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Videos uploaded by user “Samantha Cunningham Zawilinski”
Facebook Ads Update | Info And Ads Feature
 
02:59
Facebook, sticking to their recent trend of transparency, has introduced its latest feature for all advertising profiles; Info & Ads. The newest tab to appear along the left hand side of many profiles, allows you to view if a given page is running ads, as well as what those ads are. I learned about it when checking out the page of one of my FAVORITE local business’s, @DeathWishCoffeeCompany, who runs some pretty stellar ads. Playing around on their page, I realized I scroll through the ads they were running via the Info & Ads feature. While this may sound like a marketers absolute dream, and it sort of is, there are some key things to note... What you can do: Sort the ads a page is running by country. Gain inspiration from companies you aspire to. Check out what your competition is running What you CAN’T do: View any other targeting being used on a profile’s ads, See any of the engagement the ad received. * Two key points in understanding the success and personal relevancy of any given ad! In today’s What’s Trending, I’m going to show you how to utilize this awesome new addition, as well as the best practices for utilizing! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
How to Post to Instagram from Your Computer - Two Options June 2018
 
04:10
Instagram is one of the most popular social media platforms out there, but its lack of features available for a desktop experience has been a major issue for many; especially when it comes to posting! Not anymore-- in today's Hard Facts I'm sharing 2, yes not one but TWO ways you can post to Instagram from your computer. Do you know another way besides what I shared? What is it? Leave your tips and tricks in the comments below. **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
2018 SEO Hacks for Pinterest | Pinterest for Business Tips
 
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If you're like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it's a platform I put considerable energy into, I found I wasn't getting that much engagement, and traffic was hard to come by.  Then I did some research... Turns out I was skipping 7 KEY HACKS for getting the ULTIMATE SEO VALUE out of each of my pins! Chances are... you are too. But have no fear, Hard Facts Friday is here, and I'm breaking down these 7 hacks for you from start to finish.  **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
IGTV vs. YouTube - Competition & Innovation
 
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If imitation is the sincerest form of flattery, the social media world must be blushing as the big names like Instagram, YouTube and Facebook are imitating features from one another left and right! Facebook got Stories from Instagram, who snagged it from SnapChat; IGTV innovated off of Facebook Watch which got its inspiration from YouTube; the list goes on and on… This past week, YouTube and Instagram both announced the addition of features originating on the other’s platform; Youtube will be adding a Stories feature with vertical video later this year while IGTV went into effect this week, adding long-form video to Instagram’s list of capabilities. While many don’t understand why these platforms would want to homogenize by adding the features of others— it’s actually pretty simple… It makes them more competitive. What does this mean for you? That wherever you have the strongest following, you’ll be able to reach your audience with whatever content piece you’d like without so much limitation. I’m going over the nitty gritty of these updates and what they mean to you as a creator in today’s Trending Topics. Comment below to let me know what platform you’ll be using the most and if you think one will win in the end. **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
How to Write Headline and Description for Adwords| Action Items for Google Ad Copy
 
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Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn't necessarily mean you should take it. Waiting to include those important details and calls to action later in your copy puts your message at risk of not being noticed! That's why I wanted to focus this week's Hard Facts on rethinking your Google ad copy, and be ready-- I'm sending you home with some homework after the video! Look at the Google ads you're currently running. Are you burying important information in your description or is it prominently displayed early on? If not, make the edits necessary and see if that ad performs any better. My guess... it will ;) **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video.   If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you!   YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game.   My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites.   With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a road block or have a question please subscribe, comment or message me. I’m here to help!   **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTwsxNmmZYQStfNzhIx0YPg?sub_confirmation=1   **** Follow me on all social media links to keep up with my adventures.   Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cunningham.35325 Snaptchat: https://www.snapchat.com/add/samantha_jean26 Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawilinski/
Google My Business Insights - Optimizing Your Google My Business Page
 
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Google My business has just upped their Insights game, and YOU need to be taking advantage of what they're offering. Within Insights on your Google My Business page, you can now see... 1- What your competitors are doing. 2- What search queries your customers are making to reach YOU. I'm breaking down how you can leverage these details on your Google My Business profile and your marketing as a whole in today's Hard Facts! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
How to Use Pinterest for Business | Tips to Drive More Seasonal Pinterest Traffic
 
