurs feel like they’re spinning their wheels but never gaining forward momentum. Nobody WORKS harder than we do. But work for the sake of hard work is exhausting. And it’s the reason we feel like we have no energy, and no power to effect the changes we want to make in our lives and businesses. I think it’s time we changed all that and took our power back. I believe we all have infinite energy flowing through us. Every moment of everyday. The energy of the entire Universe is in every cell of your body. In fact, your body is a perfect mirror of the entire Universe itself. Every cell a galaxy, every atom a solar system. The eternal energy of the Universe is coursing through every piece of you right now. We also have infinite time. We sense time as a limited resource - we’re born, and we die. And in between we try to get stuff done. Try to accomplish things, and check them off our to do lists. But finite time is a construct we created to limit ourselves. Time by the clock limits your imagination, hinders your ability to dream. Instead of wondering at the Universe in awe, you worry you’re running out of time. But as I said, time is actually infinite. It is always Right Now. Every moment is NOW. Everything that happens, everything we think about, everything we plan, achieve, or fail - it all happens NOW. Time is not merely hands or numbers on a clock, but rather an infinite array woven into the fabric of the Universe itself. It is the playground in which we live, and dream, and work. And when we realize our place in this infinity of energy and time, then we have no choice but to realize we have infinite power. In physics, power is defined as energy over time. Power is energy in motion, or energy in focus. How you choose to focus your energy right NOW determines if you will use your power to close your Gap, or widen it. We all have this thing I call The Gap… It’s the seemingly uncrossable distance between where you are now, and where you want to be. The chasm that lies between the vision you have for your business, and the reality that it is in the moment. Worry uses your power to widen the Gap. Trust closes it. Fear widens the Gap. Optimism closes it. Being hard on yourself or criticizing others widens the Gap. Appreciation for right now closes it. Your energy is infinite. Your time is infinite. You have a choice in every now to focus your energy on widening the Gap, or closing it. We all have infinite Power. The question is, how will you wield yours now? =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 110 Fuelblue
B2B Lead Generation - Become a Media Company
 
04:25
B2B lead generation is done with content, and these days you are required to become a media company. B2B buyers do most of their research online, by themselves, before beginning conversations with potential vendors or suppliers. They are looking for a strategic partner, not merely a vendor - a relationship, not a transaction. Stop trying to use your website and videos to immediately sell your product or services, and instead sell them on having a conversation with you. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== Whatever industry you are in, whatever product or service you sell, that’s not the full story of your business. You are in the business of solving problems, of crafting your reputation, of nurturing relationships, of acquiring clients. And the way you do that is by becoming a media company. B2B buyers do most of their research online, by themselves, before beginning conversations with potential vendors or suppliers. Sure in the olden days they might have let their fingers do the walking in the Yellow Pages, or searched for a vendor in the big green books. They had to come to you, and talk to you on the phone or in person, to see if you might be a fit to work together. But those days are over. Now they go to websites, and they read as much as they can, and they make as many of the decisions as they can all by themselves. When they’ve narrowed it down, and the only thing left to do is actually talk to you, then they will reach out. So what can you do about this? Well, you can bury your head in the sand and pretend the world isn’t changing around you. You can tell yourself it’s business as usual, and you can continue doing the same things you’ve been doing since 1965. It was good enough for dad and grandpa when they started the company, and it’s good enough for you. Or, you can realize that your prospects and customers are far more tech-savvy than they used to be. They are arming themselves with information. They are looking for a Strategic partner, not merely a vendor. What they want is a relationship, not a transaction. And they’re leaving you out of the deliberations and negotiations until the very end. They’re visiting your website. And looking at your LinkedIn profile and company pages. And looking to see what organizations you belong to, and how you participate in your community. They’re not only looking for guidance with today’s immediate solutions, but also for your thought leadership on trends and future issues. They’re looking for articles and white papers, podcasts and especially videos. They’re searching for videos that will teach them how they can solve the problems they have, satisfy the issues they face, and prepare themselves for what’s coming down the road next. Technical B2B businesses cannot ride on the reputations they have built through customer service and experience spanning back generations. The people who were your audience back then are aging. They’re retiring, and passing the baton onto the younger generation. And I hate to break it to you, but these new people don’t care what you did for them yesterday. They care about what you are producing for them now. And they care that you are helping them prepare for future unknowns. You can continue saying the same stuff others in your industry all say, noting years of experience, and un-matched customer service. But, they’ve seen all that before, and they’re not impressed. Stop trying to use your website and videos to immediately sell your product or services, and instead sell them on having a conversation with you. They want you to educate them, and inspire them. Not sell them something. You can allow them find this content elsewhere, because somebody is going to make it. Or you can create it yourself, and drive the conversation where you want it to go. ====================================== Fuelblue is the Creative Agency for Technical B2B. We help technical B2B businesses use logo design, web design, and video design to shape buyer perception of your brand, create a powerful impression, and educate B2B buyers so they will choose you. We create content and user experiences that articulate the complexities of your offering, and keep you top of mind while prospects are in their research phase. Engineering & Architecture Military & Aerospace Sales & Finance Technology & Computers Medical & Healthcare For more information, please visit http://www.fuelblue.com.
Views: 26 Fuelblue
Your B2B Business Perception Can Overpower Price
 
05:19
How your brand is perceived by your audience will determine if you are even considered based on price. In this video, I’ll share three ideas to help you boost your perception in your industry, and limit the power of “price only” in your prospects’ decision-making. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== How your brand is perceived by your audience will determine if you make it into the price consideration phase in the first place. Price will always be a factor, of course, but in this video, I’ll share three ideas to help you boost your perception in your industry, and limit the power of “price only” in your prospects’ decision-making. First, let’s understand something. Price is definitely an important consideration for any B2B customer. But they’ll probably agree that saving a few dollars isn’t always worth it if they are sacrificing quality or customer service. My job as a designer and creator of brands is not merely making cool logos and pretty websites. It’s creating perception. Your job as an industry leader is to create the perception that you are actually an industry leader. But most companies create their brand image by default. There are always fires to put out, and contracts to fill. The day to day emergencies of your business can get in the way of doing the work to deliberately create the perception that you provide unmatched value. So here are three ways to change that. 1. Your brand image matters. A logo is not clip art for the top of your website. It’s an icon, a symbol that generates a feeling in those who see it. When a prospects sees it for the first time, along with your other branded collateral like your website or brochure, they get a sense of your level of professionalism. The care and effort you put into your brand image reflects on the care and effort you will put into their business. Now whether they can consciously articulate that or not, they know it. And they feel it. And you get ranked accordingly. 2. Small things add up. You’d be surprised how little things like the design of your business card, or the texture of the paper of your stationery can shape the perception of your entire organization. How are your invoices prepared and shared? How are emails and proposals presented? Every individual touchpoint between your company and your prospect work to create a perception - positive or negative. 3. If you ship or deliver products to customers, how are they packaged? How are they delivered? How are they received? The experience of receiving your product - be it physical or digital - is powerful in the minds of your customers. It’s not just about slapping a logo on a brown box. It’s about creating an experience that your customer will want to repeat again. The consumer products that are perceived as the highest value understand this. They don’t use branded, expensive packaging because they happened to have it lying around in the back. They create an experience out of every step - buying, receiving, opening, and using. Your B2B customers are the same human beings. They know the feeling they had opening that amazing consumer product. If you could give them the same feeling, they notice, and appreciate it. And want it again. Which brings me back to number one, your logo. Because after an experience like that, your logo becomes even more to them than a symbol of your value and professionalism. It’s now a visual reminder of the feeling they got when they bought your stuff. They see it, and they have an emotional response to it. It doesn’t mean they’d be willing to pay anything for it. But it certainly means they’d be willing to pay more for it. ====================================== Fuelblue is the Creative Agency for Technical B2B. We help technical B2B businesses use logo design, web design, and video design to shape buyer perception of your brand, create a powerful impression, and educate B2B buyers so they will choose you. We create content and user experiences that articulate the complexities of your offering, and keep you top of mind while prospects are in their research phase. Engineering & Architecture Military & Aerospace Sales & Finance Technology & Computers Medical & Healthcare For more information, please visit http://www.fuelblue.com.
Views: 47 Fuelblue
The Importance of the B2B Brand
 
03:04
B2B buyers see the brand of the seller as a critical factor in their decision. They’re willing to pay more for a reputable, established brand, than to take a chance on someone they don’t know or understand. This is because the reputable brand is perceived as less risky, especially on a high cost, or mission critical purchase. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== When most people think of brands, they think of well known companies that typically make consumer products, like Apple, McDonald’s or Coca-Cola. The need for a focused B2C brand image is obvious, because people tend to make emotional connections to these companies. What’s not so obvious, is that B2B branding is just as important. Because it turns out the people who buy B2B products and services, are human beings. Many CEOs and marketers think their customers make business-to-business purchasing decisions primarily using cool, level-headed logic. It all comes down to key business factors like price, level of customer service, time frame, and of course, quality. Yes, these factors are definitely important. And to think that B2B buyers do not weigh these aspects of the purchase heavily would be ridiculous. On the other hand, to assume the purchase decisions are based solely, or even primarily on such logical factors is actually wrong. Here’s the problem. When we think B2C, the C stands for consumer. We tend to think of the consumer as a human being, with individual concerns, personal taste, and emotions. But in B2B, we tend to imagine faceless organizations buying and selling to and from each other - devoid of all that pesky human stuff. We forget that the people in those businesses, making the buying decisions, are just that - people: human beings with all the same hang ups and fears, insecurities and interests, pre-conceived notions, and chips on their shoulders that those “consumer” people have. Research in recent years has proven that B2B buyers see the brand of the seller as a critical factor in their decision. They’re willing to pay more for a reputable, established brand, than to take a chance on someone they don’t know or understand. This is because the reputable brand is perceived as less risky, especially on a high cost, or mission critical purchase. In the B2B world, purchases are typically on a grander scale than B2C. Choosing the wrong supplier or strategic partner can be disastrous - career-ending, or at least a very annoying setback. So the moral of the story is, don’t discount the importance of your brand. It’s playing a much larger role in your customers’ decision process than you might think. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 651 Fuelblue
Be Clear What Your Branding and Marketing Strategy Is & What You Offer Customers
 
