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Product Manager vs. Product Owner Roles
 
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This is a snippet from 280 Group's Agile Certified Product Manager and Product Owner - Online Course and Exam Learn More About The Online Course: http://280.gr/2zrnRC5 To be totally clear, this is a discussion about roles and NOT titles. For example, your TITLE can be Product Manager while performing the ROLE of a Product Owner. Product Management is a big discipline that covers a vast range of activities and responsibilities. This means being the market expert. You own the product strategy which drives the vision and roadmap. You manage the product throughout its lifecycle. And you ensure that there is a business justification for your decisions. You present the need. Your focus is the problem space and you avoid defining the product. You make the tough decisions and tradeoffs between features, schedule and cost. Ultimately, you deliver differentiated products to market. In some companies, the role is so big, that different aspects of it are split between different people. On the flip side, this is how product ownership is defined. You maximize the value of the product and the work of the development team. And you are the sole person responsible for managing the product backlog. You need to make sure the backlog is visible and understood by the entire development team. And all of these tasks for a particular project or slice of a project are the responsibility of one person. When you map the roles side-by-side, you can see that the product owner is responsible for the detailed work. You can see how closely they work with the development team. There are a lot of tasks that overlap with product management responsibilities. To allocate these, you may need to adjust for individual strengths and weaknesses. Some tasks are outside the scope of what Agile defines as that of the Product Owner. Many organizations struggle with dividing their responsibilities and if someone has all of these assigned to them, the workload becomes overwhelming. As a result, the focus is on the urgent and strategic focus is greatly diminished or lost.
Views: 11215 280 Group
"The Product Manager" explains her role
 
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The Product Manager explains what she does to a co-worker. More Product Management job descriptions at http://www.280group.com
Views: 77787 280 Group
Prioritize Product Backlogs in Three Easy Steps
 
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This video teaches how to Prioritize Product Backlogs. Prioritizing product backlogs in a logical and methodical manner is a critical skills for Product Owners and Product Managers because it is critical that you focus your engineering team on deliver valuable new features for your product in a rapid manner. Whether you are doing Agile and use sprint product backlogs to create your plan or you are doing waterfall/phase-gate and writing market requirements, the technique covered in this video will give you a logical, quick and simple way to do so. Here are the three steps for prioritizing product backlogs: - Create a four quadrant prioritization matrix and label the axes from low to high - Put each feature/product backlog entry into the appropriate quadrant - Choose items based on the following criteria: o The quadrant that is low cost to develop and high value has the backlog items that go first o Then comes the quadrant with high cost, high value o Then take features from the low cost, low value quadrant (if needed for competitive parity or other reasons) o And last but not least, if there are any features in the high cost and low value quadrant forget about them For more information or how to prioritize Product Backlogs check out the following links: Optimal Product Management and Product Marketing Training Course http://280.gr/2ztJgIS Agile Excellence for Product Managers and Product Owners Training Course and Certification http://280.gr/2zsMegz Resources to download that include this technique to prioritize: - 280 group Product Management resource library, including the four quadrant prioritization matrix used in the video http://280.gr/2hSR5Ae - Feature Prioritization Toolkit, which includes additional techniques for prioritizing product backlogs and feature requests. http://280.gr/2hl8d4C
Views: 8929 280 Group
Writing Market and Product Requirements
 
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Master Core Product Management Skills, the Full Product Lifecycle and Become a Certified Product Manager! Learn More About the Online Course: http://280.gr/2kHvqvr This is a snippet from 280 Group's Certified Product Manager – Online Course and Exam. Let’s start by looking at the difference between “market” requirements and “product” requirements. Then, we’ll see why writing QUALITY requirements with the CUSTOMER IN MIND is critical to the success of our products. In the first phase of the Optimal Product Process, which is the Conceive phase, we come up with ideas for new products We refer to this as starting in the “problem space” and moving to the “solution space.” Developing requirements is a similar proposition. We start by understanding the market need. This often takes the form of a Market Requirements Document or MRD. From there we can define a solution or product, which includes product features that solve the need. This is traditionally in the form of a Product Requirements document or PRD. For Agile development teams, these requirements may appear as features in the product backlog used by developers describing what they need to build. So if we’re talking about a MARKET requirement, we’re in the “problem space.” And if we are talking about product FEATURES, then we’re in the “solution space.” Now, this doesn’t mean we need to get bogged down in documentation for documentation’s sake. But there IS a lot of evidence that poorly defined requirements propagate more errors in the final product. If you expect the final solution to actually address the problem you’ve identified, then you MUST invest in creating clear and quality market requirements. You then work with engineering to translate this into an agreed upon set of product requirements. The most fundamental ingredient in a good requirement is the customer. Who are they? What’s their story? What problems are they facing? What outcome are they hoping to achieve? When it comes to defining products, Product Managers often skip right over the back story and true needs and start talking about features. Before writing a requirement it is more effective to give engineers the full customer context – the back story helping to frame the problem. When engineers have a deep understanding of the customer need and the problem they are solving they will often come up with a solution that is much better than if a Product Manager hands them a feature list.
Views: 3405 280 Group
Course Overview: Certified Product Manager - Online Course and Exam
 