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Pinterest is a massively undervalued asset when it comes to social media platforms to leverage. It has the capacity to drive massive amounts of traffic because it's increasingly being used as a search engine. You can use Pinterest to drive traffic directly to your website, because users aren't expecting to stay on the platform when they're using it like they do when they're scrolling through their Facebook feeds. Seasonal pins, or timely pins, that focus on what's happening currently; be it winter sports or summer project time; drive massive amounts of traffic and can increase awareness at 10X the rate of a normal post. Need I say more?! I'm going over how you can leverage seasonal pins on Pinterest to drive more traffic to your website in today's Hard Facts! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
How to Run Ads in Instagram Stories: Save Time and Create Less Graphics Running Instagram Ads
 
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Instagram stories rolled out in 2016 and in that short amount of time they've become the most stared-at social content available. Now, more people on Instagram view and interact with stories than they do actual postings-- which makes it PRIME advertising real estate! However stories have always been a bit of a pain because the ad creative needed to fit certain sizing dimensions unique to stories. Up until now, Facebook didn't have the capability to reformat ads to fit stories, so you couldn't select it as a placement with any other option. Not anymore! Facebook's most recent update now allows you to select both the Facebook feed AND Instagram stories placements- adjusting your ad creative to fit both! There are a few specifics you’ll want to know and think about before running your ads in the feed and stories simultaneously, but I’ll go over all that in today’s Hard Facts! Have questions? Leave them below! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video.   If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you!   YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game.   My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites.   With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a road block or have a question please subscribe, comment or message me. I’m here to help!   **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTwsxNmmZYQStfNzhIx0YPg?sub_confirmation=1   **** Follow me on all social media links to keep up with my adventures.   Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cunningham.35325 Snaptchat: https://www.snapchat.com/add/samantha_jean26 Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawilinski/
How to Set Up A Pinterest Business Account
 
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Pinterest is one of the best platforms for businesses to be on because it's not just another social media site; it's a visual search engine! That means the opportunities for capturing the attention of potential customers is much greater! Continuing with out Pinterest parade, I wanted to focus today's Hard Facts on setting up and optimizing your Pinterest business page. Whether you already have an account or have no idea how to get started, I'll show you how to set up your business page, as well as go over what benefits you get for doing so! We'll also be going over... - how to verify your website with Pinterest - how to organize your content -SEO best practices for Pinners All that and more, so hit play! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
What's IGTV? Here's What You Need To Know!
 
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Instagram just shook things up with their introduction of IGTV, a new show streaming feature much like Youtube and Facebook Watch. Normally, Insta likes to keep things brief, with 15 second stories being the most popular aspect of the platform... at least for now! But IGTV offers the complete opposite experience. You can now post and watch videos up to an hour long, and unlike Facebook Watch-- you DO NOT need to be a sought-after creator to do publish your content. Anyone with an Instagram account can start an IGTV channel, but if you want to create and post content- you'll have to download the app. I'm breaking down this detail and more on today's episode of Trending Topics! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
Creating Your Website | What Are The Best Website Plugins & Templates
 
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You’ve been making noise on social media, but it’s time to get serious. You need a space that’s all your own— where your audience can come to see you and you alone! You’re ready to make the leap and make a website. Committing to a specific platform and finding the right template that suits your needs can be difficult. There’s a lot to consider; from the design of your site matching your particular style to the platform and interface being user-friendly for both you and your audience. So in this week’s Hard Facts, I want to make it easier! Follow my 3 tips for finding the perfect platform template and plugins for your personal website and this major project will become much more manageable. PLUS, I am sharing some top providers you can find your new website with. A few providers to check out: Wordpress ThemeForest StudioPress Pipdig Weebly Squarespace Wix Enjoy! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
Schedule Instagram Posts - Best Scheduling Tools for Insta
 