04:26
Your best future customers are not looking for general solutions. They have specific pain points. Some of which might be your expertise. But if your message is so general as not to leave anybody out, then it cannot be specific enough to attract your best customers. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== I can design stuff for any kind of business. Everyone is a good prospect for me. In fact, why stop at branding and marketing services for SMB owners and CEOs? I can offer all kinds of design services for any size client, really. From now on, everyone is my target audience. I will speak as blandly as possible so it applies to everyone in any situation. I will water down my brand message so that no one is alienated by it. And I will offer every possible generic solution under the sun so that everyone everywhere will be a prospective client. Sounds ridiculous, right? So why does everybody do it? When you’re trying to grow your business, and attract new customers, common sense says to try to make your business attractive to as many people as possible, right? It’s common sense! It’s a numbers game, after all. The more people in your potential pool of prospects, the higher the likelihood of getting chosen. Well, common sense is wrong. In order to do that, you really need to dilute your message. You start speaking more generally, so it applies to a wider audience. What’s wrong with that? First, your marketing voice becomes so generic, you have no unique qualities. Nothing to get anybody excited about you. It speaks to no one, and so no one cares. People do not have general problems. Your best future customers are not looking for general solutions. They have specific pain points. Some of which might be your expertise. But if your message is so general as not to leave anybody out, then it cannot be specific enough to attract your best customers. -- Second, and equally unappealing, you will very likely attract all the wrong customers. Prospects with a specific business pain are typically willing to pay top dollar for an expert solution. But if your message is diluted so as not to be specific, those people will not consider you. Instead, you will attract customers whose pain is not that important to them, or who are looking for bargain solutions, or who are looking for solutions that only marginally fit with what you really want to be doing with your business. As CEO, you have a vision for where you want your business to go. What you want to be doing, and for whom. So your brand message needs to speak directly to those people - and no one else - about exactly those issues. Squeeze the message into as tight a niche as possible, so that your business caters to fewer and fewer people. Those who are left are your best qualified prospects, looking for your best work. -- So, cast a wide net, attract everyone with a pulse, and you need to prove your worth from scratch with every single prospect - AND you’ll need to tailor your work to their widely varying individual needs. OR Speak directly and specifically to a smaller core audience, and build a reputation of excellence in less time, with less effort. Have clients seek you out for the solution they need for the specific problems you know how to solve. It’s your choice. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 106 Fuelblue
There's Nothing Wrong With Your Social (Media) Skills
 
04:27
Here’s my advice if you’re getting a little overwhelmed with all the social media options. The way people discuss social media for business can easily make you think that if you’re not a walking celebrity on every single one of these platforms, then you’re wasting your time. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== I’m pretty sure that’s not the truth. If you’re like most entrepreneurs, then you probably see the benefit of a solid presence on social media, but you’re very busy either working ON or working IN your business. Or both. Probably both. Servicing your customers, and providing the most value you possibly can is ultimately more important than winning the most Twitter followers contest. Yes, it’s important to build an audience and a community around your brand. Yes, it’s important that you have a social media presence. But it’s not top priority, and it certainly isn’t anything to get anxious over. Here’s my advice if you’re getting a little overwhelmed with all the social media options. Number one, make a LinkedIn profile. And I’m not just talking about your name and job title. Put a picture in there. Fill the thing out completely. Why? Because when you meet a new prospect, and they are trying to decide whether or not to do business with you, there is a very good chance they are going to look you up. They’re going to search for you on Google, and they’re going to look you up on LinkedIn. This is your chance to shine. If you have a complete profile, with real human connections, and real reviews and recommendations from those real humans, then they can lower their guard a bit. But if all they get is a blank profile, well, that doesn’t really help. Number two, you might feel an urge to have a presence everywhere. Resist that urge. Unless you have a team of people who can handle multiple social media accounts, chances are you will not have the time or resources to maintain more than one or two. If that LinkedIn account is all you can handle, then so be it. If you can handle more, then pick one at a time, and do as much as you can. Which is the right one to choose? I can’t answer that for you. Choose one that is not only interesting and useful to you, but that is also a good place to meet people in your target audience. Number three, try to avoid creating social media ghost towns. It’s better to have no presence on a particular social media site, than to have a presence, and not be present. When that new prospect looks you up, they’ll also find the Twitter page, and Facebook page, and Instagram page, and whatever other page you have. But if you haven’t been present in those accounts since the George W. Bush administration, then those accounts are not only not helping you win that business, they may actually be detrimental. So, Is your social media media presence, or lack of one, keeping you up at night? Well, please relax. Focus more on being the best YOU that you can be, and just use whatever tools work for you to share your awesomeness. What are your thoughts? What social sites do you use? What’s working for you and what isn’t? Let me know in the comments below. And please subscribe to Fuelblue TV. Thank you. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 470 Fuelblue
Create An Authentic Brand
 
06:16
You can't be of any value to anyone, if you aren't first being authentic, and true to yourself. Entrepreneurs must create an authentic brand. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/thisisfuelblue ====================================== How many of us have changed like chameleons to win someone else’s approval only to feel it’s just too difficult to continue doing whatever it was we did to win it? Or how many times have you eventually opened up to reveal your true self - in any kind of relationship - only to be stomped on because your true self didn’t live up to the expectations your acting job sold on your behalf? Surely it would be much easier to just BE yourself all the time… To be true to who you are inside, and just naturally surround yourself with people who admire and share those qualities…. Right? To be AUTHENTIC and allow the Universe to sort out who plays what part in your life. But, most businesses never learned this lesson, and are “acting” like something they’re not… and suffering for it. Lately I’ve been wondering why we, as entrepreneurs, are taught almost the opposite when starting a business. In the last several years, there’s been a great deal of talk about following your passion in your business. Certainly I’m a big proponent of this. But realists will point out that just because you have a passion for something, doesn’t mean it’s marketable. And, whenever you’re starting a business - and especially if you plan to seek funding from investors, you’re going to need a solid business plan that outlines a “need” you’ve found in some market and how you plan to fulfill that need with your product or service. Now, that’s the traditional way - the very well established and accepted way - of starting any business. I want to start a business. I’ve figured out that this particular demographic over here has what appears to be a need for a particular solution. They like things a certain way, and I’ve figured out a way to BE that solution I think they want. My investors are happy because I’ve shown them ample evidence of this perceived need, and shown them my ability to produce a product or service we all think they’ll buy. My friends and family are all supportive of this new venture of mine because, when I explained it to them, it made sense how I could make a lot of money selling my solution to fix this particular group’s problem. Oddly, there are a bunch of questions that neither my investors and partners, nor my friends or family thought to ask me… How do I feel about providing this solution? How does producing this product or service fit into my own life’s goals and ambitions? How does this particular group in need that I’ve identified fit with me personally? How do I fit in with them? And most importantly, how long will it be before I’d rather gouge my eyes out with hot pokers than spend another day providing this solution to this particular group of people because I’m not really doing anything with my life or business remotely close to what I really want to be doing??? Finding a niche and fulfilling a need is great. But when you need to change the way you present yourself, or do work that doesn’t feed your Soul, simply to maintain a business you started so you could be attractive to some group of people, it becomes impossible to sustain. You can’t do it forever, or even for very long. That’s why so many businesses go out of business in the first year. You need to be authentic first, and then fulfill someone else’s needs. You need to feed yourself first, spiritually, then do the action work to solve others’ problems. You need to make sure you are fulfilled, and uplifted first, or you will never maintain any strength to fulfill or uplift another. =================================== Fuelblue creates videos for entrepreneurs. Bobby Donohue discusses branding strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 1122 Fuelblue
Two Forces at Play - Getting Found on Google & Then Holding Their Attention
 
03:41
Every client I take on wants to know how to get found on Google. But there are two forces at play. First they have to find you on Google, and then they have to want to stay on your website. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== Let’s take those one at a time. People are always looking for stuff. Whether it’s products or services or answers to a question - they have a pain point, and they need a solution. So how do you get found? Simply having a web site and optimizing its content for search no longer does anything useful. That’s merely the price of entry these days. Consistent action is what gets you found. Writing helps. If you have a blog, and you update that blog consistently week after week, you will have a significant advantage over a company that does not blog. Why? Google is the number one search engine. It remains number one by making sure the results it gives their users are relevant, useful, and up-to-date. If Google only showed you garbage, then people would stop using Google. Google looks at consistency of new content when determining search results. So a site that goes untouched for months will not fare as well as a site that is updated weekly. Google also looks at code. They favor modern, mobile-ready web sites over older sites. All for the end user. If all people found were sites that were old and non-functional; or use outdated web technology; or have content that was written a few years ago and could be obsolete, then people would stop using Google. ======= So now you’re found. But getting found in search results is only half the battle. What is going to happen when someone lands on your web site? Will they click away as quickly as possible because your landing page is poorly designed or outdated? Or will they be greeted by a clean, modern design that makes it very clear what’s important; what they should do here; and where they should go next? People have become accustomed to a certain level of design and functionality when it comes to web sites. They may not be able to articulate it, but they know when a web site is designed and built well, and when it’s sub-par. When I build a web site for myself or a client, I am always thinking in terms of both sides of this equation. How can this web site be found in the first place? And how will people react when they arrive. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 72 Fuelblue
Getting Started - Marketing Doesn't Start Itself | VLOG #1
 
