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AI for Marketing & Growth #1 - Predictive Analytics in Marketing
 
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AI for Marketing & Growth #1 - Predictive Analytics in Marketing Download our list of the world's best AI Newsletters 👉https://hubs.ly/H0dL7N60 Welcome to our brand new AI for Marketing & Growth series in which we’ll get you up to speed on Predictive Analytics in Marketing! This series you-must-watch-this-every-two-weeks sort of series or you’re gonna get left behind.. Predictive analytics in marketing is a form of data mining that uses machine learning and statistical modeling to predict the future. Based on historical data. Applications in action are all around us already. For example, If your bank notifies you of suspicious activity on your bank card, it is likely that a statistical model was used to predict your future behavior based on your past transactions. Serious deviations from this pattern are flagged as suspicious. And that’s when you get the notification. So why should marketers care? Marketers can use it to help optimise conversions for their funnels by forecasting the best way to move leads down the different stages, turning them into qualified prospects and eventually converting them into paying customers. Now, if you can predict your customers’ behavior along the funnel, you can also think of messages to best influence that behavior and reach your customer’s highest potential value. This is super-intelligence for marketers! Imagine if you could not only determine whether a lead is a good fit for your product but also which are most promising. This’ll allow you to focus your team’s efforts on leads with the highest ROI. Which will also imply a shift in mindset. Going from quantity metrics, or how many leads you can attract, to quality metrics, or how many good leads you can engage. You can now easily predict your OMTM or KPIs in real-time and finally push vanity metrics aside. For example, based on my location, age, past purchases, and gender, how likely are you to buy eggs I if you just added milk to your basket? A supermarket can use this information to automatically recommend products to you A financial services provider can use thousands of data points created by your online behaviour to decide which credit card to offer you, and when. A fashion retailer can use your data to decide which shoes to recommend as your next purchase, based on the jacket you just bought. Sure, businesses can improve their conversion rates, but the implications are much bigger than that. Predictive analytics allows companies to set pricing strategies based on consumer expectations and competitor benchmarks. Retailers can predict demand, and therefore make sure they have the right level of stock for each of their products. The evidence of this revolution is already around us. Every time we type a search query into Google, Facebook or Amazon we’re feeding data into the machine. The machine thrives on data, growing ever more intelligent. To leverage the potential of artificial intelligence and predictive analytics, there are four elements that organizations need to put into place. 1. The right questions 2. The right data 3. The right technology 4. The right people Ok.. let’s look at some use cases of businesses that are already leveraging predictive analytics. Other topics discussed: Ai analytics case study artificial intelligence big data deep learning demand forecasting forecasting sales machine learning predictive analytics in marketing data mining statistical modelling predict the future historical data AI Marketing machine learning marketing machine learning in marketing artificial intelligence in marketing artificial intelligence AI Machine learning ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/uk82DHcU7z8
Views: 13696 Growth Tribe
The Digital Skills Gap and the Future of Jobs 2020 - The Fundamental Growth Mindset
 
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We’ve reached a tipping point in the future of jobs 2020. The digital skills gap is asking for the development of a growth mindset! (Get all the latest free growth resources 👉 https://hubs.ly/H0dL7Fl0) Organisational roles are disappearing and being replaced by skillsets. The digital skills gap is ever growing. At its current pace, technology is outpacing human skills causing a gap in the skills demanded and supplied by in the job market. In the future of jobs, employers require you to know an ever growing number of new and ever-changing fundamental skills in order to use the technologies they've implemented. That’s where the growth mindset comes in...Master the fundamentals and you can master the rest. The future of jobs 2020: McKinsey published a report stating that 45% of ALL current tasks could be automated with PRESENT technology. The world economic forum estimates that 33% of jobs in 2020 didn't even exist yet. We don't even know what 1/3rd of people will be doing by then or what skill they'll need to have. It starts with having a growth mindset where you have the desire and the confidence that you can learn anything. Shift your thinking on how technologies will rattle, mutate, but ultimately ENRICH your work life. If you play your cards right, technology will make your worklife much better. The future of jobs 2020 The fact is that technology will actually remove boring repetitive jobs from your way... but only if you understand the fundamentals. And you have no excuse to do so. How can you stay relevant if you can't talk the lingo. Can you talk tech, can you talk APIs, can you talk code, can you talk data? Education systems are struggling to keep up with the skills demanded by future jobs..so train yourself and if you're an employer, train your people. Online and offline courses have never been more readily available or rich in content. Take your education in your own hands, learn to code, learn about behavioural psychology, automation tools, playing with data, user experiences, be curious… it's time to build something! Your greatest credential in this new era is your output of stuff, proof of your awesomeness. A website, a blog, a prototype, a simple data model... it's time to build cool stuff and showcase it! It's time to get shit done, time to develop your growth mindset. It's time for YOUR growth. _________________________________________ About us: Growth Tribe is Europe’s 1st Growth Marketing Academy. We are Europe’s source of Growth Marketing Education. Backed by Facebook, UvA and StartupAmsterdam. Amsterdam bound? Join a fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hacking-academy/ or (if you don’t have 3 months to spare) Join our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-academy/2-day-crash-course/ or (if you're too busy to join our academy but want to enroll in an evening course) Join our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-evening-course/ Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketing-course-london/ ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/Y9FOyoS3Fag -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 231499 Growth Tribe
How to Work Smarter Not Harder - Productivity Hacks (2018)
 
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At Growth Tribe we know how to work smarter not harder so we want to share our productivity hacks 2018 with you! We live by 6 time management principles that ensure we work smarter not harder and its these productivity laws that help us be more productive in 2018! We will show you how to get things done faster by implementing these time management strategies at work. These productivity laws will teach you how to manage time and be more productive in 2018. It's time to work smarter not harder. We follow these 6 productivity laws and time management strategies at work, every day: - Murphy's Law assumes every task will take more time than initially expected. - Pareto's Law states that 80% of results are produced by 20% of efforts. So know what to focus on. - Parkinson's Law says the more time you have to complete a task, the longer it will take to actually complete the task. - Laborit's Law tells us to prioritize difficult tasks for the earlier parts of the day. Do the easier tasks later. Brains are fresher in the morning. - llich's Law highlights that after a certain time spent on a task, our efficiency on that task decreases. Maybe stop and start again later. - Carlson's Law states that one task completed with full focus in one go takes less time than a task completed over several attempts. This is mainly due to mental switching costs. Link to Posters: http://grow.ac/ProductivityHacksPosters As well as these productivity laws for and time management hacks we will also look at: Time management strategies at work Time management principles Productivity Hacks Productivity hacks and tips Productivity laws How to be more productive in 2018 How to get things done faster Productivity Hacks for time management How to manage time ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/Khx47_If2GE
Views: 6833 Growth Tribe
How to Prepare Data for Machine Learning and A.I.
 
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In this video, Alina discusses how to Prepare data for Machine Learning and AI. Artificial Intelligence is only as powerful as the quality of the data collection, so it's important to prepare data for Machine learning correctly to ensure no data bias in the prediction models. We received a lot of questions about how much data someone needs to run a prediction model for a business, and how to avoid common mistakes in data collection for AI. The answer is you don't need big-data to run AI models and Machine learning models, it can be done with ‘medium-data’! It's also important to be careful with the quality of data collected for Machine learning and AI. Marketers must be careful, all the data that we collect for machine learning models can be subject to bias. This bias can fall into many categories, two common ones are selection bias and exclusion bias. And both types can affect the usability and relevance of your AI models and findings. Selection bias is when the group of users used for data collection is not like your target audience. Exclusion bias is when you've already collected your data, but you hold back bits of your information from your analysis. Artificial Intelligence reveals unexpected insights and good data collection is driven by knowing we're all subject to bias. So instead of only feeding a subset of your data to a machine learning model, dump it all in. Even the stuff you think is irrelevant. If it's irrelevant, the algorithm will ignore it. Just remember: - You don't need big data when you prepare data for machines learning & A.I. , you only need medium data. - Make sure that you try to avoid bias as much as possible when you collect data for A.I. This video covers: Artificial intelligence in business Data collection for A.I. Machine Learning Data Bias Big Data AI tools Selection bias Exclusion bias Prediction model bias Machine learning Artificial intelligence Algorithmic bias Preparing data for machine learning Machine learning models Preparing AI datasets ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/TK-2189UcKk
Views: 8410 Growth Tribe
The Difference Between A.I. and Machine Learning and Deep Learning
 
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There's a discussion going on about the topic we are covering today: what’s the difference between AI and machine learning and deep learning. (Get our free list of the worlds best AI newsletters right here 👉 https://hubs.ly/H0dL3qz0) Very frequently, press coverage and even practitioners of analytics use the terms Artificial Intelligence and Machine Learning interchangeably. Disregarding the difference between AI and machine learning and deep learning. However, these three concepts do not represent the same. In this video, we are going to break this down for you, giving you examples of use cases making the difference between ai and machine learning and deep learning more clear. Any device that perceives its environment and takes actions to maximize its chances of success, can be said to have some kind of artificial intelligence, more frequently referred to as A.I. More specifically, when a machine has "cognitive" capabilities, such as problem solving and learning by example it is usually associated with A.I. Artificial Intelligence has three different levels: Narrow AI: when a computer can perform one task much better than a human; this is where we stand nowadays. 2. General AI: when a machine can successfully perform any given intellectual task that a human being can too 3. Strong AI: when machines can beat humans in many of tasks. Machine Learning is a subset of AI. This is what most applications of AI in business rely on currently. Want to know more about how businesses are applying AI? Watch this video, in which we cover a list of them: https://www.youtube.com/watch?v=YOEFogy9VSQ&t=21s And finally, as a subset of machine learning, there’s Deep Learning. It is called “deep” because it makes use of deep artificial neural networks. Also discussed in this video: Difference between ai and machine learning Difference between ai and machine learning and deep learning Artificial intelligence Machine learning Deep learning Difference AI ML Difference AI machine learning Difference ai machine learning deep learning AI ML ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/q7bKMHdxtPU
Views: 25343 Growth Tribe
How To Implement A Growth Marketing Process (a.k.a A Growth Hacking Process) - The GROWS Process
 
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A growth hacking or growth marketing process will ensure you can experiment rapidly and find huge wins for your business. Plus, download our best Growth Hacking Tools 2018 👉 https://hubs.ly/H0dL8rY0 David Arnoux from Growth Tribe will take you through a step by step guide on how to implement a growth marketing process within your organization. Built from our original growth hacking process, the GROWS process allows teams and individial to adopt an experiment, iterative approach to growth. This video covers the following: - Introduction to growth hacking - Why growth hacking and growth marketing are taking over the world - Prerequisites to effective growth marketing (Business Model Canvas, Problem-Solution fit, Personas) - Building personas - The One Metric That Matters - Pirate Funnels - GROWS loops - Gather Ideas - Rank Ideas - Outline Experiments - Work work work - Study Results ** For a shorter version of this video see here: https://www.youtube.com/watch?v=GNdOV8vNCdA&t=22s ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 21260 Growth Tribe
What is Growth Hacking - Data Driven Marketing 2018
 
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The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation. The main difference with traditional marketing (vs growth hacking) is that whereas a marketer would only focus on driving traffic to a website or service a growth marketer or a growth hacker team focuses on the full customer journey… Will the user engage with the website” Will the user feel a “great first user experience” and understand the core value what we call the aha moment on their visit? Will they come back and use your product again? Or buy again? What pricing strategies can we experiment with? What can we upsell or cross-sell? So what is growth hacking and data driven marketing in 2018? It’s no longer just marketing. Onboarding customers and retaining them often involves a heavy hand on the development side.. It’s directly influenced by product and code.. Even at the very top of the funnel, growth marketers like to use code to come up with creative ways to generate traffic. We call this Engineered Marketing. This is a form of creative marketing. Choosing between the millions of combinations of marketing mediums and marketing messages. Once they’ve assured a steady flow of customers, enough to start running experiments, a growth hacker or a growth team’s job is to use data (both hard data and soft data) to track customers along their journey and begin to test and run experiments on how to increase conversions along the way. This usually takes quite a bit of customer empathy and behavioural psychology. What can we use from the fields of behavioural economics such as human biases and persuasion techniques to convert more customers faster. And finally… once you’ve tested and found out what works, it’s about coding that into your product or automating it into your processes. Marketing campaigns and gut driven decisions have been replaced with data driven experiments. Leading and disruptive companies need a scalable, easy to implement process of rapid experimentation… we’ve developed the GROWS process which we’ve outlined in this video: http://grow.ac/GrowsProcess What’s important here is that the fastest growing companies have realised that growth has to be imprinted within the company’s DNA. Why? For speed and scalability of growth.. Therefore using external consultants and external agencies to manage your growth just doesn’t cut it. Growth is too important to be externalised. It’s time to hire and train people on the right digital & psychological skills and empower them to execute independently whilst using the latest tools correctly…. Also discussed in this video: What is growth hacking data driven marketing 2018 the growth hacking mindset growth hacker marketing growth hacking growth marketing what is growth hacking growth hack customer journey marketing traditional marketing vs growth hacking user experience aha moment pirate funnel full funnel marketing rapid experimentation in marketing engineered marketing creative marketing ideas hard data soft data how to increase conversions coding marketing automation strategy behavioural psychology GROWS process digital skills digital skills gap how to implement growth cutting-edge growth hacking tools growth hacking tools how to become a technical marketer tshaped marketer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/khycfkmMovQ
Views: 12754 Growth Tribe
AI for Marketing & Growth #0 - Applications of AI in Business
 
