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Sean Ellis talks about the 3 stages of Growth Hacking Success
 
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“GROWTH COMES IN STAGES. IF YOU FAIL THE FIRST STAGE, YOU’RE GOING TO FAIL THE NEXT STAGES,” SEAN ELLIS SAID AT THE RECENTLY HELD SYDSTART CONFERENCE. Sean’s more than 10 years’ experience in growth and marketing started at LogMeIn and Uproar, and later on at Dropbox and Eventbrite. His most important takeaway when he founded his own company, GrowthHackers.com, was this: get the early years and the traction right. According to Sean, there are three stages of growth – determining product/market fit, stacking the odds, and scaling growth. DETERMINING PRODUCT/MARKET FIT How do you know if your product is a must-have? Sean's advise is to simply ask customers this: “How would you feel if you could no longer use this product?” If at least 40 percent said that they would be very disappointed, then there is a good fighting chance of growing the business. STACKING THE ODDS FOR GROWTH To grow the business further, the next step is figuring out the formula that works for your loyal customers and using that on a different group of people. For this stage, it is important to know who your customers are, how they benefit from your product, how they use it, and so on. SCALING GROWTH Now that you have this working formula and a valuable product, it is time to use these to scale your growth. Sean said that it is getting more difficult to scale. “Just when you figure out a channel (Email, Facebook, iOS, etc.), it stops working. With changing algorithms, you need to keep adjusting. Things are emerging and crashing in a short period of time,” he said. To deal with the challenges of the short shelf-life of these channels, Sean gave the following insights: Growth is holistic - Everyone in the company affects growth -- not just the marketing team, but also the product team(s), sales team, and support team contribute greatly. To coordinate all these teams, Sean advised having a growth team. The team is led by a growth master or product manager and is usually supported by designers, growth engineers, and analysts. Testing drives growth – It is difficult to predict what is going to work or not. Conducting tests solves this, according to Sean, who said that every time you test something, you learn something. Currently, there are two types of tests – test to discover (pings) and test to optimize (A vs B). To maximize tests, do it multiple times in a week. This process is called High Tempo Testing. High Tempo Tests are effective – Twitter’s growth steadily increased after they upped their tests from 0.5 to 10 tests per week. High Tempo Testing involves the growth team, who organize the testing sprints. The process goes like this: come up with new testing ideas (generate a huge backlog of ideas by inviting the whole company to pitch in), prioritize the best ideas to test, launch the test, and learn from the results. One of the successful tests they conducted at GrowthHackers was moving their email collector from the bottom of the page to the top. As a result, their emails collected increased by 700 percent. Testing helps not only with growth but also discovering opportunities. “You can find inspiration anywhere – some of the best ideas I had were things I saw in other sites that I tied up together. Some of these led to big breakthroughs,” he said. Sean Ellis led growth and marketing at Dropbox, LogMeIn, Uproar and EventBrite. He is the founder of growth community, GrowthHackers.com, and the CEO of quantitative survey company, Qualaroo.com. In 2010, he coined the term "growth hacker" and began a movement of hyper growth among technology startups globally.
Views: 24312 StartCon
Andrew Chen - What's Next in Growth?
 
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Andrew Chen is currently one of the more well-known up and comers directly out of Silicon Valley. As of today, he stands as Head of Rider Growth at the incredibly successful company known as Uber. If you have never heard of Uber, it is a ride sharing app that allows users to schedule pick-ups and drop-offs right from your phone for immediate or future ride services. And the best part is, they tell you how much your ride will cost beforehand so there are no surprises at the time of service. Chen is a remarkable young man who has achieved great success at an early age because of his extensive knowledge on growth and marketing. He also serves as an advisor and investor for a variety popular new companies and startups; companies like BarkBox, Dropbox, Marco Polo, Product Hunt, and Tinder to name a few. He has spent the last decade of this life writing on issues related to mobile, metrics, and growth on his website. Andrew Chen is an absolute genius when it comes to growth and the penetration of goods and services into the United States household. When it comes to technology we are a world obsessed. From phones and tablets, to smart watches and virtual reality—it seems there is an endless pool of tech gadgets to choose from; each with their own potential daily necessity. During this lecture, Andrew Chen briefly explains that one of the questions he gets asked the most often is “what is the next best thing?” “Where should I be investing my money for the best payoff later?”. As a technological society, we are always looking forward, wondering what will come next. One of the best examples of this is fans of the Apple iPhone. Each year seems to bring a new phone which leaves lines of people along sidewalks and around buildings waiting just to get their hands on the newest iPhone. While this seems crazy to those of us who do not use Apple products, it also takes a heck of a lot of dedication—I will give them that. “I go to Andrew to learn more about the latest methods for building and retaining web audiences. There’s no one who knows more about it.” Says Mitchell Kapor, Kapor Capital, Lotus Development. It is for these many reasons that Chen is regarded as highly as he is. Chen goes on to explain that in order to see what is coming in the future, we must begin by looking to the past. This may come as a surprise to you, but it actually took 20,30,40, even 50 years for appliances like the phone, refrigerator, and cars to penetrate the majority of American homes. In relation to technology like the smartphone that seems to have more and more capabilities every day. Surpassing that of other modern day technologies. In fact, within the short span of only 10 years’ phones have come from simple gadgets that can track your fitness information to the modest iPhone that can do practically anything. And have you seen the drones available today? The tech industry is ever-expanding with new possibilities; however, it is also repeating history. Working in technology and marketing is enthralling because you are always, there front and center, to see the brilliance and growth of technology. Also, by following early to recent trends of technology and the penetration into American homes, we are able to get some insight into what we may see in the future. One of the more scalable ways to grow your business startup is something you may not expect. When people experience what, you have to offer and then tell their friends about it, we are creating the ‘word of mouth’. If you trust Andrew Chen and what he has to say, then you will understand that getting people talking about your business, product, company, whatever is going to really lift you up and draw in more business. You must also focus on viral marketing and bootstrapping marketplaces. You must understand that these classic type strategies intertwine with our natural behavior. With different technologies emerging like virtual reality and other smart wearables can be traced backward to charts from 100 years ago, It is a fact that what was relevant 100 years ago, will again reign popular in 10,20,50 years!
Views: 2965 StartCon
Let's Talk Growth - Dennis Yu on Facebook as your PR machine by spending only $1 per day
 
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Dennis Yu, on "Facebook Inception: Use Facebook as your PR machine by spending only $1 per day!." Dennis Yu is an internationally recognised lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. You can contact him at [email protected]
Views: 7471 StartCon
Jane Lu on Startup Clichés
 
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Subscribe to the channel to watch all new videos as soon as they come out. Jane Lu on Startup Clichés "THE STARTUP WORLD IS FULL OF CLICHES AND CATCHPHRASES THAT ARE JUST SO OVER-USED. LET'S SEE IF SOME OF THEM ARE TRUE" Mythbusters: the startup edition Jane Lu is the CEO and Founder of Showpo, one of Australia's most exciting retail brands for women's clothing. The brand turned over $10 million in sales last year, largely due to social media where it has over 1.2 million followers. At SydStart 2015, Jane set out to bust some myths about startups, having been through it all herself. Cliché Number 1: Entrepreneurs are born, not made. Jane never had any fashion or retail experience. Her first business was a failure – she had no money to start the business, and she didn't have a business plan. She never even thought of herself as entrepreneurial. The daughter of Chinese immigrants, Jane came to Australia when she was 8. Her first job was at KPMG straight out of high school. She never thought about starting a business – until she fell in love with a European boy who talked so much about traveling and starting his own business. Entrepreneurs are born, not made – busted. "I definitely don't think I was entrepreneurial, but rather, it's the experiences and mistakes that I've made along the way that has brought me to where I am today," Jane said. Cliché Number 2: The more, the merrier. Jane's entrepreneurial journey started when one of her friends asked her to hop on board an idea, which was to run pop-up stores inside bars. It was there that Jane made her first set of big business mistakes. Mistake Number 1: Getting in bed with the wrong person. Jane's business partner proposed getting a third person on board so they can have another helping hand and extra seed capital. The rationale was that they'd rather have a third of a million dollars than a hundred percent of nothing. Jane says this doesn't make any sense. Getting that extra business partner isn't going to increase your turnover. "Trust me, everything's fine and dandy until you have to divide up your profit," she declared. "I'm not saying partnerships don't work... but I just know that getting out of a bad partnership is one of the hardest problems that people have had to deal with," she added. Mistake Number 2: Over-rationalizing. According to Jane, it was only when they started that she and her partner realized their assumptions were wrong. It's so hard not to get excited when you're first getting started and it's hard to believe that other people won't like your products as much as you do, but, unfortunately, that's frequently the case. "What's important is that your MVP – that's your Minimum Viable Product – is solid, and to test and validate at every stage." The more, the merrier – results inconclusive. "I guess my advice would be, when you can, try and pay for these services, which I know is hard because when you're starting, your funds are limited. Or, consider using a profit incentive before you start giving away your precious equity or control," said the Showpo head honcho. Cliché Number 3: Fail fast. Jane and her partner also thought that getting heaps of press and heaps of parties would lead to heaps of fun and heaps of customers. They had heaps of fun, but ultimately, their products weren't in demand, and pricing was high, so it was never going to work. The fun stuff completely hemorrhaged the company and the little money they had. It turned out to be a blessing in disguise, because it meant that they didn't keep chipping away, trying to make their pop-up stores work. It allowed Jane to move on to the next thing. Fail fast – confirmed. According to Jane, "Don't fail, but if you're going to fail, fail fast." To read about what other myths Jane busted while building her online store Showpo, check out this blog post http://www.startcon.com/blog/2016/1/13/jane-lu-on-startup-cliches
Views: 8152 StartCon
Sean Ellis - Growth Hacking Success
 
