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Videos uploaded by user “Product Collective”
The Art of Being Compelling
 
21:08
With Sachin Rekhi, Founder & CEO at Notejoy As product managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow product managers, engineers, designers, executives, or even customers. The most successful product managers become well versed in making compelling arguments every day around product vision, roadmap prioritization, design trade-offs, resource asks, and so much more. This session will share some of the most effective techniques I’ve found for mastering the art of being compelling.
Views: 930 Product Collective
A discussion on ideas: Jason Fried @ INDUSTRY '17
 
44:35
Jason Fried, CEO and Co-founder of Basecamp joins Paul McAvinchey, Co-founder of Product Collective for a wide ranging discussion on ideas -- where they come from and what to do with them. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com
Views: 2241 Product Collective
Love the Problem
 
37:27
With Ash Maurya, Founder at LEANSTACK Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.
Views: 1686 Product Collective
The Art of Being Compelling: A Discussion with Sachin Rekhi
 
31:14
Listen to Sachin Rekhi, Founder and CEO of Notejoy and Mike Belsito, Co-Founder of Product Collective, as they discuss Sachin's take on how product managers and other product people can work on the art of being compelling.
Views: 384 Product Collective
Jobs to be Done and More on Innovation | Bob Moesta, CEO at The ReWired Group | INDUSTRY Europe 2018
 
40:48
This fireside chat with Bob Moesta, President and CEO of the ReWired Group (moderated by Paul McAvinchey, Co-Founder of Product Collective), was held at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. In this fireside chat, Paul and Bob explore a concept that asserts that there is an oversupply of innovation and technology and that consumers simply don’t know how to fit all of it into their lives. But by focusing on the jobs-to-be-done that consumers have, we can create better products and entirely new business models.
Views: 507 Product Collective
The Build Trap: Melissa Perri @ INDUSTRY '17
 
29:20
Are you building what your customers want, or are you just building? When successful companies first started out, they had to constantly deliver value to understand what their users wanted. This grew their business. Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap”. They continue building feature after feature, without stopping to validate it’s what customer truly want and need. This is due in part to poor understanding of Product Strategy, Product Management, and how to manage teams. In order to get out of “The Build Trap”, businesses need to restructure their thinking to focus on finding value for the user through experimentation to achieve business goals. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com
Views: 533 Product Collective
Becoming a Successful Continuous Discovery Team
 
25:14
With Teresa Torres, Product Discovery Coach at Product Talk More teams are moving toward a truly cross-functional product team model where the teams that develop the product (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week over week to support their daily product decisions.
Views: 534 Product Collective
BUILDING PRODUCTS THAT PEOPLE LOVE, WANT, AND NEED | Giacomo “Peldi” Guilizzoni
 
41:07
This talk by Giacomo “Peldi” Guilizzoni, Founder & CEO of Balsamiq, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. In this fireside chat, we dig in with Peldi on the differences between building product… and building products that people actually love, want, and need.
Views: 259 Product Collective
PURPOSE, NOT PRD | Jen Dante, Director of Product Strategy at Netflix | INDUSTRY Europe 2018
 
17:26
This talk by Jen Dante, Director of Product Strategy at Netflix , was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. In this talk, Jen discusses how teams can create a product with purpose… even without every single requirement.
Views: 159 Product Collective
How Basecamp Runs its Business | Ryan Singer, Head of Strategy at Basecamp | INDUSTRY Europe 2018
 
30:53
This talk from Ryan Singer, Head of Strategy at Basecamp, was held at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. Ryan steps through the specific tools and practices that Basecamp uses to consistently hit deadlines and ship major improvements to their massive customer base. The talk covers how Basecamp’s teams define projects, track uncertainty, stay focused, and handle difficult decisions along the way.
Views: 96 Product Collective
On Behavioural Economics | Glen Holmes, Senior Product Manager at Workday | INDUSTRY Europe 2018
 
33:10
This talk by Glen Holmes, Senior Product Manager at Workday, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? Glen discusses insights into why people make decisions, what motivates them and looking at how we can leverage this thinking in order to build better, more engaging, products for our users.
Views: 199 Product Collective
Customer Obsession: Satisfying the Unsatisfiable via Consumer Science
 
34:55
With Gib Biddle, Former VP of Product at Netflix Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways. Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques. Gib will illustrate these tactics using examples from Netflix, then, put the techniques into practice with a highly interactive, modern-day Netflix case.
Views: 218 Product Collective
Designing with customer obsession: An Amazon Music perspective: Kintan Brahmbhatt @ INDUSTRY '17
 