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AI for Marketing & Growth #0 - Applications of AI in Business Welcome to our brand new AI for Marketing & Growth series in which we’ll get you up to speed on the applications of AI in business! This series is a you-must-watch-this-every-two-weeks sort of series or you’re gonna get left behind.. Artificial Intelligence & machine learning marketing waits for nobody! A.I. is a hot topic at the moment. But most of us don’t have a clue of the implications of it. In this series we’ll explain the most important concepts of AI for Marketing and AI for Growth to you on a bi-weekly basis starting with episode #0 - Applications of AI in Business! Artificial Intelligence is a marketers secret weapon right now, as even though it’s already in use in thousands of big companies around the world, most big opportunities have not yet been tapped. Now is the time to get ahead of the game and stay ahead by learning about the possibilities of AI for marketing & growth - unlocking the secrets of Artificial Intelligence marketing & machine learning marketing will give you a strong competitive advantage that only early adopters will hold! The applications of AI in business are plentiful, and in this initial episode of our AI for Marketing & Growth series we’ll introduce you to exciting new opportunities for marketers just like: Using psychographic personas to win elections Predictive analysis to forecast which products need re-ordering Algorithmic analysis for product recommendations Predicting Customer Lifetime Value Predicting churn rates Natural Language Processing Image recognition Excited?! So are we.. Don’t forget to subscribe to our channel to get a first look at our next episode - you don’t want to miss this series. Oh, and if you want to check out some of the articles mentioned in the video - here they are: 2:22 Did Trump Use AI to Win the Election? http://grow.ac/trumpAI 2:29 Amazon Uses AI & Big Data to Accelerate Profits - http://grow.ac/amazonAI 2:40 How Germany’s Otto uses AI - http://grow.ac/otto ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/YOEFogy9VSQ -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 8712 Growth Tribe
A.I. for Marketing & Growth - Where do I start?
 
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At Growth Tribe, we train business people in their first steps with A.I. for marketing and growth. In this video, we run you through the first steps of applying artificial intelligence and machine learning for marketing & growth. Just like the industrial revolution took us from 1 horse to 450 horses,  artificial intelligence  and machine learning are taking us from 1 brain to thousands of brains working with us to answer critical questions. A.I. can answer many questions for your growth and business. * How likely is that person on the website to sign up or buy our product/service? * How much is this customer likely to buy this year? * Who’s going to stop using your product? * What characteristics should you segment your customers by? * Or even, what are the personality traits of your customers? Now, although A.I. and Machine Learning can help answer all these questions, these applications are more or less mature. So, we’ve mapped out how mature or advanced each application is in the marketing and growth world. And, in the end, we’ll tell you what the must haves are, what the should haves are and the could haves.. At the very top we have predictive analytics. Predicting outcomes (often future outcomes) based on historical data. This allows marketers and business owners to predict a customer’s lifetime value, identify customers more likely to be loyal customers, predict if a lead is of good value or not and predict how much a customer is likely to be worth over his or her lifetime.. Reason it’s at the top? It quite easy to implement and it’s been proven very powerful. In this 2016 Forbes article, 89% of B2B marketers had it on their roadmap: https://www.forbes.com/sites/louiscolumbus/2016/01/24/89-of-b2b-marketers-have-predictive-analytics-on-their-roadmaps-for-2016/ Next up is clustering and customization. Also referred to as unsupervised learning, which is basically being able to uncover patterns from large sets of data. Patterns that your human brain can’t see. In our case, we use it to identify patterns of the most important characteristics that differentiate customers into segments. Based on this segmentation, you can then tailor content to customers. This is what we call customization or advanced personalisation. Recommendation engines come in at third. Recommendation engines are usually built through a healthy mix of the two discussed above. Although they’ve been popularized by Amazon and Netflix, they are not a mature form of A.I. for marketing.. We also see that many ecommerce, media, transactional and content companies still build recommendation engines by hand. Natural Language Processing (or NLP as we call it), is basically asking algorithms to understand and sometimes reproduce human language. The applications in marketing and growth are already quite interesting although not as mature. We currently use NLP to see what customers say about us and our competitors and obtain an indication of how a customer is currently feeling on a chat. It’s also being used by some companies to create content like business articles or product descriptions. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/Ra_yTQnhf_8
Views: 5976 Growth Tribe
How To Be a T-Shaped Marketer - 15 Necessary Skills
 
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Introducing the new T-Shaped Marketer - 15 Necessary Skills! Is your skill-set cutting edge? How do you rank on these 15 necessary skills? TAKE THE QUIZ: http://grow.ac/TshapedSkillsQuizYT If you’re a marketer, growth hacker, technical marketer, product owner, or just alive and employed - you need to be more technical, more creative in marketing, data-driven & psychological than ever before. We’ve entered a new way of working. Why? Because as the technical marketing and technology landscape evolves, so too does the skillset required of so-called ‘full-funnel marketers’. Those who have a grasp on the new skills necessary to master to stay relevant are known as T-Shaped Marketers. But the question remains - How to Be a T-Shaped Marketer? We’re not saying there’s a magic formula, but you could start with these 15 necessary skills. * Hint* A T-Shaped Marketer is focused on staying up to date on new trends, new tools, and especially, the new ways of working.. For years we’ve helped define and train T-Shaped Marketers and we’ve seen them become a company’s secret weapon. But as T-Shaped Marketers become more and more important, the landscape continues to evolve and we see the skillset of a T-Shape Marketer increase.. which is why we update the t-shape player on a yearly basis - and this is our updated T-Shaped Marketer for 2018! Also discussed in this video: marketing automation tools data-driven marketing creative marketing ideas the education system is flawed retention ratio landing page optimization growth hackers how to become a technical marketer full-funnel marketing new ways of working technology landscape consumer behaviour in marketing API machine learning customer acquisition channels customer lifecycle Coding People with these skills, right mindset, and a suitable process are a rare breed. Do you tick all the boxes? ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/PdFU1GntEVs
Views: 5795 Growth Tribe
Growth Hacking Tools, Techniques & Secrets for 2017 - Growth Insights #1
 
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In this brand new video series we will share growth hacking secrets for 2017, growth hacking tools and growth hacking techniques on a tri-weekly basis. Download all our best Growth Hacking Tools for FREE 👉 https://hubs.ly/H0dL0WS0 The Growth Insights series is our new jam-packed, fast-paced video format in which we’ll introduce you to the growth tools, techniques and secrets for 2017 our team has come across over the past few weeks. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth. 0:26 - “It’s not AB, it’s AI” - setient.ai - http://www.sentient.ai/ 0:57 - Ton Wesseling (@tonw) of @OnlineDialogue - https://onlinedialogue.nl/ 0:58 - Sentient.ai demo webinar with Ton Wesseling - watch it here: http://www.sentient.ai/webinars/ 1:01 - Peep Laja (@peeplaja) of @ConversionXL - https://t.co/UkDKwfQ7bV 1:02 - Sentient.ai demo webinar with Peep Laya - watch it here: https://conversionxl.com/artificial-intelligence-webinar/ 1:19 - GMass - http://www.gmass.co/ 1:41 - goodemailcopy.com - does exactly what it says on the box! - http://www.goodemailcopy.com/ 1:46 - AdParlor - http://admocks.adparlor.com/#facebook/website_clicks/carousel 1:56 - Amplitude - https://amplitude.com/ 2:23 - responsivewebdesigntester.com/ 2:37 - Link Miner - add chrome extension here: https://chrome.google.com/webstore/detail/linkminer/ogdhdnpiclkaeicicamopfohidjokoom?hl=en 2:58 - Seed Keywords - http://www.seedkeywords.com/ 3:04 - Dexi.io - https://dexi.io/ 3:14 - Amplitude’s Product Analysis Playbook - https://amplitude.com/blog/2017/02/15/product-analytics-playbook/ 3:25 - Chatbots are Taking Over the World article - https://medium.muz.li/the-ultimate-guide-to-chatbots-why-theyre-disrupting-ux-and-best-practices-for-building-345e2150b682#.i3ng1sxhy 3:35 - How to build Chatbots without Coding - Motion (http://motion.ai/), Chatfuel (http://chatfuel.com/), Flowxo (http://flowxo.com/), Api (http://api.ai/) 3:41 - “Machine Learning is Good News for us Marketers” - Read article here: https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/gilpress/2016/11/21/artificial-intelligence-ai-and-the-future-of-marketing-6-observations-from-inbound-2016/&refURL=&referrer=#5b8f9dcb441dhttps://www.forbes.com/sites/gilpress/2016/11/21/artificial-intelligence-ai-and-the-future-of-marketing-6-observations-from-inbound-2016/#5b8f9dcb441d 3:59 - Article: The Simple Economics of Machine Intelligence https://hbr.org/2016/11/the-simple-economics-of-machine-intelligence 4:03 - Free Coursera Machine Learning course - https://www.coursera.org/learn/machine-learning 4:11 - Preparing for the General Data Protection Regulation (GDPR) - 12 steps to take now - https://brownglock.com/library/2016/03/18/preparing-for-the-general-data-protection-regulation-gdpr-12-steps-to-take-now/ 4:39 - FaceBook Ad Categories - full list - https://www.propublica.org/datastore/dataset/facebook-ad-categories 4:41 - Bubble.is - https://bubble.is/ 4:45 - CodeFree.co - https://codefree.co/ 5:25 - Pre-suasion by Robert Cialdini - Buy here: https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01C36E2YS YOUR 200$ DISCOUNT TO Conversion XL Live: growthtribe Find tickets here: http://growthtri.be/CXL ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/jWSxE9wqy1c -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 26462 Growth Tribe
Marketing Automation Tools, Content Marketing Tools & AI Content Creation - Growth Insights #4
 
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Welcome back to Growth Insights! In this episode we will share Marketing Automation Tools, Content Marketing Tools & AI Content Creation and more on a tri-weekly basis. Growth Marketing is not only for startups but for anyone whose north is GROWTH! In this episode, focused on Marketing Automation Tools, Content Marketing Tools & AI Content Creation, we share automatic lead scoring playbooks, youtube tools that will help you if video is part of content strategy, and trends in AI. Every video will contain the latest growth marketing tools, techniques and secrets that our team and community have come across. In this particular episodes we talk about Marketing Automation Tools, Content Marketing Tools & AI Content Creation mostly. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth. If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below: 00:29 - Lumen5 - http://lumen5.com/ 00:52 - Quuu - https://www.quuu.co/ 01:07 - TubeBuddy - https://www.tubebuddy.com/ 01:30 - Growth Hacking & Politics - https://www.lesechos.fr/idees-debats/cercle/cercle-156218-les-5-techniques-quutilise-emmanuel-macron-pour-disrupter-la-classe-politique-francaise-1219296.php 01:53 - Articoolo - http://articoolo.com/ 02:21 - MarTech Advisor stating that 50% of all marketing jobs will be replaced by machine intelligence - https://www.martechadvisor.com/articles/marketing-technology/study-half-of-marketing-jobs-will-be-replaced-by-machine-intelligence/#.WP529-O2z3Q.twitter 02:34 - Wide gap in technical competence (specfically data related) within companies - http://www.bradfordcross.com/blog/2017/3/3/five-ai-startup-predictions-for-2017?utm_content=bufferf19f4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer 02:55 - Clearbit & Madkuku Playbook for Lead Scoring - https://clearbit.com/books/data-driven-sales/automated-outbound-sales 03:17 - Good Sales Emails - http://goodsalesemails.com/ 03:32 - PixelBlock - https://chrome.google.com/webstore/detail/pixelblock/jmpmfcjnflbcoidlgapblgpgbilinlem?hl=en 03:39 - Why Data Is The New Oil - http://www.economist.com/news/briefing/21721634-how-it-shaping-up-data-giving-rise-new-economy 03:45 - Drift - https://www.drift.com/ 03:51 - Drift’s Leadbot - https://blog.drift.com/rapidminer-case-study/ 04:04 - Madkuku SaaS MRR Simulator - https://www.madkudu.com/simulator 04:13 - Digital Marketing Tools 2017 Infographic - http://www.smartinsights.com/wp-content/uploads/2016/03/Digital-Marketing-Tools-2017-1.jpg 04:24 - Playbook: How to scrape all the attendees of conferences - https://docs.google.com/document/d/1HtUr4EAJGLn5vau-ZBTpI8MF_lLtoOyjJHx563Uza0c/edit 04:40 - Andrew Chen Resources: https://drive.google.com/drive/folders/0B_tiw5ShyV1kOGJxVHJrX2ZsaGM 04:51 - Planned vs Linear Reading - http://codecapsule.com/2017/05/06/planned-reading-the-trick-for-reading-nonfiction/ 05:05 - How long does it take to rank in Google - https://ahrefs.com/blog/how-long-does-it-take-to-rank/ 05:22 - Attribution App - https://attributionapp.com/ 05:34 - Stanford Startup School Lectures - https://www.youtube.com/playlist?list=PL11qn6zM2Y3aK3gGWZSaadL8HTZE2_6-U 05:41 - VP of Growth @ Facebook, Alex Schultz, on why Retention is key to your growth - https://www.youtube.com/watch?v=URiIsrdplbo&index=9&list=PL11qn6zM2Y3aK3gGWZSaadL8HTZE2_6-U&t=12s ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/ZfR1XO5inbo -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 10611 Growth Tribe
AI Impact on Jobs & the Skills of the Future
 