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A recent question following our Instagram series of Hard Facts episodes was "How do I post videos to Instagram from my computer?" "Can I schedule Instagram Post and Stories?" This weeks episode of Hard Facts answers those questions. I know when it comes to sticking to your Instagram content calendar, it can be difficult to maintain your schedule when it requires dropping what you're doing to post. That's why I started researching Instagram scheduling tools this week! There are a ton out there and I learned during my research that some are capable of A LOT more than just scheduling posts. I'm evaluating three platforms; Panoly, ScheduGram & Onlypult; you can utilize for your Instagram content scheduling and sharing exactly what they offer in this week's Hard Facts! Plus whats better then a handy dandy chart to show you some key differences. BUT I do recommend trying all their free trials to see what fits your needs best. I did and found it to be incredibly helpful. **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
Branding Guidelines, Logos and Identity |  Create a Style Guide for Your Brand in These Six Steps
 
04:26
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you utilize on your content, you need to maintain a level of consistency in order for your audience to be able to build a connection with your brand. There are 6 elements necessary to consider when curating your branding. These elements are... 1-Tone 2- Color Scheme 3- Logo 4- Brand Image 5- Photography 6- Font In this week's Hard Facts, I wanted to explain how these elements work in building your brand identity, as well as why they're important. **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
Email Deliverability Best Practices, Improve Email Deliverability  | Samantha Cunningham Zawilinski
 
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Email is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience. But— that’s only if your emails are landing in inboxes and getting opened; NOT if they’re spam-bound from the start. Items like your ISP- internet service provider, email subject lines, IP/domain reputation, trigger words and the quality of your email list all play a part in your success. In this week’s Hard Facts, I’m breaking down what tactics and email deliverability best practices you need to ENSURE your emails get delivered to inboxes AND get opened! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video.   If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you!   YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game.   My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites.   With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a road block or have a question please subscribe, comment or message me. I’m here to help!   **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTwsxNmmZYQStfNzhIx0YPg?sub_confirmation=1   **** Follow me on all social media links to keep up with my adventures.   Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cunningham.35325 Snaptchat: https://www.snapchat.com/add/samantha_jean26 Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawilinski/
Instagram Hacks - Get More Engagement, Untag & More!
 
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With recent Instagram updates hitting headlines, I focused on the platform on my latest few episodes of Trending Topics and received a ton of questions about Instagram. I wanted to share my 7 hacks for increasing engagement and so much more! #1- Untag Yourself on Instagram Go to the tagged pictures on your profile and select the one you'd like to be removed from. Tap on the image again to reveal the tags and then select your own tag. You'll be prompted with the option to remove the post from your tagged images or to remove your tag all together! #2- Focus on Engagement Include a handle in your comments. Having a large following that isn't engaged gets you nowhere. SproutSocial found that including a handle in the comments of your posts increases engagement by 56%. Think about how you can work with other creators and brands to leverage their audience. #3- Increase Engagement with Geotags Adding a geotag to your post increases engagement by over 50%. How micro you want to get with the geotag depends on the content you're posting. #4- Reorder Your Filters We all have our preferences and in order to make posting easier, reorder your filters to put your most utilized first. You can even remove the ones you never use to keep them out of the way. Simply slide all the way through your filters and select 'Manage.' From here, you can drag your faves to the front of the line. #5- Utilize the Color Blue Research shows that the color blue in photos and filters increases engagement by up to 20%. #6- Consider Spaces & Emojis to Draw Attention to Your Bio The one space on Instagram you're limited creatively is in your bio, so utilize emojis and hashtags to keep things interesting and give your audience an idea of what you're about. #7- Match Your Highlights to Your Intended Audience Show off what makes you appealing to your audience here so potential followers can get an idea of what you post. Just remember, your highlights save chronologically. I'm breaking these hacks down in today's Hard Facts! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
How to Create a Real Estate Marketing Strategy from The National Association of Realtors
 
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How to Get More Real Estate Leads | Real Estate Agent Content Strategy The National Association of Realtors came out with a report that’s full name is an absolute mouthful, so we’ll just call it the Generational Tools Report. The purpose of this report— to identify what age ranges and generations who are buying homes; how they went about the research and buying process, from platforms or devices used to difficulties and issues experienced; and beyond! But if you think this report only applies to real estate agents… you’re wrong! For example: 58% of Millennials and 46% of Gen X found their home on a mobile device. Find out how to intemperate and utilize this statistic to shape your marketing strategy and get more leads and listings. What platforms are you marketing yourself as a real estate agent, your business, your products on? Find out where your next client is searching and engaging to shift your strategy to attract and attain these individuals all covered in this weeks episode of Hard Facts. There’s a major lesson to be learned from the content it provides, one being that WHO is buying should effect HOW you’re communicating. I’ll break down the details in today’s Hard Facts, but trust me- you’re going to want to see the findings from this report, real estate or not. **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a road block or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
How to Keep Your Content Organized | 5 Free Tools
 