33:33
This talk focuses on the role of customer obsession in designing useful, usable and delightful products. Kintan will share how his team created a natural music listening experience for Amazon Music on Alexa and Echo. He will share key listening posts and the role of friction in building products for the future.
Views: 443 Product Collective
INDUSTRY: The Product Conference -- 2017 Recap
 
01:34
700 product people from across the world came to Cleveland, Ohio, to talk about the latest ways of building technology products. Join them at the next event: http://INDUSTRYconference.com Video by Purple Films: http://www.purple-films.com/
Views: 1598 Product Collective
Mastering SaaS Pricing: How to Price & Package Your Product from MVP to IPO
 
22:42
With Kyle Poyar, Senior Director of Market Strategy at OpenView Partners Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most powerful, yet overlooked, levers to drive growth in a SaaS business. In this talk, you’ll learn how to approach pricing & packaging in a data-driven matter, gain an understanding of the best monetization strategies for each stage of your company’s growth, and hear case studies on the dramatic impact of pricing & packaging from leading SaaS companies.
Views: 63 Product Collective
The Most Toxic Concept in Product | Elizabeth Ayer | INDUSTRY Europe 2018
 
24:32
This discussion by Elizabeth Ayer, Product Portfolio Manager at Redgate Software, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. In this video, Elizabeth talks about why toxic concepts are pulling back a lot of our efforts in business improvement. It includes stories and how features can sometimes go a bit wrong.
Views: 77 Product Collective
Chris Spiek @ Industry 2015
 
41:54
CHRIS SPIEK Co-Founder, | Detroit, MI Discovering why people buy your product (and why they fire it): The Jobs-to-be-Done Method
Views: 317 Product Collective
0-1 Product Teams: Hire & scale your first product team
 
22:16
With Merci Victoria Grace, Former Director of Product at Slack Founders and heads of product at early stage companies are often trying to do two impossible things at once: take a product from 0-1 and take a PM team from 0-1. Learn how to avoid common hiring & process mistakes in those crucial early days so you can find the right PMs (or hire your first PM), build trust, and grow while maintaining momentum.
Views: 35 Product Collective
Getting Go-to-Market Alignment Right
 
28:58
With Brianne Kimmel, Startup Investor & Advisor at Zendesk Product’s role in building product-minded Sales and Business Development teams. It’s no secret, the fastest growing software companies in history have all started with a product-led growth strategy. But even billion dollar companies like Dropbox, Slack and Zendesk eventually add traditional go-to-market channels like Sales and Business Development. In this talk, Brianne will share lessons learned in building and scaling go-to-market teams. You’ll learn the three crucial components to driving go-to-market alignment and how to educate and reinforce product goals as your company continues to grow.
Views: 52 Product Collective
Product Managers should "Love the Problem" | INDUSTRY Interview w/ Ash Maurya, Founder of LeanSTACK
 
31:23
At INDUSTRY: The Product Conference in Cleveland, Ohio in Fall 2018, Ash Maurya will be presenting a talk and workshop centered around why product managers should focus on the problem... not their solution. This Q&A session with Ash around this topic is based on his upcoming workshop at INDUSTRY: The Product Conference. In this discussion with Ash, we talk about how most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don't work because customers themselves often don't know what they want. INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com
Views: 91 Product Collective
Product Strategy When Scaling a Company | Des Traynor, Co-Founder at Intercom | INDUSTRY Europe 2018
 
38:12
This talk by Des Traynor, Co-Founder at Intercom, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth environment is another thing entirely. In this talk, Des outlines how innovators should be thinking about building a product when scaling a company.
Views: 132 Product Collective
Building Habit-Forming Products | | INDUSTRY Interview w/ Nir Eyal, Author of Hooked
 
22:53
At INDUSTRY: The Product Conference in 2015, Nir Eyal discussed the key concepts in his book, Hooked: How to Build Habit Forming Products. The talk was one of the favorites of the event -- as most product managers have products in which active use is important. In this INDUSTRY Interview, Nir discusses what's changed after 3 years since his talk. INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com
Views: 39 Product Collective
Experiment-Driven Product Development: What We've Learned From 1 Million+ Experiments
 
26:54
With Jon Noronha, Director of Product Management at Optimizely When it comes to product development, experimenting badly can be worse than not experimenting at all. As one of the most powerful tools available to product teams, when done right experimentation allows teams to iterate gradually and validate ideas with data. While experimentation is increasingly becoming a staple of most product teams, many are struggling to do it right. During this talk, Jon will share his blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path.
Views: 28 Product Collective
The Speed vs. Quality Dilemma: Sam Goertler @ INDUSTRY '17
 