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Recently, we’ve been hearing a lot of talk about AI impact on Jobs and what the skills of the future will look like! In this video, we are going to explore what the AI impact on jobs will be, identify which jobs in the future will be affected by automation and discuss how we can resist AI taking our jobs by developing the skills of the future! We start by looking at how AI for business is going to impact the future of work, and more specifically, identify which jobs will be impacted by the business application of artificial intelligence and automation in the next few years… We then ask the question - can businesses, workers, and social institutions pace in the same direction as AI and how can businesses help workers learn the skills of the future? It’s a thought-provoking topic but the answer may lie in lifelong learning. The skills of the future will be constantly evolving, to stay ahead and protect our jobs from automation in the future workplace we must to, constantly evolve! Topics covered in this video are: AI impact on Jobs Skills of the future Skillsfuture ai and jobs jobs in the future ai taking jobs job automation lifelong learning future of work Automation automation taking jobs future workplace AI Artificial Intelligence _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/B5l_vNEcFWg
Views: 4963 Growth Tribe
GDPR Implications for Marketers
 
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GDPR comes into effect in May 2018, but what is GDPR? and what does ensuring GDPR compliance mean for Marketers? The EU GDPR for Marketing means change. First of all, Marketers must now get permissions from users to hold their email and personal data. No more soft-opt in forms, you must now get much stronger consent from 'hard opt-ins'. Secondly, customers must be able to easily access their personal data, see what data you have about them and ask for it to be deleted if necessary. This could mean including unsubscribe links on your email marketing campaigns and giving customers access to which data you have about them and where they can delete it. Finally, Marketers should only ask for data they actually need. The idea is that Marketing teams should only focus on collecting data they really do need. Your UX designers and data scientists will thank you! GDPR 2018 will affect any Marketers and Marketing teams targetting customers in the EU - this could be Marketers, Product Owners, Lead Generators, Marketing Automation Experts and anybody that has an interaction with the customer. Join David as he explains in more detail about the GDPR Implications for Marketers and how some marketing tools used for lead generation and email guessing may be hit hard. If you don't comply with GDPR it can hurt a lot! The fines are up to 4% of your global annual turnover or 20 million, whichever is greatest. 0:35 https://www.superoffice.com/blog/gdpr-marketing/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/2TQ7JwN84vI
Views: 6026 Growth Tribe
Instagram API Changes: The Danger of Relying on a Single Channel
 
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In this weeks video, we will take a look at the recent Instagram API changes and how this has highlighted the danger of relying on a single channel! Michelle (https://www.linkedin.com/in/michelemaxinedebruyn/) was recently asked to add the Instagram API to one of her client’s websites. Whilst searching the documentation to find a solution for her client she came across a source that stated the Instagram API had been taken down... The interesting part of this discovery was not only the fact that it was going to be taken down but the discussion that followed. Among the comments, there was one in particular that caught her eye. A developer had built projects that depend entirely on the existence of Instagram’s APIs... “Are you guys really deprecating the Public Content function?!? I mean, we’ve got clients who spent lots of time and money developing an application that uses that. Are you telling me they wasted their time and money?” This is a classic case of a single point of failure: when something is so reliant on one source, that if you take away a single factor, it all falls apart. Marketers often depend too much on single channel making them vulnerable to situations like these. What if Google, Facebook, Instagram or email clients decide to change the rules? _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! http://course.growthtribe.io/2-day-ai... or Apply for the world’s 1st Growth & A.I. Traineeship https://course.growthtribe.io/growth-... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/J7tnmbRbYIs
Views: 1942 Growth Tribe
Lead Generation Techniques & Data Visualisation Tools - Growth Insights #5
 
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Welcome back to Growth Insights! In this latest episode (number 5 already?!) we’ll be sharing Lead Generation Techniques & Data Visualisation Tools - Growth Insights #5. The Growth Insights series is our jam-packed, fast-paced video format in which we’ll introduce you to the growth tools, techniques and hacks our team has come across over the past few weeks. All under 7 minutes on a tri-weekly basis. This particular episode focuses on Lead Generation Techniques & Data Visualisation Tools. If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below! 0:16 - Dux Soup https://www.dux-soup.com/ 0:37 - Grouply https://grouply.io/ 0:54 - Revealbot https://revealbot.com/ 1:18 - Instanobel https://www.instanobel.com/ 1:29 - Data Gif Maker https://datagifmaker.withgoogle.com/ 1:43 - Free open Slack channels a plenty! http://bit.ly/1000slack 1:55 - Chatviz https://moovel.github.io/teamchatviz/ 2:08 - Statista’s Referral graph http://bit.ly/2qusuUI 2:10 - Chart: How much time adults spend online http://www.kpcb.com/internet-trends 2:53 - Ecommerce benchmarks analysis http://bit.ly/2t1PFL2 3:10 - Add this to the end of a competitor’s shopify store URL to see their top selling products: /collections/all?sort_by=best-selling&page=1 3:41 - Referral traffic: search vs browse http://bit.ly/1MrgOV9 3:58 - Create a brand identity in 60 seconds with http://www.hipsterbusiness.name & https://builtbyemblem.com/ 5:13 - How important is retention? Read: http://bit.ly/1xH1n5b 5:26 - Data visualisation tool https://lists.design/ 5:40 - Andy Carvell’s push notifications quadrant http://bit.ly/2sIJecx 6:30 - Sign up for our first beta AI course here: grow.ac/aicourse 6:34 - Don’t forget to subscribe! https://www.youtube.com/channel/UCj6owuAZrJNsjQzc2ZtILIw?sub_confirmation=1 In this episode of our Growth Insights series we also cover: - lead generation automation - Facebook ad automation - AdWords automation - instagram automation tool - Instanobel - data gifmaker - public slack groups - community visualisation - referral traffic trends - E commerce benchmarks - competitor analysis hacks - how to create a brand identity in 60 sec - brand identity tools - data visualisation - push notifications framework ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/-1mMoO0UZ_E -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 8589 Growth Tribe
Bootstrapping Side Projects To Profit by Pieter Levels, Nomad List Founder
 
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-*WELCOME TO A NEW AGE. THE AGE OF ENGINEERED MARKETING*-- Download our best Growth Hacking tools list for FREE 👉 https://hubs.ly/H0dL4qf0 About the talk: The days of ‘Mad Men’ Marketing agencies and large hocus-pocus campaigns have long gone. We all know that. But what if Direct Marketing is slowly going into extinction all together?! Marketing is becoming more and more value-focused. Nobody cares about your ‘genius’ campaigns, they care about the value you can create for them. ‘Give, give, give..then, and then only, ask for something in return’ is the new doctrine floating over Marketing. Content has done the honours of introducing us to this doctrine. However, we can take this concept so much further.. Engineered Marketing has ushered in a new era of data and tool-based marketing. Engineered Marketing aka Side-Project Marketing is all about building small tools and resources of high (yet free) value... Attracting customers by taking their needs seriously instead of assuming they’ll fall for your ‘genius’ ad campaigns. About the speaker: Pieter Levels: Entrepreneur. Nomad. Developer. Designer. Pieter Levels is the ‘guy who launched 12 startups in 12 months’. He’s an execution machine who’s created ‘a tiny personal hyperfast incubator’ for himself. Needless to say, he knows how to ‘get sh!t done’. Levels is most famous for Nomad List. A list of the best cities to live and work remotely for digital nomads. A nomad himself, Pieter travels to work across the world while bootstrapping companies. He’s also currently working on the finishing touches of his book, MAKE, on ‘bootstrapping a startup from idea and launch to growth and monetization without money’. Speaker Links: https://twitter.com/levelsio https://nomadlist.com/ https://makebook.io/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 27960 Growth Tribe
Data Analytics Mistakes to Avoid | Data Driven Marketing
 
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Today we’re going to break down the 3 major data analytics mistakes that lead to misleading results in your data driven marketing, this can ultimately affect the growth of a business! Data is becoming more and more available, so data driven marketing is becoming easier and more essential! But without good data analytics, your conclusions can become misleading! Even with good quality data, we find people make frequent data mistakes in their rapid experimentation process! These are due to both inexperience with data analysis and a pressure to report significant findings to the rest of the business. How to Prepare Data for Machine Learning and A.I. video 👉https://youtu.be/TK-2189UcKk Link to data fallacies article 👉https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf The 3 Major Data Analytics Mistakes to Avoid in Data Driven Marketing: 1. Data Dredging Data dredging is repeatedly testing the new hypothesis against the same sample data until you finally find some significant results. This is common in cases where we test lots of different variations of a website or product, often with ab testing copy, calls to actions etc. When following the conventional level of significance, which is 5%, the risk is that 5 random variations could be significant. This is called the false positive risk or error of type 1. 2. False Causality The second data analytics mistake to avoid is false causality. Remember, Correlation is not equal to causation! This is why we run ab testing and multivariate testing. We always want to compare the performance of new ideas with the business as usual control group. At Growth Tribe, our growth process encompasses both machine learning steps to predict customer behavior in the pirate funnel but also the causal inference is given by experimentation. This is basically the data science definition of growth hacking! Machine learning can help us find the correlations but you should also test if there is a causal effect between out idea and the growth metric! 3. Overfitting in Machine Learning The last data analytics mistake is overfitting in machine learning. More complex algorithms can become overly tailored to the data. It can lose its generalization power to predict future cases. Different to statistical analysis, in machine learning, we have to keep a smaller portion of the sample to test how the model will perform when looking at new cases. If the accuracy is lower in the test set than compared to the training set then the model is probably suffering from overfitting. To prevent overfitting in machine learning we can apply regularization techniques. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/cmTdTtQR3G0
Views: 1676 Growth Tribe
Pre launch Marketing Campaign & Sales Funnel Strategy by Sujan Patel
 
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Sujan Patel gave us a hands-on workshop on how to create a Sales Funnel Strategy and run a successful Pre-Launch Marketing Campaign. Follow this strategy to increase the benefits of your Pre-Launch Marketing Campaign and find out how to create a Sales Funnel Strategy that works best for you. Sujan, is the Founder of Webprofits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tool for sales and marketers, and a renowned expert in Pre-Launch Marketing & Sales Funnel Strategy creation. This talk was given during Amsterdam’s Growth Marketing Conference at Growth Tribe. You'll learn how to identify your channels of growth, understand your sales funnel, focus on the parts of your sales funnel that drive growth and also learn to identify the weaknesses within your sales funnel. This talk centres around, launch marketing, pre-launch marketing, sales funnel strategy, stages and sales funnel marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Sujan is a leading expert in digital marketing. He is a hard working & high energy individual fueled by his passion to help people and solve problems. Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. Sujan is an avid writer and to publications such as Forbes, WSJ, Inc and Entrepreneur Magazine. In his 13 years in digital marketing Sujan has helped companies like Salesforce, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses. You'll learn how to get your first 1000 customers with no marketing budget. He'll cover pre-launch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies. Topics discussed include: content marketing tips & tactics funnel marketing bullseye framework influencer marketing community management cold email campaigns a/b tests launch marketing tips nps survey secondary SEO ------------------------------------------------------------- Speaker links: Twitter: https://twitter.com/sujanpatel LinkedIn: https://www.linkedin.com/in/sujanpatel/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/F2CsNSuxGo8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 11572 Growth Tribe
Can Machines Be Better Than Us? - A.I. for Business (Episode #1)
 
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Welcome to our brand new series AI for Business. We start by asking the question can machines be better than us? There are many applications for Artificial Intelligence in business and marketing but some AI technology is more mature than others. So, should you adopt AI? In this video, we look at the developments of AI in business, the future of marketing and how far Artificial Intelligence has come as a marketing tool. In this first episode, we will look at the business applications of image recognition and natural language processing, if it’s currently better than humans at executing the tasks and the benefits of early adoption. We start by looking at the most mature and widely used area of AI for business which is predictive analytics. Here, there are very mature areas like lead scoring, customer segmentation and CLTV prediction. We then go on to explore other areas like natural language processing, Psychographic personas and image recognition that are still relatively underused and less mature. To actually assess the potential of these technologies to reshape the future of marketing practice we must compare the performance of these technologies to those achieved by a group of skilled humans when they perform the same task. In simple terms, can a machine be better than us? For natural language processing and image recognition for business, this is not that clear-cut yet. Topics covered in the video include: AI for business Can Machines be better than us Marketing application of AI Should you adopt AI Artificial Intelligence AI in business Marketing tool Development of AI AI for business Customer segmentation Psychographic marketing Image recognition AI technology Future of Marketing Bayes Error Image recognition for business Natural language processing AI for non-coders Cloud AutoML Lead scoring CLTV prediction _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Apply for our fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hack... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/_JBQYVXkTfg
Views: 2757 Growth Tribe
Productivity Skills and Tools You Should Learn Right Now (2018)
 
