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Videos uploaded by user “Product Collective”
Becoming a Successful Continuous Discovery Team | INDUSTRY: The Product Conference 2018
 
25:14
With Teresa Torres, Product Discovery Coach at Product Talk More teams are moving toward a truly cross-functional product team model where the teams that develop the product (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week over week to support their daily product decisions. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 1851 Product Collective
Love the Problem | INDUSTRY: The Product Conference 2018
 
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With Ash Maurya, Founder at LEANSTACK Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 2990 Product Collective
Jobs to be Done and More on Innovation | INDUSTRY: The Product Conference Europe 2018
 
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This fireside chat with Bob Moesta, President and CEO of the ReWired Group (moderated by Paul McAvinchey, Co-Founder of Product Collective), was held at the 2018 European edition of INDUSTRY: The Product Conference in Dublin, Ireland. In this fireside chat, Paul and Bob explore a concept that asserts that there is an oversupply of innovation and technology and that consumers simply don’t know how to fit all of it into their lives. But by focusing on the jobs-to-be-done that consumers have, we can create better products and entirely new business models.
Views: 947 Product Collective
A discussion on ideas: Jason Fried @ INDUSTRY '17
 
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Jason Fried, CEO and Co-founder of Basecamp joins Paul McAvinchey, Co-founder of Product Collective for a wide ranging discussion on ideas -- where they come from and what to do with them. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com
Views: 2570 Product Collective
The Art of Being Compelling: A Discussion with Sachin Rekhi
 
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Listen to Sachin Rekhi, Founder and CEO of Notejoy and Mike Belsito, Co-Founder of Product Collective, as they discuss Sachin's take on how product managers and other product people can work on the art of being compelling.
Views: 517 Product Collective
The Art of Being Compelling | INDUSTRY: The Product Conference 2018
 
21:08
With Sachin Rekhi, Founder & CEO at Notejoy As product managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow product managers, engineers, designers, executives, or even customers. The most successful product managers become well versed in making compelling arguments every day around product vision, roadmap prioritization, design trade-offs, resource asks, and so much more. This session will share some of the most effective techniques I’ve found for mastering the art of being compelling. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 1282 Product Collective
Customer Obsession: Satisfying Needs w/ Consumer Science | INDUSTRY: The Product Conference 2018
 
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With Gib Biddle, Former VP of Product at Netflix Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways. Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques. Gib will illustrate these tactics using examples from Netflix, then, put the techniques into practice with a highly interactive, modern-day Netflix case. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 699 Product Collective
The Build Trap: Melissa Perri @ INDUSTRY '17
 
29:20
Are you building what your customers want, or are you just building? When successful companies first started out, they had to constantly deliver value to understand what their users wanted. This grew their business. Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap”. They continue building feature after feature, without stopping to validate it’s what customer truly want and need. This is due in part to poor understanding of Product Strategy, Product Management, and how to manage teams. In order to get out of “The Build Trap”, businesses need to restructure their thinking to focus on finding value for the user through experimentation to achieve business goals. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com
Views: 764 Product Collective
Purpose, not PRD | INDUSTRY: The Product Conference Europe 2018
 
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In this talk, Jen Dante, Former Director of Product Strategy at Netlfix, discusses how teams can create a product with purpose… even without every single requirement. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 289 Product Collective
How Basecamp Runs its Business | INDUSTRY: The Product Conference
 
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Ryan Singer, Head of Strategy at Basecamp, steps through the specific tools and practices that Basecamp uses to consistently hit deadlines and ship major improvements to their massive customer base. The talk covers how Basecamp’s teams define projects, track uncertainty, stay focused, and handle difficult decisions along the way. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 273 Product Collective
The Role of Evangelism: Nancy Kramer @ INDUSTRY '17
 
26:59
Part inspiration, part application, this thought-provoking talk will focus on the primarily unspoken, yet incredibly important dimension of evangelism in product innovation, product development and entrepreneurship.
Views: 66 Product Collective
How to Go From Self-Serve to Enterprise: Pete Koomen @ INDUSTRY '17
 