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Traditional marketing can only take you so far. Old marketing strategies are excellent, but when it comes to driving a long term, successful growth of your business, Growth Hacking is the right way to get to the top. Hear it from the godfather of Growth Hacking himself, Sean Ellis. Sean talks about setting and achieving high-impact. He explains how the right goals can help you drive sustainable growth- how to pick the right goals that will actually impact the growth process and build a valuable business over time. He then talks about the process for achieving your growth goals and shares valuable tips and experiences. Sean is an entrepreneur. He graduated from the University of California, Davis in 1994. He is the founder and CEO of GrowthHackers. He is also the coauthor of Hacking Growth. Originally located in California, GrowthHackers is an online leading community and software as a service (SaaS) that allows teams to manage their growth experimentation process. It is a platform for professionals with solutions and services to help companies manage an agile growth process. Through his work with GrowthHackers, Ellis has successfully led growth and marketing teams at Dropbox and Eventbrite. In this video, Ellis shares his experiences in the world of business and marketing, which highlights the importance of setting goals in order to succeed. He talks about how growth works in startups and how by committing to something and then setting up the right goals, you can start to drive sustainable growth in a company. Ellis starts with explaining the negatives of not setting up goals, and how it leads to the team getting out of sync. People work at different rates, and when their results don’t time up, they get frustrated and get discouraged. Both resources and time gets wasted. He shares his experience with LogMeIn and how by changing his short term goals to ones that were more achievable, he was able to bring success to the business. The right goals keeps the team focused on high leverage opportunities, avoid burnouts and makes growth sustainable. He talks about the advantage of setting short term goals, and how keeping short term goals lets people be more encouraged once they achieve them. He next moves on to the significance of communicating a goal with the whole team- and the importance of defining the goal in the right way. He explains the simple rule to deciding the required number of goals: You shouldn’t have more goals than you have dedicated people on your team. Ellis then shares his experience with a SAS product in order to highlight importance of having a narrow focus and the advantage of being open to new ideas. By giving examples of various popular companies, and sharing a qualitative example from LogMeIn, he explains the scientific strategies of growth hacking; analyze the situation, generate idea, prioritize and finally perform a test. He later talks about the link between the numbers of tests a company is running to the amount of growth they’re achieving. He talks about the growth story of Twitter and how by upping the testing rate, the community successfully grew. Ellis finally ends with some more experiences from his own company, and shares tips for promoting a good, sustainable growth in any business.
Views: 4641 StartCon
Mark Bouris on the Fundamentals of Success
 
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Subscribe to the channel to watch all new videos as soon as they come out. ------------------------------------- “NEVER UNDERESTIMATE WHO YOU ARE CLOSING A DEAL WITH. I DID, AND LEARNED MY LESSON” Taking a break from UberPITCHES to go on the SydStart stage, Mark Bouris -- founder of Wizard Home Loans, and current chairman of Yellow Brick Road -- talked about how it all started. In 1999, after he founded Wizard Home Loans, he sought capital and approached the late media tycoon Kerry Packer. He went to Kerry’s office, presented his startup, and walked away with his much-needed capital, but not before facing Kerry’s difficult and eye-opening three questions. Question #1: What business are you in? Don’t say home loans. “I didn’t know the answer,” Mark said. Kerry told him, “You are a disruptor, I like disruptors, and I have a history of helping disruptors. I’m going to help you out here. You are in the business of people’s hopes and dreams. You are not there to sell a home loan; nobody wants to borrow money off you for 30 years and have to pay you back every month. What you are there to do is to help them achieve their dreams.” Your business purpose is closely related to the audience. Don’t produce something that nobody wants. Instead, find out what people want. “In Wizard Home Loans, people want to achieve their dreams, they want a house, they want shelter, and they want an investment for the future.” Question #2: Have you ever failed in business? “My answer to him was, “No I haven’t,” to which Kerry replied, “What use are you to me then?” Mark said he thought Kerry would want to hear him say that he hadn’t failed. But Kerry’s point was to know if he had the respect for failure and if he could drag himself out of it. Kerry said, “You are showing me profitability at this point in time, the rate of your growth, and costs that will stay at a certain level, but things change.” Kerry wanted to know that if those things change, Mark would have the ability to fight his way back. “He was going to put 25 million dollars in my business and he wanted to make sure it’s in safe hands. Kerry didn’t mind failure, he actually preferred it to know if you had the intellectual fortitude to push your way through it,” Mark said. Question #3: Can I hold you accountable? Accountability is a form of mentorship. In Mark’s view, mentorship is not seeking someone to come in as a strategic advisor who you can call on if you have questions. To him, it’s the other way around. It’s where the mentors ask you questions such as ‘Why did you do it? What’s going on in your market? Why haven’t you done this?’ It forces you to articulate in your mind the answer. “Kerry asked the best questions, he asked the only ones that mattered. He would get to the essence of something within two minutes, and he would ask me the questions I didn’t want to talk about,” Mark said. “I think Accountability is the most important thing today to make a business successful,” he added. After getting Kerry in, Wizard Home Loans also brought in Deutsche Bank in 2000, and ABN Amro Bank in 2001. Three years later, they sold the company to GE Money for $500 million. “We went from a business of zero to nearly 300 branches in Australia and New Zealand, and 55 branches in India, a turnover of $100 million per annum in wages, $20 million profit in 2003, and $80 million profit in 2004 when we sold it. We had zero assets to $19 billion worth of assets in just over five years.” Mark said it had nothing to do with him. It so happened they ventured into a market where he had expertise in, there was a great opportunity to work with people who could solve a problem, and he met a great person who told him what his business’ purpose was, gave him capital, made him accountable, and told him failure is okay. “These are the same questions that people ask me today. It’s just the platforms, software, and technology that are different,” Mark said, who added that startups should take advantage of Australia’s new business landscape.
Views: 4966 StartCon
Let's Talk Growth - Tamir Vigder on How I Growth Hacked $7 Million
 
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Tamir founded his first startup at 15 years old and raised money from co-founder of MYOB Brad Shofer. Currently, he helps US startups scale and grow using various growth hacking tactics.
Views: 18873 StartCon
Let's Talk Tech - Antonio Garcia Martinez on Obscene Fortune & Random Failure in Silicon Valley.
 
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Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2017 is on at Randwick Race Course, 1st and 2nd of December. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016! ------------------------------------- Antonio has been an advisor to Twitter, a product manager for Facebook, the CEO/Founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs. In June 2016 Garcia Martinez's first book, an instant New York Times bestseller, Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley Debuted His Topic: How Silicon Valley companies like Facebook succeed...by venturing to fail, and failing regularly. With anecdotes and personal experiences, He'll recount how Facebook and other Valley startups manage to conceive and ship the globe-spanning products we all use, and how more serendipity than genius is usually involved.
Views: 3098 StartCon
Willix Halim on the Key Ingredients to Optimized Growth
 
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Subscribe to the channel to watch all new videos as soon as they come out. Freelancer.com’s Rainmaker Willix Halim on the Key Ingredients to Optimized Growth “LIVE AND BREATHE HIRING PEOPLE SMARTER THAN YOU.” THAT WAS ONE OF MANY NUGGETS OF WISDOM FROM WILLIX HALIM, SENIOR VICE PRESIDENT OF GROWTH AT FREELANCER.COM. In his SydStart presentation - 17 Million Users Through Data Science and Funnel Optimization - That advice became even more memorable when he added a tinge of humour to it saying, “...because I want to play on Facebook all day and all my guys will get 100% growth.” Hiring the best has proven to be a highly effective strategy since Freelancer’s growth team, under Willix’s leadership, has been one of the company’s main drivers for reaching 17 million users. In his meaty presentation, Willix discussed data science, funnel optimization and several other key principles to achieving exponential growth for startups. Avoid the death spiral of paid marketing The death spiral is earning less from your customers than the amount spent on paid marketing to acquire those customers. It simply looks like this: Lifetime Value (LTV) is greater than Cost Per Acquisition (CPA) Willix advised startups to avoid this like the plague because instead of achieving growth, your startup will eventually just run out of money. Fun fact: Freelancer only uses 15% of its revenue on marketing while some unicorns use between 80% and over 100%. Instead of throwing away heaps of money on a poor marketing strategy, Willix said your growth should come from two things: 1. Data science - the process of extracting insights from data. 2. Funnel optimization - consists of everything from the moment a user goes to the website until they get what they want from the website. Willix also enumerated Freelancer’s rules of thumb when it comes to growth: First Rule: Don’t be most companies!!! The initial step to being novel is to hire the best people, the creme de la creme to build an A-team. “Don’t compromise talent.” Willix emphasized. Fun Fact: Fifty percent of Freelancer’s data science team have PhDs - in the real sense and it also stands for Passionate, Hungry, and Driven. Next, Willix pointed out that companies only track three things: traffic, users and revenues. His advice for startups is to track everything. When something goes down, you will be able to quickly pinpoint why. Track your competitors and your funnel. To effectively track your funnel, Willix introduced AARRR, or the Pirate Metrics. A - acquisition. How do you get people to your website? A - activation. Do they sign up as a user? R - revenue. Do they make money for us? R - retention. Will they post a second project? (Or use our services again?) R - referral. Will they invite other people to the site? R - ressurection. If they don’t use us anymore, will they come if we resurrect them after 6 months of dormancy? You also have to A/B test everything. With this, you get to test correlation and causation. When new features are built, you will know the success and failure metrics after running an A/B test. Second Rule: Conversion rate is everything and everywhere. Every page or screen in your website should have at least one purpose or call to action (CTA). That’s why you should plot your pages’ conversion rate. Third Rule: Be fast!!! Optimize the speed it takes to perform CTA. When startups work on making this happen fast, the conversion rate will go up and everything else will go up. One thing Willix encouraged startups to take to heart, “Being fast is always good.” Make it a habit. Willix discussed the growth sprint where product teams are put into a room for a period of time and their work will focus on achieving growth. These are the rules of growth sprint: 1. There will be 3 sprints a day for 15 days. 2. Each sprint is a minimum of ONE growth experiment. 3. Each experiment card will show [EXPERIMENT] in black, and [RESULT] in red. ONLY THE SPRINT MASTER CAN ADD CARDS TO THE SPRINT BOARD.* Fourth Rule: Get the machines to help you. Willix explained the concept of machine learning, which is the study of artificial intelligence to recognize patterns and understand data to predict from it. With machine learning, you can quickly detect fraud or predict if a code is going to be effective and in turn yield profit.
Views: 1589 StartCon
Matt Barrie on How to Not Get Screwed in Venture Financing
 