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Creating a content calendar is no easy feat but it's absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we talked about how to create a content calendar but in today's Hard Facts we're going to focus on ways to organize your information in order to execute on that calendar you created. There are a ton of tools and software out there that can make this possible; and nearly all the options I cover today come with in a free version. Here are the tools I cover in today's episode: 1) Google Calendar- This is a great tool to utilize when looking to organize ourselves as individuals (not so much with a team). It's always available right in your email and you can set notifications for events or times. You can also maintain multiple calendars for different areas of content. 2) Google Sheets- This tool is just as convenient as Google Calendar but far more customizable. Sheets is great for organizing all your content in one place. You can utilize rows and columns for different areas of your content organization. 3) Wordpress Editorial Calendars- This tool is nice because you can save your past calendars so you know what you've accomplished so far. There are lots of plug and play options, making it highly customizable which is great when we need to get granular in our scheduling and organizing. 4) Asana- This is the go-to tool for those who like to check things off their task list. It's not the most intuitive of platforms but it's highly customizable. 5) Trello- This particular tool is essentially just a large board of post-its, but it's great for organizing within your team. You can designate a "post-it" for each member and move tasks within posts. The only way to know which tool will work best for you is to get into each of these platforms and try them out yourself! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
2 Top Strategies For Retaining Millennials
 
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This isn’t your Grandfather's workforce anymore. 👴 It’s no secret that in this day and age, it’s harder than ever to retain young staff. The stats don’t lie—43% of millennials will stay LESS THAN TWO YEARS within your organization! What's more? Less than 28% anticipate staying five years or longer at any given business! 😰 As a millennial myself, I understand the struggle. It’s clear business owners have some work to do. In today’s episode of Hard Facts, I’ll be going over some tried and true tactics that you can use within your business to keep millennials DRIVEN, EXCITED and MOTIVATED to work with you for years to come. 🙌 So let’s dive in and learn how we can reach our goals together. 👊 Download our FREE worksheets today! Click here: https://goo.gl/r4Z242 **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
Knowing When To Hire Employees I Advice for ENTREPRENEURS!
 
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Are you a solo-preneur or working with a small team and aren't sure if you can handle expanding your staff, or if you really need to yet? Then this week's Hard Facts is for YOU! It can be difficult to determine when you need help- and what kind of help you need- when building your business, but with the 3 tips I'm sharing in today's episode- IT'S SIMPLE! It all starts with making... a list! I love lists, but this is the kind of list that reveals to you EXACTLY what you need as far as help or staff for your business as you're building it. I'll be explaining exactly how to write out and work your list of responsibilities in order to determine what you need help with and if you need to hire for it-- as well as how to go about your hires. **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video. If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you! YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a road block or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws... **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi...
Samantha Zawilinski Keynote Speaker: Auto Remarketing Canada 2018
 
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I always thought of being an entrepreneur, but when I found myself working my way up at a company I truly believed in and loved working in, I realized there had to be a way to bring that entrepreneurial mindset to my current position. #ARCcon2018 #AutoWomenLead That's when I realized I wasn't an entrepreneur, I'm an INTRAPRENEUR! Intrapreneurs are people who bring innovative thought into their daily work life. They don't stop at the bare minimum; they push the boundaries of what you thought your company was capable of! Intrapreneurs work to make whatever organization they're apart of BETTER. Who wouldn't want more of that within their own company?! If you'd like me to speak for your event or group on Intrapreneurship or another topic, feel free to contact me here: Email- [email protected] Call- (518) 631-5505 *** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video.   If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you!   YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! *** Hi, I’m Samantha Cunningham Zawilinski, Vice President of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a road block or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTwsxNmmZYQStfNzhIx0YPg?sub_confirmation=1 *** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cunningham.35325 Snaptchat: https://www.snapchat.com/add/samantha_jean26 Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawilinski/
Why Consumer Behavior and Lead Handling Matter
 