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To stay productive there are productivity skills you should learn right now and productivity tools you should use daily! In this video, we explore productivity skills you should learn right now and productivity tools for 2018. We found that the Digital Skills Gap also applies to personal productivity. There’s an increasing gap between people who get things done fast vs. people who are constantly distracted & lagging behind. Research done by 80,000 hours shows that learning how to learn and personal productivity are some of the smartest skills you should learn right now. When learning something new at Growth Tribe, we’re always working with a personal productivity system, essentially, the process for productivity: First, we learn the Mindset - then Process - then Skills - and at last the Tactics. In this video Jim (Linkedin - https://www.linkedin.com/in/jimgroenen) also looks in more detail at the skills for productivity, how to plan your week, how to use workflowy, the Pomodoro technique and even handy MacBook shortcuts! Bonus: If you want to start to improve your productivity every day, the best thing is to develop small habits that will lead to a big impact over time. Please make sure to comment and share any tips and tools you use to get work done and improve your productivity! Tools covered: Article - https://80000hours.org/2016/03/which-skills-make-you-most-employable/?source=email&uni_id=0&utm_source=80%2C000+Hours+mailing+list&utm_campaign=9b66f2e459-WP_october_research_newsletter&utm_medium=email&utm_term=0_43bc1ae55c-9b66f2e459-351158573 Rescuetime - https://www.rescuetime.com/ Toggl - https://toggl.com/ Workflowy - https://workflowy.com/ Eisenhower Matrix - http://www.eisenhower.me/eisenhower-matrix/ Do way, way, more in Workflowy - https://blog.workflowy.com/2016/11/11/workflowy-book-screencasts-webinars/ Pomodone - https://pomodoneapp.com/ Befocused for Mac - https://itunes.apple.com/us/app/be-focused-focus-timer-goal-tracker-for-work/id973134470?mt=12 Copyclip 2 - https://fiplab.com/apps/copyclip-for-mac Textexpander - https://textexpander.com/ Spectacle - https://www.spectacleapp.com/ Gifox - https://gifox.io/ Bettertouch Tool - https://www.boastr.net/ Newsfeed Eradicator - https://west.io/news-feed-eradicator/ Franz - https://meetfranz.com/ Mixmax - https://mixmax.com/ Coach.me - https://www.coach.me/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/pJr9bmQTHgg
Views: 4101 Growth Tribe
How to Grow Your Podcast Audience by Eric Siu
 
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How to Grow Your Podcast Audience by Eric Siu During Amsterdam’s Growth Marketing Conference we had a talk on How To Grow Your Podcast Audience by Eric Siu. As well as giving tips on how to start a podcast, Eric shares his tactics on how to grow your podcast audience. Watch this short but informative video if you want to learn how to grow your podcast audience. Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Salesforce, Amazon and Nordstrom to help scale their revenues using a combination of SEO and advertising strategies. Eric Siu is a renowned expert in How to start a podcast and how to grow your podcast audience. This talk was given during Amsterdam’s Growth Marketing Conference on May 12th at the Growth Tribe Academy Campus. Growth Marketing Conference had its first continental European event in partnership with the Amsterdam and UK based digital skills training company, Growth Tribe, who also brought the Growth Marketing Conference to London on May 9th . Speakers at the event included Dennis Yu of Blitzmetrics, growth hacking extraordinaire Sujan Patel , SEO expert Clayton Wood and Eric Siu of Single Grain. Eric also co-hosts the daily 'Marketing School' podcast with Neil Patel and ‘Growth Everywhere’, a marketing podcast in which he dissects growth levers that help businesses scale. Guests from the podcast include former Echosign founder Jason Lemkin, Eloqua co-founder Mark Organ, Andy Johns (Growth at Wealthfront, Facebook, Quora, Twitter) and more. He contributes to Entrepreneur Magazine, Business Insider, Forbes, Fast Company, Time Magazine and more. What you’ll learn from this talk: Podcasting Tips & Tricks How to Grow a Marketing Podcast How to Start a Podcast Podcast Advertising tips Podcast Promotion How to Hack Podcast Growth How to Grow Your Podcast Audience ----------------------------------------------------------- Amsterdam bound? Apply for our fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hack... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/tPJGkHnNdIo -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 3676 Growth Tribe
Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8
 
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Welcome back to our latest episode of Growth Insights - this one’s all about Artificial Intelligence Tools & Cold Emailing Tips! Growth Insights is the only series that updates you on all the latest tool, tactics, articles and tips in the world of Growth Hacking - get up to speed on Artificial Intelligence Tools & Cold Emailing Tips all in just 7 minutes. With a focus on google adwords, artificial intelligence tools, geo fences, advanced analytics techniques and buzzsumo content marketing, Growth Insights #8 takes a look under the hood of Artificial Intelligence Tools & Cold Emailing Tips! Want to automate your Facebook marketing? Stay tuned! A new Growth Insights will be published every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth! If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below! 0:18 http://zen.bid/ 0:58 paveai.com 1:22 https://www.onradar.com/ 1:43 buzzsumo.com 2:10 hunter.io 2:18 https://snov.io/ 2:32 serpdigger.com 2:45 neverbounce.com 2:53 litmus.com 3:03 https://mailshake.com/ 3:17 qwilr.com 3:36 botletter.com 4:00 typeform.com 4:19 Credit card generator - credit-card-generator.2-ee.com 4:35 productgraveyard.com 4:46 ghostery.com 4:53 whatruns.com 5:07 fblikeinviter.com 5:28 “84% of executives believe AI will allow their organisation…” https://hbr.org/cover-story/2017/07/the-business-of-artificial-intelligence 5:55 Our brand spanking new AI series! https://www.youtube.com/watch?v=YOEFogy9VSQ 6:05 https://tone-analyzer-demo.mybluemix.net 6:23 dareboost.com 6:45 shopifystash.com 6:55 Javascript retargeting link: http://grow.ac/insightsjavas 7:20 Check out this list of resources! https://www.designbetter.co/ Don’t forget to ask us all your questions in the comments below! This particular episode focuses on Artificial Intelligence Tools & Cold Emailing Tips but we also cover the following topics in this video: Google adwords Artificial intelligence tools Cold emailing tips Geo fences Facebook marketing automation Advanced analytics techniques Buzzsumo content marketing Facebook marketing Cold emailing Buzzsumo question analyzer ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/mCp5zYl3hD4
Views: 8498 Growth Tribe
Best Growth Tactics And Tools From Facebook Tips to Competitive Analysis - Growth Insights #9
 
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Welcome back to our Growth Insights series. In this Episode we’re going to focus on Facebook Video Ads Tips & Competitive Analysis Tools! Growth Insights is the only series that updates you on all the latest tool, tactics, articles and tips in the world of Growth Hacking - get up to speed on Facebook Video Ads Tips & Competitive Analysis Tools all in just 7 minutes. Starting with a look at 3D gif creation, we’ll share some new and exciting Facebook Video Ads Tips with you in this video. Tried out the new cover video feature on Facebook yet? If you haven’t, now is your chance to start! In this episode of Growth Insights we’ll share some tools that will let you create captivating and simple cover videos. Stay tuned for even more Facebook Video Ads Tips! And as far as Competitive Analysis Tools go, we’ll be sharing some our our favourites with you in this episode. Already familiar with tools like spyFU and similarweb? We have a few more squeezed into this latest installment of Growth Insights so jump right in! A new Growth Insights will be published every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth! If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below! 0;32 Law of Shitty Click-Through rates - http://andrewchen.co/the-law-of-shitty-clickthroughs/ 1:00 3D gif tutorial - https://www.dailydot.com/debug/how-to-make-3d-gifs-on-tumblr-tutorial/ 1:05 Giphy 3D splitdepth - https://giphy.com/search/3d-splitdepth 1:15 Create simple videos quickly with https://rocketium.com/ 1:27 Free Facebook cover videos - http://slide.ly/facebook-video-covers/ 1:37 Facebook are testing giving pages 0 organic reach in Slovakia.. http://grow.ac/organicreachdrop 1:51 Digital audience engagement on leading social networks - http://grow.ac/smartinsights 1:56 Directory of Facebook Ads - https://www.bigbigads.com/extension 2:13 Facebook messenger retargeting bot - https://getshopbot.me/ 2:30 The more you use Facebook the worse you feel - http://grow.ac/more-fb-less-happiness 3:09 howmuchtomakeanapp.com 3:15 outgrow.co 3:30 Tutorial: Microsoft Azure’s machine-learning-based content moderator Automated workflow tool - http://grow.ac/microsoftazure-tutorial 3:54 https://wildfire.ai/ 4:12 Motion.ai bought by Hubspot - https://techcrunch.com/2017/09/20/hubspot-acquires-motion-ai/ 4:40 Blockchain Marketing Technology Landscape - http://grow.ac/blockchain-landscape 4:56 Woman requests her Tinder Data Report - http://grow.ac/tinder-data-request-guardian 5:03 Tinder request template - http://grow.ac/tinder-data-request-template 5:17 Tinder scraper - https://github.com/gcwelborn/tinder-scraper 5:40 http://blog.clearbit.com/company-name-to-domain-api/ 5:57 https://phantombuster.com/api-store 6:23 Contact details of tech journalists - http://grow.ac/journalist-contact-details 6:28 https://privy.com/ 6:50 mjml.io 7:03 Keyword research tool - https://answerthepublic.com/ 7:22 Competitor analysis - https://go.competeshark.com/performance 7:32 https://wakelet.com/ 7:43 https://texted.io/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/ZZQjZ8mmIjs
Views: 6975 Growth Tribe
Neural Networks, Internet Trends Research, Google Drive Hacks & more - Growth Insights #13
 
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The Growth Insights series is back and bigger than ever! In this Episode we’re going to focus on Neural networks, internet trends research, google drive hacks and much more. This episode will be packed with tools and research! We’ve been obsessed with social media mockup, ai tools, social insights, time management strategies, customer personas design, ux tools and so much more. For 2018, Growth Insights is going to get bigger and more frequent so be sure to subscribe if you want to stay up-to-date with the latest Growth Hacking & Marketing Tools, Techniques and Tips. Check out the links below for the tools and articles mentioned in the video 👇 00:15 https://social.pilcro.com/ 00:41 https://lobe.ai/ 00:49 https://lobe.ai/examples/ 00:52 https://amp-fastcodesign-com.cdn.ampproject.org/c/s/amp.fastcodesign.com/90170841/lobe-is-a-machine-learning-platform-for-complete-idiots 01:03 https://www.youtube.com/watch?time_continue=94&v=aircAruvnKk 01:13 https://www.seedkeywords.com/ 01:33 http://uxarchive.com/ 01:35 https://www.useronboard.com/ 01:36 https://pageflows.com/ 01:54 https://www.slideshare.net/kleinerperkins/internet-trends-report-2018-99574140 02:14 https://www.consumerbarometer.com/en/ 02:18 https://www.facebook.com/iq/insights-to-go?tags[0]=united-kingdom&tags[1]=video_ads 02:28 https://techcrunch.com/2018/05/18/facebook-creator-search/ 02:48 https://youtu.be/gHXEUGTAPq8 03:15 https://help.instagram.com/191462054687226 03:20 https://www.youtube.com/watch?v=gysKE3POUv0&t=24s 03:32 https://www.youtube.com/watch?v=EbicgT4KrWc 03:54 https://docs.google.com/presentation/d/e/2PACX-1vRp90sElPTvjWIHNvAH6wmF8dNWNyZUwB0a2KwEuTrqnjgNqFTQCQ9SbcNo0ZM252abf0-tJwc0aFq1/pub?start=false&loop=false&delayms=3000&slide=id.g3485a57ef3_0_2601 04:11 https://booleanstrings.com 04:25 https://www.linkedin.com/help/linkedin/answer/192/communicating-with-a-fellow-group-member?lang=en 04:40 https://blog.pipedrive.com/2018/05/gdpr-email-marketing/ 04:49 https://www.cookiechoices.org/intl/en/ 04:55 http://www.gdpremailcopy.com/ 05:05 https://docs.google.com/spreadsheets/d/13uieWxGZ4JhjjK0tXiwTllLbbqgdUvcj-mK7A6DROz4/edit?usp=sharing 05:18 https://www.viralsweep.com/examples/ 05:30 http://www.faviconfinder.com/ 05:42 https://www.integromat.com/en/ 05:56 https://www.elastic.io 06:10 https://docs.google.com/spreadsheets/ 06:15 https://www.benlcollins.com/spreadsheets/checkboxes/ 06:21 https://docs.google.com 06:34 https://developers.google.com/apps-script/guides/slides/samples/translate 06:48 https://www.intercom.com/messenger?ref=producthunt&utm_campaign=m4_launch&utm_medium=product-hunt&utm_source=organic 06:56 https://segment.com/personas 07:17 https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html 07:25 https://www.independent.co.uk/life-style/gadgets-and-tech/news/google-dont-be-evil-code-conduct-removed-alphabet-a8361276.html 07:31 https://www.callrail.com/pricing/ 07:50 https://crapcoin.solutions/ 08:00 https://teethereum.launchaco.com/ 08:16 https://www.youtube.com/watch?v=DnPmg0R1M04&list=PL6pY_60DybELxkbu23bC6NahuxF1edoVw _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course or Apply for the world’s 1st Growth & A.I. Traineeship https://course.growthtribe.io/growth-ai-traineeship-6-months or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://growthtribe.io/growth-hacking-academy/2-day-crash-course or our 6-Week Growth Hacking Evening Course https://growthtribe.io/growth-hacking-evening-course Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://events.growthtribe.io/growth-marketing-course-london ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growth-tribe/ Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/QQtN5evwJao
Views: 3193 Growth Tribe
The Secret to Mass Personalization & Personalized Content with AI (2018) | AI for Business #3
 