21:16
Seven years after launching their first product, Optimizely has grown Average Selling Price from three-figures to five-figures. Along the way, they’ve had to change the way they marketed, sold, supported, and built their products. Pete will share stories, insights, and lessons learned from the journey from self-serve to enterprise. For more on INDUSTRY: The Product Conference: http://INDUSTRYConference.com
Views: 97 Product Collective
Building Products that People Want and Need | INDUSTRY: The Product Conference Europe 2018
 
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In this fireside chat, we dig in with Giocomo "Peldi" Guilizziono, Founder and CEO of Balsamic, on the differences between building product… and building products that people actually love, want, and need. This fireside chat is moderated by Eric Boduch, Co-Founder and Chief Evangelist of Pendo, and took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 375 Product Collective
Subscription Optimization in the Trenches | INDUSTRY: The Product Conference - Europe 2018
 
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With Antoine Sakho, Head of Product at Buusu In this talk, Antoine discusses how it's possible for product people to help their companies multiply app revenue by better understanding the subscription equation. It includes case studies of experiments which both succeeded and failed. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 128 Product Collective
Escaping The Build Trap, with Melissa Perri, Product Management Author and Coach
 
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Five years ago the struggle was shipping software. Now, companies have to focus not just on shipping software, but on the right software. When companies measure their success on the number of features released rather than the customer needs those features to fulfill, they are stuck in The Build Trap. To escape The Build Trap, organizations must build out a Product Management practice that leads to the creation of value. In this discussion, Melissa Perri, Author of The Build Trap, discusses product management principles that can be applied to any company, big or small... helping product people overcome product development roadblocks and identifying how to build products that benefit both your business and your customer. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Getting Product Go-to-Market Alignment Right | INDUSTRY: The Product Conference 2018
 
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With Brianne Kimmel, Startup Investor & Advisor at Zendesk It’s no secret, the fastest growing software companies in history have all started with a product-led growth strategy. But even billion dollar companies like Dropbox, Slack and Zendesk eventually add traditional go-to-market channels like Sales and Business Development. In this talk, Brianne will share lessons learned in building and scaling go-to-market teams. You’ll learn the three crucial components to driving go-to-market alignment and how to educate and reinforce product goals as your company continues to grow. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 230 Product Collective
INDUSTRY: The Product Conference -- 2017 Recap
 
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700 product people from across the world came to Cleveland, Ohio, to talk about the latest ways of building technology products. Join them at the next event: http://INDUSTRYconference.com Video by Purple Films: http://www.purple-films.com/
Views: 1666 Product Collective
Experiment-Driven Products: Learning From 1M+ Experiments | INDUSTRY: The Product Conference 2018
 
26:54
With Jon Noronha, Director of Product Management at Optimizely When it comes to product development, experimenting badly can be worse than not experimenting at all. As one of the most powerful tools available to product teams, when done right experimentation allows teams to iterate gradually and validate ideas with data. While experimentation is increasingly becoming a staple of most product teams, many are struggling to do it right. During this talk, Jon will share his blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 159 Product Collective
A VC's Perspective on Creating Products w/ Hunter Walk, Partner at Homebrew VC
 
32:07
Product people are often tasked with executing the vision of those in the executive suite. That vision can be inspiring -- not just to product people, but also the investors who funded that very vision. It's easy to wonder, though, why those investors funded that very vision? And what do *they* think the future of our products look like? A product person himself (formerly at YouTube, SecondLife, and elsewhere), Hunter Walk invests at the seed stage and often sees product vision at the very early stages of a business. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Designing with customer obsession: An Amazon Music perspective: Kintan Brahmbhatt @ INDUSTRY '17
 
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This talk focuses on the role of customer obsession in designing useful, usable and delightful products. Kintan will share how his team created a natural music listening experience for Amazon Music on Alexa and Echo. He will share key listening posts and the role of friction in building products for the future.
Views: 493 Product Collective
On Behavioural Economics | INDUSTRY: The Product Conference Europe 2018
 
33:10
Glen Holmes, Senior Product Manager at Workday, poses the question: Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? Glen discusses insights into why people make decisions, what motivates them and looking at how we can leverage this thinking in order to build better, more engaging, products for our users. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 272 Product Collective
Mastering SaaS Pricing: From MVP to IPO | INDUSTRY: The Product Conference 2018
 