09:33
My first vlog! This vlog is all about marketing and branding for entrepreneurs, SMB owners and CEOs. Today, I just get started with this vlog. Am I 100% prepared? Not even close! ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== Marketing doesn't just happen. You have to decide to do it, and most important, you have to decide to start. In this video, my oldest bestest friend helps me film some stuff, and we also make a video for him. Check out Tony Walker and Knock'em Dead Comedy here: http://knockemdeadcomedy.com And here's the video we made for him in this video: https://youtu.be/URxD6y_wvaw For anyone interested, this episode was shot entirely on my iPhone 6S. I want to get a Moment lens, Rode mic, and bendy tripod but I didn't have them yet. So I just got started with what I have on hand. The quality of your message is more important than the quality of your equipment. JUST GET STARTED!!! =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 122 Fuelblue
Don't Compare Your Personal Journey to Other People's Moments of Success
 
02:41
It's easy for an entrepreneur to lose motivation when you compare your ups and downs to the tiny snapshot of success you see in others around you. ======================================= Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/thisisfuelblue ======================================= Recently, I was having a conversation with my wife about how it can be disheartening to compare yourself to what you see other people doing. Specifically, we were talking about the progress we've both been making with our health and fitness, you know, working out and sticking to our nutrition habits. But I realized the same principles applied to experts we see and follow in business as well. When you look at someone who's an "expert" in some field, it's easy to believe they are perfect at it, and never waver or stumble in their efforts. Meanwhile, real people stick to things pretty well for a few days and then get sidetracked. It's easy to be hard on yourself when you compare all of your life's ups and downs to the tiny snapshot of success you see in others around you. You look on Facebook and think everyone is having amazing dinner parties and spectacular social lives, while you're in your pajamas looking at Facebook. And on LinkedIn, everyone's business is booming with new avenues of opportunity while yours is struggling to make it through the week. I usually only post things that I celebrate: a new project completed; a new video; an interview; basically anything and everything that happens that looks really cool. But if you judged my whole life based solely on these highlights, you'd begin to think I was a perfect person who never made mistakes, never failed at anything, and never spent a dull moment alone in my office working late into the night while everyone he knows with half an ounce of sanity was sleeping. For every amazing moment you see posted by me or anyone who ever accomplished anything, there are countless unseen hours learning, trying, failing, working, experimenting, evaluating, blundering, fixing, reworking, tweaking, studying, sweating, and failing some more. Until all of a sudden, we're an overnight success. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 125 Fuelblue
Marketing Plan 4/4 - Create an Authentic Marketing Strategy
 
04:53
Many entrepreneurs are beginning to create businesses with authenticity at the heart of their brand, but the authenticity comes to a screeching halt when the marketing efforts begin. ====================================== Website: http://www.fuelblue.com Instagram: https://instagram.com/fuelbluetv Facebook: https://www.facebook.com/fuelbluetv Facebook Group: https://www.facebook.com/groups/bearockstarpreneur/ ====================================== If you’ve been paying any attention to me lately, you’ll know I talk a lot about being authentic with your branding. I’m a firm believer that every one of us has a unique gift to bestow upon the world, and that by harnessing the power of our authentic, core genius self, we entrepreneurs can create amazing businesses - as well as do amazing good in the world. Many of you agree with me, and are already building a business around your passion. And that’s great. But then you go out into the world and try to market yourself simply by copying the tactics you see other people using. Whether they’ve worked for them or not. The problem I am seeing is that when it comes to marketing, entrepreneurs are focus ed more on tactics than on strategy. In other words, you are looking at the actions that other people are taking, and merely copying them because they’re popular. Often the results are less than stellar. This is what happens when you are tactically focused - you copy the actions but don’t have the proper mindset or skill set to execute the tactics properly. A tactical approach to marketing is usually driven by fear, lack, and a mindset of reaching a mass quantity of people as quickly as possible. It’s a “get rich quick” dream, and it rarely works. That doesn’t mean there’s a problem with those tactics, only that those tactics were not correct for you. When marketing myself or my clients, I take a more strategic approach, and let the strategy dictate the tactics we use. For some of my clients, list building through ads is key to their success. We’re working on a series of content, and driving targeted traffic to that content through targeted ads. For me personally, I am finding those same tactics don’t work that well. I’m more of a one on one guy. I’ve learned that I shine when I present myself to a smaller audience, like in a Facebook Group. It’s easy for me to answer questions, get into conversations, and make friends. This strategy leads to the tactics I’ve begun to implement in my Groups. I am connecting with group leaders, and getting asked to contribute to online magazines, and podcasts. I’m connecting with entrepreneurs who are learning from me, working with me, and forming joint ventures or strategic partnerships. The moment I approached my marketing with a strategy that was authentic to my own beliefs and skills, everything in my business transformed for the better. I was no longer trying to make something happen by copying someone else’s actions. When you see an entrepreneur’s business take off, and they say it’s because they mastered Facebook ads, or YouTube, or any other platform or tactic, you have to realize they succeeded because they found a tactic that resonated with their core genius. They were a vibrational match to that tactical approach. Then someone else tries the same approach, fails miserably, and denounces the same tactic. If you believe you can or cannot do something, you’re right. When you approach a tactic from a vibrational point of fear or lack or desperation, you have a deep belief this will not work. And you’ll be right. When you approach a tactic from authenticity, and your true higher self, you will feel excited and confident in your belief that you’re on the right track. And you’ll be right. =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 85 Fuelblue
Marketing Strategy vs. Lead Generation Tactics
 
03:04
To the CEO, marketing is the engine that spreads the brand image & the brand culture to new people, and keeps the connection with those already in your circle fresh, and relevant. But to the entrepreneur with a tactics mentality, marketing becomes little more than a job trying desperately to get more leads. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== When your focus is simply to acquire more leads, so you can get more customers, so you can make more money… then you’re positioning yourself on a never-ending treadmill. You chase every new shiny opportunity you can find, simply because that’s what everyone’s doing these days. The marketing job mentality is looking for short term gain: a new lead, a new customer. Leads and customers are important, of course. But they are the natural by-product of a long term CEO strategy. The person with a job wants to get a paycheck this week. They primarily work “in” their business, getting new leads, and then new customers, and then doing the work to service those customers. But the CEO is focused far beyond that. As a CEO, you primarily work “on” your business. Your marketing efforts have meaning, and a clarity of purpose for the overall brand. You choose tactics on purpose, because they reflect your strengths, and communicate with your audience. Yes you want to make money this week, but you are equally concerned with the long term health of the business - its growth, its scaleability, and its “sell-ability”. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 95 Fuelblue
FOGNF - The Silent Self-Destroyer of Entrepreneurs
 
04:17
FOMO is the fear of missing out. It’s something we created in our society because we are conditioned to feel like we’re missing out on something awesome that other people are up to. The memes behind FOMO might be something new, but the pervasive attitude behind it has been a torpedo sinking many entrepreneurial ships for generations. ====================================== Website: http://www.fuelblue.com Twitter: https://www.twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== As entrepreneurs, we see an opportunity and we move in to solve a problem, or fulfill a need with our products and services. We have an innate desire to seek out such opportunities, and in most cases, take extravagant risks in life and business to go far beyond our comfort zones, and reach for our dreams. It’s why we love those inspirational memes we see all over Facebook and Instagram. But there’s a threat lurking deep within the very curiosity and nature that drove us to be entrepreneurs in the first place. We have this fear of missing out on a better opportunity, on a new angle, on a bigger audience. We have this fear that if we focus our business too narrowly, we will miss out on a great client in a broader audience. We have a fear that if we say no to the various business opportunities, joint partnerships, or risky ventures that present themselves, we will be left on the sidelines while other entrepreneurs reap the benefits we refused. Nothing could be further from the truth! I have never met an entrepreneur - or anyone for that matter - who attributes their success to starting one venture, and then ditching that idea whenever a shinier, newer idea presented itself. No. Successful entrepreneurs have a singular, focused vision. A vision of the future they are working to create, and the step by step path they must take to achieve it. But we’re attracted to the drama of entrepreneurship; the newness of a killer idea; the thrill of starting off on a path into unchartered territory; or the belief that some new venture someone else has presented to you is somehow more valid than your current core genius vision. And if you refuse it, you’re going to regret it for the rest of your life as you continue struggling in your old boring business, and they’re over here driving around in their Lambourghinis lighting cigars with hundred dollar bills. Look, successful entrepreneurs typically achieve success by focusing their vision, creating an action plan, and committing to it day in and day out until finally, one day, they’re an overnight success. They’re most certainly presented with other paths, other ventures, and new opportunities all the time. But they see them for what they really are - distractions. As entrepreneurs, we need to forget about FOMO, and remember this one: Fear of Getting Nowhere Fast. FOGNF Well, it’s not as catchy as FOMO, I’ll admit that. But FOMO is a meme that nobody actually suffers from. FOGNF will literally destroy your life and career. You can spend a lifetime jumping from one path and idea to another. Yeah, one might hit and be a jackpot, but that’s a huge risk. Successful entrepreneurs stay focused. When an opportunity arises to distract from their vision, they listen to their gut. If it’s not a resounding, overwhelming F#@% YES!!!! Then it’s a no. =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 69 Fuelblue
Can We Create Our Own Entrepreneur Success Story?
 