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This time in AI for Business we are looking at the secret to mass personalization & Personalized content with AI. In 2018. We know that mass personalization and personalized content is a powerful way of influencing consumer behaviour. The increased availability of artificial intelligence for business combined with marketing automation made Mass Personalization, Personalized Content and sophisticated segmentation less costly and faster to implement. So let’s get into depth and see how AI can improve your mass personalization strategy… First of all, computers are now able to perform profiling and classification of consumers, based on the data they actively or passively provide, the so-called digital footprints. How do we make these things in a way that we do not interfere with their privacy and deteriorate trust? After all, what are the boundaries of digital mass persuasion? For example, we humans often share intimate information with strangers while we keep secrets from our closed ones, the so-called Privacy Paradox. This explains why behaviour analyst and marketers can understand customer personality traits better than their friends and families. Interestingly, when writing personalized content advertising copy for mass personalisation, consumers prefer it when marketers are transparent in their data clarity. The combination of behavioural analytics and marketing automation is called digital nudging. The three key takeaways from this video are: - Any disclosure in advertising is less creepy and will convert better than no disclosure. - Deduced information on the customer will convert less than an open explanation - Trust is a key factor when dealing with this new world of shared information and data gathering. Especially when executing mass personalization strategies. In the interest of full disclosure, the title was chosen based on SEO purposes and keywords the data indicates our audience will search for... Mckinsey Report - https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/what-shoppers-really-want-from-personalized-marketing Behavioural Grooves Podcast - https://behavioralgrooves.podbean.com/e/dont-be-creepy-data-transparency-with-charlotte-blank/ Personalisation at scale article - https://hbr.org/2015/11/how-marketers-can-personalize-at-scale Privacy Paradox - https://hbr.org/2018/01/ads-that-dont-overstep This AI for Business episode covers: mass personalization personalized Content AI for Business AI mass personalization mass personalisation mass persuasion personalised Content personalisation at scale privacy paradox nudge marketing personalization at scale personalized marketing data clarity Ai advertising data privacy and automation digital nudging artificial intelligence for business marketing automation personalization strategy AI _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/7jpb9XX-1ls
Views: 3541 Growth Tribe
It's Not Magic. It's Data - Artificial Intelligence for Business
 
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So you have data. Good stuff. Are you using it effectively? Enter Artificial Intelligence for Business. You are a marketing person, and Artificial Intelligence for Business can help you right away even without coding knowledge. And you must think I'm crazy. Bear with me. You've probably heard some scary stories recently. A while back headlines read that Facebook developed an AI that started talking in a language no one could understand. They had to shut it down for fear it would take over the world. ... Or so the doomsday theorists would have us believe. The Facebook AI wasn't going for world domination; it discovered a much more efficient way of communicating! Facebook wanted it to speak in a language understood by humans, so they shut it down to start from scratch. It's hard to blame the media for dramatising such an unknown subject. But most Artificial Intelligence for Business isn't scary: it's just new. We're marketers, product owners, decision makers, and we're looking at a long and scary list of companies using Artificial Intelligence for Business. Often this seems overwhelming. We feel like we need an expert who can build a new platform capable of harnessing these strange powers of Artificial Intelligence for Business. Don't despair: all the buzzwords and the chatter are just buzzwords and chatter. The tools for Artificial Intelligence for Business are already out there! There's no need to build them yourself, and all they need to work is the data that you already have. AI is just a complex and efficient set of algorithms, with no magic involved. Yes, I know that “algorithm” tends to be another scary word for many of us in marketing. Well, it shouldn't be. An algorithm is just a set of rules that a computer follows to make a calculation. Artificial Intelligence for Business is all data, no magic. Facebook’s AI had a LOT of rules to follow—the ones parsing your data will be much, much simpler, and with no potential to appear sinister. Let's throw some questions out there. If any of these are interesting for your business (and I know they are), then start thinking about implementing Artificial Intelligence for Business: How long will our customers use our product/service? How likely are customers to stop using our product/service? How much will our customers buy at a time? How do we match the right content with the right person at the right time? If someone discovers our product/service, how likely are they to sign up or buy our product/service? _________________________________________ Amsterdam bound? Want to make A.I. your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! http://course.growthtribe.io/2-day-ai-for-marketing-growth-course or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-academy/2-day-crash-course/ or Our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-evening-course/ Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketing-course-london/ ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: LinkedIn: https://www.linkedin.com/company/growth-tribe Facebook: https://www.facebook.com/GrowthTribeIO/ Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/x-zfsLuZukM
Views: 2887 Growth Tribe
Marketing Automation Tools & Facebook ad Retargeting Tips for 2018 - Growth Insights #10
 
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The Growth Insights series is back and bigger than ever! In this Episode, we’re going to focus on tools for Marketing Automation in 2018 and take a look at Retargeting Facebook Ads in 2018. This episode will be packed with tools for Marketing Automation, Growth Hacking tips and the latest Facebook ad retargeting techniques. We’ve been obsessed with Linkedin in the past year, so we kick off with some Linkedin automation gold. We then dive into customised Marketing Automation for 2018 and also have a look at Facebook Messenger Integrations and Retargeting Facebook ads. We also chat about chatbots, discuss new usability testing features for Iphones, look at a cool resource for checking out product frameworks and current applications of Artificial Intelligence! For 2018, Growth Insights is going to get bigger and more frequent so be sure to subscribe if you want to stay up-to-date with the latest Growth Hacking & Marketing Tools, Techniques and Tips. Check out the links below for the tools and articles mentioned in the video 👇 0:27 https://meetleonard.com/ 0:48 http://tampermonkey.net/ 1:42 https://getshopbot.me/ 2:00 https://collect.chat/ 3:05 https://www.smartlook.com/ 3:31 https://www.product-frameworks.com/ 3:52 https://cirr.org/data 4:06 https://lab.reaal.me/ 4:15 https://course.growthtribe.io/2-day-ai-for-marketing-growth-course 4:46 AI Video link in comments 4:54 http://aiindex.org/2017-report.pdf 5:18 https://unbounce.com/landing-page-analyzer/ 5:36 https://keywordseverywhere.com/ 5:57 https://www.google.com/webdesigner/ 6:17 http://www.richmediagallery.com/learn/benchmarks 6:32 https://www.zerobounce.net/ 6:47 https://mailcastr.com/ 7:36 https://logojoy.com/ 7:42 https://www.tailorbrands.com/ 7:51 http://colormind.io/ 8:08 https://tettra.co/ 8:18 https://www.designerlynx.co/ 8:28 https://scrapely.xyz/ We also have a look at the following topics: Facebook messenger live chat Linkedin automation tool Marketing automation 2018 Chatbots ai Chatbot template User onboarding Product frameworks AI without coding How can businesses use AI Landing page testing Cold emailing tips GDPR training Company culture examples ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/Vtj7akfXScs
Views: 8124 Growth Tribe
Engineered Marketing | Side Project Ideas for Growth
 
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Side project ideas (Engineered Marketing) can be great for growth. New side project ideas can help you generate new leads, attract new customers and increase your referral traffic. Engineered Marketing is a form of content marketing coined by Brian Clark (Copyblogger). It is essentially the golden rule of online marketing in 2018. “Give something valuable away in order to sell something related” In this video, our side projects marketing expert Camiel talks about the potential of side projects for the growth of your company and side projects ideas. What is Engineered marketing? It’s building small tools and resources that attract customers and don’t feel like marketing. It’s giving a first taste of a complex product. An idea of what it does or what problem it can solve, this is also lead generation. By giving something away for free, you are creating a need for your actual product or service and driving referral traffic to your main website. A nice side effect is that you establish yourself as an authority within this specific niche. The customer acquisition cost of Engineered marketing is close to zero … it’s the gift that keeps on giving. Let us know what your experience is with engineered marketing and your side projects ideas by commenting below! Topics covered in this video include: Side projects ideas Engineered Marketing Generating new leads Attracting new customers Increasing referral traffic Content Marketing for growth Side projects marketing Side projects for growth Decreasing customer acquisition cost Marketing Automation Tools based marketing _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Apply for our fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hack... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/2qIZNAbMHSc
Views: 2039 Growth Tribe
18 Essential Chrome Shortcuts & Hidden Tricks (To Skyrocket Productivity)
 
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These 18 essential Chrome shortcuts and Google Chrome Tricks are essential if you want to increase your browsing productivity. We all love chrome - but did you know there is a wealth of Chrome shortcuts and hidden chrome easter eggs and tricks that can skyrocket your productivity!? With the amount of time, we all spend browsing (during work and in our personal lives) these productivity hacks, hidden chrome setting and secret chrome features could save you hours every month… … that means more time to execute! Link to the article on Google Chrome Shortcuts and hidden features mentioned: https://www.fastcompany.com/40557798/27-incredibly-useful-things-you-didnt-know-chrome-could-do Let’s start with the 18 essential Google Chrome hacks: A snippet of code hack #7 - https://docs.google.com/document/d/e/2PACX-1vRhjweB-TlIgtfOESxK9v8DG2sQs8j3l2_Gjp_OWpC6bVDKgIYeurmb9Gzx0g_fxIuILQoaLt_MWV0k/pub That’s it for this video, thanks for watching and please remember to share your favourite “google hacks” in the comments below and subscribe to our channel for more growth hacking goodness! Chrome Shortcuts Mentioned: Ctrl/Cmd + L - Highlights text in the address bar Ctrl/Cmd + T - Open a new tab Ctrl/Cmd + W - Close current tab Ctrl/Cmd + Shift + T - Reopen closed tab Ctrl + Tab - Switch tab one tab to the right Ctrl + Shift + Tab - Switch tab one tab to the left Ctrl/Cmd + Shift + B - Toggle the bookmark bar visibility _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! http://course.growthtribe.io/2-day-ai... or Apply for the world’s 1st Growth & A.I. Traineeship https://course.growthtribe.io/growth-... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/3Ky2qWDSflo
Views: 2706 Growth Tribe
Why We Added One Step to the Pirate Funnel
 
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Dave McClure’s Pirate Funnel is the best KPI framework ever invented. Two years ago we made it just a little bit better. Here’s how. We started applying, advising on and consulting with that very same framework ever since. The funnel is called the Pirate Funnel, as the first letters spell out AARRR for Acquisition, Activation, Retention, Referral, Revenue. If you want more about these steps please watch this video here. https://www.youtube.com/watch?v=Zr7iJ9A90Oc Now, although the pirate funnel is the greatest thing ever invented, we found one caveat that came coming back. The part at the top. The part called Acquisition. A couple years ago, we, therefore, decided to cut acquisition up into 2 parts. AWARENESS and ACQUISITION. We started doing this 2+ years ago and it’s been much simpler to use the model ever since. As per Dave McClure, this part of the funnel is when a user visits your site/product and doesn’t abandon The problem with acquisition we’ve found is two-fold. It actually includes 2 metrics Getting them to visit the page (aka unique visitors) Getting them not to abandon Getting them to visit the page is much more attuned to digital marketing efforts. Getting them not to abandon is much more linked to landing page optimization efforts. Secondly, this model was originally created for SaaS businesses. But as we started training other business models such as e-commerce, transactional businesses or media sites we found they would get stuck on this first step. Typically stating that they didn’t require a sign-up or that some of them relied on unique visitors. For these two reasons, we decided to cut up acquisition in 2 and added a 6th step to the pirate funnel. We’ve called this step AWARENESS and we define it as “getting people to visit your website or service”. So this is typically measured in unique visitors. And we’ve kept ACQUISITION as the moment when a visitor doesn’t abandon. Whether that’s engaging with an e-commerce store for a few minutes or leaving their email on a subscription product. So now we feel like we own a little bit of Dave McClure’s genius :) _________________________________________ Amsterdam bound? Want to make A.I. your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! http://course.growthtribe.io/2-day-ai-for-marketing-growth-course or Apply for our fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hacking-academy/ or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-academy/2-day-crash-course/ or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-evening-course/ Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketing-course-london/ ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/yeDSrlyBVfE
Views: 1987 Growth Tribe
Incredible Facebook Targeting, Web Design Tools & More | Growth Insights #14
 