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It's easy to blame our issues on others, particularly when we're not seeing the outcomes we think we deserve. But that doesn't mean the blame belongs with them. Is there something you could be missing? Or something you're not doing differently? Chances are the answer is yes. I'm elucidating all the BS in this week's #HardFacts. **** Follow me on all social media links to keep up with my adventures. Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cun... Snaptchat: https://www.snapchat.com/add/samantha... Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawi... **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game. My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites. With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a roadblock or have a question please subscribe, comment or message me. I’m here to help! **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTws...
Facebook Changes & How to Navigate I Hard Facts Ep. 7
 
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Facebook is taking a note from the Hard Facts playbook- they're cleaning up the clutter! With algorithms changing to favor more relevant content, you need to know what that means for YOUR ads; like no more "like-baiting," begging viewers to like, share or comment on your posts. Watch to learn what best practices you need to employ when posting on the new Facebook interface.
How to Create Gmail Catalogue Ads
 
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We all want to capitalize on product-specific, service-specific marketing options to get our message, service or product out there. On Facebook one of the ways we can accomplish this is with the carousel ad format; we’ve talked about using those before BUT this week let's talk about a similar option in Adwords. I'll explain how to use Adwords Gmail Catalog Ads in this week's #HardFacts. If you have a topic you'd like me to cover in an upcoming #HardFacts, comment & follow and I'll get you answers! Website: http://www.potratzny.com Facebook: https://business.facebook.com/samanth... Twitter: @samanthac_z Instagram: @samanthac_z
Updates and Features in Youtube Live
 
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Youtube Live is updating its features to make sure your channel is as engaging as possible, but there are a few stipulations. Will these changes affect your channel? I'll help you find out in this week's #HardFacts. Website: http://www.potratzny.com Facebook: https://business.facebook.com/samanth... Twitter: @samanthac_z Instagram: @samanthac_z
Chat Do's & Don'ts I Hard Facts Ep. 6
 
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Chat is what everyone keeps asking about and for good reason. If you haven't considered chat and your business, it's important you start. What's even more important is that you first- GET INFORMED. There are tons of chat services out there, but are you asking the right questions? Will it be maintained internally or externally? How will leads be handles? Are actual answers being provided to your customers? Watch to learn exactly how to approach chat in terms of your needs.
Facebook Algorithm Changes:  3 Ways to Leverage Facebook Targeting Changes
 
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Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as possible. But, fear not! In this industry, we're far from new to updates like this-- but it's always a little unnerving. That's why I'm sharing 3 different strategies for audience creation and ROI retention in this week's Hard Facts! Have questions you'd like covered in an upcoming episode of Hard Facts? Comment below! **** Thank you for watching this video. I hope that you’ll come along for the journey and content that I share in the videos I post on the channel, and you'll subscribe, and share what you’ve learned with other. Together we’ll all grow stronger. Plus I create new content each week by subscribing you'll make sure you never miss a video.   If you’re wishing I’d cover a certain topic just share it with me! I’d love to hear what it is that would help you. Comment your ideas below and I’ll be sure to get back to you!   YOOOOUR comments mean the world to me, I hope you’ll take a second and say Hello! **** Hi, I’m Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week you can find new video content her to help build your marketing strategies and up your business game.   My goal is to provide strategies and insight on our ever-changing marketing landscape, breaking things down into actionable bites.   With each video, I aim to help answer your business and marketing questions moving you one step closer to your goal. If you’re not sure how to get started, you’re hitting a road block or have a question please subscribe, comment or message me. I’m here to help!   **** ► Subscribe to my channel here: https://www.youtube.com/channel/UCTwsxNmmZYQStfNzhIx0YPg?sub_confirmation=1   **** Follow me on all social media links to keep up with my adventures.   Instagram: https://instagram.com/samanthac_z Facebook: https://www.facebook.com/samantha.cunningham.35325 Snaptchat: https://www.snapchat.com/add/samantha_jean26 Website: http://www.Potratzny.com Twitter: https://twitter.com/samanthac_z Personal Facebook: https://www.facebook.com/samanthazawilinski/