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With Kyle Poyar, Senior Director of Market Strategy at OpenView Partners Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most powerful, yet overlooked, levers to drive growth in a SaaS business. In this talk, you’ll learn how to approach pricing & packaging in a data-driven matter, gain an understanding of the best monetization strategies for each stage of your company’s growth, and hear case studies on the dramatic impact of pricing & packaging from leading SaaS companies. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 207 Product Collective
The Art of Building Impactful Products | INDUSTRY: The Product Conference Europe 2018
 
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Here, Deborah Clarke, Director of Product at Cartrawler, explains how product managers can make an impactful product and how sometimes the smallest things can drive the biggest changes. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 65 Product Collective
0-1 Product Teams: Hire & scale your first product team | INDUSTRY: The Product Conference 2018
 
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With Merci Victoria Grace, Former Director of Product at Slack Founders and heads of product at early stage companies are often trying to do two impossible things at once: take a product from 0-1 and take a PM team from 0-1. Learn how to avoid common hiring & process mistakes in those crucial early days so you can find the right PMs (or hire your first PM), build trust, and grow while maintaining momentum. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 115 Product Collective
Chris Spiek @ Industry 2015
 
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CHRIS SPIEK Co-Founder, | Detroit, MI Discovering why people buy your product (and why they fire it): The Jobs-to-be-Done Method
Views: 342 Product Collective
The Speed vs. Quality Dilemma: Sam Goertler @ INDUSTRY '17
 
26:18
It’s often assumed that increasing engineering velocity means sacrificing product, design, or code quality. While this strategy may work in the short term, most end up paying the price eventually. Join me to discuss alternative views on the speed vs. quality dilemma and learn ways to strike the right balance between the two.
Views: 232 Product Collective
Challenges, Opportunities, + Pitfalls of Rapid Team Growth | INDUSTRY: The Product Conference 2018
 
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With Nick Caldwell, VP of Engineering at Reddit Switching from survival mode to optimization, changes in roles and responsibilities, dealing with crowds, communication + coordination, handling reorganizations, managing ambitions — and other fun issues that come along growth in your team.
Views: 38 Product Collective
Lean Strategies for Maturing Products | INDUSTRY: The Product Conference Europe 2019
 
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JANNA BASTOW CEO & CO-FOUNDER OF PRODPAD Building an MVP and launching a product is actually the easy part. It’s much more difficult to manage a product in its maturity or decline stages, so in this talk, Janna Bastow will tackle the challenges of a product that’s past its initial growth stage, and share some tips on: – How to avoid becoming a feature factory, while taming your beast of a backlog – How to use your roadmap to drive experimentation to hit company objectives – How to disrupt yourself before someone else does This talk took place at the 2019 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 19 Product Collective
If God were an App | INDUSTRY: The Product Conference Europe 2018
 
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In this talk, John Vars, Chief Product Officer at Varo Money, recalls how four overarching themes taught to him in college philosophy classes actually extend into product management — and how the implementation of those themes can make the products and apps that we build almost “God-like.” This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 114 Product Collective
Getting User Feedback that's Actually Useful w/ Michele Hansen, Co-Founder of Geocodio
 
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User interviews can be hard. They can take a lot of time, and it may be difficult to know how to actually extract real value from them. In this INDUSTRY Interview, we dig into why this is and what we can do as product people to work through it. We will also learn ways to get real, actionable feedback through user interviews. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Views: 62 Product Collective
Product Experimentation at Scale, w/ Claire VO, VP of Product at Optimizely
 
28:41
Product people are mostly all in favor of some type of experimentation. But often times, it feels easier to experiment at the very beginning stages of a company or product. But what happens when you have lots of customers? How can you *experiment* when many of those customers are looking to your company to provide products that are stable, reliable, and trustworthy? Claire Vo of Optimizely can help answer this question. In this discussion, Claire shares how experimentation is not only beneficial for everyone, but can truly be done at scale. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
A product discussion w/ Ash Maurya and Merci Victoria Grace
 
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With Ash Maurya, Founder at LEANSTACK and Merci Victoria Grace, Former Director of Product at Slack One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. So, join us at the Talk Shop Stage within the product village, participate in a great discussion. This Q&A discussion was moderated by Paul McAvinchey, Co-Founder of Product Collective, and took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 31 Product Collective
Product Management Metrics w/ Brian Crofts, Chief Product Officer of Pendo
 