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Growth Insights is back! Episode 14 covers some fascinating Facebook targeting tips, web design tools and a translation tool that outshines Google Translate, plus loads of great growth hacking tools! Get the latest Growth Insights tools list: https://grow.ac/issue14 We’ve found some amazing tools that we’re obsessed with, including growth hacks, marketing resources and productivity tools! Find out how to spy on your competitors, discover useful landing page tools and start time-tracking your meetings (we’ve found a meeting tool that figures out exactly how much that four-hour meeting cost your company). We’ve also got web design tips with a few handy user interface analysis tools, insights into behavioural psychology, a motion recognition engine that detects your skeleton’s movement and matches you with an online image database (creepy, but amazing), and don’t forget to check out Google Dataset Search! To cap it all off, we’ve also found a pair of polar-opposite user interfaces (you might need sunglasses for the second one) and a Nicholas Cage themed Chrome extension. What more could you want? Growth Insights is going to get even bigger, so make sure to subscribe so that you don’t miss out on the latest Growth Hacking & Marketing Tools, Techniques and Tips. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growth-tribe/ Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/Ax3MDTZ3SbY
Views: 3259 Growth Tribe
Why your Company Needs Rapid Experimentation (Quality and Quantity)
 
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What’s one thing that Hubspot, Facebook, Freelancer.com, Google, Amazon, Netflix as well as all those fast growing startups eating away at your revenue have in common? RAPID EXPERIMENTATION. In his latest shareholder letter, Jeff Bezos, the CEO of Amazon, stated that “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.” So he’s basically saying that Amazon's success is the result of the number and the speed of experiments they run. Jeff Bezos also states, that the need for rapid decision making is crucial when it comes to growth. Being wrong might hurt you a bit.. But being slow will kill you. The issue we see on a weekly basis, is that many companies only apply this to the tech and product side of things. MVPs, build fast, fix later, lean enterprise etc...but only for product development. Which is why we should also include the learnings from Google’s former head of enterprise apps, Dave Girouard. Girouard outlines the same problem: in business, speed is seen primarily as an asset only in product development. Ship fast, break things!! But for some reason this mantra still isn’t adopted on the business and marketing/sales side of things. What you shouldn’t fail to grasp is that speed matters to the rest of the business too — not just product. Google is fast. General Motors is slow. Startups are fast. Big companies are slow. It’s pretty clear that fast equals good, but there’s relatively little written about how to embed this speed and rapid experimentation in other departments than just product! For the past 2 years, we’ve been focusing on training and helping people implement this speed through a process of rapid experimentation. Specifically by training executives, marketers, product owners and anyone in contact with customers. We’d like to share some learnings we’ve made along the way. Most experiments will fail (especially as you’re starting out), so you need to test a lot before you get a big win. Don’t lose patience! Especially during those first 5-10 experiments, fight through those as fast as possible and make sure stakeholders don’t stop you. The more experiments you run, the more the quality will increase. Your first 10 experiments will just be learning how to run experiments. But as you continue to push through, you’ll get more learnings and your rate of success will improve. The secret sauce to rapid experimentation; it’s not so secret! It’s a process of rapid experimentation. We’ve developed the GROWS process for rapid experimentation. Here’s a video explaining it in detail: http://grow.ac/GROWSYT So how long should experiments run for? 90% of your experiments should last 1 week minimum and 2 weeks maximum. If they don’t you’re not designing them correctly. Check out this article we wrote on why most of you experiments should last 2 weeks maximum: http://blog.growthtribe.io/experiments-shouldnt-last-longer-2-weeks/ Design your experiments clearly. Take into account all possible blockers before you run experiments. Usual suspects are the “immune system of the organisation” = stakeholder,legal, lack of skills to execute, IT, branding, agencies, compliance, risk, politics and a bunch more that are specific to your company. We’ll be making a video on how we design growth experiments soon. But remember to at least have a clear hypothesis and define results you’ll consider a success. If you set these success metrics up you’ll know what to measure during your experiment. _________________________________________ Amsterdam bound? Want to make A.I. your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! http://course.growthtribe.io/2-day-ai-for-marketing-growth-course or Apply for our fully-immersive high-intensity 3-month programme in our Growth Hacking Academy: http://www.growthtribe.io/growth-hacking-academy/ or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-academy/2-day-crash-course/ or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-evening-course/ Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketing-course-london/ ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/XBqM17MKz6U
Views: 3436 Growth Tribe
The Must-Have Future Career: Analytics Translator | AI for Business #4
 
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Welcome back to AI for Business! In this episode we’re going to be examining what some are calling the ‘must-have’ future career - the Analytics Translator! Artificial Intelligence will create many new future careers but one of the hottest right now is the Analytics Translator. Why? Because companies are recognizing that success with AI … requires cross-functional teams and — perhaps most important — professionals who can translate business problems and customers pains into, for example, an AI solution. These professionals are being called Analytics Translators, and demand will be huge for this future job role, for instance, in the U.S. alone, the potential demand for this new job role may range from two to four million professionals in the coming years. So, let's answer a very frequent question we see coming not only from growth marketers and business leaders and our learning community but also more and more appearing the press. What skills do leaders need to develop in order to manage AI products and a AI strategy? Precisely, what skills do you need to develop in order to become a data translator and land one of the hottest future careers! Link to HBR article - https://hbr.org/2018/02/you-dont-have-to-be-a-data-scientist-to-fill-this-must-have-analytics-role Want to stay up to data on everything AI? Download our free list of the best AI newsletters you should be reading: https://hubs.ly/H0dzxY50 _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash course! https://growthtribe.io/growth-hacking-academy/2-day-crash-course or our 6-Week Growth Hacking Evening Course https://growthtribe.io/growth-hacking-evening-course Fancy getting hired (and paid) by a fast growing scaleup whilst being trained on Growth & A.I.? Then check out our 6 month Growth & A.I. Traineeship: https://course.growthtribe.io/growth-ai-traineeship-6-months Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://events.growthtribe.io/growth-marketing-course-london ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/6IHq-2HNUvI
Views: 1891 Growth Tribe
How To Growth Hack Your Linkedin Network Effortlessly Using 2 Simple Tools (Tutorial)
 
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Check out the full tutorial page here with extra tips and links : http://www.growthtribe.nl/how-to-growth-hack-your-linkedin-network-effortlessly-using-2-simple-tools/ In this simple tutorial video we'll show you how to grow and growth hack your Linkedin network, brand or your personal brand using a combination of 2 simple techniques. Using rapportive you can easily invite any email address to connect with you on linkedin. Using Buffer you can simply schedule posts to be shared on your Linkedin account so that all your connections regularly see you show up in their Linkedin feed. -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 2548 Growth Tribe
How to Embrace an AI First World (2018) - AI for Business (Episode #2)
 
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Welcome back to the AI for Business series. This time we will look at how businesses are embracing an AI first, implementing AI Strategy and data acquisition. The importance of AI for Business and AI Strategy becomes apparent when we highlight that almost every top company of our generation has already become ‘AI-first’ However, it’s also important to highlight that to implement AI first Strategies you must also think about data acquisition! In fact, as Bernardo points out, data acquisition is the most important component of Business AI First Strategy! We start by looking at AI first companies and how they are using Artificial Intelligence to improve their products, the customer experience and marketing funnel metrics. Next, we examine how Artificial Intelligence Strategy can fit into businesses of all sizes and the benefits of business AI. Following this we also explore AI for business use cases and identify the ‘low hanging fruits’, the AI with low complexity but high return! One of these examples highlights how Alibaba used less complex AI Strategies to target customers throughout the marketing funnel and as a result break sales and revenue records for a single day. To finish we also take a look at how both employees and customers are reacting to AI for Business and importantly the most important aspect of AI strategy which is data acquisition. Articles shared in this AI video: Cognitive Technologies: https://azure.microsoft.com/en-us/services/cognitive-services/ Google RankBrain: https://moz.com/learn/seo/google-rankbrain CAP Gemini Report: https://www.capgemini.com/wp-content/uploads/2017/09/dti-ai-report_final1.pdf Alibaba Case Study: http://www.scmp.com/tech/innovation/article/2119359/alibaba-lets-ai-robots-and-drones-do-heavy-lifting-singles-day Walmart Case Study: https://www.technologyreview.com/s/609997/the-robots-patrolling-walmarts-aisles/?utm_source=facebook.com&utm_medium=social&utm_content=2018-01-31&utm_campaign=Technology+Review# _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/ZUprRL_JOIA
Views: 2344 Growth Tribe
Growth Marketing Tools, Techniques & Secrets for 2017 -  Growth Insights #2
 
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Welcome back to Growth Insights! In this video series we will share growth marketing secrets for 2017, growth marketing tools and growth marketing techniques on a tri-weekly basis. Growth Marketing is not only for startups but for anyone whose north is GROWTH! Every video will contain the latest growth marketing tools, techniques and secrets that our team and community have come across. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth. If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below: 0:16 blog.retargeter.com (https://tinyurl.com/k6p7wwl) 0:31 Hootsuite’s guide to creating Snapchat geofilters (https://tinyurl.com/lnmuhak) 0:36 Arron, Steph and Bob from https://www.tripaneer.com/ try https://www.revfluence.com/ 1:00 https://klear.com/ 1:06 http://inthenewsletter.com/ 1:10 Thomas from https://www.minibrew.io/ recommends this video from Noah Kagan (https://www.youtube.com/watch?v=7KTm6uIi4T0) 1:44 Mark Studholme (https://www.linkedin.com/in/markstudholme1/) of https://crowdyhouse.com/ uses albert.ai https://albert.ai/ 2:00 Average response times to leads (https://blog.drift.com/lead-response-survey/) - image used in video (https://blog.drift.com/wp-content/uploads/2017/02/drift-lead-response-survey-v3.jpg) 2:10 https://www.drift.com/’s chatbot - as recommended by Jim (https://www.linkedin.com/in/jimgroenen/)! 2:30 https://flowxo.com/ 2:44 Cialdini’s Principles of Persuasion (https://www.influenceatwork.com/) 2:49 https://www.usefomo.com/ 3:01 ConversionXL explain how to use psychographic personas (https://conversionxl.com/psychographics) 3:21 Did psychographics help Trump win the US Presidential Elections? (https://www.scout.ai/story/the-rise-of-the-weaponized-ai-propaganda-machine and https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win) 3:26 Want more information about the impact of psychographic personas on elections? Watch this 10 minute video - it’s scary as heck (https://www.youtube.com/watch?v=O5sHofP5JyM&feature=youtu.be&t=407) 3:33 If you missed it - here’s the Machine Learning course from Coursera (https://www.coursera.org/learn/machine-learning) 3:36 Jeddi (https://www.linkedin.com/in/jeddi-mees-i-do-growth/) recommends this intro course to Machine Learning (https://www.youtube.com/channel/UCWN3xxRkmTPmbKwht9FuE5A/featured) 3:45 The https://en.wikipedia.org/wiki/Uncanny_valley 4:02 Jim - one of our resident Growth Hacking trainers - recommends this article about Slack (https://productcoalition.com/100-slack-apps-and-integrations-for-a-product-manager-52f44ec2d8f4#.z0icqhxdc) 4:17 Article - “How an SQL Made us $2’838 in 15 Minutes” (https://blog.usefomo.com/how-a-sql-query-made-thousands-15-minutes/) 4:23 Quentin (https://www.linkedin.com/in/quentin-lacointa-39117245/) loves https://www.marketfox.io/ 4:45 Hacking Growth by Sean Ellis (https://www.linkedin.com/in/seanellis/) and Morgan Brown (https://www.linkedin.com/in/morganb/) (https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X) 4:48 Silicon Valley’s Growth Marketing Conference comes to London (https://events.bizzabo.com/gmclondon) and Amsterdam (http://www.growthmarketingconf.nl/) !! ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/jWSxE9wqy1c
Views: 11011 Growth Tribe
Social Media Marketing for Business, Instagram post schedule & more | Growth Insights #11
 