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Subscribe to the channel to watch all new videos as soon as they come out. ------------------------------------- "A FRIENDLY VENTURE CAPITALIST IS NOT THE SOLUTION TO YOUR PROBLEMS. YOU ARE THE SOLUTION TO YOUR PROBLEMS." “Where do you think the best place is to raise money? a) Friends, Fools and Family b) Angel Investors c) Venture Capitalists or, d) Stock Exchange If you think it was a trick question. It was. This was the opening teaser to an engaging keynote provided by Freelancer.com’s CEO Matt Barrie. Matt continued to press along his keynote, labelling the core mistakes of modern startups seeking funds, and we’re excited to share with you a monster summary of tips and highlights from his talk. Focus on Revenue Growth “Get your MVP (Minimum Viable Product) out, get it to market and get revenue in and interact based on customer feedback.” Your number one priority is to sell your product well. The key ingredients are listening to what your customers are saying and responding by developing your business. It’s a classic example of ask them what they want and give them what they need. To truly maximize your focus towards growing your business startup, consider the concept of Ramen Profitability by Paul Graham of YCombinator. By covering the costs of running your business plus the addition of your basic living expenses -- literally enough to live on noodles -- the dynamics of your company change entirely. You are no longer desperate, VC’s don’t smell you burning through cash, and this is the key component to truly maximizing your returns. The One Job Each Startup CEO Has: DO NOT RUN OUT OF CASH. WATCH MATT'S FULL KEYNOTE WITH AN ALL ACCESS DIGITAL PASS ACCESS KEYNOTE The message is quite clear. The last thing you want to do is raise money for a short period of time and lose everything in the valley of death. Ensure that you are raising enough money to demonstrate a visible increase of the company’s value. You only want to raise enough money once to get across the valley of death to get to the point of profitability. If you can’t do that, make sure that you have increased the value of the company to prevent some of the major risks later on in the game before it gets to game over. Matt went on to relate startups with Hofstadter’s Law : “A task always takes longer than you expect, even when you take into account Hofstadter’s Law.” This can be applied to various degrees within operating a startup and also with investors. Venture Capitalists thrive from desperate business owners who are burning through cash. They will wait until there is nothing left to burn to get a better deal and this is the last thing you want. Key Lessons in Funding It’s easier to ask for more money than less money. This aligns with the need to view from an investor’s perspective and here’s how Matt followed through with a breakdown : One of the most profitable mentalities is to think from an investor’s perspective. Ensure that the money you’ve raised sits alongside the value of the investor’s funds, that each dollar produces an ROI, and cut your losers quickly. There are countless metrics that determine if an investor is going to invest in your company or not, and these may have nothing to do with your company or metrics that are not within your control. Asking for more money? Make sure that you’ve generated a positive ROI for every dollar you’ve raised and stretch as far as you can with every dollar raised. Most Startup Founders consciously and subconsciously lose control of their business the second they receive money from a VC. How and why does this happen? 1. Startup Founders do not position themselves as a major player or within a competitive position. They’ll accept the first deal that the first person has offered and this hurts the founders more than they are aware, as they’re guided through a blind negotiation. 2. Venture Capitalists use information asymmetry as a deal manipulation tool. Keep in mind that VCs have decades worth of experience and will utilize every tactic in their book to get the deal they want. When you sign a deal with a VC, make sure they have operational experience so they don’t get too depressed with losses or too excited about gains. You need to read and understand every detail of every line of this documentation. Having an understanding of the investment documentation is absolutely essential to every startup founder and failure in understanding the investment documentation is where and how businesses fall. Venture investing is last in, first out. This is otherwise known as “The Golden Rule.”
Views: 1091 StartCon
Let's Talk Growth - Jemma Green on Blockchain Technology from an expert's  POV
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Dr Jemma Green is the Chair and a Co-founder of Power Ledger, a leading full stack energy blockchain technology company. She has more than 15 years’ experience in finance and risk advisory, having worked for 11 years as an investment banker in London, where she was chosen to help set up J.P.Morgan’s Global Environment and Social Risk Management Office. While in the UK she received a master’s degree and two postgraduate diplomas from Cambridge University in sustainability. Upon returning to Perth, she carried out doctoral research into “Citizen Utilities” at Curtin University, that has produced unique insights into the challenges and opportunities for the deployment of roof-top solar PV and battery storage within multi-unit developments and the application of the blockchain. Alongside her roles as the Chair of Climate-KIC Australia, Founding member of the Global Blockchain Business Council, and contributor to Forbes on blockchain disruption, Dr Jemma Green was recently elected Deputy Lord Mayor of Perth.
Views: 850 StartCon
Cyan Ta’eed on the Success Story and the MVP’s of Envato
 
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Subscribe to the channel to watch all new videos as soon as they come out. ------------------------------------- “WE FLUKED IT. WE LEARNED OUR LESSON. WE TEST BEFORE WE INVEST.” Co-Founder and Executive Director of Envato Cyan Ta’eed shared her insights on her SydStart keynote, A Tech Success Story and the MVP’s - The Macro and Micro of Envato. “We’ve been successful. It’s a successful business. But it might interest you to know that if we had to do it again, we would do things very, very differently.” “What we like to do these days is we like to take quite a lean, iterative approach, so we launch leanly, we test, we get some customers, we learn everything we can from them, and we sort of pivot the product as we need to.” Cyan presented a case study on Envato Photos and shared 9 Steps on how they worked their way to launching quickly and iterating. Step 1. The Idea and the Success Metrics “The one thing that we didn’t have that people need is custom photography.” How about UBER for photo shoots? The pitch: “We’re going to make it really easy to book a photographer and they’ll come to you when you need them.” Measuring the idea against their success metrics: $20,000 is a lean budget but they were low on time and wanted to get a turnaround really quickly so they can invest on getting a high volume of customers in order to test scalability. In terms of profitability, when you have service providers and customers, you need to make sure that what the customers are willing to pay at scale is what your service providers are what willing to be paid. Step 2. The Offering Work out the offering and how it would work. Their model is: Step 3. Build the Bare Minimum and Launch Cyan and her team got a WordPress website resulting in just a couple of days turnaround. She explained the benefit of editing your own website AND saving more money in the process. She added that you’re better off launching with a more basic website like Wix or Weebly to get the site live right away. Envato Photos used vouchers to track where people were coming from. Cyan said this is a low-tech way to do so, but was helpful for them. The team spread the word about Envato Photos by reaching out directly to their customers through their mailing list, sharing posts on social media, promoting their business on local startup events, and handing out business cards and saying they’ll shoot for free. In the first two weeks, Envato Photos didn’t have any customers, and Cyan thought, “This is the idea that the world has been waiting for! Why isn’t everybody jumping over themselves to get on board with this immediately?”. In their first month, Envato Photos got four customers. Step 4. Getting to Know Our Customers “We treated them like royalty, we gave them photoshoots for free...” The Envato team made sure everything went well. They also found out that their customers are all small business owners. Step 5. Exploring Customer Acquisition Cyan and the team tried AdWords, Facebook, YouTube, and events acquire customers. Facebook was especially helpful to them, particularly videos on case studies and calls to action that say “You can trust us, we’ll help you”. She notes that this is a great way to get customers back to the site. From there, they summed up 48% of returning visitors, with an average of 4 minutes spent on the site. They thought that was pretty good but these customers weren’t converting. What tipped them over was putting an inquiry form on the site so customers could directly tell them what they’re looking for. Step 6. Testing Our Price Point Testing the price point came at the time when Envato Photos were fully booked on their services. Cyan tried increasing their price by $100 (from $249 to $349). There was a slight decrease in bookings but these still came in. She decided there was more wiggle room for increasing the price. Step 7. Refining the Process Cyan cited a few more obstacles down the line: They found solutions to these and took a big load off their shoulders. Step 8. Finding the Photographers Cyan was nervous about this because it is a disruptive product. However, they were relatively confident that what they were offering had real value for them. Step 9. Scaling Photo shoots are highly variable, and Envato Photos haven’t found an automated way to replace the whole process they needed to go through with new customers. To make this MVP a success, they really had to find a way to automate, otherwise they can’t scale the business the way they want to. So they decided to test more and try other things to see what happens. Envato has 6 million members and 10,000 sellers, with US$300 million in seller earnings -- 48 of whom have earned over $1 million. Envato is also the largest digital marketplace in the world.
Views: 1148 StartCon
Let's Talk Growth - Alexis Soulopoulos on Low Budget Hyper Growth for Startups.
 