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Master Core Product Management Skills, the Full Product Lifecycle and Become a Certified Product Manager! Learn More About the Online Course: http://280.gr/2kHvqvr
Views: 3480 280 Group
Two Questions Product Managers Should Ask Every Day
 
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There are two simple questions that Product Managers need to ask every day in order to be dramatically more effective. By integrating the questions “Why?” and “So What?” in to their daily work, any product manager can improve their effectiveness. Why? Asking why is one of the most fundamental things you can do as a Product Manager. Beyond the first ask, you should get underneath the initial answer, dig deeper in to some motivations and meanings by asking why several times. So What? This is a question that Product Managers should ask about the information they receive, be it from market research or another source to give any data appropriate context. Furthermore Product Managers should ask themselves “So what?” as a self-check. Connect the dots with regard to whatever you are proposing, and the bottom line of the company; especially when you are speaking with executives. Keep these simple questions in mind every day and you will grow as a product manager right away. To gain a far deeper understanding of Product Management and Product Marketing, take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS To learn how to better work with everyone you will encounter in your role, take our People Skills for Product Managers and Product Marketers training course. http://280.gr/2hU2mQV
Views: 1748 280 Group
The Critical Importance of Product Management Video
 
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This Critical Importance of Product Management video explains why companies need to embrace Product Management as a strategic business driver. Download the "Challenges in Product Management Survey Results": http://go.280group.com/challenges-in-product-management-survey-results The agenda for the Critical Importance of Product Management video includes: - What is Product Management and why it is important - Statistics on the importance of Product Management - The benefits and the importance of Product Management for executives, sales people and engineering - Recommendations for optimizing Product Management at your company Additional Materials: The ROI of Optimizing Product Management: http://go.280group.com/roi-optimizing-product-management Product Management ROI Calculator: https://280group.com/product-management-solutions/product-management-roi-calculator/ For other Product Management youtube videos subscribe to the 280 Group youtube channel.
Views: 2376 280 Group
Innovation and the Sales Team: Adventures in Product Management
 
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Our heroine's innovation plan is foiled by the sales team.
Views: 2275 280 Group
What is Lean Product Management
 
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Greg Cohen is a Lean Product Management expert and author of multiple best-selling Product Management books such as Agile Excellence for Product Managers. He is also on the 280 Group staff as a consultant/trainer and today he is answering the question: What is Lean Product Management? On the surface this seems to be a simple question but of course the answer is not so easy, as Lean Product Management is a complex topic. Greg is able to basically define Lean Product Management as a a mindset that Product Managers use to get value to market rapidly. Since 2008, experts such as Greg have been evolving and codifying Lean Product Management techniques and have found that when teams use the techniques properly, they can easily cut their time to market in half. There are several Lean Product Management principles, but that Greg shares is ABV, or Always Be Validating. Hopefully this video helped you have a basic understanding of the Lean Product Management definition; if you would like to learn more join Greg's upcoming webinar: Untangling the MVP in Lean Product Validation http://theaipmm.lpages.co/untangling-the-mvp-in-lean-product-validation/ and download his free book: Lean Product Management http://280.gr/2hmMFVk
Views: 1265 280 Group
3 Ways to Immediately Be a Better Product Manager
 
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Three ways to instantly be a better Product Manager In this video, Pamela Schure, Author of the bestselling book Product Management for Dummies, tells us three things that Product Managers can do right now to be more effective. Drawing from her 25-year career in Product Management, Pam highlights three areas: - Use data to back up all of your decisions and opinions. Engineers and executives love data, and it is hard to argue with facts. Make sure that when you are asking for a feature to be developed, a product to be funded or anything else that you need others to help you with that you present solid data to make your case. - Be a better Product Manager by getting your team on board. Build relationships with the key stakeholders on your team so that when tough decisions and difficult situations come up they know better who you are and are more likely to want to follow your recommendations. - Keep your customer in mind at all times and in all conversations. Part of being a great Product Manager is to make sure that you have the customer’s point of view factored into all decision and conversations. For more tips on how to be a better Product Manager check out: - 280 Group Product Manager library of resources: http://280.gr/2hSR5Ae - People Skills for Product Managers and Optimal Product Management and Product Marketing training courses: http://280.gr/2zuqbrR - Product Management for Dummies book: http://280.gr/2iHUkdl
Views: 3229 280 Group
Three Things Salespeople Need from Product Managers
 