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Welcome back to Growth Insights, in this episode we’re looking at Social Media Marketing for Business, Instagram post schedule & of course plenty more awesome tips, tricks and Growth Hacking tools We open up by looking at some handy resources for social media marketing for business, specifically, animated GIF tools that can really help bring life back to your feed for little effort. We also take a look at the Facebook algorithm changes that have recently been announced. Plus it’s finally possible to Instagram post schedule as they have built an API so we examine some Instagram post scheduling tools. We also take a look at some AB testing tools, Invision prototyping tools, data visualisation tools and all the latest Growth Hacking and Marketing Trends 2018. For 2018, Growth Insights is bigger and more frequent so be sure to subscribe if you want to stay up-to-date with the latest Growth Hacking & Marketing Tools, Techniques and Tips. Check out the links below for the tools and articles mentioned in the video 👇 0:35 Animated GIF Tool - https://grahammacphee.com/shout 0:58 Animated GIF Tool - https://gifs.com/ 2:14 Messenger Campaign Manager - https://Mailport.io 2:45 Instagram Scheduling - https://later.com 3:17 Twitter follower Analysis - www.twitteraudit.com 3:32 Instagram follower Analysis - https://hypeauditor.com 3:50 Cold Email Outreach - https://lemlist.com 4:12 Cold Email Templates - http://grow.ac/coldemailtemplates 4:37 GDPR Video - https://www.youtube.com/watch?v=2TQ7JwN84vI 4:43 GDPR Benchmarking - www.gdprbenchmark.com 5:03 Invision Prototyping - https://www.invisionapp.com/ 5:21 Prototyping Analytics - https://maze.design 5:51 A/B Testing Quizzes - https://behave.com 6:19 Data Visualisation - https://amcharts.com 7:15 A.I. Insights Series - https://www.youtube.com/watch?v=_JBQYVXkTfg 7:24 Sentiment Analysis - www.affectiva.com 7:49 Image Recognition - www.deepomatic.com 8:22 Forrester Article - https://go.forrester.com/blogs/predictions-2018-visionary-cmos-will-focus-on-growth-and-customer-obsession/ 9:28 Keyword Tool - https://serpstat.com 10:19 Google Dorks Article - https://apollonsky.me 10:38 Product Hunt - https://producthunt.com 10:56 Email Statistics - https://www.yesware.com/blog/benchmark-email/ Also discussed in this video: Social Media Marketing for Business Instagram post schedule Animated GIF tools Growth Hacking tools Facebook algorithm changes Instagram post scheduling tools AB testing tools Invision prototyping Data visualisation tools Growth Hacking & Marketing Tools Instagram Scheduling Animated GIF Tool ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/3Q2-Js0oqaE
Views: 6162 Growth Tribe
How to Grow a Business Fast | Building a Team For Growth #1
 
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If you’re wondering how to grow a business fast, building a team to focus purely on growth is a great first step, and don't miss the downloadable resource: https://grow.ac/growthteam1 We’re kicking off our new series on hiring growth teams across your company with a look at the standard growth team model and a Q&A with Job, our Head of Growth! In this video, Luke will take you through the process of setting up your team: hiring a growth manager, a growth entrepreneur and a growth analyst, finding team members with experience working in other agile teams, or as a startup founder. Plus, Job, our Head of Growth, has some awesome insights on how to grow a business fast, and answers your questions on building a team that’s both lean and effective! Here are some of the questions he’ll answer: How did you end up at Growth Tribe? What part of the Pirate Funnel does Growth focus on? How many experiments do you try to run a week? If you could be a cheese - for just one day - what type of cheese would you be? (Obviously the most important question of all.) Hiring the right people is essential to company growth, so equip yourself with all the best hiring tips to set up your very own growth team. Got questions about how to grow a business fast, build a team, hire the right people or developing effective working relationships? Let us know in the comments and we’ll try to answer them in the next episode! Don't forget to download your free resource on building teams for growth: https://grow.ac/growthteam1 ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/UqPszO2MXnE
Views: 2411 Growth Tribe
What Tools Do Growth Hackers Use? - Growth Insights #7
 
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Welcome back to Growth Insights! This latest episode asks the burning question - What Tools Do Growth Hackers Use? - Growth Insights #7 Growth Insights is the only series in which you’ll be introduced to data content marketing hacks, analytics for content marketing insights, content analytics and email marketing tips all in just 5 minutes. Watch the full episode to get the answer to the question we know you’ve been asking - What Tools Do Growth Hackers Use? Each Growth Insights video will contain the latest growth marketing tools, techniques and secrets from our team and community. In this particular episodes we’re asking What Tools Do growth Hackers Use? Growth Insights #7 focuses on data content marketing, analytics for content marketing, content analysis & email marketing tips 2017. A new Growth Insights will be published every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth! If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below! 0:16 https://www.hubspot.com/blog-topic-generator 0:26 https://algorithmia.com/algorithms/tags/AutoTagURL Data visualisation examples: 0:55 http://cities.human.co/ 0:55 https://www.pornhub.com/insights/category/stats/page/3 1:05 The most comprehensive list of clickbait headlines - https://www.kaggle.com/therohk/examine-the-examiner Shared content data sets: 1:24 https://www.reddit.com/r/datasets/ 1:26 https://data.world/ 1:35 The hottest data visualisation tool around: https://cloud.google.com/data-studio 1:40 Free templates for marketers - http://marketlytics.com/blog/google-data-studio-template-for-content-marketers 2:00 Email client market share - https://www.reddit.com/r/dataisbeautiful/comments/6prljv/market_share_of_the_top_10_email_clients/?st=J5PPIXSO&sh=17cdf0a4 2:18 https://explore.reallygoodemails.com/2017-email-design-trends-5911f819e7b2 2:40 The less expensive alternative to clearbit - https://www.kickfire.com/api 3:03 How DO you pronounce ‘gif’? - https://www.economist.com/blogs/graphicdetail/2017/06/daily-chart-21 3:10 Book recommendation of the week - https://www.arturkiulian.com/robot-is-the-boss-book 3:26 Seeing AI app - https://appsto.re/us/AShJ7.i 3:50 RIP Microsoft Paint - https://www.theguardian.com/technology/2017/jul/24/microsoft-paint-kill-off-after-32-years-graphics-editing-program?CMP=fb_gu 3:52 Microsoft Paint replacement tool: https://developer.apple.com/arkit/ 4:08 Facebook shut down language creating bots - http://www.dazeddigital.com/artsandculture/article/36941/1/facebook-kills-bots-after-they-create-their-own-language 4:16 US immigration policy shift - https://pbs.twimg.com/media/DFW29MwWAAABlje.jpg:large 4:27 Personal branding tool - https://mssg.me/ Don’t forget to ask us all your questions in the comments below! This particular episode focuses on what tools do growth hackers use - but we also cover the following topics in this video: - data content marketing - analytics for content marketing - content analysis - email marketing tips 2017 - reddit data sets - ai narrator - auto tag articles with keywords - automatic keywords builder - better headlines generator - data visualisation content - email inbox optimisation - ethical growth hacking - learn to write better headlines - message.me - most used clickbait keywords - analytics for content marketing - ai creates own language - ai narration - growth hacking - growth hacking explained - hacking courses - most used clickbait headlines - one metric that matters - what tools do growth hackers use - what tools growth hackers use - growth tribe - growth insights ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/gpldCFgM8Yc
Views: 8025 Growth Tribe
How to Create Video Content Ideas | Where should I start?
 
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Coming up with video content ideas for online video marketing can be tough! In fact, great video marketing starts with great video content ideas. In this video, Paolo explains how he creates content ideas and gives his video marketing tips for 2018! Getting started with video marketing can be harder than other types of inbound marketing as the process can often be more complex. We hear this question a lot... Where do I start when making a video? Starting a video process can be really overwhelming, and as Growth experts, we don’t want to lose too much time just getting through the ideation phase… Throughout the history of digital video production, many videomakers and marketing professionals relied on the idea that outlining the main elements that compose a video can help you find the right path in the making of videos. But to make a great video for business we need to ask the following 5 questions: - Which step of the pirate funnel is your customer in? - What’s the genre you think works best for your target audience? - Who will be your main character then? - Which setting will come most naturally to your target audience? - What kind of emotion do you want to convey in this video? Link to video cheat sheet 👉http://grow.ac/videoCheatsheet This is the most powerful thing about the cheat sheet is you can even decide to start from something that already exists to create something completely new, instead of creating the video idea from scratch! I’m not saying say that anyone can make videos and even professionals make mistakes, especially during the ideation phase. Which is why we, as growth experts, prefer to find these types of frameworks and cheat sheets to support us in the phases of a creative process. If you aim for perfection in the video process, you might come up with a video that fits your audience perfectly. But then you might find that your audience has already changed! So be fast, effective, and allow yourself to make mistakes and experiment a lot. let me know what you think about this cheat sheet in the comments below, if you have created something with it, or if you use a different process to get content done! _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/9odEKeIDPGk
Views: 2644 Growth Tribe
Spy on competitors, behavioural psychology, research tools & more - Growth Insights #12
 
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The Growth Insights series is back and bigger than ever! In this Episode we’re going to focus on Spying on competitors, behavioural psychology, research tools and much more. This episode will be packed with tools and research! We’ve been obsessed with psychographic personas, content ideas, competitor analysis, web design, sales stacks, AMP, and so much more. For 2018, Growth Insights is going to get bigger and more frequent so be sure to subscribe if you want to stay up-to-date with the latest Growth Hacking & Marketing Tools, Techniques and Tips. Check out the links below for the tools and articles mentioned in the video 👇 0.17 https://www.semrush.com/topic-research/ 0.45 crayon.co 0.54 https://visualping.io/ 1.08 Webscore.ai 1.28 https://whatkindofdesigner.com/take-the-quiz 1.37 https://www.usefomo.com/ 1.42 https://useproof.com/ 2.11 https://darkpatterns.org/hall-of-shame 2.39 https://www.facebook.com/help/405183566203254 3.36 https://lnkd.in/eAgngat (just read article 2) 4.35 https://www.youtube.com/watch?v=7jpb9XX-1ls&t=138s 4.50 https://heapanalytics.com/blog/data-stories/4-key-facts-you-should-know-before-allocating-ad-spend 5.26 https://www.checkbot.io/ 5.39 https://publicwww.com/ 6.04 https://www.qualified.io/ 6.31 https://yoursales.com/sales-stack-2018/ 6.47 https://deep.social/data?url=growthtribe 7.00 https://www.socialbakers.com/statistics/youtube/channels/ 7.21 https://www.youtube.com/watch?v=9odEKeIDPGk&t=56s How to Create Video Content Ideas 7.35 https://books.google.com/talktobooks/ 7.52 https://qz.com/1120344/200-universities-just-launched-600-free-online-courses-heres-the-full-list/ 8.24 https://www.reddit.com/r/lectures/ 8.42 https://thenextweb.com/apps/2018/02/13/google-amp-gmail-interactive-email/ ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/f52LRxm05VQ
Views: 4855 Growth Tribe
Learn or Die | Upskilling Is The Future of Education
 
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Traditional education systems are failing us. Download your guide to bridging the Digital Skills Gap here: https://grow.ac/_bridgetheskillsgap The future of education won’t involve learning from outdated textbooks or from highly-specialised professors. Future skills will need to be learnt and developed in a different way - one which adapts to the rate of change and combines technology and education. Most people fail to adapt to the rate of change, and breakthroughs in automation, behavioural psychology, artificial intelligence, design, tooling, data, neuroscience and technology are starting to leave people behind. There’s no doubt about it - advancing technology will change the nature of many people’s jobs, and the future of education looks uncertain at the moment, with predictions that 50 % of the 4,000 colleges and universities in the U.S will be bankrupt in 10 to 15 years. But it’s not all doom and gloom - this potential threat can be turned into an opportunity to combine technology and education, and foster future skills. Embrace the benefits of the future of technology by learning new skills and upskilling - now. Only so much can be learnt from self-learning, online courses, undergraduate degrees or master’s degrees. And on-the-job learning can only take place in the right learning environment, where companies allow employees and team members space and resources to learn and develop their skills. The future of education depends on innovative organisations adopting multi-disciplinary based approaches that create the opportunity for future skills to develop. The future of jobs depends on it. ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/ICYHm_IeahY
Views: 1494 Growth Tribe
Growth Marketing Strategies, Growth Hacking Fundamentals & Secrets for 2017 - Growth Insights #3
 
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Welcome back to Growth Insights! In this video series we will share growth marketing secrets for 2017, growth marketing strategies and growth hacking fundamentals on a tri-weekly basis. Growth Marketing is not only for startups but for anyone whose north is GROWTH! Every video will contain the latest growth marketing strategies, growth hacking fundamentals, and Growth Hacking Secrets for 2017 that our team and community have come across. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth. If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below: 0:14 Adjelly - adjelly.com 0:28 postintelligence.ai 0:45 grademyads.com 1:03 crayon.co as recommended by Stefan 1:25 paperbot.ai 1:36 bot.store by motion.ai 1:47 zest.is 1:57 uigradients.com 2:06 builtbyemblem.com 2:16 Jeff Bazos, CEO of Amazon’s letter to his shareholders: http://www.cnbc.com/2017/04/12/amazon-jeff-bezos-2017-shareholder-letter.html 2:37 Read - “Why 90% of Your Experiments Should Only Last 2 Weeks” blog post http://blog.growthtribe.io/experiments-shouldnt-last-longer-2-weeks/ 2:55 Watch - A/B testing at booking.com https://www.youtube.com/watch?v=_sx5LV23hIE&feature=youtu.be&t=817 3:06 Read - “How Germany’s Otto uses Artificial Intelligence” http://www.economist.com/news/business/21720675-firm-using-algorithm-designed-cern-laboratory-how-germanys-otto-uses 3:35 Read - “I ranked every Intro to Data Science course on the internet, based on thousands of data points” https://tinyurl.com/llkgn5l 3:50 Read all about “Move 37” here https://tinyurl.com/kuhay98 4:20 Read our favourite technical article this week “50 Google Sheets Add-Ons to Supercharge Your Spreadsheets” https://tinyurl.com/mj5juez 4:32 supermetrics.com 4:42 alyien.com 4:47 hotjar.com 5:05 mixpanel.com have just launched their new ‘signal’ feature 5:11 buffer.com 5:28 giphy.com 5:48 LICEcap - the gif creator for PC - Download here: https://licecap.en.softonic.com/ 5:55 Read why you should take your gifs to the next level here: https://tinyurl.com/ktmpsle 6:00 Blog Post: “Growth Hacking Press — The Ultimate Guide” https://tinyurl.com/kfhsvwg 6:13 Buy “Secret Sauce: The Ultimate Growth Hacking Guide” here: https://www.secretsaucenow.com/ 6:20 Watch - “Discover Facebook Spaces, the social VR platform just announced at F8”. https://www.facebook.com/avrjourney/videos/vb.176682839476704/233864370425217/?type=2&theater ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/20VD-bC18g8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 8691 Growth Tribe
Digital Marketing Tips, Prototype Tools, a Content Generator & More | Growth Insights #15
 