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As it's been said, if you can't measure it -- you can't improve it. As product people, we care very much about creating great products and improving them over time, so it's important that we have metrics in place so we can actually measure our progress. In this discussion with Brian Croft, CPO of Pendo, we'll discuss important metrics that product managers and product leaders can and should consider. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Building a Product Strategy from the Ground Up | INDUSTRY: The Product Conference Europe 2018
 
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Arelie de Sainte Preuve, Chief Product Officer at Seenit, talks about how to build a product strategy from scratch. It involves a comprehensive step-by-step explanation on how to put the whole strategy together. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 150 Product Collective
Dysfunctional Teams and the Wisdom of Ants | INDUSTRY: The Product Conference 2018
 
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With Kirsten Butzow, Instructor at Pragmatic Marketing There is a simple truth when it comes to building successful products: You cannot do it alone. In fact, the ability of your team to work well together can have as much influence on your success as the strength of your technology. This also means that a bad team can destroy a good product. Kirsten Butzow, an instructor and product coach at Pragmatic Marketing, shares her story of a dysfunctional team that led to a dysfunctional product and how the leaf cutter ant showed her the path to success. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 94 Product Collective
The Role of Product + Teams in Large and Small Organizations | INDUSTRY: The Product Conference 2018
 
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With Dheerja Kaur, Head of Product and Design at theSkimm Product plays a very different role within organizations both big and small. Learn how to think about defining the role of product through the different stages of a company, how to instill product thinking throughout the organization, and how to build the right product team for your company. This talk took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 68 Product Collective
What's More Important -- Wireframing or Prototyping? w/ Peldi, Founder and CEO of Balsamiq
 
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What's more important -- wireframing... or prototyping? According to the founder and CEO of Balsamiq, ONE of those things is a giant waste of time. In this discussion, Giacomo “Peldi” Guilizzoni, Founder and CEO of Balsamiq Studios LLC, the company behind the product that most UX designers consider to be essential, answers the very question posed above, as well as other essential topics related to building great products. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Testing w/ Users to Achieve Product-Market Fit w/ Mike Mace, VP of Product Marketing at UserTesting
 
22:13
Achieving product-market-fit can be a challenging, sometimes even elusive, endeavor. But, what if the secret to finding-product-market fit was right in front of you the entire time? In this discussion, Mike Mace of UserTesting discusses the power of testing with users and how it can help us better achieve product-market-fit. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Views: 12 Product Collective
A Discussion with a product-minded Venture Capitalist | INDUSTRY: The Product Conference
 
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With Catherine Ulrich, General Partner at FirstMark Capital Join a discussion on what it means to create a product-centric company, and why that’s more important than ever as software is eating the world. FirstMark made headlines a year ago when it hired Catherine as managing director. The former chief product officer at Shutterstock and Weight Watchers represent a growing breed of venture capitalists making product-centric investments—they want companies in their portfolio building best-in-class products with a laser focus on delivering value to customers. This discussion was moderated by Todd Olson, CEO of Pendo, and took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 57 Product Collective
Prioritizing your Products and Features w/ Lucas Cerdan, Product and UX at Algolia
 
31:33
There's probably a laundry list of features, new products, and to-do's stacking up on your desk as a product person, aren't there? So, how do you focus and prioritize that growing list? Lucas Cerdan faces this challenge every day in his Product and UX role at Algolia. But he has some ideas on how to face this challenge. After a few years in e-commerce, Lucas joined Algolia, a fast-growing Search as a Service company, as their first Product Manager. With a relentless focus on UX, Lucas is trying to get the Web rid of bad search experiences, one step at a time. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
How to Price and Package Your SaaS Product w/ Kyle Poyar, Senior Director at OpenView Partners
 
30:18
Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most powerful, yet overlooked, levers to drive growth in a SaaS business. In this INDUSTRY Interview, we'll dig into the intricacies of product pricing with someone who has specialized in SaaS pricing for nearly a decade. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Views: 10 Product Collective
Product Managers should "Love the Problem" | INDUSTRY Interview w/ Ash Maurya, Founder of LeanSTACK
 