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In this video we discover the three things that salespeople require from Product Managers. The relationship between salespeople and product managers is key. To gain a better understanding of this issue we interviewed Dave Dersh, an excellent salesperson who has worked for Apple, Dell, Sun Microsystems and other large companies for many years. The 1st thing salespeople need is a compelling message and value proposition. Product Managers need to communicate more than just features, and help salespeople convey the unique value of your product. The 2nd thing is to help drive effective lead generation campaigns. Product Managers and Salespeople should be on the same page with regard to the personas they are targeting and who their audience is. The 3rd thing Product Managers should do is be in constant communication with their salespeople. Especially before talking with a customer, speaking with salespeople beforehand is critical. For more Product Management info, Download our Free Resources http://280.gr/2hSR5Ae and Subscribe to our YouTube Channel.
Views: 508 280 Group
Five Tips for Product Managers to Get Executive Support
 
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Being a Product Manager means that you rely on the executives and management to support your efforts. Whether it is funding for resources, support for marketing or sales for your product or one of dozens of other things, without management on your side your product may be destined for failure. Sometimes executives are compensated and/or have personal goals that are in direct conflict with what you are trying to achieve. Sometimes they come from other disciplines, such as engineering or sales, and they aren’t able to grasp the long-term strategic implications of not supporting your efforts. And sometimes Product Management doesn’t get the respect or support it needs because the executive staff simply doesn’t understand what great Product Management is and why it is important. This video covers five proven techniques for helping you as a Product Manager get your executives and management on board and supporting your product and what you ask for. Five strategies for garnering executive and management support: 1. Speak “Executive-Ease” 2. Be brief and hard-hitting 3. Tell them WIIFM 4. Speak in terms of ROI and incremental gains 5. Preload your allies and your enemies If you want to learn more about how to get management on your side, here are a few other resources: - Critical Importance of Product Management video. This video provides data and statistics about what great Product Management is and why it is critical for companies to succeed. https://www.youtube.com/watch?v=zz6AJFyw1rE - People Skills for Product Managers™ Course. In one day taking this class you’ll learn and practice influencing executives as well as how to get your salespeople and engineers on your side. http://280.gr/2hU2mQV - Product Management book for Dummies (and for smart people!) There is a chapter on influencing management in this book. http://280.gr/2iHUkdl Have another technique not covered here? Please share it in the comments.
Views: 669 280 Group
Definition of Minimum Viable Product
 
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Greg Cohen is the author of Agile Excellence for Product Mangers and a Lean Product Management expert. He is here today to help us define Minimum Viable Product, or MVP. First Greg explains what an MVP actually is and why it's critical. The idea of the MVP was initially brought on the scene by Lean Startup although these days the meaning can be very different depending on who you ask. What we have found to be the most straightforward and useful is to think of the MVP as an actual product. It is the minimum product that is useful to a segment of your customers. Specifically a segment of early adopters who would rather have your product in it's current format that wait any longer for an improved version. The Minimum Viable Product is something that can actually be put in the market place and used by customers in real life. In addition to practical utility, it's important to consider whether the customers are inclined to exchange value for the product, i.e. pay for it. Basically a Minimum Viable Product is something that your customers are willing to pay for and that has just enough functionality to solve their pain point. If you would like to learn more about the fascinating world of Lean Product Management, attend Greg's upcoming webinar: 6 Lean Steps to Get to Market in Record Time https://theaipmm.lpages.co/6-lean-steps-to-get-to-market-in-record-time/ and download his free book: Lean Product Management http://280.gr/2hmMFVk
Views: 611 280 Group
Product Owner Certification Video ☑️
 
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This Product Owner Certification video explains the difference between the CSPO Certified Scrum Product Owner and the AIPMM Product Manager and Product Owner Certification (https://280group.com/products/training/agile-excellence-product-managers-training-course/). If you are thinking about becoming a Certified Product Owner for Scrum and Agile there are several alternatives available. This video explains the difference between the standard CSPO/Product Owner certifications that only cover how to be a Product Owner and the much more advance Agile Certified Product Owner and Product Manager credential. Available from the Association of International Product Management and Marketing, this product owner certification also covers Product Management, leading teams, other forms of Agile (XP, Lean, Kanban, Hybrid) and business strategy. To find out more watch this product owner certification video and go to https://280group.com/products/trainin... and subscribe to the 280 Group Product Management channel.
Views: 2624 280 Group
Understanding Scrum
 