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Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2017 is on at Randwick Race Course, 1st and 2nd of December. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016! ------------------------------------- We've invited Alexis Soulopoulos, Co-Founder (MadPaws.com.au) to speak on low-budget hyper growth for startups. This talk will leave you with actionable takeaways on how to achieve early stage growth, really fast. From getting a minimum viable product up and running in no time, to acquiring the first couple thousand users with $0 marketing spend. Learn about optimising your marketing engine to raise your first $1M of investment in order to scale the business to the next level. A little more about Alexis: After graduating from The University of Sydney Business School, Alexis co-founded MadPaws.com.au. After 8 months of operation, the startup raised its first venture capital round to further accelerate its growth. Now, Mad Paws is Australia’s #1 pet services marketplace and is expanding hyper fast to become the go-to solution for all pet services in Australia. Alexis also co-founded The Sharing Hub, Australia's accelerator for Sharing Economy businesses. The accelerator aims to expedite the lifecycle of Shared Economy startups, to shape the industry, provide access to mentorship and investment opportunities, as well as provide a space for entrepreneurs to collaborate and share their advice and experiences. Alexis owes a great deal to a variety of people that have helped him throughout his journey. To give back (and keep his Karma level high), Alexis frequently gives guest lectures at The University of Sydney Business School focussed on actionable take-aways relevant to young aspiring entrepreneurs on how to start a startup on low resources.
Views: 1097 StartCon
Christopher Koch on the Valuation of Tech Companies in Public Markets
 
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Subscribe to the channel to watch all new videos as soon as they come out. HOW PUBLIC MARKETS AND VENTURE FINANCING DIFFER. Christopher Koch, Deputy Chief Financial Officer of Freelancer Limited, gave his keynote presentation about the Valuation of Technology Companies in Public Markets at SydStart 2015. This talk was at the start of a heated month of debate in global public markets on the challenges of privately held ‘unicorns’ going public, and just ahead of some key investors’ write-downs of privately held ‘unicorns’, along with the eventful Square and Match IPOs. Public Markets Public markets are very different to venture financing. Public markets are fully diluted, fully transparent, operate in real-time, and come with onerous continuous disclosure obligations. There is also no ‘liquidation preference’ style of sequential series’ of investments each with different interacting and often cumulative rights, each dependent on the valuation of future financing rounds or other outcomes. Public markets are ‘pari passu’ where, in almost all cases, each ordinary share is equal in rights and interests. WATCH CHRIS' FULL KEYNOTE WITH AN ALL ACCESS DIGITAL PASS. ACCESS KEYNOTE Terminology To better understand the valuation trends of technology companies, Christopher debunked a range of acronyms and terminology on four key points. How do public markets look at earnings? They look at earnings in broadly two ways: 1. Profit or NPAT (Net Profit After Tax) -- the ‘bottom line’ or all the profits retained after paying interest and taxes - fully ‘bakes’ a capital structure into the measure of profit 2. EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) -- a measure of earnings that is capital structure free, removing financing flows such as interest, non-cash measures (depreciation and amortisation), and taxes (which are also themselves a function of capital structure); this is also a measure of a company’s ability to service its capital structure on a cash basis Those two earning metrics -- one that ‘bakes’ your capital structure and the one that does not -- also tie into the two broad ways public markets express the value of a business: 1. Equity (typically market capitalization of fully paid ordinary shares) -- the residual value of the enterprise to its owners’ 2. Enterprise value -- the value of this equity plus the value of any debt (less any cash). Enterprise value becomes an important concept when you have debt in your capital structure and you need to think about the whole value of the business -- to buy a business, you would have to ‘buy’ the equity and ‘buy’ the debt in the sense that you are taking this debt on. Similarly, ‘buying’ cash makes no sense… so it’s just netted off. NPAT is the profit measure typically used in connection with equity - as it is the final measure of earnings after interest on any debt is paid for, and taxes are paid, effectively the return to rump equity holders. EBIT is typically paired with enterprise value -- as it is the measure of cash earnings independent of any capital structure, which can be used to service the whole capital structure (debt and then equity). Public markets often use ‘multiples’ when discussing valuation. These are deceptively simple -- just the ratio of a valuation metric to an earnings metric. Ratios are used to compare companies of different sizes. It’s that simple. That’s why EV is paired with EBIT or EBITDA for multiples (like EV/EBIT and EV/EBITDA), as it matches capital structure free flows with the broadest definition of valuation, incorporating both equity and debt. NPAT is then typically paired with equity (P/E, which is price/earnings, is just a per share way of expressing market capitalisation / NPAT), as it is rump earnings and rump equity or interest in the company. It’s just a relativity from one to another -- and size cancels out. This way, you can compare the P/E of Apple to the P/E of SEEK, when you want to for benchmarking and other things like that. Key Drivers of Public Market Valuation In public market valuation, financial metrics (revenue, earnings, cash flow and conversion) become very important considerations for anyone valuing a business and its relative risks. Key elements of this are any outlook statements (your forecast or guidance), MD&A (management, discussion, and analysis of financial reports), and analyst consensus (how the investment community at large thinks about your business based on reports and financial analysis published by independent research analysts).
Views: 319 StartCon
Let's Talk Growth - Rob Liu on Growth Stories and Strategies
 
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Rob Liu introduces us to his life of entrepreneurship, while sharing some of his secrets on hacking and successfully growing a business. At the age of 10, Rob showed signs of his entrepreneurial character which later manifested into a shrewd approach to business, growth tactics and a forward way of thinking. From selling chocolate at school, to university parties, to owning successful, scalable companies, Rob provides insight on not just how to grow a company yourself but how to ask for help. Rob’s growth tactics range from identifying worthwhile advisors to reading material which he claims saved him “at least half a million dollars and at least two years of time”. Rob touches on mindset and how to better mentally prepare to grow a business, this alongside his direct approach to growth hacking provides a thoughtful analysis on the matter
Views: 2040 StartCon
Let's Talk Growth - AARRR Pirate Metrics - Expert Panel
 
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Recomazing Founder, Marc Cowper will be moderating a panel discussion through analysing each stage of the funnel (acquisition, activation, retention, referral, revenue). Marc will be joined on stage by Anna Cheng, Head of Growth at Spaceship, David Quan, Academy Xi Sales & Growth Team and Xingyi Ho, Growth team at Canva, to discuss why they chose their specific tools and services. The debate will close with an opportunity for the audience to ask the panellists questions about their specific tools/tips/tricks. Marc Cowper - Founder at Recomazing Anna Cheng - Head of Growth at Spaceship David Quan - Academy Xi Sales & Growth Xingyi Ho - Growth at Canva
Views: 754 StartCon
Niti Shah on how marketing has changed (and what you can do about it)
 
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Subscribe to the channel to watch all new videos as soon as they come out. Niti Shah on how marketing has changed (and what you can do about it) NO ONE WAKES UP AND SAYS, “I WANNA SEE AN AD TODAY.” Niti Shah, Asia Pacific Marketing Manager of HubSpot, the most successful inbound marketing company in the world, talked about how marketing has changed and what you can do about it. Here are the key takeaways of her speaker session, Inbound Marketing the HubSpot Way, at SydStart. “Marketers have been bad”, and they have to “stop thinking that they have to talk at customers”, said Niti. The marketer mindset is, “I’m gonna make ads today”, and generally people really don’t like being marketed to. “You cannot control your market -- they control you.” Traditional Marketing Doesn’t Work Anymore “Traditional marketing is broken. We don’t do that anymore -- we’re digital”, she continues. Studies confirm this: 86% skip TV ads, 91% unsubscribe from email lists, 44% of direct mail is never opened, and approximately 4 million people in Australia have listed telemarketers on the Do Not Call Register. Instead of tuning out potential customers with traditional marketing, Niti said that growth hacking is the way to go. This is where you either “grow fast (be a disruptor) or be outgrown (disrupted).” Niti went on to explain what disruptors or fast-growing companies claim to be the most important lead sources. Over the last 6 months, fast-growing companies attribute their leads from social media, blogs, SEO, email marketing, PPC, and trade shows. The list also includes the least effective, which are traditional advertising, direct mail, and telemarketing. From there, it is clear what works and what doesn’t. Contrasting the old versus new way of marketing: the old encompasses cold calling, cold emails (SPAM), and advertising. Niti called this method as seller-centric, which is only noise or “interruption” for your ideal customers. On the other hand, the new encompasses content tools and freemium (free and useful products and tools), which means it’s buyer-centric, and even more useful to the company because it attracts customers. “How do we create marketing that people love?” This is basically the science behind Inbound Marketing, a term that HubSpot coined. Turn Customers into Evangelists with Inbound Marketing Inbound Marketing entails good content marketing, and this is how startups turn customers into evangelists. Citing Niti’s Inbound Marketing Sales Platform: Attract - Convert - Close - Delight, where each phase turns Strangers to Visitors to Leads to Customers to Promoters. Setting HubSpot as an example, Niti explained that they produce content that helps customers do their job. Going back to good content, this is simply translated to blogs, photos and infographics, videos and podcasts, presentations and e-books that startups can easily provide ideal customers. This is what Niti referred to as the “freemium”. You attract customers by knowing who you’re creating content for. Crucial touch points include inspiration, empathy, and utility. These are what will be useful to your customers -- give them something to aspire for, something to understand their frustration, and something utterly beneficial that they can use on their own end. And just as important as knowing your market is listening to people who didn’t buy your product. Niti ended her speaker session with a quote from Brian Halligan, Founder and CEO of HubSpot: “To grow your business, you must match the way you market your products with the way your prospects learn about and shop for your products.” HubSpot gains over 5 million webpage visits and 60,000 leads per month. They have over 16,000 customers worldwide.
Views: 1668 StartCon
Mick Liubinskas on Going Global Without Boiling the Ocean
 