03:23
Some entrepreneurs succeed at whatever they put their mind to, because they put their mind to it. Their business mindset is a singular focus and their "entrepreneur success story" is a deep-seated belief. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== Do we control our own destiny? Or are we at the mercy of circumstance? Some people seem to succeed at whatever they put their mind to, while others flounder helplessly in the same situation over and over again. What determines our level of success in business, or life for that matter? We like to use words like fate and destiny to describe wonderful successes in our lives. And we also use expressions like “it just wasn’t in the cards” or “it was just bad luck” when things don’t go our way. Ideas like fate and luck strip us of our power to create success in our lives. They indicate a belief that our fate is pre-determined, and it doesn’t really matter what we do - the outcome has been set according to someone else’s agenda. But what if destiny as a concept could be used to our advantage? Who said that your own destiny had to be pre-written by anyone other than you? What if the concept of destiny meant that you got to determine the course of your life, and had the ability to attract all the resources necessary to make that vision a reality? What if luck were not some random grace that befell some and abandoned others, but instead luck was a sense of preparedness when opportunity came knocking. In other words, destiny and luck could be outside forces that controlled us, or they could simply be ideas we created to romanticize our lives. Massive and sudden successes and failures due to destiny and luck make for much better movies than something like… “I had a vision for my business. I worked on it everyday, and watched as it slowly and incrementally grew from an idea to a successful company.” Movies like that would suck. And while we may think we would prefer a life or business that exploded with instantaneous success and growth, we are rarely ready for everything all at once. In real life, one step leads to new ideas and new circumstances, and we get to choose the next step for ourselves. If we stay focused on the vision, the steps lead toward the vision. If we stay focused on circumstance, the steps wander around aimlessly in the circumstances. Some people succeed at whatever they put their mind to, because they put their mind to it. It becomes a singular focus and their future success at it becomes a deep-seated belief. Those who are floundering around them are typically too focused on all the external circumstances that are holding them back. Successful people are mired in circumstances too. They simply do not allow themselves to use circumstances as an excuse to stop trying. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 124 Fuelblue
Marketing Plan 2/4 - How to Get People to Stay on Your Website When They Arrive
 
04:45
What do people do when they come to your website? Have you ever considered how your site welcomes people - whether it makes them want to take a look around, or take off? Once they land on your site, you have to entice them to stay and take some action. ====================================== Website: http://www.fuelblue.com Instagram: https://instagram.com/fuelbluetv Facebook: https://www.facebook.com/fuelbluetv Facebook Group: https://www.facebook.com/groups/bearockstarpreneur/ ====================================== Unfortunately, most entrepreneurs and small businesses try to get by with the bare minimum of effort when it comes to their website. If you count yourself among this majority, it could be crippling your business. If you are already doing everything you can to attract the attention of your target audience, and providing value on a daily basis by sharing your knowledge and expertise, then congratulations. You are among the small minority of entrepreneurs who understand that marketing is about giving. It’s about being of the greatest possible service you can be, to as many people as possible. Because when people see you as a generous and knowledgeable expert, they will want to be around you more. They will want to learn from you, and hear your advice. They will want to be on your list, and learn from your wisdom. Sooner or later that will lead them to your website where they will be… completely underwhelmed. When it comes to creating a website, many entrepreneurs see it as an expense they cannot afford, or as something to be done as quickly and cheaply as possible. What an epic mistake. Your website is the nerve center for your entire marketing effort. Everything you do in the real world or online is done to drive people to your website. But when they get there, you do very little to wow them, and make them want to stay. By now, most entrepreneurs have understood that having a mobile-ready website is absolutely critical, and that’s great. Being mobile-ready is the bare minimum. People expect a site that is designed to engage them on the device they are using. Think of it this way. If you are out there wowing audiences with your knowledge and wisdom, people will expect that same wow factor from your website. Please, for the love of everything good in this world, PLEASE stop shooting yourself in the foot by presenting your business with a website that is amateur. Hire a professional whose energy aligns with yours. Create a site that is an experience for your visitors - one that continues to express the awesomeness your visitors saw in you in the first place. Your website is your most precious and valuable marketing asset. It should not be the cheapest. It will either reinforce their opinion of how amazing you are, or it will destroy it irrevocably. =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 114 Fuelblue
Why I Focus on Entrepreneurial Mindset Before Branding & Marketing Tactics
 
04:40
Many entrepreneurs focus on how to accomplish something, or when something will happen. I believe "how" and "when" are the wrong questions. "What" and "why" are more appropriate, as in "What do I want? And why do I want it?" When you can honestly and confidently answer that, how and when begin to work themselves out. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== You have absolutely no control over how or when anything will happen to you. You can’t control whether or not someone will buy from you, or hire you. You can’t even control whether or not someone will answer the phone when you call! You can only control your own attitude, and your own behavior. And in order to master those, you must first master your mindset. A healthy entrepreneur mindset is based on selfishness - understanding what you want in the big picture, and why you want it. When you learn that about yourself, it becomes the driving force behind everything. When you are selfishly focused on your own big picture, you are guided by your best self to provide value first, knowing full well that the value you want will be reciprocated in droves. When you focus mainly on “how and when” tactics, then your happiness becomes dependent on the results of those tactics. Your attitude wanes when you don’t get the result you hoped for. And your behavior suffers when your attitude wanes. But when you focus mainly on the big picture - what you want and why - then daily results don’t have as much sway. Your attitude is based on your mindset, not dependent on the whims of someone else. By practicing a positive mindset, you become better able to maintain a healthy attitude even on days when things don’t go your way. And with a healthy attitude, you are able to muster the courage and energy to continue with the behavior and tactics needed to keep you on the path to success. Tactics are important. But there are a million ways to accomplish the same task. Without a rock solid mindset, it’s too easy to get discouraged and simply do nothing some days. Or most days. But do the work to understand what you want, and why - and the how and and when begin to answer themselves. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 167 Fuelblue
Marketing Plan 3/4 - Value. Value. Value. Value. ASK!!
 
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I say all the time that marketing is about giving, but it’s not charity. There comes a moment when you need to ask for something back. But when is that moment? ====================================== Website: http://www.fuelblue.com Instagram: https://instagram.com/fuelbluetv Facebook: https://www.facebook.com/fuelbluetv Facebook Group: https://www.facebook.com/groups/bearockstarpreneur/ ====================================== Is it when you first meet someone? “Hi, I’m Bobby. Wanna buy something from me?” Hopefully you would never do that in person, because it’s rude and kinda creepy. But that’s exactly what many entrepreneurs end up doing online. You start to build an email list, and then send out endless solicitations. You might say “It’s OK! They opted in for this!” No, they opted in because they expected you to provide epic value before asking them for a sale. Or you join Facebook Groups, and start sharing what YOU do, and how people can hire you. Now we talked about that in the first video in this series, it’s called spam, and everyone hates it. Don’t do it. But even less obvious is when you create a website that is all about you, your services or product, and how people can buy from you. "Over here is some info about me. And here we have the great things about my stuff that I sell. And, ooh, here’s the form to fill out so I can also email all this crap to you." Your website needs to provide tons of free valuable content so people can learn from you, respect you, begin to trust you, AND buy from you. So does this mean you should never ask for the sale, or let people know what you do, or how to contact you? Absolutely not. All I’m saying is there needs to be a realization on your part that marketing is 80% giving, and only 20% asking. Now on the other side of the coin are the entrepreneurs guilty of the exact opposite. You guys give and give and give but never ask. Maybe you think people will magically know what you do and that you have some valuable service for sale. A client and mentor once taught me “if you don’t ask, you don’t get.” Asking for the sale after you’ve provided value is a vital step in marketing. Do what you can to provide as much value as freely as you can. But don’t forget to make an offer, or ask for a sale about 20% of the time. On your website, asking takes the form of call to action buttons - ask people to download your resource and get on your list. That’s an exchange. Ask people to sign up for your program, or buy your thing. Just make sure your website is sharing a lot of valuable content with these calls to action sprinkled in. Ask people in your Groups to get in touch with you about your upcoming event. But be sure to make a name for yourself first by providing valuable information in that group. Answer people’s questions, get involved in discussions, and then ask. You’ve got to ask, or you will not get. It’s as simple as that. =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 97 Fuelblue
Nothing is Neutral - 3 Tactics to Shape Your Brand Image
 
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There isn’t anything, no matter how small it seems, that does not affect your brand. Some things will always be out of your control, and there’s no need to worry about that. But there are many simple steps you can take to ensure that the most obvious touchpoints are working to fuel your brand image. Here are 3… ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== As the entrepreneur behind the brand, you have a specific vision for everything your business can be. And by deliberately branding your business, you are working to make your vision the dominant aspect of the brand image. In other words, when you are branding “on purpose” you are helping people see your vision, and guiding them to form their opinion based on that vision. It’s probably obvious to you that if you offer a sub-par product or service, then their opinion of you is going to be less than ideal. But there are so many other less obvious factors that help form their opinion of you. It begins at the beginning when they first come into contact with you, however that might be. It could be meeting you in person, your website, your business card, tradeshow, a walk-in, a phone call, meeting one of your partners or employees, seeing your vehicle drive down the road, calling and leaving a voicemail. Whatever it is, it’s the very first touchpoint. And whatever that may be, it was your only chance to make a first impression. Remember, any time someone interacts with your business in any way, it is affecting their opinion of your brand. That opinion IS your brand. Regardless of how important or seemingly insignificant that touchpoint is, it is affecting your brand. Everything is either working to elevate your brand, or deflate it. Nothing is neutral. Nothing is unimportant. Some things will always be out of your control, and there’s no need to worry about that. But there are some simple steps you can take to ensure that the most obvious touchpoints are working to fuel your brand image. Here are 3… Number one, make sure your tone of voice is professional and consistent. Your audible brand is made up of things people hear. That includes what they hear you say aloud, and what they hear in their head when reading what you say. There should be a consistent tone of voice throughout your marketing materials that showcases your expertise. Number two, make sure every person they meet represents the brand well. You may have your vision down pat in your mind, but do your employees? Your partners? What about good-intentioned people who refer you and talk you up? Are these people presenting your brand according to your vision? Obviously, you can’t control everything other people say or do, but you can control how your team represents the brand. You want to surround yourself with people who not only know your vision, and can present it, but hopefully, also share it. Number three, your website has to flawlessly represent the vision. When people want to learn more about you, they will look you up online. How well does your website reflect your vision? Does it make you look like any other typical business in your industry, or does it knock their socks off? Because nobody gets excited about typical. Nobody gets overwhelmed by average. Start with these three touchpoints, then work outward until everything out there in the world is reflecting your vision properly. It might take some time, but it will be worth it. Because everything affects your brand. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 162 Fuelblue
3 Essential B2B Marketing Tactics
 