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This is a snippet from 280 Group's Agile Certified Product Manager and Product Owner - Online Course and Exam Learn More About The Online Course: http://280.gr/2zrnRC5 Let’s start with a birds-eye-view of Scrum and define the main phases of a Scrum project framework. We’ll explore each of these in detail later. In Scrum, we have a list of Product Requirements called the Product Backlog. In Scrum, these are referred to as User Stories. These requirements are prioritized from top to bottom according to business value and they include everything you need to build – including new features, usability enhancements, bug fixes, and so on. You develop these requirements into fully workable and tested code during time-boxed iterations. In Scrum these iterations are called Sprints and they typically last from 1 to 4 weeks. You’re going to pull together and work on the requirements you can complete in the time-frame of a single iteration. During that iteration, you define, code and test what you’ve built. Then you’ll inspect how far you’ve come. Reorder the backlog as needed and pull together another set of requirements to work on in the next iteration.
Views: 941 280 Group
Course Overview: Agile Certified Product Manager and Product Owner
 
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Welcome to this brief overview of the Agile Certified Product Manager and Product Owners - Online Course and Exam Learn More About The Online Course: http://280.gr/2zrnRC5
Views: 2061 280 Group
The Secret to Great Product Management
 
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This video features Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. http://280.gr/2hn8sfp Today Tom will give his input on one secret to great Product Management. The one key above all others, to being a great Product Manager, is to develop a market expertise. Developing a market expertise can basically be divided in to three pieces. The first part of creating market expertise, and thus great Product Management, is to really understand your customers. The second bit is to fully understand your competition. The third aspect of the great Product Management secret, which more or less ties this all together, is to understand the industry. By understanding that level of detail as a market expert, enables you to communicate your vision, and to gain buy-in from the other stakeholders within the organization. That’s where you really gain your respect as a Product Manager, is developing that market expertise. Download our free Product Management resources here: http://280.gr/2hSR5Ae
Views: 479 280 Group
The CEO Wants Us to Innovate
 
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Episode 2 - our heroine discusses the new corporate mission to "innovate" with a product manager
Views: 2079 280 Group
Successful Product Launches
 
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Master Core Product Marketing Skills, the Full Product Lifecycle and Become a Certified Product Marketing Manager! Learn More About the Online Course: http://280.gr/2CzC1zw This is a snippet from 280 Group's Certified Product Marketing Manager – Online Course and Exam. You will know that your product is ready to launch when all three parts of the launch puzzle are firmly in place. First, the PRODUCT is ready and it’s been validated through your beta process. Second, your COMPANY is ready to deliver the product. For example, the part number is in S.A.P. and activated and the correct pricing is attached. Readiness also means the people installing the product are trained and know how to get it up and running at a customer site. And finally, marketing has the collateral ready for launch and your sales people (including any sales partners) are ready to talk about the product with customers on day 1. Even with these in place, you may discover that some small issue is unresolved. Keep a smile on your face and remember there were many other issues you dealt with in plenty of time. A launch doesn’t have to be flawless to be successful. During the launch phase, you may be the only person who lives at the intersection between product and marketing. It’s up to you to provide leadership. To provide leadership means adopting a few simple rules: Communicate often and use methods that allow you to push regular communications instead of responding to constant questions or demands. Combine your meetings and briefings when possible. Collect people together and cut down the number of times you say the same thing. And finally, it’s up to you to promote your product. Sales and marketing will have to integrate YOUR new offering into their activities. Don’t be offended if they don’t automatically include your new product. You’re changing the playing field and it’s your job to remind them. A typical launch sequence starts several months before the planned launch date. It includes these steps. [pause] Initially, your goal is to develop a plan and get approval for your launch budget. Then working from the inside of your company through to your external partners, you let everyone know what the key messages and target markets are. Finally, once the press release is out, the outside world is the target of information about your product. And you are joined in this effort by all the people you’ve briefed before launch. If you do a good job on the pre-launch briefings, your message reaches your customers more often and faster. Launches in total can take a year out of your life. If you launch multiple products one after another, you create an assembly line of activity. Wave after wave of communication sequences in which your customer eventually hears your message – and buys.
Views: 302 280 Group
The Importance of Product Positioning
 