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Subscribe to the channel to watch all new videos as soon as they come out. Mick Liubinskas on Going Global Without Boiling the Ocean "GOING GLOBAL AND BEING FOCUSED: ARE TWO THINGS I CARE DEEPLY ABOUT" Mick Liubinskas, Entrepreneur in Residence at muru-D wants Australia's startups to be more ambitious. Mick Liubinskas is a technology entrepreneur, investor, and industry leader. For the past 18 years, he has cofounded 12 technology startup companies, including Pollenizer with Phil Morle. This is why he started his talk at SydStart 2015 by saying that he's very frustrated at the fact that though Australia is a big country, it's a tiny market. Growth, Going Global, Customer Acquisition Mick Liubinskas on Going Global Without Boiling the Ocean "GOING GLOBAL AND BEING FOCUSED: ARE TWO THINGS I CARE DEEPLY ABOUT" Mick Liubinskas, Entrepreneur in Residence at muru-D wants Australia's startups to be more ambitious. Mick Liubinskas is a technology entrepreneur, investor, and industry leader. For the past 18 years, he has cofounded 12 technology startup companies, including Pollenizer with Phil Morle. This is why he started his talk at SydStart 2015 by saying that he's very frustrated at the fact that though Australia is a big country, it's a tiny market. "What the cause of this is, that I see, is far too many small pitches, far too many entrepreneurs lacking ambition, perspectives," Mick said. He also declared, "No more .com.au." According to Mick, too many companies are dying in the trough of sorrow, because they've got local traction, and they think maybe they'd go global one day, but they never do. "I want you to go global, day one," he said. Why global? Australia has a big geography, but a small market. Other countries are so small they have no option except to go global. Global niches are huge. There are a lot more early adopters globally. "If you get a happy customer in Sydney, your business is worth two percent of the global potential of that business. No more." When you say you've got traction in Sydney or Australia, international investors hear, "I've got great traction in Fiji." There are some local investors who have local experience and local value to add, but they're never going to take you global, and they're not going to give you an international valuation, Mick said. "You can't get Silicon Valley or Beijing valuations on local proof." If you've got global customers and local investors are saying, "No, you're valued at two million dollars," you can just say, "Well I'm just going to go overseas." "If you say 'I want $1m' -- that's a bad idea." Never pick a round number like that. It sounds like you just made it up. Say you want to raise $1.2m. It sounds like a lot of work for too little money. The investor would like to give you $5m. Then you'd have to give the investor a $1B exit. Mathematically, it's very difficult to achieve that in Australia. This is why Mick is adamant that you must go global. "Go global, but be focused." If you've got the .com and you put up on the Web, you can't just see what comes back. "It's not going to work," said Mick. "You don't get all the customers in the world at once, you still have to be focused." He recommends starting by making one customer in a big market, in one location, happy with one product, and grow it. Start with the smallest monopoly first, Mick said. You've got to be going towards the bigger market, but you've got to start with the smallest. You're starting a brand new business -- 99 percent of what you need to know to run that business effectively, you don't know yet, and you can't know until you do that test. How do you focus? Pick a small, starting customer segment. Start with the people who need it the most, with aggressive focus. Here's what Investors love to hear: "I have one segment that loves me. There are 1000 other segments out there." What they don't want to hear is: "I have one customer and 1000 segments. Can you bet some money and we'll go win them all." What happens when the first segment hates you? Mick has a direct answer: suck it up; move on to the next tiny segment. Have a much smaller product. Features are not the answer, Mick said. To sum it all up, Mick's advice to startups is to have the smallest working product, in a small segment that needs you a lot, in a big market. Go global, but be focused!
Views: 461 StartCon
Rory Cunningham - Are You Ready to Go Public?
 
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Subscribe to the channel to watch all new videos as soon as they come out. As the Business Development Manager for the listings at the Australian Securities Exchange (ASX), Rory Cunningham strongly believes that the ASX is an excellent platform for helping Australian technology companies grow. Addressing the SydStart conference audience, Rory said, “We have over 2,000 companies listed and all of them started out somewhere. I am here to encourage more Australian businesses to join the exchange.” The ASX is the 10th largest exchange by market cap in the world. It is consistently ranked in the top five exchanges globally for raising capital. “We believe that the companies listed on ASX are in an advantageous position. They have access to one of the largest pool of investable funds not only from the domestic capital but also from the global pool capital. About 45 percent of all investment in the exchange comes from overseas investors,” Rory said. Listing on the exchange gives access to capital for growth and acquisition. Investors also bring a lot of credibility to the company. Furthermore, the business becomes transparent, which gives reassurance to customers and suppliers. However, like any other venture, there are also disadvantages to going public. One of them is the continuous disclosure and reporting requirements. “Companies are also susceptible to market conditions. Regardless of company and sector, you can be affected by market changes,” Rory said. More importantly, depending on how much of the business is going to be given up by the founder(s) during the listing process, there is an element of reduced level of control in the business. Here are some things to consider before listing: Pros and cons aside, not all promising businesses are ready to list on ASX. There is a minimum requirement for net profit or net asset. See chart below: If you are ready to list, here are the seven steps to join the ASX: 1. Appoint advisors – These are the board of directors, management team, lawyers, accountants, etc. They are the ones who understand the business and the industry. 2. Prepare the prospectus and due diligence – The prospectus includes the industry and business overview, financials, risks, details of the offer, and many more. It helps investors make informed decisions about the rights and liabilities attached to the shares. The due diligence process is designed to help ensure the prospectus meets legal requirements. 3. Commence institutional marketing – This is the time to access institutional investors in Australia and around the world. 4-5. Lodge prospectus with ASIC and listing application with ASX – ASIC will have an exposure period in seven days. After which, the company can market to retail investors. The ASX, on the other hand, will prepare the listing and will make the shares available to every participant and investors in the market. 6. Marketing and offer period to retail investors – Once the prospectus has been approved by ASIC, the company is allowed to raise capital from retail investors, who are important in the IPO process in Australia. This is because there are around six million Australians who hold shares directly through the ASX. Rory noted that they are an extremely important segment of the market, particularly because many of them self-manage their superfunds. 7. Close the offer and listing ceremony – Welcome to ASX! Listing on ASX holds many opportunities in terms of growth. Weigh the pros and cons of going public and then decide if this is the right path for your company.
Views: 148 StartCon
Let's Talk Growth - Josh Fechter on Building a Community
 
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Join us with growth and marketing expert, Josh Fechter, founder of Badass Marketers & Founders (BAMF). Topics include automating social media growth, community building and content marketing. Josh Fechter shares his story on turning $2000 to a community generating $400k in revenue. Learn about his insights on growth hacking Facebook and Quora through content marketing and brand affiliation. After working in growth marketing for numerous companies, Josh started Badass Marketers & Founders (BAMF) and is now a growth consultant to Silicon Valley startups, helping founders and investors become social media influencers. Subscribe to the channel to watch all new videos as soon as they come out!
Views: 2495 StartCon
Let's Talk Growth - James Norquay on Content and SEO tactics to drive growth.
 