26:18
It’s often assumed that increasing engineering velocity means sacrificing product, design, or code quality. While this strategy may work in the short term, most end up paying the price eventually. Join me to discuss alternative views on the speed vs. quality dilemma and learn ways to strike the right balance between the two.
Views: 196 Product Collective
How to Go From Self-Serve to Enterprise: Pete Koomen @ INDUSTRY '17
 
21:16
Seven years after launching their first product, Optimizely has grown Average Selling Price from three-figures to five-figures. Along the way, they’ve had to change the way they marketed, sold, supported, and built their products. Pete will share stories, insights, and lessons learned from the journey from self-serve to enterprise. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com
Views: 74 Product Collective
THE ART OF BUILDING IMPACTFUL PRODUCTS | Deborah Clarke , CarTrawler |  INDUSTRY Europe 2018
 
23:06
This talk by Deborah Clarke, Director of Product at CarTrawler, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. Here, she explains how product managers can make an impactful product and how sometimes the smallest things can drive the biggest changes.
Views: 29 Product Collective
The Role of Evangelism: Nancy Kramer @ INDUSTRY '17
 
26:59
Part inspiration, part application, this thought-provoking talk will focus on the primarily unspoken, yet incredibly important dimension of evangelism in product innovation, product development and entrepreneurship.
Views: 45 Product Collective
Roadmapping
 
26:31
With Latif Nanji, Co-Founder & CEO at Roadmunk and Jackie Bavaro, Head of Product Management at Asana Sometimes, building a product isn’t the biggest challenge — it’s determining which products to build. Product roadmaps are meant to be helpful artifacts for our product organizations, but creating the right roadmap can be an agonizing process. And to some, no roadmap is the right roadmap. In this live INDUSTRY Interview, Latif and Jackie will discuss how product people can make the most of product roadmaps. This discussion will be facilitated by Michael Sacca, Co-Host of Rocketship.FM -- one of the leading product-oriented podcasts.
Views: 48 Product Collective
The Role of Product and Product Teams in Large and Small Organizations
 
27:44
With Dheerja Kaur, Head of Product and Design at theSkimm Product plays a very different role within organizations both big and small. Learn how to think about defining the role of product through the different stages of a company, how to instill product thinking throughout the organization, and how to build the right product team for your company.
Views: 29 Product Collective
IF GOD WERE AN APP | John Vars, CPO at Varo Money | INDUSTRY Europe 2018
 
28:42
This talk by John Vars, Chief Product Officer at Varo Money, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. In this talk, John recalls how four overarching themes taught to him in college philosophy classes actually extend into product management — and how the implementation of those themes can make the products and apps that we build almost “God-like.”
Views: 60 Product Collective
Data-Driven Product
 
16:47
Maggie Jan of Keen.io speaking at Industry 2016. http://indsum.com
Views: 135 Product Collective
Why product managers should predict the future | INDUSTRY Interview with Ken Norton, Parter at GV
 
31:00
At INDUSTRY: The product Conference in 2016, Ken Norton gave a keynote that encouraged product people to think about the world that their products will live within 30 years from now. It may seem extreme, but Ken implores that this is not only possible but will make us all better as product people for the products we manage today. More recently, Ken wrote an essay for product managers titled, Predicting the Future, that continues down this path. In this INDUSTRY Interview, we discuss Ken's thoughts and dig in more to his essays. INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com
Views: 103 Product Collective
Talk Shop w/ Brianne & Gibson
 
24:29
With Brianne Kimmel, Startup Investor & Advisor at Zendesk and Gibson Biddle, Former VP of Product at Netflix One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. So, join us at the Talk Shop Stage within the product village, participate in a great discussion. This discussion will be facilitated by Michael Sacca, Co-Host of Rocketship.FM -- one of the leading product-oriented podcasts.
Views: 15 Product Collective
Talk Shop w/ Catherine & Sachin
 
23:39
With Catherine Ulrich, General Partner at FirstMark Capital and Sachin Rekhi, Founder & CEO at Notejoy One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. So, join us at the Talk Shop Stage within the product village, participate in a great discussion. This Talk Shop will be moderated by Paul McAvinchey, Co-Founder of Product Collective.
The Heuristic Tools of a Product Manager: Ty Ahmad Taylor @ INDUSTRY '17
 
20:38
While we all use heuristic tools in our day-to-day life and work, this is a primer on how to hone them in product development. We will also explore the different tools brought to bear in software, consumer hardware and services.
Views: 86 Product Collective
Building a Product Strategy from the Ground Up | Aurélie de Sainte Preuve | INDUSTRY Europe 2018
 
17:06
This talk by Aurélie de Sainte Preuve, Chief Product Officer at Seenit Ltd., was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. She talks about how to build a product strategy from scratch. It involves a comprehensive step-by-step explanation on how to put the whole strategy together.
Views: 64 Product Collective
A Product Manager’s Superpower: User Science: Brent Tworetsky & Brian Smith @ INDUSTRY '17
 