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If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert. This video's topic is the critical importance of product positioning. Tom finds positioning to be one of those topics that can be quite misunderstood in the marketplace. Tom has heard some experienced marketing people say that once you have built your product, then you want to define the positioning.This is surprising and frustrating to see however, because it's complete wrong. That is the opposite order of what you should really do, we need to start with the product positioning, and that defines what the product actually is. If you don't know the positioning, how do you know what to build? Positioning is not important just for the product, but for the other elements of the 4 Ps of Marketing: Price, Promotion, and Place. Beginning with the product positioning is a crucial decision that you need to make as a Product Manager, probably the most important determination when bringing a product to market. Don't do this out of order, clearly define the position you want to take in the marketplace then you can make decisions about your product and all the other strategies in Product Management and Product Marketing. If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS
Views: 2433 280 Group
Assessment of Individual Product Manager Skills
 
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If you would like to learn more about our Individual Skills Assessment for Product Managers feel free to contact us. http://280.gr/2AnYBtA Senior Consultant/Trainer, Bill Haines, is featured in this special video to talk with 280 Group CEO and Founder, Brian Lawley, about an invaluable system that he came up with. Bill will give a basic explanation of the Individual Skills Assessment for Product Managers. It's not uncommon at 280 Group for managers or directors or VPs to contact us with the hopes of doing an assessment of their team, so they can evaluate strengths and weaknesses. There is now a uniquely effective solution for looking at Product Manager skills. The original idea was to find a method of quickly measuring skill levels across a Product Management staff. You can get a sense of where Product Managers are strong and where they need help. The assessment works as a survey with about 70 questions in 15 different skill areas. The survey is mixed up such that you don't know exactly what skill each question is related to. You just answer the questions as truthfully as possible on an easy rating scale. All of the data is compiled and a report can be generated so each person sees which Product Manager skills are there strengths or weaknesses. The report is accompanied by a narrative that suggests what they might want to work on based on the levels they're at. There is also a report for managers that offers them some helpful charts and graphs as well as a summary of the skill levels across their team. Managers can see where there may be strengths or weaknesses across the board and it gives them some real direction on where to focus. In the end, each individual has a better sense of where they can develop to further enhance their Product Manager skills and the manager has an idea of the level across the team. If you would like to learn more about our Individual Skills Assessment for Product Managers feel free to contact us. http://280.gr/2AnYBtA
Views: 322 280 Group
3 Tests for Great Product Messaging
 
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For this new Product Management video we have brought in another Senior Consultant and Trainer of 280 Group to discuss an important topic: Product Messaging. If you are a Product Manager or Product Marketer and have developed messaging for your product, here are 3 tests for you to determine whether your product messaging is where it should be. Relevant First, decide whether your messaging is relevant to the intended audience. It should be meaningful to them in some way, otherwise it wont be effective. Differentiated Make sure both your product and your product messaging is distinctly differentiated from your competition. Credible Maintaining credibility is key, if your customers don't believe you, your messaging will fail immediately. If you want to learn more about messaging and other aspects of Product Marketing and Product Management, sign up for one of our training courses. http://280.gr/2ztJgIS or buy a copy of Product Management for Dummies http://280.gr/2iHUkdl
Views: 341 280 Group
Course Overview: Certified Product Marketing Manager - Online Course and Exam
 
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Master Core Product Marketing Skills, the Full Product Lifecycle and Become a Certified Product Marketing Manager! Learn More About the Online Course: http://280.gr/2CzC1zw
Views: 820 280 Group
Issues Faced at the End of the Product Lifecycle
 
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To learn more about End of Life and the rest of the Product Lifecycle, download our free Optimal Product Process eBook. http://280.gr/2hSR5Ae This video features 280 Group's Director of Products and Services, Pamela Schure and Consultant/Professor JF Ouellette. They discuss three issues that come up when a product reaches the end of its lifecycle. The End of Life stage is generally not considered the most fun part of a Product Manager's job but it still needs attention. The first issue is to decide which product or products need to be eliminated. JF compares this thankless task to putting down a badly injured horse, nobody wants to do it but it's for the best. Once you have decided which product is going to get it, you must then consider how to do the deed. Sales may be resistant to the idea of no longer selling certain products and Management will likely be wary of a loss of sales and profits but there are some ways around these obstacles. Pam suggests investigating different corners of the organization to find out the issues that everyone has all at once. Then it is easier to close it down neatly and cleanly. In the end, most people in the organization will probably support the End of Life because it means moving on to new products which is more fun and exciting. To learn more about End of Life and the rest of the Product Lifecycle, download our free Optimal Product Process eBook. http://280.gr/2hSR5Ae
Views: 218 280 Group
The Innovation Consultant: Adventures in Product Management
 