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Technical B2B companies have the double need to nurture leads from discovery to sales AND educate them about the technical details of your offering. Your prospects are looking for SPECIFIC solutions to their SPECIFIC problems. Here are 3 ways your company can begin marketing more effectively. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== Technical B2B companies have a unique issue of having a product or service that requires a certain level of knowledge and competence in order for their customers to make decisions and purchases. What you do is full of intricate details, and there is no “one size fits all” solution. Your prospects need to understand what it is you do, and how to properly incorporate your offering into their world. If they don’t, they’re likely to make mistakes when placing orders, or make incorrect assumptions about expected outcomes. At the same time, B2B buyers are doing a great deal of their research online, alone, making decisions without ever giving you a clue they exist. They suddenly become "experts" in your field, and make decisions without any consultation from you. Here are 3 things we’re doing at Fuelblue to resolve these 2 big problems. 1. Visitor education is top priority. Remember, your prospects are doing most of their research on their own. If your website has all the same typical information as your competitors, then the prospect has little to go on besides a gut feeling and price. But if your site is full of valuable information like common use cases, common mistakes to avoid, or free resources to teach them how to use your product or service, then they will see your company as a highly valuable resource, and will be more likely to engage with you. 2. Give them clear reasons and ways to engage with you. Most companies do little more than add a simple form to “get more information” or “subscribe to our newsletter”. This is useless. B2B buyers are looking for solutions to their real problems. You need to create something of value that your visitors will gladly trade their email address for. These can include free tools to help them do their job more easily, a free trial period, or a detailed white paper or industry report. Whatever it is, it needs to provide a high level of value in order to engage the casual visitor. 3. Nurture your leads correctly. Most companies add their leads to a general list and send out email blasts on a given interval. Remember, your prospects are looking for specific solutions to their specific problems. You may provide solutions for various issues, or may take a different approach depending on different variables. We need to do the same with the marketing tools we implement. A powerful tactic is to create many email campaigns, and initiate the proper campaign for each individual prospect depending on their needs and interests. By tracking the pages they visit, and understanding their needs based on the free resources they engaged with, we can get a clear picture of the issues important to each individual lead, and we can send them information appropriate to their needs and interests. —- General information no longer makes the cut. We need specific information to educate, and targeted tools and resources to engage. This is what marketing looks like for technical B2B companies. Like your offerings, it is layered and complex. That’s why I’m offering a free 30 minute consultation to see if these tactics make sense for you, and if Fuelblue is a good fit as your marketing agency. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 94 Fuelblue
Rise Above the Noise - How to Elevate Your Brand
 
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I think we are living in a time that abounds with opportunity, but as more and more people put on their entrepreneurial hats, it’s becoming difficult to create meaningful relationships amidst all the noise. Here are 3 ways to overcome these obstacles. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== I think we are living in a time that abounds with opportunity. On what seems like a daily basis, we are presented with new tools to help us see more of the world around us, stay connected to our friends and meet new ones, and create new content to share a little more of ourselves with the world. Now, more than ever before in human history, anyone can be an entrepreneur and bring an idea to market. Anyone can present their thoughts and ideas to the world and build an audience. Anyone can profit on their passions and expertise. Opportunity abounds, but there are some pitfalls to our new found technology. The playing field is becoming saturated as more and more people put on their entrepreneurial hats. This increases the amount of garbage out there that people need to sift through to find the gems. And while you can use technology to connect with an astounding number of people, it’s becoming more and more difficult to create meaningful relationships amidst all the noise. Here are 3 ways to overcome these obstacles. Number 1, try to give more to your audience than you ask for. The people in your audience have needs, and you’re the expert with the answers. Know that. If you can create something - a video series, a blog, a podcast, whatever - something that provides those answers on a constant basis, you will set yourself up as the leader of your brand culture. People will look up to you, it’s a given. But it doesn’t happen overnight. The path can be painstakingly slow. You’ll have plenty of times when it seems like you’d be better off talking to a wall. Don’t give up. Don’t stop. More people are noticing than you can imagine. And sometimes it only takes one, which leads to… Number 2, choose quality relationships over a massive quantity of followers. For most of us in business, it is extremely valuable to have a handful of loyal clients and customers who rely on you, and use your business often. The same is true with your audience. It’s much better to have deeper, meaningful interactions with fewer people, than to have thousands or millions of shallow acquaintances. Don’t worry about the numbers - the amount of followers you have on Twitter is far less important than how engaged you are with the followers you do have. Reach out to a few people everyday. Say hello. Share their stuff. Click Like, hit the retweet button. Whatever social platform you like to use, get involved with people. Treat them as people, not as statistics. And number 3, design matters. Now, I know I’m biased because I’m a designer, but believe me when I tell you, design matters. Most people are not designers, and probably can’t articulate the merits of one design over another. But every single one of us has a sub-conscious brain, and a natural affinity to what looks good, and what doesn’t. I’ve heard many people tell me that design just doesn’t matter in their industry: "Nobody cares about pretty pictures and colors, they just want the info." Well, design has nothing to do with pretty pictures and colors. Black and white text in a newspaper is designed. Good design is about presenting your data in a way everyone in your audience can understand, use, and appreciate. Good design is recognized, and appealing to the people in your audience, often without them even realizing it or understanding why they like one thing over another. Good design is the background that makes your message stand out. Good design is the bridge that invites your core audience to go deeper with you, and create that quality relationship. Good design eliminates the noise, and lets people get to the good stuff. I’m Bobby Donohue, and please subscribe to my YouTube channel for weekly videos for business owners and entrepreneurs. Thanks for watching. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 88 Fuelblue
Stop Reacting to Changes in Technology & Anticipate What's Next
 
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The time has come to embrace change. To expect it. To appreciate it. The pace of change is quickening, so you need to look ahead and learn to anticipate the future. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== The time has come to start taking charge of your future - your own personal future, and the future of your business. If you haven’t already noticed, this ride we’re all on is speeding up, and it’s only going to keep getting faster and faster and faster. There’s no slowing down. There’s no asking everyone to pause while you catch your breath or take stock in your current situation. No. It’s been picking up speed and momentum at an alarming rate, and the only forecast is more speed. I’m talking about the march of progress, the acceleration and integration of technology into our lives, and our businesses, and before you know it, our own bodies and minds. The 20th century saw more technological progress than the thousands of years preceding it. From the birth of flight and space exploration, to advances in industry and our homes. What began as conveniences and novelties, quickly became necessities and expectations. And in the few short years we’ve known the 21st century, we’ve progressed well beyond what many could even dream about way way back in 1999. Back then we could wait and see how new technologies were going to affect the world - how new tools and advancements would end up impacting your business. Then you could dip your toe in and test the waters, until, before you know it, it’s the normal way of doing business. Not any more. The time has come to embrace change. To expect it. To appreciate it. We need to be forever accepting of new tools, new ideas, new gadgets, and new apps. Not everything will mean anything to you, but you must understand how something that seems insignificant to your industry can quickly become the stepping stone for the next major advancement. How are mobile devices affecting your industry right now? How will they next year? How are your customers using mobile now, and what will they expect in the rapidly approaching future? How are drones going to impact your business? Or wearable technology?Maybe they won’t, but don’t wait until they do to even contemplate it. Don’t wait until something becomes commonplace to begin wondering if you should know about it. Start looking ahead. We can’t simply react to technology and change any more, we need to look ahead, and anticipate what’s next. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 139 Fuelblue
Results Follow Branding Processes
 
03:32
You create a brand image but don’t implement it. You build a website but don’t use it beyond its just “being there”. You start writing a blog or sending out emails, and then stop. And then start, and stop, and start, and stop. Whatever it is, you give up on the processes too soon. Results follow a process. And you have to work the process. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== Branding your business is not something you do one day, and then sit back because it’s done. It’s never done, it’s a never ending process. Whether you’re honing your service offering, working with customers, or especially marketing yourself - the processes you put in place must be constantly worked, evaluated, improved, and worked, and implemented, and worked and worked and worked and worked and worked and worked and worked. The problem we all face, is that results are not usually immediate. When I started making this video series, I didn’t see any results at all for quite some time - except for the occasional “Hey Bobby, that was a cool video!” I’m not doing this to become a famous YouTuber and make a million dollars from ads on my videos. I’m doing it for exposure, and to build my brand. I don’t need a huge view count. I only need ONE person to see a video. I need one new prospect to see my library of videos, and hire me - that’s happened a couple times already and will happen again. I need one strategic partner to see my efforts and approach me to spearhead a new amazing project - that happened already too. And I need you to see this video, and think of all the times you started a process, and then gave up on it because you weren’t seeing results. Well, maybe you were looking for the wrong results. Or maybe you gave up a minute before the results were about to arrive. Results don’t just happen because you did something once or twice. Results follow a process. And you have to work the process. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 49 Fuelblue
What You Say vs What They Hear | VLOG #8
 
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What is the single most important element to video production? Well, if we’re talking about a technical aspect, then I would argue it’s sound. And in this vlog, I explain why. But if we’re talking about the overall most important piece to any video, it’s the message and the value. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== It’s my birthday week! Laura and I spent some time together at the beach on my birthday, and I took advantage of the scenery to film. =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 27 Fuelblue
How I Balance Work Life Family | VLOG #10
 
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In this episode I talk a little about the importance of balancing my work with my life and family. If I don't deliberately take time off and get some play time in, I might miss it. This episode is just a snapshot of one day I took off from work. ====================================== Join my free Facebook Group “The Art of Audience Attraction” to help entrepreneurs grow and engage with their audience: https://www.facebook.com/groups/audienceattraction ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== We spent the day at the Peconic River Herb Garden in eastern Long Island, NY. It was really beautiful and relaxing there, and I was inspired to just start filming. One thing specifically about the location I noticed (and appreciated) was that the entire place was 100% on brand. Every aspect of the experience was a perfect match for the overall brand image of the business. =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 22 Fuelblue
3 Obstacles Stopping Entrepreneurs from Making Videos
 