29:15
User science has been the difference between product failure and a massive user hit. In today’s highly competitive market with growing customer expectations, organizations are racing to understand their users’ behavior and attitudes so they can meet their needs and earn their business. In turn, savvy product teams are shifting from occasional exploratory research and toward getting user insights earlier and more frequently throughout development. Successful product managers are helping teams build winning products by combining insights across multiple test types – cycling between qualitative and quantitative methods to iterate on and improve the product to better solve the user need. In this presentation, Executive Vice President of Product at XO Group (brands: The Knot, The Nest, The Bump) Brent Tworetzky, with co-presenter VP of Marketing Brian Smith, will walk you through a simple system that brings User Science to life for you and your team.
Views: 94 Product Collective
Trevor Owens
 
02:00
Views: 445 Product Collective
The One Sentence You Need to Conquer Office Politics: Alison Go @ INDUSTRY '17
 
25:44
Great products are rarely built by product leaders alone. Your stakeholders will make or break your success, and yet why does it often feel like we’re at war with our most critical partners? Learn from Alison how to play well with others (sales, marketing, legal, content, retail, etc.) without compromising your product or your customers.
Views: 41 Product Collective
Software Subscription Optimization  | Antoine Sakho, Head of Product at Busuu | INDUSTRY Europe 2018
 
24:07
This talk by Antoine Sakho, Head of Product at Busuu, was given at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. In this talk, Antoine discusses how it's possible for product people to help their companies multiply app revenue by better understanding the subscription equation. It includes case studies of experiments which both succeeded and failed.
Views: 52 Product Collective
Making data-driven decisions | INDUSTRY Interview w/ Richard White, CEO of UserVoice
 
30:10
At INDUSTRY: The Product Conference in 2015, Richard White took the stage to discuss how product managers can make data-driven decisions. This INDUSTRY Interview follows-up on that initial talk, and goes deeper into how data can influence the product decisions we make. INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com
Antoine Sakho @ INDUSTRY Europe 2018
 
24:07
Subscription Optimization from the Trenches Multiplying app revenue by understanding the subscription equation, with case studies of experiments which both succeeded and failed.
Views: 36 Product Collective
What makes some products so engaging while others flop?
 
01:00:29
In his talk at Industry 2015, Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.
Views: 59 Product Collective
INDUSTRY: The Product Conference  2018 (Global Edition)
 
02:21
800 product people from around the world gathered in Cleveland, Ohio, to talk about building, launching, and scaling world-class products.
Views: 23 Product Collective
The Cleveland Cavaliers’ journey to 1:1 personalization of content for fans at Quicken Loans Arena
 
36:49
Mike Conley of the Cleveland Cavaliers speaking at Industry 2016. http://indsum.com
Views: 33 Product Collective
Analytics
 
25:51
With Michael Butt, Product Marketing at Amplitude Many organizations talk about being “data-driven” — but what, exactly, does that mean? For many software companies, a big part of being “data-driven” means having a solid analytics strategy. We’ll discuss what software companies should be thinking about when it comes to analytics. This Talk Shop session will be moderated by Jonathan Rivers, CTO of 3Pillar Global.
Views: 12 Product Collective
Finding Product-Market-Fit  | INDUSTRY Interview w/ Dan Olsen, Author of The Lean Product Playbook
 
38:59
At INDUSTRY: The Product Conference in 2017, Dan Olsen uncovered his Lean Product Pyramid framework, which product managers and entrepreneurs can use to create better products. In this discussion, Dan previews that talk and answers question about finding the elusive product-market-fit. INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com
Views: 11 Product Collective
What Happens When Things Don't Always Go As Planned
 
24:17
With John Vars, Chief Product Officer at Varo Money Life changes fast. This is true for us as humans, but as well as the products that we manage. It's all well and good to have a plan, but as Mike Tyson says, "Everyone has a plan until you get punched in the face." This recently added session will be a moderated discussion with John Vars about this very truth in product. This session will be moderated by Mike Belsito, Co-Founder of Product Collective.
Talk Shop w/ Ash & Merci
 
27:22
With Ash Maurya, Founder at LEANSTACK and Merci Victoria Grace, Former Director of Product at Slack One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. So, join us at the Talk Shop Stage within the product village, participate in a great discussion. This Talk Shop will be moderated by Paul McAvinchey, Co-Founder of Product Collective.
Customer Feedback: The Other Half of the Data Story
 
30:01
RICHARD WHITE CEO & Co-Founder, Uservoice | San Francisco, CA Speaking at http://indsum.com in 2015
Views: 22 Product Collective

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