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Episode 3: our product manager relates her experiences with a company innovation session.
Views: 1581 280 Group
Demo - Product Management Office Professional Templates
 
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Don’t spend hundreds of hours learning best practices, creating your own templates and risking the possibility of making mistakes or leaving critical details out of your work. Instead watch this video all about the PM Office Professional – it is easily worth the savings you’ll get in terms of time, effort, impact and ability to influence your organization! Read more about the PM Office Pro: https://280.gr/2t5Oetd
Views: 586 280 Group
Product Market Fit
 
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Master Core Product Management Skills, the Full Product Lifecycle and Become a Certified Product Manager! Learn More About the Online Course: http://280.gr/2kHvqvr This is a snippet from 280 Group's Certified Product Manager – Online Course and Exam. As you come up with ideas for new products, you’ll need to consider whether each one of them is worth pursuing In other words, is there a good “Product-Market Fit.” The first thing to answer is whether there is a problem worth solving. Enough people have to need it AND be willing to pay for it. Your company has to be able to develop and eventually market a product that solves their problem in a compelling way that makes them want to buy it. If the answer is yes, then you need to decide whether your company has, or can build, the right capabilities to successfully bring the product to market. And finally, you need a business model that makes the company money and/or supports your overall strategy. Each corner of this triad has its own discovery process and changes to one corner can affect the other two. Think of it as spinning three plates: one in each hand and one on your foot. It’s hard to keep everything spinning and balanced at the same time. We’ll talk about Product Market Fit a lot in this course so that you become an expert in determining whether to bring new ideas to market. As you work through the first phase of the Optimal Product Process, which is the Conceive phase, it can help to foresee issues you might run into with regard to product market fit. Here we see a grid with four Product Market Fit “Uncertainty Quadrants.” Knowing which quadrant your product is in will help you set your strategy and approach to what the next steps should be. For both the Problem and Product Solution, you can either be in a defined or undefined state. Type I ideas have well-defined problems and solutions and you’re most likely optimizing or improving on an existing idea. If you have a well-defined problem, but the product is new, you fall into Type 2, which is Market Driven. This is where product management is really important. It’s an opportunity to discover customer problems that aren’t being solved today. Customers may not even realize they have a need. Type III is technology Driven. You may have a technology that your engineers have created and you’re looking for a problem to solve with it. Type IV, Visionary, is when both the problem AND the solution are undefined, but there may still be a unique opportunity. An example of this when it first came out was Twitter.
Views: 1346 280 Group
3 Strategies to Pitch Product Management Ideas
 
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If you would like to learn more about negotiating and other Product Manager skills, download our free resources and subscribe to our YouTube channel. http://280.gr/2hSR5Ae In this video 280 Group CEO and Founder, Brian Lawley talks with Product Management Consultant and Trainer Bill Haines. Bill is an expert in positioning, messaging and influencing people. Bill is here to explain the three types of people who you are likely to encounter when pitching your Product Management idea as well as the strategy for dealing with each of them. Generally when you have a few ideas to pitch, there's one that you probably think is the best; that's important to keep in mind here. The first type of person that Bill describes are contrarians who feel the need to reject things/ideas. Next there are bonders who will latch on to the first idea they hear. Finally there are neutrals who will wait to hear every option before they make a decision. In order to strategize about how to pitch ideas to these types of people you need to observe personality types and plan around that. If you are pitching to a contrarian you should start with your worst idea because you know they are probably going to reject the first thing regardless of what it is. When speaking with a bonder, it makes sense to start with your best idea, you don't want them to become attached to one of your lesser ideas before they hear what you consider to be the best. If a person is truly neutral it wont' really matter what order you proceed in, but Bill recommends starting with your second best before pitching your best and then worst. It's now always so simple, but it's helpful to have some of these strategies in mind before pitching your Product Management ideas. If you would like to learn more about negotiating and other Product Manager skills, download our free resources and subscribe to our YouTube channel. http://280.gr/2hSR5Ae
Views: 328 280 Group
Help Salespeople Tell the Story of Your Product
 
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If you would like to learn more about Product Manager relationships and skills, download our free resources and subscribe to our YouTube channel. http://280.gr/2hSR5Ae In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Tom explains how to help salespeople tell the story of your product. Oftentimes salespeople focus too much on the features of the product and not enough on what that actually means for the customer. To help his sales teams communicate the benefits of a product, Tom has developed this simple formula. The first step is to talk about the problem and establish credibility that way. Second, discuss the real impact of those problems. Next comes your chance to talk about the solution. After the solution make sure you discuss the benefit. Finally provide an example of a similar situation to make your credibility concrete. Using this simple formula can really help your salespeople establish better relationships with potential customers and tell the story of your product more effectively. If you would like to learn more about Product Manager relationships and skills, download our free resources and subscribe to our YouTube channel. http://280.gr/2hSR5Ae
Views: 211 280 Group
3 Secrets to Successful Product Management
 