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Between 2005 - 2009, James Norquay built a network of sites and entered the world of tech entrepreneurship. He sold most of these sites with a few still running today. In 2009, James set up the SEO team at Columbus Search, working with giant corporations such as David Jones, Citi Bank and Woolworths. James started his own business, Prosperity Media in 2012 and worked with mains funded startups and mid to large businesses, Their main focus being SEO and content marketing. James talks us through his top 14 top tips for content and SEO tactics to drive growth. 1 - Website speed 2 - landing pages 3- comparison landing pages 4 - Schema on all review content 5 - HTTPS side wide also opt for wildcard SSL 6- Hreflang on any international based content 7 - Canonical tags 8 - content marketing 9 - Backlinks 10 - Content seeding 11 - Review competitors most shared content and build similar content 12 - High and expired domain acquisition 13 - website acquisition for content growth 14 - Tools you need to know about
Views: 940 StartCon
StartCon 2017 | Highlights
 
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Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2018 is held on Nov 30 and Dec 1 at Randwick Race Course, Sydney,. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2017!
Views: 217 StartCon
Oli Gardner on the Four Corners of Conversion
 
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Subscribe to the channel to watch all new videos as soon as they come out. Oli Gardner on the Four Corners of Conversion Internet Marketing, Growth, Customer Acquisition Oli Gardner on the Four Corners of Conversion "SHITTY MARKETING PISSES ME OFF." THIS IS THE STATEMENT OLI GARDNER OPENED HIS KEYNOTE WITH AT SYDSTART 2015. He said he clicks on everything he sees – every link, email, paid ad, banner, and social, because he wants to get a sense of how marketing is and how it's being done. He wants to see if he can spot trends, and find a way to help people make it better. This is because Oli is the co-founder of leading landing page creator and conversion tool, Unbounce, and arguably the best person on the planet when it comes to landing page and conversion rate optimization. He has seen more landing pages than anyone on the planet. For his SydStart talk, he spoke about the Four Corners of Conversion – Copy, Design, Interaction, and Psychology – and why understanding how they play together creates high-converting marketing experiences. His focus, of course, was on his area of expertise – landing pages. "But your website is for organic traffic. Landing pages are for marketing campaigns," he said. According to Oli, customers shouldn't be made to feel confused, angry or lost. They should enjoy being a part of the marketing experience. "Delight should be the default, not the exception," he declared, and this is where the Four Corners of Conversion come in. COPY "The secret to the clarity of your value proposition lies in the information hierarchy of your page headlines." Clarity is everything in conversion and it lies in the order of how you tell your story. On the landing page, the subhead is supposed to add clarity to the headline, but it shouldn't be the only thing that has clarity. Oli advised flipping the headline and the subhead to uncover extra clarity in the value proposition. He recommended listening to the voice of your customers and asking them to write your headline for you. DESIGN "Understanding A.D.D. principles makes design more fun and more effective because it creates a common design vocabulary." Nobody has been taught how to design for conversion. However, there are certain principles that you can apply to your landing pages to help you focus people's attention on what you want them to do. For Oli, attention-driven design is important. Distraction - This is the enemy of landing pages. You have to get your attention ratio to 1:1. That is the ratio of the number of things you can do on a page to the number of things you should be doing. And, since a marketing campaign only has one goal, the landing should only be made to do one thing. As your landing page attention ratio goes down, your conversion rates go up. This is also, once again, why you should never start a marketing campaign without a dedicated landing page. Affordance – Things should look clickable if they are, buttons should look like buttons. There are things related to affordance that you should be careful about. Proximity - Elements in close proximity to one another are perceived to have a relationship. Protect your CTA. Anything placed in close proximity to your call to action can be a threat to your conversion rates – and must be tested. INTERACTION "Theme designers are breaking the Internet. Don't implement new interaction models without seeing how it impacts your visitors." Oli discussed how everything has an interaction model. You don't feel great interaction design and you don't know it's happening, but if you do it wrong, it's bad. Carousels have been shown to kill conversions, as well as scrolljacking. If you need to do a theme, try and turn off those things, he said. PSYCHOLOGY "What is the most persuasive word in the English language? Because." There are three levels of psychology at play, Oli said: Influence - Traits that can influence people Persuasion - Tactics you use to influence someone to do something Manipulation - Not a nice way to do it To apply the Four Corners, here are a few things Oli mentioned to keep in mind: For Video - Caption your visuals. Put the video above the fold. 540×400px is ideal. For the CTA, the ideal place is 14 percent of the way through. As for who should be on your video, tribes that people can relate to are good, but experts are the best. For Forms - Field labels are influential. Mind your call to action copy. Certain words are more effective than others, like "Download Now" over just "Download" or "Get Started Now" over "Get Started." The sweet spot for form location on the page is 666px. And when it comes to the number of form fields, test and see what's the right number for you.
Views: 1052 StartCon
Let's Talk Growth - Esteban Martinez on How to turn $1 into $4
 
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Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2017 is on at Randwick Race Course, 1st and 2nd of December. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016! ------------------------------------- Co founded and built up Active Pay Per Click limited established in 2009, growing the business from a small desk at home, into a highly successful digital marketing agency in Brighton, operating across the UK and Europe. Over 10 years experience in planning, implementing and analysing the effectiveness of marketing campaigns for leading brands and specialist knowledge of managing e-commerce and online marketing solutions. Heading up a team of staff working on local, national and international accounts, with a combined £1.2m marketing budget.
Views: 1791 StartCon
Let's Talk Growth - How to Bootstrap your Marketing - and outsource it!
 
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Rosa-Clare Willis is a startup marketing aficionado, previously working as the lead digital marketing consultant for start-ups such as Leezair, Little Succers, and Dream & Do. Rosa's passion is to empower start-ups and entrepreneurs to take control of their own digital marketing through her 10-week online course "Bootstrap Marketing". In this workshop, Rosa-clare will be explaining how startups can nail the fundamentals of marketing on a low budget - and how startups can leverage offshore resources to maximise efficiency, delegate their marketing and focus on what they are good at.
Views: 81 StartCon
Let's Talk Crypto - Australian Blockchain panel discussion.
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- This week we bring you a local panel discussion with 4 Crypto experts talking about their current experiences and answering all those hard questions from the floor. Bonnie Yiu Bonnie is a blockchain consultant who is working with two ICO companies in strategy and legal. She is also co-authoring a digital identity white paper for a Netherlands-based company. Bonnie has experience in both business strategy and law. Prior to working with start-ups, Bonnie worked in the Financial Services and Venture Capital law at international firms in Sydney and Silicon Valley. It was in 2015 that Bonnie first found her way into the world of Crypto by a chance encounter during her time in the Valley. Michael Kong - CTO, Digital Currency Holdings Michael is a smart contract developer who has been involved in blockchain for several years. He was previously CTO at Block8, a VC backed blockchain incubator, and helped build one of the first smart contract vulnerability detectors at the University of Sydney. He is now CTO of Digital Currency Holdings, an advisory firm to a cryptocurrency fund and several ICO projects. Steve Hoy - CEO, Enosi Steve is a technologist who has spent years architecting smart grid systems. Steve led a team of subject matter experts in grid operations and engineering systems as part of IBM's Global Center of Competence for Energy & Utilities. He is now focused on using his experience to develop an open-source, P2P distributed energy trading platform.
Views: 330 StartCon
Let's Talk Growth - Dan Draper on Automating Twitter Growth
 
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Dan is a hacker of many varieties and particularly enjoys finding ways to do less work. That doesn’t stop him working too many hours though. By day Dan works as the VP of Engineering at Expert360 and by night the executive producer of forthcoming film Debugging Diversity (among other things!). Dan wanted to grow his Twitter following and tried services like Crowdfire but found them to be big time syncs. Partly as an experiment and partly to try and save himself an hour every day, Dan wrote “Tweet Dreams”: a bot that automatically grows his Twitter following while he sleeps. It adds around 10-15 followers a day with virtually zero effort.
Views: 280 StartCon
Ray Chan on Building a Following
 
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Subscribe to the channel to watch all new videos as soon as they come out. Ray Chan on Building a Following “WE DON’T KNOW ANYTHING ABOUT MARKETING. WE DON’T HAVE ANYONE ON OUR TEAM WHO HAS A MARKETING BACKGROUND” Ray Chan, the CEO and co-founder of online platform for humour 9GAG shared that their social media sites -- which boast impressive followings of 26 million on Facebook, 22 million on Instagram, and five million on Twitter -- are run by one person. Juxtaposing his presentation to the events of the hit movie Titanic, Ray said that their method for attracting millions of users and followers is just like the film’s love story. Jack, the protagonist, represents the businesses; Cal, the antagonist, is the noise; and Rose, the leading lady, represents the customers. “You [Jack/business] want to reach out to someone [Rose/a customer] who is unreachable. With plenty of competitors and campaigns [Cal/noise], your target audience is distracted. How do you catch their attention?” asked Ray. Identify Your Target At the start of the film, Jack goes to the ship’s hull and shouts, “I am the king of the world!” This is somewhat similar to traditional marketing where you shout loud enough and hope people pay attention. “But I’m sorry to say, the ocean is too big. People don’t really hear what you say even if you spend tons of money,” Ray said. His advice: Spend your time and money targeting the people who care about you and your product. Create Value for Your Users In order to create a following, make a product that people want/need. “Our mission in 9GAG is to give people the power to make the world happier. Everyone has different definitions of happiness, so we leave it up to our users to make and share their own content,” he said. Their content reaches more than a hundred million viewers per month and this is because they listen to their customers to learn what matters to them. Build Customer Trust After you have identified your target and created your product, it’s time to build customer trust. “Sometimes you have to give first. You can’t ask them to like your Facebook page or follow your Instagram without giving anything of value to them.” His advice: Spend time and effort doing things for your customers. Work for their trust by providing exceptional value and service. It’s also important to stand by your value even if crises or challenges arise. Ray said that if you do, your customers will love you more. Deliver More than Expected A lot of businesses forget to deliver after they have their customers’ trust and attention. “If you don’t deliver more than expected, people will lose interest and move on.” His advice: Keep building the trust and keep delivering great products and services until you mean something to people on an emotional level. “When you do, it’s easier to ask them to do things for you, such as follow your pages, share your content, etc.”
Views: 288 StartCon
Willix Halim - Advantages of being growth centric.
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Willix is the COO of Bukalapak.com - largest C2C marketplace in Indonesia. Founded 6 years ago, It currently processes over $200 million in monthly sales. Previously, he was SVP Growth at Freelancer.com.
Views: 312 StartCon
Andrew Hyde - Growing the Largest Hackathon Series in the World
 