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Welcome back to Growth Insights #15! David takes us through the best digital marketing tips from the last month, including a headline content generator and amazing prototype tools and web design tools! Get the latest tools list: https://grow.ac/issue15 Ever wanted Slack integrations to help you to search for things on Wikipedia without ever having to navigate away from the app? Maybe you’re wondering exactly how Russian propaganda is linked to the outcome of 2016’s American election. (Hint: It involves 2.700 fake Facebook accounts and 80.000 posts.) Or perhaps you're interested in web development tools? Well, we’ve got you covered with our essential growth tools toolkit. You’ll never have to guess about whether or not your new logo design will look good in real-life with a prototype tool, and you code your own self-destructing Banksy (we’d recommend using a photo of your most annoying colleague) with a brilliant web development tool. Think that visual search is still a distant dream? Not anymore - Snapchat just integrated it so that you can snap a product and buy the same product (or the nearest match to it on Amazon). And if you think that hardware hacks are old-school, factories in China were discovered to have nested tiny microchips, no bigger than a grain of rice, on the motherboards of expensive US servers. We're not suggesting this as one of our digital marketing tips, but it's interesting to know how they did it! Finally, don’t forget the headline content generator tool - simply pop in a keyword and instantly receive tonnes of headlines to help you create your content! So, there you have it! All the best digital marketing tips and tools we discovered this month, including prototype tools, a headline content generator, a few project management tools and a sprinkling of old-school hacking. What more do you need? Let us know in the comments if you think we've missed any marketing resources or awesome growth hacking tools! ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/JYVprUQH2Fo
Views: 2399 Growth Tribe
9 Blockers to Rapid Experimentation - Setting Growth Teams up for Success
 
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Growth Teams often face blockers to rapid experimentation, we see it all the time. But for Growth Teams to be successful these blockers must be overcome to give them the freedom they need to conduct rapid experimentation. We find that often growth teams face resistance from the business when trying to set up business experiments & growth hacking strategies. However, the problem is if organisation don’t buy-into the new way of working it becomes difficult to execute successful growth hacking. Growth Teams must be given the support and freedom they need to conduct growth experiments & rapid experimentation. So join Luke as he explains the 9 Blockers to rapid experimentation and how to set your Growth Teams up for success. The blockers covered in this video are: 1. No full team dedication (too little time to focus on growth experiments)- Growth teams need room and time to experiment & growth needs to be their biggest allocation of time per week, organisations must try to book out dedicated time for growth teams and give them support from other teams. 2. Not enough resources or time from supporting roles & departments (especially IT) - Growth Hackers must have support from all departments including Sales, I.T, Data, Art Direction, Customer Care, Development & QA teams. 3. The immune system of the company is not set up for Growth Hacking - It’s important that you get buy-in from all departments including Branding, Legal, Compliance, Governance & Procurement 4. The C-Level executives are not aligned - This is one of the biggest blockers, if the C level execs are not on board and don’t feel your pain your task of running growth experiments is going to be an uphill battle. 5. Ranking process (egos get in the way of data driven decisions) - you must ensure that the highest paid people in the room don’t make all the decisions, use data driven decision making to justify where to spend time. 6. Agencies get in the way (Business Growth is too important to be outsourced) - By using consultants or relying too much on agencies you lose the data and the control. They hold the data and make things slower (they send reports and no access to raw data). It adds another layer of communication making it hard to conduct Growth Hacking experiments 7. Set up reporting properly - without data you are just guessing, you must have access to all hard and soft data as without this you won't know if an experiment worked and why. The key to rapid experimentation is to find what works and replicate! 8. Doubt and uncertainty - one of the most common problems faced by Growth Hackers, as stated your organisation must support them and buy into a culture of experimentation. Remember, it’s ok to fail! 9. Teams can’t execute - a big problem that we see if those organisations don't have the skills to get shit done, it’s important to set up Growth Teams with all the skills needed to Growth Hack successfully. Let us know any problems you have been facing implementing growth into your organisation in the comments below! Topics covered in this video: Growth Teams Rapid Experimentation Business Experimentation Growth Experiments Innovation Experiments Growth Hacking Experiments Successful Growth Hacking Growth Hacking Growth strategies Conduct growth experiments Growth Hacking Success Data driven decisions Data driven decision making Business Growth Culture of experimentation How to Growth Hack successfully _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/HsRJmCTQTNs
Views: 1600 Growth Tribe
Data Dashboard & Social Listening Tool  - Growth Insights #6
 
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Welcome back to Growth Insights! In this latest episode we’ll be sharing Data Dashboard & Social Listening Tool hacks and how to utilize them to achieve growth. Growth Insights is the only series which you’ll be introduced to Data Dashboard & Social Listening Tool hacks, insights and usage all in just 7 minutes. Each Growth Insights video will contain the latest growth marketing tools, techniques, and secrets from our team and community. In this particular episodes, we’ll cover Data Dashboard & Social Listening Tool hacks and applications. A new Growth Insights will be published every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth! Klipfolio is the most customizable dashboard tool in the market we’ve seen. It integrates all your data into main dashboards for your teams or clients. There are 100s of integrations ready to plug in. This is the way to go If you’re looking to take dashboards to the next level. Social listening tools help you monitor your online brand presence. Brand24 allows you to get a better understanding of who is talking about your brand, identifying influencers in your industry and runs sentiment analysis on the results. If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below! 0:16 - fadfeed.tv - http://fadfeed.tv/ 0:32 - dataselfie.it - http://dataselfie.it/#/ 0:40 - brand24.com - https://brand24.com/ - the ultimate brand monitoring tool! 1:06 - David Sherlock’s playbook to extract all facebook comments to CSV file - http://bit.ly/2tiEUEL 1:21 - IP to income API - https://market.mashape.com/mazon/income-by-location 1:37 - API marketplace - https://market.mashape.com/ 2:00 - Mobile Users v UX - http://bit.ly/2vu6US6 2:24 - Landbot.io - https://landbot.io/ 2:23 - subjectline.com - http://subjectline.com/ 2:43 - Noah Kagan studies 100m subject lines - http://bit.ly/2ta9xuD 3:14 - Guillaume Cabane’s secrets for driving growth - http://bit.ly/2ufgTtU 3:28 - The online International Growth Marketing Summit! - http://grow.ac/IGMsummit 3:44 - Most hated online advertising techniques - http://bit.ly/2c3S8N2 4:00 - Klipfolio.com - https://www.klipfolio.com/ 4:22 - The RNC voter data leak - http://bit.ly/2sOMQfW 5:00 - lusha.co - https://lusha.co/ 5:19 - anycandidate - https://www.anycandidate.com/ 5:35 - Bypass linkedin inMail limitations - http://bit.ly/2u1qVjC 6:06 - What people on Hacker News are talking about right now - http://bit.ly/2sP0Fe8 6:18 - 50% of all small businesses make it to their fifth year - http://bit.ly/2tiRvaU 6:44 - AppTweak.com - https://www.apptweak.com/ 7:04 - Machine Platform Crowd by McAfee & Brynjolfsson - http://amzn.to/2u1Cqtb Don’t forget to ask us all your questions in the comments below! This particular episode focuses on Data Dashboard & Social Listening Tool benefits and applications, but we also cover the following topics in this video: Ad inspiration Facebook data Social listening Brand mentions How to extract facebook data on fanpages API marketplaceS Subject line analysis Most hated ad formats Person APIs Data enrichment How to find personal data on your leads InMail Hack How to target tech early adopters Machine Platform Crowd Facebook data analysis Social Listening Tool Brand Mentions How to create chatbot landing pages Data Dashboard How to Boost App Downloads Facebook Sentiment Analysis ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/c-Khy_HSHTo -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 6258 Growth Tribe
5 Budget Video Tips | From iPhone Filmmaking to Video Lighting
 
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5 Budget video tips | From iPhone filmmaking to video lighting Paolo is back! And this time he’s got all the budget video tips and tricks you could possibly need. If you’re puzzling over lens aperture, confused about video lighting or wondering if iPhone filmmaking is a thing (it is), then Paolo has the solution to your low budget filmmaking and video marketing queries. When it comes to video marketing, people often worry that they simply don’t have the budget to create videos. But you don’t need a fancy filmmaking camera, an expensive backlight, or tonnes of money when it comes to creating a video for business. As technology improves, smartphone and iPhone filmmaking are becoming easier and simpler, and marketers with little video experience can create engaging video content on a relatively low budget - as long as you have some tips from the experts! By looking at the 5 top elements you should consider before starting to do low budget filmmaking, Paolo demonstrates how to create video that does the job - without needing to spend huge amounts of money. From fixing your video lighting, buying a budget microphone (seriously, the ones on your laptop are dreadful, please don’t use them) or sorting out your key light, we’ve got all the best budget video tips. Find out the difference between wide and narrow lens apertures, learn how to avoid the dreaded ‘negative space’ and discover how to activate the video grid so you can master iPhone filmmaking. Budget and low budget filmmaking don’t have to be tricky. Happy filming! ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/school/growt... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/HhnC5Af7wS0
Views: 1159 Growth Tribe
The World’s Only Growth and AI Traineeship
 
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The World’s Only Growth and AI Traineeship – Preparing the Next Generation of Talent for a Fast Changing World. Apply now: http://grow.ac/GrowthAndAITraineeship We just launched the world’s only Growth and AI Traineeship, but what is it? and why does it matter? The world is changing fast, it’s exciting. Technology is driving the change and evolving the business landscape. But as technology drives change, in order to stay relevant we must keep up. Your skill-set must evolve in parallel with the change. Are you prepared? Has university equipped you with the skills required? Is your employer investing in your continuous development? Do you know SEO? Email? SEM? Social Media? UX? UI? Prototyping? Funnel Marketing? CRO? AB Testing? HTML? CSS? Lead Gen? Content Marketing? Usability Testing? Engineered marketing? Experiment design? Web scraping? Landing page optimisation? Virality? Marketing Automation? Psychographic personas? Conversion centric design? Natural language processing? Image recognition? Predictive modelling? APIs? Regression analysis? Cluster analysis? Apply now to master these skills: http://grow.ac/GrowthAndAITraineeship Conventional education systems are failing at teaching you the skills required by employers, and employers simply can’t train staff fast enough to keep up… Universities are great at equipping you with intellectual skills like critical thinking, effective communication and working independently. But the way Universities are structured is inherently sluggish when reacting to change, curriculums may not have been updated in 10 years! The job market is evolving so fast, that relying on a single, static skill set or confining it to your job title just doesn’t cut it anymore. A report published by the World Economic Forum on “Realizing Human Potential in the Fourth Industrial Revolution” clearly states that individuals must take their education into their own hands if they want to stay relevant on the job market. Think of yourself as a product you want to sell to employers, products are constantly refined and adapted to the changing needs of the market in order to stay relevant. You must therefore be constantly refining and adapting your skill set in order to enhance your own value proposition. Apply now: http://grow.ac/GrowthAndAITraineeship _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://course.growthtribe.io/2-day-ai-for-marketing-growth-course... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/1nXLvX4_T-U
Views: 3150 Growth Tribe
4 Pillars of User Driven Growth | David Darmanin - Hotjar
 
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At our recent Growth Marketing summit, we were lucky enough to be joined by David Darmanin from Hotjar. In this insightful talk, he discusses his 4 pillars of user & purpose driven growth, focusing on usage and marketing activation. This video marks the first of a series of short content we will be releasing from the growth marketing summit. The summit was the world’s largest online growth hacking conference with talks from the world’s most renowned growth hackers and full funnel marketers. In this first video, David Darmanin from Hotjar looks at customer acquisition and shares his 4 pillars of user & purpose driven growth, a framework that helps him take Hotjar from beta to 1 million ARR in just 6 months! _________________________________________ Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! http://course.growthtribe.io/2-day-ai... or Apply for the world’s 1st Growth & A.I. Traineeship https://course.growthtribe.io/growth-... or Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: http://growthtribe.io/growth-hacking-... or our 6-Week Growth Hacking Evening Course http://growthtribe.io/growth-hacking-... Make sure to check out www.growthtribe.io to learn more about us and for more goodies. London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: http://growthtribe.io/growth-marketin... ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/grow... Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Video URL: https://youtu.be/iz34CT0EUBQ
Views: 1666 Growth Tribe

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