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There are a lot of excuses entrepreneurs make to avoid making and using videos in their business. In this video I cover the 3 biggest that I've identified: lack of confidence, lack of equipment, and lack of time. ====================================== Join my free Facebook Group “The Art of Audience Attraction” to help entrepreneurs grow and engage with their audience: https://www.facebook.com/groups/audienceattraction ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue teaches you how to make and use video in your business to attract your audience, and increase social shares and engagement. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com.
Views: 32 Fuelblue
Cleantech's Future Is In Environmental Education
 
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Nobody is creating a future for clean tech or environmentalism in general. So we have to create that future ourselves. Part of my mission has always been to work to build that future - to foster a new generation of master stewards of our one and only planet Earth. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== We live in a time when confusion abounds. Clean is an often misused term. Climate change is denounced as a hoax. Our environmental protections are being stripped away. And education is being crushed. I produce a TV show designed to teach kids about our current environmental issues, and empower them to be a part of the solution, right now, at home and at school. Today, I am looking for clean tech companies that want to make video documentaries of your own environmental activity - whether it’s the work you do for your clients, or green initiatives within your organization. I want to showcase your issue, and your work to solve it. ====================================== Fuelblue is the Creative Consultancy for Cleantech. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. Plus, I'm an advocate for environmental education, and for the past decade I've been producing an original, educational TV show which streams into classrooms across the US and Canada. Agriculture Energy Environment Industry Transportation Water For more information, please visit http://www.fuelblue.com.
Views: 45 Fuelblue
The Story of “Us” | VLOG #7
 
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This week, I wanted to tell you a story. It’s the story of me and my take on entrepreneurship. It’s the story of us - my wife and family and me as we’ve designed our life and business on purpose. But mostly, it’s the story of US - all of us as entrepreneurs share a common story. The details may differ but the underlying foundation is known to all of us. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== As we all move through our days trying to market our businesses, reach more people, make videos, and service the clients and customers we have, it can sometimes be difficult to stay focused on the fire inside us that drove us to become entrepreneurs in the first place. And that can really hurt us in the long run because we end up reacting to stimuli around us, rather than pro-actively driving the direction of our lives and businesses. It’s happened to me before, and it’s certainly happened to you - to us all. It’s part of our story. But the full story should be that we re-focus our energy on that inner fire, and move forward with deliberation and confidence. Thats’ MY story. And I want it to be your story too. =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 44 Fuelblue
#Breakdown Cambridge Engineering's Awesome Video Strategy  | #DailyFuel 005
 
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This week on Friday #Breakdown, I cover the excellent video strategy used by Cambridge Engineering to deliver educational how-to videos to their B2B buyers, highlight their customers in video testimonials, and introduce their entire team by showcasing employees in videos about their own achievements at Cambridge. See Cambridge's strategy in action at their YouTube channel: https://www.youtube.com/channel/UClZUls167oAWsHt4bZd-c7w ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== #DailyFuel is a daily video series (Monday through Friday) where I cover the basics of B2B branding and marketing, as well as some deep thoughts on how to do it better than everyone else. ====================================== Fuelblue is the Creative Consultancy for Technical B2B. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years taking the hard to understand stuff you do, and turning it into candy for your prospects and customers so they not only get it, but know they need it. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. The gap between your expertise and their expectations is costing you money and lost sales. I close that gap, which helps you shorten your sales cycles, improve conversion and retention rates, boost customer satisfaction, and grow revenues. Engineering Manufacturing Aerospace Energy Environment Healthcare For more information, please visit http://www.fuelblue.com.
Views: 60 Fuelblue
The 3 People You Make Videos For | VLOG #5
 
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Do you worry about "giving away the farm"? In this vlog, I talk about why marketing is about giving freely, and why doing so is better for your audience and for you. I also describe the three distinct types of people who will watch your videos, and how giving of yourself freely is going to win over all three in different ways. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== Also in this episode, and quite unplanned, I ran into two snafus we will all run into when making blogs or videos, particularly when outside the comfort of our offices, homes, or studios. First, I was in public, and had to contend with people walking around me (how dar other people go to the beach!). Second, I had to deal with some wind issues. Sometimes, we don’t realize we had an issue until we’re all finished filming, and begin editing. A good solution to this problem in the future is not film on a windy day, or to get a really good microphone with a wind screen. ====================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 24 Fuelblue
The Gap Between You & Your B2B Audience
 
02:55
There’s a gap between you and your B2B audience - a disconnect between your expertise, and their expectations. It can cost you money, or time, or both. Here are the three main culprits that cause this gap. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== 1. They don’t see that you can solve their problem. While you’re focused on your solution, your prospects have their eyes set on the problem they struggle with everyday. They’re losing money and opportunities. They’re wasting resources. Whatever their issue is, it’s your job to connect the dots from their pain to your solution for them. They won’t do it themselves. And if they don’t see a clear connection between their issues and what you’re selling, they may completely overlook you. 2. They see your solution but don’t understand it A problem I see often is that B2B providers like you are so adept at your solution, you sometimes lack the ability to explain it to someone who’s not already an expert in your field. In this case, a B2B buyer may see that you have something to offer that can resolve their issues, but it’s over their heads. They may get there eventually, but you might have to deal with a prolonged sales cycle as you repeatedly explain things and answer questions that seem obvious to you. 3. They think they know the solution already This one can cause some problems because your customers and prospects may be coming into a situation with preconceived notions and assumptions that are incomplete, or just wrong. But you can’t just point out that they’re idiots - they usually don’t like that. You can’t correct them harshly, because you might lose the business no matter how right you are. But you also can’t allow them to continue under false assumptions, because they’ll never find a solution. You may find you deal with all three of these to varying degrees with different prospects. There is no easy button or one size fits all solution to fix it. You need to understand that the gap exists, what its underlying cause may be, and realize that it’s up to you to close it. Your prospects and customer won’t do it for you. ====================================== Fuelblue is the Creative Consultancy for Technical B2B. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years taking the hard to understand stuff you do, and turning it into candy for your prospects and customers so they not only get it, but know they need it. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. The gap between your expertise and their expectations is costing you money and lost sales. I close that gap, which helps you shorten your sales cycles, improve conversion and retention rates, boost customer satisfaction, and grow revenues. Engineering Manufacturing Aerospace Energy Environment Healthcare For more information, please visit http://www.fuelblue.com.
Views: 21 Fuelblue
Inspire Your B2B Audience  | #DailyFuel 003
 
05:41
It's not enough to create technical B2B content that explains what you do and for whom. Your audience wants to be inspired to solve problems, reach new heights, work with leaders, and bring passion into business. In today's video I give your 3 reasons/ways to inspire your audience. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== #DailyFuel is a daily video series (Monday through Friday) where I cover the basics of B2B branding and marketing, as well as some deep thoughts on how to do it better than everyone else. ====================================== Fuelblue is the Creative Consultancy for Technical B2B. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years taking the hard to understand stuff you do, and turning it into candy for your prospects and customers so they not only get it, but know they need it. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. The gap between your expertise and their expectations is costing you money and lost sales. I close that gap, which helps you shorten your sales cycles, improve conversion and retention rates, boost customer satisfaction, and grow revenues. Engineering Manufacturing Aerospace Energy Environment Healthcare For more information, please visit http://www.fuelblue.com.
Views: 7 Fuelblue
Think Big Part 1: Why It's the Key to Entrepreneurial Success
 
04:32
We’ve all heard this expression, probably more than once. For many of us, it’s one of those things people say so often, it’s lost all meaning. Well that’s too bad because big thinking is the key to success, and most of us have been thinking very, very small. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== OK, those were two pretty big claims, so I’m going to tackle them one at a time. Thinking big is the key to success. I’m going to assume people are typically within one of two mindsets. Either life is a big accident, and things just happen to you, or life is what you make it. There are no accidents, and you have the power to create and design your life - and therefore your business - through your thoughts. Now, if you are of the first mindset then this video will most likely aggravate you to no end, so you might want to leave. But if, like me, you believe in the power of the mind to create your life, then stick with me, cuz this is going to be fun. As entrepreneurs, we already think a bit differently than most people do, which is why we don’t have jobs. We decided to strike out on our own, forging our own path through life. And if we’re really, really deliberate, we are doing so by following our dreams and creating businesses doing things we like to do. You are thinking beyond the boundaries set up for you by society, or school, or your family, and designing a life and business that fits your needs. This is why thinking big is the key to success. Because in order to achieve success, you must first decide what success is for you personally. But most of us have been thinking very, very small. Something screwy happens to many of us on the way to success. Maybe your vision of success eludes you. Maybe you’re not making enough money, or you work too hard, or your business interferes with your relationships, or your health, or whatever. None of these problems were a part of your original big thinking. They stem from small thinking. And nearly all of us struggle with small thinking to one degree or another. Small thinking is the day to day crap that grabs hold of your attention, and keeps you from the big thinking. It’s what one of my clients lovingly calls the “goofy stuff” that seems to creep in and force you to divert your energy from your dreams and ambitions, to putting fires all day. If there is some “issue” in your life or your business that always seems to plague you, even though other people around you seem to have no problem with that particular subject, it’s always only because you are thinking small on that subject. There is no goblin in the dark throwing bad luck at you. There is no black cloud following you around. It’s your own thinking, creating the same annoying scenario over and over again. And it needs to stop. And in my next video, I’m going to share some ways you can do just that. Stay tuned. =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 51 Fuelblue
How To Get Your Team On Board With Your Video Strategy  | #DailyFuel 009
 