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Subscribe to the channel to watch all new videos as soon as they come out. ------------------------------------- "I'VE BEEN LUCKY A LOT" Andrew Hyde, founder of Startup Weekend, admits immediately that his success has in some part been down to luck. Being in the right place at the right time. However it was his ability to make connections and introductions that meant he was the right entrepreneur for the job. Andrew was keen to emphasise how things for Startup Weekend started off small. With a $0 budget and their first event being held above a bike shop. It has since become a global phenomenon with 158 countries taking part. Andrew shared some lessons he has learnt from Startup Weekend and the 200,000 participants he has helped inspire: Core values matter. “Stuff happens in this industry and it doesn’t matter, really, except for who you are. So really figure that out.” Speaking from the fact that most startups scramble in wanting to be a unicorn, getting on the cover of Entrepreneur magazine, and many other superficial things, Andrew stressed core values are what’s really important. “What are your values? What do you want to build? Spend a year on that.” Give up control. “If you’re going to be a startup and if you’re going to be a community, you have to be alright with other people taking your message and empowering it.” Case in point: when Startup Weekend partnered with NASA and Lancaster, they both tweaked the logo. Andrew admits that this isn’t the best way to build a brand, but he allowed it because he was keen to build ongoing partnerships and a community. “You have to give up control and realize that what you give is just the beginning.” With that said, Andrew shared a concept called “story of a story”. If you pitch your startup to a friend and your friend tells someone else about your idea--that’s where it all begins. And that story is what you’re going to obsess over if you want to be successful. If your “story of a story” does well, then your business will do well. If your story of a story fails, then your business will fail. Do the work. You have to do the work. There is no secret sauce that will get around the actual work. Interestingly, however, there’s a formula citing Foundation, Experience, and Growth from a book called The Startup Equation: A Visual Guidebook to Building Your Startup. The book claims it has been tested and it works for most successful startups today. Half day, every day. Andrew shared his favorite quote from the same book: "The trick to running a successful startup is just working half a day, but every day, and it doesn't matter if it's the first 12 hours or the second 12 hours, but just half a day, every day." Hilarious as it sounds, this is the blatant truth. You can’t have a million dollar dream with a minimum wage work ethic. You have to hustle. You have to put in the work and you have to be passionate about it. Understand community. “If it isn’t who you are, you’re going to fail. You might be successful but then you’re going to become disinterested and not be core to who you are.” “Understand what community means to be a big startup.” Saying that this is not an obvious thing to a lot of people, Andrew defined what community is: He explained that in a community, things work out when everyone feels welcomed, valued, and there’s room to be grow. Issues like diversity and socio economic backgrounds don’t last when you nail these down. “Ask yourself when you’re building an event, ask yourself when you’re putting up a post--ask yourself when you're saying any messaging--is this going to make somebody not feel welcome, am I not valuing somebody that wants to be involved?” Understand your goals. A lot of people build community for the company--internally. If you’re an angel investor, this means better deals, and for a startup, this means a better hiring pool. “It all comes down to intent--why are you doing this? Why are you the person in that situation?” “If you can beat that intent, your story is going to go so much farther.” What’s next? Andrew ends his presentation by asking: “What is next for you? What are you going do after this event?” He goes on, “What are you going to do in this next year to make a fundamental impact on Sydney, this country, or the world abroad?” These are pretty big questions that intend to strike a sense of urgency and purpose among startup founders in the conference." Andrew says, “I hope you’re excited about the answers that you came up with. Did you think of something that you want to build instantly or did you think of the people you wanted to build it with? I think that’s much more important.” Startup Weekend has been launched in 158 countries, with over 200,000 participants, 3,000 events, and 24,000 teams.
Views: 444 StartCon
Mike Cannon-Brookes - The Aussie Startup Scene
 
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Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2017 is on at Randwick Race Course, 1st and 2nd of December. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016!
Views: 197 StartCon
Bill Reichert - Getting to Wow
 
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Bill Reichert, Managing Director of Garage Technology Ventures, shares his insights as a VC Partner on how startups can get to wow. ------------------------------------- Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2017 is on at Randwick Race Course, 1st and 2nd of December.
Views: 238 StartCon
SAVE THE DATE FOR StartCon 2017
 
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Get ready for StartCon 2017! StartCon’s annual conference in Sydney, Australia is the largest gathering of startups, entrepreneurs, investors, media, and corporate innovations teams. Get actionable insights from the world’s best to help you build a bigger, better, faster company through growth and marketing tactics. SOLD OUT 6 YEARS IN A ROW! ************************************************** 1st and 2nd December @ Randwick Racecourse **************************************************
Views: 948 StartCon
Matt Barrie - The Unicorn Apocalypse
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016 and 2017!
Views: 142 StartCon
Jane Lu & Gen George - Leading a global movement for entrepreneurial women.
 
23:52
Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Gen George Founder of OneShift and Skilld, Gen also co-leads several women in business and tech initiatives, including 'Women In Tech Australia' and the global group Like Minded Bitches Drinking Wine (LMBDW), a group for entrepreneurial women which has achieved over 20,000 members in 12 months, and now holds monthly events in every major city in Australia as well as SF, NYC, London, Dublin, LA, Hong Kong and many more to come in 2016. Jane Lu The CEO and Founder of Showpo, one of Australia's most exciting retail brands for women's clothing online. Grown on the back of social media, Showpo has over 1M Instagram followers, over 650,000 Facebook fans, and over $20 million in sales. The "Queen of Social Media" will tell the story behind "Like Minded Bitches Drinking Wine" and how they have grown to over 16,000 members in 5+ chapters worldwide
Views: 262 StartCon
Casey Winters - The evolution of growth teams & data driven decision making
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Casey Winters has been growing online businesses for over a decade now, and now advises businesses such as Airbnb and Pocket on their growth strategies. Most recently, Casey led growth efforts at Pinterest, using a data driven approach to help Pinterest cross over 150 million monthly active users and become an international first service. Prior to Pinterest, Casey was the first marketer at Grubhub, helping the company grow from 30,000 users to over 3 million. He led SEM/SEO, offline marketing, loyalty, email, and conversion. Grubhub went public in April 2014.
Views: 147 StartCon
Jackson Elsegood - Perfecting payments for your startup
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Jackson Elsegood is responsible for directing the strategic development of Escrow.com and execution of escrow activities. Previously with First Data and PwC, Jackson brings over ten years of international payments experience to the team and is dedicated to working closely with our customers to help them to do business all over the world.
Views: 31 StartCon
Pete Cooper on the State of the Startup Ecosystem
 
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Subscribe to the channel to watch all new videos as soon as they come out. “WE ARE 15 YEARS INTO THE BIGGEST WEALTH CREATION AND SOCIAL IMPACT WAVE TO EVER HIT HUMANITY – DRIVEN BY THE INTERNET AND MOBILE.” Pete Cooper, the founder of The Start Society, iCentral and Sydstart had a lot to say about disruptive innovation. Pete cited a few companies that have disrupted existing markets and established competitors, like iTunes in the music industry and Google Docs to the Microsoft Office. Pete said that any good product-driven startup should follow along the same path of disruptive innovation, and he encouraged them by presenting just how big in value the internet mobile tech industry is worldwide: three to four trillion dollars! Pete presented an even bigger picture by pointing out that the top 8 to 100 people in the world in terms of affluence have the same amount of wealth as the bottom three to four billion people. The disparity has been getting more distinct with an increasing concentration of riches at the top and things getting worse at the bottom. Pete said we can now turn things around with equal access to information, mobile technology, and the Internet. “IT’S NOT JUST ABOUT WEALTH CREATION BUT ALSO ABOUT SOCIAL IMPACT. AND I HOPE YOU’LL THINK ABOUT THAT AS AN ENDURING ASPECT YOU CAN BUILD INTO YOUR STARTUP.” Being an advocate of Sydney’s technology startup ecosystem, Pete expounded on the current state of Sydney’s tech startup community. Opportunities Unicorns is a term that Pete admits he isn't a fan of but he can see the economical value. Unicorn equals a privately held tech startups that values one billion dollars or more, and it is called such because of rarity. For something that’s rare, Pete said, the unicorns are accelerating fast. There were 23 new unicorns in the financial quarter April-June 2015. In that same quarter the cumulative growth of unicorns reached 58 billion US dollars, which is half the value of Commonwealth Bank of Australia. “CommBank did it in 90 years. The unicorns did it in 90 days. That’s how big the opportunity is you’ve all got,” said Pete. “It’s more about whether you grab it or not.” Size Different industry bodies are reporting that the startup ecosystem is somewhere between 1,500 and 5000 startups, with Sydney being the focal point. Pete’s advice when it comes to data is, “Listen carefully to the data you’re getting and then question it. And then ask the motives of the people behind those saying it.” Density After giving a quick rundown of startups opening in cities, Pete pointed out that startups should be taking over the city. “I really think if you want to change culture in our country and genuinely see people talking about you at their barbecues and how you are going to be the next logical place for their children to go and work, and how Australia is innovating, and how Australia is exporting products around the world, and how Australia is leading, and how Australia is using unique assets like diversity, we need to grab our biggest city and move into the CBD.” said Pete. “You will change the industry by being closer to the customers and the resources, you chance the whole attitude and culture of the economy, and we can no longer be ignored.” Verticals Pete encouraged startups to find their vertical or like-minded soul to stay connected and eventually grow the community. He especially wanted Startups to find themselves a relevant mentor. Predictions Before wrapping up his presentation, Pete reminded the audience that “Asia is not just China. Indonesia’s got one-hundred million people online. By 2020, nearly half of them are going to be under 30… You can access those people.” Pete ended his talk by encouraging startups to get connected to the community and not just learn from books. “The deeper your connections will be, the better the quality of learning,” explained Pete.
Views: 257 StartCon
Elena Verna - Pricing Page Optimizations
 