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To learn more about being a successful Product Manager, pick up a copy of Product Management for Dummies. http://280.gr/2iHUkdl 280 Group CEO and Founder, Brian Lawley, is the author of 5 best-selling books including Product Management for Dummies. Now Brian is explaining what he believes are the three secrets to successful Product Management. The first secret is to listen more than you talk. This is difficult to do but if you can learn active listening techniques and really commit to it, you'll be surprised how much you pick up that will help you along the way. The next secret is to be responsible for the whole product. Many Product Managers make the mistake of being too focused on the specific features of the product. They should in stead be concerned with the whole product, the entire experience that a customer has in relation to the product. The third Product Management success secret is life-long learning. Ensure you are always upping your game, continuous learning will reap significant benefits for your product and your career. If you don't continue to grow you won't continue to be successful. To learn more about being a successful Product Manager, pick up a copy of Product Management for Dummies. http://280.gr/2iHUkdl
Views: 546 280 Group
Start Fast at a New Product Manager Job
 
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If you would like more tools to help you hit the ground running as a Product Manager, download our free resources and read Product Management for Dummies. http://280.gr/2iHUkdl In this video Pamela Schure, Director of Products and Services at 280 Group, is joined by JF Oullette, a Product Management consultant and professor. Today they will discuss the best way to transition in to a new Product Manager job. JF highly recommends establishing credibility withing the new organization. This isn't as simple as it sounds of course, but the first step is easy. Identify who the stakeholders in the organization are and meet with them face-to-face, make a phone call, or somehow connect with these people. It's important to get on their radar because at this point you are an unknown entity in the organization. Make sure they understand what your role is and beyond that, one of the first things you should probably talk about is the market expertise you are bringing to the new organization. Tell them something they don't know and always remember you are representing the customer. If you would like more tools to help you hit the ground running as a Product Manager, download our free resources and read Product Management for Dummies. http://280.gr/2iHUkdl
Views: 364 280 Group
Product Management Training - Aaron Hyde - MLS Listings
 
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280 Group’s Product Management courses are hands-on, practical and useful. Topics include: core Product Management and Product Marketing skills across the full Product Lifecycle, the Optimal Product Process™, Agile, Scrum, team leadership and more. Read about 280 Group’s Private Training: https://280.gr/2thIEDy Free Resources: 280 Group Product Manager library of resources: http://280.gr/2hSR5Ae
Views: 127 280 Group
Market Segmentation
 
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Master Core Product Marketing Skills, the Full Product Lifecycle and Become a Certified Product Marketing Manager! Learn More About the Online Course: http://280.gr/2CzC1zw This is a snippet from 280 Group's Certified Product Marketing Manager – Online Course and Exam. Segmentation is the process of taking the vast world of potential customers and breaking them down into groups that react the same way to your marketing and your product. Developing segmentation is a tricky business. Set the criteria too wide, and you cannot target effectively. Set it too small, and you may be chasing the wrong target and missing opportunities. Consider your buyer’s needs and motivations. Segmentation may be done by demographics, values, or special interest. Your target may also be business specific, aimed at a certain vertical or type of company. Customers buy for a variety of reasons and segmenting based on psychographics is another approach. By Psychographics, we mean the study and classification of people (or businesses) according to their attitudes, aspirations, and other psychological criteria. For example, if you sell luxury cars, you need to understand the emotional benefit it gives the buyer. Each segment buys differently depending on their aspirations and goals, not just their income. Every purchase has an emotional aspect and you need to figure out what that is for each of your segments.
Views: 554 280 Group
3 Ways to Apply Lean Product Management Right Away
 
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If you’re interested in these concepts, download Greg’s free Lean Product Management eBook. http://280.gr/2hmMFVk Once again we are joined by Greg Cohen, prominent author, consultant and trainer. In this video Greg shares three ways that Product Managers can apply Lean methodologies in their day to day work. Greg says there are three Lean Product Management concepts that you can apply right off the bat. The first concept is increase transparency and visibility across the team. Greg recommends setting the team up with a Kanban board so all members can see where the team is in the delivery process and if there is anything that is blocked or delayed. The second concept is to focus on prioritization. Look at the cost of delaying a product and how long it will take to complete it, attempting to get the highest value to the market as soon as possible. The final concept is flow efficiency. This means taking a look at how long it takes to go from an idea to a generally available release. We find that teams who apply a Lean Product Management mindset and pay attention to these measures can cut their time to market in half. If you’re interested in these concepts, download Greg’s free Lean Product Management eBook. http://280.gr/2hmMFVk
Views: 237 280 Group
The 42 Rules of Product Management - Janet George
 