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At INDUSTRY: The Product Conference in Cleveland, Ohio in Fall 2018, Ash Maurya will be presenting a talk and workshop centered around why product managers should focus on the problem... not their solution. This Q&A session with Ash around this topic is based on his upcoming workshop at INDUSTRY: The Product Conference. In this discussion with Ash, we talk about how most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don't work because customers themselves often don't know what they want. INDUSTRY Interviews are a part of Product Collective, a community for software product management professionals. Learn more at ProductCollective.com
Views: 143 Product Collective
The Basecamp way of Creating and Managing Products w/ Jason Fried, CEO of Basecamp
 
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Basecamp thinks and works differently than most fast-growing SaaS companies... and it's completely fine with that. Jason Fried, Co-Founder and CEO, is known for his unique take on building products and companies, and joins us in this INDUSTRY Interview where no questions are off the table. Note: We had some issues with Jason not being able to see or hear Mike, but we went with it anyway for this "text-a-question" and answer session! This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
Views: 61 Product Collective
A discussion on Product Roadmaps |  INDUSTRY: The Product Conference 2018
 
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With Latif Nanji, Co-Founder & CEO at Roadmunk and Jackie Bavaro, Head of Product Management at Asana Sometimes, building a product isn’t the biggest challenge — it’s determining which products to build. Product roadmaps are meant to be helpful artifacts for our product organizations, but creating the right roadmap can be an agonizing process. And to some, no roadmap is the right roadmap. In this live INDUSTRY Interview, Latif and Jackie will discuss how product people can make the most of product roadmaps. This Q&A discussion was moderated by Michael Sacca, Co-Host of top product management podcast Rocketship.FM, and took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 109 Product Collective
The Perfect Product Team w/ Jeff Lash VP & Group Director, Product Mgt Research at SiriusDecisions
 
32:05
What does a best-in-class product management team look like? There are certain competencies that product managers need to master to perform at the top of their game. But in addition to individual skills, there are attributes that are common to high-performing product management functions. Through his work leading the product management research and advisory service at SiriusDecisions, Jeff Lash helps B2B product leaders build, develop and manage the product management function, and works with product managers to help them improve their performance. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
The Most Toxic Concept in Product Management | INDUSTRY: The Product Conference Europe 2018
 
24:32
In this talk, Elizabeth Ayer, Product Portfolio Manager at Redgate Software, talks about why toxic concepts are pulling back a lot of our efforts in business improvement. It includes stories and how features can sometimes go a bit wrong. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 139 Product Collective
What GDPR Taught Us | INDUSTRY: The Product Conference Europe 2019
 
25:09
POOJA NAIDU DIRECTOR OF PRODUCTS, FINANCIAL TIMES GROUP PRODUCTS Large-scaled organisations can often work in siloes. Many product teams with many differing outcomes, siloed prioritisation processes and conflicting dependencies. This talk will give you an insight into how the preparation for GDPR enabled more effective ways of working across product in a large-scaled organisation & all the lessons learned. This talk took place at the 2019 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Product Strategy When Scaling a Company | INDUSTRY: The Product Conference Europe 2018
 
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A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth environment is another thing entirely. In this talk, Des Traynor, Co-Founder of Intercom, outlines how innovators should be thinking about building a product when scaling a company. This talk took place at the 2018 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 193 Product Collective
Qualitative User Research + Quantitative Data | INDUSTRY: The Product Conference Europe 2019
 
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CHRIS ABAD VP PRODUCT & DESIGN AT USERTESTING Chris discusses how to bring together both qualitative user research and quantitative data science for companies to get the bigger picture about their user in order to inform better product decisions. This talk took place at the 2019 European edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Dublin Castle in Dublin, Ireland. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 13 Product Collective
A Product Q&A w/ Catherine Ulrich and Sachin Rekhi | INDUSTRY: The Product Conference
 
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With Catherine Ulrich, General Partner at FirstMark Capital and Sachin Rekhi, Founder & CEO at Notejoy. One of the signature elements of every INDUSTRY is our Talk Shop! These are more casual fireside chats where you'll have a chance to ask that question that's on your mind to the speakers you just saw on stage. This Q&A discussion was moderated by Paul McAvinchey, Co-Founder of Product Collective, and took place at the 2018 Global edition of INDUSTRY: The Product Conference (INDUSTRYconference.com) at the historic Public Auditorium in Cleveland, Ohio. INDUSTRY is one of the top rated conferences for software product managers, and is a production of Product Collective (productcollective.com), a community for software product managers.
Views: 35 Product Collective