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Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2017 is on at Randwick Race Course, 1st and 2nd of December. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016!
Views: 236 StartCon
Let's Talk Growth - Anna Cheng on viral growth in highly regulated industries
 
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Anna Cheng - Growth Marketer at Spaceship You may have seen Anna speak at a Growth Hackers Sydney, Disruptive Startups Australia, Hatchery, Academy Xi, Triangles, Aeona, KPMG HGV, UNSW Innovations, TechReady Women or Lean Startup Sydney event. ------------------------- Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon!
Views: 79 StartCon
Herry Wiputra - Scaling Engineering Teams for Growth
 
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Herry Wiputra is the CTO of Campaign Monitor, also known as the "Apple of email marketing". While they've enjoyed exponential growth, they’ve had their hiccups too, including unwieldy code that took a long time to update. He shares how his role shaped their team structure and has helped create scalable growth. https://www.startcon.com/blog/herry-wiputra
Views: 80 StartCon
Let's Talk Crypto - Rebuilding finance & uniting blockchain.
 
01:06:58
Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Wanchain is creating new distributed financial infrastructure. Cross-chain smart contracts built on Wanchain will power the new digital economy. Jack Lu - Wanchain Graduated from Peking University and The Ohio State University. Blockchain entrepreneur and technical expert. Cofounded Factom in 2014. Founded Wanglutech, which brings Blockchain technology to a greater range of applications. Dustin Byington - Wanchain Graduated from Columbia University. MBA from University of Michigan. Veteran entrepreneur in the blockchain space. Founded Bitcoin College in 2014, Cofounded Tendermint in 2015. Founded Satoshi Talent and Stokens Venture Capital. ------------------------------------- https://wanchain.org/product -------------------------------------
Views: 371 StartCon
Sujan Patel - How to grow a SaaS business with ZERO marketing dollars
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint and Intuit. He has co-authored a book entitled '100 Days of Growth', which has sold over 30,000 copies to date. Learn the tricks he has used to gain traction in new products.
Views: 121 StartCon
Chandini Ammineni - Foundations of Growth
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016 and 2017!
Views: 75 StartCon
Let's Talk Growth - Monica Rosenfeld on your brand's Fame Factor
 
28:09
Subscribe to the channel to watch all new videos as soon as they come out. StartCon 2017 is on at Randwick Race Course, 1st and 2nd of December. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon 2016!
Views: 132 StartCon
Goran Stefkovski on Drones and the Epic Impact of Small
 
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Subscribe to the channel to watch all new videos as soon as they come out. Goran Stefkovski on Drones: The Epic Impact of Small "TODAY I GET TO TALK TO YOU ABOUT SOMETHING I AM PASSIONATE ABOUT OUTSIDE OF MY WORK. AND THAT'S DRONES" Goran Stefkovski, CTO of Kogan.com.au, was excited to speak to Sydstart about the potential of drones. Goran’s distinctive and engaging session highlighted the power of drones and their use in several industries. A Rhinoceros Issue Goran spoke of poaching rhino horns, a glaring environmental issue prevalent in South Africa. With one rhinoceros poached every 8 hours, the urgency to put a stop to the crisis is more crucial than ever. Drones come into play in this situation as it can help search and patrol for poachers. This way, people can autonomously detect and report civilians involved. Waakoor is a brand of drone that gives park rangers “an eye in the sky”. Using it is fairly simple. Park rangers will need a tablet where they can draw out the circular path for the drone to roam and then launch it. While in the air, the drone will process the images it receives, and when it finds something of interest it will then notify the park rangers. Drones Making Deliveries Goran shifted the topic on a lighter note and asked, “Will drones deliver online shopping?”. That’s a possibility. Drones are faster because there’s no air traffic and there’s no downtime, too. The idea is largely appealing but some problems cannot be dismissed. Some questions we need answered include how much can one drone carry and for how long can it sustain the weight? What also happens when a drone malfunctions or if it gets involved in an accident? The calibration of drones for specific commercial and industrial purposes requires more research. How do you take the concept of online delivery via drones to full capacity? How Consumers are Using Drones Today Consumer behavior drives the functionality of drones today. Goran explained, “Drones have this amazing ability for us to get a new perspective on things and a lot of hobbyists and consumers, videographers, have taken that, embraced it and made stunning videos.” Currently, most people use drones to capture moments like weddings and birthdays, and even selfies. Other uses prove more promising for travel documentaries, for entertainment (such as music videos and movies), and for business purposes (such as corporate events or real estate showcases). While these are the point blank capabilities of the technology, Goran asserted that there’s simply so much more to drones. Surveying and Agriculture On a similar note raised earlier on environmental protection, drones are useful for the agriculture industry as well. While drones can patrol areas for poachers, they can also be used to survey acres of land and detect harvest ready for picking. In addition, they can help detect water density. FPV Racing Drones are also used in FPV (first-person view) racing. It’s thrilling to see footages from extreme angles, and not just slow, conventional shots. This shows how the use of drones for video coverage can be far more than the ordinary. Aquila Facebook is so powerful they’ve got their own Internet drones. The solar-powered machine has wings with the same span of a 737. Once it goes up in space, it’s designed to fly there for a very long time and provide infinite connectivity. The Cusp of Innovation Goran pointed out that we are at the cusp of innovation. He went on to explain how the use of television transitioned from the mere act of people speaking into the camera, to using our imaginations to create films and shows which are part and parcel of the entertainment industry today. He said that it’s a similar story with the Internet, wherein the new medium is mainly used to share information. “When the Internet first came out, we really didn’t understand that medium -- not until 10 years later when we discovered e-commerce,” he stated. This reality encourages us to dig deeper on the impact of new and emerging technology. Goran ended his speaker session with some food for thought inspired by the late tech giant Steve Jobs. He asked the audience: “Who will be the Steve Jobs of drones that comes through this stage in 10 years’ time with the idea that really captures what drones are all about -- something that we don’t know today?” Goran gave the audience a challenge -- to think about how they can apply their entrepreneurial skills, and discover something greater than the ordinary.
Views: 139 StartCon
Danny Bhandari - How to find and retain talented people for your business.
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Having run a workforce with an extremely high performance output and culture, Danny explores the factors that drive talent attraction, recruitment, management, retention, incentivisation in the context of a high growth global start up. Read more and view slides here; https://www.startcon.com/blog/the-quest-for-talent
Views: 104 StartCon
Let's Talk Crypto - Trader Cobb
 
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Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Craig Cobb - Head Trader/Founder at TraderCobb Craig and his team are dedicated to bringing a new standard of education to the cryptocurrency marketplace, focusing on providing you with the tools, structures, routines and support to become the best trader you can be with focused strategies, unlike the plethora of technical analysis tools and courses out there, that leave you more confused than when you started! TraderCobb's Podcast hit #1 on iTunes for Cryptocurrency. TraderCobb has also featured on 60 minutes and is a regular writer for Yahoo Finance. https://www.tradercobb.com
Views: 12 StartCon
Let's Talk Growth - Will Wang and Rob Hango-zada
 
01:27:51
Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- Will Wang is the CEO and Founder of Growth Labz - a digital marketing agency that specialises in using Facebook Ads and Email marketing to help their clients get more leads, sales and revenue. Will grew Growth Labz from scratch to multiple 6 figures in their first year through cold emails, and are currently on track to do over 7 figures in revenue in their 3rd year of business. Will will be covering: - Why most people are using cold emails REALLY badly, and the principles you need to get your cold emails read and replied to - How to use cold emails for both B2B and B2C to make direct sales, build referral relationships and get featured on big publications (brand building) - The 3 things you need to get 90% of your emails read, and over 30% replies from people who have never heard of you. - Walkthrough of some of his best performing templates. - How to close the sale after you get a positive response on your cold emails (step by step) ------------------------------------- Rob Hango-Zada is a Co-founder of Shippit, a shipping platform for retailers that makes smarter decisions to save you time, money and keep your customers happy. Learn how Shippit co-founders went from quitting their day jobs to shipping over 3 million parcels for some of Australia's largest retailers. Rob is a keen advocate of customer experience and simplifying complexity. Taking a customer-focused approach to retail, Rob has been able to revolutionise how retailers transact with customers at the crossroads of the physical and digital world. Co-founder of Shippit with over 10 years in retail industry experience, Rob is a father of one and enjoys fine wine and fancy socks.
Views: 535 StartCon
Ben Sand - AR and the emerging tech that will change the business landscape forever
 
35:31
Subscribe to the channel to watch all new videos as soon as they come out. Get your digital pass at https://www.startcon.com/ to see exclusive content from StartCon! ------------------------------------- As co-founder of the hottest augmented reality hardware company in Sillicon Valey, Meta are technology leaders in an industry projected to be worth $120 billion by 2020. As a Graduate of Y-Combinator with a Series A investment of $23M, learn how AR is going to affect your business now and in the future.
Views: 29 StartCon