03:42
How do you get your team on board with your content ideas? You may want to create videos within the company to showcase your work and people, but you need willing participants. Here are 3 ideas of how to get them on board, and how not to. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== #DailyFuel is a daily video series (Monday through Friday) where I cover the basics of B2B branding and marketing, as well as some deep thoughts on how to do it better than everyone else. ====================================== Fuelblue is the Creative Consultancy for Technical B2B. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years taking the hard to understand stuff you do, and turning it into candy for your prospects and customers so they not only get it, but know they need it. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. The gap between your expertise and their expectations is costing you money and lost sales. I close that gap, which helps you shorten your sales cycles, improve conversion and retention rates, boost customer satisfaction, and grow revenues. Engineering Manufacturing Aerospace Energy Environment Healthcare For more information, please visit http://www.fuelblue.com.
Views: 9 Fuelblue
Video Basics - What They See  | #DailyFuel 008
 
04:19
Today, I cover the top 3 video-making basics when it comes to what your audience SEES - your camera, framing, and lighting. The barrier to entry in B2B video marketing is practically non-existent. If you have a smartphone, daylight, and a little bit of common sense, you can use video in your marketing. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== #DailyFuel is a daily video series (Monday through Friday) where I cover the basics of B2B branding and marketing, as well as some deep thoughts on how to do it better than everyone else. ====================================== Fuelblue is the Creative Consultancy for Technical B2B. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years taking the hard to understand stuff you do, and turning it into candy for your prospects and customers so they not only get it, but know they need it. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. The gap between your expertise and their expectations is costing you money and lost sales. I close that gap, which helps you shorten your sales cycles, improve conversion and retention rates, boost customer satisfaction, and grow revenues. Engineering Manufacturing Aerospace Energy Environment Healthcare For more information, please visit http://www.fuelblue.com.
Views: 14 Fuelblue
Entrepreneurs Need to Avoid This Marketing Mistake
 
04:20
Just because you see a particular tactic work for one entrepreneur on a given day, doesn't mean it's going to give you the same results. But why not? ====================================== Join my free Facebook Group “The Art of Audience Attraction” to help entrepreneurs grow and engage with their audience: https://www.facebook.com/groups/audienceattraction ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== It can be tempting to copy the tactics you see other entrepreneurs do to gain their success. But more often than not, there is much more to that person's successful moment than what appears on the surface. So much more went into it behind the scenes. And most entrepreneurs don't take that into consideration. =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 30 Fuelblue
Fear of Making a Mistake in Marketing | VLOG #3
 
08:41
Sometimes we allow fear to cause inaction. We’re afraid of making a mistake, so we do nothing. But in marketing, as in most things in life, this can be the biggest mistake. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== Today had to get up early, and that doesn't sit well with me. I spend some time with two of my friends and clients. Jeena Belil is a personal injury attorney here on Long Island, and she’s starting her own video efforts on YouTube and Facebook. We talked a little about some of the challenges and fears she faces in doing this, and the importance of keeping your car mosquito-free. Then my wife Laura and I meet with my buddy Tony Walker (he was in blog episode #1) and his girlfriend Sallie. Tony and I discuss the challenges of choosing how to allocate limited time and money to your marketing, as well as the proper size of spatulas and chimneys. You can meet Jeena at the website I made for her: http://jeenabelil.com And check out Tony’s comedy troupe: http://knockemdeadcomedy.com =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 42 Fuelblue
Give Up Control | #DailyFuel 001
 
02:18
Whether you’re the CEO, CMO, or marketing director, one part of your job is to project the brand image of your company to your audience. As a marketer, you may feel the impulse to control the conversation around your brand. I’m here to ask you to ignore that impulse. And in this video, I’ll explain why, and a little bit of the how. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== OK, what do I mean by control? Well, in the olden days, the Mad Men model ruled, and marketing was really just advertising. On the show Mad Men, we saw this in action with B2C brands, but the same principles applied to B2B brands. The company fully controlled the brand message. There was a one way conversation taking place, from the brand to the audience. Every word, image and nuance was force fed in a controlled manner either in print ads, radio spots, or tv commercials. The message was “this is what we do, take it or leave it.” In the age of social media and YouTube, you need to relinquish that control, and create more of a free exchange of ideas back and forth between your company and your audience. You don’t need to force the complete brand message, but you can craft and dictate the vision of the company. And then you project that vision outward through free content. You share your thoughts, ideas, accomplishments, and capabilities with your audience. Then allow them the opportunity to respond. Their response will let you know which parts of your vision resonate with them - so you should keep doing that - and which ones don’t - so you don’t. It used to be that your audience would see your ad, know you exist, and then need to call or visit for more information. Today, they want to figure out most of the information on their own, without needing to call you. So you need to decide “Am I going to give them that information freely, and start a conversation with them, and make their jobs easier? Or am I going to try to control the message, make it harder for them to solve their problems, and alienate them?” ====================================== Fuelblue is the Creative Consultancy for Technical B2B. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years taking the hard to understand stuff you do, and turning it into candy for your prospects and customers so they not only get it, but know they need it. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. The gap between your expertise and their expectations is costing you money and lost sales. I close that gap, which helps you shorten your sales cycles, improve conversion and retention rates, boost customer satisfaction, and grow revenues. Engineering Manufacturing Aerospace Energy Environment Healthcare For more information, please visit http://www.fuelblue.com.
Views: 17 Fuelblue
What Are We Waiting For?
 
04:09
When I started my business, the sky was the limit. It was obvious to me early in my career that my freedom and my future depended on me doing things my way. But the more I did things a certain way, the more that simply became the way I did things. How much of how I do things today is because it’s really how I want to do them? And how much is because it’s what has become comfortable and secure? ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/thisisfuelblue ====================================== I am not what you might consider a “normal” person. After getting a degree in graphic design, normal people would get a job at a design firm, and work their way up the corporate ladder. Normal people wouldn’t give up such a job in order to start their own design company. Normal people wouldn’t create a unique career making music, kids cartoons and other tv shows, and killer brand images for awesome clients. Something I’ve been thinking about lately, is the difference between security and freedom. When I was young, I was always a great student. School came pretty easily to me, and I had very little difficulty getting good grades. I was led to believe that my academic achievements would directly lead to equally satisfying achievements in my future career. I was taught that academic achievement guaranteed future financial security. It was a rude awakening when I found out the real world doesn’t actually work that way. The security of whatever job I had came at the cost of my freedom. I always had ideas that my bosses were not all that interested in implementing. Plus, my security was dependent on me doing things how they wanted, and only for as long as they felt I remained valuable to them. I had no control over my career, and no freedom to do the work I really wanted to do. I was lucky enough to figure out quickly that if I wanted to have the kind of career I dreamed about, I was going to have to create it for myself. When I started my business, the sky was the limit. Everything was a possibility. It was obvious to me early in my career that my freedom and my future depended on me doing things my way. But like any other, my own business was not immune to the laws of inertia. The more I did things a certain way, the more that simply became the way I did things. That’s why I’ve been thinking about security and freedom again lately. How much of how I do things today is because it’s really how I want to do them? And how much is because it’s what has become comfortable and secure? Even with all I do already that flies in the face of what is normal, there is much I’ve always planned for myself that I haven’t been doing. I have expansion plans for Fuelblue that I was hesitant to act on. I have had ideas for Planet Bonehead that I was nervous to implement. And I’ve had other business ideas that it just never seemed like I had the time for. And I’m sure if you’re watching this far, you are already thinking of the things in your own life or business you’ve been back burnering. “I’ll do that later when I have more time.” “We’ll start working on that once things settle down with this current crisis.” “We can’t do something like that! What will the “So and so’s” and “What’s their faces” think?" Sound familiar? What the heck are we doing??? What are we waiting for? We will never have “plenty of time”, and today’s fire to put out will usually have another right on its heels. What ideas have you been holding off implementing in your business? And what reasons have you been using for doing so? I’d like to know. Share your thoughts with me in the comments below, and please subscribe to Fuelblue TV. Thank you. =================================== Fuelblue creates new videos every Monday for small & medium business CEOs and entrepreneurs. Bobby Donohue discusses, branding and marketing strategies and tactics, as well as the business mindset needed for success. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 84 Fuelblue
How Important Is Video Marketing for Entrepreneurs? | VLOG #4
 
05:58
Very quickly I realized this VLOG is all about VIDEO marketing than anything else. Today I show you why I think this field is wide open and full of opportunities for every entrepreneur. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== So for anyone keeping track, I made no further progress on the office this week, and I'm still using the stock iPhone in my hand. I had some focus issues this episode. I'm using the better rear-facing camera so I get a better picture quality, I can't see the screen. It's a trade off, but I need to remember the auto focus issue in lower light. =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 63 Fuelblue
How Aerospace Brand Image Affects Employee Attraction & Retention
 
05:43
But more than talent, true progress and business leadership requires a team that is dedicated to the cause. And in this video, I’ll explain how your brand image can help you build that team, and rally them to your vision. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== Aerospace manufacturing had a boon in the mid 20th century. Back then, the arrangement between the company and its workers was very different. People would get a job, put in a solid effort for 30, 40 years, with the understanding there was a retirement package waiting to take care of them on the backend. Companies invested in infrastructure and people. There was little question if the company would move out of state, hire out of the country, or automate tasks to eliminate workers altogether. Today, the very people you need to build and maintain a winning team understand that those old ways don’t exist any more. So they’ve always got one foot out the door - looking for a better offer, better conditions, or a backup plan in case their current company no longer needs them. If you’re looking for ways to attract and retain better talent, and keep them engaged and focused on your brand vision and mission, you may be overlooking the importance of your own brand image. Now I seriously doubt there are many - if any - potential hires out there whose primary concern is how cool your logo looks, or the modern flair to your business cards. But consider for a moment what a brand image, and a logo, actually do. 1. They are proxies for the modernness of your company as a whole. Your company will attract good talent based in part on the relevance, stability, and longevity you project. They want to know they'll have a job next week, next year, next decade. They may not be able to articulate how your brand image makes them feel about their prospects for stability with you, but they will feel something. Their gut will be telling them something. A professional brand image will tell the story you want to portray. 2. Your brand image can project importance. People today understand that a job is more than just a place to get a paycheck. They want to be a part of something important. They want to be fulfilling something for themselves, and for others. Your brand image can portray the fact that your company manufactures this or that specific airplane component, or it can speak to the underlying mission of the company. Same company. Same product. Much different feeling. 3. You can retain your hard won talent by instilling pride and a sense of ownership. If people feel they have joined a team with an important mission, and that they are working to fulfill some bigger picture, they will want others to see it too. When they share with family and friends, or meet a colleague, vendor, or potential client, they understand that the way your company is presented to others is a reflection on them. A weak brand image creates a mental dichotomy - they want to express their excitement to be on this team, but have nothing to show externally. A professional brand image, on the other hand, provides them with visible, tangible proof that their excitement and dedication is warranted. People they interact with can get a sense of your company from them, and back it up with the visual proof provided by a powerful brand image. The leaders of your industry all invest in their brand image, and the mindset of their employees. They aren’t able to do it because they’re the big players. They’re the big players because they do it. The jobs people do, and the facts about your products or services, may be identical, but your ability to paint a picture of importance, relevance, and fulfillment are what sets you apart to find and nurture your dream team, or have a revolving door for employees. ====================================== Fuelblue is a branding and marketing agency specializing in video and web strategy for aerospace and defense B2B companies. I work with the owners and CEOs to create your brand image, create a web platform for marketing your business, and developing a video strategy to engage your audience. Fuelblue provides video marketing & branding services, as well as video marketing training and courses. For more info on working with me, please visit http://www.fuelblue.com.
Views: 19 Fuelblue
B2B Content Marketing Mistakes  | #DailyFuel 007
 