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Janet George explains her contribution to The 42 Rules of PRoduct Management
Views: 1043 280 Group
Product Management Optimization - Sarah Gaeta
 
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Product Management can be one of the most important strategic functions in a company. 280 Group’s Optimization Program can help. Read about 280 Group’s Optimization here: https://280.gr/2lgGVKV Free Resources: 280 Group Product Manager library of resources: http://280.gr/2hSR5Ae
Views: 96 280 Group
42 Rules of Product Management - Sarah Gaeta
 
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Sarah Gaeta on the rule she contributed to The 42 Rules of Product Management
Views: 328 280 Group
Consultants and Contractors  - Sarah Gaeta
 
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Product Management consultants can work on short or long-term projects such as customer and market research, product strategy, competitive analysis, market analysis, and writing MRDs (Market requirements documents). Product Marketing consultants can do short or long-term projects such as strategy, pricing, competitive analysis or white papers. Free Resources: 280 Group Product Manager library of resources: http://280.gr/2hSR5Ae Read about 280 Group Consulting here: https://280.gr/2lfHFjq
Views: 128 280 Group
42 Rules of Product Management - Phil Burton
 
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Interview with author Phil Burton
Views: 293 280 Group
The 42 Rules of Product Management - Eric Krock
 
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Eric Krock of Voximate shares his contribution to the 42 Rules of Product Management.
Views: 177 280 Group
The 42 Rules of Product Management - Ivan Chalif
 
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Ivan Chalif explains his contribution to the 42 Rules of product management
Views: 160 280 Group
The 42 Rules of Product Management - John Cook
 
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John Cook on his contribution to The 42 Rules of Product Management
Views: 124 280 Group
1 Surefire Way to Get a Sales Rep on Your Side
 
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For more guides to Product Manager success, download our free resources and subscribe to our YouTube channel. http://280.gr/2hSR5Ae This video features Dave Dersh, a successful salesperson who has worked at Apple, Dell, and Oracle. Dave will answer just one question in this video: what is the one thing that a Product Manager could do to get a sales rep on their side. Dave explains that the best thing a Product Managers can do for a sales rep is to translate their product or solution in to business value for the customer. Identifying business value is at least as important as what the product really does, the business value is what is actually important to the customer. You need to communicate whether your product lowers their costs, helps increase their revenues etc. Product Managers often get too caught up in the specific features of a product, but make sure you have an understanding of how your product ties back to the customers' definition of business value. For more guides to Product Manager success, download our free resources and subscribe to our YouTube channel. http://280.gr/2hSR5Ae
Views: 109 280 Group
42 Rules of Product Management - Jeff Lash
 
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Jeff Lash explains his contribution to the 42 Rules of Product Management
Views: 349 280 Group
The 42 Rules of Product Management - Brian Lawley
 
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Co-Editor and author, Brian Lawley, shares his contribution to The 42 Rules of Product Management. Always work on a product you are passionate about.
Views: 619 280 Group
42 Rules of Product Management - Dan Olsen
 
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Dan Olsen talks about his contribution to the 42 Rules of Product Management.
Views: 617 280 Group
The 42 Rules of Product Management - Mara Kreips
 
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Mara Kreips from Pivotal PM talks about her contribution to The 42 Rules of Product Management
Views: 140 280 Group
The 42 Rules of Product Management - Kevin Epstein
 
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Kevin Epstein expands on his contributed rule.
Views: 131 280 Group
Consultants and Contractors - MLS Listings
 
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Product Management contractors can act as an interim employee, taking the place of staff that are on vacation, sabbaticals or maternity leave, and fill in if you don’t have full-time headcount to hire a permanent employee. Free Resources: 280 Group Product Manager library of resources: http://280.gr/2hSR5Ae Find more information about this service on our website here: https://280.gr/2lfHFjq
Views: 70 280 Group
Private Custom Product Management Training - Sarah Gaeta
 
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280 Group’s custom training will transform your Product Management team by focusing on the specific issues your organization faces. Read about 280 Group’s Private Training: https://280.gr/2thIEDy Free Resources: 280 Group Product Manager library of resources: http://280.gr/2hSR5Ae
Views: 49 280 Group