04:15
B2B Content Marketing is a long game strategy. But many companies make the same common mistakes with their content. In this video, I lay out what those mistakes are, and remind you to not do that. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv ====================================== #DailyFuel is a daily video series (Monday through Friday) where I cover the basics of B2B branding and marketing, as well as some deep thoughts on how to do it better than everyone else. ====================================== Fuelblue is the Creative Consultancy for Technical B2B. I'm Bobby Donohue, Principal & Creative Director at Fuelblue. I’ve worked with clients in technical fields like yours for 20+ years taking the hard to understand stuff you do, and turning it into candy for your prospects and customers so they not only get it, but know they need it. My unique talent is to take your complex, data-driven, jargon-heavy offering and explain it to your audience in a way they understand. The gap between your expertise and their expectations is costing you money and lost sales. I close that gap, which helps you shorten your sales cycles, improve conversion and retention rates, boost customer satisfaction, and grow revenues. Engineering Manufacturing Aerospace Energy Environment Healthcare For more information, please visit http://www.fuelblue.com.
Views: 14 Fuelblue
Think Big Part 2: How the Heck Do You Do It?
 
04:56
Big thinking is what creates greatness. It creates wealth and success. It creates art, and music, and great structures. It creates businesses, and cities; countries and empires. It creates inspiration, wonder, and awe. But how the heck do you do it? ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== It’s so easy to get distracted by the small things because they’re loud, and right in your face. Daily emergencies, and even just the mundane stuff you have to do everyday, can all seem much more important than they really are, in the moment. By contrast, the larger vision you have for your business remains quiet, and patient. It sits in the background, not making waves, and certainly not jumping around like some great big catastrophe might. But the daily stuff comes and goes. It’s fleeting. Sure, it’s always replaced by more daily stuff. Emergencies, and fires to put out, always attract more emergencies, and more fires to put out. And if you’re not careful, not deliberate - not awake - you might end up wasting weeks, months, years, or decades constantly working on the small stuff. Wondering why your business never achieved the lofty goals of your vision. =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 44 Fuelblue
Be You: 4 Tactics for Entrepreneurs
 
04:19
If you want people to love you, if you want an audience of raving fans who buy from you, and tell others about you, then you need to BE YOU, and make it crystal clear who you are, and what you’re about. Here are four ways every entrepreneur can do just that. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== Number one, create a customer avatar. Who are the people you really want to work with? That you really want in your life and your business? Trying to make your business as broad as possible to attract the widest audience possible is a huge mistake. Narrow the focus… a lot. Write down as much specific information about your best audience as possible. The real you, the authentic YOU, has a gift that this world desperately wants. But not everybody wants it. Only some people want it. Who are they? Specifically. Think about that, and write it down. Number two, be active in the places they’re active. You have a Facebook page? Now join a couple of groups - or start one your own - and begin having conversations with these people. If your business is local, go out and meet people in person. Attend events where your people are. The people who will be your biggest fans are out there waiting for you. Put yourself in front of them any and every way you can. Number three, speak their language. In anything you write, any video you make, or any speech you make - anything where words are coming out of your mouth - always speak directly to your biggest fans. Speak the lingo. Put yourself on the leading edge. Don’t water down your message so outsiders will understand you better. They don’t care. They’re not interested in you. They’re not buying anything. And they certainly won’t thank you for speaking generically. But your fans will recognize your message and will rally behind you. And number four, look the part. Your brand image, and your personal image need to be in sync with your audience. Again, don’t even think about making any part of your image more “typical” so you will appeal to a wider audience. You know what a wider audience means? It means more people but fewer fans. It means more prospects but fewer customers. It means more work but less satisfaction. It means people will like you, but very few will love you. The typical entrepreneur sees a market and tries to sell them something. But an authentic entrepreneur sees his own personal gift, his uniqueness, and creates a culture around it. Which is why there’s a fifth bonus tactic. Be your brand’s biggest fan. That avatar I mentioned a minute ago - hello, that’s you. You have to love what you’re doing. You have to love what you’re about. You have to love the culture you're creating. You have to love you. In order for anyone to engage with your brand, you need to be hyper-engaged. You need to eat, sleep, and breathe it. Nobody will ever care more about your brand or your business than you. So it’s got to be in you. You can’t fake this. Be. You. =================================== Fuelblue TV is a free video series for technical B2B CEOs and CMOs. Bobby Donohue discusses branding and marketing strategies to help such technical companies educate your audience, and engage with new and existing leads correctly, and nurture prospects from discovery to the sale. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 23 Fuelblue
Be YOU: The Entrepreneur Mindset of Uniqueness
 
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You only want to fill your life with things you love. So make your brand something that the right people can LOVE! Let your inner rock star come out. Let the people that don’t matter go. The ones who are left will be your people, and they will love you. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Fuelblue: https://www.facebook.com/fuelblueagency ====================================== We humans do an interesting thing… We assimilate. We try to blend in. We try to be “one of the gang” Fit into the crowd, so to speak. We feel intense pressure to do this from a very early age. Anything that isn’t considered mainstream, or hip, or cool… is ridiculed. Anything that isn’t socially acceptable is condemned. There’s a clear line drawn between what’s OK, and what’s not. And we all feel compelled to hide whatever parts of ourselves might be found on the “Not OK” side. In business, forget it. Entrepreneurs can be the worst. It’s bad enough you’re bucking the system by not getting a job with benefits and security. The least you can do is create a business that falls squarely on the socially acceptable, “OK” side of the line. Entrepreneurs feel extreme pressure to create a business that “fits in”… One that might cater to the largest possible audience, so as not to miss any potential customers. There’s a strong need to broadly identify your industry so that others can easily understand it. There’s a ridiculously strong desire to be sensible, and responsible. =================================== Fuelblue TV is a free video series for entrepreneurs. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs so you can create the life and business you want based on your core genius. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 40 Fuelblue
4 Levels to Your Offering
 
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Prospects in your world need to learn about you, see if you fit their needs, build some level of trust, and then make a decision to buy or not. To move them through this cycle, you need to create 4 levels to your offer. ====================================== Website: http://www.fuelblue.com Twitter: https://twitter.com/fuelblue Facebook: https://www.facebook.com/fuelbluetv Instagram: https://www.instagram.com/fuelblue ====================================== Level 1, you may have guessed, is free. Unless you’re Target, or Home Depot, or McDonald’s, chances are most people have never heard of you. That means most people aren’t going to have any interest in your core offering. But they will have a great interest in your knowledge. If you know how to solve their problems or relieve their pain, they will take notice of your videos, blog posts, LinkedIn updates, Facebook Group posts, and so on. By sharing your knowledge freely, consistently, and persistently, you will quickly amass a large number of people who begin to know and trust you. When they’re at this point, they’re ready for level 2. Level 2, I hate to tell you, is also free. But please realize “free” in these cases does not mean you receive nothing in return. It just means you don’t receive money, yet. At level 1 free, you build a reputation and gain their trust. At level 2 free, you get their contact information. Your level 2 offer is a free resource you give away in exchange for an email address. You then use that email address to send your prospects more and more free level 1 content. But you also get to ask for the sale on occasion. Which leads to level 3. Level 3 is not free. But it’s not your expensive core offering either. Sometimes, a prospect may like and trust you, and be willing to work with you, but might still be nervous to commit to your core level 4 offering. So offer them something smaller. It can be a sample of the core offering, or a customized report, or a trial run at a reduced price. Whatever it is, it’s something smaller, and less money that provides extreme value for them. Once you complete this, they’re now your customer, and moving on to level 4 becomes easier for them. Level 4, of course, is your core offering. After all this effort, your prospect is ready to commit to you. Now, once you get these 4 levels going, the effect is cumulative. You never want to stop offering the free level 1 and 2 content, because that will stop new people from learning about you and building trust. When you are consistent and persistent about sharing your knowledge and expertise freely in levels 1 and 2, you will always have an abundance of people ready for levels 3 and 4. =================================== Fuelblue is a free video series and vlog for entrepreneurs and SMB owners. Bobby Donohue discusses branding and marketing for innovative, forward thinking entrepreneurs. Fuelblue provides website design, marketing, and branding services. For more info on working with Bobby, please visit http://www.fuelblue.com. -~-~~-~~~-~~-~- Please watch: "3 Obstacles Stopping Entrepreneurs from Making Videos" https://www.youtube.com/watch?v=Awcx_18lWf8 -~-~~-~~~-~~-~-
Views: 37 Fuelblue